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10 REALLY AWESOME AIRBNB PLACES TO RENT IN TRENDY Stockholm, once named “the most photogenic city in Scandinavia” by CNN, has long been a popular tourist destination.The fact that Vogue recently crowned Södermalm in Stockholm the third coolest neigbourhood in the world shows that Stockholm hasn’t lost it’s cool. With the rise of sites like Airbnb, there are now also a rich selection of cool places to rent in Stockholm. TOP 20 COUNTRIES ON TWITTER Twitter doesn’t disclose how many members it has, so it has been hard to determine how many people that use Twitter in Sweden. I tried to calculate a number in June 2009 using a survey by Sysomos that showed that 0.54% of the accounts were from Sweden. My estimate landed at 75,000 Swedes on Twitter. Continue reading "Top 20 countries onTwitter"
HOW TO INSTALL THE DROP DOWN MENU FOR SUGGESTED ACCOUNTS A while back, Instagram introduced a new feature where you would see an arrow and a drop down menu next to the follow button on some Instagram accounts. The menu shows other accounts that are similar to the one you are looking at. But not every account had this menu and it was unclear who Continue reading "How to install the drop down menu for suggested accounts on Instagram" 25 MAPS THAT SHOW HOW SWEDEN IS UNIQUE Sweden is a neutral country, a fact that has helped keep us out of war for 200 years. We like to think of ourselves as quite moderate people. We even have our own unique word, “lagom“, which means not too much and not too little, rather “just enough”. But we might not be just as Continue reading "25 maps that show how Sweden is unique" INSTAGRAM REMOVES TIME STAMPS AND HERE’S WHAT I DON’T LIKE Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with Continue reading "Instagram removes time stamps and here’s what I don’t like about it" THE MOST COMMENTED POST ON INSTAGRAM EVER Earlier this year, Kim Kardashian posted a photo from her wedding with Kanye West. It became the most liked photo on Instagram ever with more than 2.4 million likes to date. However, it is not the Instagram post with most comments. Kardashian’s image has about 57,000 comments but last week a video was posted that Continue reading "The most commented post on Instagram ever has SWEDISH HEALTH CARE COMPANY CREATED FAKE COMMUNICATIONS Vårdinnovation, a Swedish health care company, used AI to create a fake press spokesperson - Sara Johansson with more than 500 contactson LinkedIn.
10 REALLY AWESOME AIRBNB PLACES TO RENT IN TRENDY Stockholm, once named “the most photogenic city in Scandinavia” by CNN, has long been a popular tourist destination.The fact that Vogue recently crowned Södermalm in Stockholm the third coolest neigbourhood in the world shows that Stockholm hasn’t lost it’s cool. With the rise of sites like Airbnb, there are now also a rich selection of cool places to rent in Stockholm. TOP 20 COUNTRIES ON TWITTER Twitter doesn’t disclose how many members it has, so it has been hard to determine how many people that use Twitter in Sweden. I tried to calculate a number in June 2009 using a survey by Sysomos that showed that 0.54% of the accounts were from Sweden. My estimate landed at 75,000 Swedes on Twitter. Continue reading "Top 20 countries onTwitter"
HOW TO INSTALL THE DROP DOWN MENU FOR SUGGESTED ACCOUNTS A while back, Instagram introduced a new feature where you would see an arrow and a drop down menu next to the follow button on some Instagram accounts. The menu shows other accounts that are similar to the one you are looking at. But not every account had this menu and it was unclear who Continue reading "How to install the drop down menu for suggested accounts on Instagram" 25 MAPS THAT SHOW HOW SWEDEN IS UNIQUE Sweden is a neutral country, a fact that has helped keep us out of war for 200 years. We like to think of ourselves as quite moderate people. We even have our own unique word, “lagom“, which means not too much and not too little, rather “just enough”. But we might not be just as Continue reading "25 maps that show how Sweden is unique" INSTAGRAM REMOVES TIME STAMPS AND HERE’S WHAT I DON’T LIKE Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with Continue reading "Instagram removes time stamps and here’s what I don’t like about it" THE MOST COMMENTED POST ON INSTAGRAM EVER Earlier this year, Kim Kardashian posted a photo from her wedding with Kanye West. It became the most liked photo on Instagram ever with more than 2.4 million likes to date. However, it is not the Instagram post with most comments. Kardashian’s image has about 57,000 comments but last week a video was posted that Continue reading "The most commented post on Instagram ever hasMEDIA CULPA
Two Swedish Eyes on Media and Public Relations. Google Search Console is a great free tool provided by Google to help businesses optimize their sites for search. You can use it to understand how your blog or website performs in Google search and what you can do to improve traffic and ranking. SWEDISH HEALTH CARE COMPANY CREATED FAKE COMMUNICATIONS Vårdinnovation, a Swedish health care company, used AI to create a fake press spokesperson - Sara Johansson with more than 500 contactson LinkedIn.
25 MAPS THAT SHOW HOW SWEDEN IS UNIQUE Sweden is a neutral country, a fact that has helped keep us out of war for 200 years. We like to think of ourselves as quite moderate people. We even have our own unique word, “lagom“, which means not too much and not too little, rather “just enough”. But we might not be just as Continue reading "25 maps that show how Sweden is unique" HOW I INCREASED RANKING AND TRAFFIC WITH GOOGLE SEARCH Google Search Console is a great free tool provided by Google to help businesses optimize their sites for search. You can use it to understand how your blog or website performs in Google search and what you can do to improve traffic and ranking. INSTAGRAM ADDS SUGGESTED ACCOUNTS IN DROP DOWN MENU I’ve blogged about recent changes to Instagram and today I discovered another new addition to the popular app. Instagram is obviously adding improvements that will make it easier to follow new accounts. The one I just noticed is a drop down menu next to the follow button on a profile page. When you click on Continue reading "Instagram adds suggested accounts in drop down menu" REPLACE, DON’T MOVE YOUR SLIDESHARE PRESENTATION One thing that we have learned from blogging is the concept of “permanence”. Each blog post got a unique web address that was supposed to stay the same over time, hence the name “permalink” or permanent link. In theory, there are almost no limitations to the storage space on the web, I can have thousands Continue reading "Replace, Don’t Move Your SlideShare Presentation" CHAMPIONS LEAGUE STREAKER KINSEY SUE WOLANSKI'S INSTAGRAM Instagram has supspended Kinsey’s account. However, Kinsey Wolanski’s real Instagram account @kinsey_sue is nowhere to be found right now. A few hours ago, Vitaly posted a photo on his Instagram story where Kinsey says her account has been hacked. T-SERIES NOW LARGEST CHANNEL ON YOUTUBE For years we have heard that Swedish gamer Felix “PewDiePie” Kjellberg has the largest channel on Youtube. He still has the highest number of subscribers by far, but there is reason to argue that he has been dethroned by a person you’ve probably never heard of – Gulshan Kumar.Kumar is the founder of an Indian music company called T-Series which also produces and distributes movies. H&M REACHES 200,000 FOLLOWERS ON TWITTER WITH GLOCAL The Swedish clothing retailer H&M reached 100,000 followers on Twitter this week, which is a first for a Swedish company. But that is just for its main account @hm. In fact, H&M is followed by twice as many, if you combine the number of users that follow the company’s 28 Twitter accounts: in total 201,000. Continue reading "H&M reaches 200,000 followers on Twitter with glocal strategy" LAUNCH VIDEO UNAVAILABLE WHEN YOUTUBE OPENS UP IN SWEDEN What the video does not reveal is how a Swedish version is any different than using the global site. Everything on the site is still in English, a language most Swedes handle very well.MEDIA CULPA
Synthetic media, or artificially produced media, will become more and more common, but this is the first instance we know of in Sweden where a spokesperson for a company simply was completely fake. If you are interested in deep fakes and synthetic media, I strongly recommend these two podcasts: Making Sense – The information apocalypse. SWEDISH HEALTH CARE COMPANY CREATED FAKE COMMUNICATIONS Vårdinnovation, a controversial Swedish health care company, created a fake Communications Officer because management didn’t want to be personally exposed in media. The company recently went bankrupt because of an alleged bribe scandal, created the profile Sara Johansson on LinkedIn with more than 500 contacts, for a pressspokesperson that
10 REALLY AWESOME AIRBNB PLACES TO RENT IN TRENDY Stockholm, once named “the most photogenic city in Scandinavia” by CNN, has long been a popular tourist destination.The fact that Vogue recently crowned Södermalm in Stockholm the third coolest neigbourhood in the world shows that Stockholm hasn’t lost it’s cool. With the rise of sites like Airbnb, there are now also a rich selection of cool places to rent in Stockholm. HOW TO INSTALL THE DROP DOWN MENU FOR SUGGESTED ACCOUNTS A while back, Instagram introduced a new feature where you would see an arrow and a drop down menu next to the follow button on some Instagram accounts. The menu shows other accounts that are similar to the one you are looking at. But not every account had this menu and it was unclear who Continue reading "How to install the drop down menu for suggested accounts on Instagram" TOP 10 SWEDISH INSTAGRAM ACCOUNTS My favourite photo app Instagram continues to grow and reached 400 million active users per month last fall. Many Swedish brands, celebrities and skilled photographers have been able to build huge followings on Instagram. The 20 largest Swedish accounts added approximately 5 percent more followers last month (between Dec 4, 2015 and Jan 4, 2016). 18 Instagram accounts now have at least REPLACE, DON’T MOVE YOUR SLIDESHARE One thing that we have learned from blogging is the concept of “permanence”. Each blog post got a unique web address that was supposed to stay the same over time, hence the name “permalink” or permanent link. In theory, there are almost no limitations to the storage space on the web, I can have thousands Continue reading "Replace, Don’t Move Your SlideShare Presentation" THE MOST COMMENTED POST ON INSTAGRAM EVER Earlier this year, Kim Kardashian posted a photo from her wedding with Kanye West. It became the most liked photo on Instagram ever with more than 2.4 million likes to date. However, it is not the Instagram post with most comments. Kardashian’s image has about 57,000 comments but last week a video was posted that Continue reading "The most commented post on Instagram ever has BOB THE BUILDER GETS A REMAKE. TWITTER SAYS “CAN YOU FIX Toy maker Mattel yesterday unveiled a makeover of the character Bob the Builder, with a taller, slimmer and younger look. But the new computer generated Bob has not landed well with the social media audience. On Facebook, Bob the Builder has close to 2 million followers, but the page hasn’t been updated since January. Now wouldprobably be a
INSTAGRAM REMOVES TIME STAMPS AND HERE’S WHAT I DON’T LIKE Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with Continue reading "Instagram removes time stamps and here’s what I don’t like about it" CHAMPIONS LEAGUE STREAKER KINSEY SUE WOLANSKI'S INSTAGRAM Champions League streaker Kinsey Wolanski’s Instagram suspended. During last night’s Champions League final in Madrid between Liverpool and Tottenham, model Kinsey Sue Wolanski ran onto the pitch in a tiny swim suite. Wolanski is the girfriend of Russian born Youtuber and prankster Vitaly Zdorovetskiy, who has a history ofstreaking as well.
