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5 MARKETING "INVESTMENTS"... WHICH IS RIGHT FOR YOU? If you’re like most business owners, you want to attract more customers. and that means you need to make some kind of investment in marketing (with your time or your money, or a combination).. Now, there are actually hundreds of different marketing investments you could make, because there is an endless supply of strategies andtactics.
GOOGLE ADS MANAGEMENT SERVICES Main Street ROI specializes in Google Ads services for business owners, marketing managers, and consultants. We provide monthly Google Ads management services as well as one-time Google Ads projects (“Google Ads Jumpstart”). Our Google Ads services ensure that you’re spending smart and generating as many leads and sales aspossible.
THE 6 MOST IMPORTANT ANALYTICS REPORTS FOR YOUR SMALL BUSINESSSEE MORE ON MAINSTREETROI.COM HOW TO FIND META TAGS: TITLE, META DESCRIPTION, HEADER If you’re like most business owners I talk to, then you’re not fluent in the HTML coding language, and you’re not exactly sure where meta tags like the title tag and meta description are located onyour webpages.
6 POWERFUL ADWORDS HEADLINE TEMPLATES Creating strong headlines for your AdWords campaigns is key to success. These templates will help you create campaigns with strong click-through rates that generate an ROI. LOCAL SEO GUIDE FOR SUMMER CAMPS Step 3: Build Citations and Links. With the basics of your local SEO campaign in place, you can build citations and links. Both increase your Google rankings and improve your online reach. Citations: A citation is simply an online directory listing of your business NAP (name, address, and phone number). 10 QUOTES ABOUT SEO TO GUIDE YOUR STRATEGY Even if Google unleashes an update tomorrow, these quotes will still hold true. Enjoy! “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”. – Jill Whalen (@jillwhalen), WhatDidYouDoWithJill.com. GOOGLE ADWORDS BUDGET: HOW MUCH SHOULD YOU SPEND?SEE MORE ONMAINSTREETROI.COM
DIGITAL MARKETING AGENCY Main Street ROI is a digital marketing agency with team members across the United States and clients around the world. Our mission is to help all businesses succeed with digital marketing, regardless of your company’s size or budget. Since 2010, we’ve helped thousands of businesses create profitable digital marketing campaigns. 9 WAYS TO MEASURE DIGITAL MARKETING SUCCESS Since your ultimate goal is increasing profits, making sure your digital marketing converts is absolutely essential. Here are five types of conversions that can indicate successful campaigns: #1. Online sales. Online sales from your website is perhaps the simplest conversion for gauging success. Tracking your online sales is easy ifyou use
5 MARKETING "INVESTMENTS"... WHICH IS RIGHT FOR YOU? If you’re like most business owners, you want to attract more customers. and that means you need to make some kind of investment in marketing (with your time or your money, or a combination).. Now, there are actually hundreds of different marketing investments you could make, because there is an endless supply of strategies andtactics.
GOOGLE ADS MANAGEMENT SERVICES Main Street ROI specializes in Google Ads services for business owners, marketing managers, and consultants. We provide monthly Google Ads management services as well as one-time Google Ads projects (“Google Ads Jumpstart”). Our Google Ads services ensure that you’re spending smart and generating as many leads and sales aspossible.
THE 6 MOST IMPORTANT ANALYTICS REPORTS FOR YOUR SMALL BUSINESSSEE MORE ON MAINSTREETROI.COM HOW TO FIND META TAGS: TITLE, META DESCRIPTION, HEADER If you’re like most business owners I talk to, then you’re not fluent in the HTML coding language, and you’re not exactly sure where meta tags like the title tag and meta description are located onyour webpages.
6 POWERFUL ADWORDS HEADLINE TEMPLATES Creating strong headlines for your AdWords campaigns is key to success. These templates will help you create campaigns with strong click-through rates that generate an ROI. LOCAL SEO GUIDE FOR SUMMER CAMPS Step 3: Build Citations and Links. With the basics of your local SEO campaign in place, you can build citations and links. Both increase your Google rankings and improve your online reach. Citations: A citation is simply an online directory listing of your business NAP (name, address, and phone number). 10 QUOTES ABOUT SEO TO GUIDE YOUR STRATEGY Even if Google unleashes an update tomorrow, these quotes will still hold true. Enjoy! “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”. – Jill Whalen (@jillwhalen), WhatDidYouDoWithJill.com. GOOGLE ADWORDS BUDGET: HOW MUCH SHOULD YOU SPEND?SEE MORE ONMAINSTREETROI.COM
ABOUT MAIN STREET ROI Main Street ROI is a digital marketing agency with team members across the United States and clients around the world. Our mission is to help all businesses succeed with digital marketing, regardless of your company’s size or marketing budget. Main Street ROI was founded in 2011 in New York City, and we’re now a company of about a dozen 6 POWERFUL ADWORDS HEADLINE TEMPLATES Creating strong headlines for your AdWords campaigns is key to success. These templates will help you create campaigns with strong click-through rates that generate an ROI. GOOGLE ADS MANAGEMENT SERVICES Main Street ROI specializes in Google Ads services for business owners, marketing managers, and consultants. We provide monthly Google Ads management services as well as one-time Google Ads projects (“Google Ads Jumpstart”). Our Google Ads services ensure that you’re spending smart and generating as many leads and sales aspossible.
