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Chez Mirai, nous travaillons au plus près de nos clients pour développer leur canal direct, en réduisant leur dépendance face aux OTA et en augmentant leur GOP (gross operating profit). Nous proposons non seulement des moyens technologiques de qualité optimale, mais également des services de marketing et de conseil en stratégie dedistribution.
TRIVAGO LAUNCHES ITS CPA OR COMMISSIONABLE MODEL. WHAT IS En español, en français, em português.. A few months ago, trivago announced to its partners the implementation of a new participation model based on commissions or CPA (cost per acquisition).. In this way, trivago joins the rest of the large meta-search engines in launching a CPA model as an alternative to the classic CPC (cost perclick).
WHAT ARE GOOGLE PROPERTY PROMOTION ADS AND HOW DO THEY WORK? Property Promotion Ads are a great opportunity to boost the direct sales of hotels, as they help hotels gain visibility and access new demand and, therefore, more bookings. The wide range of types of bidding permitted by Google, and especially the Commission (per Stay) option, make this a highly attractive advertising space. MIRAI | DISTRIBUCIÓN HOTELERA, MARKETING Y VENTA DIRECTATRANSLATETHIS PAGE
En Mirai trabajamos muy cerca de nuestros clientes para potenciar su canal directo, reduciendo su dependencia de las OTA e incrementando su GOP (gross operating profit). Además de la mejor tecnología, proporcionamos servicios de marketing así como consultoría estratégica de distribución. MOTOR DE RESERVAS DE MIRAITRANSLATE THIS PAGE Ofertas y paquetes. El sistema de ofertas y paquetes de Mirai es la columna vertebral del motor de reservas. Para el usuario, ver ofertas siempre será más atractivo que simplemente ver precios. Por este motivo, ofrecemos infinitas opciones de configuración: cálculo de precio, condiciones, visibilidad atractiva o flexibilidad. MIRAI | HOTEL DISTRIBUTION, MARKETING AND DIRECT SALES By working closely with each customer, we have been able to boost their direct channel, reducing OTA dependency and boosting GOP (gross operating profit). Besides having the best technology, we offer marketing services and distribution strategy consulting. GOOGLE PROPERTY PROMOTION ADS, NOW AVAILABLE FOR MIRAI CLIENTS En español, en français, em português.. Google has recently launched Property Promotion Ads, a feature that allows you to place your hotel in a prominent position in search results by destination (e.g. “Hotel in Mallorca”).We explain the details in this post: how it works, how much it costs, available markets and answer other doubts that may arise. MIRAI METASEARCH: CONNECTS YOUR HOTEL TO THE MAIN Mirai Metasearch connects your hotel to the main metasearch engines, regardless of who your booking engine provider is. MIRAI BOOKING ENGINE Mirai’s system of offers and packages is the backbone of our reservation engine. For this reason, we offer infinite configuration options: price calculation, conditions, appealing visibility or flexibility. We allow so much content to be available, that you will have a whole range of offers at your disposal for your website. HOW TO CALCULATE THE REAL COST OF EACH SALES CHANNEL The commission cost is 16.000€. The fixed-rate cost is 400€ x 12 months = 4,800€. The total cost is therefore 20,800€, which on a sale of 80,000€ is a total of 25.5%. The less that your fixed-rate channels less, the larger your commission will be, in many cases reaching 30% or 25%. MIRAI | DISTRIBUTION HÔTELIÈRE, MARKETING ET VENTE DIRECTETRANSLATETHIS PAGE
Chez Mirai, nous travaillons au plus près de nos clients pour développer leur canal direct, en réduisant leur dépendance face aux OTA et en augmentant leur GOP (gross operating profit). Nous proposons non seulement des moyens technologiques de qualité optimale, mais également des services de marketing et de conseil en stratégie dedistribution.
TRIVAGO LAUNCHES ITS CPA OR COMMISSIONABLE MODEL. WHAT IS En español, en français, em português.. A few months ago, trivago announced to its partners the implementation of a new participation model based on commissions or CPA (cost per acquisition).. In this way, trivago joins the rest of the large meta-search engines in launching a CPA model as an alternative to the classic CPC (cost perclick).
