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MEDIATEL: MEDIATEL NEWS: KNIFE CRIME: ANALYSIS OF THE Knife crime: analysis of the media response. Ray Snoddy looks at the reaction and responsibilities of the press in covering the wave of murder and tragedy sweeping the UK. Often it is a cartoonist who best encapsulates a crisis, a dilemma, a piece of arrant political hypocrisy or incompetence. Equally often it is The Times cartoonistPeter
MEDIATELEVENTSAUDIOOOHSOLUTIONSMEDIATEL CONNECTEDDISPLAY Operating in the heart of the media industry. The UK media industry's number one destination for data, news and events — with expertise in data management and application development. Mediatel Connected. Mediatel Connected Logo. MEDIATEL: MEDIATEL NEWS Alcohol brands predicted to reduce annual TV spend by 2.4%. Alcohol brands will reduce TV advertising spend over the next three years in response to declining broadcast audiences and a shift in media strategy, a report by Zenith has found. MEDIATEL: MEDIATEL NEWS: DENTSU: FORGET 'VIEWABILITY' AND The conclusion is also a challenge to existing Media Ratings Council standards, which say 50% of an ad must be in view for one continuous second for display and mobile. Large display formats must have 30% in view for one continuous second, while video ads must be 50% in view for two continuous seconds. Dentsu’s research says: “MRC MEDIATEL: MEDIATEL NEWS: WHITTINGDALE'S PLOT FOR THE There is an unfortunate sliding scale effect here - at least so far as the Treasury is concerned – the more you stick to the remit, the remit of Willie Whitelaw, the lower the selling price.. Take away, or dilute the remit and what would be the point of the channel? You would be selling little more than a broadcasting slot and a bit of name recognition, both of which would be wasting assets MEDIATEL: MEDIATEL NEWS: ISBA SET TO LAUNCH PROJECT ORIGIN Print icon. ISBA will launch a prototype version of Project Origin, its ambitious cross-media measurement initiative, later this month after Johnson & Johnson, Dentsu and IPG Mediabrands came on board as funding partners. All the major digital platforms, including Facebook, Google and Amazon, are part of Origin, as are 25 UK advertisers. MEDIATEL: MEDIATEL NEWS: GLOBAL OOH GUIDELINES TO BE UNVEILED The World Out of Home Organisation will unveil updated guidelines for audience measurement at its European Forum tomorrow (18 May). The Creating Global Guidelines for Out of Home Audience Measurement initiative will update OOH audience measurement; provide a framework for the measurement of digital OOH; address the creation of audience data for automated trading; and MEDIATEL: MEDIATEL NEWS: RIGHT-WING FRED & THE BATTLE FOR Assuming Fred, with his unique Hartlepool insights, was real rather than a windup, he might, in the coming months, be able to take the step-up from radio to television as new television news services are launched. After all, Andrew Neil, chairman of the most dramatic of the new services, GB TV, the first 24-hour television news channel to be MEDIATEL: MEDIATEL NEWS: A NEW SHERIFF IS IN TOWN: HOST Lindsay Shelton, s trategic partnerships manager at A Million Ads, extols the benefits of a new frontier in podcast advertising. Podcasts, the media platform of 2020 is still seeing immense growth due to our transformed daily behaviours. As a result, we’ve seen podcast listening move away from spiking around commuting times and work breaks, towards a more constant stream of listening MEDIATEL: MEDIATEL NEWS: PROGRESSIVE PEOPLE LAUNCHES FOR Print icon. Progressive People, a digital media and marketing talent agency and executive search practice has launched for the UK digital media sector. Headed up by Keith Rattray (top right), founder of digital recruitment agency dot-gap, and Scott Deutrom (top left), former MD of advertising at Immediate Media and CRO at ESI Media,Progressive
MEDIATEL: MEDIATEL NEWS: KNIFE CRIME: ANALYSIS OF THE Knife crime: analysis of the media response. Ray Snoddy looks at the reaction and responsibilities of the press in covering the wave of murder and tragedy sweeping the UK. Often it is a cartoonist who best encapsulates a crisis, a dilemma, a piece of arrant political hypocrisy or incompetence. Equally often it is The Times cartoonistPeter
