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CONTACTING US.
THE LATEST THINKING IN BRAND STRATEGY Find the latest thinking in brand strategy on the Liquid Agency blog. Contact us to see how we can help your business, or to get moreinformation!
PIVOT TO WHAT'S NEXT WITH LIQUID AGENCY Pivot to What's Next was specifically created in response to the business impact of the global pandemic. In a series of one-week modules, facilitated by Liquid, you and your team can solve business challenges, or discover new opportunities, in real-time. Choose one or any combination of our three modules that best fit your organization. Make the pivot today. PHILOSOPHY - LIQUID AGENCY Increased business value, and an organization that is being propelled forward. Welcome to the Experience Economy. Welcome to Liquid Agency. OUR APPROACH. Liquid Agency is purpose-built to quickly deliver experience solutions for your brand, your customers and youremployees.
THE FUTURE OF WORK: BLENDING DIGITAL AND PHYSICAL This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. BRAND ADVOCACY: THE HOLY GRAIL OF MARKETING This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. THE SKEPTIC'S GUIDE TO LOW-FIDELITY PROTOTYPING The word “prototype” comes from the Greek prototypos, a compound of protos (“first”) and typos (“mold,” “pattern,” “impression”). This initial, raw presentation of our ideas is precisely what we’ve come to know as low-fidelity prototyping. Unlike high-fidelity prototyping, STEAL THIS IDEA: BRAND NAMES THAT ZAG BlackBerry. This is a terrific example of a non-descriptive name that seems appropriate. Following Apple’s lead, the name BlackBerry creates a mental picture, which is reinforced by the “seed” design of the keyboard. This is a major “save” for a company with a clunky corporate name—Research in LIUID AGENCY A WHITEPAPER ON THE VALUE OF BUILDING A … 4 LIQUID GENCY Neanderthal Days Back at the dawn of the twentieth century, back before the internet, back when there was still a thing called privacy, a nearly impenetrable shell surrounded every OCTOBER | DISPATCH X Our latest edition of Dispatch X examines how the pandemic is forcing everybody and everything to adapt—brands, experiences, employers. Discover what changes are happening and are in store as uncertainty becomes the only certainty. BRAND STRATEGY & DESIGN The Terms of Participation constitute the sole and entire agreement between you and the Company regarding the Discussion and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Discussion. 12.CONTACTING US.
THE LATEST THINKING IN BRAND STRATEGY Find the latest thinking in brand strategy on the Liquid Agency blog. Contact us to see how we can help your business, or to get moreinformation!
PIVOT TO WHAT'S NEXT WITH LIQUID AGENCY Pivot to What's Next was specifically created in response to the business impact of the global pandemic. In a series of one-week modules, facilitated by Liquid, you and your team can solve business challenges, or discover new opportunities, in real-time. Choose one or any combination of our three modules that best fit your organization. Make the pivot today. PHILOSOPHY - LIQUID AGENCY Increased business value, and an organization that is being propelled forward. Welcome to the Experience Economy. Welcome to Liquid Agency. OUR APPROACH. Liquid Agency is purpose-built to quickly deliver experience solutions for your brand, your customers and youremployees.
THE FUTURE OF WORK: BLENDING DIGITAL AND PHYSICAL This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. BRAND ADVOCACY: THE HOLY GRAIL OF MARKETING This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. THE SKEPTIC'S GUIDE TO LOW-FIDELITY PROTOTYPING The word “prototype” comes from the Greek prototypos, a compound of protos (“first”) and typos (“mold,” “pattern,” “impression”). This initial, raw presentation of our ideas is precisely what we’ve come to know as low-fidelity prototyping. Unlike high-fidelity prototyping, STEAL THIS IDEA: BRAND NAMES THAT ZAG BlackBerry. This is a terrific example of a non-descriptive name that seems appropriate. Following Apple’s lead, the name BlackBerry creates a mental picture, which is reinforced by the “seed” design of the keyboard. This is a major “save” for a company with a clunky corporate name—Research in LIUID AGENCY A WHITEPAPER ON THE VALUE OF BUILDING A … 4 LIQUID GENCY Neanderthal Days Back at the dawn of the twentieth century, back before the internet, back when there was still a thing called privacy, a nearly impenetrable shell surrounded every OCTOBER | DISPATCH X Our latest edition of Dispatch X examines how the pandemic is forcing everybody and everything to adapt—brands, experiences, employers. Discover what changes are happening and are in store as uncertainty becomes the only certainty.BRAND CULTURE
Liquid Agency is a group of brand culture makers committed to an environment where people can work together to impact our clients, our agency, and our industry. THE LATEST THINKING IN BRAND STRATEGY Find the latest thinking in brand strategy on the Liquid Agency blog. Contact us to see how we can help your business, or to get moreinformation!
CUSTOMER EXPERIENCE
Customer Experience Cx Design your customer experience. Elevate your brand value. By creating a memorable customer experience, you’re helping your brand deliver on its promise.EMPLOYEE EXPERIENCE
Employee Experience Ex Design your employee experience to help them deliver for your brand. Workplace culture isn’t something that justhappens.
BRAND CULTURE MAKERS Swarming to breakthroughs. We use the swarming method to co-create solutions with our clients in real time. Through either online or face-to-face Swarm sprints, we unleash the power of simultaneous collaboration by bringing together a variety of agency and client minds through structured activities. This leads us to breakthrough places we might never get to if we followed a more traditional path.DENNIS HAHN
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. CUSTOMER JOURNEY MAPPING Entertainment Partners is the entertainment industry’s largest provider of payroll and back-office services. In a sector where business still happens over phone calls and Lakers’ tickets, EP committed itself to changing how the industry works and interacts by forging a new digital path forward—with Liquid Agency helping laythe foundation.
