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KARMARAMA
Karmarama, part of Accenture Interactive, today unveils its latest recruitment campaign for the British Army – Army Confidence Lasts a Lifetime. The campaign shines a light on the unique and long-lasting sense of confidence earned in the Army, in contrast to quick hits of confidence that fade fast in the modern world.THE BRITISH ARMY
Challenge. We needed to recruit more young people into the British Army – by showing what the Army offered them, that they couldn’t find elsewhere. u000b. With higher targets, but no extra budget to meet them, we needed to create work bold enough to earn our audience’s attention, and break out of advertising and intoculture.u000bu000b.
KARMARAMA KADETS VIRTUAL INTERNSHIP 2020 The Karma Kadets programme will give you the chance to better understand yourself, the way you work and your personal career goals to help you kick-start your career in advertising and creative industries. This is a paid internship from the comfort and flexibility of your own home (wherever that may be), and we’ll even send you aMacBook for
ARMY - KARMARAMA
Challenge. To motivate people to make the positive life changing decision to join the Army, we had to make it feel attainable to people who could be put off by intimidating stereotypes.NANDO'S - KARMARAMA
Nando’s Loyalty cards weren’t getting the face time they deserved. People had the cards and were swiping them but not registering to claim their rewards. At the time of briefing, there were 1.8m unclaimed rewards sitting dormant in people’s back pockets. We needed to encourage Nando’s customers to ‘cash in’ their rewardpoints.
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www.karmarama.com
UOK UK? ISSUE 7
UOK UK? Intro Research UOK methods. UK? Omnibus Tracker Sampling a nationally representative panel of 1,000 respondents. 1 Mobile Panel A countrywide panel gathering rich,KARMARAMA.COM
karmarama.com
KARMARAMA WINS BIG AT THE DRUM SOCIAL PURPOSE AWARDS Karmarama wins big at the Drum Social Purpose Awards. Karmarama have been awarded the Chair’s award for Gok’s Global Pride Makeover at this year’s Social Purpose Awards! Created for this year’s Pride, we worked with Gok Wan, Gay Times, and LGBTQ rights charity All Out to produce a makeover show like never before. HOME - KARMARAMATHINKINGABOUT USCOOKIES Karmarama is the UK's most progressive creative agency now partnered with Accenture Interactive. We combine creative excellence with technology-inspired solutions. This means we can help clients with their business challenges now, as well as plan for their next business opportunities. What we do.KARMARAMA
Karmarama, part of Accenture Interactive, today unveils its latest recruitment campaign for the British Army – Army Confidence Lasts a Lifetime. The campaign shines a light on the unique and long-lasting sense of confidence earned in the Army, in contrast to quick hits of confidence that fade fast in the modern world.THE BRITISH ARMY
Challenge. We needed to recruit more young people into the British Army – by showing what the Army offered them, that they couldn’t find elsewhere. u000b. With higher targets, but no extra budget to meet them, we needed to create work bold enough to earn our audience’s attention, and break out of advertising and intoculture.u000bu000b.
KARMARAMA KADETS VIRTUAL INTERNSHIP 2020 The Karma Kadets programme will give you the chance to better understand yourself, the way you work and your personal career goals to help you kick-start your career in advertising and creative industries. This is a paid internship from the comfort and flexibility of your own home (wherever that may be), and we’ll even send you aMacBook for
ARMY - KARMARAMA
Challenge. To motivate people to make the positive life changing decision to join the Army, we had to make it feel attainable to people who could be put off by intimidating stereotypes.NANDO'S - KARMARAMA
Nando’s Loyalty cards weren’t getting the face time they deserved. People had the cards and were swiping them but not registering to claim their rewards. At the time of briefing, there were 1.8m unclaimed rewards sitting dormant in people’s back pockets. We needed to encourage Nando’s customers to ‘cash in’ their rewardpoints.
