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WHAT IS LINK POPULARITY? Definition A measure of the quantity and quality of sites that link to your site. Information Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a Link Popularity Read More » WHAT IS COST PER ACTION (CPA)? Definition Online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations. Information The actions defined in a cost-per-action agreement relate directly to some type of conversion, with sales and registrations among the most common. This does not include deals based solely on clicks, which are referred to Cost Per Action (CPA) ReadWHAT IS A REP FIRM?
Definition Ad sales partner specializing primarily in single-site sales. Information Rep firms, short for site representation firms, act as an outsourced advertising sales force. Rep firms focus on high-traffic, well-branded sites. Given the amount of focus on individual sites, participants must have sufficient ad inventory to justify representation. Exclusive representation is often required HOW TO USE THE SEMRUSH API WITH EXCEL... THE EASIEST METHOD update: SEMrush has provided a 14 day free trial affiliate link for MT readers. It won’t be the API level plan, but you can get a feel for the available data. Do you want to be able to automatically pull all kinds of SEO and PPC data and avoid hours of data entry? WHAT IS AN AFFILIATE MANAGER? Definition A person responsible for managing an online affiliate program for an affiliate merchant. Information Typical activities include: Recruit new affiliates and screen applications Provide customer service to existing affiliates Maintain the creative units and promotions. Report on the affiliate program activity. Finding new ways to increase performance through the affiliate marketing WHAT IS A TRICK BANNER? Information. Trick banners seek to overcome “banner blindness” and “banner baggage” by disguising the fact that they are advertising devices. Typically, no mention is made of the advertiser, just an imitation of an operating system or popular application. While it is common for trick banners to VIRTUAL DIGITAL MARKETING CONFERENCES (AT-HOME EVENTS Hello! (waves socially-distantly) For years, we’ve been dutifully maintaining the big list of digital marketing conferences so you have timely info for your long-range planning. Due to COVID, we’re adding this companion resource for virtual summits. Look for many updates in the coming months, as the trend from in-person to virtual is only heating up. Virtual Digital Marketing WHAT IS SITE SEARCH? Definition Search functionality specific to one site. Information Site search can make or break the user experience. Great search results can help win long-time visitors. Poor search results (“no records found” or “every record found”) risk losing visitors forever. Search tools are often divided into two categories; software that runs on your servers and hosted Site Search Read More » ONLINE ADVERTISING GLOSSARY ad blocking – the blocking of Web advertisements, typically the image in graphical Web advertisements. advertising network – a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. banner ad – a graphical web advertising unit, typically measuring 468 pixels wide WHAT IS WEB SITE TRAFFIC? Web site traffic was initially viewed as an all-important metric for gauging success on the Web. This assumption was due in part to the lack of other business metrics to explain the .com phenomenon. Now much of the focus has shifted back to profitability, and Web site traffic is only part of the equation. Web site traffic x conversion =results.
WHAT IS LINK POPULARITY? Definition A measure of the quantity and quality of sites that link to your site. Information Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a Link Popularity Read More » WHAT IS COST PER ACTION (CPA)? Definition Online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations. Information The actions defined in a cost-per-action agreement relate directly to some type of conversion, with sales and registrations among the most common. This does not include deals based solely on clicks, which are referred to Cost Per Action (CPA) ReadWHAT IS A REP FIRM?
Definition Ad sales partner specializing primarily in single-site sales. Information Rep firms, short for site representation firms, act as an outsourced advertising sales force. Rep firms focus on high-traffic, well-branded sites. Given the amount of focus on individual sites, participants must have sufficient ad inventory to justify representation. Exclusive representation is often required HOW TO USE THE SEMRUSH API WITH EXCEL... THE EASIEST METHOD update: SEMrush has provided a 14 day free trial affiliate link for MT readers. It won’t be the API level plan, but you can get a feel for the available data. Do you want to be able to automatically pull all kinds of SEO and PPC data and avoid hours of data entry? WHAT IS AN AFFILIATE MANAGER? Definition A person responsible for managing an online affiliate program for an affiliate merchant. Information Typical activities include: Recruit new affiliates and screen applications Provide customer service to existing affiliates Maintain the creative units and promotions. Report on the affiliate program activity. Finding new ways to increase performance through the affiliate marketing WHAT IS A TRICK BANNER? Information. Trick banners seek to overcome “banner blindness” and “banner baggage” by disguising the fact that they are advertising devices. Typically, no mention is made of the advertiser, just an imitation of an operating system or popular application. While it is common for trick banners to 2021 DIGITAL MARKETING CONFERENCES The freshest list of digital marketing conferences. 400+ major events from around the world yearly. Plus, exclusive discounts save $, £ or€.