RULE #7: THINK WHOLE THOUGHTS Rule #7: Think whole thoughts. From Marty Neumeier’s weekly blog series “The Rules of Genius”—an innovator’s guide tocreativity.
LIQUID AGENCY SHARES WHAT PRIDE MEANS TO THEM. Around the world, the LGBTQ+ community hosts celebrations—ranging from parades and parties to protests—during the month of June. While each are unique in their own way, they all tie back to the Stonewall Riots in New York City. DISCOVER HOW CULTURE IMPACTS BRANDS This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. BRAND STRATEGY & DESIGN Today, business success is driven by beliefs. Beliefs dictate how brands connect with people and why people connect with brands. When the experiences for your customers and employees connect with your organization’s true meaning and purpose, the result is a brandpeople believe in
THE LATEST THINKING IN BRAND STRATEGY Find the latest thinking in brand strategy on the Liquid Agency blog. Contact us to see how we can help your business, or to get moreinformation!
HISTORY - LIQUID AGENCY When you’re just starting out, every agency needs one big client that trusts them. We built Liquid Agency on Intel, with award-winning work for CES, Comdex, Mobile World Congress, global retail and even the design of exhibits in the Intel Museum.EMPLOYEE EXPERIENCE
Employee Experience Ex Design your employee experience to help them deliver for your brand. Workplace culture isn’t something that justhappens.
CUSTOMER EXPERIENCE
Customer Experience Cx Design your customer experience. Elevate your brand value. By creating a memorable customer experience, you’re helping your brand deliver on its promise. PIVOT TO WHAT'S NEXT WITH LIQUID AGENCY Pivot to What's Next was specifically created in response to the business impact of the global pandemic. In a series of one-week modules, facilitated by Liquid, you and your team can solve business challenges, or discover new opportunities, in real-time. Choose one or any combination of our three modules that best fit your organization. Make the pivot today. THE FUTURE OF WORK: BLENDING DIGITAL AND PHYSICAL This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. HP BRAND IDENTITY EVOLUTION. A corporate identity crisis ensues. That’s when HP’s PC division contacted Liquid Agency—to develop an optimized version of the logo that could be adopted across all business units worldwide and more consumer friendly. Understanding that HP was one of Silicon Valley’s earliest and most prominent brands, the bar was set high from start. SCALING A CULTURE DURING RAPID GLOBAL GROWTH For more than 35 years, Silicon Valley Bank, or SVB for short, has helped innovative companies and their investors with financial services through its offices around the world. Its success has resulted in rapid growth and a surge of new employees who don’t all know the SVB way. THE SITUATION. SVB was concerned that strong growththreatened
STEAL THIS IDEA: BRAND NAMES THAT ZAG BlackBerry. This is a terrific example of a non-descriptive name that seems appropriate. Following Apple’s lead, the name BlackBerry creates a mental picture, which is reinforced by the “seed” design of the keyboard. This is a major “save” for a company with a clunky corporate name—Research in BRAND STRATEGY & DESIGN Today, business success is driven by beliefs. Beliefs dictate how brands connect with people and why people connect with brands. When the experiences for your customers and employees connect with your organization’s true meaning and purpose, the result is a brandpeople believe in
THE LATEST THINKING IN BRAND STRATEGY Find the latest thinking in brand strategy on the Liquid Agency blog. Contact us to see how we can help your business, or to get moreinformation!
HISTORY - LIQUID AGENCY When you’re just starting out, every agency needs one big client that trusts them. We built Liquid Agency on Intel, with award-winning work for CES, Comdex, Mobile World Congress, global retail and even the design of exhibits in the Intel Museum.EMPLOYEE EXPERIENCE
Employee Experience Ex Design your employee experience to help them deliver for your brand. Workplace culture isn’t something that justhappens.
CUSTOMER EXPERIENCE
Customer Experience Cx Design your customer experience. Elevate your brand value. By creating a memorable customer experience, you’re helping your brand deliver on its promise. PIVOT TO WHAT'S NEXT WITH LIQUID AGENCY Pivot to What's Next was specifically created in response to the business impact of the global pandemic. In a series of one-week modules, facilitated by Liquid, you and your team can solve business challenges, or discover new opportunities, in real-time. Choose one or any combination of our three modules that best fit your organization. Make the pivot today. THE FUTURE OF WORK: BLENDING DIGITAL AND PHYSICAL This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. HP BRAND IDENTITY EVOLUTION. A corporate identity crisis ensues. That’s when HP’s PC division contacted Liquid Agency—to develop an optimized version of the logo that could be adopted across all business units worldwide and more consumer friendly. Understanding that HP was one of Silicon Valley’s earliest and most prominent brands, the bar was set high from start. SCALING A CULTURE DURING RAPID GLOBAL GROWTH For more than 35 years, Silicon Valley Bank, or SVB for short, has helped innovative companies and their investors with financial services through its offices around the world. Its success has resulted in rapid growth and a surge of new employees who don’t all know the SVB way. THE SITUATION. SVB was concerned that strong growththreatened
STEAL THIS IDEA: BRAND NAMES THAT ZAG BlackBerry. This is a terrific example of a non-descriptive name that seems appropriate. Following Apple’s lead, the name BlackBerry creates a mental picture, which is reinforced by the “seed” design of the keyboard. This is a major “save” for a company with a clunky corporate name—Research in THE LATEST THINKING IN BRAND STRATEGY Find the latest thinking in brand strategy on the Liquid Agency blog. Contact us to see how we can help your business, or to get moreinformation!
