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‘We Got
FOLLICALLY CHALLENGED TERRY GETS MEN CARING ABOUT THEIR The campaign is launching as lockdown eases and with the Euros on the horizon - the perfect time to re-invigorate men’s love for their hair as they begin to venture out again, and get those much needed haircuts. Created by adam&eveDDB, the campaign introduces us to VO5’s new brand ambassador, Terry (Terrance to his mother). SANDI TOKSVIG UNEXPECTEDLY DROPS ROUND FOR PUDDING IN Sweetshop’s Andrew Chaplin directs the surreal spot. Celebrating Carte D’or’s dedication to its craft – irresistibly smooth Vanilla ice cream made with Madagascan vanilla, hand-picked and sustainably grown from the Sava region –’M’or’ stars Sandi Toksvig as an unexpected Sunday lunch guest. Andrew Chaplin, directorat Sweetshop
A FATHER AND DAUGHTER FIGHT ON TWO PANDEMIC FRONTS IN 3M'S In its first campaign with newly appointed agency, McCann New York, 3M tells the story of Chris DeColli's mission to get PPE to front line workers - including his daughter 3M’s ongoing Improving Lives campaign highlights their employees and the many ways they help make a difference in the world ALBERT EINSTEIN JOINS THE ENERGY REVOLUTION FOR SMART Smart Energy GB has enlisted the support of Albert Einstein to front its latest campaign, ‘Join the Energy Revolution’ which launched last week. The new campaign, developed by AMV BBDO, with visual effects by The Mill, sees Albert Einstein transported from the 1950s to the present day using the latest CGI technology. BT'S UNSETTLING 'HOPE UNITED' CAMPAIGN RALLIES THE UK Behind the Hope United team is a multi-million-pound marketing campaign, developed by BT’s advertising partner Saatchi & Saatchi, that will see the squad of footballers come together for the first time. Recent research, commissioned by BT, revealed that 1 in 10 people have received online abuse in the past year. ALPEN 'RAMS' UP 50TH BIRTHDAY CELEBRATIONS WITH BRAND Alpen, the UK’s number one muesli, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’. THINKING OF BUYING AN OCULUS QUEST 2? HERE’S ALL YOU NEED Quest 2 — Facebook’s fifth headset in the last four years — is arguably its best headset yet. Compared to the original, Quest 2 has 50% more pixels, 6GB of RAM instead of 4GB, and the highest resolution display of any Oculus headset. The new display can support 90 Hz refresh rates, plus it JOHN LEWIS LAUNCHES EVERYDAY HOME RANGE 'ANYDAY' On Thursday 20th May, in a strategic move to promote its new ANYDAY range, which offers John Lewis quality and style at everyday prices, John Lewis are launching an integrated campaign, with a TV advert at its heart. The new ANYDAY brand is a critical element of its turnaround strategy, which aims to grow market leadership acrosshomeware
VEET'S EMPOWERING SPOT EMBRACES BODY HAIR TABOOS But the word body hair becomes central in Veet's new brand platform, created by its agency BETC. In this new campaign, a reflection of one's relationship with their own body hair, BETC and Veet celebrate the power of choice. The choice to care about its body hair, a little, or not at all. And because there are as many ways to take care of body DOMINO'S REUNITES PIZZA LOVERS WITH HILARIOUS YODELLING DOMIN-OH-HOO-HOO will supercharge the Domino’s brand through a new bold and audio first campaign. Steering away from the earnest well-trodden reunions territory, Domino’s has created a fun, unexpected way to capture the attention of the nation - yodelling for pizza. DOMIN-OH-HOO-HOO is the third chapter in the new brand platform‘We Got
FOLLICALLY CHALLENGED TERRY GETS MEN CARING ABOUT THEIR The campaign is launching as lockdown eases and with the Euros on the horizon - the perfect time to re-invigorate men’s love for their hair as they begin to venture out again, and get those much needed haircuts. Created by adam&eveDDB, the campaign introduces us to VO5’s new brand ambassador, Terry (Terrance to his mother). SANDI TOKSVIG UNEXPECTEDLY DROPS ROUND FOR PUDDING IN Sweetshop’s Andrew Chaplin directs the surreal spot. Celebrating Carte D’or’s dedication to its craft – irresistibly smooth Vanilla ice cream made with Madagascan vanilla, hand-picked and sustainably grown from the Sava region –’M’or’ stars Sandi Toksvig as an unexpected Sunday lunch guest. Andrew Chaplin, directorat Sweetshop
A FATHER AND DAUGHTER FIGHT ON TWO PANDEMIC FRONTS IN 3M'S In its first campaign with newly appointed agency, McCann New York, 3M tells the story of Chris DeColli's mission to get PPE to front line workers - including his daughter 3M’s ongoing Improving Lives campaign highlights their employees and the many ways they help make a difference in the world ALBERT EINSTEIN JOINS THE ENERGY REVOLUTION FOR SMART Smart Energy GB has enlisted the support of Albert Einstein to front its latest campaign, ‘Join the Energy Revolution’ which launched last week. The new campaign, developed by AMV BBDO, with visual effects by The Mill, sees Albert Einstein transported from the 1950s to the present day using the latest CGI technology. BT'S UNSETTLING 'HOPE UNITED' CAMPAIGN RALLIES THE UK Behind the Hope United team is a multi-million-pound marketing campaign, developed by BT’s advertising partner Saatchi & Saatchi, that will see the squad of footballers come together for the first time. Recent research, commissioned by BT, revealed that 1 in 10 people have received online abuse in the past year. ALPEN 'RAMS' UP 50TH BIRTHDAY CELEBRATIONS WITH BRAND Alpen, the UK’s number one muesli, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’. THINKING OF BUYING AN OCULUS QUEST 2? HERE’S ALL YOU NEED Quest 2 — Facebook’s fifth headset in the last four years — is arguably its best headset yet. Compared to the original, Quest 2 has 50% more pixels, 6GB of RAM instead of 4GB, and the highest resolution display of any Oculus headset. The new display can support 90 Hz refresh rates, plus it JOHN LEWIS LAUNCHES EVERYDAY HOME RANGE 'ANYDAY' On Thursday 20th May, in a strategic move to promote its new ANYDAY range, which offers John Lewis quality and style at everyday prices, John Lewis are launching an integrated campaign, with a TV advert at its heart. The new ANYDAY brand is a critical element of its turnaround strategy, which aims to grow market leadership acrosshomeware
VEET'S EMPOWERING SPOT EMBRACES BODY HAIR TABOOS But the word body hair becomes central in Veet's new brand platform, created by its agency BETC. In this new campaign, a reflection of one's relationship with their own body hair, BETC and Veet celebrate the power of choice. The choice to care about its body hair, a little, or not at all. And because there are as many ways to take care of bodyLITTLE BLACK BOOK