WHAT ARE GOOGLE PROPERTY PROMOTION ADS AND HOW DO THEY WORK? Property Promotion Ads are a great opportunity to boost the direct sales of hotels, as they help hotels gain visibility and access new demand and, therefore, more bookings. The wide range of types of bidding permitted by Google, and especially the Commission (per Stay) option, make this a highly attractive advertising space. MIRAI | DISTRIBUCIÓN HOTELERA, MARKETING Y VENTA DIRECTATRANSLATETHIS PAGE
En Mirai trabajamos muy cerca de nuestros clientes para potenciar su canal directo, reduciendo su dependencia de las OTA e incrementando su GOP (gross operating profit). Además de la mejor tecnología, proporcionamos servicios de marketing así como consultoría estratégica de distribución. MOTOR DE RESERVAS DE MIRAITRANSLATE THIS PAGE Ofertas y paquetes. El sistema de ofertas y paquetes de Mirai es la columna vertebral del motor de reservas. Para el usuario, ver ofertas siempre será más atractivo que simplemente ver precios. Por este motivo, ofrecemos infinitas opciones de configuración: cálculo de precio, condiciones, visibilidad atractiva o flexibilidad. MIRAI DIGITAL: DIGITAL MARKETING SERVICES FOR HOTELS is the digital marketing solution your hotel needs: Available regardless of the booking system you use. We designed a global strategy to get the best return on your investment. We are hoteliers, we have been in your shoes and we know how to respond to your needs. MIRAI'S BLOG FOR HOTELIERS Google Hotel Ads adds children to its occupancy filter. It is a very sought-after feature, especially in the more leisure segment, and it opens the possibility for hotels to expose their direct channel hence competing with the leading OTAs in a much higher position in the funnel than the direct channel traditionally holds. . INTRODUCING THE MIRAI METASEARCH DASHBOARD FOR MANAGING To make this easier, the Mirai Metasearch dashboard now has new functionality which allows users to change from “last-click attribution” to “assisted booking” views with just a single click. You will see that some results don’t change (such as clicks or costs), but others do (bookings, revenues, commission or WHAT IS GOOGLE COMMISSION PER STAY (CPS) AND HOW DOES IT WORK? En español. En français.. The cost-per-acquisition (CPA) programme by Google Hotel Ads is available to Mirai clients. This new system is called “commission per stay” or CPS, and until mid-2020 it was known as Google Hotel Ads Commission Program or GHACP. PRINCESS HOTELS CAPTURES GREATER DEMAND IN VOLATILE TIMES En español, en français, em português.. A few weeks ago Google presented its interesting Hotel Insights tool, which provides hotels with information about users interested in staying in the areas in which they are located and provides resources to increase the visibility of their websites on Google and improve the performance of their activity. In the framework of this launch, Google SANDOS REDUCES ITS COST PER BOOKING THROUGH SMART BIDDING En español, en français, em português.. Google recently introduced Hotel Insights, a tool that provides hotels with information on trends and resources to improve their site visibility and attract more users to improve the performance of their marketing efforts.As part of the launch, Google presented several success stories, including one about Sandos Hotels & Resorts. MIRAI METASEARCH, AN ADVANCED SOLUTION TO CONNECT YOUR Mirai Metasearch is the solution that allows you to connect direct sales of your hotel to the different price comparison websites (metasearch engines or metasearch), regardless of the booking engineyou work with.
GOOGLE FREE BOOKING LINKS IMPACT; TIME FOR THE NUMBERS En español, en français, em português.. Google launched free booking links on March 9th to complement the existing Google Hotel Ads program. It was the company’s biggest move in recent times and generated an endless debate about where Google is heading in the online travel ecosystem. HOW TO VIEW GOOGLE HOTEL ADS RESULTS AS IF YOU WERE IN Click on Settings and select “search settings”. 5. In the last block you will see these two settings where it indicates: a. “The region on which to show results.”. You will see that you have selected “Current Region” which is your current country. We choose France. b. “The language in which Google shows us the results. THE IMPORTANCE OF DATA REGARDING DIRECT SALES Making decisions backed up by data allows us to take action in a safer way. And re-evaluating the effect of our actions helps us adjust and improve, creating an agile, data-driven work methodology that will increase our increasingly-important direct sales MIRAI | EXPERTS IN HOTEL DISTRIBUTION AND MOVING SALES TO At Mirai we work very close to our clients to boost their direct channel sales, reducing their OTA dependency and increasing the GOP (gross operating profit). We provide technology, marketing services and the best strategic consultancy. MIRAI | HOTEL DISTRIBUTION, MARKETING AND DIRECT SALES By working closely with each customer, we have been able to boost their direct channel, reducing OTA dependency and boosting GOP (gross operating profit). Besides having the best technology, we offer marketing services and distribution strategy consulting. MIRAI BOOKING ENGINE Mirai’s system of offers and packages is the backbone of our reservation engine. For this reason, we offer infinite configuration options: price calculation, conditions, appealing visibility or flexibility. We allow so much content to be available, that you will have a whole range of offers at your disposal for your website. GOOGLE PROPERTY PROMOTION ADS, NOW AVAILABLE FOR MIRAI CLIENTS En español, en français, em português.. Google has recently launched Property Promotion Ads, a feature that allows you to place your hotel in a prominent position in search results by destination (e.g. “Hotel in Mallorca”).We explain the details in this post: how it works, how much it costs, available markets and answer other doubts that may arise. FREE BOOKING LINKS IN GOOGLE HOTEL ADS, EVERYTHING YOU En español, en français, em português. Google has just announced the launch of free booking links in Google Hotel Ads.Until today, Hotel Ads was a 100% paid showcase in which only bidding channels would appear in the results. MIRAI | DISTRIBUTION HÔTELIÈRE, MARKETING ET VENTE DIRECTETRANSLATETHIS PAGE
Chez Mirai, nous travaillons au plus près de nos clients pour développer leur canal direct, en réduisant leur dépendance face aux OTA et en augmentant leur GOP (gross operating profit). Nous proposons non seulement des moyens technologiques de qualité optimale, mais également des services de marketing et de conseil en stratégie dedistribution.
