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LEXICON BRANDING
“The best business decision we made was hiring Lexicon Branding to help us with our brand mark. I worked directly with David, the legendary founder of Lexicon who is like the father of modern brand naming - he gave me two amazing pieces of advice - he said a great name is a ‘visual poem.’ CONTACT LEADER IN BRAND NAMING, LEXICON Contact Us. We’d love to hear from you. We work with organizations ranging in size and industry, from startups to established global brands. Together with our clients, we develop category-changing brand names. For all general inquiries and information, please email or call. By email: info@lexiconbranding.com. By phone: +1 (415) 332-1811. LEXICON’S BRANDING INSIGHTS AND BRAND NAMES IN THE MEDIA Corteva Agriscience Winner of Manufacturing Leadership Award 2021. Mar 31, 2021. Mar 31, 2021. Feb 25, 2021. The Silicon Review "30 Fabulous Companies of the Year 2021" Selects Lexicon Branding. Feb 25, 2021. Feb 25, 2021. Jan 20, 2021. Congratulations THE VALUE OF CREATING A BRAND NAME The overall challenge of creating a new brand name is underestimated. In the survey Lexicon conducted, one CMO told us that, “naming used to be fun.”. Today, it is still one of the most creative and critical endeavors in branding, but it requires a fully integrated approach that involves strategy, a creative process , consumerinsights, an
HOW LEXICON APPLIES LINGUISTICS TO BRANDING AND NAMING Lexicon maintains one of the world’s leading databases on sound symbolism, which provides insight on the sound qualities evoked by every letter in the alphabet in multiple languages. We access 10,000+ morphemes (small, meaningful word units) for use in creative development. Proprietary tools precisely measure the effects of soundand spelling
TURO - FORMERLY RELAYRIDES IS A STARTUP NAME CREATED BY Turo (RelayRides) Problem. RelayRides started as a crowdsourced long-term alternative to Zipcar (think: the Airbnb of cars). The name confused customers, and the unwieldy compound did not travel well among non-English speakers. VISA RTX — LEXICON BRANDING Lexicon recommended a short, powerful, global-ready acronym: RTX (Real Time Experience). Acronyms have proven effective in aspirational categories like automotive, and we leveraged this strategy for financial services. Lexicon’s linguistic research has shown that ‘x’ connotes excellence and a strong sense of innovation,positioning Visa
IMPOSSIBLE FOODS
Impossible Foods came to Lexicon for a new corporate name to support their bold mission to make the food system more sustainable. Lexicon created a name as bold as their mission.OFF ROAD CAPITAL
A new kind of financial services company needed a brand name to convey the innovation of their platform. Lexicon created the corporate name Off Road Capital to support the investment platform. TIMEFRAME – A BRAND NAME DEVELOPED BY LEXICON BRANDING FOR Timeframe (River Lane Vineyard) Problem. Breaking into the competitive wine industry is almost impossible. When the owners of River Lane Vineyard approached Lexicon, they wanted a wine label that was completely distinctive yet offered a link to the natural process of growing strong grapes.LEXICON BRANDING
“The best business decision we made was hiring Lexicon Branding to help us with our brand mark. I worked directly with David, the legendary founder of Lexicon who is like the father of modern brand naming - he gave me two amazing pieces of advice - he said a great name is a ‘visual poem.’ CONTACT LEADER IN BRAND NAMING, LEXICON Contact Us. We’d love to hear from you. We work with organizations ranging in size and industry, from startups to established global brands. Together with our clients, we develop category-changing brand names. For all general inquiries and information, please email or call. By email: info@lexiconbranding.com. By phone: +1 (415) 332-1811. LEXICON’S BRANDING INSIGHTS AND BRAND NAMES IN THE MEDIA Corteva Agriscience Winner of Manufacturing Leadership Award 2021. Mar 31, 2021. Mar 31, 2021. Feb 25, 2021. The Silicon Review "30 Fabulous Companies of the Year 2021" Selects Lexicon Branding. Feb 25, 2021. Feb 25, 2021. Jan 20, 2021. Congratulations THE VALUE OF CREATING A BRAND NAME The overall challenge of creating a new brand name is underestimated. In the survey Lexicon conducted, one CMO told us that, “naming used to be fun.”. Today, it is still one of the most creative and critical endeavors in branding, but it requires a fully integrated approach that involves strategy, a creative process , consumerinsights, an
