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MARKETING FESTIVAL
Marketing Festival 2020 Great speakers require great presentation – that's a cornerstone of our Festival. So when Covid struck, we made a bold move and decided our conference won't simply turn into a MARKETING FESTIVAL 2019 This is going to be huge – the famous author of ‘Predictably Irrational’ is coming to Prague for the first time! His eye-opening books and lectures have helped millions of people to better understand human behaviour and decision making. MARKETING FESTIVAL 2014 The Marketing Festival is a WORLD-CLASS DIGITAL MARKETING EVENT, held in the very heart of Europe.We are going to give to you respected top professionals – marketers, PPC professionals, and web analysts. Get ready for a line-up unparalleled anywhere in the world. MARKETING FESTIVAL 2013 Neil Patel Field: Online marketing Neil works for world companies such as eBay, Microsoft, GM or HP and increases their internet sales. Moreover, he can start-up and stabilize the business in only threemonths.
MARKETING FESTIVAL
Marketing Festival 2019 Poslední ‘offline’ Festival, který proběhl na podiu Kongresového Centra s nejlépe hodnocenou přednáškou v historii Marketing Festivalu – Profesor Mark Ritson si nebral servítky ani v MARKETING FESTIVAL 2015 Marketing Festival 2015 World-Class Digital Marketing Event November 26 th —28 th, 2015, Brno, Czech Republic DIGITAL MARKETING IS DEAD: SURVIVAL TIPS FOR WHAT COMES NEXT Všechno, co si myslíte, že víte o marketingu, je založeno na zastaralých pravdách. Nové technologie a změny v chování spotřebitelů zcela mění pravidla hry. Pokud chceme tuhle revoluci přežít, musíme adekvátně změnit způsob, jakým nad marketingem a reklamou přemýšlíme. A rychle.JONO ALDERSON
Jono Alderson. Jono has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, brand strategy, campaign strategy and web development - from defining the ‘big picture’ and strategic direction, right down to getting his hands dirty in the nitty-gritty technical details; and there’s nothing he knows better than the depths of WordPress development and MARKETING FESTIVAL 2021 I mean, what is there to say. At this moment, there is no greater marketing superstar than the sweary Professor. After delivering the top-rated Festival talk of all time in 2019, it is an immense honor for us that we can welcome him to our lineup again, with another exclusive lecture and (fingers crossed!) a whole-day masterclass. MARKETING FESTIVAL 2021TRANSLATE THIS PAGE Helen je vyhledávaná brand consultantka i uznávaná autorka. Zkušenosti má ze stavění velkých značek pro společnosti jako je Johnson & Johnson, Avon, BBC Worldwide a také přivedla k životu brand hned několika startupů s neuvěřitelnou valuací.MARKETING FESTIVAL
Marketing Festival 2020 Great speakers require great presentation – that's a cornerstone of our Festival. So when Covid struck, we made a bold move and decided our conference won't simply turn into a MARKETING FESTIVAL 2019 This is going to be huge – the famous author of ‘Predictably Irrational’ is coming to Prague for the first time! His eye-opening books and lectures have helped millions of people to better understand human behaviour and decision making. MARKETING FESTIVAL 2014 The Marketing Festival is a WORLD-CLASS DIGITAL MARKETING EVENT, held in the very heart of Europe.We are going to give to you respected top professionals – marketers, PPC professionals, and web analysts. Get ready for a line-up unparalleled anywhere in the world. MARKETING FESTIVAL 2013 Neil Patel Field: Online marketing Neil works for world companies such as eBay, Microsoft, GM or HP and increases their internet sales. Moreover, he can start-up and stabilize the business in only threemonths.
MARKETING FESTIVAL
Marketing Festival 2019 Poslední ‘offline’ Festival, který proběhl na podiu Kongresového Centra s nejlépe hodnocenou přednáškou v historii Marketing Festivalu – Profesor Mark Ritson si nebral servítky ani v MARKETING FESTIVAL 2015 Marketing Festival 2015 World-Class Digital Marketing Event November 26 th —28 th, 2015, Brno, Czech Republic DIGITAL MARKETING IS DEAD: SURVIVAL TIPS FOR WHAT COMES NEXT Všechno, co si myslíte, že víte o marketingu, je založeno na zastaralých pravdách. Nové technologie a změny v chování spotřebitelů zcela mění pravidla hry. Pokud chceme tuhle revoluci přežít, musíme adekvátně změnit způsob, jakým nad marketingem a reklamou přemýšlíme. A rychle.JONO ALDERSON
Jono Alderson. Jono has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, brand strategy, campaign strategy and web development - from defining the ‘big picture’ and strategic direction, right down to getting his hands dirty in the nitty-gritty technical details; and there’s nothing he knows better than the depths of WordPress development andMARKETING FESTIVAL
Marketing Festival 2020 Great speakers require great presentation – that's a cornerstone of our Festival. So when Covid struck, we made a bold move and decided our conference won't simply turn into a MARKETING FESTIVAL 2019 Marketing Festival 2019 The last 'offline' Festival of the bunch with our top-rated lecture of all time delivered by the fiery Australian – Professor Mark Ritson. GET INSIDE THE HEAD OF A CRAWLER Get inside the head of a crawler. During this talk, we’ll try to become psychologists for a while and explore the mind of a crawler. Granted, finding out how they behave on your website and analysing server logs doesn’t sound particularly exciting at first, but just wait till you hear the case studies. RIGHT RESEARCH, RIGHT VALUE Swirl. Churn. Thrash. Whatever word you use, you’ve experienced it: the slow, painful process of making (and remaking) decisions, whether they're about defining the right customer value propositions or just fine-tuning that bit of home page copy. Everyone has an opinion, and the most-senior one usually wins. Designers, marketers and product managers all know data is a better way to get there ENHANCING CREATIVE CONTENT WITH NEUROSCIENCE It’s no longer enough just to make good ads and we all know that. In this cluttered media and advertising space, we have to make great ads in order to succeed. The standard approaches to content testing can help to eliminate weaker advertising, but they may not provide clarity about how to improve. With consumer neuroscience tools, it becomes possible not only to determine whether an ad is THE FUTURE OF PPC MARKETING IN 2016 AND BEYOND The future of search advertising at first glance looks bleak. Competition and CPCs keep rising, ad inventory is flat and in some cases shrinking, ad blockers are ruining ROI, etc. It’s kind of a bummer, yet the future of PPC is bright, albeit much different from what we’ve seen in the past. In this keynote presentation, Larry Kim will cover the 5 biggest trends that are radically changing THE INVISIBLE GIANT THAT MUCKS UP OUR MARKETING When the decisions we make – about which channels to invest in, where to spend, what to build, who to target – turn out sub-optimal, we look for answers in the data. We pivot our tactics. We seek out alternate solutions. But what if there are forces beyond visibility? Ones we can't see in numbers? Ones that bias our thinking and shape our defaults in ways that lock away potential insight FIGHTING AD-FRAUD: UNDERSTANDING MONETIZATION OF THE INTERNET Shailin Dhar and Praneet Sharma are the founders of the consultancy, Method Media Intelligence. They will cover the basics of Ad Fraud: what it is, why it happens, how it's done, and what everyone can do individually to help stop it. Praneet and Shailin believe that an advertising industry with a better understanding of general internet monetization will be armed to prevent losses to fraud and EFFECTIVENESS IN CONTEXT: A MANUAL FOR BRANDBUILDING Effectiveness in Context: A Manual for Brandbuilding. The final masterclass of the real marketer. Peter and Les are coming to the Festival to show you whether you know the true meaning of'data-driven'.