HOW TO MARKET YOUR SMALL BUSINESS DURING THE COVID-19 PANDEMIC Below are the tactics I recommend to help generate sales post-COVID: 1. Keep your email list engaged with relevant content. I can’t emphasize the value of email marketing enough and now is certainly not the time to take your foot off the pedal. Keep your audience engaged so that you can reap the rewards later. 2. LOCAL SEO GUIDE FOR SUMMER CAMPS Step 3: Build Citations and Links. With the basics of your local SEO campaign in place, you can build citations and links. Both increase your Google rankings and improve your online reach. Citations: A citation is simply an online directory listing of your business NAP (name, address, and phone number). 5 WAYS TO TRACK THE SUCCESS OF YOUR DIGITAL MARKETING It is the most effective and thorough tracking tool around and is fairly easy to set up yourself by pasting a tracking code into the back end of your website and landing pages. Google Analytics compiles data for you in an easily manageable way and makes it possible to track the success of your marketing. 2. Ad Network ConversionTracking.
GOOGLE ADWORDS BUDGET: HOW MUCH SHOULD YOU SPEND? So, for example, if you’re going to test 10 keywords with a cost per click of $1, we’d recommend you plan on a test budget of $1,000 to $2,000. Most likely, you’ll have a mix of winning and losing keywords, ads and landing pages from this initial test. As you see theresults come in,
4 BEST TYPES OF EMAIL SUBJECT LINES With that in mind, let’s take a look at 4 types of email subject lines that are proven to get your recipients to open your emails. 1. Descriptive Subject Lines. If the information your sending is compelling enough, then a straight forward, descriptive subject line can work well. For example, if you’re emailing out a major updateabout your
THE 27 BEST INSPIRATIONAL QUOTES TO MOTIVATE BUSINESS OWNERS 10. “If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success.”. – James Cameron. 11. “Try not to become a person of success, but rather try to become a person of value.”. – Albert Einstei n. 12. THE ULTIMATE GOOGLE ADS (FORMERLY ADWORDS) CHECKLIST Our privacy policy keeps your email safe & secure. Double-check your email for accuracy to ensure you receive access to the information. When you request this Checklist, you'll also receive the Main Street Marketing Tips email newsletter completely free. DIGITAL MARKETING AGENCY Main Street ROI is a digital marketing agency with team members across the United States and clients around the world. Our mission is to help all businesses succeed with digital marketing, regardless of your company’s size or budget. Since 2010, we’ve helped thousands of businesses create profitable digital marketing campaigns. HOW TO MARKET YOUR SMALL BUSINESS DURING THE COVID-19 PANDEMIC Below are the tactics I recommend to help generate sales post-COVID: 1. Keep your email list engaged with relevant content. I can’t emphasize the value of email marketing enough and now is certainly not the time to take your foot off the pedal. Keep your audience engaged so that you can reap the rewards later. 2. 5 WAYS TO TRACK THE SUCCESS OF YOUR DIGITAL MARKETING It is the most effective and thorough tracking tool around and is fairly easy to set up yourself by pasting a tracking code into the back end of your website and landing pages. Google Analytics compiles data for you in an easily manageable way and makes it possible to track the success of your marketing. 2. Ad Network ConversionTracking.