BRAND CULTURE
Liquid Agency is a group of brand culture makers committed to an environment where people can work together to impact our clients, our agency, and our industry. HISTORY - LIQUID AGENCY When you’re just starting out, every agency needs one big client that trusts them. We built Liquid Agency on Intel, with award-winning work for CES, Comdex, Mobile World Congress, global retail and even the design of exhibits in the Intel Museum.EMPLOYEE EXPERIENCE
Employee Experience Ex Design your employee experience to help them deliver for your brand. Workplace culture isn’t something that justhappens.
CUSTOMER EXPERIENCE
Customer Experience Cx Design your customer experience. Elevate your brand value. By creating a memorable customer experience, you’re helping your brand deliver on its promise. BRAND CULTURE MAKERS Swarming to breakthroughs. We use the swarming method to co-create solutions with our clients in real time. Through either online or face-to-face Swarm sprints, we unleash the power of simultaneous collaboration by bringing together a variety of agency and client minds through structured activities. This leads us to breakthrough places we might never get to if we followed a more traditional path. RULE #7: THINK WHOLE THOUGHTS Rule #7: Think whole thoughts. From Marty Neumeier’s weekly blog series “The Rules of Genius”—an innovator’s guide tocreativity.
BRAND ADVOCACY: THE HOLY GRAIL OF MARKETING This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. WHEN IS THE RIGHT TIME TO REBRAND? When you’re asking big questions about your business, you should probably be asking big questions about your brand identity, too. The Vocera rebrand is a case in point. MAKING ROOM TO RECHARGE. Research shows that getting short breaks throughout the day boosts health and job performance. But in fast-paced, collaborative work environments, there’s often nowhere to hide, which can make it challenging to take time out to recharge. BRAND STRATEGY & DESIGN The Terms of Participation constitute the sole and entire agreement between you and the Company regarding the Discussion and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Discussion. 12.CONTACTING US.
THE LATEST THINKING IN BRAND STRATEGY Find the latest thinking in brand strategy on the Liquid Agency blog. Contact us to see how we can help your business, or to get moreinformation!
HISTORY - LIQUID AGENCY When you’re just starting out, every agency needs one big client that trusts them. We built Liquid Agency on Intel, with award-winning work for CES, Comdex, Mobile World Congress, global retail and even the design of exhibits in the Intel Museum.EMPLOYEE EXPERIENCE
Employee Experience Ex Design your employee experience to help them deliver for your brand. Workplace culture isn’t something that justhappens.
CUSTOMER EXPERIENCE
Customer Experience Cx Design your customer experience. Elevate your brand value. By creating a memorable customer experience, you’re helping your brand deliver on its promise. BRAND CULTURE MAKERS Swarming to breakthroughs. We use the swarming method to co-create solutions with our clients in real time. Through either online or face-to-face Swarm sprints, we unleash the power of simultaneous collaboration by bringing together a variety of agency and client minds through structured activities. This leads us to breakthrough places we might never get to if we followed a more traditional path. PIVOT TO WHAT'S NEXT WITH LIQUID AGENCY Pivot to What's Next was specifically created in response to the business impact of the global pandemic. In a series of one-week modules, facilitated by Liquid, you and your team can solve business challenges, or discover new opportunities, in real-time. Choose one or any combination of our three modules that best fit your organization. Make the pivot today.DENNIS HAHN
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. THE FUTURE OF WORK: BLENDING DIGITAL AND PHYSICAL This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. SCALING A CULTURE DURING RAPID GLOBAL GROWTH For more than 35 years, Silicon Valley Bank, or SVB for short, has helped innovative companies and their investors with financial services through its offices around the world. Its success has resulted in rapid growth and a surge of new employees who don’t all know the SVB way. THE SITUATION. SVB was concerned that strong growththreatened
BRAND STRATEGY & DESIGN The Terms of Participation constitute the sole and entire agreement between you and the Company regarding the Discussion and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Discussion. 12.CONTACTING US.
THE LATEST THINKING IN BRAND STRATEGY Find the latest thinking in brand strategy on the Liquid Agency blog. Contact us to see how we can help your business, or to get moreinformation!
HISTORY - LIQUID AGENCY When you’re just starting out, every agency needs one big client that trusts them. We built Liquid Agency on Intel, with award-winning work for CES, Comdex, Mobile World Congress, global retail and even the design of exhibits in the Intel Museum.EMPLOYEE EXPERIENCE
Employee Experience Ex Design your employee experience to help them deliver for your brand. Workplace culture isn’t something that justhappens.