FRANKENPAGE: USING A MILLION LITTLE PIECES OF DATA TO Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. MARKETING FESTIVAL 2021 Let us know at partnerships@marketingfestival.cz and we’ll see what we can do. If you have a valid ticket for the 2020 Marketing Festival, you get a ticket for the 2021 event automatically. You'll find it in your account on our website. Buy tickets. MARKETING FESTIVAL 2021TRANSLATE THIS PAGE Helen je vyhledávaná brand consultantka i uznávaná autorka. Zkušenosti má ze stavění velkých značek pro společnosti jako je Johnson & Johnson, Avon, BBC Worldwide a také přivedla k životu brand hned několika startupů s neuvěřitelnou valuací.MARKETING FESTIVAL
Marketing Festival 2020 Great speakers require great presentation – that's a cornerstone of our Festival. So when Covid struck, we made a bold move and decided our conference won't simply turn into a MARKETING FESTIVAL ONLINETRANSLATE THIS PAGE Všude kolem víří rady o tom, co by měly značky dělat v dobách krize a recese. Náš názor je jednoduchý – vyplatí se poslouchat jen ty nejlepší z nejlepších. Lidi, kteří vybudovali značky v hodnotě miliard dolarů. MARKETING FESTIVAL 2019 For five years now, the ticket price includes service unheard of at even the largest marketing conferences out there. First-class catering, great coffee and drinks all day long. 3 parties with a proper Festival atmosphere. Networking with thousands of marketing experts. Video recordings of lectures in Full HD. MARKETING FESTIVAL 2019 Marketing Festival 2019 The last 'offline' Festival of the bunch with our top-rated lecture of all time delivered by the fiery Australian – Professor Mark Ritson. FIGHTING AD-FRAUD: UNDERSTANDING MONETIZATION OF THE INTERNET Shailin Dhar and Praneet Sharma are the founders of the consultancy, Method Media Intelligence. They will cover the basics of Ad Fraud: what it is, why it happens, how it's done, and what everyone can do individually to help stop it. Praneet and Shailin believe that an advertising industry with a better understanding of general internet monetization will be armed to prevent losses to fraud and DIGITAL MARKETING IS DEAD: SURVIVAL TIPS FOR WHAT COMES NEXT Všechno, co si myslíte, že víte o marketingu, je založeno na zastaralých pravdách. Nové technologie a změny v chování spotřebitelů zcela mění pravidla hry. Pokud chceme tuhle revoluci přežít, musíme adekvátně změnit způsob, jakým nad marketingem a reklamou přemýšlíme. A rychle. JAK DOSÁHNOUT VÍC VÍTĚZNÝCH A/B TESTŮ Projdeme si celou fázi CRO/UX analýzy. Pohrabeme se v Google Analytics, mrkneme na mousetracking data, koukneme na trychtýře a formuláře, zkusíme si uživatelské testování, vytvoříme si dotazníky, nastavíme test prvního dojmu, projedeme web UX checklisty. Pobavíme se o textařině, přesvědčivosti, psychologii nakupování. Následně si vytvoříme hypotézy a ty si MARKETING FESTIVAL 2015 Marketing Festival 2015 World-Class Digital Marketing Event November 26 th —28 th, 2015, Brno, Czech Republic MARKETING FESTIVAL 2021 Let us know at partnerships@marketingfestival.cz and we’ll see what we can do. If you have a valid ticket for the 2020 Marketing Festival, you get a ticket for the 2021 event automatically. You'll find it in your account on our website. Buy tickets. MARKETING FESTIVAL 2021TRANSLATE THIS PAGE Helen je vyhledávaná brand consultantka i uznávaná autorka. Zkušenosti má ze stavění velkých značek pro společnosti jako je Johnson & Johnson, Avon, BBC Worldwide a také přivedla k životu brand hned několika startupů s neuvěřitelnou valuací.MARKETING FESTIVAL
Marketing Festival 2020 Great speakers require great presentation – that's a cornerstone of our Festival. So when Covid struck, we made a bold move and decided our conference won't simply turn into a MARKETING FESTIVAL ONLINETRANSLATE THIS PAGE Všude kolem víří rady o tom, co by měly značky dělat v dobách krize a recese. Náš názor je jednoduchý – vyplatí se poslouchat jen ty nejlepší z nejlepších. Lidi, kteří vybudovali značky v hodnotě miliard dolarů. MARKETING FESTIVAL 2019 For five years now, the ticket price includes service unheard of at even the largest marketing conferences out there. First-class catering, great coffee and drinks all day long. 3 parties with a proper Festival atmosphere. Networking with thousands of marketing experts. Video recordings of lectures in Full HD. MARKETING FESTIVAL 2019 Marketing Festival 2019 The last 'offline' Festival of the bunch with our top-rated lecture of all time delivered by the fiery Australian – Professor Mark Ritson. FIGHTING AD-FRAUD: UNDERSTANDING MONETIZATION OF THE INTERNET Shailin Dhar and Praneet Sharma are the founders of the consultancy, Method Media Intelligence. They will cover the basics of Ad Fraud: what it is, why it happens, how it's done, and what everyone can do individually to help stop it. Praneet and Shailin believe that an advertising industry with a better understanding of general internet monetization will be armed to prevent losses to fraud and DIGITAL MARKETING IS DEAD: SURVIVAL TIPS FOR WHAT COMES NEXT Všechno, co si myslíte, že víte o marketingu, je založeno na zastaralých pravdách. Nové technologie a změny v chování spotřebitelů zcela mění pravidla hry. Pokud chceme tuhle revoluci přežít, musíme adekvátně změnit způsob, jakým nad marketingem a reklamou přemýšlíme. A rychle. JAK DOSÁHNOUT VÍC VÍTĚZNÝCH A/B TESTŮ Projdeme si celou fázi CRO/UX analýzy. Pohrabeme se v Google Analytics, mrkneme na mousetracking data, koukneme na trychtýře a formuláře, zkusíme si uživatelské testování, vytvoříme si dotazníky, nastavíme test prvního dojmu, projedeme web UX checklisty. Pobavíme se o textařině, přesvědčivosti, psychologii nakupování. Následně si vytvoříme hypotézy a ty si MARKETING FESTIVAL 2015 Marketing Festival 2015 World-Class Digital Marketing Event November 26 th —28 th, 2015, Brno, Czech Republic RIGHT RESEARCH, RIGHT VALUE Swirl. Churn. Thrash. Whatever word you use, you’ve experienced it: the slow, painful process of making (and remaking) decisions, whether they're about defining the right customer value propositions or just fine-tuning that bit of home page copy. Everyone has an opinion, and the most-senior one usually wins. Designers, marketers and product managers all know data is a better way to get there GET INSIDE THE HEAD OF A CRAWLER Get inside the head of a crawler. During this talk, we’ll try to become psychologists for a while and explore the mind of a crawler. Granted, finding out how they behave on your website and analysing server logs doesn’t sound particularly exciting at first, but just wait till you hear the case studies. HIGHEND CRM WITH LOW COST TOOLS Bjoern Sjut shows a dozen tricks and tips to push you from just sending email newsletter to implementing highly automated CRM – but on a low cost infrastructure. From eye openers on subject line and send time to leveraging post view tracking in emails to understand what mails convert beyond the click. From simple tricks in email template setup to leveraging external data sources like weather ENHANCING CREATIVE CONTENT WITH NEUROSCIENCE It’s no longer enough just to make good ads and we all know that. In this cluttered media and advertising space, we have to make great ads in order to succeed. The standard approaches to content testing can help to eliminate weaker advertising, but they may not provide clarity about how to improve. With consumer neuroscience tools, it becomes possible not only to determine whether an ad isDATA-DRIVEN DESIGN
Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional, but it doesn’t have to be this way. Enter Data-Driven Design (3D). It's Oli's actionable evidence-based framework that gives marketing teams THE INVISIBLE GIANT THAT MUCKS UP OUR MARKETING When the decisions we make – about which channels to invest in, where to spend, what to build, who to target – turn out sub-optimal, we look for answers in the data. We pivot our tactics. We seek out alternate solutions. But what if there are forces beyond visibility? Ones we can't see in numbers? Ones that bias our thinking and shape our defaults in ways that lock away potential insight FIGHTING AD-FRAUD: UNDERSTANDING MONETIZATION OF THE INTERNET Shailin Dhar and Praneet Sharma are the founders of the consultancy, Method Media Intelligence. They will cover the basics of Ad Fraud: what it is, why it happens, how it's done, and what everyone can do individually to help stop it. Praneet and Shailin believe that an advertising industry with a better understanding of general internet monetization will be armed to prevent losses to fraud and EFFECTIVENESS IN CONTEXT: A MANUAL FOR BRANDBUILDING Effectiveness in Context: A Manual for Brandbuilding. The final masterclass of the real marketer. Peter and Les are coming to the Festival to show you whether you know the true meaning of'data-driven'.