40+ DIGITAL MARKETING DEGREES & CERTIFICATE PROGRAMS (US) Here is our research into the digital marketing-related degree programs at universities and colleges in the United States. It includes direct links to the main curriculum page, plus details on courses related to internet marketing, social media marketing, e-commerce or e-business. The types of programs include: • Bachelor’s degrees with a digital marketing major, concentration/emphasis, or DIGITAL MARKETING BACHELOR'S DEGREES This is a subset of our complete list of digital marketing degrees and certificate programs at traditional universities and colleges in the United States.. This is the list that only includes Bachelor’s programs about digital marketing or related topics. DIGITAL MARKETING BLOGS Digital Marketing Blogs – The Big List Alright! We are building the biggest list of the best blogs, starting fresh in 2018 and getting massive in 2019. see also: Tools | Blogs | Forums | Podcasts | YouTube | WordPress Digital: Publications Marketing LandClickZ Digital: Agencies AimclearPortentStone TempleTopRank Blog Digital: Other Digital MarketereConsultancyHubspot BlogWordStream Ads WHAT IS WEB SITE TRAFFIC? Web site traffic was initially viewed as an all-important metric for gauging success on the Web. This assumption was due in part to the lack of other business metrics to explain the .com phenomenon. Now much of the focus has shifted back to profitability, and Web site traffic is only part of the equation. Web site traffic x conversion =results.
WHAT IS KEYWORD MARKETING? Definition Putting your message in front of people who are searching using particular keywords and phrases. Information Keyword marketing can have slightly different meanings depending on whom you ask. For ad buyers, keyword marketing involves purchasing ad units, typically banners, on the search results page when a Web surfer searches for particular keywords and phrases. Keyword MarketingWHAT IS A REP FIRM?
Definition Ad sales partner specializing primarily in single-site sales. Information Rep firms, short for site representation firms, act as an outsourced advertising sales force. Rep firms focus on high-traffic, well-branded sites. Given the amount of focus on individual sites, participants must have sufficient ad inventory to justify representation. Exclusive representation is often required WHAT IS BANNER BLINDNESS? Definition. The tendency of web visitors to ignore banner ads, even when banners contain information visitors are actively seeking. Information. The term banner blindness was brought to the attention of the Web community via the 1998 study “Banner Blindness: Web Searchers Often Miss Obvious Links,” by Jan Panero Benway and David M. Lane.. It is worth noting that “blindness” is only one WHAT IS A MEDIA KIT? Definition A resource created by a publisher to help prospective ad buyers evaluate advertising opportunities. Information Media kits often contain information about rates, ad sizes and formats, targeting options, audience profiles, case studies, contact information, plus anything else that helps buyers make informed decisions. There are no static rules, and media kits vary greatly. However WHAT IS A FREQUENCY CAP? Definition Restriction on the amount of times a specific visitor is shown a particular advertisement. Information Frequency capping is often cited as a way to avoid banner burnout, the point where visitors are being overexposed and response drops. This may be true for campaigns of a direct-response nature measured by click-throughs, but it might run Frequency Cap Read More » 2021 DIGITAL MARKETING CONFERENCES The freshest list of digital marketing conferences. 400+ major events from around the world yearly. Plus, exclusive discounts save $, £ or€.
VIRTUAL DIGITAL MARKETING CONFERENCES (AT-HOME EVENTSBEST MARKETING CONFERENCESDIGITAL MARKETING CONFERENCEDIRECT MARKETING CONFERENCESMARKETING VIRTUAL EVENTSVIRTUAL EVENT MARKETINGVIRTUAL EVENT MARKETING STRATEGY Hello! (waves socially-distantly) For years, we’ve been dutifully maintaining the big list of digital marketing conferences so you have timely info for your long-range planning. Due to COVID, we’re adding this companion resource for virtual summits. Look for many updates in the coming months, as the trend from in-person to virtual is only heating up. Virtual Digital Marketing WHAT IS SITE SEARCH? Definition Search functionality specific to one site. Information Site search can make or break the user experience. Great search results can help win long-time visitors. Poor search results (“no records found” or “every record found”) risk losing visitors forever. Search tools are often divided into two categories; software that runs on your servers and hosted Site Search Read More » ONLINE ADVERTISING GLOSSARY ad blocking – the blocking of Web advertisements, typically the image in graphical Web advertisements. advertising network – a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. banner ad – a graphical web advertising unit, typically measuring 468 pixels wide WHAT IS WEB SITE TRAFFIC? Web site traffic was initially viewed as an all-important metric for gauging success on the Web. This assumption was due in part to the lack of other business metrics to explain the .com phenomenon. Now much of the focus has shifted back to profitability, and Web site traffic is only part of the equation. Web site traffic x conversion =results.
