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DIGITAL MARKETING
May 10, 2021. “Marketing is what you do when you have a sh#tty product.”. – Christopher Lochhead. January 5, 2021. “What’s Next for Marketing?”. – INNOVATION - MARKETING JOURNAL March 10, 2020. “How Woke is Coke?”. – Christian Sarkar and Philip Kotler. February 14, 2020. “CRITICISMS AND CONTRIBUTIONS OF MARKETING”SOCIAL MEDIA
April 20, 2018. “Data and Trust: . 4 Painful Lessons from Facebook” – Frank Grillo and Mark Blessington. April 5, 2018. “Brandshaming: The Kids vs. The “FINALLY, BRAND ACTIVISM!” “THE IMPACT OF SOCIAL MEDIA ON CUSTOMER EXPERIENCE Social media is no different. Leaders use the power of social media to surface those shared values and engage customers. Organizations will make a quantum leap in trust and creative collaborations when they legitimize, and even celebrate, their motivating social values. These are the deeply held human and social impulses that move people to act “SHIFTING FROM PERSONA TO PERSON” “HOW MARKET-BASED ASSETS GENERATE CUSTOMER VALUE” 1. The greater the value that can be generated from market-based assets for external entities such as customer, channels, suppliers, and other strategic partners, the greater their satisfaction and willingness to be involved with the firm, and, as a consequence, the greater the potential value of these marketplace entities to the firm.2.
“5 MARKETING KPIS YOU CANNOT MEASURE BUT SHOULD CARE ABOUTSEE MORE ON MARKETINGJOURNAL.ORG THE MARKETING JOURNALABOUTINTERVIEWSARTICLESVIDEOSBOOK REVIEWSVIEWS January 14, 2021. “Marketing is what you do when you have a sh#tty product.”. – Christopher Lochhead. January 5, 2021.DIGITAL MARKETING
May 10, 2021. “Marketing is what you do when you have a sh#tty product.”. – Christopher Lochhead. January 5, 2021. “What’s Next for Marketing?”. – INNOVATION - MARKETING JOURNAL March 10, 2020. “How Woke is Coke?”. – Christian Sarkar and Philip Kotler. February 14, 2020. “CRITICISMS AND CONTRIBUTIONS OF MARKETING”SOCIAL MEDIA
April 20, 2018. “Data and Trust: . 4 Painful Lessons from Facebook” – Frank Grillo and Mark Blessington. April 5, 2018. “Brandshaming: The Kids vs. The “FINALLY, BRAND ACTIVISM!” “THE IMPACT OF SOCIAL MEDIA ON CUSTOMER EXPERIENCE Social media is no different. Leaders use the power of social media to surface those shared values and engage customers. Organizations will make a quantum leap in trust and creative collaborations when they legitimize, and even celebrate, their motivating social values. These are the deeply held human and social impulses that move people to act “SHIFTING FROM PERSONA TO PERSON” “HOW MARKET-BASED ASSETS GENERATE CUSTOMER VALUE” 1. The greater the value that can be generated from market-based assets for external entities such as customer, channels, suppliers, and other strategic partners, the greater their satisfaction and willingness to be involved with the firm, and, as a consequence, the greater the potential value of these marketplace entities to the firm.2.