MEDIA CULPA
Synthetic media, or artificially produced media, will become more and more common, but this is the first instance we know of in Sweden where a spokesperson for a company simply was completely fake. If you are interested in deep fakes and synthetic media, I strongly recommend these two podcasts: Making Sense – The information apocalypse. SWEDISH HEALTH CARE COMPANY CREATED FAKE COMMUNICATIONS Vårdinnovation, a controversial Swedish health care company, created a fake Communications Officer because management didn’t want to be personally exposed in media. The company recently went bankrupt because of an alleged bribe scandal, created the profile Sara Johansson on LinkedIn with more than 500 contacts, for a pressspokesperson that
10 REALLY AWESOME AIRBNB PLACES TO RENT IN TRENDY Stockholm, once named “the most photogenic city in Scandinavia” by CNN, has long been a popular tourist destination.The fact that Vogue recently crowned Södermalm in Stockholm the third coolest neigbourhood in the world shows that Stockholm hasn’t lost it’s cool. With the rise of sites like Airbnb, there are now also a rich selection of cool places to rent in Stockholm. HOW TO INSTALL THE DROP DOWN MENU FOR SUGGESTED ACCOUNTS A while back, Instagram introduced a new feature where you would see an arrow and a drop down menu next to the follow button on some Instagram accounts. The menu shows other accounts that are similar to the one you are looking at. But not every account had this menu and it was unclear who Continue reading "How to install the drop down menu for suggested accounts on Instagram" TOP 10 SWEDISH INSTAGRAM ACCOUNTS My favourite photo app Instagram continues to grow and reached 400 million active users per month last fall. Many Swedish brands, celebrities and skilled photographers have been able to build huge followings on Instagram. The 20 largest Swedish accounts added approximately 5 percent more followers last month (between Dec 4, 2015 and Jan 4, 2016). 18 Instagram accounts now have at least REPLACE, DON’T MOVE YOUR SLIDESHARE One thing that we have learned from blogging is the concept of “permanence”. Each blog post got a unique web address that was supposed to stay the same over time, hence the name “permalink” or permanent link. In theory, there are almost no limitations to the storage space on the web, I can have thousands Continue reading "Replace, Don’t Move Your SlideShare Presentation" THE MOST COMMENTED POST ON INSTAGRAM EVER Earlier this year, Kim Kardashian posted a photo from her wedding with Kanye West. It became the most liked photo on Instagram ever with more than 2.4 million likes to date. However, it is not the Instagram post with most comments. Kardashian’s image has about 57,000 comments but last week a video was posted that Continue reading "The most commented post on Instagram ever has BOB THE BUILDER GETS A REMAKE. TWITTER SAYS “CAN YOU FIX Toy maker Mattel yesterday unveiled a makeover of the character Bob the Builder, with a taller, slimmer and younger look. But the new computer generated Bob has not landed well with the social media audience. On Facebook, Bob the Builder has close to 2 million followers, but the page hasn’t been updated since January. Now wouldprobably be a
INSTAGRAM REMOVES TIME STAMPS AND HERE’S WHAT I DON’T LIKE Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with Continue reading "Instagram removes time stamps and here’s what I don’t like about it" CHAMPIONS LEAGUE STREAKER KINSEY SUE WOLANSKI'S INSTAGRAM Champions League streaker Kinsey Wolanski’s Instagram suspended. During last night’s Champions League final in Madrid between Liverpool and Tottenham, model Kinsey Sue Wolanski ran onto the pitch in a tiny swim suite. Wolanski is the girfriend of Russian born Youtuber and prankster Vitaly Zdorovetskiy, who has a history ofstreaking as well.
ABOUT | MEDIA CULPA
About Hans Kullin. Media Culpa was the first Swedish PR blog, launched in Febraury 2004. It’s run by Hans Kullin, a leading social media expert, once named one of Sweden’s top 5 bloggers. I am a digital PR strategist and I help businesses and organizations manage their reputation online and offline.IKEA | MEDIA CULPA
Search engines increasingly play a vital role in how brands are perceived. A study in 2005 showed that 40%, or twenty of Britain’s top fifty grocery brands had negative commentary amongst the top ten results on their Google search page. For some the negative comment is the number one result. This week, Media Orchard wrote about a simple way of illustrating “the impression a brand’s FAKE HURRICANE DORIAN VIDEO GOES VIRAL ON TWITTER Whenever there is a major event, news story or a natural disaster like the hurricane Dorian, someone is going to try to take advantage of it to gain followers and reach on social media. Do you remember the fake photo of “Frankenstorm” hurricane Sandy, that looked like it would destroy all of Manhattan? Completely fake Continue reading "Fake Hurricane Dorian video goes viral on Twitter" 25 MAPS THAT SHOW HOW SWEDEN IS UNIQUE Sweden is a neutral country, a fact that has helped keep us out of war for 200 years. We like to think of ourselves as quite moderate people. We even have our own unique word, “lagom“, which means not too much and not too little, rather “just enough”. But we might not be just as Continue reading "25 maps that show how Sweden is unique" THE EFFECT OF THE INSTAGRAM SHADOW BAN I recently blogged about the shadow ban that hit many Instagram users, especially after the hack that forced many users to verify their accounts with a code. My account @kullin was hit by the ban, which in short meant that only my followers would see my photos under the hashtags I used. No-one else could Continue reading "The effect of the Instagram shadow ban" BOB THE BUILDER GETS A REMAKE. TWITTER SAYS “CAN YOU FIX Toy maker Mattel yesterday unveiled a makeover of the character Bob the Builder, with a taller, slimmer and younger look. But the new computer generated Bob has not landed well with the social media audience. On Facebook, Bob the Builder has close to 2 million followers, but the page hasn’t been updated since January. Now wouldprobably be a
TOP 20 COUNTRIES ON TWITTER Twitter doesn’t disclose how many members it has, so it has been hard to determine how many people that use Twitter in Sweden. I tried to calculate a number in June 2009 using a survey by Sysomos that showed that 0.54% of the accounts were from Sweden. My estimate landed at 75,000 Swedes on Twitter. Continue reading "Top 20 countries onTwitter"
CHAMPIONS LEAGUE STREAKER KINSEY SUE WOLANSKI'S INSTAGRAM Champions League streaker Kinsey Wolanski’s Instagram suspended. During last night’s Champions League final in Madrid between Liverpool and Tottenham, model Kinsey Sue Wolanski ran onto the pitch in a tiny swim suite. Wolanski is the girfriend of Russian born Youtuber and prankster Vitaly Zdorovetskiy, who has a history ofstreaking as well.
