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LOCATION SCIENCES
With GeoProtect, understand the source, quality, and true scale of the location data fueling your targeting, attribution, and identity resolution. Your Location. Data, Verified. Location Sciences is an independent, third party data intelligence company that verifies the accuracy and quality of location data used in proximity-targetedadvertising.
SOLUTIONS - LOCATION SCIENCES GROUP - VERIFY Solutions. We Protect Clients From Bad Data. There’s an astonishing volume of location data inventory on the market today – but it’s not all good data. Utilizing subpar data negatively impacts marketing strategy outcomes and sales, resulting in millions of dollars of waste for brands and agencies. That’s where we can help. Core Impact NEWS - LOCATION SCIENCES GROUP - VERIFY Location Sciences upbeat as anti-fraud platform impresses at trade show. Source: Proactive Investors. 31/01/2019. Verify, a platform that checks that data about consumers’ locations is bonafide, was ReadFull Article.
BLOG - LOCATION SCIENCES GROUP - VERIFY iOS 14 and its impact on the location-based advertising market. by Mark Slade, CEO, Location Sciences On Sep 19, 2019, Apple released iOS 13 which introduced new privacy and transparency settings. For the first time, consumers were actively told by the operating system that apps were using their location data in the foreground and background. VERIFY - LOCATION SCIENCES GROUP - VERIFY Verify. Over 42% of all mobile ad spends include location data – but as much as 80% of location data may be inaccurate or of poor quality. Advertisers have addressed view-ability, fraud and brand safety via independent services. Location now demands similar independent verification. Verify is that solution. THE STATE OF LOCATION ADVERTISING As digital advertising progresses, brands are recognising the importance and value that location advertising provides in order to deliver personal and meaningful messages to their audiences. Despite brands recognising the importance of location targeted advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions. Based on 500 LEADERSHIP - LOCATION SCIENCES GROUP - VERIFY Most recently he was Global Head of Trading for Mindshare the WPP owned media agency with billings reported as $34.5b. At Mindshare he spent 8 years leading media buying for their blue chip global clients including Unilever, Ford, Dyson, Kimberly-Clark, Volvo, BP and Booking.com. He was also responsible for the creation and maintenanceof the
LOCATION SCIENCES
With GeoProtect, understand the source, quality, and true scale of the location data fueling your targeting, attribution, and identity resolution. Your Location. Data, Verified. Location Sciences is an independent, third party data intelligence company that verifies the accuracy and quality of location data used in proximity-targetedadvertising.
SOLUTIONS - LOCATION SCIENCES GROUP - VERIFY Solutions. We Protect Clients From Bad Data. There’s an astonishing volume of location data inventory on the market today – but it’s not all good data. Utilizing subpar data negatively impacts marketing strategy outcomes and sales, resulting in millions of dollars of waste for brands and agencies. That’s where we can help. Core Impact NEWS - LOCATION SCIENCES GROUP - VERIFY Location Sciences upbeat as anti-fraud platform impresses at trade show. Source: Proactive Investors. 31/01/2019. Verify, a platform that checks that data about consumers’ locations is bonafide, was ReadFull Article.