CUSTOMER EXPERIENCE
Customer Experience Cx Design your customer experience. Elevate your brand value. By creating a memorable customer experience, you’re helping your brand deliver on its promise. BRAND CULTURE MAKERS Swarming to breakthroughs. We use the swarming method to co-create solutions with our clients in real time. Through either online or face-to-face Swarm sprints, we unleash the power of simultaneous collaboration by bringing together a variety of agency and client minds through structured activities. This leads us to breakthrough places we might never get to if we followed a more traditional path. PIVOT TO WHAT'S NEXT WITH LIQUID AGENCY Pivot to What's Next was specifically created in response to the business impact of the global pandemic. In a series of one-week modules, facilitated by Liquid, you and your team can solve business challenges, or discover new opportunities, in real-time. Choose one or any combination of our three modules that best fit your organization. Make the pivot today.DENNIS HAHN
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. THE FUTURE OF WORK: BLENDING DIGITAL AND PHYSICAL This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. SCALING A CULTURE DURING RAPID GLOBAL GROWTH For more than 35 years, Silicon Valley Bank, or SVB for short, has helped innovative companies and their investors with financial services through its offices around the world. Its success has resulted in rapid growth and a surge of new employees who don’t all know the SVB way. THE SITUATION. SVB was concerned that strong growththreatened
BRAND CULTURE
Liquid Agency is a group of brand culture makers committed to an environment where people can work together to impact our clients, our agency, and our industry. THE LATEST THINKING IN BRAND STRATEGY Find the latest thinking in brand strategy on the Liquid Agency blog. Contact us to see how we can help your business, or to get moreinformation!
HISTORY - LIQUID AGENCY When you’re just starting out, every agency needs one big client that trusts them. We built Liquid Agency on Intel, with award-winning work for CES, Comdex, Mobile World Congress, global retail and even the design of exhibits in the Intel Museum.EMPLOYEE EXPERIENCE
Employee Experience Ex Design your employee experience to help them deliver for your brand. Workplace culture isn’t something that justhappens.
CUSTOMER EXPERIENCE
Customer Experience Cx Design your customer experience. Elevate your brand value. By creating a memorable customer experience, you’re helping your brand deliver on its promise. BRAND CULTURE MAKERS Swarming to breakthroughs. We use the swarming method to co-create solutions with our clients in real time. Through either online or face-to-face Swarm sprints, we unleash the power of simultaneous collaboration by bringing together a variety of agency and client minds through structured activities. This leads us to breakthrough places we might never get to if we followed a more traditional path.DENNIS HAHN
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. RULE #7: THINK WHOLE THOUGHTS Rule #7: Think whole thoughts. From Marty Neumeier’s weekly blog series “The Rules of Genius”—an innovator’s guide tocreativity.
CREATING MEANINGFUL CUSTOMER EXPERIENCE CONNECTIONS In the new normal, brands will more proactively embrace customer experience if they want to earn customer trust and build reputation. Customer experiences will have to prioritize safety and protection—physical, psychological and financial—to build stronger relationships with customers. MAKING ROOM TO RECHARGE. Research shows that getting short breaks throughout the day boosts health and job performance. But in fast-paced, collaborative work environments, there’s often nowhere to hide, which can make it challenging to take time out to recharge.LIQUID AGENCY
The Terms of Participation constitute the sole and entire agreement between you and the Company regarding the Discussion and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Discussion. 12.CONTACTING US.
THE LATEST THINKING IN BRAND STRATEGY Find the latest thinking in brand strategy on the Liquid Agency blog. Contact us to see how we can help your business, or to get moreinformation!
SOLUTIONS - LIQUID AGENCY Liquid Agency is the place where brands come to get created, refined or retooled. Whatever your brand needs, we’ll build strategies that will move it forward. We do so by helping you define your organization’s real meaning. Then we leverage that to help you better drive every part of PIVOT TO WHAT'S NEXT WITH LIQUID AGENCY Pivot to What's Next was specifically created in response to the business impact of the global pandemic. In a series of one-week modules, facilitated by Liquid, you and your team can solve business challenges, or discover new opportunities, in real-time. Choose one or any combination of our three modules that best fit your organization. Make the pivot today. BRAND ADVOCACY: THE HOLY GRAIL OF MARKETING Brand Advocacy: The holy grail of marketing. Every brand wants to encourage their constituents to actively engage in Brand Advocacy – and in today’s highly connected world, this is even more important than ever. That’s why our friend, Rob Fuggetta, founded Zuberance – a social marketing company that helps brands create authentic THE SKEPTIC'S GUIDE TO LOW-FIDELITY PROTOTYPING The word “prototype” comes from the Greek prototypos, a compound of protos (“first”) and typos (“mold,” “pattern,” “impression”). This initial, raw presentation of our ideas is precisely what we’ve come to know as low-fidelity prototyping. Unlike high-fidelity prototyping, SCALING A CULTURE DURING RAPID GLOBAL GROWTH For more than 35 years, Silicon Valley Bank, or SVB for short, has helped innovative companies and their investors with financial services through its offices around the world. Its success has resulted in rapid growth and a surge of new employees who don’t all know the SVB way. THE SITUATION. SVB was concerned that strong growththreatened
STEAL THIS IDEA: BRAND NAMES THAT ZAG BlackBerry. This is a terrific example of a non-descriptive name that seems appropriate. Following Apple’s lead, the name BlackBerry creates a mental picture, which is reinforced by the “seed” design of the keyboard. This is a major “save” for a company with a clunky corporate name—Research in LIUID AGENCY A WHITEPAPER ON THE VALUE OF BUILDING A … 4 LIQUID GENCY Neanderthal Days Back at the dawn of the twentieth century, back before the internet, back when there was still a thing called privacy, a nearly impenetrable shell surrounded every OCTOBER | DISPATCH X Our latest edition of Dispatch X examines how the pandemic is forcing everybody and everything to adapt—brands, experiences, employers. Discover what changes are happening and are in store as uncertainty becomes the only certainty.LIQUID AGENCY
The Terms of Participation constitute the sole and entire agreement between you and the Company regarding the Discussion and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Discussion. 12.CONTACTING US.
THE LATEST THINKING IN BRAND STRATEGY Find the latest thinking in brand strategy on the Liquid Agency blog. Contact us to see how we can help your business, or to get moreinformation!