FRANKENPAGE: USING A MILLION LITTLE PIECES OF DATA TO Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. I DON’T LIKE THAT WEBSITE! Marketing Festival s.r.o. Renneská třída 393/12 639 00 BRNO - Štýřice ID: 01646486 VAT ID: CZ01646486 MARKETING FESTIVAL 2021 Let us know at partnerships@marketingfestival.cz and we’ll see what we can do. If you have a valid ticket for the 2020 Marketing Festival, you get a ticket for the 2021 event automatically. You'll find it in your account on our website. Buy tickets. MARKETING FESTIVAL 2021TRANSLATE THIS PAGE Helen je vyhledávaná brand consultantka i uznávaná autorka. Zkušenosti má ze stavění velkých značek pro společnosti jako je Johnson & Johnson, Avon, BBC Worldwide a také přivedla k životu brand hned několika startupů s neuvěřitelnou valuací.MARKETING FESTIVAL
Marketing Festival 2020 Great speakers require great presentation – that's a cornerstone of our Festival. So when Covid struck, we made a bold move and decided our conference won't simply turn into a MARKETING FESTIVAL 2019 For five years now, the ticket price includes service unheard of at even the largest marketing conferences out there. First-class catering, great coffee and drinks all day long. 3 parties with a proper Festival atmosphere. Networking with thousands of marketing experts. Video recordings of lectures in Full HD. MARKETING FESTIVAL ONLINETRANSLATE THIS PAGE Všude kolem víří rady o tom, co by měly značky dělat v dobách krize a recese. Náš názor je jednoduchý – vyplatí se poslouchat jen ty nejlepší z nejlepších. Lidi, kteří vybudovali značky v hodnotě miliard dolarů. MARKETING FESTIVAL 2019 Marketing Festival 2019 The last 'offline' Festival of the bunch with our top-rated lecture of all time delivered by the fiery Australian – Professor Mark Ritson. FIGHTING AD-FRAUD: UNDERSTANDING MONETIZATION OF THE INTERNET Shailin Dhar and Praneet Sharma are the founders of the consultancy, Method Media Intelligence. They will cover the basics of Ad Fraud: what it is, why it happens, how it's done, and what everyone can do individually to help stop it. Praneet and Shailin believe that an advertising industry with a better understanding of general internet monetization will be armed to prevent losses to fraud and DIGITAL MARKETING IS DEAD: SURVIVAL TIPS FOR WHAT COMES NEXT Všechno, co si myslíte, že víte o marketingu, je založeno na zastaralých pravdách. Nové technologie a změny v chování spotřebitelů zcela mění pravidla hry. Pokud chceme tuhle revoluci přežít, musíme adekvátně změnit způsob, jakým nad marketingem a reklamou přemýšlíme. A rychle. HOW WE DIVIDED THE WHOLE COUNTRY INTO 3,5 MIO HOUSE How we divided the whole country into 3,5 mio house numbers and launched highly targeted content multi-channel strategy MARKETING FESTIVAL 2015 Marketing Festival 2015 World-Class Digital Marketing Event November 26 th —28 th, 2015, Brno, Czech Republic MARKETING FESTIVAL 2021 Let us know at partnerships@marketingfestival.cz and we’ll see what we can do. If you have a valid ticket for the 2020 Marketing Festival, you get a ticket for the 2021 event automatically. You'll find it in your account on our website. Buy tickets. MARKETING FESTIVAL 2021TRANSLATE THIS PAGE Helen je vyhledávaná brand consultantka i uznávaná autorka. Zkušenosti má ze stavění velkých značek pro společnosti jako je Johnson & Johnson, Avon, BBC Worldwide a také přivedla k životu brand hned několika startupů s neuvěřitelnou valuací.MARKETING FESTIVAL
Marketing Festival 2020 Great speakers require great presentation – that's a cornerstone of our Festival. So when Covid struck, we made a bold move and decided our conference won't simply turn into a MARKETING FESTIVAL 2019 For five years now, the ticket price includes service unheard of at even the largest marketing conferences out there. First-class catering, great coffee and drinks all day long. 3 parties with a proper Festival atmosphere. Networking with thousands of marketing experts. Video recordings of lectures in Full HD. MARKETING FESTIVAL ONLINETRANSLATE THIS PAGE Všude kolem víří rady o tom, co by měly značky dělat v dobách krize a recese. Náš názor je jednoduchý – vyplatí se poslouchat jen ty nejlepší z nejlepších. Lidi, kteří vybudovali značky v hodnotě miliard dolarů. MARKETING FESTIVAL 2019 Marketing Festival 2019 The last 'offline' Festival of the bunch with our top-rated lecture of all time delivered by the fiery Australian – Professor Mark Ritson. FIGHTING AD-FRAUD: UNDERSTANDING MONETIZATION OF THE INTERNET Shailin Dhar and Praneet Sharma are the founders of the consultancy, Method Media Intelligence. They will cover the basics of Ad Fraud: what it is, why it happens, how it's done, and what everyone can do individually to help stop it. Praneet and Shailin believe that an advertising industry with a better understanding of general internet monetization will be armed to prevent losses to fraud and DIGITAL MARKETING IS DEAD: SURVIVAL TIPS FOR WHAT COMES NEXT Všechno, co si myslíte, že víte o marketingu, je založeno na zastaralých pravdách. Nové technologie a změny v chování spotřebitelů zcela mění pravidla hry. Pokud chceme tuhle revoluci přežít, musíme adekvátně změnit způsob, jakým nad marketingem a reklamou přemýšlíme. A rychle. HOW WE DIVIDED THE WHOLE COUNTRY INTO 3,5 MIO HOUSE How we divided the whole country into 3,5 mio house numbers and launched highly targeted content multi-channel strategy MARKETING FESTIVAL 2015 Marketing Festival 2015 World-Class Digital Marketing Event November 26 th —28 th, 2015, Brno, Czech Republic RIGHT RESEARCH, RIGHT VALUE Swirl. Churn. Thrash. Whatever word you use, you’ve experienced it: the slow, painful process of making (and remaking) decisions, whether they're about defining the right customer value propositions or just fine-tuning that bit of home page copy. Everyone has an opinion, and the most-senior one usually wins. Designers, marketers and product managers all know data is a better way to get there GET INSIDE THE HEAD OF A CRAWLER Get inside the head of a crawler. During this talk, we’ll try to become psychologists for a while and explore the mind of a crawler. Granted, finding out how they behave on your website and analysing server logs doesn’t sound particularly exciting at first, but just wait till you hear the case studies. ENHANCING CREATIVE CONTENT WITH NEUROSCIENCE It’s no longer enough just to make good ads and we all know that. In this cluttered media and advertising space, we have to make great ads in order to succeed. The standard approaches to content testing can help to eliminate weaker advertising, but they may not provide clarity about how to improve. With consumer neuroscience tools, it becomes possible not only to determine whether an ad is THE INVISIBLE GIANT THAT MUCKS UP OUR MARKETING When the decisions we make – about which channels to invest in, where to spend, what to build, who to target – turn out sub-optimal, we look for answers in the data. We pivot our tactics. We seek out alternate solutions. But what if there are forces beyond visibility? Ones we can't see in numbers? Ones that bias our thinking and shape our defaults in ways that lock away potential insight WE MUST SCARE OUR CLIENTS In today's market the biggest risk is not taking risk and so if your client isn't worried by your concepts, there's a possibility that you're doing it wrong. Our job is to drag clients out of their comfort zone into the creatively risky territory that makes them think they could lose their job. It's not easy and you'll end up going grey and drinking like a fish, but as long as the risks you're FIGHTING AD-FRAUD: UNDERSTANDING MONETIZATION OF THE INTERNET Shailin Dhar and Praneet Sharma are the founders of the consultancy, Method Media Intelligence. They will cover the basics of Ad