MEDIATEL: MEDIATEL NEWS Alcohol brands predicted to reduce annual TV spend by 2.4%. Alcohol brands will reduce TV advertising spend over the next three years in response to declining broadcast audiences and a shift in media strategy, a report by Zenith has found. MEDIATEL: MEDIATEL NEWS: ALL IN TO PUSH FOR CHANGE 15 hours ago · The All-in Census is full of strong data and good intentions, but some of the findings show the scale of the challenge making the ad industry more inclusive, Jan Gooding warns. MEDIATEL: MEDIATEL NEWS: MEDIATEL TEAMS UP WITH JOBBIO TO 1 day ago · We can connect you to some of the most ambitious companies in the world, writes the chief executive of Mediatel Group. Mediatel has teamed up with Jobbio to launch Mediatel Jobs, a dedicated career marketplace for everyone who works in media, advertising and the wider martech and adtech sectors.. We have been asked many times by our readers and our advertisers to offer a way toconnect
MEDIATEL: MEDIATEL NEWS: THIRD OF BLACK EMPLOYEES LIKELY 1 day ago · The All In Report, which reveals the findings of the Census, was published today by the industry’s Inclusion Working Group, formed by the Advertising Association, IPA and ISBA. MEDIATEL: MEDIATEL NEWS: TRIUMPHANT TRIUMVIRATE 1 day ago · Ray Snoddy salutes the CFlight collaboration announcement as something good to finally come from the US. Sometimes, huge international initiatives that look so promising for the media turn out to be so much less than they seem- while more modest, innovative developments deliver much more because they are real.. It took less than a week for “Rishi’s global tax that will really hitthe tech
MEDIATEL: MEDIATEL NEWS: THE NEW ‘MEDIAPALOOZA’: HOW AND In the midst of a flurry of media agency reviews, Nick Manning assesses what's changed across the pitching landscape. Doesn’t time fly? It’s six years since the first ‘Mediapalooza’, when media agency reviews came fast and furiously.MEDIATEL
Kickstart your media planning, buying and sales in. a click. Independent media research, analysis and planning apps providing information in one simple to use platform. As the UK’s largest single-source of media data, it’s the first stop for agencies, media owners, brands and academic institutions. MEDIATEL: MEDIATEL NEWS: IPA AND ISBA LAUNCH MARKETING The IPA and ISBA have launched a survey into marketing effectiveness with the aim of benchmarking the culture and working practices of agencies and brands. ITV AND C4 GO ALL-IN ON CFLIGHT WITH SKY 1 day ago · McIntosh told Mediatel News: "Sky took that original project and vastly improved it such was its potential and benefits that they said to ITV and Channel 4 'are you interested in going three ways on developing it for the UK?' "I don't think we knew at the time how to then go about it. We had to sign up RSMB and TechEdge and get them to figure out how to do it." MEDIATEL: MEDIATEL NEWS 1 day ago · After a busy start to the year that has seen both his 'meeja' social life and Newsline presence suffer, Greg Grimmer, now global COO of mobile startup Fetch, is back - MEDIATELEVENTSAUDIOOOHSOLUTIONSMEDIATEL CONNECTEDDISPLAY Operating in the heart of the media industry. The UK media industry's number one destination for data, news and events — with expertise in data management and application development. Mediatel Connected. Mediatel Connected Logo. MEDIATEL: MEDIATEL NEWS Alcohol brands predicted to reduce annual TV spend by 2.4%. Alcohol brands will reduce TV advertising spend over the next three years in response to declining broadcast audiences and a shift in media strategy, a report by Zenith has found. MEDIATEL: MEDIATEL NEWS: DENTSU: FORGET 'VIEWABILITY' AND The conclusion is also a challenge to existing Media Ratings Council standards, which say 50% of an ad must be in view for one continuous second for display and mobile. Large display formats must have 30% in view for one continuous second, while video ads must be 50% in view for two continuous seconds. Dentsu’s research says: “MRC MEDIATEL: MEDIATEL NEWS: WHITTINGDALE'S PLOT FOR THE If anything, the case for privatisation of Channel 4 is considerably weaker than five years ago. Then, Patrick Barwise, emeritus professor at the London Business School estimated that the most a sale would raise would be between £400 million to £500 million with the channel’s existing remit. The value could be closer to £350 millionnow