SOLUTIONS - LIQUID AGENCY Liquid Agency is the place where brands come to get created, refined or retooled. Whatever your brand needs, we’ll build strategies that will move it forward. We do so by helping you define your organization’s real meaning. Then we leverage that to help you better drive every part of PIVOT TO WHAT'S NEXT WITH LIQUID AGENCY Pivot to What's Next was specifically created in response to the business impact of the global pandemic. In a series of one-week modules, facilitated by Liquid, you and your team can solve business challenges, or discover new opportunities, in real-time. Choose one or any combination of our three modules that best fit your organization. Make the pivot today. BRAND ADVOCACY: THE HOLY GRAIL OF MARKETING Brand Advocacy: The holy grail of marketing. Every brand wants to encourage their constituents to actively engage in Brand Advocacy – and in today’s highly connected world, this is even more important than ever. That’s why our friend, Rob Fuggetta, founded Zuberance – a social marketing company that helps brands create authentic THE SKEPTIC'S GUIDE TO LOW-FIDELITY PROTOTYPING The word “prototype” comes from the Greek prototypos, a compound of protos (“first”) and typos (“mold,” “pattern,” “impression”). This initial, raw presentation of our ideas is precisely what we’ve come to know as low-fidelity prototyping. Unlike high-fidelity prototyping, SCALING A CULTURE DURING RAPID GLOBAL GROWTH For more than 35 years, Silicon Valley Bank, or SVB for short, has helped innovative companies and their investors with financial services through its offices around the world. Its success has resulted in rapid growth and a surge of new employees who don’t all know the SVB way. THE SITUATION. SVB was concerned that strong growththreatened
STEAL THIS IDEA: BRAND NAMES THAT ZAG BlackBerry. This is a terrific example of a non-descriptive name that seems appropriate. Following Apple’s lead, the name BlackBerry creates a mental picture, which is reinforced by the “seed” design of the keyboard. This is a major “save” for a company with a clunky corporate name—Research in LIUID AGENCY A WHITEPAPER ON THE VALUE OF BUILDING A … 4 LIQUID GENCY Neanderthal Days Back at the dawn of the twentieth century, back before the internet, back when there was still a thing called privacy, a nearly impenetrable shell surrounded every OCTOBER | DISPATCH X Our latest edition of Dispatch X examines how the pandemic is forcing everybody and everything to adapt—brands, experiences, employers. Discover what changes are happening and are in store as uncertainty becomes the only certainty.BRAND CULTURE
Liquid Agency is a group of brand culture makers committed to an environment where people can work together to impact our clients, our agency, and our industry. THE LATEST THINKING IN BRAND STRATEGY Find the latest thinking in brand strategy on the Liquid Agency blog. Contact us to see how we can help your business, or to get moreinformation!
HISTORY - LIQUID AGENCY When you’re just starting out, every agency needs one big client that trusts them. We built Liquid Agency on Intel, with award-winning work for CES, Comdex, Mobile World Congress, global retail and even the design of exhibits in the Intel Museum.CUSTOMER EXPERIENCE
Customer Experience Cx Design your customer experience. Elevate your brand value. By creating a memorable customer experience, you’re helping your brand deliver on its promise.EMPLOYEE EXPERIENCE
Employee Experience Ex Design your employee experience to help them deliver for your brand. Workplace culture isn’t something that justhappens.
BRAND CULTURE MAKERS Swarming to breakthroughs. We use the swarming method to co-create solutions with our clients in real time. Through either online or face-to-face Swarm sprints, we unleash the power of simultaneous collaboration by bringing together a variety of agency and client minds through structured activities. This leads us to breakthrough places we might never get to if we followed a more traditional path. LIQUID AGENCY: A LEADING BRAND EXPERIENCE AGENCY This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. FINDING THE EPICENTER OF BRAND CULTURE Liquid’s chief strategy officer, Dennis Hahn, shares Liquid’s point of view on Brand Culture and how to activate them in the creation of meaningful brand experiences for a LIQUID AGENCY CEO EMBRACES CHANGE IN THE CULTURAL Scott Gardner, CEO and founder of Liquid Agency, has worked in downtown San Jose for 24 years and says “It’s going to be interesting to see what it’s going to be like in 10 years.” STEAL THIS IDEA: THE NO-PROCESS PROCESS Designers have been touting process for decades. Why? Because clients need reassurance that their investment is safe. By turning creativity into a rational business process, designers have persuaded companies to trust them with mission-critical projects and substantial budgets.LIQUID AGENCY
The Terms of Participation constitute the sole and entire agreement between you and the Company regarding the Discussion and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Discussion. 12.CONTACTING US.
SOLUTIONS - LIQUID AGENCY Liquid Agency is the place where brands come to get created, refined or retooled. Whatever your brand needs, we’ll build strategies that will move it forward. We do so by helping you define your organization’s real meaning. Then we leverage that to help you better drive every part of PIVOT TO WHAT'S NEXT WITH LIQUID AGENCY Pivot to What's Next was specifically created in response to the business impact of the global pandemic. In a series of one-week modules, facilitated by Liquid, you and your team can solve business challenges, or discover new opportunities, in real-time. Choose one or any combination of our three modules that best fit your organization. Make the pivot today. WHEN LIFE GAVE COUPA SOFTWARE LEMONS... Business spends are a big part of what CEOs and CFOs agonize over every quarter. Keeping track of purchases, invoicing and expenses can get complicated and can quickly snowball out of control. Coupa is a cloud-based platform that helps simplify the process, allowing companies to see, understand and control their spending with profoundease.