Little Black Book | LBBOnline HIGH FIVE: AUSTRALIA Executive creative director at The General Store, Chris Scott, shares five projects that carry a little something extra We’re well and truly into awards season, and there’s some lovely work out there that hits all the right notes. Insightful insights, big ideas, amazing craft. The stuff you A FATHER AND DAUGHTER FIGHT ON TWO PANDEMIC FRONTS IN 3M'S In its first campaign with newly appointed agency, McCann New York, 3M tells the story of Chris DeColli's mission to get PPE to front line workers - including his daughter 3M’s ongoing Improving Lives campaign highlights their employees and the many ways they help make a difference in the world MILEY CYRUS SHEDS SOME LAYERS FOR VIRTUAL CONCERT CAMPAIGN The IPG collective, led by LOLA MullenLowe, creates innovative 8D sound experience with Multi-Platinum selling recording artist, Miley Cyrus, to inspire fans to be true to pleasure In a truly collaborative effort, LOLA MullenLowe Madrid, MullenLoweTHE DIRECTORS: TINO
1 day ago · Airton Carmignani, aka Tino, has made an indelible mark on the world of advertising with his innovative and highly aesthetic films. He began his career as an art director at F/Nazca Saatchi & Saatchi and became a full-time director with his partner Ricardo Jones, as the directing duo Jones+Tino, in 2011. ALCOHOL ADSPEND TO BEAT MARKET WITH 5.3% GROWTH IN 2021 AS Alcohol adspend in 12 key markets* will grow by 5.3% in 2021, ahead of the 4.9% growth of the ad market as a whole, as brands recover from a much steeper drop in 2020, according to Zenith’s Business Intelligence – Alcohol: Beer + Spirits report, published today. TALENTED BUSKERS COME TOGETHER IN MUSICAL RAYA SPOT FOR 0:00. 0:00 / 2:01. Live. •. For the Bank’s festive video, HLB and Naga DDB collaborated with local buskers, including Maha Jefferey, Josh Thomas, Qiera, David Soh, Aidil and sisters Amirah Syamimie and Amirah Syamida for a special performance of ‘Suara-Suara Raya’, a tune that pays homage to the much-loved, ‘Satu Hari di Hari Raya THINKING OF BUYING AN OCULUS QUEST 2? HERE’S ALL YOU NEED Quest 2 — Facebook’s fifth headset in the last four years — is arguably its best headset yet. Compared to the original, Quest 2 has 50% more pixels, 6GB of RAM instead of 4GB, and the highest resolution display of any Oculus headset. The new display can support 90 Hz refresh rates, plus it BT'S UNSETTLING 'HOPE UNITED' CAMPAIGN RALLIES THE UK Behind the Hope United team is a multi-million-pound marketing campaign, developed by BT’s advertising partner Saatchi & Saatchi, that will see the squad of footballers come together for the first time. Recent research, commissioned by BT, revealed that 1 in 10 people have received online abuse in the past year. JOHN LEWIS LAUNCHES EVERYDAY HOME RANGE 'ANYDAY' On Thursday 20th May, in a strategic move to promote its new ANYDAY range, which offers John Lewis quality and style at everyday prices, John Lewis are launching an integrated campaign, with a TV advert at its heart. The new ANYDAY brand is a critical element of its turnaround strategy, which aims to grow market leadership acrosshomeware
DOMINO'S REUNITES PIZZA LOVERS WITH HILARIOUS YODELLING DOMIN-OH-HOO-HOO will supercharge the Domino’s brand through a new bold and audio first campaign. Steering away from the earnest well-trodden reunions territory, Domino’s has created a fun, unexpected way to capture the attention of the nation - yodelling for pizza. DOMIN-OH-HOO-HOO is the third chapter in the new brand platform‘We Got
FOLLICALLY CHALLENGED TERRY GETS MEN CARING ABOUT THEIR The campaign is launching as lockdown eases and with the Euros on the horizon - the perfect time to re-invigorate men’s love for their hair as they begin to venture out again, and get those much needed haircuts. Created by adam&eveDDB, the campaign introduces us to VO5’s new brand ambassador, Terry (Terrance to his mother). SANDI TOKSVIG UNEXPECTEDLY DROPS ROUND FOR PUDDING IN Sweetshop’s Andrew Chaplin directs the surreal spot. Celebrating Carte D’or’s dedication to its craft – irresistibly smooth Vanilla ice cream made with Madagascan vanilla, hand-picked and sustainably grown from the Sava region –’M’or’ stars Sandi Toksvig as an unexpected Sunday lunch guest. Andrew Chaplin, directorat Sweetshop
A FATHER AND DAUGHTER FIGHT ON TWO PANDEMIC FRONTS IN 3M'S In its first campaign with newly appointed agency, McCann New York, 3M tells the story of Chris DeColli's mission to get PPE to front line workers - including his daughter 3M’s ongoing Improving Lives campaign highlights their employees and the many ways they help make a difference in the world ALBERT EINSTEIN JOINS THE ENERGY REVOLUTION FOR SMART Smart Energy GB has enlisted the support of Albert Einstein to front its latest campaign, ‘Join the Energy Revolution’ which launched last week. The new campaign, developed by AMV BBDO, with visual effects by The Mill, sees Albert Einstein transported from the 1950s to the present day using the latest CGI technology. BT'S UNSETTLING 'HOPE UNITED' CAMPAIGN RALLIES THE UK Behind the Hope United team is a multi-million-pound marketing campaign, developed by BT’s advertising partner Saatchi & Saatchi, that will see the squad of footballers come together for the first time. Recent research, commissioned by BT, revealed that 1 in 10 people have received online abuse in the past year. ALPEN 'RAMS' UP 50TH BIRTHDAY CELEBRATIONS WITH BRAND Alpen, the UK’s number one muesli, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’. THINKING OF BUYING AN OCULUS QUEST 2? HERE’S ALL YOU NEED Quest 2 — Facebook’s fifth headset in the last four years — is arguably its best headset yet. Compared to the original, Quest 2 has 50% more pixels, 6GB of RAM instead of 4GB, and the highest resolution display of any Oculus headset. The new display can support 90 Hz refresh rates, plus it JOHN LEWIS LAUNCHES EVERYDAY HOME RANGE 'ANYDAY' On Thursday 20th May, in a strategic move to promote its new ANYDAY range, which offers John Lewis quality and style at everyday prices, John Lewis are launching an integrated campaign, with a TV advert at its heart. The new ANYDAY brand is a critical element of its turnaround strategy, which aims to grow market leadership acrosshomeware
VEET'S EMPOWERING SPOT EMBRACES BODY HAIR TABOOS But the word body hair becomes central in Veet's new brand platform, created by its agency BETC. In this new campaign, a reflection of one's relationship with their own body hair, BETC and Veet celebrate the power of choice. The choice to care about its body hair, a little, or not at all. And because there are as many ways to take care of body DOMINO'S REUNITES PIZZA LOVERS WITH HILARIOUS YODELLING DOMIN-OH-HOO-HOO will supercharge the Domino’s brand through a new bold and audio first campaign. Steering away from the earnest well-trodden reunions territory, Domino’s has created a fun, unexpected way to capture the attention of the nation - yodelling for pizza. DOMIN-OH-HOO-HOO is the third chapter in the new brand platform‘We Got
FOLLICALLY CHALLENGED TERRY GETS MEN CARING ABOUT THEIR The campaign is launching as lockdown eases and with the Euros on the horizon - the perfect time to re-invigorate men’s love for their hair as they begin to venture out again, and get those much needed haircuts. Created by adam&eveDDB, the campaign introduces us to VO5’s new brand ambassador, Terry (Terrance to his mother). SANDI TOKSVIG UNEXPECTEDLY DROPS ROUND FOR PUDDING IN Sweetshop’s Andrew Chaplin directs the surreal spot. Celebrating Carte D’or’s dedication to its craft – irresistibly smooth Vanilla ice cream made with Madagascan vanilla, hand-picked and sustainably grown from the Sava region –’M’or’ stars Sandi Toksvig as an unexpected Sunday lunch guest. Andrew Chaplin, directorat Sweetshop