WWW.KARMARAMA.COM
www.karmarama.com
UOK UK? ISSUE 7
UOK UK? Intro Research UOK methods. UK? Omnibus Tracker Sampling a nationally representative panel of 1,000 respondents. 1 Mobile Panel A countrywide panel gathering rich,KARMARAMA.COM
karmarama.com
KARMARAMA WINS BIG AT THE DRUM SOCIAL PURPOSE AWARDS Karmarama wins big at the Drum Social Purpose Awards. Karmarama have been awarded the Chair’s award for Gok’s Global Pride Makeover at this year’s Social Purpose Awards! Created for this year’s Pride, we worked with Gok Wan, Gay Times, and LGBTQ rights charity All Out to produce a makeover show like never before.NCS - KARMARAMA
NCS is a 2-4-week residential programmed designed to increase the sociability of young people in order to improve cohesion across the whole of society. With significant financial support, NCS is the single biggest government investment in young people nationally. But there was a problem: after three years of growth, participation in the KARMARAMA KADETS VIRTUAL INTERNSHIP 2020 The Karma Kadets programme will give you the chance to better understand yourself, the way you work and your personal career goals to help you kick-start your career in advertising and creative industries. This is a paid internship from the comfort and flexibility of your own home (wherever that may be), and we’ll even send you aMacBook for
LIDL - KARMARAMA
Lidl’s school uniform is the cheapest in the UK, it has reinforced seams for rough and tumble playground antics, and it washes up perfectly to keep both parents and kids happy. And not only did we go big on these benefits in insights, also in pace and tone — we went big on enthusiasm, passion, energy — as a way of implicitlyconveying how
YOU, ME AND OUR COMMUNITIES To discover the key to modern communities, Karmarama assembled a highly specialised team from the worlds of advertising, anthropology, film and data analysis.HONDA - KARMARAMA
Within two months of campaign launch we'd sold 2/3rds of the year's target. In fact for the first time since the recession, the Marketing team had to call the factory and ask them to make more cars. The campaign has led to over £12m worth of immediate attributable revenue, with a ROI of £36. £12m. revenue attributable to campaign.THE BRITISH ARMY
Challenge. The Army were facing a critical recruitment challenge. The traditional audience with a thirst for frontline action wasn’t big enough to fill the ranks, so we needed to motivate a broader group to make this life-changing decision. BBC MUSIC - KARMARAMA Success. The campaign was in the 5 of the top global trends on Twitter, has hit over 1 billion in reach, received over 35 million views on YouTube without paid for media support, achieved 96% positive sentiment and established the BBC Music brand firmly in viewers' and listeners' minds leading to increased understanding and appreciation.UNIBET - KARMARAMA
Unibet’s global share of voice increased by 40% and helped increase visibility of the brand by 17%. Engagement rates on Facebook leapt 38% and people watched on average 4.87 times. What really mattered to us, however, was proving that helping people win wasn’t commercial suicide and actually resulted in a positive return. ARMY CONFIDENCE LASTS A LIFETIME: KARMARAMA LAUNCHES Karmarama, part of Accenture Interactive, today unveils its latest recruitment campaign for the British Army – Army Confidence Lasts a Lifetime. The campaign shines a light on the unique and long-lasting sense of confidence earned in the Army, in contrast to quick hits of confidence that fade fast in the modern world. The campaign is the fourth execution of ContinuedWWW.KARMARAMA.COM
www.karmarama.com
HOME - KARMARAMAWHAT WE DOTHINKINGCONTACTABOUT USCOOKIES Karmarama is the UK's most progressive creative agency now partnered with Accenture Interactive. We combine creative excellence with technology-inspired solutions. This means we can help clients with their business challenges now, as well as plan for their next business opportunities. What we do. THINKING - KARMARAMA U OK UK? is a series of reports that unpack how we feel, what we’re thinking, what’s changed, and what’s stayed the same since lockdown. By surveying over a thousand people and then going deeper into the topics they raise with a UK representative panel, we’ve been able to present a clear picture of how Covid-19 is changing ourlives, so
EDF - KARMARAMA
EDF partnered with Karmarama and Accenture Interactive to reimagine their customer app experience. Their first generation mobile app was underperforming across various measures, therefore Karmarama set out to completely reimagine a second generation native mobile app experience on iOS and Android platforms, and a technically enabling platform for ongoing iterative development.THE BRITISH ARMY
Challenge. We needed to recruit more young people into the British Army – by showing what the Army offered them, that they couldn’t find elsewhere. u000b. With higher targets, but no extra budget to meet them, we needed to create work bold enough to earn our audience’s attention, and break out of advertising and intoculture.u000bu000b.