THE 6 MOST IMPORTANT ANALYTICS REPORTS FOR YOUR SMALL BUSINESSSEE MORE ON MAINSTREETROI.COM LOCAL SEO GUIDE FOR GENERAL CONTRACTORS Step 4: Ask for Reviews. Online reviews play 2 very important roles in your local SEO campaign: they convince prospects to use your services, and they assure Google that yours is a legitimate business. While all review sites are important, Google My Business 6 POWERFUL ADWORDS HEADLINE TEMPLATES Creating strong headlines for your AdWords campaigns is key to success. These templates will help you create campaigns with strong click-through rates that generate an ROI. THE 27 BEST INSPIRATIONAL QUOTES TO MOTIVATE BUSINESS OWNERS 10. “If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success.”. – James Cameron. 11. “Try not to become a person of success, but rather try to become a person of value.”. – Albert Einstei n. 12. GOOGLE ADS GUIDE FOR DENTISTS Max CPC = $600 x (1 – 0.35) x 1% = $3.90. Based on that calculation, you now know your Google Ads cost per click needs to be less than $3.90. Once you calculate your Max CPC, then you can compare the Max CPC for your dental practice to the estimated cost per click for eachkeyword shown in
LOCAL SEO GUIDE FOR CARPET CLEANING COMPANIES The first step in your local SEO campaign is to compile a list of keywords that reflect your services. For example, you might choose “carpet cleaning”, “upholstery cleaning”, and “RV detailing”. When you have a fairly complete list, create a free Google AdWords account. You do THE ULTIMATE GOOGLE ADS (FORMERLY ADWORDS) CHECKLIST Double-check your email for accuracy to ensure you receive access to the information. When you request this Checklist, you'll also receive the Main Street Marketing Tips email newsletter completely free. DIGITAL MARKETING AGENCY Main Street ROI is a digital marketing agency with team members across the United States and clients around the world. Our mission is to help all businesses succeed with digital marketing, regardless of your company’s size or budget. Since 2010, we’ve helped thousands of businesses create profitable digital marketing campaigns. HOW TO MARKET YOUR SMALL BUSINESS DURING THE COVID-19 PANDEMIC Below are the tactics I recommend to help generate sales post-COVID: 1. Keep your email list engaged with relevant content. I can’t emphasize the value of email marketing enough and now is certainly not the time to take your foot off the pedal. Keep your audience engaged so that you can reap the rewards later. 2. 5 WAYS TO TRACK THE SUCCESS OF YOUR DIGITAL MARKETING It is the most effective and thorough tracking tool around and is fairly easy to set up yourself by pasting a tracking code into the back end of your website and landing pages. Google Analytics compiles data for you in an easily manageable way and makes it possible to track the success of your marketing. 2. Ad Network ConversionTracking.
THE 6 MOST IMPORTANT ANALYTICS REPORTS FOR YOUR SMALL BUSINESSSEE MORE ON MAINSTREETROI.COM LOCAL SEO GUIDE FOR GENERAL CONTRACTORS Step 4: Ask for Reviews. Online reviews play 2 very important roles in your local SEO campaign: they convince prospects to use your services, and they assure Google that yours is a legitimate business. While all review sites are important, Google My Business 6 POWERFUL ADWORDS HEADLINE TEMPLATES Creating strong headlines for your AdWords campaigns is key to success. These templates will help you create campaigns with strong click-through rates that generate an ROI. THE 27 BEST INSPIRATIONAL QUOTES TO MOTIVATE BUSINESS OWNERS 10. “If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success.”. – James Cameron. 11. “Try not to become a person of success, but rather try to become a person of value.”. – Albert Einstei n. 12. GOOGLE ADS GUIDE FOR DENTISTS Max CPC = $600 x (1 – 0.35) x 1% = $3.90. Based on that calculation, you now know your Google Ads cost per click needs to be less than $3.90. Once you calculate your Max CPC, then you can compare the Max CPC for your dental practice to the estimated cost per click for eachkeyword shown in
LOCAL SEO GUIDE FOR CARPET CLEANING COMPANIES The first step in your local SEO campaign is to compile a list of keywords that reflect your services. For example, you might choose “carpet cleaning”, “upholstery cleaning”, and “RV detailing”. When you have a fairly complete list, create a free Google AdWords account. You do THE ULTIMATE GOOGLE ADS (FORMERLY ADWORDS) CHECKLIST Double-check your email for accuracy to ensure you receive access to the information. When you request this Checklist, you'll also receive the Main Street Marketing Tips email newsletter completely free. LOCAL SEO GUIDE FOR GENERAL CONTRACTORS Step 4: Ask for Reviews. Online reviews play 2 very important roles in your local SEO campaign: they convince prospects to use your services, and they assure Google that yours is a legitimate business. While all review sites are important, Google My Business 6 POWERFUL ADWORDS HEADLINE TEMPLATES Creating strong headlines for your AdWords campaigns is key to success. These templates will help you create campaigns with strong click-through rates that generate an ROI. LOCAL SEO GUIDE FOR GOLF COURSES Step 3: Develop Citations and Links. With the framework of your local SEO campaign ready to go, you can develop citations and links. Both improve your online reach, boosting your Google rankings. Citations: A citation is simply a listing of your business name, address, and 5 WAYS TO TRACK THE SUCCESS OF YOUR DIGITAL MARKETING It is the most effective and thorough tracking tool around and is fairly easy to set up yourself by pasting a tracking code into the back end of your website and landing pages. Google Analytics compiles data for you in an easily manageable way and makes it possible to track the success of your marketing. 2. Ad Network ConversionTracking.
5 MARKETING "INVESTMENTS"... WHICH IS RIGHT FOR YOU? If you’re like most business owners, you want to attract more customers. and that means you need to make some kind of investment in marketing (with your time or your money, or a combination).. Now, there are actually hundreds of different marketing investments you could make, because there is an endless supply of strategies andtactics.