PEWDIEPIE VS T-SERIES The fight for the spot as the world’s most subscribed Youtube channel has been going on for about one month now. Swedish Youtuber PewDiePie has had the largest channel in terms of subscribers for quite some time, but he is challenged by the Indian music channelT-Series.
PETITION! INSTAGRAM USERS ARE BANNED FROM USING HASHTAGS The concept of a shadow ban on Instagram is a much debated topic, and a controversial one. There is no real evidence that it exists and Instagram has never verified that there is such a thing. The shadow ban is a term used by the Instagram community as a description for when a user’s posts Continue reading "Petition! Instagram Users Are Banned From Using Hashtags"MEDIA CULPA
Two Swedish Eyes on Media and Public Relations. Google Search Console is a great free tool provided by Google to help businesses optimize their sites for search. You can use it to understand how your blog or website performs in Google search and what you can do to improve traffic and ranking. SWEDISH HEALTH CARE COMPANY CREATED FAKE COMMUNICATIONS Vårdinnovation, a Swedish health care company, used AI to create a fake press spokesperson - Sara Johansson with more than 500 contactson LinkedIn.
IKEA | MEDIA CULPA
Search engines increasingly play a vital role in how brands are perceived. A study in 2005 showed that 40%, or twenty of Britain’s top fifty grocery brands had negative commentary amongst the top ten results on their Google search page. For some the negative comment is the number one result. This week, Media Orchard wrote about a simple way of illustrating “the impression a brand’s 10 REALLY AWESOME AIRBNB PLACES TO RENT IN TRENDY Stockholm, once named “the most photogenic city in Scandinavia” by CNN, has long been a popular tourist destination.The fact that Vogue recently crowned Södermalm in Stockholm the third coolest neigbourhood in the world shows that Stockholm hasn’t lost it’s cool. With the rise of sites like Airbnb, there are now also a rich selection of cool places to rent in Stockholm. TOP 10 SWEDISH INSTAGRAM ACCOUNTS My favourite photo app Instagram continues to grow and reached 400 million active users per month last fall. Many Swedish brands, celebrities and skilled photographers have been able to build huge followings on Instagram. The 20 largest Swedish accounts added approximately 5 percent more followers last month (between Dec 4, 2015 and Jan 4, 2016). 18 Instagram accounts now have at least HOW TO INSTALL THE DROP DOWN MENU FOR SUGGESTED ACCOUNTS A while back, Instagram introduced a new feature where you would see an arrow and a drop down menu next to the follow button on some Instagram accounts. The menu shows other accounts that are similar to the one you are looking at. But not every account had this menu and it was unclear who Continue reading "How to install the drop down menu for suggested accounts on Instagram" REPLACE, DON’T MOVE YOUR SLIDESHARE PRESENTATION One thing that we have learned from blogging is the concept of “permanence”. Each blog post got a unique web address that was supposed to stay the same over time, hence the name “permalink” or permanent link. In theory, there are almost no limitations to the storage space on the web, I can have thousands Continue reading "Replace, Don’t Move Your SlideShare Presentation" THE MOST COMMENTED POST ON INSTAGRAM EVER Earlier this year, Kim Kardashian posted a photo from her wedding with Kanye West. It became the most liked photo on Instagram ever with more than 2.4 million likes to date. However, it is not the Instagram post with most comments. Kardashian’s image has about 57,000 comments but last week a video was posted that Continue reading "The most commented post on Instagram ever has BOB THE BUILDER GETS A REMAKE. TWITTER SAYS “CAN YOU FIX Toy maker Mattel yesterday unveiled a makeover of the character Bob the Builder, with a taller, slimmer and younger look. But the new computer generated Bob has not landed well with the social media audience. On Facebook, Bob the Builder has close to 2 million followers, but the page hasn’t been updated since January. Now wouldprobably be a
INSTAGRAM REMOVES TIME STAMPS AND HERE’S WHAT I DON’T LIKE Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with Continue reading "Instagram removes time stamps and here’s what I don’t like about it"MEDIA CULPA
Two Swedish Eyes on Media and Public Relations. Google Search Console is a great free tool provided by Google to help businesses optimize their sites for search. You can use it to understand how your blog or website performs in Google search and what you can do to improve traffic and ranking. SWEDISH HEALTH CARE COMPANY CREATED FAKE COMMUNICATIONS Vårdinnovation, a Swedish health care company, used AI to create a fake press spokesperson - Sara Johansson with more than 500 contactson LinkedIn.
IKEA | MEDIA CULPA
Search engines increasingly play a vital role in how brands are perceived. A study in 2005 showed that 40%, or twenty of Britain’s top fifty grocery brands had negative commentary amongst the top ten results on their Google search page. For some the negative comment is the number one result. This week, Media Orchard wrote about a simple way of illustrating “the impression a brand’s 10 REALLY AWESOME AIRBNB PLACES TO RENT IN TRENDY Stockholm, once named “the most photogenic city in Scandinavia” by CNN, has long been a popular tourist destination.The fact that Vogue recently crowned Södermalm in Stockholm the third coolest neigbourhood in the world shows that Stockholm hasn’t lost it’s cool. With the rise of sites like Airbnb, there are now also a rich selection of cool places to rent in Stockholm. TOP 10 SWEDISH INSTAGRAM ACCOUNTS My favourite photo app Instagram continues to grow and reached 400 million active users per month last fall. Many Swedish brands, celebrities and skilled photographers have been able to build huge followings on Instagram. The 20 largest Swedish accounts added approximately 5 percent more followers last month (between Dec 4, 2015 and Jan 4, 2016). 18 Instagram accounts now have at least HOW TO INSTALL THE DROP DOWN MENU FOR SUGGESTED ACCOUNTS A while back, Instagram introduced a new feature where you would see an arrow and a drop down menu next to the follow button on some Instagram accounts. The menu shows other accounts that are similar to the one you are looking at. But not every account had this menu and it was unclear who Continue reading "How to install the drop down menu for suggested accounts on Instagram" REPLACE, DON’T MOVE YOUR SLIDESHARE PRESENTATION One thing that we have learned from blogging is the concept of “permanence”. Each blog post got a unique web address that was supposed to stay the same over time, hence the name “permalink” or permanent link. In theory, there are almost no limitations to the storage space on the web, I can have thousands Continue reading "Replace, Don’t Move Your SlideShare Presentation" THE MOST COMMENTED POST ON INSTAGRAM EVER Earlier this year, Kim Kardashian posted a photo from her wedding with Kanye West. It became the most liked photo on Instagram ever with more than 2.4 million likes to date. However, it is not the Instagram post with most comments. Kardashian’s image has about 57,000 comments but last week a video was posted that Continue reading "The most commented post on Instagram ever has BOB THE BUILDER GETS A REMAKE. TWITTER SAYS “CAN YOU FIX Toy maker Mattel yesterday unveiled a makeover of the character Bob the Builder, with a taller, slimmer and younger look. But the new computer generated Bob has not landed well with the social media audience. On Facebook, Bob the Builder has close to 2 million followers, but the page hasn’t been updated since January. Now wouldprobably be a
INSTAGRAM REMOVES TIME STAMPS AND HERE’S WHAT I DON’T LIKE Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with Continue reading "Instagram removes time stamps and here’s what I don’t like about it"ABOUT | MEDIA CULPA
Media Culpa is a blog about media and public relations - with a focus on social media - written by Swedish PR practitioner Hans Kullin. The views in this blog are my own and do not represent those of my employer or its clients. About Hans Kullin "Hans Kullin knows how to Continue reading "About"IKEA | MEDIA CULPA
Search engines increasingly play a vital role in how brands are perceived. A study in 2005 showed that 40%, or twenty of Britain’s top fifty grocery brands had negative commentary amongst the top ten results on their Google search page. For some the negative comment is the number one result. This week, Media Orchard wrote about a simple way of illustrating “the impression a brand’s FAKE HURRICANE DORIAN VIDEO GOES VIRAL ON TWITTER Whenever there is a major event, news story or a natural disaster like the hurricane Dorian, someone is going to try to take advantage of it to gain followers and reach on social media. Do you remember the fake photo of “Frankenstorm” hurricane Sandy, that looked like it would destroy all of Manhattan? Completely fake Continue reading "Fake Hurricane Dorian video goes viral on Twitter" THE EFFECT OF THE INSTAGRAM SHADOW BAN I recently blogged about the shadow ban that hit many Instagram users, especially after the hack that forced many users to verify their accounts with a code. My account @kullin was hit by the ban, which in short meant that only my followers would see my photos under the hashtags I used. No-one else could Continue reading "The effect of the Instagram shadow ban" BOB THE BUILDER GETS A REMAKE. TWITTER SAYS “CAN YOU FIX Toy maker Mattel yesterday unveiled a makeover of the character Bob the Builder, with a taller, slimmer and younger look. But the new computer generated Bob has not landed well with the social media audience. On Facebook, Bob the Builder has close to 2 million followers, but the page hasn’t been updated since January. Now wouldprobably be a
TOP 20 COUNTRIES ON TWITTER Twitter doesn’t disclose how many members it has, so it has been hard to determine how many people that use Twitter in Sweden. I tried to calculate a number in June 2009 using a survey by Sysomos that showed that 0.54% of the accounts were from Sweden. My estimate landed at 75,000 Swedes on Twitter. Continue reading "Top 20 countries onTwitter"
THESE ARE THE MOST VALUABLE BRANDS IN SWEDEN IKEA today opens up its first India store in Hyderabad City. The Swedish furniture retail giant continues to be ranked the most valuable Swedish brand according to an annual survey by Brand Finance. In a new report listing the top 50 brands in Sweden, IKEA holds the PEWDIEPIE VS T-SERIES The fight for the spot as the world’s most subscribed Youtube channel has been going on for about one month now. Swedish Youtuber PewDiePie has had the largest channel in terms of subscribers for quite some time, but he is challenged by the Indian music channelT-Series.