HOW LEXICON APPLIES LINGUISTICS TO BRANDING AND NAMING Lexicon maintains one of the world’s leading databases on sound symbolism, which provides insight on the sound qualities evoked by every letter in the alphabet in multiple languages. We access 10,000+ morphemes (small, meaningful word units) for use in creative development. Proprietary tools precisely measure the effects of soundand spelling
TURO - FORMERLY RELAYRIDES IS A STARTUP NAME CREATED BY Turo (RelayRides) Problem. RelayRides started as a crowdsourced long-term alternative to Zipcar (think: the Airbnb of cars). The name confused customers, and the unwieldy compound did not travel well among non-English speakers. VISA RTX — LEXICON BRANDING Lexicon recommended a short, powerful, global-ready acronym: RTX (Real Time Experience). Acronyms have proven effective in aspirational categories like automotive, and we leveraged this strategy for financial services. Lexicon’s linguistic research has shown that ‘x’ connotes excellence and a strong sense of innovation,positioning Visa
IMPOSSIBLE FOODS
Impossible Foods came to Lexicon for a new corporate name to support their bold mission to make the food system more sustainable. Lexicon created a name as bold as their mission.OFF ROAD CAPITAL
A new kind of financial services company needed a brand name to convey the innovation of their platform. Lexicon created the corporate name Off Road Capital to support the investment platform. TIMEFRAME – A BRAND NAME DEVELOPED BY LEXICON BRANDING FOR Timeframe (River Lane Vineyard) Problem. Breaking into the competitive wine industry is almost impossible. When the owners of River Lane Vineyard approached Lexicon, they wanted a wine label that was completely distinctive yet offered a link to the natural process of growing strong grapes. LEXICON’S BRANDING INSIGHTS AND BRAND NAMES IN THE MEDIA Corteva Agriscience Winner of Manufacturing Leadership Award 2021. Mar 31, 2021. Mar 31, 2021. Feb 25, 2021. The Silicon Review "30 Fabulous Companies of the Year 2021" Selects Lexicon Branding. Feb 25, 2021. Feb 25, 2021. Jan 20, 2021. Congratulations LEXICON BRANDING OFFERS CREATIVE SOLUTIONS, PROVEN We exist to create original and effective branding solutions. Since 1982, Lexicon has focused on creating brand names that help companies establish new products and services efficiently and effectively. To achieve this, we develop names that are original, distinctive andnoteworthy.
TECHNOLOGY BRAND NAME DEVELOPMENT Technology Branding. Lexicon has named some of the most powerful brands of the digital revolution. Some of our first clients were Apple, Microsoft, and Intel, and today almost all of our clients leverage technology in one way or another in the products they bring to market. We provide the help needed to create distinctive brandsthat stand out
TOP BRAND NAMING AGENCY Sonos, Swiffer, Dasani, PowerBook, Febreze, Pentium, BlackBerry, OnStar — all names created by Lexicon. Since 1982 we have successfully completed more than 3,900 projects in 20 countries. That’s experience you can trust and expertise you can count on. 2. An End-to-End Solution. HOW LEXICON APPLIES LINGUISTICS TO BRANDING AND NAMING Lexicon maintains one of the world’s leading databases on sound symbolism, which provides insight on the sound qualities evoked by every letter in the alphabet in multiple languages. We access 10,000+ morphemes (small, meaningful word units) for use in creative development. Proprietary tools precisely measure the effects of soundand spelling
CORPORATE BRAND NAME DEVELOPMENT FROM BRANDING EXPERTS Corporate Branding. Lexicon’s experience in corporate brand name development spans the globe. These projects are in some ways our most challenging because of the long-term strategic value that an effective corporate name accrues over time. A company’s name is not its whole story, but it sets up the story, and nothing will be used more often CAPCUT — LEXICON BRANDING CapCut helps to tell the app's story: easily capture and cut clips to make incredible shareable videos. The compound name is crisp and punchy, using only short, hard consonants (just like TikTok). Already with 10,000,000 downloads, CapCut is available on both the Google Play Store (Android) and the Apple App Store (iOS). Services. LUCID - A LUXURY AUTOMOTIVE NAME CREATED BY LEXICON, TOP Lucid (Atieva) Problem. With more than 25,000 automotive trademarks in the U.S. alone, developing a name for a new car is a big challenge. Atieva asked us to create something fitting a company building an electric luxury vehicle with the mission to “amaze customers through outstanding performance, beauty, space, and intelligence.” PENTIUM - A REVOLUTIONARY BRAND NAME CREATED FOR INTEL BY Intel’s new microprocessor was so advanced that it needed a name. Lexicon Branding coined the name Pentium, a category-changingingredient brand.