A FATHER AND DAUGHTER FIGHT ON TWO PANDEMIC FRONTS IN 3M'S In its first campaign with newly appointed agency, McCann New York, 3M tells the story of Chris DeColli's mission to get PPE to front line workers - including his daughter 3M’s ongoing Improving Lives campaign highlights their employees and the many ways they help make a difference in the world ALBERT EINSTEIN JOINS THE ENERGY REVOLUTION FOR SMART Smart Energy GB has enlisted the support of Albert Einstein to front its latest campaign, ‘Join the Energy Revolution’ which launched last week. The new campaign, developed by AMV BBDO, with visual effects by The Mill, sees Albert Einstein transported from the 1950s to the present day using the latest CGI technology. BT'S UNSETTLING 'HOPE UNITED' CAMPAIGN RALLIES THE UK Behind the Hope United team is a multi-million-pound marketing campaign, developed by BT’s advertising partner Saatchi & Saatchi, that will see the squad of footballers come together for the first time. Recent research, commissioned by BT, revealed that 1 in 10 people have received online abuse in the past year. ALPEN 'RAMS' UP 50TH BIRTHDAY CELEBRATIONS WITH BRAND Alpen, the UK’s number one muesli, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’. THINKING OF BUYING AN OCULUS QUEST 2? HERE’S ALL YOU NEED Quest 2 — Facebook’s fifth headset in the last four years — is arguably its best headset yet. Compared to the original, Quest 2 has 50% more pixels, 6GB of RAM instead of 4GB, and the highest resolution display of any Oculus headset. The new display can support 90 Hz refresh rates, plus it JOHN LEWIS LAUNCHES EVERYDAY HOME RANGE 'ANYDAY' On Thursday 20th May, in a strategic move to promote its new ANYDAY range, which offers John Lewis quality and style at everyday prices, John Lewis are launching an integrated campaign, with a TV advert at its heart. The new ANYDAY brand is a critical element of its turnaround strategy, which aims to grow market leadership acrosshomeware
VEET'S EMPOWERING SPOT EMBRACES BODY HAIR TABOOS But the word body hair becomes central in Veet's new brand platform, created by its agency BETC. In this new campaign, a reflection of one's relationship with their own body hair, BETC and Veet celebrate the power of choice. The choice to care about its body hair, a little, or not at all. And because there are as many ways to take care of bodyLITTLE BLACK BOOK
Little Black Book | LBBOnline HIGH FIVE: AUSTRALIA Executive creative director at The General Store, Chris Scott, shares five projects that carry a little something extra We’re well and truly into awards season, and there’s some lovely work out there that hits all the right notes. Insightful insights, big ideas, amazing craft. The stuff you A FATHER AND DAUGHTER FIGHT ON TWO PANDEMIC FRONTS IN 3M'S In its first campaign with newly appointed agency, McCann New York, 3M tells the story of Chris DeColli's mission to get PPE to front line workers - including his daughter 3M’s ongoing Improving Lives campaign highlights their employees and the many ways they help make a difference in the world MILEY CYRUS SHEDS SOME LAYERS FOR VIRTUAL CONCERT CAMPAIGN The IPG collective, led by LOLA MullenLowe, creates innovative 8D sound experience with Multi-Platinum selling recording artist, Miley Cyrus, to inspire fans to be true to pleasure In a truly collaborative effort, LOLA MullenLowe Madrid, MullenLoweTHE DIRECTORS: TINO
1 day ago · Airton Carmignani, aka Tino, has made an indelible mark on the world of advertising with his innovative and highly aesthetic films. He began his career as an art director at F/Nazca Saatchi & Saatchi and became a full-time director with his partner Ricardo Jones, as the directing duo Jones+Tino, in 2011. ALCOHOL ADSPEND TO BEAT MARKET WITH 5.3% GROWTH IN 2021 AS Alcohol adspend in 12 key markets* will grow by 5.3% in 2021, ahead of the 4.9% growth of the ad market as a whole, as brands recover from a much steeper drop in 2020, according to Zenith’s Business Intelligence – Alcohol: Beer + Spirits report, published today. TALENTED BUSKERS COME TOGETHER IN MUSICAL RAYA SPOT FOR 0:00. 0:00 / 2:01. Live. •. For the Bank’s festive video, HLB and Naga DDB collaborated with local buskers, including Maha Jefferey, Josh Thomas, Qiera, David Soh, Aidil and sisters Amirah Syamimie and Amirah Syamida for a special performance of ‘Suara-Suara Raya’, a tune that pays homage to the much-loved, ‘Satu Hari di Hari Raya THINKING OF BUYING AN OCULUS QUEST 2? HERE’S ALL YOU NEED Quest 2 — Facebook’s fifth headset in the last four years — is arguably its best headset yet. Compared to the original, Quest 2 has 50% more pixels, 6GB of RAM instead of 4GB, and the highest resolution display of any Oculus headset. The new display can support 90 Hz refresh rates, plus it BT'S UNSETTLING 'HOPE UNITED' CAMPAIGN RALLIES THE UK Behind the Hope United team is a multi-million-pound marketing campaign, developed by BT’s advertising partner Saatchi & Saatchi, that will see the squad of footballers come together for the first time. Recent research, commissioned by BT, revealed that 1 in 10 people have received online abuse in the past year. JOHN LEWIS LAUNCHES EVERYDAY HOME RANGE 'ANYDAY' On Thursday 20th May, in a strategic move to promote its new ANYDAY range, which offers John Lewis quality and style at everyday prices, John Lewis are launching an integrated campaign, with a TV advert at its heart. The new ANYDAY brand is a critical element of its turnaround strategy, which aims to grow market leadership acrosshomeware
A FATHER AND DAUGHTER FIGHT ON TWO PANDEMIC FRONTS IN 3M'S In its first campaign with newly appointed agency, McCann New York, 3M tells the story of Chris DeColli's mission to get PPE to front line workers - including his daughter 3M’s ongoing Improving Lives campaign highlights their employees and the many ways they help make a difference in the world FOLLICALLY CHALLENGED TERRY GETS MEN CARING ABOUT THEIR The campaign is launching as lockdown eases and with the Euros on the horizon - the perfect time to re-invigorate men’s love for their hair as they begin to venture out again, and get those much needed haircuts. Created by adam&eveDDB, the campaign introduces us to VO5’s new brand ambassador, Terry (Terrance to his mother). ALCOHOL ADSPEND TO BEAT MARKET WITH 5.3% GROWTH IN 2021 AS Alcohol adspend in 12 key markets* will grow by 5.3% in 2021, ahead of the 4.9% growth of the ad market as a whole, as brands recover from a much steeper drop in 2020, according to Zenith’s Business Intelligence – Alcohol: Beer + Spirits report, published today. JOHN LEWIS LAUNCHES EVERYDAY HOME RANGE 'ANYDAY' On Thursday 20th May, in a strategic move to promote its new ANYDAY range, which offers John Lewis quality and style at everyday prices, John Lewis are launching an integrated campaign, with a TV advert at its heart. The new ANYDAY brand is a critical element of its turnaround strategy, which aims to grow market leadership acrosshomeware