TRIVAGO LAUNCHES ITS CPA OR COMMISSIONABLE MODEL. WHAT IS En español, en français, em português.. A few months ago, trivago announced to its partners the implementation of a new participation model based on commissions or CPA (cost per acquisition).. In this way, trivago joins the rest of the large meta-search engines in launching a CPA model as an alternative to the classic CPC (cost perclick).
MIRAI | DISTRIBUCIÓN HOTELERA, MARKETING Y VENTA DIRECTATRANSLATETHIS PAGE
En Mirai trabajamos muy cerca de nuestros clientes para potenciar su canal directo, reduciendo su dependencia de las OTA e incrementando su GOP (gross operating profit). Además de la mejor tecnología, proporcionamos servicios de marketing así como consultoría estratégica de distribución. MOTOR DE RESERVAS DE MIRAITRANSLATE THIS PAGE Ofertas y paquetes. El sistema de ofertas y paquetes de Mirai es la columna vertebral del motor de reservas. Para el usuario, ver ofertas siempre será más atractivo que simplemente ver precios. Por este motivo, ofrecemos infinitas opciones de configuración: cálculo de precio, condiciones, visibilidad atractiva o flexibilidad. MIRAI | DISTRIBUIÇÃO HOTELEIRA, MARKETING E VENDAS …TRANSLATE THISPAGE
Na Mirai, trabalhamos em estreita colaboração com os nossos clientes para melhorar o seu canal direto, reduzindo a sua dependência das OTA e aumentando o seu GOP (lucro operacional bruto). Além da melhor tecnologia, oferecemos serviços de marketing, bem como consultoria estratégica de distribuição. MIRAI | EXPERTS IN HOTEL DISTRIBUTION AND MOVING SALES TO At Mirai we work very close to our clients to boost their direct channel sales, reducing their OTA dependency and increasing the GOP (gross operating profit). We provide technology, marketing services and the best strategic consultancy. MIRAI | HOTEL DISTRIBUTION, MARKETING AND DIRECT SALES By working closely with each customer, we have been able to boost their direct channel, reducing OTA dependency and boosting GOP (gross operating profit). Besides having the best technology, we offer marketing services and distribution strategy consulting. MIRAI BOOKING ENGINE Mirai’s system of offers and packages is the backbone of our reservation engine. For this reason, we offer infinite configuration options: price calculation, conditions, appealing visibility or flexibility. We allow so much content to be available, that you will have a whole range of offers at your disposal for your website. GOOGLE PROPERTY PROMOTION ADS, NOW AVAILABLE FOR MIRAI CLIENTS En español, en français, em português.. Google has recently launched Property Promotion Ads, a feature that allows you to place your hotel in a prominent position in search results by destination (e.g. “Hotel in Mallorca”).We explain the details in this post: how it works, how much it costs, available markets and answer other doubts that may arise. FREE BOOKING LINKS IN GOOGLE HOTEL ADS, EVERYTHING YOU En español, en français, em português. Google has just announced the launch of free booking links in Google Hotel Ads.Until today, Hotel Ads was a 100% paid showcase in which only bidding channels would appear in the results. MIRAI | DISTRIBUTION HÔTELIÈRE, MARKETING ET VENTE DIRECTETRANSLATETHIS PAGE
Chez Mirai, nous travaillons au plus près de nos clients pour développer leur canal direct, en réduisant leur dépendance face aux OTA et en augmentant leur GOP (gross operating profit). Nous proposons non seulement des moyens technologiques de qualité optimale, mais également des services de marketing et de conseil en stratégie dedistribution.