BLOG - LOCATION SCIENCES GROUP - VERIFY iOS 14 and its impact on the location-based advertising market. by Mark Slade, CEO, Location Sciences On Sep 19, 2019, Apple released iOS 13 which introduced new privacy and transparency settings. For the first time, consumers were actively told by the operating system that apps were using their location data in the foreground and background. VERIFY - LOCATION SCIENCES GROUP - VERIFY Verify. Over 42% of all mobile ad spends include location data – but as much as 80% of location data may be inaccurate or of poor quality. Advertisers have addressed view-ability, fraud and brand safety via independent services. Location now demands similar independent verification. Verify is that solution. SOLUTIONS - LOCATION SCIENCES GROUP - VERIFY Solutions. We Protect Clients From Bad Data. There’s an astonishing volume of location data inventory on the market today – but it’s not all good data. Utilizing subpar data negatively impacts marketing strategy outcomes and sales, resulting in millions of dollars of waste for brands and agencies. That’s where we can help. Core Impact BLOG - LOCATION SCIENCES GROUP - VERIFY iOS 14 and its impact on the location-based advertising market. by Mark Slade, CEO, Location Sciences On Sep 19, 2019, Apple released iOS 13 which introduced new privacy and transparency settings. For the first time, consumers were actively told by the operating system that apps were using their location data in the foreground and background. CAREERS - LOCATION SCIENCES GROUP - VERIFY Motivated, Creative, Performance Driven. Our mission is to create transparency between key players in the world of location advertising. As the first & only independent location verification company, we work with agency, brand and supply partners to help marketers improve their campaigns for a better connection to their customers. THE STATE OF PRIVACY AND LOCATION MARKETING As the industry leader for independent validation & insights, our mission is to create transparency. Our core product, Verify, gives marketers and suppliers critical insights about the accuracy and quality of their location marketing. WHY CERTIFIED AUDIENCES MATTER FOR TODAY'S ADVERTISER Verified and certified for accuracy and precision by Location Sciences, Certified Audiences bring an entirely new level of transparency and trust to programmatic audiences. In this webinar hosted on October 29, 2020, Location Sciences, InMarket and LiveRamp presented expert insight into why certified data is vital for today’s advertiser, key THE STATE OF LOCATION ADVERTISING LOCATION SCIENCES |LOCATION SCIENCES THE STATE OF LOCATION ADVERTISING THE STATE OF LOCATION ADVERTISING 20192019 9 Key findings Location signal quality is the biggest challenge to the $145 billion mobile advertising market 65% of budget isUSE OF COOKIES
What you can do. You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to: Location Sciences, First Floor, St James House, St James Square, Cheltenham, Gloucestershire GL50 3PR or email: hello@locationsciences.ai If any of the data that you have provided to Location INDUSTRY CONSOLIDATION AND THE IMPACT ON DATA QUALITY Last week saw the merger of several location data suppliers. Foursquare, Placed and Factual have formed a combined company pledging to explore the power of location data. Location data leader – PlaceIQ – also announced a merger with Toronto-based location data and measurement company Freckle IoT. The announcements come months into coronavirus and its impact on global movement,LOCATION SCIENCES
Verify Login. Reset Password Previous THE SECRET TO BEATING LOCATION AD-FRAUD THE SECRET TO BEATING LOCATION AD-FRAUD. Advertisers will lose $42 billion of ad spend this year to fraudulent activities committed via online, mobile and in-app advertising. This is a 21% increase from the $35 billion lost to ad-fraud in 2018. In recent months we have seen brands including P&G and Unilever declaring that enough is enough.LOCATION SCIENCES
With GeoProtect, understand the source, quality, and true scale of the location data fueling your targeting, attribution, and identity resolution. Your Location. Data, Verified. Location Sciences is an independent, third party data intelligence company that verifies the accuracy and quality of location data used in proximity-targetedadvertising.
SOLUTIONS - LOCATION SCIENCES GROUP - VERIFY Solutions. We Protect Clients From Bad Data. There’s an astonishing volume of location data inventory on the market today – but it’s not all good data. Utilizing subpar data negatively impacts marketing strategy outcomes and sales, resulting in millions of dollars of waste for brands and agencies. That’s where we can help. Core Impact NEWS - LOCATION SCIENCES GROUP - VERIFY Location Sciences upbeat as anti-fraud platform impresses at trade show. Source: Proactive Investors. 31/01/2019. Verify, a platform that checks that data about consumers’ locations is bonafide, was ReadFull Article.