IMMORTAL HIGH FIVE: SIR JOHN HEGARTY This cinema commercial dares to suggest one of the most celebrated during war time stories, 'The Dam Busters', could have been thwarted by the German guard because he was drinking Carling. It proves that, with humour, virtually any subject can be utilised. BBH London, Wed, 12 May 2021 10:00:30 GMT. AMV BBDO, Park Village, The Immortal Awards. SANDI TOKSVIG UNEXPECTEDLY DROPS ROUND FOR PUDDING IN Sweetshop’s Andrew Chaplin directs the surreal spot. Celebrating Carte D’or’s dedication to its craft – irresistibly smooth Vanilla ice cream made with Madagascan vanilla, hand-picked and sustainably grown from the Sava region –’M’or’ stars Sandi Toksvig as an unexpected Sunday lunch guest. Andrew Chaplin, directorat Sweetshop
ALBERT EINSTEIN JOINS THE ENERGY REVOLUTION FOR SMART Smart Energy GB has enlisted the support of Albert Einstein to front its latest campaign, ‘Join the Energy Revolution’ which launched last week. The new campaign, developed by AMV BBDO, with visual effects by The Mill, sees Albert Einstein transported from the 1950s to the present day using the latest CGI technology.LITTLE BLACK BOOK
Little Black Book | LBBOnline THINKING OF BUYING AN OCULUS QUEST 2? HERE’S ALL YOU NEED Quest 2 — Facebook’s fifth headset in the last four years — is arguably its best headset yet. Compared to the original, Quest 2 has 50% more pixels, 6GB of RAM instead of 4GB, and the highest resolution display of any Oculus headset. The new display can support 90 Hz refresh rates, plus itLBBONLINE
LBBOnline
A FATHER AND DAUGHTER FIGHT ON TWO PANDEMIC FRONTS IN 3M'S In its first campaign with newly appointed agency, McCann New York, 3M tells the story of Chris DeColli's mission to get PPE to front line workers - including his daughter 3M’s ongoing Improving Lives campaign highlights their employees and the many ways they help make a difference in the world FOLLICALLY CHALLENGED TERRY GETS MEN CARING ABOUT THEIR The campaign is launching as lockdown eases and with the Euros on the horizon - the perfect time to re-invigorate men’s love for their hair as they begin to venture out again, and get those much needed haircuts. Created by adam&eveDDB, the campaign introduces us to VO5’s new brand ambassador, Terry (Terrance to his mother). ALCOHOL ADSPEND TO BEAT MARKET WITH 5.3% GROWTH IN 2021 AS Alcohol adspend in 12 key markets* will grow by 5.3% in 2021, ahead of the 4.9% growth of the ad market as a whole, as brands recover from a much steeper drop in 2020, according to Zenith’s Business Intelligence – Alcohol: Beer + Spirits report, published today. JOHN LEWIS LAUNCHES EVERYDAY HOME RANGE 'ANYDAY' On Thursday 20th May, in a strategic move to promote its new ANYDAY range, which offers John Lewis quality and style at everyday prices, John Lewis are launching an integrated campaign, with a TV advert at its heart. The new ANYDAY brand is a critical element of its turnaround strategy, which aims to grow market leadership acrosshomeware
IMMORTAL HIGH FIVE: SIR JOHN HEGARTY This cinema commercial dares to suggest one of the most celebrated during war time stories, 'The Dam Busters', could have been thwarted by the German guard because he was drinking Carling. It proves that, with humour, virtually any subject can be utilised. BBH London, Wed, 12 May 2021 10:00:30 GMT. AMV BBDO, Park Village, The Immortal Awards. SANDI TOKSVIG UNEXPECTEDLY DROPS ROUND FOR PUDDING IN Sweetshop’s Andrew Chaplin directs the surreal spot. Celebrating Carte D’or’s dedication to its craft – irresistibly smooth Vanilla ice cream made with Madagascan vanilla, hand-picked and sustainably grown from the Sava region –’M’or’ stars Sandi Toksvig as an unexpected Sunday lunch guest. Andrew Chaplin, directorat Sweetshop
ALBERT EINSTEIN JOINS THE ENERGY REVOLUTION FOR SMART Smart Energy GB has enlisted the support of Albert Einstein to front its latest campaign, ‘Join the Energy Revolution’ which launched last week. The new campaign, developed by AMV BBDO, with visual effects by The Mill, sees Albert Einstein transported from the 1950s to the present day using the latest CGI technology.LITTLE BLACK BOOK
Little Black Book | LBBOnline THINKING OF BUYING AN OCULUS QUEST 2? HERE’S ALL YOU NEED Quest 2 — Facebook’s fifth headset in the last four years — is arguably its best headset yet. Compared to the original, Quest 2 has 50% more pixels, 6GB of RAM instead of 4GB, and the highest resolution display of any Oculus headset. The new display can support 90 Hz refresh rates, plus itLBBONLINE
LBBOnline
DOMINO'S REUNITES PIZZA LOVERS WITH HILARIOUS YODELLING 1 day ago · Somesuch’s Sam Hibbard directs the joyful campaign for VCCP As consumers' appetite for takeaways remains strong, the UK’s favourite pizza company, Domino’s, today launches a bold and attention-grabbing campaign which welcomes the nation INSIGHT PUBLICIS WINS NIGERIAN AGENCY OF THE YEAR AT 2021 1 day ago · Prior to the shortlist announcement due Tuesday, June 15th and following the Nigerian judging session, the Gerety Awards, the only creative prize to reward the best in advertising from the female vision, announces that Insight Publicis is Nigerian agencyHIGH FIVE: BRAZIL
Creativity, sense of humour and hope. Not even the pandemic can shake some Brazilian characteristics, as we can see in this small selection of recent works from Marcelo Nogueira, ECD at AlmapBBDO Over his twenty years in the business, Marcelo Nogueira, executive creative director at AlmapBBDO, took MILEY CYRUS SHEDS SOME LAYERS FOR VIRTUAL CONCERT CAMPAIGN The IPG collective, led by LOLA MullenLowe, creates innovative 8D sound experience with Multi-Platinum selling recording artist, Miley Cyrus, to inspire fans to be true to pleasure In a truly collaborative effort, LOLA MullenLowe Madrid, MullenLowe HUGE BROOKLYN APPOINTED AS AGENCY OF RECORD TO WORK ON 21 hours ago · Today, global experience agency Huge (NYSE: IPG) announced that it has been named Agency of Record for the Tezos Foundation. In a first-of-its-kind appointment, Huge will work with the Tezos ecosystem to help define go to market strategies, brand expressions, developer engagement, and create engaging experiences for community members, developers, builders and media. THE CREATIVE ENGAGEMENT GROUP APPOINTS NADINE GREEN AS COO 21 hours ago · The new role has been created to facilitate greater operational integration across the group The Creative Engagement Group (TCEG) announced today that it has appointed Nadine Green to take on the newly created role of chief operating officer, North America. The announcement comes following recent GERETY AWARDS ANNOUNCES CANADIAN AGENCY AND PRODUCTION 1 day ago · Prior to the shortlist announcement due Tuesday, June 15th and following the Canadian judging session, the Gerety Awards, the only creative prize to reward the best in advertising from the female vision, announces that Taxi is Canadian agency of the year andGrayson Music is