CHAMPIONS LEAGUE STREAKER KINSEY SUE WOLANSKI'S INSTAGRAM Instagram has supspended Kinsey’s account. However, Kinsey Wolanski’s real Instagram account @kinsey_sue is nowhere to be found right now. A few hours ago, Vitaly posted a photo on his Instagram story where Kinsey says her account has been hacked. NUDE PHOTOS ON NORWEGIAN ARMY SOCIAL NETWORK Last Sunday I blogged about Futurebook, a social network built by the the Norwegian Armed Forces to recruit 17-year olds. Futurebook added 60,000 17-year olds to the site without asking for their permission, and most of the information on the site was fake. According to an article in Digi.no, it cost the Army 285,000 NOK Continue reading "Nude photos on Norwegian Army social network"MEDIA CULPA
Synthetic media, or artificially produced media, will become more and more common, but this is the first instance we know of in Sweden where a spokesperson for a company simply was completely fake. If you are interested in deep fakes and synthetic media, I strongly recommend these two podcasts: Making Sense – The information apocalypse. SWEDISH HEALTH CARE COMPANY CREATED FAKE COMMUNICATIONS Vårdinnovation, a controversial Swedish health care company, created a fake Communications Officer because management didn’t want to be personally exposed in media. The company recently went bankrupt because of an alleged bribe scandal, created the profile Sara Johansson on LinkedIn with more than 500 contacts, for a pressspokesperson that
10 REALLY AWESOME AIRBNB PLACES TO RENT IN TRENDY Stockholm, once named “the most photogenic city in Scandinavia” by CNN, has long been a popular tourist destination.The fact that Vogue recently crowned Södermalm in Stockholm the third coolest neigbourhood in the world shows that Stockholm hasn’t lost it’s cool. With the rise of sites like Airbnb, there are now also a rich selection of cool places to rent in Stockholm. HOW TO INSTALL THE DROP DOWN MENU FOR SUGGESTED ACCOUNTS A while back, Instagram introduced a new feature where you would see an arrow and a drop down menu next to the follow button on some Instagram accounts. The menu shows other accounts that are similar to the one you are looking at. But not every account had this menu and it was unclear who Continue reading "How to install the drop down menu for suggested accounts on Instagram" TOP 10 SWEDISH INSTAGRAM ACCOUNTS My favourite photo app Instagram continues to grow and reached 400 million active users per month last fall. Many Swedish brands, celebrities and skilled photographers have been able to build huge followings on Instagram. The 20 largest Swedish accounts added approximately 5 percent more followers last month (between Dec 4, 2015 and Jan 4, 2016). 18 Instagram accounts now have at least REPLACE, DON’T MOVE YOUR SLIDESHARE One thing that we have learned from blogging is the concept of “permanence”. Each blog post got a unique web address that was supposed to stay the same over time, hence the name “permalink” or permanent link. In theory, there are almost no limitations to the storage space on the web, I can have thousands Continue reading "Replace, Don’t Move Your SlideShare Presentation" THE MOST COMMENTED POST ON INSTAGRAM EVER Earlier this year, Kim Kardashian posted a photo from her wedding with Kanye West. It became the most liked photo on Instagram ever with more than 2.4 million likes to date. However, it is not the Instagram post with most comments. Kardashian’s image has about 57,000 comments but last week a video was posted that Continue reading "The most commented post on Instagram ever has BOB THE BUILDER GETS A REMAKE. TWITTER SAYS “CAN YOU FIX Toy maker Mattel yesterday unveiled a makeover of the character Bob the Builder, with a taller, slimmer and younger look. But the new computer generated Bob has not landed well with the social media audience. On Facebook, Bob the Builder has close to 2 million followers, but the page hasn’t been updated since January. Now wouldprobably be a
INSTAGRAM REMOVES TIME STAMPS AND HERE’S WHAT I DON’T LIKE Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with Continue reading "Instagram removes time stamps and here’s what I don’t like about it" CHAMPIONS LEAGUE STREAKER KINSEY SUE WOLANSKI'S INSTAGRAM Champions League streaker Kinsey Wolanski’s Instagram suspended. During last night’s Champions League final in Madrid between Liverpool and Tottenham, model Kinsey Sue Wolanski ran onto the pitch in a tiny swim suite. Wolanski is the girfriend of Russian born Youtuber and prankster Vitaly Zdorovetskiy, who has a history ofstreaking as well.
MEDIA CULPA
Synthetic media, or artificially produced media, will become more and more common, but this is the first instance we know of in Sweden where a spokesperson for a company simply was completely fake. If you are interested in deep fakes and synthetic media, I strongly recommend these two podcasts: Making Sense – The information apocalypse. SWEDISH HEALTH CARE COMPANY CREATED FAKE COMMUNICATIONS Vårdinnovation, a controversial Swedish health care company, created a fake Communications Officer because management didn’t want to be personally exposed in media. The company recently went bankrupt because of an alleged bribe scandal, created the profile Sara Johansson on LinkedIn with more than 500 contacts, for a pressspokesperson that
10 REALLY AWESOME AIRBNB PLACES TO RENT IN TRENDY Stockholm, once named “the most photogenic city in Scandinavia” by CNN, has long been a popular tourist destination.The fact that Vogue recently crowned Södermalm in Stockholm the third coolest neigbourhood in the world shows that Stockholm hasn’t lost it’s cool. With the rise of sites like Airbnb, there are now also a rich selection of cool places to rent in Stockholm. HOW TO INSTALL THE DROP DOWN MENU FOR SUGGESTED ACCOUNTS A while back, Instagram introduced a new feature where you would see an arrow and a drop down menu next to the follow button on some Instagram accounts. The menu shows other accounts that are similar to the one you are looking at. But not every account had this menu and it was unclear who Continue reading "How to install the drop down menu for suggested accounts on Instagram" TOP 10 SWEDISH INSTAGRAM ACCOUNTS My favourite photo app Instagram continues to grow and reached 400 million active users per month last fall. Many Swedish brands, celebrities and skilled photographers have been able to build huge followings on Instagram. The 20 largest Swedish accounts added approximately 5 percent more followers last month (between Dec 4, 2015 and Jan 4, 2016). 18 Instagram accounts now have at least REPLACE, DON’T MOVE YOUR SLIDESHARE One thing that we have learned from blogging is the concept of “permanence”. Each blog post got a unique web address that was supposed to stay the same over time, hence the name “permalink” or permanent link. In theory, there are almost no limitations to the storage space on the web, I can have thousands Continue reading "Replace, Don’t Move Your SlideShare Presentation" THE MOST COMMENTED POST ON INSTAGRAM EVER Earlier this year, Kim Kardashian posted a photo from her wedding with Kanye West. It became the most liked photo on Instagram ever with more than 2.4 million likes to date. However, it is not the Instagram post with most comments. Kardashian’s image has about 57,000 comments but last week a video was posted that Continue reading "The most commented post on Instagram ever has BOB THE BUILDER GETS A REMAKE. TWITTER SAYS “CAN YOU FIX Toy maker Mattel yesterday unveiled a makeover of the character Bob the Builder, with a taller, slimmer and younger look. But the new computer generated Bob has not landed well with the social media audience. On Facebook, Bob the Builder has close to 2 million followers, but the page hasn’t been updated since January. Now wouldprobably be a
INSTAGRAM REMOVES TIME STAMPS AND HERE’S WHAT I DON’T LIKE Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with Continue reading "Instagram removes time stamps and here’s what I don’t like about it" CHAMPIONS LEAGUE STREAKER KINSEY SUE WOLANSKI'S INSTAGRAM Champions League streaker Kinsey Wolanski’s Instagram suspended. During last night’s Champions League final in Madrid between Liverpool and Tottenham, model Kinsey Sue Wolanski ran onto the pitch in a tiny swim suite. Wolanski is the girfriend of Russian born Youtuber and prankster Vitaly Zdorovetskiy, who has a history ofstreaking as well.