VERIFY - LOCATION SCIENCES GROUP - VERIFY Verify. Over 42% of all mobile ad spends include location data – but as much as 80% of location data may be inaccurate or of poor quality. Advertisers have addressed view-ability, fraud and brand safety via independent services. Location now demands similar independent verification. Verify is that solution. REPORTS - LOCATION SCIENCES GROUP - VERIFY This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. LEADERSHIP - LOCATION SCIENCES GROUP - VERIFY Most recently he was Global Head of Trading for Mindshare the WPP owned media agency with billings reported as $34.5b. At Mindshare he spent 8 years leading media buying for their blue chip global clients including Unilever, Ford, Dyson, Kimberly-Clark, Volvo, BP and Booking.com. He was also responsible for the creation and maintenanceof the
CAREERS - LOCATION SCIENCES GROUP - VERIFY Motivated, Creative, Performance Driven. Our mission is to create transparency between key players in the world of location advertising. As the first & only independent location verification company, we work with agency, brand and supply partners to help marketers improve their campaigns for a better connection to their customers. THE STATE OF LOCATION ADVERTISING As digital advertising progresses, brands are recognising the importance and value that location advertising provides in order to deliver personal and meaningful messages to their audiences. Despite brands recognising the importance of location targeted advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions. Based on 500 THE STATE OF PRIVACY AND LOCATION MARKETING As the industry leader for independent validation & insights, our mission is to create transparency. Our core product, Verify, gives marketers and suppliers critical insights about the accuracy and quality of their location marketing. THE STATE OF LOCATION ADVERTISING LOCATION SCIENCES |THE STATE OF LOCATION ADVERTISING THE STATE OF LOCATION ADVERTISING 20192019 9 Key findings Location signal quality is the biggest challenge to the $160 billionmobile advertising market 65% of budget is wasted on poor-LOCATION SCIENCES
With GeoProtect, understand the source, quality, and true scale of the location data fueling your targeting, attribution, and identity resolution. Your Location. Data, Verified. Location Sciences is an independent, third party data intelligence company that verifies the accuracy and quality of location data used in proximity-targetedadvertising.
SOLUTIONS - LOCATION SCIENCES GROUP - VERIFY Solutions. We Protect Clients From Bad Data. There’s an astonishing volume of location data inventory on the market today – but it’s not all good data. Utilizing subpar data negatively impacts marketing strategy outcomes and sales, resulting in millions of dollars of waste for brands and agencies. That’s where we can help. Core Impact NEWS - LOCATION SCIENCES GROUP - VERIFY Location Sciences upbeat as anti-fraud platform impresses at trade show. Source: Proactive Investors. 31/01/2019. Verify, a platform that checks that data about consumers’ locations is bonafide, was ReadFull Article.
VERIFY - LOCATION SCIENCES GROUP - VERIFY Verify. Over 42% of all mobile ad spends include location data – but as much as 80% of location data may be inaccurate or of poor quality. Advertisers have addressed view-ability, fraud and brand safety via independent services. Location now demands similar independent verification. Verify is that solution. REPORTS - LOCATION SCIENCES GROUP - VERIFY This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. BLOG - LOCATION SCIENCES GROUP - VERIFY iOS 14 and its impact on the location-based advertising market. by Mark Slade, CEO, Location Sciences On Sep 19, 2019, Apple released iOS 13 which introduced new privacy and transparency settings. For the first time, consumers were actively told by the operating system that apps were using their location data in the foreground and background. CONTACT - LOCATION SCIENCES GROUP - VERIFY CONTACT. get in touch. Connect with us to cut your ad wastage and improve the effectiveness of your location based advertising campaigns. REGISTERED ADDRESS. First Floor, St James House, St James Square, Cheltenham, Gloucestershire GL50 3PR. THE STATE OF LOCATION ADVERTISING LOCATION SCIENCES |THE STATE OF LOCATION ADVERTISING THE STATE OF LOCATION ADVERTISING 20192019 9 Key findings Location signal quality is the biggest challenge to the $160 billionmobile advertising market 65% of budget is wasted on poor- LOCATION DATA AND TRANSPARENCY HAVE BECOME THE MOST Location Data and transparency have become the most important elements of recovery planning by Mark Slade, CEO. The pandemic will have a radical impact on consumer behaviours for months to come, with one of the biggest changes being more people staying local. WHY CERTIFIED AUDIENCES MATTER FOR TODAY'S ADVERTISER Verified and certified for accuracy and precision by Location Sciences, Certified Audiences bring an entirely new level of transparency and trust to programmatic audiences. In this webinar hosted on October 29, 2020, Location Sciences, InMarket and LiveRamp presented expert insight into why certified data is vital for today’s advertiser, key THE STATE OF PRIVACY AND LOCATION MARKETING LOCATION SCIENCES | THE STATE OF PRIVACY & LOCATION MARKETING THE STATE OF PRIVACY & LOCATION MARKETING 2020 86% IP Data 8 Pros and cons of IP ⬢ Lower cost ⬢ Widely available ⬢ Common across most adtech and martech solutions ⬢ Easier to fake within bidstream 86% of proximity adverts use IP data1 14% GPS Data Although some IP signals can be ok for broad THE STATE OF LOCATION ADVERTISING LOCATION SCIENCES |LOCATION SCIENCES THE STATE OF LOCATION ADVERTISING THE STATE OF LOCATION ADVERTISING 20192019 9 Key findings Location signal quality is the biggest challenge to the $145 billion mobile advertising market 65% of budget isUSE OF COOKIES
What you can do. You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to: Location Sciences, First Floor, St James House, St James Square, Cheltenham, Gloucestershire GL50 3PR or email: hello@locationsciences.ai If any of the data that you have provided to LocationLAUNCHING VERIFY
LAUNCHING VERIFY – A SOLUTION TO UNITE THE INDUSTRY AND MAINTAIN TRUST IN LOCATION-DATA ACCURACY. Friday 25th May 2018 may go down in advertising technology history as a watershed moment, for reasons weall understand.