TRIVAGO LAUNCHES ITS CPA OR COMMISSIONABLE MODEL. WHAT IS En español, en français, em português.. A few months ago, trivago announced to its partners the implementation of a new participation model based on commissions or CPA (cost per acquisition).. In this way, trivago joins the rest of the large meta-search engines in launching a CPA model as an alternative to the classic CPC (cost perclick).
MIRAI | DISTRIBUCIÓN HOTELERA, MARKETING Y VENTA DIRECTATRANSLATETHIS PAGE
En Mirai trabajamos muy cerca de nuestros clientes para potenciar su canal directo, reduciendo su dependencia de las OTA e incrementando su GOP (gross operating profit). Además de la mejor tecnología, proporcionamos servicios de marketing así como consultoría estratégica de distribución. MOTOR DE RESERVAS DE MIRAITRANSLATE THIS PAGE Ofertas y paquetes. El sistema de ofertas y paquetes de Mirai es la columna vertebral del motor de reservas. Para el usuario, ver ofertas siempre será más atractivo que simplemente ver precios. Por este motivo, ofrecemos infinitas opciones de configuración: cálculo de precio, condiciones, visibilidad atractiva o flexibilidad. MIRAI | DISTRIBUIÇÃO HOTELEIRA, MARKETING E VENDAS …TRANSLATE THISPAGE
Na Mirai, trabalhamos em estreita colaboração com os nossos clientes para melhorar o seu canal direto, reduzindo a sua dependência das OTA e aumentando o seu GOP (lucro operacional bruto). Além da melhor tecnologia, oferecemos serviços de marketing, bem como consultoria estratégica de distribuição. MIRAI SERVICES: STRATEGY, VISIBILITY, MARKETING AND TECHNOLOGY How we work. 1. We use our own direct sales platform: booking engine, visibility and, optionally, design and web content. 2. We analyse the distribution with you: actions and strategy. 3. We will only charge a commission fee based on the revenue generated by your online direct sales. Shall we start? MIRAI DIGITAL: DIGITAL MARKETING SERVICES FOR HOTELS is the digital marketing solution your hotel needs: Available regardless of the booking system you use. We designed a global strategy to get the best return on your investment. We are hoteliers, we have been in your shoes and we know how to respond to your needs.ABOUT US - MIRAI
Your feedback helps us grow. “Working with Mirai has always represented a guarantee of commercial success and tranquility combined with good vibes. Staff members friendly attitude, and above all, their professionalism through the last 9 years has been excellent. I would like to thank Nacho, Enif, Javier and Patricia and all Mirai PRINCESS HOTELS CAPTURES GREATER DEMAND IN VOLATILE TIMES En español, en français, em português.. A few weeks ago Google presented its interesting Hotel Insights tool, which provides hotels with information about users interested in staying in the areas in which they are located and provides resources to increase the visibility of their websites on Google and improve the performance of their activity. In the framework of this launch, Google WHAT IS GOOGLE COMMISSION PER STAY (CPS) AND HOW DOES IT WORK? En español. En français.. The cost-per-acquisition (CPA) programme by Google Hotel Ads is available to Mirai clients. This new system is called “commission per stay” or CPS, and until mid-2020 it was known as Google Hotel Ads Commission Program or GHACP. SANDOS REDUCES ITS COST PER BOOKING THROUGH SMART BIDDING En español, en français, em português.. Google recently introduced Hotel Insights, a tool that provides hotels with information on trends and resources to improve their site visibility and attract more users to improve the performance of their marketing efforts.As part of the launch, Google presented several success stories, including one about Sandos Hotels & Resorts. NON-REFUNDABLE RATES: EVERYTHING YOU NEED TO KNOW Better cash flow. “ Non refundable” is synonymous with prepayment, or at least with the option for the hotel to pre-charge (some hotels just need the credit card to guarantee the booking without charging it). If you are a hotel with need for cash, this high number ofMEASURES COVID 19
Protective screens on all bars · Glasses cleaned in the dishwashers above 70 ºC · Use adhesive tape on the floor to ensure safety distance and a clear queueing system. · 2 metres distance between tables outside. · Safety distance also at the Circus tables. Antibacterial gel on all bars and self service machines · Constant disinfection of all trays after each use. HOW TO BROWSE THE INTERNET OF OTHER COUNTRIES? THIS IS HOW If you go to Preferences > Advanced > Features you will find a VPN section. Once activated, you will find a VPN button on the navigation bar, on the left-hand side of the URL, where you can choose the “continent” where you want to browse the internet. You cannot choose a specific country, but to run a test it is more than enough. THANK YOU VERY MUCH FOR PLACING YOUR TRUST IN OUR HOTEL Thank you very much for placing your trust in our Hotel Below, we would like to inform you about our "Clean and Safe" seal, which allows us to guarantee that the hotel meets all the MIRAI | HOTEL DISTRIBUTION, MARKETING AND DIRECT SALES By working closely with each customer, we have been able to boost their direct channel, reducing OTA dependency and boosting GOP (gross operating profit). Besides having the best technology, we offer marketing services and distribution strategy