THE 27 BEST INSPIRATIONAL QUOTES TO MOTIVATE BUSINESS OWNERS Running a business is hard. Period. It takes an immense amount of dedication, focus, hard work, and time to run a successful business. There are days that the task seems incredibly daunting and that pushing forward seems impossible. ONLINE MARKETING: THE GOOD, THE BAD, THE UGLY The good is usually what draws businesses to online marketing in the first place: It’s affordable and effective. In some cases, it’s downright free. For example, any business looking for local customers can set up and optimize a Google+ Local page and quickly get free exposure in Google’s local business results. No upfront fees. HOW TO FIND META TAGS: TITLE, META DESCRIPTION, HEADER If you’re like most business owners I talk to, then you’re not fluent in the HTML coding language, and you’re not exactly sure where meta tags like the title tag and meta description are located onyour webpages.
THE ULTIMATE GOOGLE ADS (FORMERLY ADWORDS) CHECKLIST Our privacy policy keeps your email safe & secure. Double-check your email for accuracy to ensure you receive access to the information. When you request this Checklist, you'll also receive the Main Street Marketing Tips email newsletter completely free. 10 UNEXPECTED COSTS OF RUNNING A SMALL BUSINESS This is a guest post from Amanda Cameron. Amanda is a content writer for Patriot Software, LLC. Do you know what it really costs to keep your business going? Figuring out how to increase your profits can be tough when there are new costs around every corner. Typical small business expenses include inventory, supplies, and other ongoing costs of a business that go directly into your DIGITAL MARKETING AGENCY Main Street ROI is a digital marketing agency with team members across the United States and clients around the world. Our mission is to help all businesses succeed with digital marketing, regardless of your company’s size or budget. Since 2010, we’ve helped thousands of businesses create profitable digital marketing campaigns. ABOUT MAIN STREET ROI Main Street ROI is a digital marketing agency with team members across the United States and clients around the world. Our mission is to help all businesses succeed with digital marketing, regardless of your company’s size or marketing budget. Main Street ROI was founded in 2011 in New York City, and we’re now a company of about a dozen 6 POWERFUL ADWORDS HEADLINE TEMPLATES Creating strong headlines for your AdWords campaigns is key to success. These templates will help you create campaigns with strong click-through rates that generate an ROI. LOCAL SEO GUIDE FOR GOLF COURSES Step 3: Develop Citations and Links. With the framework of your local SEO campaign ready to go, you can develop citations and links. Both improve your online reach, boosting your Google rankings. Citations: A citation is simply a listing of your business name, address, and LOCAL SEO GUIDE FOR GENERAL CONTRACTORS Step 4: Ask for Reviews. Online reviews play 2 very important roles in your local SEO campaign: they convince prospects to use your services, and they assure Google that yours is a legitimate business. While all review sites are important, Google My Business 9 WAYS TO MEASURE DIGITAL MARKETING SUCCESS Since your ultimate goal is increasing profits, making sure your digital marketing converts is absolutely essential. Here are five types of conversions that can indicate successful campaigns: #1. Online sales. Online sales from your website is perhaps the simplest conversion for gauging success. Tracking your online sales is easy ifyou use
ONLINE MARKETING: THE GOOD, THE BAD, THE UGLY The good is usually what draws businesses to online marketing in the first place: It’s affordable and effective. In some cases, it’s downright free. For example, any business looking for local customers can set up and optimize a Google+ Local page and quickly get free exposure in Google’s local business results. No upfront fees. HOW TO FIND META TAGS: TITLE, META DESCRIPTION, HEADER If you’re like most business owners I talk to, then you’re not fluent in the HTML coding language, and you’re not exactly sure where meta tags like the title tag and meta description are located onyour webpages.
4 BEST TYPES OF EMAIL SUBJECT LINES GOOGLE ADWORDS BUDGET: HOW MUCH SHOULD YOU SPEND?SEE MORE ONMAINSTREETROI.COM
DIGITAL MARKETING AGENCY Main Street ROI is a digital marketing agency with team members across the United States and clients around the world. Our mission is to help all businesses succeed with digital marketing, regardless of your company’s size or budget. Since 2010, we’ve helped thousands of businesses create profitable digital marketing campaigns. ABOUT MAIN STREET ROI Main Street ROI is a digital marketing agency with team members across the United States and clients around the world. Our mission is to help all businesses succeed with digital marketing, regardless of your company’s size or marketing budget. Main Street ROI was founded in 2011 in New York City, and we’re now a company of about a dozen 6 POWERFUL ADWORDS HEADLINE TEMPLATES Creating strong headlines for your AdWords campaigns is key to success. These templates will help you create campaigns with strong click-through rates that generate an ROI. LOCAL SEO GUIDE FOR GOLF COURSES Step 3: Develop Citations and Links. With the framework of your local SEO campaign ready to go, you can develop citations and links. Both improve your online reach, boosting your Google rankings. Citations: A citation is simply a listing of your business name, address, and LOCAL SEO GUIDE FOR GENERAL CONTRACTORS Step 4: Ask for Reviews. Online reviews play 2 very important roles in your local SEO campaign: they convince prospects to use your services, and they assure Google that yours is a legitimate business. While all review sites are important, Google My Business 9 WAYS TO MEASURE DIGITAL MARKETING SUCCESS Since your ultimate goal is increasing profits, making sure your digital marketing converts is absolutely essential. Here are five types of conversions that can indicate successful campaigns: #1. Online sales. Online sales from your website is perhaps the simplest conversion for gauging success. Tracking your online sales is easy ifyou use
ONLINE MARKETING: THE GOOD, THE BAD, THE UGLY The good is usually what draws businesses to online marketing in the first place: It’s affordable and effective. In some cases, it’s downright free. For example, any business looking for local customers can set up and optimize a Google+ Local page and quickly get free exposure in Google’s local business results. No upfront fees. HOW TO FIND META TAGS: TITLE, META DESCRIPTION, HEADER If you’re like most business owners I talk to, then you’re not fluent in the HTML coding language, and you’re not exactly sure where meta tags like the title tag and meta description are located onyour webpages.