ABOUT | MEDIA CULPA
About Hans Kullin. Media Culpa was the first Swedish PR blog, launched in Febraury 2004. It’s run by Hans Kullin, a leading social media expert, once named one of Sweden’s top 5 bloggers. I am a digital PR strategist and I help businesses and organizations manage their reputation online and offline. INSTAGRAM | MEDIA CULPA The study looks at four levels of digital stars: Celebrities – 20 million followers or more. Trailblazers – online stars with 1 million or more followers. Emerging voices and rising stars – digital creators with 250k – 999k followers. Micro influencers – social media stars with less than 250k followers.IKEA | MEDIA CULPA
Search engines increasingly play a vital role in how brands are perceived. A study in 2005 showed that 40%, or twenty of Britain’s top fifty grocery brands had negative commentary amongst the top ten results on their Google search page. For some the negative comment is the number one result. This week, Media Orchard wrote about a simple way of illustrating “the impression a brand’s FAKE HURRICANE DORIAN VIDEO GOES VIRAL ON TWITTER Whenever there is a major event, news story or a natural disaster like the hurricane Dorian, someone is going to try to take advantage of it to gain followers and reach on social media. Do you remember the fake photo of “Frankenstorm” hurricane Sandy, that looked like it would destroy all of Manhattan? Completely fake Continue reading "Fake Hurricane Dorian video goes viral on Twitter" BOB THE BUILDER GETS A REMAKE. TWITTER SAYS “CAN YOU FIX Toy maker Mattel yesterday unveiled a makeover of the character Bob the Builder, with a taller, slimmer and younger look. But the new computer generated Bob has not landed well with the social media audience. On Facebook, Bob the Builder has close to 2 million followers, but the page hasn’t been updated since January. Now wouldprobably be a
TOP 20 COUNTRIES ON TWITTER Twitter doesn’t disclose how many members it has, so it has been hard to determine how many people that use Twitter in Sweden. I tried to calculate a number in June 2009 using a survey by Sysomos that showed that 0.54% of the accounts were from Sweden. My estimate landed at 75,000 Swedes on Twitter. Continue reading "Top 20 countries onTwitter"
THESE ARE THE MOST VALUABLE BRANDS IN SWEDEN IKEA today opens up its first India store in Hyderabad City. The Swedish furniture retail giant continues to be ranked the most valuable Swedish brand according to an annual survey by Brand Finance. In a new report listing the top 50 brands in Sweden, IKEA holds the CHAMPIONS LEAGUE STREAKER KINSEY SUE WOLANSKI'S INSTAGRAM Champions League streaker Kinsey Wolanski’s Instagram suspended. During last night’s Champions League final in Madrid between Liverpool and Tottenham, model Kinsey Sue Wolanski ran onto the pitch in a tiny swim suite. Wolanski is the girfriend of Russian born Youtuber and prankster Vitaly Zdorovetskiy, who has a history ofstreaking as well.
PEWDIEPIE VS T-SERIES The fight for the spot as the world’s most subscribed Youtube channel has been going on for about one month now. Swedish Youtuber PewDiePie has had the largest channel in terms of subscribers for quite some time, but he is challenged by the Indian music channelT-Series.
NUDE PHOTOS ON NORWEGIAN ARMY SOCIAL NETWORK Last Sunday I blogged about Futurebook, a social network built by the the Norwegian Armed Forces to recruit 17-year olds. Futurebook added 60,000 17-year olds to the site without asking for their permission, and most of the information on the site was fake. According to an article in Digi.no, it cost the Army 285,000 NOK Continue reading "Nude photos on Norwegian Army social network"MEDIA CULPA
Synthetic media, or artificially produced media, will become more and more common, but this is the first instance we know of in Sweden where a spokesperson for a company simply was completely fake. If you are interested in deep fakes and synthetic media, I strongly recommend these two podcasts: Making Sense – The information apocalypse. SWEDISH HEALTH CARE COMPANY CREATED FAKE COMMUNICATIONS Vårdinnovation, a Swedish health care company, used AI to create a fake press spokesperson - Sara Johansson with more than 500 contactson LinkedIn.
10 REALLY AWESOME AIRBNB PLACES TO RENT IN TRENDY Stockholm, once named “the most photogenic city in Scandinavia” by CNN, has long been a popular tourist destination.The fact that Vogue recently crowned Södermalm in Stockholm the third coolest neigbourhood in the world shows that Stockholm hasn’t lost it’s cool. With the rise of sites like Airbnb, there are now also a rich selection of cool places to rent in Stockholm. HOW TO INSTALL THE DROP DOWN MENU FOR SUGGESTED ACCOUNTS A while back, Instagram introduced a new feature where you would see an arrow and a drop down menu next to the follow button on some Instagram accounts. The menu shows other accounts that are similar to the one you are looking at. But not every account had this menu and it was unclear who Continue reading "How to install the drop down menu for suggested accounts on Instagram" TOP 10 SWEDISH INSTAGRAM ACCOUNTS My favourite photo app Instagram continues to grow and reached 400 million active users per month last fall. Many Swedish brands, celebrities and skilled photographers have been able to build huge followings on Instagram. The 20 largest Swedish accounts added approximately 5 percent more followers last month (between Dec 4, 2015 and Jan 4, 2016). 18 Instagram accounts now have at least BP OIL SPILL AND SOCIAL MEDIA BP are now caught in the middle of the worst possible scenario – one of the company’s oil drilling rigs in the Gulf of Mexico exploded on April 22 and sunk, resulting in a major environmental disaster as more than 5,000 barrels of oil leak into the ocean per day. The long term reputation of the Continue reading "BP Oil Spill and Social Media" REPLACE, DON’T MOVE YOUR SLIDESHARE One thing that we have learned from blogging is the concept of “permanence”. Each blog post got a unique web address that was supposed to stay the same over time, hence the name “permalink” or permanent link. In theory, there are almost no limitations to the storage space on the web, I can have thousands Continue reading "Replace, Don’t Move Your SlideShare Presentation" TOP 20 COUNTRIES ON TWITTER Twitter doesn’t disclose how many members it has, so it has been hard to determine how many people that use Twitter in Sweden. I tried to calculate a number in June 2009 using a survey by Sysomos that showed that 0.54% of the accounts were from Sweden. My estimate landed at 75,000 Swedes on Twitter. Continue reading "Top 20 countries onTwitter"
BOB THE BUILDER GETS A REMAKE. TWITTER SAYS “CAN YOU FIX Toy maker Mattel yesterday unveiled a makeover of the character Bob the Builder, with a taller, slimmer and younger look. But the new computer generated Bob has not landed well with the social media audience. On Facebook, Bob the Builder has close to 2 million followers, but the page hasn’t been updated since January. Now wouldprobably be a
INSTAGRAM REMOVES TIME STAMPS AND HERE’S WHAT I DON’T LIKE Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with Continue reading "Instagram removes time stamps and here’s what I don’t like about it"MEDIA CULPA
Synthetic media, or artificially produced media, will become more and more common, but this is the first instance we know of in Sweden where a spokesperson for a company simply was completely fake. If you are interested in deep fakes and synthetic media, I strongly recommend these two podcasts: Making Sense – The information apocalypse. SWEDISH HEALTH CARE COMPANY CREATED FAKE COMMUNICATIONS Vårdinnovation, a Swedish health care company, used AI to create a fake press spokesperson - Sara Johansson with more than 500 contactson LinkedIn.