Fraud: what it is, why it happens, how it's done, and what everyone can do individually to help stop it. Praneet and Shailin believe that an advertising industry with a better understanding of general internet monetization will be armed to prevent losses to fraud and HOW TO PLAN, SETUP AND LAUNCH B2B MARKETING AUTOMATION How to plan, setup and launch b2b marketing automation system in 90 days or less. During his presentation, Dan will share with you a step-by-step process for creating b2b marketing automation system that will dramatically shorten your sales cycle. HIGHEND CRM WITH LOW COST TOOLS Bjoern Sjut shows a dozen tricks and tips to push you from just sending email newsletter to implementing highly automated CRM – but on a low cost infrastructure. From eye openers on subject line and send time to leveraging post view tracking in emails to understand what mails convert beyond the click. From simple tricks in email template setup to leveraging external data sources like weather 150 000 DISPLAY AND TEXT ADS GENERATED EXACTLY TO THE SITE Marketing Festival s.r.o. Renneská třída 393/12 639 00 BRNO - Štýřice IČ: 01646486 DIČ: CZ01646486 I DON’T LIKE THAT WEBSITE! Marketing Festival s.r.o. Renneská třída 393/12 639 00 BRNO - Štýřice ID: 01646486 VAT ID: CZ01646486 MARKETING FESTIVAL 2021 Let us know at partnerships@marketingfestival.cz and we’ll see what we can do. If you have a valid ticket for the 2020 Marketing Festival, you get a ticket for the 2021 event automatically. You'll find it in your account on our website. Buy tickets. MARKETING FESTIVAL 2021TRANSLATE THIS PAGE Helen je vyhledávaná brand consultantka i uznávaná autorka. Zkušenosti má ze stavění velkých značek pro společnosti jako je Johnson & Johnson, Avon, BBC Worldwide a také přivedla k životu brand hned několika startupů s neuvěřitelnou valuací.MARKETING FESTIVAL
Marketing Festival 2020 Great speakers require great presentation – that's a cornerstone of our Festival. So when Covid struck, we made a bold move and decided our conference won't simply turn into a MARKETING FESTIVAL 2019 For five years now, the ticket price includes service unheard of at even the largest marketing conferences out there. First-class catering, great coffee and drinks all day long. 3 parties with a proper Festival atmosphere. Networking with thousands of marketing experts. Video recordings of lectures in Full HD. MARKETING FESTIVAL ONLINETRANSLATE THIS PAGE Všude kolem víří rady o tom, co by měly značky dělat v dobách krize a recese. Náš názor je jednoduchý – vyplatí se poslouchat jen ty nejlepší z nejlepších. Lidi, kteří vybudovali značky v hodnotě miliard dolarů. MARKETING FESTIVAL 2019 Marketing Festival 2019 The last 'offline' Festival of the bunch with our top-rated lecture of all time delivered by the fiery Australian – Professor Mark Ritson. FIGHTING AD-FRAUD: UNDERSTANDING MONETIZATION OF THE INTERNET Shailin Dhar and Praneet Sharma are the founders of the consultancy, Method Media Intelligence. They will cover the basics of Ad Fraud: what it is, why it happens, how it's done, and what everyone can do individually to help stop it. Praneet and Shailin believe that an advertising industry with a better understanding of general internet monetization will be armed to prevent losses to fraud and DIGITAL MARKETING IS DEAD: SURVIVAL TIPS FOR WHAT COMES NEXT Všechno, co si myslíte, že víte o marketingu, je založeno na zastaralých pravdách. Nové technologie a změny v chování spotřebitelů zcela mění pravidla hry. Pokud chceme tuhle revoluci přežít, musíme adekvátně změnit způsob, jakým nad marketingem a reklamou přemýšlíme. A rychle. HOW WE DIVIDED THE WHOLE COUNTRY INTO 3,5 MIO HOUSE How we divided the whole country into 3,5 mio house numbers and launched highly targeted content multi-channel strategy MARKETING FESTIVAL 2015 Marketing Festival 2015 World-Class Digital Marketing Event November 26 th —28 th, 2015, Brno, Czech Republic MARKETING FESTIVAL 2021 Let us know at partnerships@marketingfestival.cz and we’ll see what we can do. If you have a valid ticket for the 2020 Marketing Festival, you get a ticket for the 2021 event automatically. You'll find it in your account on our website. Buy tickets. MARKETING FESTIVAL 2021TRANSLATE THIS PAGE Helen je vyhledávaná brand consultantka i uznávaná autorka. Zkušenosti má ze stavění velkých značek pro společnosti jako je Johnson & Johnson, Avon, BBC Worldwide a také přivedla k životu brand hned několika startupů s neuvěřitelnou valuací.MARKETING FESTIVAL
Marketing Festival 2020 Great speakers require great presentation – that's a cornerstone of our Festival. So when Covid struck, we made a bold move and decided our conference won't simply turn into a MARKETING FESTIVAL 2019 For five years now, the ticket price includes service unheard of at even the largest marketing conferences out there. First-class catering, great coffee and drinks all day long. 3 parties with a proper Festival atmosphere. Networking with thousands of marketing experts. Video recordings of lectures in Full HD. MARKETING FESTIVAL ONLINETRANSLATE THIS PAGE Všude kolem víří rady o tom, co by měly značky dělat v dobách krize a recese. Náš názor je jednoduchý – vyplatí se poslouchat jen ty nejlepší z nejlepších. Lidi, kteří vybudovali značky v hodnotě miliard dolarů. MARKETING FESTIVAL 2019 Marketing Festival 2019 The last 'offline' Festival of the bunch with our top-rated lecture of all time delivered by the fiery Australian – Professor Mark Ritson. FIGHTING AD-FRAUD: UNDERSTANDING MONETIZATION OF THE INTERNET Shailin Dhar and Praneet Sharma are the founders of the consultancy, Method Media Intelligence. They will cover the basics of Ad Fraud: what it is, why it happens, how it's done, and what everyone can do individually to help stop it. Praneet and Shailin believe that an advertising industry with a better understanding of general internet monetization will be armed to prevent losses to fraud and DIGITAL MARKETING IS DEAD: SURVIVAL TIPS FOR WHAT COMES NEXT Všechno, co si myslíte, že víte o marketingu, je založeno na zastaralých pravdách. Nové technologie a změny v chování spotřebitelů zcela mění pravidla hry. Pokud chceme tuhle revoluci přežít, musíme adekvátně změnit způsob, jakým nad marketingem a reklamou přemýšlíme. A rychle. HOW WE DIVIDED THE WHOLE COUNTRY INTO 3,5 MIO HOUSE How we divided the whole country into 3,5 mio house numbers and launched highly targeted content multi-channel strategy MARKETING FESTIVAL 2015 Marketing Festival 2015 World-Class Digital Marketing Event November 26 th —28 th, 2015, Brno, Czech Republic MARKETING FESTIVAL ONLINETRANSLATE THIS PAGE Všude kolem víří rady o tom, co by měly značky dělat v dobách krize a recese. Náš názor je jednoduchý – vyplatí se poslouchat jen ty nejlepší z nejlepších. Lidi, kteří vybudovali značky v hodnotě miliard dolarů. RIGHT RESEARCH, RIGHT VALUE Swirl. Churn. Thrash. Whatever word you use, you’ve experienced it: the slow, painful process of making (and remaking) decisions, whether they're about defining the right customer value propositions or just fine-tuning that bit of home page copy. Everyone has an opinion, and the most-senior one usually wins. Designers, marketers and product managers all know data is a better way to get there ENHANCING CREATIVE CONTENT WITH NEUROSCIENCE It’s no longer enough just to make good ads and we all know that. In this cluttered media and advertising space, we have to make great ads in order to succeed. The standard approaches to content testing can help to eliminate weaker advertising, but they may not provide clarity about how to improve. With consumer neuroscience tools, it becomes possible not only to determine whether an ad is GET INSIDE THE HEAD OF A CRAWLER Get inside the head of a crawler. During this talk, we’ll