4 BEST TYPES OF EMAIL SUBJECT LINES GOOGLE ADWORDS BUDGET: HOW MUCH SHOULD YOU SPEND?SEE MORE ONMAINSTREETROI.COM
ABOUT MAIN STREET ROI Main Street ROI is a digital marketing agency with team members across the United States and clients around the world. Our mission is to help all businesses succeed with digital marketing, regardless of your company’s size or marketing budget. Main Street ROI was founded in 2011 in New York City, and we’re now a company of about a dozen LOCAL SEO GUIDE FOR GOLF COURSES Step 3: Develop Citations and Links. With the framework of your local SEO campaign ready to go, you can develop citations and links. Both improve your online reach, boosting your Google rankings. Citations: A citation is simply a listing of your business name, address, and LOCAL SEO GUIDE FOR GENERAL CONTRACTORS Step 4: Ask for Reviews. Online reviews play 2 very important roles in your local SEO campaign: they convince prospects to use your services, and they assure Google that yours is a legitimate business. While all review sites are important, Google My Business 5 WAYS TO TRACK THE SUCCESS OF YOUR DIGITAL MARKETING It is the most effective and thorough tracking tool around and is fairly easy to set up yourself by pasting a tracking code into the back end of your website and landing pages. Google Analytics compiles data for you in an easily manageable way and makes it possible to track the success of your marketing. 2. Ad Network ConversionTracking.
5 MARKETING "INVESTMENTS"... WHICH IS RIGHT FOR YOU? If you’re like most business owners, you want to attract more customers. and that means you need to make some kind of investment in marketing (with your time or your money, or a combination).. Now, there are actually hundreds of different marketing investments you could make, because there is an endless supply of strategies andtactics.
THE IMPORTANCE OF HEADERS ON YOUR WEBSITE PAGES Headers are an important part of on-page SEO. Search engines, such as Google, love headers for the same reason people do — headers make reading content easy and quick. When a search engine bot can crawl a website page by going from one heading to the next, it can grasp the gist of the information. This way it knows which online searches to 10 QUOTES ABOUT SEO TO GUIDE YOUR STRATEGY Even if Google unleashes an update tomorrow, these quotes will still hold true. Enjoy! “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”. – Jill Whalen (@jillwhalen), WhatDidYouDoWithJill.com. THE 27 BEST INSPIRATIONAL QUOTES TO MOTIVATE BUSINESS OWNERS 10. “If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success.”. – James Cameron. 11. “Try not to become a person of success, but rather try to become a person of value.”. – Albert Einstei n. 12. EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH GOOGLE ADWORDS Google Ads (formerly known as Google AdWords) are one of the best advertising options online. 5.5 billion Google searches are made every day, and that’s why Google Ads are a great way to get your website in front of the eyes of your consumers.. Did you know that for every $1 spent on Google Ads, the average business owner ends up with $2 inrevenue?
THE DIFFERENCE BETWEEN GOOGLE ADWORDS SEARCH AND DISPLAY To be blunt, it’s easy to waste a large percentage of your advertising budget in Google Ads (aka Google AdWords). Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign’s goals is often tricky. DIGITAL MARKETING AGENCY Main Street ROI is a digital marketing agency with team members across the United States and clients around the world. Our mission is to help all businesses succeed with digital marketing, regardless of your company’s size or budget. Since 2010, we’ve helped thousands of businesses create profitable digital marketing campaigns. HOW TO MARKET YOUR SMALL BUSINESS DURING THE COVID-19 PANDEMIC Below are the tactics I recommend to help generate sales post-COVID: 1. Keep your email list engaged with relevant content. I can’t emphasize the value of email marketing enough and now is certainly not the time to take your foot off the pedal. Keep your audience engaged so that you can reap the rewards later. 2. 5 WAYS TO TRACK THE SUCCESS OF YOUR DIGITAL MARKETING It is the most effective and thorough tracking tool around and is fairly easy to set up yourself by pasting a tracking code into the back end of your website and landing pages. Google Analytics compiles data for you in an easily manageable way and makes it possible to track the success of your marketing. 2. Ad Network ConversionTracking.