10 REALLY AWESOME AIRBNB PLACES TO RENT IN TRENDY Stockholm, once named “the most photogenic city in Scandinavia” by CNN, has long been a popular tourist destination.The fact that Vogue recently crowned Södermalm in Stockholm the third coolest neigbourhood in the world shows that Stockholm hasn’t lost it’s cool. With the rise of sites like Airbnb, there are now also a rich selection of cool places to rent in Stockholm. HOW TO INSTALL THE DROP DOWN MENU FOR SUGGESTED ACCOUNTS A while back, Instagram introduced a new feature where you would see an arrow and a drop down menu next to the follow button on some Instagram accounts. The menu shows other accounts that are similar to the one you are looking at. But not every account had this menu and it was unclear who Continue reading "How to install the drop down menu for suggested accounts on Instagram" TOP 10 SWEDISH INSTAGRAM ACCOUNTS My favourite photo app Instagram continues to grow and reached 400 million active users per month last fall. Many Swedish brands, celebrities and skilled photographers have been able to build huge followings on Instagram. The 20 largest Swedish accounts added approximately 5 percent more followers last month (between Dec 4, 2015 and Jan 4, 2016). 18 Instagram accounts now have at least BP OIL SPILL AND SOCIAL MEDIA BP are now caught in the middle of the worst possible scenario – one of the company’s oil drilling rigs in the Gulf of Mexico exploded on April 22 and sunk, resulting in a major environmental disaster as more than 5,000 barrels of oil leak into the ocean per day. The long term reputation of the Continue reading "BP Oil Spill and Social Media" REPLACE, DON’T MOVE YOUR SLIDESHARE One thing that we have learned from blogging is the concept of “permanence”. Each blog post got a unique web address that was supposed to stay the same over time, hence the name “permalink” or permanent link. In theory, there are almost no limitations to the storage space on the web, I can have thousands Continue reading "Replace, Don’t Move Your SlideShare Presentation" TOP 20 COUNTRIES ON TWITTER Twitter doesn’t disclose how many members it has, so it has been hard to determine how many people that use Twitter in Sweden. I tried to calculate a number in June 2009 using a survey by Sysomos that showed that 0.54% of the accounts were from Sweden. My estimate landed at 75,000 Swedes on Twitter. Continue reading "Top 20 countries onTwitter"
BOB THE BUILDER GETS A REMAKE. TWITTER SAYS “CAN YOU FIX Toy maker Mattel yesterday unveiled a makeover of the character Bob the Builder, with a taller, slimmer and younger look. But the new computer generated Bob has not landed well with the social media audience. On Facebook, Bob the Builder has close to 2 million followers, but the page hasn’t been updated since January. Now wouldprobably be a
INSTAGRAM REMOVES TIME STAMPS AND HERE’S WHAT I DON’T LIKE Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with Continue reading "Instagram removes time stamps and here’s what I don’t like about it"MEDIA CULPA
Synthetic media, or artificially produced media, will become more and more common, but this is the first instance we know of in Sweden where a spokesperson for a company simply was completely fake. If you are interested in deep fakes and synthetic media, I strongly recommend these two podcasts: Making Sense – The information apocalypse. SWEDISH HEALTH CARE COMPANY CREATED FAKE COMMUNICATIONS Vårdinnovation, a Swedish health care company, used AI to create a fake press spokesperson - Sara Johansson with more than 500 contactson LinkedIn.
25 MAPS THAT SHOW HOW SWEDEN IS UNIQUE Sweden is a neutral country, a fact that has helped keep us out of war for 200 years. We like to think of ourselves as quite moderate people. We even have our own unique word, “lagom“, which means not too much and not too little, rather “just enough”. But we might not be just as Continue reading "25 maps that show how Sweden is unique" THE MOST COMMENTED POST ON INSTAGRAM EVER Earlier this year, Kim Kardashian posted a photo from her wedding with Kanye West. It became the most liked photo on Instagram ever with more than 2.4 million likes to date. However, it is not the Instagram post with most comments. Kardashian’s image has about 57,000 comments but last week a video was posted that Continue reading "The most commented post on Instagram ever has INSTAGRAM ADDS SUGGESTED ACCOUNTS IN DROP DOWN MENU I’ve blogged about recent changes to Instagram and today I discovered another new addition to the popular app. Instagram is obviously adding improvements that will make it easier to follow new accounts. The one I just noticed is a drop down menu next to the follow button on a profile page. When you click on Continue reading "Instagram adds suggested accounts in drop down menu" BOB THE BUILDER GETS A REMAKE. TWITTER SAYS “CAN YOU FIX Toy maker Mattel yesterday unveiled a makeover of the character Bob the Builder, with a taller, slimmer and younger look. But the new computer generated Bob has not landed well with the social media audience. On Facebook, Bob the Builder has close to 2 million followers, but the page hasn’t been updated since January. Now wouldprobably be a
T-SERIES NOW LARGEST CHANNEL ON YOUTUBE For years we have heard that Swedish gamer Felix “PewDiePie” Kjellberg has the largest channel on Youtube. He still has the highest number of subscribers by far, but there is reason to argue that he has been dethroned by a person you’ve probably never heard of – Gulshan Kumar.Kumar is the founder of an Indian music company called T-Series which also produces and distributes movies. CHAMPIONS LEAGUE STREAKER KINSEY SUE WOLANSKI'S INSTAGRAM Champions League streaker Kinsey Wolanski’s Instagram suspended. During last night’s Champions League final in Madrid between Liverpool and Tottenham, model Kinsey Sue Wolanski ran onto the pitch in a tiny swim suite. Wolanski is the girfriend of Russian born Youtuber and prankster Vitaly Zdorovetskiy, who has a history ofstreaking as well.
H&M REACHES 200,000 FOLLOWERS ON TWITTER WITH GLOCAL The Swedish clothing retailer H&M reached 100,000 followers on Twitter this week, which is a first for a Swedish company. But that is just for its main account @hm. In fact, H&M is followed by twice as many, if you combine the number of users that follow the company’s 28 Twitter accounts: in total 201,000. Continue reading "H&M reaches 200,000 followers on Twitter with glocal strategy" LAUNCH VIDEO UNAVAILABLE WHEN YOUTUBE OPENS UP IN SWEDEN What the video does not reveal is how a Swedish version is any different than using the global site. Everything on the site is still in English, a language most Swedes handle very well.MEDIA CULPA
Synthetic media, or artificially produced media, will become more and more common, but this is the first instance we know of in Sweden where a spokesperson for a company simply was completely fake. If you are interested in deep fakes and synthetic media, I strongly recommend these two podcasts: Making Sense – The information apocalypse. REPLACE, DON’T MOVE YOUR SLIDESHARE One thing that we have learned from blogging is the concept of “permanence”. Each blog post got a unique web address that was supposed to stay the same over time, hence the name “permalink” or permanent link. In theory, there are almost no limitations to the storage space on the web, I can have thousands Continue reading "Replace, Don’t Move Your SlideShare Presentation"VÅRDINNOVATION
Vårdinnovation, a controversial Swedish health care company, created a fake Communications Officer because management didn’t want to be personally exposed in media. The company recently went bankrupt because of an alleged bribe scandal, created the profile Sara Johansson on LinkedIn with more than 500 contacts, for a pressspokesperson that
HOW TO INSTALL THE DROP DOWN MENU FOR SUGGESTED ACCOUNTS A while back, Instagram introduced a new feature where you would see an arrow and a drop down menu next to the follow button on some Instagram accounts. The menu shows other accounts that are similar to the one you are looking at. But not every account had this menu and it was unclear who Continue reading "How to install the drop down menu for suggested accounts on Instagram" BP OIL SPILL AND SOCIAL MEDIA BP are now caught in the middle of the worst possible scenario – one of the company’s oil drilling rigs in the Gulf of Mexico exploded on April 22 and sunk, resulting in a major environmental disaster as more than 5,000 barrels of oil leak into the ocean per day. The long term reputation of the Continue reading "BP Oil Spill and Social Media" TOP 20 COUNTRIES ON TWITTER Twitter doesn’t disclose how many members it has, so it has been hard to determine how many people that use Twitter in Sweden. I tried to calculate a number in June 2009 using a survey by Sysomos that showed that 0.54% of the accounts were from Sweden. My estimate landed at 75,000 Swedes on Twitter. Continue reading "Top 20 countries onTwitter"
HASHTAGS ON INSTAGRAM ARE NOT WORKING Shadow ban is a theory that a user is somehow being punished by Instagram’s algorithm, resulting in their photos not being displayed under hashtags. After about 2-3 hours the problem seemed to have been resolved and my photo was visible again on the hashtags. It even got promoted to the top 9 trending hashtags on more than 10 tags, soclearly
PEWDIEPIE VS T-SERIES The fight for the spot as the world’s most subscribed Youtube channel has been going on for about one month now. Swedish Youtuber PewDiePie has had the largest channel in terms of subscribers for quite some time, but he is challenged by the Indian music channelT-Series.
PEPSI’S CRISTIANO RONALDO STUNT ON FACEBOOK BACKFIRES Pepsi Sweden put up three images on its Facebook page before the last night’s World Cup qualifying game between Sweden and Portugal. The three images portrayed Portuguese icon Cristiano Ronaldo as a voodoo doll full of needles, a doll being crushed by a Pepsi can and lying tied on a rail track. Pepsi is a Continue reading "Pepsi’s Cristiano Ronaldo stunt on Facebook backfires miserably" CHAMPIONS LEAGUE STREAKER KINSEY SUE WOLANSKI'S INSTAGRAM Champions League streaker Kinsey Wolanski’s Instagram suspended. During last night’s Champions League final in Madrid between Liverpool and Tottenham, model Kinsey Sue Wolanski ran onto the pitch in a tiny swim suite. Wolanski is the girfriend of Russian born Youtuber and prankster Vitaly Zdorovetskiy, who has a history ofstreaking as well.