BRAND ADVOCACY: THE HOLY GRAIL OF MARKETING Brand Advocacy: The holy grail of marketing. Every brand wants to encourage their constituents to actively engage in Brand Advocacy – and in today’s highly connected world, this is even more important than ever. That’s why our friend, Rob Fuggetta, founded Zuberance – a social marketing company that helps brands create authentic HP BRAND IDENTITY EVOLUTION. A corporate identity crisis ensues. That’s when HP’s PC division contacted Liquid Agency—to develop an optimized version of the logo that could be adopted across all business units worldwide and more consumer friendly. Understanding that HP was one of Silicon Valley’s earliest and most prominent brands, the bar was set high from start. SCALING A CULTURE DURING RAPID GLOBAL GROWTH For more than 35 years, Silicon Valley Bank, or SVB for short, has helped innovative companies and their investors with financial services through its offices around the world. Its success has resulted in rapid growth and a surge of new employees who don’t all know the SVB way. THE SITUATION. SVB was concerned that strong growththreatened
STEAL THIS IDEA: B2B BRANDING Skeptics abound when it comes to the usefulness of brand in B2B and service industries. To help make the case we’ve put together a tool to explain the critical differences between companies when it comes to branding—from the most visible (B2Cs selling products) to the most elusive (B2Bs selling services). CHRISTOPHER ROWLISON (CR) He joins Liquid Agency after 16 years with Wire Stone, where he was instrumental in building the agency, which was bought by Accenture in 2017. CR has led engagements with global brands such as Hewlett-Packard Enterprise, HP Inc., Micron, Qiagen, Intel, Mercedes-Benz, Jeep and Cartier, to name a few. LIUID AGENCY A WHITEPAPER ON THE VALUE OF BUILDING A … 4 LIQUID GENCY Neanderthal Days Back at the dawn of the twentieth century, back before the internet, back when there was still a thing called privacy, a nearly impenetrable shell surrounded everyLIQUID AGENCY
The Terms of Participation constitute the sole and entire agreement between you and the Company regarding the Discussion and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Discussion. 12.CONTACTING US.
SOLUTIONS - LIQUID AGENCY Liquid Agency is the place where brands come to get created, refined or retooled. Whatever your brand needs, we’ll build strategies that will move it forward. We do so by helping you define your organization’s real meaning. Then we leverage that to help you better drive every part of PIVOT TO WHAT'S NEXT WITH LIQUID AGENCY Pivot to What's Next was specifically created in response to the business impact of the global pandemic. In a series of one-week modules, facilitated by Liquid, you and your team can solve business challenges, or discover new opportunities, in real-time. Choose one or any combination of our three modules that best fit your organization. Make the pivot today. WHEN LIFE GAVE COUPA SOFTWARE LEMONS... Business spends are a big part of what CEOs and CFOs agonize over every quarter. Keeping track of purchases, invoicing and expenses can get complicated and can quickly snowball out of control. Coupa is a cloud-based platform that helps simplify the process, allowing companies to see, understand and control their spending with profoundease.
BRAND ADVOCACY: THE HOLY GRAIL OF MARKETING Brand Advocacy: The holy grail of marketing. Every brand wants to encourage their constituents to actively engage in Brand Advocacy – and in today’s highly connected world, this is even more important than ever. That’s why our friend, Rob Fuggetta, founded Zuberance – a social marketing company that helps brands create authentic HP BRAND IDENTITY EVOLUTION. A corporate identity crisis ensues. That’s when HP’s PC division contacted Liquid Agency—to develop an optimized version of the logo that could be adopted across all business units worldwide and more consumer friendly. Understanding that HP was one of Silicon Valley’s earliest and most prominent brands, the bar was set high from start. SCALING A CULTURE DURING RAPID GLOBAL GROWTH For more than 35 years, Silicon Valley Bank, or SVB for short, has helped innovative companies and their investors with financial services through its offices around the world. Its success has resulted in rapid growth and a surge of new employees who don’t all know the SVB way. THE SITUATION. SVB was concerned that strong growththreatened
STEAL THIS IDEA: B2B BRANDING Skeptics abound when it comes to the usefulness of brand in B2B and service industries. To help make the case we’ve put together a tool to explain the critical differences between companies when it comes to branding—from the most visible (B2Cs selling products) to the most elusive (B2Bs selling services). CHRISTOPHER ROWLISON (CR) He joins Liquid Agency after 16 years with Wire Stone, where he was instrumental in building the agency, which was bought by Accenture in 2017. CR has led engagements with global brands such as Hewlett-Packard Enterprise, HP Inc., Micron, Qiagen, Intel, Mercedes-Benz, Jeep and Cartier, to name a few. LIUID AGENCY A WHITEPAPER ON THE VALUE OF BUILDING A … 4 LIQUID GENCY Neanderthal Days Back at the dawn of the twentieth century, back before the internet, back when there was still a thing called privacy, a nearly impenetrable shell surrounded every THE LATEST THINKING IN BRAND STRATEGY Find the latest thinking in brand strategy on the Liquid Agency blog. Contact us to see how we can help your business, or to get moreinformation!