LOCAL SEO GUIDE FOR GENERAL CONTRACTORS Step 4: Ask for Reviews. Online reviews play 2 very important roles in your local SEO campaign: they convince prospects to use your services, and they assure Google that yours is a legitimate business. While all review sites are important, Google My Business THE 6 MOST IMPORTANT ANALYTICS REPORTS FOR YOUR SMALL BUSINESSSEE MORE ON MAINSTREETROI.COM 6 POWERFUL ADWORDS HEADLINE TEMPLATES This one simply includes what you are and where you are located. The first template puts your professional title in front of the location, such as “Dentist in NYC.”. The second headline puts the professional title after the location, so “NYC Dentist.”. This mayseem too
THE 27 BEST INSPIRATIONAL QUOTES TO MOTIVATE BUSINESS OWNERS 10. “If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success.”. – James Cameron. 11. “Try not to become a person of success, but rather try to become a person of value.”. – Albert Einstei n. 12. ONLINE MARKETING: THE GOOD, THE BAD, THE UGLY The good is usually what draws businesses to online marketing in the first place: It’s affordable and effective. In some cases, it’s downright free. For example, any business looking for local customers can set up and optimize a Google+ Local page and quickly get free exposure in Google’s local business results. No upfront fees. 13 QUESTIONS TO ASK WHEN SETTING UP A GOOGLE ADS CAMPAIGN 2. Are your keywords grouped into Ad Groups of similar phrases? The purpose of organizing your keywords into Ad Groups is not to make your campaign look neat and tidy. Keyword organization actually plays a critical role in a Google Ads campaign because every keyword in a LOCAL SEO GUIDE FOR CARPET CLEANING COMPANIES The first step in your local SEO campaign is to compile a list of keywords that reflect your services. For example, you might choose “carpet cleaning”, “upholstery cleaning”, and “RV detailing”. When you have a fairly complete list, create a free Google AdWords account. You do DIGITAL MARKETING AGENCY Main Street ROI is a digital marketing agency with team members across the United States and clients around the world. Our mission is to help all businesses succeed with digital marketing, regardless of your company’s size or budget. Since 2010, we’ve helped thousands of businesses create profitable digital marketing campaigns. HOW TO MARKET YOUR SMALL BUSINESS DURING THE COVID-19 PANDEMIC Below are the tactics I recommend to help generate sales post-COVID: 1. Keep your email list engaged with relevant content. I can’t emphasize the value of email marketing enough and now is certainly not the time to take your foot off the pedal. Keep your audience engaged so that you can reap the rewards later. 2. 5 WAYS TO TRACK THE SUCCESS OF YOUR DIGITAL MARKETING It is the most effective and thorough tracking tool around and is fairly easy to set up yourself by pasting a tracking code into the back end of your website and landing pages. Google Analytics compiles data for you in an easily manageable way and makes it possible to track the success of your marketing. 2. Ad Network ConversionTracking.
LOCAL SEO GUIDE FOR GENERAL CONTRACTORS Step 4: Ask for Reviews. Online reviews play 2 very important roles in your local SEO campaign: they convince prospects to use your services, and they assure Google that yours is a legitimate business. While all review sites are important, Google My Business THE 6 MOST IMPORTANT ANALYTICS REPORTS FOR YOUR SMALL BUSINESSSEE MORE ON MAINSTREETROI.COM 6 POWERFUL ADWORDS HEADLINE TEMPLATES This one simply includes what you are and where you are located. The first template puts your professional title in front of the location, such as “Dentist in NYC.”. The second headline puts the professional title after the location, so “NYC Dentist.”. This mayseem too
THE 27 BEST INSPIRATIONAL QUOTES TO MOTIVATE BUSINESS OWNERS 10. “If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success.”. – James Cameron. 11. “Try not to become a person of success, but rather try to become a person of value.”. – Albert Einstei n. 12. ONLINE MARKETING: THE GOOD, THE BAD, THE UGLY The good is usually what draws businesses to online marketing in the first place: It’s affordable and effective. In some cases, it’s downright free. For example, any business looking for local customers can set up and optimize a Google+ Local page and quickly get free exposure in Google’s local business results. No upfront fees. 13 QUESTIONS TO ASK WHEN SETTING UP A GOOGLE ADS CAMPAIGN 2. Are your keywords grouped into Ad Groups of similar phrases? The purpose of organizing your keywords into Ad Groups is not to make your campaign look neat and tidy. Keyword organization actually plays a critical role in a Google Ads campaign because every keyword in a LOCAL SEO GUIDE FOR CARPET CLEANING COMPANIES The first step in your local SEO campaign is to compile a list of keywords that reflect your services. For example, you might choose “carpet cleaning”, “upholstery cleaning”, and “RV detailing”. When you have a fairly complete list, create a free Google AdWords account. You do LOCAL SEO GUIDE FOR GOLF COURSES Step 3: Develop Citations and Links. With the framework of your local SEO campaign ready to go, you can develop citations and links. Both improve your online reach, boosting your Google rankings. Citations: A citation is simply a listing of your business name, address, and LOCAL SEO GUIDE FOR GENERAL CONTRACTORS Step 4: Ask for Reviews. Online reviews play 2 very important roles in your local SEO campaign: they convince prospects to use your services, and they assure Google that yours is a legitimate business. While all review sites are important, Google My Business GOOGLE ADS MANAGEMENT SERVICES Main Street ROI specializes in Google Ads services for business owners, marketing managers, and consultants. We provide monthly Google Ads management services as well as one-time Google Ads projects (“Google Ads Jumpstart”). Our Google Ads services ensure that you’re spending smart and generating as many leads and sales aspossible.