MEDIATEL: MEDIATEL NEWS: GLOBAL OOH GUIDELINES TO BE UNVEILED The World Out of Home Organisation will unveil updated guidelines for audience measurement at its European Forum tomorrow (18 May). The Creating Global Guidelines for Out of Home Audience Measurement initiative will update OOH audience measurement; provide a framework for the measurement of digital OOH; address the creation of audience data for automated trading; and MEDIATEL: MEDIATEL NEWS: RIGHT-WING FRED & THE BATTLE FOR Assuming Fred, with his unique Hartlepool insights, was real rather than a windup, he might, in the coming months, be able to take the step-up from radio to television as new television news services are launched. After all, Andrew Neil, chairman of the most dramatic of the new services, GB TV, the first 24-hour television news channel to be MEDIATEL: MEDIATEL NEWS: PROGRESSIVE PEOPLE LAUNCHES FOR Print icon. Progressive People, a digital media and marketing talent agency and executive search practice has launched for the UK digital media sector. Headed up by Keith Rattray (top right), founder of digital recruitment agency dot-gap, and Scott Deutrom (top left), former MD of advertising at Immediate Media and CRO at ESI Media,Progressive
MEDIATEL: MEDIATEL NEWS: A NEW SHERIFF IS IN TOWN: HOST Lindsay Shelton, s trategic partnerships manager at A Million Ads, extols the benefits of a new frontier in podcast advertising. Podcasts, the media platform of 2020 is still seeing immense growth due to our transformed daily behaviours. As a result, we’ve seen podcast listening move away from spiking around commuting times and work breaks, towards a more constant stream of listening MEDIATEL: MEDIATEL NEWS: NOW IS THE PERFECT TIME TO UNLOCK Prior to lockdown, a mobile and digital OOH cross-channel programmatic strategy used to promote a range of health clubs drove a 2.35x increase in footfall to clubs, which rose to 2.44x following in-campaign optimisation. This synergy between progOOH and mobile is just one way you achieve the brand impact of premium digital OOH,followed up with
MEDIATEL: MEDIATEL NEWS: THE EVER INCREASING IMPORTANCE OF ESG According to Adeline Diab, Bloomberg Intelligence, Head of ESG and Thematic Investing EMEA, "Global ESG assets are on track to exceed $53 trillion by 2025, representing more than a third of the $140.5 trillion in projected total assets under management, we estimate in MEDIATELEVENTSAUDIOOOHSOLUTIONSMEDIATEL CONNECTEDDISPLAY Operating in the heart of the media industry. The UK media industry's number one destination for data, news and events — with expertise in data management and application development. Mediatel Connected. Mediatel Connected Logo. MEDIATEL: MEDIATEL NEWS Alcohol brands predicted to reduce annual TV spend by 2.4%. Alcohol brands will reduce TV advertising spend over the next three years in response to declining broadcast audiences and a shift in media strategy, a report by Zenith has found. MEDIATEL: MEDIATEL NEWS: DENTSU: FORGET 'VIEWABILITY' AND The conclusion is also a challenge to existing Media Ratings Council standards, which say 50% of an ad must be in view for one continuous second for display and mobile. Large display formats must have 30% in view for one continuous second, while video ads must be 50% in view for two continuous seconds. Dentsu’s research says: “MRC MEDIATEL: MEDIATEL NEWS: WHITTINGDALE'S PLOT FOR THE If anything, the case for privatisation of Channel 4 is considerably weaker than five years ago. Then, Patrick Barwise, emeritus professor at the London Business School estimated that the most a sale would raise would be between £400 million to £500 million with the channel’s existing remit. The value could be closer to £350 millionnow