“5 MARKETING KPIS YOU CANNOT MEASURE BUT SHOULD CARE ABOUTSEE MORE ON MARKETINGJOURNAL.ORGDIGITAL MARKETING
May 10, 2021. “Marketing is what you do when you have a sh#tty product.”. – Christopher Lochhead. January 5, 2021. “What’s Next for Marketing?”. – “ECOSYSTEM MARKETING: THE FUTURE OF COMPETITION The ecosystem maps used to illustrate the various types of ecosystems were created using an ecosystem visualization tool: Ecosystematic. The colors for each node in the maps signify traffic and attention levels. Philip Kotler is the “father of modern marketing.”. He is the S.C. Johnson & Son Distinguished Professor of International “THE CONSUMER IN THE AGE OF CORONAVIRUS” The coronavirus COVID-19 is spreading relentlessly through the world creating a path of death and destruction. The world is in danger of falling into a Great Depression, with millions of unemployed workers across the globe. The impact will especially hit the poor – both in terms of health and economics; many cannot even afford to wash their “THE PLATFORM REVOLUTION” Geoffrey Parker is a professor of engineering at Dartmouth College (effective July 2016) and a visiting scholar at the MIT Initiative on the Digital Economy. He has been a professor of management science at Tulane University since 1998. Marshall W. Van Alstyne is one of the world’s foremost scholars of information business models, is a visiting scholar at the MIT Initiative on the “WELCOME TO THE AGE OF DEMARKETING” PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book “Marketing Management” is the most widely used textbook in marketing around the world. “DOES CX STILL MATTER?” The Search for a Unified View on CX. While many companies and organizations claim to have the universal definition of customer experience, the reality is different. “DELIVERING CUSTOMER OUTCOMES VERSUS SELLING PRODUCTS: THE At one time, customers educated sales people about their business needs and provided information to help them shape customized solutions. Today, the internet has transformed the way information is accessed—with one tap on a website you can easily enter your customer’s world the same way that your customers are already doing to learn about your company, and your competitor’s offerings. “THE BIG SHIFT IN PLATFORM BUSINESS MODELS” John Hagel is co-chairman for Deloitte LLP’s Center for the Edge with nearly 30 years of experience as a management consultant, author, speaker and entrepreneur. He is the author of numerous books, including “The Power ofPull,” “Net Gain,” “Net Worth,” “Out of the Box” and “The Only Sustainable Edge.”. Previously,he was
“TARGETING THE MULTICULTURAL MILLENNIAL” The Multicultural Millennial. The U.S.’ 75 million Millennials, age 18-34, are the country’s second largest generation, and include the often overlooked multicultural Millennials, those young people of African American, Asian American, and Hispanic heritage who comprise 42% of the cohort and are the nation’s largest workforcedemographic.
“DRIVING TOWARD CRM 3.0 IN THE AUTOMOTIVE INDUSTRY” Quick Wins. To make an accelerated CRM migration strategy financially viable, the automotive industry is looking for quick wins. It is critical to know which CRM upgrades are most likely to: Scale with us as we complete CRM 1.0, transition into 2.0, and plan for 3.0. Generate the most beneficial insights into customer needs. THE MARKETING JOURNALABOUTINTERVIEWSARTICLESVIDEOSBOOK REVIEWSVIEWS January 14, 2021. “Marketing is what you do when you have a sh#tty product.”. – Christopher Lochhead. January 5, 2021.DIGITAL MARKETING
May 10, 2021. “Marketing is what you do when you have a sh#tty product.”. – Christopher Lochhead. January 5, 2021. “What’s Next for Marketing?”. – INNOVATION - MARKETING JOURNAL March 10, 2020. “How Woke is Coke?”. – Christian Sarkar and Philip Kotler. February 14, 2020. “CRITICISMS AND CONTRIBUTIONS OF MARKETING”SOCIAL MEDIA
April 20, 2018. “Data and Trust: . 4 Painful Lessons from Facebook” – Frank Grillo and Mark Blessington. April 5, 2018. “Brandshaming: The Kids vs. The “FINALLY, BRAND ACTIVISM!” “THE IMPACT OF SOCIAL MEDIA ON CUSTOMER EXPERIENCE Social media is no different. Leaders use the power of social media to surface those shared values and engage customers. Organizations will make a quantum leap in trust and creative collaborations when they legitimize, and even celebrate, their motivating social values. These are the deeply held human and social impulses that move people to act “SHIFTING FROM PERSONA TO PERSON” “HOW MARKET-BASED ASSETS GENERATE CUSTOMER VALUE” 1. The greater the value that can be generated from market-based assets for external entities such as customer, channels, suppliers, and other strategic partners, the greater their satisfaction and willingness to be involved with the firm, and, as a consequence, the greater the potential value of these marketplace entities to the firm.2.