try to become psychologists for a while and explore the mind of a crawler. Granted, finding out how they behave on your website and analysing server logs doesn’t sound particularly exciting at first, but just wait till you hear the case studies. FIGHTING AD-FRAUD: UNDERSTANDING MONETIZATION OF THE INTERNET Shailin Dhar and Praneet Sharma are the founders of the consultancy, Method Media Intelligence. They will cover the basics of Ad Fraud: what it is, why it happens, how it's done, and what everyone can do individually to help stop it. Praneet and Shailin believe that an advertising industry with a better understanding of general internet monetization will be armed to prevent losses to fraud and THE INVISIBLE GIANT THAT MUCKS UP OUR MARKETING When the decisions we make – about which channels to invest in, where to spend, what to build, who to target – turn out sub-optimal, we look for answers in the data. We pivot our tactics. We seek out alternate solutions. But what if there are forces beyond visibility? Ones we can't see in numbers? Ones that bias our thinking and shape our defaults in ways that lock away potential insight HOW TO PLAN, SETUP AND LAUNCH B2B MARKETING AUTOMATION How to plan, setup and launch b2b marketing automation system in 90 days or less. During his presentation, Dan will share with you a step-by-step process for creating b2b marketing automation system that will dramatically shorten your sales cycle. ADVANCED PERFORMANCE MARKETING ON FACEBOOK Karel is a founder and CEO of Business Factory, the first company from Central and Eastern Europe to be certified by Facebook as the Preferred Marketing Developer for Facebook Ads. I DON’T LIKE THAT WEBSITE! Marketing Festival s.r.o. Renneská třída 393/12 639 00 BRNO - Štýřice ID: 01646486 VAT ID: CZ01646486 FRANKENPAGE: USING A MILLION LITTLE PIECES OF DATA TO Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. MARKETING FESTIVAL 2021 Let us know at partnerships@marketingfestival.cz and we’ll see what we can do. If you have a valid ticket for the 2020 Marketing Festival, you get a ticket for the 2021 event automatically. You'll find it in your account on our website. Buy tickets. MARKETING FESTIVAL 2021TRANSLATE THIS PAGE Helen je vyhledávaná brand consultantka i uznávaná autorka. Zkušenosti má ze stavění velkých značek pro společnosti jako je Johnson & Johnson, Avon, BBC Worldwide a také přivedla k životu brand hned několika startupů s neuvěřitelnou valuací.MARKETING FESTIVAL
Marketing Festival 2020 Great speakers require great presentation – that's a cornerstone of our Festival. So when Covid struck, we made a bold move and decided our conference won't simply turn into a MARKETING FESTIVAL 2019 For five years now, the ticket price includes service unheard of at even the largest marketing conferences out there. First-class catering, great coffee and drinks all day long. 3 parties with a proper Festival atmosphere. Networking with thousands of marketing experts. Video recordings of lectures in Full HD. FAQ | MARKETING FESTIVAL The 2021 Festival will take place both online and offline. The conference will take place online on 23rd & 24th September and just like last year, you will be able to ask the speakers live. The conference will consist of at least 9 professionally filmed lectures. The workshops will take place prior to the conference and we willannounce their
FRANKENPAGE: USING A MILLION LITTLE PIECES OF DATA TO Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. ADVANCED PERFORMANCE MARKETING ON FACEBOOK Karel is a founder and CEO of Business Factory, the first company from Central and Eastern Europe to be certified by Facebook as the Preferred Marketing Developer for Facebook Ads. DIGITAL MARKETING IS DEAD: SURVIVAL TIPS FOR WHAT COMES NEXT Všechno, co si myslíte, že víte o marketingu, je založeno na zastaralých pravdách. Nové technologie a změny v chování spotřebitelů zcela mění pravidla hry. Pokud chceme tuhle revoluci přežít, musíme adekvátně změnit způsob, jakým nad marketingem a reklamou přemýšlíme. A rychle. HOW I LEARNED ABOUT EFFECTIVE MARKETING FROM BUGS BUNNY How I learned about effective marketing from Bugs Bunny, Pixar and a cat from Japan. Michal's lecture won't just be about how his campaigns got 27 000 shares of MARKETING FESTIVAL 2015 Marketing Festival 2015 World-Class Digital Marketing Event November 26 th —28 th, 2015, Brno, Czech Republic MARKETING FESTIVAL 2021 Let us know at partnerships@marketingfestival.cz and we’ll see what we can do. If you have a valid ticket for the 2020 Marketing Festival, you get a ticket for the 2021 event automatically. You'll find it in your account on our website. Buy tickets. MARKETING FESTIVAL 2021TRANSLATE THIS PAGE Helen je vyhledávaná brand consultantka i uznávaná autorka. Zkušenosti má ze stavění velkých značek pro společnosti jako je Johnson & Johnson, Avon, BBC Worldwide a také přivedla k životu brand hned několika startupů s neuvěřitelnou valuací.MARKETING FESTIVAL
Marketing Festival 2020 Great speakers require great presentation – that's a cornerstone of our Festival. So when Covid struck, we made a bold move and decided our conference won't simply turn into a MARKETING FESTIVAL 2019 For five years now, the ticket price includes service unheard of at even the largest marketing conferences out there. First-class catering, great coffee and drinks all day long. 3 parties with a proper Festival atmosphere. Networking with thousands of marketing experts. Video recordings of lectures in Full HD. FAQ | MARKETING FESTIVAL The 2021 Festival will take place both online and offline. The conference will take place online on 23rd & 24th September and just like last year, you will be able to ask the speakers live. The conference will consist of at least 9 professionally filmed lectures. The workshops will take place prior to the conference and we willannounce their
FRANKENPAGE: USING A MILLION LITTLE PIECES OF DATA TO Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. ADVANCED PERFORMANCE MARKETING ON FACEBOOK Karel is a founder and CEO of Business Factory, the first company from Central and Eastern Europe to be certified by Facebook as the Preferred Marketing Developer for Facebook Ads. DIGITAL MARKETING IS DEAD: SURVIVAL TIPS FOR WHAT COMES NEXT Všechno, co si myslíte, že víte o marketingu, je založeno na zastaralých pravdách. Nové technologie a změny v chování spotřebitelů zcela mění pravidla hry. Pokud chceme tuhle revoluci přežít, musíme adekvátně změnit způsob, jakým nad marketingem a reklamou přemýšlíme. A rychle. HOW I LEARNED ABOUT EFFECTIVE MARKETING FROM BUGS BUNNY How I learned about effective marketing from Bugs Bunny, Pixar and a cat from Japan. Michal's lecture won't just be about how his campaigns got 27 000 shares of MARKETING FESTIVAL 2015 Marketing Festival 2015 World-Class Digital Marketing Event November 26 th —28 th, 2015, Brno, Czech Republic RIGHT RESEARCH, RIGHT VALUE Swirl. Churn. Thrash. Whatever word you use, you’ve experienced it: the slow, painful process of making (and remaking) decisions, whether they're about defining the right customer value propositions or just fine-tuning that bit of home page copy. Everyone has an opinion, and the most-senior one usually wins. Designers, marketers and product managers all know data is a better way to get there MARKETING FESTIVAL 2019 Marketing Festival 2019 The last 'offline' Festival of the bunch with our top-rated lecture of all time delivered by the fiery Australian – Professor Mark Ritson. ENHANCING CREATIVE CONTENT WITH NEUROSCIENCE It’s no longer enough just to make good ads and we all know that. In this cluttered media and advertising space, we have to make great ads in order to succeed. The standard approaches to content testing can help to eliminate weaker advertising, but they may not provide clarity about how to improve. With consumer neuroscience tools, it becomes possible not only to determine whether an ad isDATA-DRIVEN DESIGN
Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional, but it doesn’t have to be this way. Enter Data-Driven Design (3D). It's Oli's actionable evidence-based framework that gives marketing teams GET INSIDE THE HEAD OF A CRAWLER Get inside the head of a crawler. During this talk, we’ll try to become psychologists for a while and explore the mind of a crawler. Granted, finding out how they behave on your website and analysing server logs doesn’t sound particularly exciting at first, but just wait till you hear the case studies. THE INVISIBLE GIANT THAT MUCKS UP OUR MARKETING When the decisions we make – about which channels to invest in, where to spend, what to build, who to target – turn out sub-optimal, we look for answers in the data. We pivot our tactics. We seek out alternate solutions. But what if there are forces beyond visibility? Ones we can't see in numbers? Ones that bias our thinking and shape our defaults in ways that lock away potential insight FRANKENPAGE: USING A MILLION LITTLE PIECES OF DATA TO Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. HOW TO PLAN, SETUP AND LAUNCH B2B MARKETING AUTOMATION How to plan, setup and launch b2b marketing automation system in 90 days or less. During his presentation, Dan will share with you a step-by-step process for creating b2b marketing automation system that will dramatically shorten your sales cycle. ADVANCED PERFORMANCE MARKETING ON FACEBOOK Karel is a founder and CEO of Business Factory, the first company from Central and Eastern Europe to be certified by Facebook as the Preferred Marketing Developer for Facebook Ads. FIGHTING AD-FRAUD: UNDERSTANDING MONETIZATION OF THE INTERNET Shailin Dhar and Praneet Sharma are the founders of the consultancy, Method Media Intelligence. They will cover the basics of Ad Fraud: what it is, why it happens, how it's done, and what everyone can do individually to help stop it. Praneet and Shailin believe that an advertising industry with a better understanding of general internet monetization will be armed to prevent losses to fraud and MARKETING FESTIVAL 2021 Let us know at partnerships@marketingfestival.cz and we’ll see what we can do. If you have a valid ticket for the 2020 Marketing Festival, you get a ticket for the 2021 event automatically. You'll find it in your account on our website. Buy tickets. MARKETING FESTIVAL 2021TRANSLATE THIS PAGE Helen je vyhledávaná brand consultantka i uznávaná autorka. Zkušenosti má ze stavění velkých značek pro společnosti jako je Johnson & Johnson, Avon, BBC Worldwide a také přivedla k životu brand hned několika startupů s neuvěřitelnou valuací.MARKETING FESTIVAL
Marketing Festival 2020 Great speakers require great presentation – that's a cornerstone of our Festival. So when Covid struck, we made a bold move and decided our conference won't simply turn into a FAQ | MARKETING FESTIVAL The 2021 Festival will take place both online and offline. The conference will take place online on 23rd & 24th September and just like last year, you will be able to ask the speakers live. The conference will consist of at least 9 professionally filmed lectures. The workshops will take place prior to the conference and we willannounce their
MARKETING FESTIVAL 2019 For five years now, the ticket price includes service unheard of at even the largest marketing conferences out there. First-class catering, great coffee and drinks all day long. 3 parties with a proper Festival atmosphere. Networking with thousands of marketing experts. Video recordings of lectures in Full HD. FRANKENPAGE: USING A MILLION LITTLE PIECES OF DATA TO Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. ADVANCED PERFORMANCE MARKETING ON FACEBOOK Karel is a founder and CEO of Business Factory, the first company from Central and Eastern Europe to be certified by Facebook as the Preferred Marketing Developer for Facebook Ads. DIGITAL MARKETING IS DEAD: SURVIVAL TIPS FOR WHAT COMES NEXT Všechno, co si myslíte, že víte o marketingu, je založeno na zastaralých pravdách. Nové technologie a změny v chování spotřebitelů zcela mění pravidla hry. Pokud chceme tuhle revoluci přežít, musíme adekvátně změnit způsob, jakým nad marketingem a reklamou přemýšlíme. A rychle. HOW I LEARNED ABOUT EFFECTIVE MARKETING FROM BUGS BUNNY How I learned about effective marketing from Bugs Bunny, Pixar and a cat from Japan. Michal's lecture won't just be about how his campaigns got 27 000 shares of MARKETING FESTIVAL 2013 Neil Patel Field: Online marketing Neil works for world companies such as eBay, Microsoft, GM or HP and increases their internet sales. Moreover, he can start-up and stabilize the business in only threemonths.
MARKETING FESTIVAL 2021 Let us know at partnerships@marketingfestival.cz and we’ll see what we can do. If you have a valid ticket for the 2020 Marketing Festival, you get a ticket for the 2021 event automatically. You'll find it in your account on our website. Buy tickets. MARKETING FESTIVAL 2021TRANSLATE THIS PAGE Helen je vyhledávaná brand consultantka i uznávaná autorka. Zkušenosti má ze stavění velkých značek pro společnosti jako je Johnson & Johnson, Avon, BBC Worldwide a také přivedla k životu brand hned několika startupů s neuvěřitelnou valuací.MARKETING FESTIVAL
Marketing Festival 2020 Great speakers require great presentation – that's a cornerstone of our Festival. So when Covid struck, we made a bold move and decided our conference won't simply turn into a FAQ | MARKETING FESTIVAL The 2021 Festival will take place both online and offline. The conference will take place online on 23rd & 24th September and just like last year, you will be able to ask the speakers live. The conference will consist of at least 9 professionally filmed lectures. The workshops will take place prior to the conference and we willannounce their
MARKETING FESTIVAL 2019 For five years now, the ticket price includes service unheard of at even the largest marketing conferences out there. First-class catering, great coffee and drinks all day long. 3 parties with a proper Festival atmosphere. Networking with thousands of marketing experts. Video recordings of lectures in Full HD. FRANKENPAGE: USING A MILLION LITTLE PIECES OF DATA TO Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. ADVANCED PERFORMANCE MARKETING ON FACEBOOK Karel is a founder and CEO of Business Factory, the first company from Central and Eastern Europe to be certified by Facebook as the Preferred Marketing Developer for Facebook Ads. DIGITAL MARKETING IS DEAD: SURVIVAL TIPS FOR WHAT COMES NEXT Všechno, co si myslíte, že víte o marketingu, je založeno na zastaralých pravdách. Nové technologie a změny v chování spotřebitelů zcela mění pravidla hry. Pokud chceme tuhle revoluci přežít, musíme adekvátně změnit způsob, jakým nad marketingem a reklamou přemýšlíme. A rychle. HOW I LEARNED ABOUT EFFECTIVE MARKETING FROM BUGS BUNNY How I learned about effective marketing from Bugs Bunny, Pixar and a cat from Japan. Michal's lecture won't just be about how his campaigns got 27 000 shares of MARKETING FESTIVAL 2013 Neil Patel Field: Online marketing Neil works for world companies such as eBay, Microsoft, GM or HP and increases their internet sales. Moreover, he can start-up and stabilize the business in only threemonths.
MARKETING FESTIVAL 2019 Marketing Festival 2019 The last 'offline' Festival of the bunch with our top-rated lecture of all time delivered by the fiery Australian – Professor Mark Ritson. HOW WE'VE BUILT 20,000 LINKS BY HAND Julie Joyce is a renowned link builder. She’s been dealing in SEO for over 10 years, and she’s currently in charge of Link Fish Media,Inc.