MEDIA CULPA
Synthetic media, or artificially produced media, will become more and more common, but this is the first instance we know of in Sweden where a spokesperson for a company simply was completely fake. If you are interested in deep fakes and synthetic media, I strongly recommend these two podcasts: Making Sense – The information apocalypse. REPLACE, DON’T MOVE YOUR SLIDESHARE One thing that we have learned from blogging is the concept of “permanence”. Each blog post got a unique web address that was supposed to stay the same over time, hence the name “permalink” or permanent link. In theory, there are almost no limitations to the storage space on the web, I can have thousands Continue reading "Replace, Don’t Move Your SlideShare Presentation"VÅRDINNOVATION
Vårdinnovation, a controversial Swedish health care company, created a fake Communications Officer because management didn’t want to be personally exposed in media. The company recently went bankrupt because of an alleged bribe scandal, created the profile Sara Johansson on LinkedIn with more than 500 contacts, for a pressspokesperson that
HOW TO INSTALL THE DROP DOWN MENU FOR SUGGESTED ACCOUNTS A while back, Instagram introduced a new feature where you would see an arrow and a drop down menu next to the follow button on some Instagram accounts. The menu shows other accounts that are similar to the one you are looking at. But not every account had this menu and it was unclear who Continue reading "How to install the drop down menu for suggested accounts on Instagram" BP OIL SPILL AND SOCIAL MEDIA BP are now caught in the middle of the worst possible scenario – one of the company’s oil drilling rigs in the Gulf of Mexico exploded on April 22 and sunk, resulting in a major environmental disaster as more than 5,000 barrels of oil leak into the ocean per day. The long term reputation of the Continue reading "BP Oil Spill and Social Media" TOP 20 COUNTRIES ON TWITTER Twitter doesn’t disclose how many members it has, so it has been hard to determine how many people that use Twitter in Sweden. I tried to calculate a number in June 2009 using a survey by Sysomos that showed that 0.54% of the accounts were from Sweden. My estimate landed at 75,000 Swedes on Twitter. Continue reading "Top 20 countries onTwitter"
HASHTAGS ON INSTAGRAM ARE NOT WORKING Shadow ban is a theory that a user is somehow being punished by Instagram’s algorithm, resulting in their photos not being displayed under hashtags. After about 2-3 hours the problem seemed to have been resolved and my photo was visible again on the hashtags. It even got promoted to the top 9 trending hashtags on more than 10 tags, soclearly
PEWDIEPIE VS T-SERIES The fight for the spot as the world’s most subscribed Youtube channel has been going on for about one month now. Swedish Youtuber PewDiePie has had the largest channel in terms of subscribers for quite some time, but he is challenged by the Indian music channelT-Series.
PEPSI’S CRISTIANO RONALDO STUNT ON FACEBOOK BACKFIRES Pepsi Sweden put up three images on its Facebook page before the last night’s World Cup qualifying game between Sweden and Portugal. The three images portrayed Portuguese icon Cristiano Ronaldo as a voodoo doll full of needles, a doll being crushed by a Pepsi can and lying tied on a rail track. Pepsi is a Continue reading "Pepsi’s Cristiano Ronaldo stunt on Facebook backfires miserably" CHAMPIONS LEAGUE STREAKER KINSEY SUE WOLANSKI'S INSTAGRAM Champions League streaker Kinsey Wolanski’s Instagram suspended. During last night’s Champions League final in Madrid between Liverpool and Tottenham, model Kinsey Sue Wolanski ran onto the pitch in a tiny swim suite. Wolanski is the girfriend of Russian born Youtuber and prankster Vitaly Zdorovetskiy, who has a history ofstreaking as well.
DAGENS NYHETER
Swedish blogs are buzzing about a controversial proposal that will allow wire-tapping by FRA, the National Defence Radio Establishment, of phone and email traffic that crosses Swedish borders. The Swedish Riksdag will vote on the proposal on June 18, so the law is a hot topic also in mainstream media. But I did not expect that it would be so hot that Dagens Nyheter would actually use a 12 25 MAPS THAT SHOW HOW SWEDEN IS UNIQUE Sweden is a neutral country, a fact that has helped keep us out of war for 200 years. We like to think of ourselves as quite moderate people. We even have our own unique word, “lagom“, which means not too much and not too little, rather “just enough”. But we might not be just as Continue reading "25 maps that show how Sweden is unique" 10 REALLY AWESOME AIRBNB PLACES TO RENT IN TRENDY Stockholm, once named “the most photogenic city in Scandinavia” by CNN, has long been a popular tourist destination.The fact that Vogue recently crowned Södermalm in Stockholm the third coolest neigbourhood in the world shows that Stockholm hasn’t lost it’s cool. With the rise of sites like Airbnb, there are now also a rich selection of cool places to rent in Stockholm. THE EFFECT OF THE INSTAGRAM SHADOW BAN I recently blogged about the shadow ban that hit many Instagram users, especially after the hack that forced many users to verify their accounts with a code. My account @kullin was hit by the ban, which in short meant that only my followers would see my photos under the hashtags I used. No-one else could Continue reading "The effect of the Instagram shadow ban" BOB THE BUILDER GETS A REMAKE. TWITTER SAYS “CAN YOU FIX Toy maker Mattel yesterday unveiled a makeover of the character Bob the Builder, with a taller, slimmer and younger look. But the new computer generated Bob has not landed well with the social media audience. On Facebook, Bob the Builder has close to 2 million followers, but the page hasn’t been updated since January. Now wouldprobably be a
HOW I INCREASED RANKING AND TRAFFIC WITH GOOGLE SEARCH Google Search Console is a great free tool provided by Google to help businesses optimize their sites for search. You can use it to understand how your blog or website performs in Google search and what you can do to improve traffic and ranking. PEWDIEPIE VS T-SERIES The fight for the spot as the world’s most subscribed Youtube channel has been going on for about one month now. Swedish Youtuber PewDiePie has had the largest channel in terms of subscribers for quite some time, but he is challenged by the Indian music channelT-Series.
CHAMPIONS LEAGUE STREAKER KINSEY SUE WOLANSKI'S INSTAGRAM Champions League streaker Kinsey Wolanski’s Instagram suspended. During last night’s Champions League final in Madrid between Liverpool and Tottenham, model Kinsey Sue Wolanski ran onto the pitch in a tiny swim suite. Wolanski is the girfriend of Russian born Youtuber and prankster Vitaly Zdorovetskiy, who has a history ofstreaking as well.
INSTAGRAM REMOVES TIME STAMPS AND HERE’S WHAT I DON’T LIKE Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with Continue reading "Instagram removes time stamps and here’s what I don’t like about it" H&M REACHES 200,000 FOLLOWERS ON TWITTER WITH GLOCAL The Swedish clothing retailer H&M reached 100,000 followers on Twitter this week, which is a first for a Swedish company. But that is just for its main account @hm. In fact, H&M is followed by twice as many, if you combine the number of users that follow the company’s 28 Twitter accounts: in total 201,000. Continue reading "H&M reaches 200,000 followers on Twitter with glocal strategy"Skip to content
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FAKE HURRICANE DORIAN VIDEO GOES VIRAL ON TWITTERSaveShare5
Whenever there is a major event, news story or a natural disaster like the hurricane Dorian, someone is going to try to take advantage of it to gain followers and reach on social media. Do you remember the fake photo of “Frankenstorm” hurricane Sandy,
that looked like it would destroy all of Manhattan? Completely fake of course, but that didn’t stop people from sharing it more than 626,000 times on Facebook. Incredible! This was back in 2010, and although Facebook’s algorithm has changed and it might be a little harder to get that kind of virality today, we as users probably haven’t become much smarter. As hurricane Dorian approached the coast of Florida, a Twitter account tweeted a video that appeard to show an enormous hurricane about tohit Miami Beach.