LIDL - KARMARAMA
Lidl’s school uniform is the cheapest in the UK, it has reinforced seams for rough and tumble playground antics, and it washes up perfectly to keep both parents and kids happy. And not only did we go big on these benefits in insights, also in pace and tone — we went big on enthusiasm, passion, energy — as a way of implicitlyconveying how
THE BRITISH ARMY
Challenge. The Army were facing a critical recruitment challenge. The traditional audience with a thirst for frontline action wasn’t big enough to fill the ranks, so we needed to motivate a broader group to make this life-changing decision.ARMY - KARMARAMA
Challenge. To motivate people to make the positive life changing decision to join the Army, we had to make it feel attainable to people who could be put off by intimidating stereotypes.THE BRITISH ARMY
The Army has always offered a job that really matters, and during Covid-19, this was clearer than ever. From distributing PPE to constructing Nightingale hospitals across the country, their role was a humble one, but one to be proud of. The strategy was to inspire a generation looking for meaningful work by showcasing the Army’scrucial role
NANDO'S - KARMARAMA
Nando’s Loyalty cards weren’t getting the face time they deserved. People had the cards and were swiping them but not registering to claim their rewards. At the time of briefing, there were 1.8m unclaimed rewards sitting dormant in people’s back pockets. We needed to encourage Nando’s customers to ‘cash in’ their rewardpoints.
KARMARAMA LAUNCH LATEST RECRUITMENT CAMPAIGN FOR THE Karmarama launch latest recruitment campaign for The British Army. The British Army has launched the latest recruitment campaign to give aspiring recruits the belief and confidence that they can thrive in the Army no matter who they are, or where they come from. HOME - KARMARAMAWHAT WE DOTHINKINGCONTACTABOUT USCOOKIES Karmarama is the UK's most progressive creative agency now partnered with Accenture Interactive. We combine creative excellence with technology-inspired solutions. This means we can help clients with their business challenges now, as well as plan for their next business opportunities. What we do. THINKING - KARMARAMA U OK UK? is a series of reports that unpack how we feel, what we’re thinking, what’s changed, and what’s stayed the same since lockdown. By surveying over a thousand people and then going deeper into the topics they raise with a UK representative panel, we’ve been able to present a clear picture of how Covid-19 is changing ourlives, so
EDF - KARMARAMA
EDF partnered with Karmarama and Accenture Interactive to reimagine their customer app experience. Their first generation mobile app was underperforming across various measures, therefore Karmarama set out to completely reimagine a second generation native mobile app experience on iOS and Android platforms, and a technically enabling platform for ongoing iterative development.THE BRITISH ARMY
Challenge. We needed to recruit more young people into the British Army – by showing what the Army offered them, that they couldn’t find elsewhere. u000b. With higher targets, but no extra budget to meet them, we needed to create work bold enough to earn our audience’s attention, and break out of advertising and intoculture.u000bu000b.