HIGHEND CRM WITH LOW COST TOOLS Bjoern Sjut shows a dozen tricks and tips to push you from just sending email newsletter to implementing highly automated CRM – but on a low cost infrastructure. From eye openers on subject line and send time to leveraging post view tracking in emails to understand what mails convert beyond the click. From simple tricks in email template setup to leveraging external data sources like weather 150 000 DISPLAY AND TEXT ADS GENERATED EXACTLY TO THE SITE Marketing Festival s.r.o. Renneská třída 393/12 639 00 BRNO - Štýřice IČ: 01646486 DIČ: CZ01646486 HOW TO PLAN, SETUP AND LAUNCH B2B MARKETING AUTOMATION How to plan, setup and launch b2b marketing automation system in 90 days or less. During his presentation, Dan will share with you a step-by-step process for creating b2b marketing automation system that will dramatically shorten your sales cycle. FRANKENPAGE: USING A MILLION LITTLE PIECES OF DATA TO Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. ADVANCED PERFORMANCE MARKETING ON FACEBOOK Karel is a founder and CEO of Business Factory, the first company from Central and Eastern Europe to be certified by Facebook as the Preferred Marketing Developer for Facebook Ads. MAKING ANALYTICS VALUABLE This British expert came to us highly recommended by several prestigious analytics events. By the way, Peter is the lead organizer of MeasureCamp, a successful “unconference” in London. FIGHTING AD-FRAUD: UNDERSTANDING MONETIZATION OF THE INTERNET Shailin Dhar and Praneet Sharma are the founders of the consultancy, Method Media Intelligence. They will cover the basics of Ad Fraud: what it is, why it happens, how it's done, and what everyone can do individually to help stop it. Praneet and Shailin believe that an advertising industry with a better understanding of general internet monetization will be armed to prevent losses to fraud and HOW TO BUILD YOUR OWN AUTOMATED BIDDING SYSTEM IN LESS Bidding has become more difficult. With over 1000 changes in AdWords last year, there is a new level of complexity that cannot be managed by any humanoid. With automation now a necessity, Daniel will run through a number of real-world examples of bidding automation. Once you've finished this session you'll have all the tools you need to bid better than 90% of advertisers. MARKETING FESTIVAL 2021 I mean, what is there to say. At this moment, there is no greater marketing superstar than the sweary Professor. After delivering the top-rated Festival talk of all time in 2019, it is an immense honor for us that we can welcome him to our lineup again, with another exclusive lecture and (fingers crossed!) a whole-day masterclass. MARKETING FESTIVAL 2021 Helen je vyhledávaná brand consultantka i uznávaná autorka. Zkušenosti má ze stavění velkých značek pro společnosti jako je Johnson & Johnson, Avon, BBC Worldwide a také přivedla k životu brand hned několika startupů s neuvěřitelnou valuací.MARKETING FESTIVAL
Marketing Festival 2020 Great speakers require great presentation – that's a cornerstone of our Festival. So when Covid struck, we made a bold move and decided our conference won't simply turn into a FAQ | MARKETING FESTIVAL The 2021 Festival will take place both online and offline. The conference will take place online on 23rd & 24th September and just like last year, you will be able to ask the speakers live. MARKETING FESTIVAL 2019 This is going to be huge – the famous author of ‘Predictably Irrational’ is coming to Prague for the first time! His eye-opening books and lectures have helped millions of people to better understand human behaviour and decision making. FRANKENPAGE: USING A MILLION LITTLE PIECES OF DATA TO Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. MARKETING FESTIVAL 2016 Marketing Festival 2016 Unikátní přednášky Michala Pastiera, Kevina Hillstroma, Michaela Aagarda a dalších skvělých řečníkůve Full HD.
MARKETING FESTIVAL 2014 The Marketing Festival is a WORLD-CLASS DIGITAL MARKETING EVENT, held in the very heart of Europe.We are going to give to you respected top professionals – marketers, PPC professionals, and web analysts. Get ready for a line-up unparalleled anywhere in the world.JONO ALDERSON
Jono Alderson. Jono has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, brand strategy, campaign strategy and web development - from defining the ‘big picture’ and strategic direction, right down to getting his hands dirty in the nitty-gritty technical details; and there’s nothing he knows better than the depths of WordPress development and COMPLETE PROGRAM FOR THE MARKETING FESTIVAL 2015 Thursday - Workshop day 400+ attendees, 20 speakers, and 60 hours just packed with knowledge. Morning and afternoon workshops are happening at Newton College. Registration starts on Tuesday, November 3, at 6 p.m. And the price? 1,000 CZK per workshop (VAT not included). MARKETING FESTIVAL 2021 I mean, what is there to say. At this moment, there is no greater marketing superstar than the sweary Professor. After delivering the top-rated Festival talk of all time in 2019, it is an immense honor for us that we can welcome him to our lineup again, with another exclusive lecture and (fingers crossed!) a whole-day masterclass. MARKETING FESTIVAL 2021 Helen je vyhledávaná brand consultantka i uznávaná autorka. Zkušenosti má ze stavění velkých značek pro společnosti jako je Johnson & Johnson, Avon, BBC Worldwide a také přivedla k životu brand hned několika startupů s neuvěřitelnou valuací.MARKETING FESTIVAL
Marketing Festival 2020 Great speakers require great presentation – that's a cornerstone of our Festival. So when Covid struck, we made a bold move and decided our conference won't simply turn into a FAQ | MARKETING FESTIVAL The 2021 Festival will take place both online and offline. The conference will take place online on 23rd & 24th September and just like last year, you will be able to ask the speakers live. MARKETING FESTIVAL 2019 This is going to be huge – the famous author of ‘Predictably Irrational’ is coming to Prague for the first time! His eye-opening books and lectures have helped millions of people to better understand human behaviour and decision making. FRANKENPAGE: USING A MILLION LITTLE PIECES OF DATA TO Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. MARKETING FESTIVAL 2016 Marketing Festival 2016 Unikátní přednášky Michala Pastiera, Kevina Hillstroma, Michaela Aagarda a dalších skvělých řečníkůve Full HD.
MARKETING FESTIVAL 2014 The Marketing Festival is a WORLD-CLASS DIGITAL MARKETING EVENT, held in the very heart of Europe.We are going to give to you respected top professionals – marketers, PPC professionals, and web analysts. Get ready for a line-up unparalleled anywhere in the world.JONO ALDERSON
Jono Alderson. Jono has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, brand strategy, campaign strategy and web development - from defining the ‘big picture’ and strategic direction, right down to getting his hands dirty in the nitty-gritty technical details; and there’s nothing he knows better than the depths of WordPress development and COMPLETE PROGRAM FOR THE MARKETING FESTIVAL 2015 Thursday - Workshop day 400+ attendees, 20 speakers, and 60 hours just packed with knowledge. Morning and afternoon workshops are happening at Newton College. Registration starts on Tuesday, November 3, at 6 p.m. And the price? 1,000 CZK per workshop (VAT not included).MARKETING FESTIVAL