“5 MARKETING KPIS YOU CANNOT MEASURE BUT SHOULD CARE ABOUTSEE MORE ON MARKETINGJOURNAL.ORG THE MARKETING JOURNALABOUTINTERVIEWSARTICLESVIDEOSBOOK REVIEWSVIEWS January 14, 2021. “Marketing is what you do when you have a sh#tty product.”. – Christopher Lochhead. January 5, 2021.DIGITAL MARKETING
May 10, 2021. “Marketing is what you do when you have a sh#tty product.”. – Christopher Lochhead. January 5, 2021. “What’s Next for Marketing?”. – INNOVATION - MARKETING JOURNAL March 10, 2020. “How Woke is Coke?”. – Christian Sarkar and Philip Kotler. February 14, 2020. “CRITICISMS AND CONTRIBUTIONS OF MARKETING”SOCIAL MEDIA
April 20, 2018. “Data and Trust: . 4 Painful Lessons from Facebook” – Frank Grillo and Mark Blessington. April 5, 2018. “Brandshaming: The Kids vs. The “FINALLY, BRAND ACTIVISM!” “THE IMPACT OF SOCIAL MEDIA ON CUSTOMER EXPERIENCE Social media is no different. Leaders use the power of social media to surface those shared values and engage customers. Organizations will make a quantum leap in trust and creative collaborations when they legitimize, and even celebrate, their motivating social values. These are the deeply held human and social impulses that move people to act “SHIFTING FROM PERSONA TO PERSON” “HOW MARKET-BASED ASSETS GENERATE CUSTOMER VALUE” 1. The greater the value that can be generated from market-based assets for external entities such as customer, channels, suppliers, and other strategic partners, the greater their satisfaction and willingness to be involved with the firm, and, as a consequence, the greater the potential value of these marketplace entities to the firm.2.
“5 MARKETING KPIS YOU CANNOT MEASURE BUT SHOULD CARE ABOUTSEE MORE ON MARKETINGJOURNAL.ORGDIGITAL MARKETING
May 10, 2021. “Marketing is what you do when you have a sh#tty product.”. – Christopher Lochhead. January 5, 2021. “What’s Next for Marketing?”. – “ECOSYSTEM MARKETING: THE FUTURE OF COMPETITION The ecosystem maps used to illustrate the various types of ecosystems were created using an ecosystem visualization tool: Ecosystematic. The colors for each node in the maps signify traffic and attention levels. Philip Kotler is the “father of modern marketing.”. He is the S.C. Johnson & Son Distinguished Professor of International “THE CONSUMER IN THE AGE OF CORONAVIRUS” The coronavirus COVID-19 is spreading relentlessly through the world creating a path of death and destruction. The world is in danger of falling into a Great Depression, with millions of unemployed workers across the globe. The impact will especially hit the poor – both in terms of health and economics; many cannot even afford to wash their “THE PLATFORM REVOLUTION” Geoffrey Parker is a professor of engineering at Dartmouth College (effective July 2016) and a visiting scholar at the MIT Initiative on the Digital Economy. He has been a professor of management science at Tulane University since 1998. Marshall W. Van Alstyne is one of the world’s foremost scholars of information business models, is a visiting scholar at the MIT Initiative on the “WELCOME TO THE AGE OF DEMARKETING” PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book “Marketing Management” is the most widely used textbook in marketing around the world. “DOES CX STILL MATTER?” The Search for a Unified View on CX. While many companies and organizations claim to have the universal definition of customer experience, the reality is different. “DELIVERING CUSTOMER OUTCOMES VERSUS SELLING PRODUCTS: THE At one time, customers educated sales people about their business needs and provided information to help them shape customized solutions. Today, the internet has transformed the way information is accessed—with one tap on a website you can easily enter your customer’s world the same way that your customers are already doing to learn about your company, and your competitor’s offerings. “THE BIG SHIFT IN PLATFORM BUSINESS MODELS” John Hagel is co-chairman for Deloitte LLP’s Center for the Edge with nearly 30 years of experience as a management consultant, author, speaker and entrepreneur. He is the author of numerous books, including “The Power ofPull,” “Net Gain,” “Net Worth,” “Out of the Box” and “The Only Sustainable Edge.”. Previously,he was
“TARGETING THE MULTICULTURAL MILLENNIAL” The Multicultural Millennial. The U.S.’ 75 million Millennials, age 18-34, are the country’s second largest generation, and include the often overlooked multicultural Millennials, those young people of African American, Asian American, and Hispanic heritage who comprise 42% of the cohort and are the nation’s largest workforcedemographic.