consulting. MIRAI DIGITAL: DIGITAL MARKETING SERVICES FOR HOTELS is the digital marketing solution your hotel needs: Available regardless of the booking system you use. We designed a global strategy to get the best return on your investment. We are hoteliers, we have been in your shoes and we know how to respond to your needs. MIRAI BOOKING ENGINE Mirai’s system of offers and packages is the backbone of our reservation engine. For this reason, we offer infinite configuration options: price calculation, conditions, appealing visibility or flexibility. We allow so much content to be available, that you will have a whole range of offers at your disposal for your website. MIRAI METASEARCH: CONNECTS YOUR HOTEL TO THE MAIN Mirai Metasearch connects your hotel to the main metasearch engines, regardless of who your booking engine provider is. HOW TO CALCULATE THE REAL COST OF EACH SALES CHANNEL The commission cost is 16.000€. The fixed-rate cost is 400€ x 12 months = 4,800€. The total cost is therefore 20,800€, which on a sale of 80,000€ is a total of 25.5%. The less that your fixed-rate channels less, the larger your commission will be, in many cases reaching 30% or 25%. INTRODUCING THE MIRAI METASEARCH DASHBOARD FOR MANAGING To make this easier, the Mirai Metasearch dashboard now has new functionality which allows users to change from “last-click attribution” to “assisted booking” views with just a single click. You will see that some results don’t change (such as clicks or costs), but others do (bookings, revenues, commission or MIRAI | DISTRIBUTION HÔTELIÈRE, MARKETING ET VENTE DIRECTETRANSLATETHIS PAGE
Chez Mirai, nous travaillons au plus près de nos clients pour développer leur canal direct, en réduisant leur dépendance face aux OTA et en augmentant leur GOP (gross operating profit). Nous proposons non seulement des moyens technologiques de qualité optimale, mais également des services de marketing et de conseil en stratégie dedistribution.
WHAT ARE GOOGLE PROPERTY PROMOTION ADS AND HOW DO THEY WORK? Property Promotion Ads are a great opportunity to boost the direct sales of hotels, as they help hotels gain visibility and access new demand and, therefore, more bookings. The wide range of types of bidding permitted by Google, and especially the Commission (per Stay) option, make this a highly attractive advertising space. MIRAI | DISTRIBUCIÓN HOTELERA, MARKETING Y VENTA DIRECTATRANSLATETHIS PAGE
En Mirai trabajamos muy cerca de nuestros clientes para potenciar su canal directo, reduciendo su dependencia de las OTA e incrementando su GOP (gross operating profit). Además de la mejor tecnología, proporcionamos servicios de marketing así como consultoría estratégica de distribución. MOTOR DE RESERVAS DE MIRAITRANSLATE THIS PAGE Ofertas y paquetes. El sistema de ofertas y paquetes de Mirai es la columna vertebral del motor de reservas. Para el usuario, ver ofertas siempre será más atractivo que simplemente ver precios. Por este motivo, ofrecemos infinitas opciones de configuración: cálculo de precio, condiciones, visibilidad atractiva o flexibilidad. MIRAI | HOTEL DISTRIBUTION, MARKETING AND DIRECT SALES By working closely with each customer, we have been able to boost their direct channel, reducing OTA dependency and boosting GOP (gross operating profit). Besides having the best technology, we offer marketing services and distribution strategy consulting. MIRAI DIGITAL: DIGITAL MARKETING SERVICES FOR HOTELS is the digital marketing solution your hotel needs: Available regardless of the booking system you use. We designed a global strategy to get the best return on your investment. We are hoteliers, we have been in your shoes and we know how to respond to your needs. MIRAI BOOKING ENGINE Mirai’s system of offers and packages is the backbone of our reservation engine. For this reason, we offer infinite configuration options: price calculation, conditions, appealing visibility or flexibility. We allow so much content to be available, that you will have a whole range of offers at your disposal for your website. MIRAI METASEARCH: CONNECTS YOUR HOTEL TO THE MAIN Mirai Metasearch connects your hotel to the main metasearch engines, regardless of who your booking engine provider is. HOW TO CALCULATE THE REAL COST OF EACH SALES CHANNEL The commission cost is 16.000€. The fixed-rate cost is 400€ x 12 months = 4,800€. The total cost is therefore 20,800€, which on a sale of 80,000€ is a total of 25.5%. The less that your fixed-rate channels less, the larger your commission will be, in many cases reaching 30% or 25%. INTRODUCING THE MIRAI METASEARCH DASHBOARD FOR MANAGING To make this easier, the Mirai Metasearch dashboard now has new functionality which allows users to change from “last-click attribution” to “assisted booking” views with just a single click. You will see that some results don’t change (such as clicks or costs), but others do (bookings, revenues, commission or MIRAI | DISTRIBUTION HÔTELIÈRE, MARKETING ET VENTE DIRECTETRANSLATETHIS PAGE
Chez Mirai, nous travaillons au plus près de nos clients pour développer leur canal direct, en réduisant leur dépendance face aux OTA et en augmentant leur GOP (gross operating profit). Nous proposons non seulement des moyens technologiques de qualité optimale, mais également des services de marketing et de conseil en stratégie dedistribution.