TWO DRIVERS TO CENTRE B2B MESSAGING Lateef Mauricio Abro, vice president, connections strategy at Digitas discusses the two macro-level drivers with building out B2B communications As the scope and reach of business-to-business (B2B) commerce continues to expand, we see a TOBIAS SUHM JOINS THE DEN AS PARTNER AND EDITOR 1 day ago · The Den welcomes Tobias Suhm to their team, further expanding upon their finishing and post production capabilities. Launched last year, the edit house’s roster of talent includes Christjan Jordan, Kate Owen, Eric Alexander-Hughes, Katie Cali, AndrewRatzlaff, and
HIGH FIVE: SOUTH AFRICA Directors rep at Robot, Callan Paul, spotlights fresh talent with her favourite five projects to come out of South Africa in recent months I was thinking, for our Robot High Five, we would spotlight creatives in South Africa doing amazing things - with music, design and artdepartments
IMMORTAL HIGH FIVE: SIR JOHN HEGARTY This cinema commercial dares to suggest one of the most celebrated during war time stories, 'The Dam Busters', could have been thwarted by the German guard because he was drinking Carling. It proves that, with humour, virtually any subject can be utilised. BBH London, Wed, 12 May 2021 10:00:30 GMT. AMV BBDO, Park Village, The Immortal Awards. ALCOHOL ADSPEND TO BEAT MARKET WITH 5.3% GROWTH IN 2021 AS Alcohol adspend in 12 key markets* will grow by 5.3% in 2021, ahead of the 4.9% growth of the ad market as a whole, as brands recover from a much steeper drop in 2020, according to Zenith’s Business Intelligence – Alcohol: Beer + Spirits report, published today.THE IMMORTAL AWARDS
The Immortal Awards is a global, free-to-enter advertising award for all Little Black Book’s members. Launched in 2018 as a modern award for the new world of advertising, The Immortal Awards is simply about celebrating the best creative work in the world – with SANDI TOKSVIG UNEXPECTEDLY DROPS ROUND FOR PUDDING IN Sweetshop’s Andrew Chaplin directs the surreal spot. Celebrating Carte D’or’s dedication to its craft – irresistibly smooth Vanilla ice cream made with Madagascan vanilla, hand-picked and sustainably grown from the Sava region –’M’or’ stars Sandi Toksvig as an unexpected Sunday lunch guest. Andrew Chaplin, directorat Sweetshop
ALBERT EINSTEIN JOINS THE ENERGY REVOLUTION FOR SMART Smart Energy GB has enlisted the support of Albert Einstein to front its latest campaign, ‘Join the Energy Revolution’ which launched last week. The new campaign, developed by AMV BBDO, with visual effects by The Mill, sees Albert Einstein transported from the 1950s to the present day using the latest CGI technology. VEET'S EMPOWERING SPOT EMBRACES BODY HAIR TABOOS But the word body hair becomes central in Veet's new brand platform, created by its agency BETC. In this new campaign, a reflection of one's relationship with their own body hair, BETC and Veet celebrate the power of choice. The choice to care about its body hair, a little, or not at all. And because there are as many ways to take care of body IMMORTAL HIGH FIVE: TAHAAB RAIS FP7 McCann MENAT president - SLC and regional head of strategy & Truth Central, Tahaab Rais, discusses the five ads from his region that he considers immortal I love the job we do. We get to spend our time on (and get paid for) making ideas, that when done withLITTLE BLACK BOOK
Little Black Book | LBBOnline THINKING OF BUYING AN OCULUS QUEST 2? HERE’S ALL YOU NEED Quest 2 — Facebook’s fifth headset in the last four years — is arguably its best headset yet. Compared to the original, Quest 2 has 50% more pixels, 6GB of RAM instead of 4GB, and the highest resolution display of any Oculus headset. The new display can support 90 Hz refresh rates, plus it DARAPEN VONGSA-NGA JOINS ACADEMY AS HEAD OF EMERGING Darapen will join George Floyd in the sales division as head of emerging talent. She brings her years of experience working agency side at AMV BBDO and Saatchi & Saatchi, her passion for filmmaking and an immense knowledge of the industry as a whole, not to mention a IMMORTAL HIGH FIVE: SIR JOHN HEGARTY This cinema commercial dares to suggest one of the most celebrated during war time stories, 'The Dam Busters', could have been thwarted by the German guard because he was drinking Carling. It proves that, with humour, virtually any subject can be utilised. BBH London, Wed, 12 May 2021 10:00:30 GMT. AMV BBDO, Park Village, The Immortal Awards. ALCOHOL ADSPEND TO BEAT MARKET WITH 5.3% GROWTH IN 2021 AS Alcohol adspend in 12 key markets* will grow by 5.3% in 2021, ahead of the 4.9% growth of the ad market as a whole, as brands recover from a much steeper drop in 2020, according to Zenith’s Business Intelligence – Alcohol: Beer + Spirits report, published today.THE IMMORTAL AWARDS
The Immortal Awards is a global, free-to-enter advertising award for all Little Black Book’s members. Launched in 2018 as a modern award for the new world of advertising, The Immortal Awards is simply about celebrating the best creative work in the world – with SANDI TOKSVIG UNEXPECTEDLY DROPS ROUND FOR PUDDING IN Sweetshop’s Andrew Chaplin directs the surreal spot. Celebrating Carte D’or’s dedication to its craft – irresistibly smooth Vanilla ice cream made with Madagascan vanilla, hand-picked and sustainably grown from the Sava region –’M’or’ stars Sandi Toksvig as an unexpected Sunday lunch guest. Andrew Chaplin, directorat Sweetshop
ALBERT EINSTEIN JOINS THE ENERGY REVOLUTION FOR SMART Smart Energy GB has enlisted the support of Albert Einstein to front its latest campaign, ‘Join the Energy Revolution’ which launched last week. The new campaign, developed by AMV BBDO, with visual effects by The Mill, sees Albert Einstein transported from the 1950s to the present day using the latest CGI technology. VEET'S EMPOWERING SPOT EMBRACES BODY HAIR TABOOS But the word body hair becomes central in Veet's new brand platform, created by its agency BETC. In this new campaign, a reflection of one's relationship with their own body hair, BETC and Veet celebrate the power of choice. The choice to care about its body hair, a little, or not at all. And because there are as many ways to take care of body IMMORTAL HIGH FIVE: TAHAAB RAIS FP7 McCann MENAT president - SLC and regional head of strategy & Truth Central, Tahaab Rais, discusses the five ads from his region that he considers immortal I love the job we do. We get to spend our time on (and get paid for) making ideas, that when done withLITTLE BLACK BOOK