SOLUTIONS - LIQUID AGENCY Liquid Agency is the place where brands come to get created, refined or retooled. Whatever your brand needs, we’ll build strategies that will move it forward. We do so by helping you define your organization’s real meaning. Then we leverage that to help you better drive every part of LIQUID AGENCY: A LEADING BRAND EXPERIENCE AGENCY This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. FINDING THE EPICENTER OF BRAND CULTURE Liquid’s chief strategy officer, Dennis Hahn, shares Liquid’s point of view on Brand Culture and how to activate them in the creation of meaningful brand experiences for a BRANDS ARE CHANGING, SO IS THE CONVERSATION Our revamped LinkedIn group. Over a decade ago, we started the Liquid Brand Exchange group on LinkedIn. Our aim then was to provide a forum to share news and information about brands and brand-building programs, and to foster dialogue about how LIQUID AGENCY CEO EMBRACES CHANGE IN THE CULTURAL Scott Gardner, CEO and founder of Liquid Agency, has worked in downtown San Jose for 24 years and says “It’s going to be interesting to see what it’s going to be like in 10 years.” THE KEY TO BALANCING LIFE AND WORK WHEN THE TWO MERGE The key to balancing life and work when the two merge? Just be present. When we first started talking about “work/life balance,” we lived in a much more binary world. LOOKING FOR MEANING: DENNIS HAHN ON BRAND EXPERIENCE This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. RULE #11: USE BEAUTY AS A YARDSTICK The world’s greatest scientists, philosophers, and artists agree: If an idea isn’t beautiful, it’s probably not innovative. They’re putting a special spin on the word beautiful by defining beauty as a quality of wholeness, or harmony, that generates pleasure, meaning, and satisfaction. A beautiful idea is often a great idea. BIG VC SPENDING DETOURS AWAY FROM SAND HILL ROAD May sound strange during a recession, but expansion is in. Expansion-stage companies—those nabbing a series B round or later—scored more than half of the $15 billion that venture capitalists doled out during the past six months, according to a study this month by VentureWire.LIQUID AGENCY
The Terms of Participation constitute the sole and entire agreement between you and the Company regarding the Discussion and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Discussion. 12.CONTACTING US.
SOLUTIONS - LIQUID AGENCYLIQUID MARKETINGCASK LIQUID MARKETINGLIQUID AGENCYLIQUID CREATIVELIQUID DIGITALLIQUID INC Liquid Agency is the place where brands come to get created, refined or retooled. Whatever your brand needs, we’ll build strategies that will move it forward. We do so by helping you define your organization’s real meaning. Then we leverage that to help you better drive every part of PIVOT TO WHAT'S NEXT WITH LIQUID AGENCYLIQUID AGENCY NURSINGLIQUID AGENCY PORTLANDLIQUID MARKETING Pivot to What's Next was specifically created in response to the business impact of the global pandemic. In a series of one-week modules, facilitated by Liquid, you and your team can solve business challenges, or discover new opportunities, in real-time. Choose one or any combination of our three modules that best fit your organization. Make the pivot today. WHEN LIFE GAVE COUPA SOFTWARE LEMONS... Business spends are a big part of what CEOs and CFOs agonize over every quarter. Keeping track of purchases, invoicing and expenses can get complicated and can quickly snowball out of control. Coupa is a cloud-based platform that helps simplify the process, allowing companies to see, understand and control their spending with profoundease.
BRAND ADVOCACY: THE HOLY GRAIL OF MARKETING Brand Advocacy: The holy grail of marketing. Every brand wants to encourage their constituents to actively engage in Brand Advocacy – and in today’s highly connected world, this is even more important than ever. That’s why our friend, Rob Fuggetta, founded Zuberance – a social marketing company that helps brands create authentic HP BRAND IDENTITY EVOLUTION. A corporate identity crisis ensues. That’s when HP’s PC division contacted Liquid Agency—to develop an optimized version of the logo that could be adopted across all business units worldwide and more consumer friendly. Understanding that HP was one of Silicon Valley’s earliest and most prominent brands, the bar was set high from start. SCALING A CULTURE DURING RAPID GLOBAL GROWTH For more than 35 years, Silicon Valley Bank, or SVB for short, has helped innovative companies and their investors with financial services through its offices around the world. Its success has resulted in rapid growth and a surge of new employees who don’t all know the SVB way. THE SITUATION. SVB was concerned that strong growththreatened
STEAL THIS IDEA: B2B BRANDING Skeptics abound when it comes to the usefulness of brand in B2B and service industries. To help make the case we’ve put together a tool to explain the critical differences between companies when it comes to branding—from the most visible (B2Cs selling products) to the most elusive (B2Bs selling services). CHRISTOPHER ROWLISON (CR) He joins Liquid Agency after 16 years with Wire Stone, where he was instrumental in building the agency, which was bought by Accenture in 2017. CR has led engagements with global brands such as Hewlett-Packard Enterprise, HP Inc., Micron, Qiagen, Intel, Mercedes-Benz, Jeep and Cartier, to name a few. LIUID AGENCY A WHITEPAPER ON THE VALUE OF BUILDING A … 4 LIQUID GENCY Neanderthal Days Back at the dawn of the twentieth century, back before the internet, back when there was still a thing called privacy, a nearly impenetrable shell surrounded everyLIQUID AGENCY
The Terms of Participation constitute the sole and entire agreement between you and the Company regarding the Discussion and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Discussion. 12.CONTACTING US.