THE SECRET TO BEATING LOCATION AD-FRAUD THE SECRET TO BEATING LOCATION AD-FRAUD. Advertisers will lose $42 billion of ad spend this year to fraudulent activities committed via online, mobile and in-app advertising. This is a 21% increase from the $35 billion lost to ad-fraud in 2018. In recent months we have seen brands including P&G and Unilever declaring that enough is enough.LOCATION SCIENCES
Location Sciences is a data intelligence company that verifies the accuracy & quality of location data used in proximity-targetedadvertising.
NEWS - LOCATION SCIENCES GROUP - VERIFY Our Media section features the latest press coverage on Verify from various 3rd party providers, along with related industry news. SOLUTIONS - LOCATION SCIENCES GROUP - VERIFY There’s an astonishing volume of location data inventory on the market today – but it’s not all good data. Utilizing subpar data negatively impacts marketing strategy outcomes and sales, resulting in millions of dollars of waste for brands and agencies. THE STATE OF LOCATION ADVERTISING As digital advertising progresses, brands are recognising the importance and value that location advertising provides in order to deliver personal and meaningful messages to their audiences. Despite brands recognising the importance of location targeted advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions. Based on 500 VERIFY - LOCATION SCIENCES GROUP - VERIFY Verify’s tag-based solution does not require the use of data-set matching, nor the ownership of any PII. Verify analyzes campaigns at the impression level – detecting and reporting the accuracy and quality of the data signals used in the campaign. LEADERSHIP - LOCATION SCIENCES GROUP - VERIFY David Rae. COMMERCIAL DIRECTOR AND CHIEF FINANCIAL OFFICER. David is an accomplished CFO with a wealth of technology experience having been instrumental in delivering rapid growth for a number of ambitious businesses during his career to date. REPORTS - LOCATION SCIENCES GROUP - VERIFY This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. LOCATION DATA AND TRANSPARENCY HAVE BECOME THE MOST Location Data and transparency have become the most important elements of recovery planning by Mark Slade, CEO. The pandemic will have a radical impact on consumer behaviours for months to come, with one of the biggest changes being more people staying local. CAREERS - LOCATION SCIENCES GROUP - VERIFY Our mission is to create transparency between key players in the world of location advertising. As the first & only independent location verification company, we work with agency, brand and supply partners to help marketers improve their campaigns for a better connection totheir customers.
THE STATE OF LOCATION ADVERTISING LOCATION SCIENCES |THE STATE OF LOCATION ADVERTISING THE STATE OF LOCATION ADVERTISING 20192019 9 Key findings Location signal quality is the biggest challenge to the $160 billionmobile advertising market 65% of budget is wasted on poor-LOCATION SCIENCES
Location Sciences is a data intelligence company that verifies the accuracy & quality of location data used in proximity-targetedadvertising.