6 POWERFUL ADWORDS HEADLINE TEMPLATES This one simply includes what you are and where you are located. The first template puts your professional title in front of the location, such as “Dentist in NYC.”. The second headline puts the professional title after the location, so “NYC Dentist.”. This mayseem too
5 WAYS TO TRACK THE SUCCESS OF YOUR DIGITAL MARKETING It is the most effective and thorough tracking tool around and is fairly easy to set up yourself by pasting a tracking code into the back end of your website and landing pages. Google Analytics compiles data for you in an easily manageable way and makes it possible to track the success of your marketing. 2. Ad Network ConversionTracking.
LOCAL SEO GUIDE FOR SUMMER CAMPS Step 3: Build Citations and Links. With the basics of your local SEO campaign in place, you can build citations and links. Both increase your Google rankings and improve your online reach. Citations: A citation is simply an online directory listing of your business NAP (name, address, and phone number). HOW TO WRITE ADS THAT SELL 3 Things to Test. 1. Headline. The headline is typically going to have the biggest effect on response because the headline is what gets your prospect’s attention (or fails to get your prospect’s attention). When it comes to Google Adwords ads, here are 2 things I recommend you test: Match the keyword in the headline of your ad. 9 WAYS TO MEASURE DIGITAL MARKETING SUCCESS Since your ultimate goal is increasing profits, making sure your digital marketing converts is absolutely essential. Here are five types of conversions that can indicate successful campaigns: #1. Online sales. Online sales from your website is perhaps the simplest conversion for gauging success. Tracking your online sales is easy ifyou use
HOW TO CREATE A POWERFUL UNIQUE SELLING PROPOSITION (USP) If you want to get more response from your marketing and advertising, then you need a Unique Selling Proposition (USP). Your USP answers the #1 most important question in marketing, which I learned from marketing consultant Dan Kennedy: “Why should I, your prospect, choose to do business with you versus any and every other option? A powerful USP makes it easier for customers to choose ONLINE MARKETING: THE GOOD, THE BAD, THE UGLY The good is usually what draws businesses to online marketing in the first place: It’s affordable and effective. In some cases, it’s downright free. For example, any business looking for local customers can set up and optimize a Google+ Local page and quickly get free exposure in Google’s local business results. No upfront fees. DIGITAL MARKETING AGENCY Main Street ROI is a digital marketing agency based in New York. Our services include SEO, Google Ads, Facebook Ads, and WordPress websites. Contact us. ABOUT MAIN STREET ROI Main Street ROI is a digital marketing agency with team members across the United States and clients around the world. Our mission is to help all businesses succeed with digital marketing, regardless of your company’s size or marketing budget. LOCAL SEO GUIDE FOR GENERAL CONTRACTORS Main Street ROI is a digital marketing agency based in New York. Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardlessof
LOCAL SEO GUIDE FOR GOLF COURSES Main Street ROI is a digital marketing agency based in New York. Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardlessof
GOOGLE ADS MANAGEMENT SERVICES Google Ads Services. Main Street ROI specializes in Google Ads services for business owners, marketing managers, and consultants. We provide monthly Google Ads management services as well as one-time Google Ads projects (“Google Ads Jumpstart”). 6 POWERFUL ADWORDS HEADLINE TEMPLATES Creating strong headlines for your AdWords campaigns is key to success. These templates will help you create campaigns with strong click-through rates that generate an ROI. HOW TO TRACK PHONE CALLS FROM GOOGLE ADS Learn how to track the quantity and quality of phone calls from Google Ads, including how to track offline sales from Google Ads. GOOGLE ADWORDS BUDGET: HOW MUCH SHOULD YOU SPEND?SEE MORE ONMAINSTREETROI.COM
THE 27 BEST INSPIRATIONAL QUOTES TO MOTIVATE BUSINESS OWNERS Running a business is hard. Period. It takes an immense amount of dedication, focus, hard work, and time to run a successful business. There are days that the task seems incredibly daunting and that pushing forward seems impossible. HOW TO FIND META TAGS: TITLE, META DESCRIPTION, HEADER If you’re like most business owners I talk to, then you’re not fluent in the HTML coding language, and you’re not exactly sure where meta tags like the title tag and meta description are located onyour webpages.