SONOS - A BRAND NAME DEVELOPED BY LEXICON, SAUSALITO-BASED With millions of trademarks around the world, it is nearly impossible to create a four- or five-letter word that’s available for trademark. But in our experience, it is almost always worth the effort. A seamless and compact palindrome. Sonos fully supports the concept of “an operating system for sound.”. Services.LEXICON BRANDING
“The best business decision we made was hiring Lexicon Branding to help us with our brand mark. I worked directly with David, the legendary founder of Lexicon who is like the father of modern brand naming - he gave me two amazing pieces of advice - he said a great name is a ‘visual poem.’ LEXICON’S BRANDING INSIGHTS AND BRAND NAMES IN THE MEDIA Corteva Agriscience Winner of Manufacturing Leadership Award 2021. Mar 31, 2021. Mar 31, 2021. Feb 25, 2021. The Silicon Review "30 Fabulous Companies of the Year 2021" Selects Lexicon Branding. Feb 25, 2021. Feb 25, 2021. Jan 20, 2021. Congratulations HOW LEXICON APPLIES LINGUISTICS TO BRANDING AND NAMING Lexicon maintains one of the world’s leading databases on sound symbolism, which provides insight on the sound qualities evoked by every letter in the alphabet in multiple languages. We access 10,000+ morphemes (small, meaningful word units) for use in creative development. Proprietary tools precisely measure the effects of soundand spelling
THE VALUE OF CREATING A BRAND NAME The overall challenge of creating a new brand name is underestimated. In the survey Lexicon conducted, one CMO told us that, “naming used to be fun.”. Today, it is still one of the most creative and critical endeavors in branding, but it requires a fully integrated approach that involves strategy, a creative process , consumerinsights, an
TURO - FORMERLY RELAYRIDES IS A STARTUP NAME CREATED BY Turo (RelayRides) Problem. RelayRides started as a crowdsourced long-term alternative to Zipcar (think: the Airbnb of cars). The name confused customers, and the unwieldy compound did not travel well among non-English speakers. HDX – A BRAND NAME DEVELOPED BY LEXICON BRANDING FOR THE Other than creating the name, Lexicon is in no way affiliated with HDX. If you have questions about HDX products or need assistance, please contact Home Depot customer service at: 1-800-466-3337. Problem. Home Depot needed a name for its house-label products that would support the master brand and provide a seal of confidence andquality.
IMPOSSIBLE FOODS
Impossible Foods came to Lexicon for a new corporate name to support their bold mission to make the food system more sustainable. Lexicon created a name as bold as their mission.OFF ROAD CAPITAL
A new kind of financial services company needed a brand name to convey the innovation of their platform. Lexicon created the corporate name Off Road Capital to support the investment platform.BEARINGPOINT
Pairing the reliability of bearing with the analytic power of point delivered a winning solution. The resulting compound is both reliable and trustworthy, clearly communicating the company’s expertise in the industry. Today, BearingPoint is a global consulting network with more than 10,000 people supporting clients in more than 75 countries. TIMEFRAME – A BRAND NAME DEVELOPED BY LEXICON BRANDING FOR Timeframe (River Lane Vineyard) Problem. Breaking into the competitive wine industry is almost impossible. When the owners of River Lane Vineyard approached Lexicon, they wanted a wine label that was completely distinctive yet offered a link to the natural process of growing strong grapes.LEXICON BRANDING
“The best business decision we made was hiring Lexicon Branding to help us with our brand mark. I worked directly with David, the legendary founder of Lexicon who is like the father of modern brand naming - he gave me two amazing pieces of advice - he said a great name is a ‘visual poem.’ LEXICON’S BRANDING INSIGHTS AND BRAND NAMES IN THE MEDIA Corteva Agriscience Winner of Manufacturing Leadership Award 2021. Mar 31, 2021. Mar 31, 2021. Feb 25, 2021. The Silicon Review "30 Fabulous Companies of the Year 2021" Selects Lexicon Branding. Feb 25, 2021. Feb 25, 2021. Jan 20, 2021. Congratulations HOW LEXICON APPLIES LINGUISTICS TO BRANDING AND NAMING Lexicon maintains one of the world’s leading databases on sound symbolism, which provides insight on the sound qualities evoked by every letter in the alphabet in multiple languages. We access 10,000+ morphemes (small, meaningful word units) for use in creative development. Proprietary tools precisely measure the effects of soundand spelling
THE VALUE OF CREATING A BRAND NAME The overall challenge of creating a new brand name is underestimated. In the survey Lexicon conducted, one CMO told us that, “naming used to be fun.”. Today, it is still one of the most creative and critical endeavors in branding, but it requires a fully integrated approach that involves strategy, a creative process , consumerinsights, an
TURO - FORMERLY RELAYRIDES IS A STARTUP NAME CREATED BY Turo (RelayRides) Problem. RelayRides started as a crowdsourced long-term alternative to Zipcar (think: the Airbnb of cars). The name confused customers, and the unwieldy compound did not travel well among non-English speakers. HDX – A BRAND NAME DEVELOPED BY LEXICON BRANDING FOR THE Other than creating the name, Lexicon is in no way affiliated with HDX. If you have questions about HDX products or need assistance, please contact Home Depot customer service at: 1-800-466-3337. Problem. Home Depot needed a name for its house-label products that would support the master brand and provide a seal of confidence andquality.