Marketing Festival 2020 Great speakers require great presentation – that's a cornerstone of our Festival. So when Covid struck, we made a bold move and decided our conference won't simply turn into a 150 000 DISPLAY AND TEXT ADS GENERATED EXACTLY TO THE SITE Marketing Festival s.r.o. Renneská třída 393/12 639 00 BRNO - Štýřice IČ: 01646486 DIČ: CZ01646486 HIGHEND CRM WITH LOW COST TOOLS Bjoern Sjut shows a dozen tricks and tips to push you from just sending email newsletter to implementing highly automated CRM – but on a low cost infrastructure. From eye openers on subject line and send time to leveraging post view tracking in emails to understand what mails convert beyond the click. From simple tricks in email template setup to leveraging external data sources like weather HOW TO BUILD YOUR OWN AUTOMATED BIDDING SYSTEM IN LESS Bidding has become more difficult. With over 1000 changes in AdWords last year, there is a new level of complexity that cannot be managed by any humanoid. With automation now a necessity, Daniel will run through a number of real-world examples of bidding automation. Once you've finished this session you'll have all the tools you need to bid better than 90% of advertisers. THE BRAND FLIP: WHY CUSTOMERS NOW RUN COMPANIES AND HOW TO In the 13 years since Marty Neumeier wrote The Brand Gap, the influence of social media has proven his theory: “A brand isn’t what you say it is—it’s what they say it is.” The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a cross-industry judo throw that’s taking down some companies and DATA, CUSTOMERS & THE ART OF APPLYING PSYCHOLOGY You're data-driven and customer-centric; you're good! You're exploiting your a/b-testing bandwidth for evidence-based growth; You're even better! Bart - a worldwide renown consumer psychologist - will take you from there to a next level. As Bart says "Data = Consumer Behaviour, a Consumer = a Brain, and A/B-testing = Science". Join Bart on his mind-blowing trip through your customers conscious MARKETERS ARE FROM MARS, CONSUMERS ARE FROM NEW JERSEY Bob's fiery lecture will be divided into 3 sections: The Digital Delusion, The Brand Delusion, and The Age Delusion. And since his views differ wildly from the mainstream, odds are, it will be unlike anything you've ever heard at Marketing Festival – or any other conference for that matter. Brace yourselves for a talk that might just doubt everything you hold dear about digital marketing. CONQUERING INTERNATIONAL SEARCH MARKETS: THE KEY Expanding and growing your web search presence abroad can be tough, especially if you're starting from scratch in competitive countries and industries. You now have something less to worry about though: Aleyda will share insights, actionable tips and steps to follow to maximize your chances of success learned by doing international SEO to hundreds of sites across the globe for multinational to THE DAY GOOGLE ADWORDS CHANGED FOREVER! On the 25th June 2015, Google finally allowed us to use audiences created in Google Analytics to reach our customers on Google Search. This has been a game changer. Brendan & his colleague Ciaran will discuss 5 ways you can leverage these audiences within your Google AdWords campaign to drive conversion and maximise account efficiency. All insights will be supported by actual Client caseČASTÉ OTÁZKY
Letošní Marketing Festival proběhne jak online, tak offline. Konferenční část se uskuteční 23. a 24. září podobně jako loni v online podobě, včetně možnosti klást vybraným řečníkům živě dotazy.* Koupit videa
* Program
* Faq
* Přihlášení
* EN
------------------------- 3. - 4. ZÁŘÍ 2020 MARKETING FESTIVAL ONLINE ------------------------- MASTERCLASS MARKETINGU V DOBĚ KRIZE.Koupit videa
KONEC NUDNÝCH WEBINÁŘŮ, PŘICHÁZÍ ONLINE FESTIVAL Přednášky natočené zkušenými filmaři a živé Q&A sessions ve studiové kvalitě. Zatím si na to nikdo netroufl. Ale my věříme, že to jde.NAŠI ŘEČNÍCI
Všude kolem víří rady o tom, co by měly značky dělat v dobách krize a recese. Náš názor je jednoduchý – VYPLATÍ SE POSLOUCHAT JEN TY NEJLEPŠÍ Z NEJLEPŠÍCH. Lidi, kteří vybudovali značky v hodnotě miliard dolarů.TOM
GOODWIN
-------------------------EVP | ZENITH
CHANGING CULTURE
Přednášky o digitální transformaci a inovacích byly v minulosti skvělou příležitostí pro útěk ze sálu a pauzu na kafe. Tohle jsme už přece tolikrát slyšeli! Pak ale přišel rok 2020 a spoustě z nás vystavil dost nepříznivé vysvědčení. Jak se chopit příležitostí, které nám současná krize nabízí a proč vyhodit povrchní inovátory oknem – o tom všem bude Tomova přednáška. Nemůžeme se dočkat!LES BINET
& PETER FIELD
------------------------- THE GODFATHERS OF EFFECTIVENESS EFFECTIVENESS IN CONTEXT RECESSION Přezdívá se jim 'Kmotři efektivity' a ne neprávem – Peter a Les mají k dispozici neuvěřitelné množství dat o tom, co v reklamě funguje i jak správně stavět značky. Společně pracujeme na nové přednášce, která vezme v potaz i současnou situaci a na příkladech ukáže, jak a proč utrácet reklamní budgety v době krize.RICHARD
SHOTTON
------------------------- AUTHOR | THE CHOICE FACTORYTHE CHOICE FACTORY
Tahle přednáška bude naprostá lahůdka (nejen) pro fanoušky Dana Arielyho – Richard totiž už desítky let staví mosty mezi behaviorální psychologií a marketingem. Pokud jste ještě nečetli jeho knihu The Choice Factory, rozhodně se do ní pusťte – jde o jednu z nejoceňovanějších (a dle našeho skromného názoru nejlepších) marketingových publikací poslední dekády. Je nám velkou ctí, že můžeme Richarda přivítat v lineupu Marketing Festivalu!ZOE
SCAMAN
-------------------------FOUNDER | BODACIOUS
LESSONS FROM THE ENTERTAINMENT INDUSTRY Zoe describes herself as a bit of a swiss-army-knife, having worked in a variety of fields across brand building, entertainment strategy, new product development and the start-up world. She will present a refreshing talk on new and exciting channels and storytelling possibilities that brands have at their disposal, but have yet to takefull advantage of.
ANA
MILICEVIC
------------------------- CO-FOUNDER | SPARROW DIGITAL A FUTURE WITHOUT ADVERTISING Záplavy otravných reklamních formátů, krádeže dat, ad blocking nebo nízká důvěra spotřebitelů – jen namátkou výčet problémů, které sužují programmatic a digitální reklamu obecně. Jak z toho ven? Přesně na tuto otázku bude ve své přednášce hledat odpověď Ana Milicevic, odbornice na digitální média se sídlem v New Yorku.ROB
ESTREITINHO
-------------------------STRATEGIST | VCCP
STAY LIMINAL
Když jsme viděli jednu z posledních Robových přednášek, okamžitě jsme věděli, že ho musíme získat pro Festival. Roberto je brilantní stratég, který ve své vyčerpávající přednášce pokusí rozkrýt výzvy i složitá dilemata, kterým marketéři dnes čelí.DAVE
TROTT
-------------------------CREATIVE DIRECTOR
A MASTERCLASS IN CREATIVE THINKING Pokud budete od předních světových marketérů vyzvídat jejich nejoblíbenější knížky o reklamě, s velkou pravděpodobností padne název některé z knih Davea Trotta. Absolutní legenda mezi kreativními řediteli a jeden z největších myslitelů v oboru si pro online Festival přichystá svou pověstnou kreativnímasterclass!
DRAYTON
BIRD
------------------------- OWNER | DRAYTON BIRD ASSOCIATES LESSONS FROM MY TIME WITH DAVID OGILVY “Drayton Bird ví o direct marketingu víc, než kdokoliv na světě.” Rádi naše řečníky vychvalujeme do nebes, ale když na jejich adresu pěje ódy samotný David Ogilvy, rádi mu přenecháme slovo. Drayton má za sebou víc celosvětově úspěšných kampaní, než všichni předchozí řečníci Marketing Festivalu dohromady a v současnosti si pečlivě vybírá, komu věnuje svůj čas. Na Festival představí svou nabroušenou přednášku na téma “Proč jsou naše reklamy většinouna houby.”
_ Lineup konference ještě není zcela kompletní a vyhrazujeme si právo jej změnit. _Program
ZVLÁDNEME TO?
Jasně! Už loni jsme vyrazili na cestu kolem světa s cílem zjistit, co marketéry v budoucnu čeká. Celovečerní dokument Making a Marketer za účasti několika zvučných marketingových jmen si můžete zdarma přehrátna Youtube.
TO CHCI VIDĚT
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KDO ZA TÍM STOJÍ?
JAN
KOSTERA
Honza se už léta stará o obsahovou stránku Marketing Festivalu a loni také režíroval náš dokument Making a Marketer . Postará se o kvalitu obsahu přednášek i dramaturgii online Festivalu.TERRY
STAVOE
Terry je filmař rozkročený mezi New Yorkem a Paříží, který má na svém kontě skoro tisícovku reklam i několik celovečerních filmů. Točil pro značky jako je Budweiser, Coca-Cola, Subway nebo MTV a vezme si na starost americkou část našich natáčení.JORDAN
MCKELLAR
Jordan si rychle vydobyl solidní renomé mezi britskými videoproducenty. Společně se svou produkční agenturou tvoří reklamu a content pro klienty jako je Nike, Adidas, Lloyds a mnoho dalších. Postará se o natáčení přednášek v Londýně.JE VYPRODÁNO
Pokud máte vstupenku na Marketing Festival 2020, nemusíte nic řešit – PŘÍSTUP K ONLINE FESTIVALU ZÍSKÁVÁTE AUTOMATICKY. Více informací najdete v mailu.Koupit videa
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info@marketingfestival.cz MARKETING FESTIVAL S.R.O. Renneská třída 393/12 639 00 BRNO - ŠtýřiceIČ: 01646486
DIČ: CZ01646486
BANKOVNÍ ÚČET: 2600413633 / 2010 IBAN CZ5920100000002600413633SWIFT: FIOBCZPPXXX
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