Little Black Book | LBBOnline THINKING OF BUYING AN OCULUS QUEST 2? HERE’S ALL YOU NEED Quest 2 — Facebook’s fifth headset in the last four years — is arguably its best headset yet. Compared to the original, Quest 2 has 50% more pixels, 6GB of RAM instead of 4GB, and the highest resolution display of any Oculus headset. The new display can support 90 Hz refresh rates, plus it DARAPEN VONGSA-NGA JOINS ACADEMY AS HEAD OF EMERGING Darapen will join George Floyd in the sales division as head of emerging talent. She brings her years of experience working agency side at AMV BBDO and Saatchi & Saatchi, her passion for filmmaking and an immense knowledge of the industry as a whole, not to mention a DASHBOARD | LBBONLINE Little Black Book,Celebrating the world’s best advertising creativity and the people behind it. Find global and local news, work, talent and jobs on the industry’s first fully-searchable and free-to-view platform. MERLEE JAYME: THERE'S NO BETTER TIME TO LISTEN MORE Global President of Dentsu Mcgarrybowen and Cannes Lions Radio & Audio Jury President on how technology, innovation and, yes, lockdown have transformed the creative potential of audio Imagine getting invited into an all-audio virtual room. But no MILEY CYRUS SHEDS SOME LAYERS FOR VIRTUAL CONCERT CAMPAIGN On the 10th of June 2021, for the first time ever, Miley will perform a very special virtual concert mastered in 8D sound to show the world that Pleasure Has More Than One Layer. The Miley x Magnum live performance on YouTube will see her play some of her biggest hits from her recent album ‘Plastic Hearts’ as well as an exclusive cover of INTERMARK | LBBONLINE Little Black Book, OUR AD AGENCY DRIVES AMAZING GROWTH THROUGH CREATIVE PSYCHOLOGY. No other ad agency thinks quite the way we do. We leverage the behavioral sciences, such as psychology, to create groundbreaking creative. We understand how to change consumer beliefs and behaviors. We provide the truly unique consumer insights that give our work an extraordinary TWO DRIVERS TO CENTRE B2B MESSAGING Lateef Mauricio Abro, vice president, connections strategy at Digitas discusses the two macro-level drivers with building out B2B communications As the scope and reach of business-to-business (B2B) commerce continues to expand, we see a FOLLICALLY CHALLENGED TERRY GETS MEN CARING ABOUT THEIR The campaign is launching as lockdown eases and with the Euros on the horizon - the perfect time to re-invigorate men’s love for their hair as they begin to venture out again, and get those much needed haircuts. Created by adam&eveDDB, the campaign introduces us to VO5’s new brand ambassador, Terry (Terrance to his mother). ALCOHOL ADSPEND TO BEAT MARKET WITH 5.3% GROWTH IN 2021 AS Alcohol adspend in 12 key markets* will grow by 5.3% in 2021, ahead of the 4.9% growth of the ad market as a whole, as brands recover from a much steeper drop in 2020, according to Zenith’s Business Intelligence – Alcohol: Beer + Spirits report, published today. HIGH FIVE: SOUTH AFRICA Directors rep at Robot, Callan Paul, spotlights fresh talent with her favourite five projects to come out of South Africa in recent months I was thinking, for our Robot High Five, we would spotlight creatives in South Africa doing amazing things - with music, design and artdepartments
COFFEE COCOA GUNPOWDER: "CREATIVITY CAN BE USED NOT JUST Since then, they’ve grown their company to an eclectic range of employees from part-time comedians who double up as head of social to an art director who is an AFL player, weathered the Covid-19 storm and cemented themselves as an agency to watch thanks to their work for causes such as Anti-Slavery Australia and Rethink Sugary DrinkAlliance.
BT'S UNSETTLING 'HOPE UNITED' CAMPAIGN RALLIES THE UK Behind the Hope United team is a multi-million-pound marketing campaign, developed by BT’s advertising partner Saatchi & Saatchi, that will see the squad of footballers come together for the first time. Recent research, commissioned by BT, revealed that 1 IMMORTAL HIGH FIVE: SIR JOHN HEGARTY This cinema commercial dares to suggest one of the most celebrated during war time stories, 'The Dam Busters', could have been thwarted by the German guard because he was drinking Carling. It proves that, with humour, virtually any subject can be utilised. BBH London, Wed, 12 May 2021 10:00:30 GMT. AMV BBDO, Park Village, The Immortal Awards. ALCOHOL ADSPEND TO BEAT MARKET WITH 5.3% GROWTH IN 2021 AS Alcohol adspend in 12 key markets* will grow by 5.3% in 2021, ahead of the 4.9% growth of the ad market as a whole, as brands recover from a much steeper drop in 2020, according to Zenith’s Business Intelligence – Alcohol: Beer + Spirits report, published today.THE IMMORTAL AWARDS
The Immortal Awards is a global, free-to-enter advertising award for all Little Black Book’s members. Launched in 2018 as a modern award for the new world of advertising, The Immortal Awards is simply about celebrating the best creative work in the world – with SANDI TOKSVIG UNEXPECTEDLY DROPS ROUND FOR PUDDING IN Sweetshop’s Andrew Chaplin directs the surreal spot. Celebrating Carte D’or’s dedication to its craft – irresistibly smooth Vanilla ice cream made with Madagascan vanilla, hand-picked and sustainably grown from the Sava region –’M’or’ stars Sandi Toksvig as an unexpected Sunday lunch guest. Andrew Chaplin, directorat Sweetshop
ALBERT EINSTEIN JOINS THE ENERGY REVOLUTION FOR SMART Smart Energy GB has enlisted the support of Albert Einstein to front its latest campaign, ‘Join the Energy Revolution’ which launched last week. The new campaign, developed by AMV BBDO, with visual effects by The Mill, sees Albert Einstein transported from the 1950s to the present day using the latest CGI technology. VEET'S EMPOWERING SPOT EMBRACES BODY HAIR TABOOS But the word body hair becomes central in Veet's new brand platform, created by its agency BETC. In this new campaign, a reflection of one's relationship with their own body hair, BETC and Veet celebrate the power of choice. The choice to care about its body hair, a little, or not at all. And because there are as many ways to take care of body IMMORTAL HIGH FIVE: TAHAAB RAIS FP7 McCann MENAT president - SLC and regional head of strategy & Truth Central, Tahaab Rais, discusses the five ads from his region that he considers immortal I love the job we do. We get to spend our time on (and get paid for) making ideas, that when done withLITTLE BLACK BOOK
Little Black Book | LBBOnline THINKING OF BUYING AN OCULUS QUEST 2? HERE’S ALL YOU NEEDMAKE AN OCULUS ACCOUNTIS THE OCULUS QUEST 2 GOOD TO BUYOCULUS QUEST 1OCULUS QUEST 2 APPSOCULUS QUEST 2 REVIEWSHOULD I BUY OCULUS QUEST 2 OR WAIT Quest 2 — Facebook’s fifth headset in the last four years — is arguably its best headset yet. Compared to the original, Quest 2 has 50% more pixels, 6GB of RAM instead of 4GB, and the highest resolution display of any Oculus headset. The new display can support 90 Hz refresh rates, plus it DARAPEN VONGSA-NGA JOINS ACADEMY AS HEAD OF EMERGING Darapen will join George Floyd in the sales division as head of emerging talent. She brings her years of experience working agency side at AMV BBDO and Saatchi & Saatchi, her passion for filmmaking and an immense knowledge of the industry as a whole, not to mention a IMMORTAL HIGH FIVE: SIR JOHN HEGARTY This cinema commercial dares to suggest one of the most celebrated during war time stories, 'The Dam Busters', could have been thwarted by the German guard because he was drinking Carling. It proves that, with humour, virtually any subject can be utilised. BBH London, Wed, 12 May 2021 10:00:30 GMT. AMV BBDO, Park Village, The Immortal Awards. ALCOHOL ADSPEND TO BEAT MARKET WITH 5.3% GROWTH IN 2021 AS Alcohol adspend in 12 key markets* will grow by 5.3% in 2021, ahead of the 4.9% growth of the ad market as a whole, as brands recover from a much steeper drop in 2020, according to Zenith’s Business Intelligence – Alcohol: Beer + Spirits report, published today.THE IMMORTAL AWARDS