NEWS - LOCATION SCIENCES GROUP - VERIFY Our Media section features the latest press coverage on Verify from various 3rd party providers, along with related industry news. SOLUTIONS - LOCATION SCIENCES GROUP - VERIFY There’s an astonishing volume of location data inventory on the market today – but it’s not all good data. Utilizing subpar data negatively impacts marketing strategy outcomes and sales, resulting in millions of dollars of waste for brands and agencies. THE STATE OF LOCATION ADVERTISING As digital advertising progresses, brands are recognising the importance and value that location advertising provides in order to deliver personal and meaningful messages to their audiences. Despite brands recognising the importance of location targeted advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions. Based on 500 VERIFY - LOCATION SCIENCES GROUP - VERIFY Verify’s tag-based solution does not require the use of data-set matching, nor the ownership of any PII. Verify analyzes campaigns at the impression level – detecting and reporting the accuracy and quality of the data signals used in the campaign. LEADERSHIP - LOCATION SCIENCES GROUP - VERIFY David Rae. COMMERCIAL DIRECTOR AND CHIEF FINANCIAL OFFICER. David is an accomplished CFO with a wealth of technology experience having been instrumental in delivering rapid growth for a number of ambitious businesses during his career to date. REPORTS - LOCATION SCIENCES GROUP - VERIFY This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. LOCATION DATA AND TRANSPARENCY HAVE BECOME THE MOST Location Data and transparency have become the most important elements of recovery planning by Mark Slade, CEO. The pandemic will have a radical impact on consumer behaviours for months to come, with one of the biggest changes being more people staying local. CAREERS - LOCATION SCIENCES GROUP - VERIFY Our mission is to create transparency between key players in the world of location advertising. As the first & only independent location verification company, we work with agency, brand and supply partners to help marketers improve their campaigns for a better connection totheir customers.
THE STATE OF LOCATION ADVERTISING LOCATION SCIENCES |THE STATE OF LOCATION ADVERTISING THE STATE OF LOCATION ADVERTISING 20192019 9 Key findings Location signal quality is the biggest challenge to the $160 billionmobile advertising market 65% of budget is wasted on poor- SOLUTIONS - LOCATION SCIENCES GROUP - VERIFY There’s an astonishing volume of location data inventory on the market today – but it’s not all good data. Utilizing subpar data negatively impacts marketing strategy outcomes and sales, resulting in millions of dollars of waste for brands and agencies. BLOG - LOCATION SCIENCES GROUP - VERIFY iOS 14 and its impact on the location-based advertising market. by Mark Slade, CEO, Location Sciences On Sep 19, 2019, Apple released iOS 13 which introduced new privacy and transparency settings. CONTACT - LOCATION SCIENCES GROUP - VERIFY Find our address and other key contact details for Verify. Use the Contact Form in our site to talk to a location data expert. THE STATE OF LOCATION ADVERTISING LOCATION SCIENCES |THE STATE OF LOCATION ADVERTISING THE STATE OF LOCATION ADVERTISING 20192019 9 Key findings Location signal quality is the biggest challenge to the $160 billionmobile advertising market 65% of budget is wasted on poor- THE STATE OF PRIVACY AND LOCATION MARKETING As the industry leader for independent validation & insights, our mission is to create transparency. Our core product, Verify, gives marketers and suppliers critical insights about the accuracy and quality of their location marketing. THE STATE OF PRIVACY AND LOCATION MARKETING LOCATION SCIENCES | THE STATE OF PRIVACY & LOCATION MARKETING THE STATE OF PRIVACY & LOCATION MARKETING 2020 86% IP Data 8 Pros and cons of IP ⬢ Lower cost ⬢ Widely available ⬢ Common across most adtech and martech solutions ⬢ Easier to fake within bidstream 86% of proximity adverts use IP data1 14% GPS Data Although some IP signals can be ok for broadUSE OF COOKIES
What you can do. You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to: Location Sciences, First Floor, St James House, St James Square, Cheltenham, Gloucestershire GL50 3PR or email: hello@locationsciences.ai If any of the data that you have provided to Location INDUSTRY CONSOLIDATION AND THE IMPACT ON DATA QUALITY Last week saw the merger of several location data suppliers. Foursquare, Placed and Factual have formed a combined company pledging to explore the power of location data. Location data leader – PlaceIQ – also announced a merger with Toronto-based location data and measurement company Freckle IoT. The announcements come months into coronavirus and its impact on global movement,LOCATION SCIENCES
Verify Login. Reset Password Previous THE SECRET TO BEATING LOCATION AD-FRAUD THE SECRET TO BEATING LOCATION AD-FRAUD. Advertisers will lose $42 billion of ad spend this year to fraudulent activities committed via online, mobile and in-app advertising. This is a 21% increase from the $35 billion lost to ad-fraud in 2018. In recent months we have seen brands including P&G and Unilever declaring that enough is enough.LOCATION SCIENCES
With GeoProtect, understand the source, quality, and true scale of the location data fueling your targeting, attribution, and identity resolution. Your Location. Data, Verified. Location Sciences is an independent, third party data intelligence company that verifies the accuracy and quality of location data used in proximity-targetedadvertising.