MEDIATEL: MEDIATEL NEWS: GLOBAL OOH GUIDELINES TO BE UNVEILED The World Out of Home Organisation will unveil updated guidelines for audience measurement at its European Forum tomorrow (18 May). The Creating Global Guidelines for Out of Home Audience Measurement initiative will update OOH audience measurement; provide a framework for the measurement of digital OOH; address the creation of audience data for automated trading; and MEDIATEL: MEDIATEL NEWS: RIGHT-WING FRED & THE BATTLE FOR Assuming Fred, with his unique Hartlepool insights, was real rather than a windup, he might, in the coming months, be able to take the step-up from radio to television as new television news services are launched. After all, Andrew Neil, chairman of the most dramatic of the new services, GB TV, the first 24-hour television news channel to be MEDIATEL: MEDIATEL NEWS: PROGRESSIVE PEOPLE LAUNCHES FOR Print icon. Progressive People, a digital media and marketing talent agency and executive search practice has launched for the UK digital media sector. Headed up by Keith Rattray (top right), founder of digital recruitment agency dot-gap, and Scott Deutrom (top left), former MD of advertising at Immediate Media and CRO at ESI Media,Progressive
MEDIATEL: MEDIATEL NEWS: A NEW SHERIFF IS IN TOWN: HOST Lindsay Shelton, s trategic partnerships manager at A Million Ads, extols the benefits of a new frontier in podcast advertising. Podcasts, the media platform of 2020 is still seeing immense growth due to our transformed daily behaviours. As a result, we’ve seen podcast listening move away from spiking around commuting times and work breaks, towards a more constant stream of listening MEDIATEL: MEDIATEL NEWS: NOW IS THE PERFECT TIME TO UNLOCK Prior to lockdown, a mobile and digital OOH cross-channel programmatic strategy used to promote a range of health clubs drove a 2.35x increase in footfall to clubs, which rose to 2.44x following in-campaign optimisation. This synergy between progOOH and mobile is just one way you achieve the brand impact of premium digital OOH,followed up with
MEDIATEL: MEDIATEL NEWS: THE EVER INCREASING IMPORTANCE OF ESG According to Adeline Diab, Bloomberg Intelligence, Head of ESG and Thematic Investing EMEA, "Global ESG assets are on track to exceed $53 trillion by 2025, representing more than a third of the $140.5 trillion in projected total assets under management, we estimate in MEDIATEL: MEDIATEL NEWS: THIRD OF BLACK EMPLOYEES LIKELY The All In Report, which reveals the findings of the Census, was published today by the industry’s Inclusion Working Group, formed by the Advertising Association, IPA and ISBA. MEDIATEL: MEDIATEL NEWS: MEDIATEL TEAMS UP WITH JOBBIO TO 23 hours ago · We can connect you to some of the most ambitious companies in the world, writes the chief executive of Mediatel Group. Mediatel has teamed up with Jobbio to launch Mediatel Jobs, a dedicated career marketplace for everyone who works in media, advertising and the wider martech and adtech sectors.. We have been asked many times by our readers and our advertisers to offer a way to MEDIATEL: MEDIATEL NEWS: IPA AND ISBA LAUNCH MARKETING 1 day ago · The IPA and ISBA have launched a survey into marketing effectiveness with the aim of benchmarking the culture and working practices of agencies and brands. MEDIATEL: MEDIATEL NEWS: TRIUMPHANT TRIUMVIRATE 19 hours ago · Ray Snoddy salutes the CFlight collaboration announcement as something good to finally come from the US. Sometimes, huge international initiatives that look so promising for the media turn out to be so much less than they seem- while more modest, innovative developments deliver much more because they are real.. It took less than a week for “Rishi’s global tax that will really hitthe tech
MEDIATEL: MEDIATEL NEWS: GLOBAL OOH GUIDELINES TO BE UNVEILED The World Out of Home Organisation will unveil updated guidelines for audience measurement at its European Forum tomorrow (18 May). The Creating Global Guidelines for Out of Home Audience Measurement initiative will update OOH audience measurement; provide a framework for the measurement of digital OOH; address the creation of audience data for automated trading; and MEDIATEL: MEDIATEL NEWS: THE NEW ‘MEDIAPALOOZA’: HOW AND In the midst of a flurry of media agency reviews, Nick Manning assesses what's changed across the pitching landscape. Doesn’t time fly? It’s six years since the first ‘Mediapalooza’, when media agency reviews came fast and furiously. ITV AND C4 GO ALL-IN ON CFLIGHT WITH SKY 22 hours ago · McIntosh told Mediatel News: "Sky took that original project and vastly improved it such was its potential and benefits that they said to ITV and Channel 4 'are you interested in going three ways on developing it for the UK?' "I don't think we knew at the time how to then go about it. We had to sign up RSMB and TechEdge and get them to figure out how to do it."MEDIATEL
