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MARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
CONTENT MARKETING
marketing is more than communication. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. Corporate Blog/Sponsored Post $50.00Add to Cart.
DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around."KPI OVERLOAD
But the explosion in available data and metrics can give us KPI tunnel vision. It can blind businesses to what’s really most important. Sky found that it was tracking more that 2,000 KPIs across their business, leading to short-termism and disjointed marketing. They eventually found a way to narrow the KPIs they track to 30. DESIGN THINKING AND THE THEATER OF INNOVATION CARTOON The design thinking methodology, pioneered and evangelized by fabled design firm IDEO, has spread from products to services to just about anything in business. “Design Thinking” has joined the corporate lexicon in a similar fashion as “Agile”. It means different things to different people and, too often, is used as shorthand for a magic potion approach to innovation and creative VIRTUAL COLLABORATION CARTOON virtual collaboration. Paid licensing options include high resolution download. Team collaboration can be tricky in the best of times, but it will be interesting to see how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools,and
FAKE INFLUENCE AND AUTHENTICITY CARTOON fake influence and authenticity. Paid licensing options include high resolution download. A few months ago, Unilever CMO Keith Weed raised an alarm on the state of influencer marketing. In particular, he went after the widespread practice of influencers who buy fake followers and use bots to juice engagement. “We need to take urgent action THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered. "8 TYPES OF BAD CREATIVE CRITICS" CARTOON 8 types of bad creative critics. Paid licensing options include high resolution download. I originally drew a version of this cartoon back in 2006 and it’s still one of my more requested and licensed. There’s an ad agency in Australia that has a wall-sized version hanging in the room where they review creative with clients.MARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
CONTENT MARKETING
marketing is more than communication. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. Corporate Blog/Sponsored Post $50.00Add to Cart.
DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around."KPI OVERLOAD
But the explosion in available data and metrics can give us KPI tunnel vision. It can blind businesses to what’s really most important. Sky found that it was tracking more that 2,000 KPIs across their business, leading to short-termism and disjointed marketing. They eventually found a way to narrow the KPIs they track to 30. DESIGN THINKING AND THE THEATER OF INNOVATION CARTOON The design thinking methodology, pioneered and evangelized by fabled design firm IDEO, has spread from products to services to just about anything in business. “Design Thinking” has joined the corporate lexicon in a similar fashion as “Agile”. It means different things to different people and, too often, is used as shorthand for a magic potion approach to innovation and creative VIRTUAL COLLABORATION CARTOON virtual collaboration. Paid licensing options include high resolution download. Team collaboration can be tricky in the best of times, but it will be interesting to see how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools,and
FAKE INFLUENCE AND AUTHENTICITY CARTOON fake influence and authenticity. Paid licensing options include high resolution download. A few months ago, Unilever CMO Keith Weed raised an alarm on the state of influencer marketing. In particular, he went after the widespread practice of influencers who buy fake followers and use bots to juice engagement. “We need to take urgent action THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered. "8 TYPES OF BAD CREATIVE CRITICS" CARTOON 8 types of bad creative critics. Paid licensing options include high resolution download. I originally drew a version of this cartoon back in 2006 and it’s still one of my more requested and licensed. There’s an ad agency in Australia that has a wall-sized version hanging in the room where they review creative with clients. GENERATIONAL MARKETING Epoch Strategy Director Alex Murrell wrote a fascinating piece a couple years ago on “The Ageism in Advertising” and the knee-jerk way that marketers obsess over younger generations. Alex cited that only 5% of advertising spend is targeted to adults aged 35-64, despite the fact that over 50s hold 80% of the wealth (in the UK), make up 60% of car sales, 58% of travel spending, 50% of healthABOUT MARKETOONIST
Tom Fishburne started drawing cartoons on the backs of business cases as a Harvard Business School student. From an emailed cartoon to coworkers in 2002, Tom’s Marketoonist series has grown by word of mouth to reach more than 200,000 readers every week and his cartoons have been featured by the Wall Street Journal, Fast Company, and TheNew York Times.