SOLUTIONS - LIQUID AGENCYLIQUID MARKETINGCASK LIQUID MARKETINGLIQUID AGENCYLIQUID CREATIVELIQUID DIGITALLIQUID INC Liquid Agency is the place where brands come to get created, refined or retooled. Whatever your brand needs, we’ll build strategies that will move it forward. We do so by helping you define your organization’s real meaning. Then we leverage that to help you better drive every part of PIVOT TO WHAT'S NEXT WITH LIQUID AGENCYLIQUID AGENCY NURSINGLIQUID AGENCY PORTLANDLIQUID MARKETING Pivot to What's Next was specifically created in response to the business impact of the global pandemic. In a series of one-week modules, facilitated by Liquid, you and your team can solve business challenges, or discover new opportunities, in real-time. Choose one or any combination of our three modules that best fit your organization. Make the pivot today. WHEN LIFE GAVE COUPA SOFTWARE LEMONS... Business spends are a big part of what CEOs and CFOs agonize over every quarter. Keeping track of purchases, invoicing and expenses can get complicated and can quickly snowball out of control. Coupa is a cloud-based platform that helps simplify the process, allowing companies to see, understand and control their spending with profoundease.
BRAND ADVOCACY: THE HOLY GRAIL OF MARKETING Brand Advocacy: The holy grail of marketing. Every brand wants to encourage their constituents to actively engage in Brand Advocacy – and in today’s highly connected world, this is even more important than ever. That’s why our friend, Rob Fuggetta, founded Zuberance – a social marketing company that helps brands create authentic HP BRAND IDENTITY EVOLUTION. A corporate identity crisis ensues. That’s when HP’s PC division contacted Liquid Agency—to develop an optimized version of the logo that could be adopted across all business units worldwide and more consumer friendly. Understanding that HP was one of Silicon Valley’s earliest and most prominent brands, the bar was set high from start. SCALING A CULTURE DURING RAPID GLOBAL GROWTH For more than 35 years, Silicon Valley Bank, or SVB for short, has helped innovative companies and their investors with financial services through its offices around the world. Its success has resulted in rapid growth and a surge of new employees who don’t all know the SVB way. THE SITUATION. SVB was concerned that strong growththreatened
STEAL THIS IDEA: B2B BRANDING Skeptics abound when it comes to the usefulness of brand in B2B and service industries. To help make the case we’ve put together a tool to explain the critical differences between companies when it comes to branding—from the most visible (B2Cs selling products) to the most elusive (B2Bs selling services). CHRISTOPHER ROWLISON (CR) He joins Liquid Agency after 16 years with Wire Stone, where he was instrumental in building the agency, which was bought by Accenture in 2017. CR has led engagements with global brands such as Hewlett-Packard Enterprise, HP Inc., Micron, Qiagen, Intel, Mercedes-Benz, Jeep and Cartier, to name a few. LIUID AGENCY A WHITEPAPER ON THE VALUE OF BUILDING A … 4 LIQUID GENCY Neanderthal Days Back at the dawn of the twentieth century, back before the internet, back when there was still a thing called privacy, a nearly impenetrable shell surrounded every THE LATEST THINKING IN BRAND STRATEGY Find the latest thinking in brand strategy on the Liquid Agency blog. Contact us to see how we can help your business, or to get moreinformation!
SOLUTIONS - LIQUID AGENCY Liquid Agency is the place where brands come to get created, refined or retooled. Whatever your brand needs, we’ll build strategies that will move it forward. We do so by helping you define your organization’s real meaning. Then we leverage that to help you better drive every part of LIQUID AGENCY: A LEADING BRAND EXPERIENCE AGENCY This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. FINDING THE EPICENTER OF BRAND CULTURE Liquid’s chief strategy officer, Dennis Hahn, shares Liquid’s point of view on Brand Culture and how to activate them in the creation of meaningful brand experiences for a BRANDS ARE CHANGING, SO IS THE CONVERSATION Our revamped LinkedIn group. Over a decade ago, we started the Liquid Brand Exchange group on LinkedIn. Our aim then was to provide a forum to share news and information about brands and brand-building programs, and to foster dialogue about how LIQUID AGENCY CEO EMBRACES CHANGE IN THE CULTURAL Scott Gardner, CEO and founder of Liquid Agency, has worked in downtown San Jose for 24 years and says “It’s going to be interesting to see what it’s going to be like in 10 years.” THE KEY TO BALANCING LIFE AND WORK WHEN THE TWO MERGE The key to balancing life and work when the two merge? Just be present. When we first started talking about “work/life balance,” we lived in a much more binary world. LOOKING FOR MEANING: DENNIS HAHN ON BRAND EXPERIENCE This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. RULE #11: USE BEAUTY AS A YARDSTICK The world’s greatest scientists, philosophers, and artists agree: If an idea isn’t beautiful, it’s probably not innovative. They’re putting a special spin on the word beautiful by defining beauty as a quality of wholeness, or harmony, that generates pleasure, meaning, and satisfaction. A beautiful idea is often a great idea. BIG VC SPENDING DETOURS AWAY FROM SAND HILL ROAD May sound strange during a recession, but expansion is in. Expansion-stage companies—those nabbing a series B round or later—scored more than half of the $15 billion that venture capitalists doled out during the past six months, according to a study this month by VentureWire.Toggle navigation
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SILICON VALLEY BANK
With Silicon Valley Bank’s rapid global growth, how does it scaleits culture?
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THE VITAMIN SHOPPE
Creating a program that delivers again and again*
ERNEST PACKAGING SOLUTIONSNow not hiring
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MERCY
Redefining health, and Mercy in the process*
LEXISNEXIS
Talking to a new Tribe in an unprecedented way*
ERNEST PACKAGING SOLUTIONS Turning cardboard into chaos for huge viral success*
HP SPROUT
Launching the most innovative HP product in years* Agency
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