LIDL - KARMARAMA
Lidl’s school uniform is the cheapest in the UK, it has reinforced seams for rough and tumble playground antics, and it washes up perfectly to keep both parents and kids happy. And not only did we go big on these benefits in insights, also in pace and tone — we went big on enthusiasm, passion, energy — as a way of implicitlyconveying how
THE BRITISH ARMY
Challenge. The Army were facing a critical recruitment challenge. The traditional audience with a thirst for frontline action wasn’t big enough to fill the ranks, so we needed to motivate a broader group to make this life-changing decision.ARMY - KARMARAMA
Challenge. To motivate people to make the positive life changing decision to join the Army, we had to make it feel attainable to people who could be put off by intimidating stereotypes.THE BRITISH ARMY
The Army has always offered a job that really matters, and during Covid-19, this was clearer than ever. From distributing PPE to constructing Nightingale hospitals across the country, their role was a humble one, but one to be proud of. The strategy was to inspire a generation looking for meaningful work by showcasing the Army’scrucial role
NANDO'S - KARMARAMA
Nando’s Loyalty cards weren’t getting the face time they deserved. People had the cards and were swiping them but not registering to claim their rewards. At the time of briefing, there were 1.8m unclaimed rewards sitting dormant in people’s back pockets. We needed to encourage Nando’s customers to ‘cash in’ their rewardpoints.
KARMARAMA LAUNCH LATEST RECRUITMENT CAMPAIGN FOR THE Karmarama launch latest recruitment campaign for The British Army. The British Army has launched the latest recruitment campaign to give aspiring recruits the belief and confidence that they can thrive in the Army no matter who they are, or where they come from. WHAT WE DO - KARMARAMA What we do. Our generous ideas create solutions for a client’s needs, for their business challenges now and their business opportunities next. Brand Communication. Brand. Communication. PR.EDF - KARMARAMA
EDF partnered with Karmarama and Accenture Interactive to reimagine their customer app experience. Their first generation mobile app was underperforming across various measures, therefore Karmarama set out to completely reimagine a second generation native mobile app experience on iOS and Android platforms, and a technically enabling platform for ongoing iterative development.NCS - KARMARAMA
NCS is a 2-4-week residential programmed designed to increase the sociability of young people in order to improve cohesion across the whole of society. With significant financial support, NCS is the single biggest government investment in young people nationally. But there was a problem: after three years of growth, participation in theKARMARAMA
Karmarama, part of Accenture Interactive, today unveils its latest recruitment campaign for the British Army – Army Confidence Lasts a Lifetime. The campaign shines a light on the unique and long-lasting sense of confidence earned in the Army, in contrast to quick hits of confidence that fade fast in the modern world.THE BRITISH ARMY
The Army has always offered a job that really matters, and during Covid-19, this was clearer than ever. From distributing PPE to constructing Nightingale hospitals across the country, their role was a humble one, but one to be proud of. The strategy was to inspire a generation looking for meaningful work by showcasing the Army’scrucial role
KARMARAMA.COM
karmarama.com
THE GUARDIAN
The Guardian, historically and today, represented an alternative way of thinking, that combined clarity and imagination. Culturally, we believed that in the physical and digital world, we had reached a moment in time where a space for a new way of thinking had becomeincreasingly rare
LUCKY SAINT
Lucky Saint - Karmarama. We created a striking out of home campaign for new alcohol-free beer brand, Lucky Saint. The launch campaign features iconic black and white images of a saintly nun drinking a Lucky Saint Unfiltered Lager and a cryptic Bible verse. The lines in the posters include ‘1 Peter 5:8’ – a reference to a passagefrom the
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www.karmarama.com
INSTITUTE OF CODING
Filmed by an all-female video production team, Girls in Film, 404 Not Found featured diversity advocates such as Charlene Prempeh, founder of A Vibe Called Tech and ‘fibro warrior’ Stacey Rebecca. To maximise reach we then amplified the content with a paid media strategy on owned channels, promoted it via collaborators’ ownchannels, and
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KARMARAMA IS THE UK'S MOST PROGRESSIVE CREATIVE AGENCY NOW PARTNERED WITH ACCENTURE INTERACTIVE. WE COMBINE CREATIVE EXCELLENCE WITH TECHNOLOGY-INSPIRED SOLUTIONS. THIS MEANS WE CAN HELP CLIENTS WITH THEIR BUSINESS CHALLENGES NOW, AS WELL AS PLAN FOR THEIR NEXT BUSINESS OPPORTUNITIES.What we do
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