WHAT ARE GOOGLE PROPERTY PROMOTION ADS AND HOW DO THEY WORK? Property Promotion Ads are a great opportunity to boost the direct sales of hotels, as they help hotels gain visibility and access new demand and, therefore, more bookings. The wide range of types of bidding permitted by Google, and especially the Commission (per Stay) option, make this a highly attractive advertising space. MIRAI | DISTRIBUCIÓN HOTELERA, MARKETING Y VENTA DIRECTATRANSLATETHIS PAGE
En Mirai trabajamos muy cerca de nuestros clientes para potenciar su canal directo, reduciendo su dependencia de las OTA e incrementando su GOP (gross operating profit). Además de la mejor tecnología, proporcionamos servicios de marketing así como consultoría estratégica de distribución. MOTOR DE RESERVAS DE MIRAITRANSLATE THIS PAGE Ofertas y paquetes. El sistema de ofertas y paquetes de Mirai es la columna vertebral del motor de reservas. Para el usuario, ver ofertas siempre será más atractivo que simplemente ver precios. Por este motivo, ofrecemos infinitas opciones de configuración: cálculo de precio, condiciones, visibilidad atractiva o flexibilidad. MIRAI | HOTEL DISTRIBUTION, MARKETING AND DIRECT SALES By working closely with each customer, we have been able to boost their direct channel, reducing OTA dependency and boosting GOP (gross operating profit). Besides having the best technology, we offer marketing services and distribution strategy consulting. MIRAI DIGITAL: DIGITAL MARKETING SERVICES FOR HOTELS is the digital marketing solution your hotel needs: Available regardless of the booking system you use. We designed a global strategy to get the best return on your investment. We are hoteliers, we have been in your shoes and we know how to respond to your needs. PRINCESS HOTELS CAPTURES GREATER DEMAND IN VOLATILE TIMES En español, en français, em português.. A few weeks ago Google presented its interesting Hotel Insights tool, which provides hotels with information about users interested in staying in the areas in which they are located and provides resources to increase the visibility of their websites on Google and improve the performance of their activity. In the framework of this launch, Google INTRODUCING THE MIRAI METASEARCH DASHBOARD FOR MANAGING Mirai Metasearch dashboard. To help make something so complicated and unwieldy much easier and quicker to manage, we have created the Mirai Metasearch dashboard, designed to help you precisely and successfully implement your metasearch strategy in full knowledge of what is SANDOS REDUCES ITS COST PER BOOKING THROUGH SMART BIDDING En español, en français, em português.. Google recently introduced Hotel Insights, a tool that provides hotels with information on trends and resources to improve their site visibility and attract more users to improve the performance of their marketing efforts.As part of the launch, Google presented several success stories, including one about Sandos Hotels & Resorts. WHAT IS GOOGLE COMMISSION PER STAY (CPS) AND HOW DOES IT WORK? En español. En français.. The cost-per-acquisition (CPA) programme by Google Hotel Ads is available to Mirai clients. This new system is called “commission per stay” or CPS, and until mid-2020 it was known as Google Hotel Ads Commission Program or GHACP. HOW TO BROWSE THE INTERNET OF OTHER COUNTRIES? THIS IS HOW En español, en français, em português.. There are still hotels that offer different rates for different source markets -if their booking engine has this functionality, as we explain in the post “10 requirements to internationalize the sales of your direct channel“-. They do it to compete with the OTA’s that “play” these practices or in markets where the direct channel is not doing 1 STA˜ TRAINING AND PROTECTION Our team has received specific training to understand, identify and respond to COVID-19. There are now more records and audits conducted by an external companyOPENING 2021
BUFFET RESTAURANT According to the opening hours states in the hotel. A wide selection of cold and hot buffets and desserts (breakfast,lunch and dinner).