IMPOSSIBLE FOODS
Impossible Foods came to Lexicon for a new corporate name to support their bold mission to make the food system more sustainable. Lexicon created a name as bold as their mission.OFF ROAD CAPITAL
A new kind of financial services company needed a brand name to convey the innovation of their platform. Lexicon created the corporate name Off Road Capital to support the investment platform.BEARINGPOINT
Pairing the reliability of bearing with the analytic power of point delivered a winning solution. The resulting compound is both reliable and trustworthy, clearly communicating the company’s expertise in the industry. Today, BearingPoint is a global consulting network with more than 10,000 people supporting clients in more than 75 countries. TIMEFRAME – A BRAND NAME DEVELOPED BY LEXICON BRANDING FOR Timeframe (River Lane Vineyard) Problem. Breaking into the competitive wine industry is almost impossible. When the owners of River Lane Vineyard approached Lexicon, they wanted a wine label that was completely distinctive yet offered a link to the natural process of growing strong grapes. LEXICON BRANDING OFFERS CREATIVE SOLUTIONS, PROVEN We exist to create original and effective branding solutions. Since 1982, Lexicon has focused on creating brand names that help companies establish new products and services efficiently and effectively. To achieve this, we develop names that are original, distinctive andnoteworthy.
BRAND NAMING SERVICES Brand Name Development. Naming is generally perceived as a creative exercise. It is, but it is a mistake to stop there. There is more to it. Compare naming to architecture. Certainly, architecture is a creative endeavor, but it also requires in-depth knowledge of the physical laws that affect the strength, security, and comfort of abuilding.
HOW LEXICON APPLIES LINGUISTICS TO BRANDING AND NAMING Lexicon maintains one of the world’s leading databases on sound symbolism, which provides insight on the sound qualities evoked by every letter in the alphabet in multiple languages. We access 10,000+ morphemes (small, meaningful word units) for use in creative development. Proprietary tools precisely measure the effects of soundand spelling
TOP CONSUMER BRAND NAMING AGENCY “The best business decision we made was hiring Lexicon Branding to help us with our brand mark. I worked directly with David, the legendary founder of Lexicon who is like the father of modern brand naming - he gave me two amazing pieces of advice - he said a great name is a ‘visual poem.’ CORPORATE BRAND NAME DEVELOPMENT FROM BRANDING EXPERTS Corporate Branding. Lexicon’s experience in corporate brand name development spans the globe. These projects are in some ways our most challenging because of the long-term strategic value that an effective corporate name accrues over time. A company’s name is not its whole story, but it sets up the story, and nothing will be used more often BRAND NAME TRADEMARK SCREENING In the USA alone, more than 100,000 new trademark applications are filed every quarter. To meet this challenge, Lexicon has built a trademark screening team that includes both paralegals and a trademark attorney. Before we begin a project, we meet with corporate counsel to develop a detailed search strategy that covers both the trademark HDX – A BRAND NAME DEVELOPED BY LEXICON BRANDING FOR THE Other than creating the name, Lexicon is in no way affiliated with HDX. If you have questions about HDX products or need assistance, please contact Home Depot customer service at: 1-800-466-3337. Problem. Home Depot needed a name for its house-label products that would support the master brand and provide a seal of confidence andquality.
SONOS - A BRAND NAME DEVELOPED BY LEXICON, SAUSALITO-BASED With millions of trademarks around the world, it is nearly impossible to create a four- or five-letter word that’s available for trademark. But in our experience, it is almost always worth the effort. A seamless and compact palindrome. Sonos fully supports the concept of “an operating system for sound.”. Services. ZEVO – A BRAND NAME CREATED BY LEXICON BRANDING FOR P&G Zevo. (P&G) Problem. Procter and Gamble was launching a new brand that enabled consumers to eliminate disease carrying insects without spraying insecticides into the air or on their bodies. The smart trap product provided continuous protection and the name had to be in accordance with the brand equity of healthy, safe, and hygienicprotection
CORITY – A CORPORATE BRAND NAME CREATED BY LEXICON Cority is a surprisingly familiar, entirely invented word. Taking advantage of the many positive associations around the word “core”, we elevated the meanings with the suffix “-ity” (used to form adjectives, like acuity or ingenuity). The result is a fast and memorable corporate name with a structure and sounds that travelwell across
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WE CREATE CATEGORY-CHANGING BRAND NAMES. FROM FORTUNE 500 COMPANIES... ...TO SILICON VALLEY STARTUPS WE CREATE BRAND NAMES THAT WIN. prev / next Back to Lexicon Branding, Brand Name Development Experts 2019 Lexicon Branding, Inc. By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively. Privacy PolicyDetails
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