YOUR AD IGNORED HERE, A CARTOON BOOK BY TOM FISHBURNE From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne.Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of marketing life on the 15th anniversary of the series. BACK TO NORMAL CARTOON Last year, Professor Scott Galloway described COVID-19 as "an accelerant" not a "change agent." As he later expanded: "The pandemic's most enduring impact will be as an accelerant. While it will initiate some changes and alter the direction of some trends, the pandemic's primary effect has been to accelerate dynamics already present in society – from e-commerce to online education to remote INNOVATION | MARKETOONIST | TOM FISHBURNE innovation dreamers, realists, and spoilers. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. VIRTUAL COLLABORATION CARTOON Team collaboration can be tricky in the best of times, but it will be interested to navigate how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools, and SUSTAINABILITY MARKETING CARTOON A consumer protection group called ICPEN recently found that 42% of sustainability claims made by brands online were “exaggerated, false, or deceptive.”. In 1983, an undergrad named Jay Westerveld coined the term “greenwashing” after seeing a “reuse your towel to help save the environment” card in a Fiji hotel that was THE PACE OF CHANGE CARTOON the pace of change. Paid licensing options include high resolution download. “The pace of change has never been this fast, yet it will never be this slow again,” Justin Trudeau famously said in his 2018 speech at Davos. Of course that was two years before COVID-19 changed and accelerated everyone’s plans beyond recognition. THE VALUE PROPOSITION AND LESSONS FROM HIGHER EDUCATION "Universities are no longer nonprofits, but the highest-gross-margin luxury brands in the world," NYU Professor Scott Galloway wrote recently. Professor Galloway has been exploring the crisis of higher education in the U.S. lately, accelerated by the pandemic. Of all the wrecking ball implications of Covid-19 on brands, the impact on higher education is one of the most dramatic. POWERPOINT-ITIS CARTOON Here are a few related cartoons I’ve drawn over the years. Death By PowerPoint, 2011. PowerPoint the Idea, 2012. Idea Camouflage, 2009. Gallery of Management Consulting, 2009. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart.* __
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Marketoonist | Tom Fishburne Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.* Campaigns
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DIGITAL TRANSFORMATION AND ORGANIZATIONAL CHANGE There’s a funny image circulating right now of a survey that asks, “Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19.” COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, “Sometimes it takes a crisis to turn people’s mindsets around.” The… Read MoreRead More
GET CARTOONS LIKE THIS IN YOUR INBOX Join over 200,000 marketers who read this cartoon every week. CARTOON POWERED MARKETINGCARTOONS TO LICENSE
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MARKETING IS MORE THAN COMMUNICATION In any crisis that impacts cash flow, one of the first reactions of a business is often to cut the marketing budget. That can leave marketers scrambling with how to do their jobs with less. I liked this reminder from Mark Ritson to remember all four Ps, not just Promotion (which relates to communications), but Product, Placement, and Price. “The world… Read MoreLicense
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DECISION PARALYSIS
I recently stumbled across the old cliche adage attributed to Cicero: “More is lost by indecision than wrong decision.” Every business is being asked to make decisions with incomplete information right now. What limited information we do have can change quickly. There’s often no clear right call in such a climate of uncertainty. And so, the default decision is no… Read MoreLicense
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HOW NOT TO COMMUNICATE RIGHT NOW Brands are judged less by how they operate when things go right, than by how they handle situations when things go wrong. Mark Ritson recently recounted the story of Marks & Spencer during World War II, when the retailer made ration clothing for the British public. They had to figure out how to manufacture clothing in a different… ReadMore
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VIRTUAL COLLABORATION Team collaboration can be tricky in the best of times, but it will be interesting to see how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools, and trying to juggle kids in the background. Videoconferencing technology has advanced (and kudos to Zoom for announcing… Read MoreLicense
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MANAGING UNCERTAINTY “The worst thing to do in a time of chaos is add to it.” I found this quote from an article from Ogilvy on British brands reacting to the Brexit vote a few years ago. While Brexit isn’t a good corollary for what is happening now, I was reminded by this quote that we will periodically have to navigate times… Read MoreLicense
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CUSTOMER-CENTRIC CULTURE Many companies pay lip service to being customer-centric, but don’t actually put it into practice. When used primarily as a buzzword, it’s no surprise the results are only buzzword-deep. The CMO Council found that “only 14 percent of marketers would say that customer-centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that… Read MoreLicense
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ERROR: Invalid or expired token.ABOUT MARKETOONIST
Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audienceswith cartoons.
2015 Marketoonist
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