WHAT IS COST PER ACTION (CPA)? Definition Online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations. Information The actions defined in a cost-per-action agreement relate directly to some type of conversion, with sales and registrations among the most common. This does not include deals based solely on clicks, which are referred to Cost Per Action (CPA) Read HOW TO USE THE SEMRUSH API WITH EXCEL... THE EASIEST METHOD update: SEMrush has provided a 14 day free trial affiliate link for MT readers. It won’t be the API level plan, but you can get a feel for the available data. Do you want to be able to automatically pull all kinds of SEO and PPC data and avoid hours of data entry?WHAT IS A HEATMAP?
Definition A graphical representation of data where varying degrees of a single metric are shown using colors. Information Heatmaps are often used by online marketers to show what percentage of people interacted with different parts of a web page, whether it is via eyetracking, clicktracking, mousetracking, etc. The most-used parts of the page are often Heatmap Read More » WHAT IS BANNER BLINDNESS? Definition The tendency of web visitors to ignore banner ads, even when banners contain information visitors are actively seeking. Information The term banner blindness was brought to the attention of the Web community via the 1998 study “Banner Blindness: Web Searchers Often Miss Obvious Links,” by Jan Panero Benway and David M. Lane. It is Banner Blindness Read More » WHAT IS A TRICK BANNER? Information. Trick banners seek to overcome “banner blindness” and “banner baggage” by disguising the fact that they are advertising devices. Typically, no mention is made of the advertiser, just an imitation of an operating system or popular application. While it is common for trick banners to 2021 DIGITAL MARKETING CONFERENCES The freshest list of digital marketing conferences. 400+ major events from around the world yearly. Plus, exclusive discounts save $, £ or€.
VIRTUAL DIGITAL MARKETING CONFERENCES (AT-HOME EVENTSBEST MARKETING CONFERENCESDIGITAL MARKETING CONFERENCEDIRECT MARKETING CONFERENCESMARKETING VIRTUAL EVENTSVIRTUAL EVENT MARKETINGVIRTUAL EVENT MARKETING STRATEGY Hello! (waves socially-distantly) For years, we’ve been dutifully maintaining the big list of digital marketing conferences so you have timely info for your long-range planning. Due to COVID, we’re adding this companion resource for virtual summits. Look for many updates in the coming months, as the trend from in-person to virtual is only heating up. Virtual Digital Marketing WHAT IS SITE SEARCH? Definition Search functionality specific to one site. Information Site search can make or break the user experience. Great search results can help win long-time visitors. Poor search results (“no records found” or “every record found”) risk losing visitors forever. Search tools are often divided into two categories; software that runs on your servers and hosted Site Search Read More » ONLINE ADVERTISING GLOSSARY ad blocking – the blocking of Web advertisements, typically the image in graphical Web advertisements. advertising network – a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. banner ad – a graphical web advertising unit, typically measuring 468 pixels wide WHAT IS WEB SITE TRAFFIC? Web site traffic was initially viewed as an all-important metric for gauging success on the Web. This assumption was due in part to the lack of other business metrics to explain the .com phenomenon. Now much of the focus has shifted back to profitability, and Web site traffic is only part of the equation. Web site traffic x conversion =results.
WHAT IS COST PER ACTION (CPA)? Definition Online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations. Information The actions defined in a cost-per-action agreement relate directly to some type of conversion, with sales and registrations among the most common. This does not include deals based solely on clicks, which are referred to Cost Per Action (CPA) Read HOW TO USE THE SEMRUSH API WITH EXCEL... THE EASIEST METHOD update: SEMrush has provided a 14 day free trial affiliate link for MT readers. It won’t be the API level plan, but you can get a feel for the available data. Do you want to be able to automatically pull all kinds of SEO and PPC data and avoid hours of data entry?WHAT IS A HEATMAP?
Definition A graphical representation of data where varying degrees of a single metric are shown using colors. Information Heatmaps are often used by online marketers to show what percentage of people interacted with different parts of a web page, whether it is via eyetracking, clicktracking, mousetracking, etc. The most-used parts of the page are often Heatmap Read More » WHAT IS BANNER BLINDNESS? Definition The tendency of web visitors to ignore banner ads, even when banners contain information visitors are actively seeking. Information The term banner blindness was brought to the attention of the Web community via the 1998 study “Banner Blindness: Web Searchers Often Miss Obvious Links,” by Jan Panero Benway and David M. Lane. It is Banner Blindness Read More » WHAT IS A TRICK BANNER? Information. Trick banners seek to overcome “banner blindness” and “banner baggage” by disguising the fact that they are advertising devices. Typically, no mention is made of the advertiser, just an imitation of an operating system or popular application. While it is common for trick banners to 2021 DIGITAL MARKETING CONFERENCES The freshest list of digital marketing conferences. 400+ major events from around the world yearly. Plus, exclusive discounts save $, £ or€.