Kickstart your media planning, buying and sales in. a click. Independent media research, analysis and planning apps providing information in one simple to use platform. As the UK’s largest single-source of media data, it’s the first stop for agencies, media owners, brands and academic institutions.MEDIATEL: EVENTS
Global events and conferences designed to inform, educate and inspire. Actionable insights and valuable networking opportunities. Each event brings together experts across the media and TV industries. Be part of the Mediatel network. Reach 20,000 executives globally through our publications and conferences. Mediatel Digital Events. MEDIATEL: MEDIATEL NEWS 23 hours ago · After a busy start to the year that has seen both his 'meeja' social life and Newsline presence suffer, Greg Grimmer, now global COO of mobile startup Fetch, is back - and according to him, the world's gone Globile. MEDIATELEVENTSAUDIOOOHSOLUTIONSMEDIATEL CONNECTEDDISPLAY Operating in the heart of the media industry. The UK media industry's number one destination for data, news and events — with expertise in data management and application development. Mediatel Connected. Mediatel Connected Logo. MEDIATEL: MEDIATEL NEWS Alcohol brands predicted to reduce annual TV spend by 2.4%. Alcohol brands will reduce TV advertising spend over the next three years in response to declining broadcast audiences and a shift in media strategy, a report by Zenith has found. MEDIATEL: MEDIATEL NEWS: DENTSU: FORGET 'VIEWABILITY' AND The conclusion is also a challenge to existing Media Ratings Council standards, which say 50% of an ad must be in view for one continuous second for display and mobile. Large display formats must have 30% in view for one continuous second, while video ads must be 50% in view for two continuous seconds. Dentsu’s research says: “MRC MEDIATEL: MEDIATEL NEWS: WHITTINGDALE'S PLOT FOR THE If anything, the case for privatisation of Channel 4 is considerably weaker than five years ago. Then, Patrick Barwise, emeritus professor at the London Business School estimated that the most a sale would raise would be between £400 million to £500 million with the channel’s existing remit. The value could be closer to £350 millionnow
MEDIATEL: MEDIATEL NEWS: GLOBAL OOH GUIDELINES TO BE UNVEILED The World Out of Home Organisation will unveil updated guidelines for audience measurement at its European Forum tomorrow (18 May). The Creating Global Guidelines for Out of Home Audience Measurement initiative will update OOH audience measurement; provide a framework for the measurement of digital OOH; address the creation of audience data for automated trading; and MEDIATEL: MEDIATEL NEWS: RIGHT-WING FRED & THE BATTLE FOR Assuming Fred, with his unique Hartlepool insights, was real rather than a windup, he might, in the coming months, be able to take the step-up from radio to television as new television news services are launched. After all, Andrew Neil, chairman of the most dramatic of the new services, GB TV, the first 24-hour television news channel to be MEDIATEL: MEDIATEL NEWS: PROGRESSIVE PEOPLE LAUNCHES FOR Print icon. Progressive People, a digital media and marketing talent agency and executive search practice has launched for the UK digital media sector. Headed up by Keith Rattray (top right), founder of digital recruitment agency dot-gap, and Scott Deutrom (top left), former MD of advertising at Immediate Media and CRO at ESI Media,Progressive