The tweet has gotten more than 1.7 million views, 35,000 retweets and 76,000 likes in one day, despite the fact that it is obviously fake. It looks fake and it is very easy to fact check, especially if you know that HURRICANES originating in the northern hemisphere rotate counterclockwise. In the fake video, the hurricane spins clockwise. Also, many of the replies to the tweet point out that it is not true and even link to sources that debunk the claim of the tweet. The same video has also been shared several times on Instagram, but has since been taken down. The computer animated video was first posted to Instagram in May 2019, several months before hurricane Dorian started to emerge. You can see the video here: WHY DO WE SHARE FAKE NEWS ON SOCIAL MEDIA? So why do we keep sharing stories that are so blatantly false? There are probably many reasons why this happens. Research into why people share fake news show that _“Individuals tend not to question the credibility of information unless it violates their preconceptions or they are incentivized to do so”_. There is also a tendency to view unique content as “too good not to share”. In other words, there is no incentive to fact check something that looks so cool. Some may not even care. There are many ways you can fact check social media posts, by googling and checking hashtags. You can take a screen shot and do a reverse image search on Google, that often reveals that the footage is older than what it appears to be. And as always, if it looks too good too be true, it probably is fake.SaveShare5
Author kullin Posted on September 7, 2019September 7, 2019Categories
Social Media , TwitterTags fake
, Hurricande Dorian
, Miami
, video
HOW I INCREASED RANKING AND TRAFFIC WITH GOOGLE SEARCH CONSOLESaveShare2
Google Search Console is a great free tool provided by Google to help businesses optimize their sites for search. You can use it to understand how your blog or website performs in Google search and what you can do to improve traffic and ranking. I have a travel blog that I would like to get more traffic to and I have been using Google Search Console for a while to see how I can improve my blog. WHAT YOU CAN LEARN FROM GOOGLE SEARCH CONSOLE This tool can help you improve your SEO through for example what keywords your site ranks for, what position you have in search results for those keywords, how much traffic your site gets from specific queries, and what other sites have linked to your content.IMPROVED RESULTS
In November 2018 my travel blog did not get much traffic from Google so I have been tracking its performance in Google Search Console ever since. By submitting a sitemap to the tool, I have helped Google crawl and index my site in a more effective way. Then I have been studying what search queries I rank for and some that I could rank better at. I have also started to try to get more external links to my site, through different activities. Other steps I have taken is to add more content and links in order to improve the over all performance of the site.THE RESULTS:
Increased traffic: web search clicks (last 3 months) is up by 3000%, ok it is from a very low level but I am happy that it is going quickly in the right direction. Increased total impressions: up by 3000%, also from a low level. Increased average CTR: up from 2.7% t0 3,1% which means that when my blog shows up in search results, users click more often on my links. Increased average position: up from 40.3 to 29.5 which means that on all the words and phrases that my blog ranks in Google, it has climbed an average of more than 10 spots. Increased number of internal links: up from 26,000 to almost 54,000. Decrease in number of external links: down from 2580 to 2360. Interestingly, the drop is mainly due to a huge drop in links from one of my other blogs, possibly due to a drop in the number of ranked pages on that blog. I must investigate. All in all, by studying the results of my travel blog in Google Search Console, I have been encouraged to make ongoing changes and to add more quality content. This has helped improve the performance of my site just as I had hoped for. You can have a look at my travel blog here and read tips from my trips to different destinations such as San Francisco,
Singapore and
Milan .
SaveShare2
Author kullin Posted on August 6, 2019August 6, 2019Categories
Blogging Tags GoogleSearch Console ,
SEO , travel blog
, Wordpress
1 Comment on How I increased ranking and traffic with Google Search Console CHAMPIONS LEAGUE STREAKER KINSEY WOLANSKI’S INSTAGRAM SUSPENDEDSaveShare6
During last night’s Champions League final in Madrid between Liverpool and Tottenham, model Kinsey Sue Wolanski ran onto the pitch in a tiny swim suite. Wolanski is the girfriend of Russian born Youtuber and prankster Vitaly Zdorovetskiy, who has a history ofstreaking as well.
GAINED MORE THAN 2 MILLION FOLLOWERS Right before she ran onto the pitch in Madrid, Wolanski had 316,000 followers on Instagram. That has skyrocketed to about 2.5 million followers earlier today. Instagram is also full of copy cats who try to look like her account in order to gain followers. One of the fake accounts has grown from 73,000 to 114,000 followers in less than a day, so it pays offapparently.
INSTAGRAM HAS SUPSPENDED KINSEY’S ACCOUNT However, Kinsey Wolanski’s real Instagram account @kinsey_sue is nowhere to be found right now. A few hours ago, Vitaly posted a photo on his Instagram story where Kinsey says her account has been hacked. More likely though is that her account has been suspended by Instagram, due to her sudden fame being a result of a criminal act. Footnote: I’m @kullin onInstagram.
SaveShare6
Author kullin Posted on June2, 2019June 2, 2019
Categories
PR Tags Champions
League , Instagram
, Kinsey Sue
, streaker
, Vitaly
INSTAGRAM NOW LETS YOU POST THE SAME IMAGE TO MULTIPLE ACCOUNTSSaveShare2
Today I noticed a new feature on Instagram . If you are logged in to more than one account, Instagram now lets you post the same image or video to multiple accounts at the same time. With this new feature there are toggle switches for each Instagram account that you are logged into. By turning the switch on or off, you can decide which accounts the image or video will be posted to. I tried to post to two of my accounts and it worked like a charm. Here is the image posted to@kullin
And here it is on my@sthlmer account:
This can be an advantage for users who run multiple accounts in the same niche, or for brands that may want to publish identical posts to different brand accounts. I would still use it with caution, especially if a lot of your views comes froms hastags. Since both images are publishes simoultaneously, they will appear next to each other in the hashtag feed, which may lower your reach and cause confusion. Anyway, it’s an interesting new feature and we will see if this is a limited test or if the feature is permanent. Follow me on Instagram at @kullin or @sthlmer for travel photography. Also see my travel blog “The World is Kullin”.
SaveShare2
Author kullin Posted on January 10, 2019September 7, 2019Categories
Social Media Tags
hashtags , Instagram PEWDIEPIE VS T-SERIESSaveShare
The fight for the spot as the world’s most subscribed Youtube channel has been going on for about one month now. Swedish Youtuber PewDiePie has had the largest channel in terms of subscribers for quite some time, but he is challenged by the Indian music channelT-Series.
I wrote about a year ago that T-Series already was the largest channelon Youtube
in terms of number of views. T-Series overtook the Swede already back in February 2017 and now has 53.5 billion views, compared to 19.2 billion for the Swedish gamer. According to the trend in October this year, T-Series should have passed PewDiePie already a month ago, but since this became a “thing”, PewDiePie’s numbers have improved significantly and he is now adding more new subscribers per day than he has done at any point during the last two years. So he has benefited a lot from the competition from T-Series. Data from Socialblade:
T-SERIES WILL BE NUMBER ONE THIS WEEKEND T-Series is still growing slightly faster (about 35k more per day) and at the current speed, T-Series will overtake PewDiePie as the world’s most subscribed Youtube channel on Saturday, Nov 24. T-Series predicted to overtake #PewDiePie as the world’s most subscribed Youtube channel on Nov 24Click To Tweet
You can check the live feed from Socialblade here:SaveShare
Author kullin Posted on November 20, 2018November 20, 2018Categories
Statistics Tags pewdiepie, T-Series
, YouTube
THESE ARE THE MOST VALUABLE BRANDS IN SWEDENSaveShare3
IKEA today opens up its first India store in Hyderabad City. The Swedish furniture retail giant continues to be ranked the most valuable Swedish brand according to an annual survey by the brand valuation and strategy consultancy Brand Finance. In a new report listing the top 50 brands in Sweden , IKEA holds the number 1 position in terms of brand value, followed by H&M and Nordea. > _“IKEA’s brand value dropped 5% over the last year to SEK197.1 > billion, as the brand faces many of the same issues as other > conventional retailers, especially increasing global competition > from online-only sellers and digital home-improvement offerings.”_ The top 10 list remains intact from 2017 but there are significant changes in value among the leading brands. For example, Nordea is the only brand among the top 6 that actually sees an increase in value, up 7% according to the metrics used in the report. TOP 10 MOST VALUABLE SWEDISH BRANDS:* IKEA (-5%)
* H&M (-7%)
* Nordea (+7%)
* Ericsson (-15%)
* Telia Company (-12%)* Volvo (-7%)
* Swedbank (+7%)
* Handelsbanken (+3%)* SEB (+6%)
* Skanska (+7%)
Among the losers on the list is for example forestry and paper giant SCA which drops from number 18 to 38, with an estimated drop in brand value of 86%. The highest new entry on top 50 is hygiene and health company Essity which enters the list at number 20. The explanation for this dramatic shift (which the report fails to mention) is of course that SCA in 2017 split its business into two different brands: SCA andEssity.
The fastest growing brand is the e-casino B2B provider Evolution Gaming which increased its value by 82%. See the entire list here. _Press photo: IKEA._ For travel tips about Sweden, check out my travel blog.
SaveShare3
Author kullin Posted on August 9, 2018March 6, 2019Categories
Business , StatisticsTags brands
, H&M
, Hyderabad
, IKEA
, India
, Sweden
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