SOLUTIONS - LOCATION SCIENCES GROUP - VERIFYSMITHS GROUP PLC Solutions. We Protect Clients From Bad Data. There’s an astonishing volume of location data inventory on the market today – but it’s not all good data. Utilizing subpar data negatively impacts marketing strategy outcomes and sales, resulting in millions of dollars of waste for brands and agencies. That’s where we can help. Core Impact NEWS - LOCATION SCIENCES GROUP - VERIFYSMITHS GROUP PLC Location Sciences upbeat as anti-fraud platform impresses at trade show. Source: Proactive Investors. 31/01/2019. Verify, a platform that checks that data about consumers’ locations is bonafide, was ReadFull Article.
VERIFY - LOCATION SCIENCES GROUP - VERIFYSMITHS GROUP PLC Verify. Over 42% of all mobile ad spends include location data – but as much as 80% of location data may be inaccurate or of poor quality. Advertisers have addressed view-ability, fraud and brand safety via independent services. Location now demands similar independent verification. Verify is that solution. BLOG - LOCATION SCIENCES GROUP - VERIFYSMITHS GROUP PLC iOS 14 and its impact on the location-based advertising market. by Mark Slade, CEO, Location Sciences On Sep 19, 2019, Apple released iOS 13 which introduced new privacy and transparency settings. For the first time, consumers were actively told by the operating system that apps were using their location data in the foreground and background. THE STATE OF LOCATION ADVERTISING As digital advertising progresses, brands are recognising the importance and value that location advertising provides in order to deliver personal and meaningful messages to their audiences. Despite brands recognising the importance of location targeted advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions. Based on 500 LEADERSHIP - LOCATION SCIENCES GROUP - VERIFYSMITHS GROUP PLC Most recently he was Global Head of Trading for Mindshare the WPP owned media agency with billings reported as $34.5b. At Mindshare he spent 8 years leading media buying for their blue chip global clients including Unilever, Ford, Dyson, Kimberly-Clark, Volvo, BP and Booking.com. He was also responsible for the creation and maintenanceof the
REPORTS - LOCATION SCIENCES GROUP - VERIFYSMITHS GROUP PLC This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. LOCATION DATA AND TRANSPARENCY HAVE BECOME THE MOST Location Data and transparency have become the most important elements of recovery planning by Mark Slade, CEO. The pandemic will have a radical impact on consumer behaviours for months to come, with one of the biggest changes being more people staying local. THE STATE OF PRIVACY AND LOCATION MARKETING As the industry leader for independent validation & insights, our mission is to create transparency. Our core product, Verify, gives marketers and suppliers critical insights about the accuracy and quality of their location marketing.LOCATION SCIENCES
With GeoProtect, understand the source, quality, and true scale of the location data fueling your targeting, attribution, and identity resolution. Your Location. Data, Verified. Location Sciences is an independent, third party data intelligence company that verifies the accuracy and quality of location data used in proximity-targetedadvertising.
SOLUTIONS - LOCATION SCIENCES GROUP - VERIFYSMITHS GROUP PLC Solutions. We Protect Clients From Bad Data. There’s an astonishing volume of location data inventory on the market today – but it’s not all good data. Utilizing subpar data negatively impacts marketing strategy outcomes and sales, resulting in millions of dollars of waste for brands and agencies. That’s where we can help. Core Impact NEWS - LOCATION SCIENCES GROUP - VERIFYSMITHS GROUP PLC Location Sciences upbeat as anti-fraud platform impresses at trade show. Source: Proactive Investors. 31/01/2019. Verify, a platform that checks that data about consumers’ locations is bonafide, was ReadFull Article.