MEDIATEL: MEDIATEL NEWS: A NEW SHERIFF IS IN TOWN: HOST Lindsay Shelton, s trategic partnerships manager at A Million Ads, extols the benefits of a new frontier in podcast advertising. Podcasts, the media platform of 2020 is still seeing immense growth due to our transformed daily behaviours. As a result, we’ve seen podcast listening move away from spiking around commuting times and work breaks, towards a more constant stream of listening MEDIATEL: MEDIATEL NEWS: NOW IS THE PERFECT TIME TO UNLOCK Prior to lockdown, a mobile and digital OOH cross-channel programmatic strategy used to promote a range of health clubs drove a 2.35x increase in footfall to clubs, which rose to 2.44x following in-campaign optimisation. This synergy between progOOH and mobile is just one way you achieve the brand impact of premium digital OOH,followed up with
MEDIATEL: MEDIATEL NEWS: THE EVER INCREASING IMPORTANCE OF ESG According to Adeline Diab, Bloomberg Intelligence, Head of ESG and Thematic Investing EMEA, "Global ESG assets are on track to exceed $53 trillion by 2025, representing more than a third of the $140.5 trillion in projected total assets under management, we estimate in MEDIATELEVENTSAUDIOOOHSOLUTIONSMEDIATEL CONNECTEDDISPLAY Operating in the heart of the media industry. The UK media industry's number one destination for data, news and events — with expertise in data management and application development. Mediatel Connected. Mediatel Connected Logo. MEDIATEL: MEDIATEL NEWS Alcohol brands predicted to reduce annual TV spend by 2.4%. Alcohol brands will reduce TV advertising spend over the next three years in response to declining broadcast audiences and a shift in media strategy, a report by Zenith has found. MEDIATEL: MEDIATEL NEWS: DENTSU: FORGET 'VIEWABILITY' AND The conclusion is also a challenge to existing Media Ratings Council standards, which say 50% of an ad must be in view for one continuous second for display and mobile. Large display formats must have 30% in view for one continuous second, while video ads must be 50% in view for two continuous seconds. Dentsu’s research says: “MRC MEDIATEL: MEDIATEL NEWS: WHITTINGDALE'S PLOT FOR THE If anything, the case for privatisation of Channel 4 is considerably weaker than five years ago. Then, Patrick Barwise, emeritus professor at the London Business School estimated that the most a sale would raise would be between £400 million to £500 million with the channel’s existing remit. The value could be closer to £350 millionnow
MEDIATEL: MEDIATEL NEWS: GLOBAL OOH GUIDELINES TO BE UNVEILED The World Out of Home Organisation will unveil updated guidelines for audience measurement at its European Forum tomorrow (18 May). The Creating Global Guidelines for Out of Home Audience Measurement initiative will update OOH audience measurement; provide a framework for the measurement of digital OOH; address the creation of audience data for automated trading; and MEDIATEL: MEDIATEL NEWS: RIGHT-WING FRED & THE BATTLE FOR Assuming Fred, with his unique Hartlepool insights, was real rather than a windup, he might, in the coming months, be able to take the step-up from radio to television as new television news services are launched. After all, Andrew Neil, chairman of the most dramatic of the new services, GB TV, the first 24-hour television news channel to be MEDIATEL: MEDIATEL NEWS: PROGRESSIVE PEOPLE LAUNCHES FOR Print icon. Progressive People, a digital media and marketing talent agency and executive search practice has launched for the UK digital media sector. Headed up by Keith Rattray (top right), founder of digital recruitment agency dot-gap, and Scott Deutrom (top left), former MD of advertising at Immediate Media and CRO at ESI Media,Progressive
MEDIATEL: MEDIATEL NEWS: A NEW SHERIFF IS IN TOWN: HOST Lindsay Shelton, s trategic partnerships manager at A Million Ads, extols the benefits of a new frontier in podcast advertising. Podcasts, the media platform of 2020 is still seeing immense growth due to our transformed daily behaviours. As a result, we’ve seen podcast listening move away from spiking around commuting times and work breaks, towards a more constant stream of listening MEDIATEL: MEDIATEL NEWS: NOW IS THE PERFECT TIME TO UNLOCK Prior to lockdown, a mobile and digital OOH cross-channel programmatic strategy used to promote a range of health clubs drove a 2.35x increase in footfall to clubs, which rose to 2.44x following in-campaign optimisation. This synergy between progOOH and mobile is just one way you achieve the brand impact of premium digital OOH,followed up with