The Immortal Awards is a global, free-to-enter advertising award for all Little Black Book’s members. Launched in 2018 as a modern award for the new world of advertising, The Immortal Awards is simply about celebrating the best creative work in the world – with SANDI TOKSVIG UNEXPECTEDLY DROPS ROUND FOR PUDDING IN Sweetshop’s Andrew Chaplin directs the surreal spot. Celebrating Carte D’or’s dedication to its craft – irresistibly smooth Vanilla ice cream made with Madagascan vanilla, hand-picked and sustainably grown from the Sava region –’M’or’ stars Sandi Toksvig as an unexpected Sunday lunch guest. Andrew Chaplin, directorat Sweetshop
ALBERT EINSTEIN JOINS THE ENERGY REVOLUTION FOR SMART Smart Energy GB has enlisted the support of Albert Einstein to front its latest campaign, ‘Join the Energy Revolution’ which launched last week. The new campaign, developed by AMV BBDO, with visual effects by The Mill, sees Albert Einstein transported from the 1950s to the present day using the latest CGI technology. VEET'S EMPOWERING SPOT EMBRACES BODY HAIR TABOOS But the word body hair becomes central in Veet's new brand platform, created by its agency BETC. In this new campaign, a reflection of one's relationship with their own body hair, BETC and Veet celebrate the power of choice. The choice to care about its body hair, a little, or not at all. And because there are as many ways to take care of body IMMORTAL HIGH FIVE: TAHAAB RAIS FP7 McCann MENAT president - SLC and regional head of strategy & Truth Central, Tahaab Rais, discusses the five ads from his region that he considers immortal I love the job we do. We get to spend our time on (and get paid for) making ideas, that when done withLITTLE BLACK BOOK
Little Black Book | LBBOnline THINKING OF BUYING AN OCULUS QUEST 2? HERE’S ALL YOU NEEDMAKE AN OCULUS ACCOUNTIS THE OCULUS QUEST 2 GOOD TO BUYOCULUS QUEST 1OCULUS QUEST 2 APPSOCULUS QUEST 2 REVIEWSHOULD I BUY OCULUS QUEST 2 OR WAIT Quest 2 — Facebook’s fifth headset in the last four years — is arguably its best headset yet. Compared to the original, Quest 2 has 50% more pixels, 6GB of RAM instead of 4GB, and the highest resolution display of any Oculus headset. The new display can support 90 Hz refresh rates, plus it DARAPEN VONGSA-NGA JOINS ACADEMY AS HEAD OF EMERGING Darapen will join George Floyd in the sales division as head of emerging talent. She brings her years of experience working agency side at AMV BBDO and Saatchi & Saatchi, her passion for filmmaking and an immense knowledge of the industry as a whole, not to mention a DASHBOARD | LBBONLINE Little Black Book,Celebrating the world’s best advertising creativity and the people behind it. Find global and local news, work, talent and jobs on the industry’s first fully-searchable and free-to-view platform. MILEY CYRUS SHEDS SOME LAYERS FOR VIRTUAL CONCERT CAMPAIGN On the 10th of June 2021, for the first time ever, Miley will perform a very special virtual concert mastered in 8D sound to show the world that Pleasure Has More Than One Layer. The Miley x Magnum live performance on YouTube will see her play some of her biggest hits from her recent album ‘Plastic Hearts’ as well as an exclusive cover of ALCOHOL ADSPEND TO BEAT MARKET WITH 5.3% GROWTH IN 2021 AS Alcohol adspend in 12 key markets* will grow by 5.3% in 2021, ahead of the 4.9% growth of the ad market as a whole, as brands recover from a much steeper drop in 2020, according to Zenith’s Business Intelligence – Alcohol: Beer + Spirits report, published today. MERLEE JAYME: THERE'S NO BETTER TIME TO LISTEN MORE Global President of Dentsu Mcgarrybowen and Cannes Lions Radio & Audio Jury President on how technology, innovation and, yes, lockdown have transformed the creative potential of audio Imagine getting invited into an all-audio virtual room. But no INTERMARK | LBBONLINE Little Black Book, OUR AD AGENCY DRIVES AMAZING GROWTH THROUGH CREATIVE PSYCHOLOGY. No other ad agency thinks quite the way we do. We leverage the behavioral sciences, such as psychology, to create groundbreaking creative. We understand how to change consumer beliefs and behaviors. We provide the truly unique consumer insights that give our work an extraordinary COFFEE COCOA GUNPOWDER: "CREATIVITY CAN BE USED NOT JUST Since then, they’ve grown their company to an eclectic range of employees from part-time comedians who double up as head of social to an art director who is an AFL player, weathered the Covid-19 storm and cemented themselves as an agency to watch thanks to their work for causes such as Anti-Slavery Australia and Rethink Sugary DrinkAlliance.
BT'S UNSETTLING 'HOPE UNITED' CAMPAIGN RALLIES THE UK Behind the Hope United team is a multi-million-pound marketing campaign, developed by BT’s advertising partner Saatchi & Saatchi, that will see the squad of footballers come together for the first time. Recent research, commissioned by BT, revealed that 1ELECTROHEADS
Electroheads has been created by and is run by proven leaders from the world of media and editorial, content creation & world-class production, brand strategy/ insight and advertising, PR and communications, partnerships, activations and performance marketing – along with all the other good stuff needed to help brands successfully navigate the modern world.WWW.LBBONLINE.COM
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CREATIVES | LBBONLINE About You: We’re Five by Five and we’re looking for super talented middle-weight creatives. Whether you’re a solo or in a team, we’re looking for rounded creatives who can both art direct and write copy. IMMORTAL HIGH FIVE: SIR JOHN HEGARTY Founder of BBH and industry legend, Sir John Hegarty, shares his five most culturally significant and immortal projects to ever come out of the UK What makes a great ad? A question with a multitude of answers, but here’s my take. Naturally it has to be effective, it ALCOHOL ADSPEND TO BEAT MARKET WITH 5.3% GROWTH IN 2021 AS Alcohol adspend in 12 key markets* will grow by 5.3% in 2021, ahead of the 4.9% growth of the ad market as a whole, as brands recover from a much steeper drop in 2020, according to Zenith’s Business Intelligence – Alcohol: Beer + Spirits report, published today.THE IMMORTAL AWARDS
The Immortal Awards is a global, free-to-enter advertising award for all Little Black Book’s members. Launched in 2018 as a modern award for the new world of advertising, The Immortal Awards is simply about celebrating the best creative work in the world – with SANDI TOKSVIG UNEXPECTEDLY DROPS ROUND FOR PUDDING IN Celebrating Carte D’or’s dedication to its craft – irresistibly smooth Vanilla ice cream made with Madagascan vanilla, hand-picked and sustainably grown from the Sava region –’M’or’ stars Sandi Toksvig as an unexpected Sunday lunch guest. ALBERT EINSTEIN JOINS THE ENERGY REVOLUTION FOR SMART AMV BBDO, Gravity Road, The Mill, and Omnicom Media Group’s PHD encourages mass installation of smart meters to upgrade Britain’s energy system Smart Energy GB has enlisted the support of Albert Einstein to front its latest campaign, ‘Join the Energy Revolution’ which launched last weekLITTLE BLACK BOOK