VERIFY - LOCATION SCIENCES GROUP - VERIFYSMITHS GROUP PLC Verify. Over 42% of all mobile ad spends include location data – but as much as 80% of location data may be inaccurate or of poor quality. Advertisers have addressed view-ability, fraud and brand safety via independent services. Location now demands similar independent verification. Verify is that solution. BLOG - LOCATION SCIENCES GROUP - VERIFYSMITHS GROUP PLC iOS 14 and its impact on the location-based advertising market. by Mark Slade, CEO, Location Sciences On Sep 19, 2019, Apple released iOS 13 which introduced new privacy and transparency settings. For the first time, consumers were actively told by the operating system that apps were using their location data in the foreground and background. THE STATE OF LOCATION ADVERTISING As digital advertising progresses, brands are recognising the importance and value that location advertising provides in order to deliver personal and meaningful messages to their audiences. Despite brands recognising the importance of location targeted advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions. Based on 500 LEADERSHIP - LOCATION SCIENCES GROUP - VERIFYSMITHS GROUP PLC Most recently he was Global Head of Trading for Mindshare the WPP owned media agency with billings reported as $34.5b. At Mindshare he spent 8 years leading media buying for their blue chip global clients including Unilever, Ford, Dyson, Kimberly-Clark, Volvo, BP and Booking.com. He was also responsible for the creation and maintenanceof the
REPORTS - LOCATION SCIENCES GROUP - VERIFYSMITHS GROUP PLC This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. LOCATION DATA AND TRANSPARENCY HAVE BECOME THE MOST Location Data and transparency have become the most important elements of recovery planning by Mark Slade, CEO. The pandemic will have a radical impact on consumer behaviours for months to come, with one of the biggest changes being more people staying local. THE STATE OF PRIVACY AND LOCATION MARKETING As the industry leader for independent validation & insights, our mission is to create transparency. Our core product, Verify, gives marketers and suppliers critical insights about the accuracy and quality of their location marketing. SOLUTIONS - LOCATION SCIENCES GROUP - VERIFY Solutions. We Protect Clients From Bad Data. There’s an astonishing volume of location data inventory on the market today – but it’s not all good data. Utilizing subpar data negatively impacts marketing strategy outcomes and sales, resulting in millions of dollars of waste for brands and agencies. That’s where we can help. Core Impact CAREERS - LOCATION SCIENCES GROUP - VERIFY Motivated, Creative, Performance Driven. Our mission is to create transparency between key players in the world of location advertising. As the first & only independent location verification company, we work with agency, brand and supply partners to help marketers improve their campaigns for a better connection to their customers. THE STATE OF LOCATION ADVERTISING LOCATION SCIENCES |THE STATE OF LOCATION ADVERTISING THE STATE OF LOCATION ADVERTISING 20192019 9 Key findings Location signal quality is the biggest challenge to the $160 billionmobile advertising market 65% of budget is wasted on poor- THE STATE OF PRIVACY AND LOCATION MARKETING LOCATION SCIENCES | THE STATE OF PRIVACY & LOCATION MARKETING THE STATE OF PRIVACY & LOCATION MARKETING 2020 86% IP Data 8 Pros and cons of IP ⬢ Lower cost ⬢ Widely available ⬢ Common across most adtech and martech solutions ⬢ Easier to fake within bidstream 86% of proximity adverts use IP data1 14% GPS Data Although some IP signals can be ok for broadUSE OF COOKIES
What you can do. You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to: Location Sciences, First Floor, St James House, St James Square, Cheltenham, Gloucestershire GL50 3PR or email: hello@locationsciences.ai If any of the data that you have provided to Location THE STATE OF LOCATION ADVERTISING LOCATION SCIENCES |LOCATION SCIENCES THE STATE OF LOCATION ADVERTISING THE STATE OF LOCATION ADVERTISING 20192019 9 Key findings Location signal quality is the biggest challenge to the $145 billion mobile advertising market 65% of budget is INDUSTRY CONSOLIDATION AND THE IMPACT ON DATA QUALITY Last week saw the merger of several location data suppliers. Foursquare, Placed and Factual have formed a combined company pledging to explore the power of location data. Location data leader – PlaceIQ – also announced a merger with Toronto-based location data and measurement company Freckle IoT. The announcements come months into coronavirus and its impact on global movement,LAUNCHING VERIFY
LAUNCHING VERIFY – A SOLUTION TO UNITE THE INDUSTRY AND MAINTAIN TRUST IN LOCATION-DATA ACCURACY. Friday 25th May 2018 may go down in advertising technology history as a watershed moment, for reasons weall understand.
THE SECRET TO BEATING LOCATION AD-FRAUD THE SECRET TO BEATING LOCATION AD-FRAUD. Advertisers will lose $42 billion of ad spend this year to fraudulent activities committed via online, mobile and in-app advertising. This is a 21% increase from the $35 billion lost to ad-fraud in 2018. In recent months we have seen brands including P&G and Unilever declaring that enough is enough.LOCATION SCIENCES
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