DIGITAL MARKETING AGENCY Main Street ROI is a digital marketing agency based in New York. Our services include SEO, Google Ads, Facebook Ads, and WordPress websites. Contact us. ABOUT MAIN STREET ROI Main Street ROI is a digital marketing agency with team members across the United States and clients around the world. Our mission is to help all businesses succeed with digital marketing, regardless of your company’s size or marketing budget. LOCAL SEO GUIDE FOR GENERAL CONTRACTORS Main Street ROI is a digital marketing agency based in New York. Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardlessof
LOCAL SEO GUIDE FOR GOLF COURSES Main Street ROI is a digital marketing agency based in New York. Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardlessof
GOOGLE ADS MANAGEMENT SERVICES Google Ads Services. Main Street ROI specializes in Google Ads services for business owners, marketing managers, and consultants. We provide monthly Google Ads management services as well as one-time Google Ads projects (“Google Ads Jumpstart”). 6 POWERFUL ADWORDS HEADLINE TEMPLATES Creating strong headlines for your AdWords campaigns is key to success. These templates will help you create campaigns with strong click-through rates that generate an ROI. HOW TO TRACK PHONE CALLS FROM GOOGLE ADS Learn how to track the quantity and quality of phone calls from Google Ads, including how to track offline sales from Google Ads. GOOGLE ADWORDS BUDGET: HOW MUCH SHOULD YOU SPEND?SEE MORE ONMAINSTREETROI.COM
THE 27 BEST INSPIRATIONAL QUOTES TO MOTIVATE BUSINESS OWNERS Running a business is hard. Period. It takes an immense amount of dedication, focus, hard work, and time to run a successful business. There are days that the task seems incredibly daunting and that pushing forward seems impossible. HOW TO FIND META TAGS: TITLE, META DESCRIPTION, HEADER If you’re like most business owners I talk to, then you’re not fluent in the HTML coding language, and you’re not exactly sure where meta tags like the title tag and meta description are located onyour webpages.
ABOUT MAIN STREET ROI Main Street ROI is a digital marketing agency with team members across the United States and clients around the world. Our mission is to help all businesses succeed with digital marketing, regardless of your company’s size or marketing budget. DIGITAL MARKETING CONSULTANTS FOR SMALL BUSINESS Ad Consultant Briana Mele . Briana ‘Bri’ Mele is an Ad Consultant at Main Street ROI. Bri graduated from Furman University in 2016 with a BA in Business and began working as a business and research analyst in the strategic sales department for an international fashionretailer.
PARTNER WITH MAIN STREET ROI Learn about partnership opportunities with Main Street ROI. Referral partnerships, white label, and webinars. Contact us today to learnmore.
6 POWERFUL ADWORDS HEADLINE TEMPLATES Creating strong headlines for your AdWords campaigns is key to success. These templates will help you create campaigns with strong click-through rates that generate an ROI. GOOGLE ADS MANAGEMENT SERVICES A one-time Google Ads project (“Google Ads Jumpstart”) may be a good fit if you’re not ready to commit to ongoing monthly services, but you still want to get started with Google Ads or you want to make improvements to your existing Google Ads campaigns. Or, if you’re a marketing consultant or marketing manager, you may be interested in a one-time project in order to gain an expert HOW TO FIND META TAGS: TITLE, META DESCRIPTION, HEADER If you’re like most business owners I talk to, then you’re not fluent in the HTML coding language, and you’re not exactly sure where meta tags like the title tag and meta description are located onyour webpages.
9 WAYS TO MEASURE DIGITAL MARKETING SUCCESS A positive return on investment is the goal of every digital marketing campaign. However, while the endgame of digital marketing is to increase profits, not every campaign directly leads to HOW TO CREATE A POWERFUL UNIQUE SELLING PROPOSITION (USP) If you want to get more response from your marketing and advertising, then you need a Unique Selling Proposition (USP). Your USP answers the #1 most important question in marketing, which I learned from marketing consultant Dan Kennedy: “Why should I, your prospect, choose to do business with you versus any and every other option? A powerful USP makes it easier for customers to choose GOOGLE ADWORDS BUDGET: HOW MUCH SHOULD YOU SPEND? Google Ads is one of the most powerful advertising platforms for small businesses. When we speak with potential clients and host webinars about Google Ads, one of the most common questions we hear is: NEW PRODUCT PRICING STRATEGY: GO HIGH OR LOW? When you’re launching a new product, one of the most important things to consider is your pricing. There are arguments for low prices or high prices. Advantage of Low Prices A lot of entrepreneurs I speak to favor low pricing when launching a new product, almostSkip to content
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7 STEPS TO SET UP A GOOGLE ADS CAMPAIGN Google Ads (formerly known as Google AdWords) are one of the best advertising options online. 5.5 billion Google searches are made every day, and that's why Google Ads are a great way to get your website in front of the eyes of your consumers. Did you know that for every $1spent on Google
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10-MINUTE SEO TEST: HOW TO DETERMINE IF YOUR COMPETITORS ARE INVESTINGIN SEO
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