WHAT IS WEB SITE TRAFFIC? Web site traffic was initially viewed as an all-important metric for gauging success on the Web. This assumption was due in part to the lack of other business metrics to explain the .com phenomenon. Now much of the focus has shifted back to profitability, and Web site traffic is only part of the equation. Web site traffic x conversion =results.
WHAT IS BANNER BLINDNESS? Definition. The tendency of web visitors to ignore banner ads, even when banners contain information visitors are actively seeking. Information. The term banner blindness was brought to the attention of the Web community via the 1998 study “Banner Blindness: Web Searchers Often Miss Obvious Links,” by Jan Panero Benway and David M. Lane.. It is worth noting that “blindness” is only one WHAT IS AN INTERSTITIAL? Definition An advertisement that loads between two content pages. Information One of the most common interstitials is the pop-up ad. Another emerging format is a full-page ad that interrupts sequential content, forcing exposure to the advertisement before visitors can continue on their content path. Interstitials are a form of interruption marketing. This quality appeals to Interstitial WHAT IS LINK POPULARITY? Definition A measure of the quantity and quality of sites that link to your site. Information Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a Link Popularity Read More »WHAT IS A URL?
Definition Location of a resource on the Internet. Information A URL, short for universal resource locator, includes the protocol (ex. HTTP, FTP), the domain name (or IP address), and additional path information (folder/file). On the Web, a URL may address a Web page file, image file, or any other file supported by the HTTP protocol. URL Read More WHAT IS AN AFFILIATE MANAGER? Definition A person responsible for managing an online affiliate program for an affiliate merchant. Information Typical activities include: Recruit new affiliates and screen applications Provide customer service to existing affiliates Maintain the creative units and promotions. Report on the affiliate program activity. Finding new ways to increase performance through the affiliate marketing WHAT IS SOCIAL NETWORKING? Definition The process of creating, building, and nurturing virtual communities and relationships between people online. Information Social networking revolves allows like-minded individuals to be in touch with each other using websites and web-based applications. Facebook, MySpace, Twitter, and LinkedIn are examples of social networking sites. The definition of the term “social networkWHAT IS EMAIL SPAM?
Definition Unwanted, unsolicited email. Information The definition of email spam is purposely vague because everybody has his or her own definition. As it currently stands, email spam is in the eye of the beholder. Email spam usually pertains to unsolicited commercial messages sent in bulk by people you don’t know–although there are exceptions to this Email Spam Read More »WHAT IS ALT TEXT?
Definition HTML attribute that provides alternative text when non-textual elements, typically images, cannot be displayed. Information ALT text is commonly omitted from web pages, from the smallest personal pages to the largest web corporate sites. Yet, if properly used, ALT text can be quite useful. Among other things, ALT text can: * provide further detail ALT Text Read More »Skip to content
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THE DIGITAL MARKETING REFERENCEOUR BEST RESOURCES
2020 DIGITAL MARKETING CONFERENCES – 400+ EVENTS YEARLY (+EXCLUSIVEDISCOUNTS)
2020 Digital Marketing Conferences – 400+ Events Yearly (+Our Discounts) Welcome to the big list. This page is updated multiple times per week, year after year.last updated: April 17, 2020 We’renow
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DIGITAL MARKETING TOOLS – THE ULTIMATE REFERENCE Digital Marketing Tools – The Ultimate Reference What if you remembered every useful digital marketing tool you found? That’s the goal here. This page is my ongoing library of digital marketing tools and resources.Read More »
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SEMRUSH PRICING — SURPRISING FINDINGS + CURRENT DISCOUNTS2019-05-30
For the most part, the major SEO tools have similar pricing. It makes sense, since they pay attention to each other. But inRead More »
WHAT GETS MORE LIKES: IMAGES OR VIDEOS? (INSTAGRAM CASE STUDY)2019-04-22
You are about to enter… the unintentional case study zone. It all started with a dog. With a big personality. Who frequently strikesRead More »
SEMRUSH VS. AHREFS VS. MOZ — 2019 SEO TOOL REVIEW2019-04-21
SEMrush vs. Ahrefs vs. Moz — 2019 SEO Tool Comparison / Review (preview version) SEMrush has provided a MT-specific link for a 14Read More »
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ONLINE MARKETING CALCULATORS Online Marketing Calculators A-Z list of the best marketing calculators from around theRead More »
WORDPRESS PLUGINS: THE ULTIMATE REFERENCE WordPress Plugins & Resources: The Ultimate Reference What if you remembered every useful WordPressRead More »
MARKETING GLOSSARY (THE ORIGINAL MARKETING TERMS) In the beginning, the glossary was the whole site. Over time, as more people learned the terminology, we added new resources that delivered more value. The glossary is still lightly maintained periodically, but for now it is not the main focus of the site.POPULAR TERMS
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