MIRAI | DISTRIBUIÇÃO HOTELEIRA, MARKETING E VENDAS …TRANSLATE THISPAGE
Na Mirai, trabalhamos em estreita colaboração com os nossos clientes para melhorar o seu canal direto, reduzindo a sua dependência das OTA e aumentando o seu GOP (lucro operacional bruto). Além da melhor tecnologia, oferecemos serviços de marketing, bem como consultoria estratégica de distribuição. MIRAI | HOTEL DISTRIBUTION, MARKETING AND DIRECT SALES By working closely with each customer, we have been able to boost their direct channel, reducing OTA dependency and boosting GOP (gross operating profit). Besides having the best technology, we offer marketing services and distribution strategy consulting. MIRAI BOOKING ENGINE Mirai’s booking engine is easy to use and can synchronize across multiple devices, it has a rich set of features, and can be adapted to urban, independent, holiday and chain hotels. MIRAI DIGITAL: DIGITAL MARKETING SERVICES FOR HOTELS Multi-channel Consumer habits are constantly changing, along with users’ interaction with digital activity. helps you understand the digital ecosystem, designing and managing your multi-channel strategy. MIRAI METASEARCH: CONNECTS YOUR HOTEL TO THE MAIN Mirai Metasearch connects your hotel to the main metasearch engines, regardless of who your booking engine provider is. HOW TO CALCULATE THE REAL COST OF EACH SALES CHANNEL 6. How much does a channel with commission + fixed costs? Or commission + volume discount on sales? Usual answer: “The agreed commission”.. Correct answer: The result of applying the fixed costs or volume discount to the sale and adding said percentage.. Reasoning: For instance, a hotel that pays 20% and a fixed monthly rate of400€.
INTRODUCING THE MIRAI METASEARCH DASHBOARD FOR MANAGING Mirai Metasearch dashboard. To help make something so complicated and unwieldy much easier and quicker to manage, we have created the Mirai Metasearch dashboard, designed to help you precisely and successfully implement your metasearch strategy in full knowledge of what is MIRAI | DISTRIBUTION HÔTELIÈRE, MARKETING ET VENTE DIRECTETRANSLATETHIS PAGE
Chez Mirai, nous travaillons au plus près de nos clients pour développer leur canal direct, en réduisant leur dépendance face aux OTA et en augmentant leur GOP (gross operating profit). Nous proposons non seulement des moyens technologiques de qualité optimale, mais également des services de marketing et de conseil en stratégie dedistribution.
WHAT ARE GOOGLE PROPERTY PROMOTION ADS AND HOW DO THEY WORK? En español, en français, em português.. About two years ago we talked about the launch of Google Promoted Hotels, a Google feature that has constantly evolved since then.Although it was initially a product geared towards new openings, it is now being relaunched with the clear goal of giving hotels greater visibility, and it has changed its name to Google Property Promotion Ads or PPA. MIRAI | DISTRIBUCIÓN HOTELERA, MARKETING Y VENTA DIRECTATRANSLATETHIS PAGE
En Mirai trabajamos muy cerca de nuestros clientes para potenciar su canal directo, reduciendo su dependencia de las OTA e incrementando su GOP (gross operating profit). Además de la mejor tecnología, proporcionamos servicios de marketing así como consultoría estratégica de distribución. MOTOR DE RESERVAS DE MIRAITRANSLATE THIS PAGE Nuevo motor de reservas Mirai. Lanzamos nuestro nuevo motor de reservas lleno de detalles, funcionalidades y muchas novedades. Viene acompañado de la mejor imagen, usabilidad y sencillez lo que te llevará a la máxima conversión. MIRAI | HOTEL DISTRIBUTION, MARKETING AND DIRECT SALES By working closely with each customer, we have been able to boost their direct channel, reducing OTA dependency and boosting GOP (gross operating profit). Besides having the best technology, we offer marketing services and distribution strategy consulting. MIRAI BOOKING ENGINE Mirai’s booking engine is easy to use and can synchronize across multiple devices, it has a rich set of features, and can be adapted to urban, independent, holiday and chain hotels. MIRAI DIGITAL: DIGITAL MARKETING SERVICES FOR HOTELS Multi-channel Consumer habits are constantly changing, along with users’ interaction with digital activity. helps you understand the digital ecosystem, designing and managing your multi-channel strategy. MIRAI METASEARCH: CONNECTS YOUR HOTEL TO THE MAIN Mirai Metasearch connects your hotel to the main metasearch engines, regardless of who your booking engine provider is. HOW TO CALCULATE THE REAL COST OF EACH SALES CHANNEL 6. How much does a channel with commission + fixed costs? Or commission + volume discount on sales? Usual answer: “The agreed commission”.. Correct answer: The result of applying the fixed costs or volume discount to the sale and adding said percentage.. Reasoning: For instance, a hotel that pays 20% and a fixed monthly rate of400€.