Little Black Book | LBBOnline THINKING OF BUYING AN OCULUS QUEST 2? HERE’S ALL YOU NEEDMAKE AN OCULUS ACCOUNTIS THE OCULUS QUEST 2 GOOD TO BUYOCULUS QUEST 1OCULUS QUEST 2 APPSOCULUS QUEST 2 REVIEWSHOULD I BUY OCULUS QUEST 2 OR WAIT Little Black Book, From straps to content, this article from REWIND has all in the information you need on the latest standalone VRheadset
VEET'S EMPOWERING SPOT EMBRACES BODY HAIR TABOOS With its new brand platform, Veet celebrates diversity and body hair acceptance. Body hair. A word that can be taboo and is rarely uttered aloud . especially by hair removal companies. But the word body hair becomes central in Veet's new brand platform, created by its agencyBETC. In this new
DARAPEN VONGSA-NGA JOINS ACADEMY AS HEAD OF EMERGING Darapen will join George Floyd in the sales division as head of emerging talent. She brings her years of experience working agency side at AMV BBDO and Saatchi & Saatchi, her passion for filmmaking and an immense knowledge of the industry as a whole, not to mention aLBBONLINE
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IMMORTAL HIGH FIVE: SIR JOHN HEGARTY Founder of BBH and industry legend, Sir John Hegarty, shares his five most culturally significant and immortal projects to ever come out of the UK What makes a great ad? A question with a multitude of answers, but here’s my take. Naturally it has to be effective, it ALCOHOL ADSPEND TO BEAT MARKET WITH 5.3% GROWTH IN 2021 AS Alcohol adspend in 12 key markets* will grow by 5.3% in 2021, ahead of the 4.9% growth of the ad market as a whole, as brands recover from a much steeper drop in 2020, according to Zenith’s Business Intelligence – Alcohol: Beer + Spirits report, published today.THE IMMORTAL AWARDS
The Immortal Awards is a global, free-to-enter advertising award for all Little Black Book’s members. Launched in 2018 as a modern award for the new world of advertising, The Immortal Awards is simply about celebrating the best creative work in the world – with SANDI TOKSVIG UNEXPECTEDLY DROPS ROUND FOR PUDDING IN Celebrating Carte D’or’s dedication to its craft – irresistibly smooth Vanilla ice cream made with Madagascan vanilla, hand-picked and sustainably grown from the Sava region –’M’or’ stars Sandi Toksvig as an unexpected Sunday lunch guest. ALBERT EINSTEIN JOINS THE ENERGY REVOLUTION FOR SMART AMV BBDO, Gravity Road, The Mill, and Omnicom Media Group’s PHD encourages mass installation of smart meters to upgrade Britain’s energy system Smart Energy GB has enlisted the support of Albert Einstein to front its latest campaign, ‘Join the Energy Revolution’ which launched last weekLITTLE BLACK BOOK
Little Black Book | LBBOnline THINKING OF BUYING AN OCULUS QUEST 2? HERE’S ALL YOU NEEDMAKE AN OCULUS ACCOUNTIS THE OCULUS QUEST 2 GOOD TO BUYOCULUS QUEST 1OCULUS QUEST 2 APPSOCULUS QUEST 2 REVIEWSHOULD I BUY OCULUS QUEST 2 OR WAIT Little Black Book, From straps to content, this article from REWIND has all in the information you need on the latest standalone VRheadset
VEET'S EMPOWERING SPOT EMBRACES BODY HAIR TABOOS With its new brand platform, Veet celebrates diversity and body hair acceptance. Body hair. A word that can be taboo and is rarely uttered aloud . especially by hair removal companies. But the word body hair becomes central in Veet's new brand platform, created by its agencyBETC. In this new
DARAPEN VONGSA-NGA JOINS ACADEMY AS HEAD OF EMERGING Darapen will join George Floyd in the sales division as head of emerging talent. She brings her years of experience working agency side at AMV BBDO and Saatchi & Saatchi, her passion for filmmaking and an immense knowledge of the industry as a whole, not to mention aLBBONLINE
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DASHBOARD | LBBONLINE Little Black Book,Celebrating the world’s best advertising creativity and the people behind it. Find global and local news, work, talent and jobs on the industry’s first fully-searchable and free-to-view platform. INTERMARK | LBBONLINE Little Black Book, OUR AD AGENCY DRIVES AMAZING GROWTH THROUGH CREATIVE PSYCHOLOGY. No other ad agency thinks quite the way we do. We leverage the behavioral sciences, such as psychology, to create groundbreaking creative. We understand how to change consumer beliefs and behaviors. We provide the truly unique consumer insights that give our work an extraordinary MILEY CYRUS SHEDS SOME LAYERS FOR VIRTUAL CONCERT CAMPAIGN The IPG collective, led by LOLA MullenLowe, creates innovative 8D sound experience with Multi-Platinum selling recording artist, Miley Cyrus, to inspire fans to be true to pleasure In a truly collaborative effort, LOLA MullenLowe Madrid, MullenLowe ALCOHOL ADSPEND TO BEAT MARKET WITH 5.3% GROWTH IN 2021 AS Alcohol adspend in 12 key markets* will grow by 5.3% in 2021, ahead of the 4.9% growth of the ad market as a whole, as brands recover from a much steeper drop in 2020, according to Zenith’s Business Intelligence – Alcohol: Beer + Spirits report, published today. FOLLICALLY CHALLENGED TERRY GETS MEN CARING ABOUT THEIR Campaign from adam&eveDDB aims to re-invigorate men’s love for their hair as they begin to venture out again After a year of ‘anything goes’ barnets and with apathy around one’s hair at an all time high, VO5 is telling men ‘If you’ve got hair, care’ in a new campaign for the UnileverWWW.LBBONLINE.COM
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JOHN LEWIS LAUNCHES EVERYDAY HOME RANGE 'ANYDAY' With the full campaign launching on Thursday 20th May, adam&eveDDB celebrate the range suitable for everyday life moments On Thursday 20th May, in a strategic move to promote its new ANYDAY range, which offers John Lewis quality and style at everyday prices, John Lewis are launching an integratedLITTLE BLACK BOOK
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10 RADIO ADS YOU NEED TO HEAR NOW Radio is so often regarded as TV and cinema's rather shabby cousin, but with more people tuning in thanks to digital radio and low production costs that allow forSelect
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* Voice Over / Talent CREATIVITY IS THE NEW WORKOUT: A KEY ASPECT OF WELLNESS INFLUENCER: Dr Rebecca Swift of Getty Images points out a flame of hope during the Covid-19 pandemic The Influencers 19 0 WORK OF THE WEEK: 07/05/20 The combination of a ‘90s hit and a classic fast food dish is all that McDonald’s NZ needed to make a winning ad, writes LBB’s AlexReeves
Work of the Week 30 0 INFLUENCE IN LOCKDOWN: ACTS, NOT #ADS INFLUENCER: During the pandemic, influencer campaigns must be highly unique, creative and attached to a greater purpose to cut through the noise, writes Whalar's Will Rix The Influencers 14 0 SCENTS OF NORMALITY BRINGS YOUR FAVOURITE PLACES HOME Uncommon and Earl of East created a limited edition candle series with all profits donated to Hospitality ActionCreative 150 0
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DIRECTOR OF NEW BUSINESS & REPRESENTATION Third ChannelLondon, UKDependent on Experience*
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