MEDIATEL: MEDIATEL NEWS: THE EVER INCREASING IMPORTANCE OF ESG According to Adeline Diab, Bloomberg Intelligence, Head of ESG and Thematic Investing EMEA, "Global ESG assets are on track to exceed $53 trillion by 2025, representing more than a third of the $140.5 trillion in projected total assets under management, we estimate in MEDIATEL: MEDIATEL NEWS Alcohol brands predicted to reduce annual TV spend by 2.4%. Alcohol brands will reduce TV advertising spend over the next three years in response to declining broadcast audiences and a shift in media strategy, a report by Zenith has found. MEDIATEL: MEDIATEL NEWS: MEDIATEL TEAMS UP WITH JOBBIO TO 3 hours ago · We can connect you to some of the most ambitious companies in the world, writes the chief executive of Mediatel Group. Mediatel has teamed up with Jobbio to launch Mediatel Jobs, a dedicated career marketplace for everyone who works in media, advertising and the wider martech and adtech sectors.. We have been asked many times by our readers and our advertisers to offer a way to MEDIATEL: MEDIATEL NEWS: TRIUMPHANT TRIUMVIRATE 39 minutes ago · Ray Snoddy salutes the CFlight collaboration announcement as something good to finally come from the US. Sometimes, huge international initiatives that look so promising for the media turn out to be so much less than they seem- while more modest, innovative developments deliver much more because they are real.. It took less than a week for “Rishi’s global tax that will really hitthe tech
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Direct. Reports, insights, data and pricing guides for Direct Mail and Doordrop. Mediatel Events. MEDIATEL: MEDIATEL NEWS: THE NEW ‘MEDIAPALOOZA’: HOW AND 1 day ago · In the midst of a flurry of media agency reviews, Nick Manning assesses what's changed across the pitching landscape. Doesn’t time fly? It’s six years since the first ‘Mediapalooza’, when media agency reviews came fast and furiously. MEDIATEL: MEDIATEL NEWS: IPA AND ISBA LAUNCH MARKETING 20 hours ago · The IPA and ISBA have launched a survey into marketing effectiveness with the aim of benchmarking the culture and working practices of agencies and brands. MEDIATEL: MEDIATEL NEWS: GLOBAL OOH GUIDELINES TO BE UNVEILED The World Out of Home Organisation will unveil updated guidelines for audience measurement at its European Forum tomorrow (18 May). The Creating Global Guidelines for Out of Home Audience Measurement initiative will update OOH audience measurement; provide a framework for the measurement of digital OOH; address the creation of audience data for automated trading; and ITV AND C4 GO ALL-IN ON CFLIGHT WITH SKY 3 hours ago · CFlight, the UK TV industry's first measurement tool for ads shown on linear and video-on-demand TV without duplicating audiences, has been formally launched in the UK as jointly-owned product by the Big Three broadcasters. MEDIATEL: MEDIATEL NEWS: GOOGLE PLEDGES AD MANAGER CHANGES 1 day ago · France’s antitrust regulator has fined Google €220m (£189m) for abusing its dominant position in the online advertising market. Even though the fine is tiny by Google’s standards – less than 1% of its 2020 revenue (£39bn) – the French Competition Authority hailed the decision as a “global first” because it tackled the complex algorithmic auction process that give Google suchan
MEDIATEL: MEDIATEL NEWS: LINGUISTIC DIVIDE; WINE ANALOGIES Talking of media language, may I introduce you to the term ‘Gnatcatcher’, in use among the hardcore technologists looking for alternatives to third-party cookies and universal ID solutions in the privacy debate.. I’ve written before about how this cohort is fixated on ornithological terminology, but Gnatcatcher is in a class of its own and, insofar as it contains acronyms within an Mediatel Logo Icon Mediatel Logo original-file's-desc Mediatel Logo Connected: Display Connected: Media Landscape Connected: Regional Connected: AV Consumer Surveys Connected: Direct LinkedIn LinkedIn logo icon Twitter Twitter logo icon Youtube Youtube logo icon Flickr Flickr logo icon Instagram Instagram logo icon Mail Mail icon Downarrow
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