“DRIVING TOWARD CRM 3.0 IN THE AUTOMOTIVE INDUSTRY” Quick Wins. To make an accelerated CRM migration strategy financially viable, the automotive industry is looking for quick wins. It is critical to know which CRM upgrades are most likely to: Scale with us as we complete CRM 1.0, transition into 2.0, and plan for 3.0. Generate the most beneficial insights into customer needs.*
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“LEADERSHIP IN A TIME OF CRISIS: GENERAL MCCHRYSTAL’S ADVICE FOR PRESIDENT TRUMP, GOVERNORS & CEOS” – HEATHER CLANCY AND CHRISTOPHER LOCHHEADMay 3, 2020
DISCUSSION: “THE STORY AND MODEL OF HAIER GROUP”April 29, 2020
“AVOIDING DUMB DIGITAL MARKETING IN A SMART WORLD” – RAJ SACHDEVApril 21, 2020
“MARKETING THROUGH THE CRISIS: 7 IDEAS” – CHRISTOPHER LOCHHEADApril 10, 2020
“BRAND SOLIDARITY: COLLABORATION IN A TIME OF CRISIS” – IVANGURKOV
April 6, 2020
“VIRAL FLOWS” – JOHN HAGELApril 3, 2020
VIDEO: “5 KEYS TO CROSS SYSTEM PROBLEM SOLVING” – PANEL, GLOBALPETER DRUCKER FORUM
March 13, 2020
“NETWORKS AND PLATFORMS: THE NEW MEANS OF VALUE CREATION” –CHRISTIAN SARKAR
March 10, 2020
“81 CREATIVITY TRIGGERS TO ENERGIZE YOUR IDEATION PROCESS” –ANTHONY ULWICK
February 20, 2020
“HOW WOKE IS COKE?” – CHRISTIAN SARKAR AND PHILIP KOTLERFebruary 14, 2020
“THE RULES OF PLATFORM DESIGN” – AN INTERVIEW WITH SIMONE CICEROJanuary 22, 2020
“THE ALGEBRA OF HAPPINESS” – SCOTT GALLOWAY’S TAKE ON LIFE, LIBERTY AND THE PURSUITJanuary 17, 2020
“IS YOUR 2020 MARKETING PLAN RADICAL ENOUGH?” – CHRISTOPHERLOCHHEAD
January 14, 2020
“ON THE EDGE OF A NEW DECADE” – JOHN HAGELJanuary 10, 2020
BRAND ACTIVISM: AN INTERVIEW WITH PHILIP KOTLER AND CHRISTIAN SARKARDecember 18, 2019
“FROM CSR TO CORPORATE RESPONSIBILITY” – AN INTERVIEW WITH STEPHEN HAHN-GRIFFITHSDecember 9, 2019
“COMPETING ON STORIES: MARKETING AND CULTURAL NARRATIVES” – CHRISTIAN SARKAR AND PHILIP KOTLERNovember 19, 2019
“BRAND HACKS AND THE SEARCH FOR MEANING” – AN INTERVIEW WITHEMMANUEL PROBST
November 13, 2019
“THE POWER OF ECOSYSTEMS” – AN INTERVIEW WITH RICHARD STRAUBNovember 5, 2019
“THE HEALING ORGANIZATION” – AN INTERVIEW WITH RAJ SISODIANovember 3, 2019
“THE FUTURE OF WORK IS ENTREPRENEURIAL” – ORLY ZEEWYNovember 1, 2019
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