INTRODUCING THE MIRAI METASEARCH DASHBOARD FOR MANAGING Mirai Metasearch dashboard. To help make something so complicated and unwieldy much easier and quicker to manage, we have created the Mirai Metasearch dashboard, designed to help you precisely and successfully implement your metasearch strategy in full knowledge of what is MIRAI | DISTRIBUTION HÔTELIÈRE, MARKETING ET VENTE DIRECTETRANSLATETHIS PAGE
Chez Mirai, nous travaillons au plus près de nos clients pour développer leur canal direct, en réduisant leur dépendance face aux OTA et en augmentant leur GOP (gross operating profit). Nous proposons non seulement des moyens technologiques de qualité optimale, mais également des services de marketing et de conseil en stratégie dedistribution.
WHAT ARE GOOGLE PROPERTY PROMOTION ADS AND HOW DO THEY WORK? En español, en français, em português.. About two years ago we talked about the launch of Google Promoted Hotels, a Google feature that has constantly evolved since then.Although it was initially a product geared towards new openings, it is now being relaunched with the clear goal of giving hotels greater visibility, and it has changed its name to Google Property Promotion Ads or PPA. MIRAI | DISTRIBUCIÓN HOTELERA, MARKETING Y VENTA DIRECTATRANSLATETHIS PAGE
En Mirai trabajamos muy cerca de nuestros clientes para potenciar su canal directo, reduciendo su dependencia de las OTA e incrementando su GOP (gross operating profit). Además de la mejor tecnología, proporcionamos servicios de marketing así como consultoría estratégica de distribución. MOTOR DE RESERVAS DE MIRAITRANSLATE THIS PAGE Nuevo motor de reservas Mirai. Lanzamos nuestro nuevo motor de reservas lleno de detalles, funcionalidades y muchas novedades. Viene acompañado de la mejor imagen, usabilidad y sencillez lo que te llevará a la máxima conversión. MIRAI | HOTEL DISTRIBUTION, MARKETING AND DIRECT SALES By working closely with each customer, we have been able to boost their direct channel, reducing OTA dependency and boosting GOP (gross operating profit). Besides having the best technology, we offer marketing services and distribution strategy consulting. MIRAI DIGITAL: DIGITAL MARKETING SERVICES FOR HOTELS Multi-channel Consumer habits are constantly changing, along with users’ interaction with digital activity. helps you understand the digital ecosystem, designing and managing your multi-channel strategy. PRINCESS HOTELS CAPTURES GREATER DEMAND IN VOLATILE TIMES En español, en français, em português.. A few weeks ago Google presented its interesting Hotel Insights tool, which provides hotels with information about users interested in staying in the areas in which they are located and provides resources to increase the visibility of their websites on Google and improve the performance of their activity. In the framework of this launch, Google INTRODUCING THE MIRAI METASEARCH DASHBOARD FOR MANAGING Mirai Metasearch dashboard. To help make something so complicated and unwieldy much easier and quicker to manage, we have created the Mirai Metasearch dashboard, designed to help you precisely and successfully implement your metasearch strategy in full knowledge of what is SANDOS REDUCES ITS COST PER BOOKING THROUGH SMART BIDDING En español, en français, em português.. Google recently introduced Hotel Insights, a tool that provides hotels with information on trends and resources to improve their site visibility and attract more users to improve the performance of their marketing efforts.As part of the launch, Google presented several success stories, including one about Sandos Hotels & Resorts. WHAT IS GOOGLE COMMISSION PER STAY (CPS) AND HOW DOES IT WORK? En español. En français.. The cost-per-acquisition (CPA) programme by Google Hotel Ads is available to Mirai clients. This new system is called “commission per stay” or CPS, and until mid-2020 it was known as Google Hotel Ads Commission Program or GHACP. HOW TO BROWSE THE INTERNET OF OTHER COUNTRIES? THIS IS HOW En español, en français, em português.. There are still hotels that offer different rates for different source markets -if their booking engine has this functionality, as we explain in the post “10 requirements to internationalize the sales of your direct channel“-. They do it to compete with the OTA’s that “play” these practices or in markets where the direct channel is not doing 1 STA˜ TRAINING AND PROTECTION Our team has received specific training to understand, identify and respond to COVID-19. There are now more records and audits conducted by an external companyOPENING 2021
BUFFET RESTAURANT According to the opening hours states in the hotel. A wide selection of cold and hot buffets and desserts (breakfast,lunch and dinner).
MIRAI | DISTRIBUIÇÃO HOTELEIRA, MARKETING E VENDAS …TRANSLATE THISPAGE
Na Mirai, trabalhamos em estreita colaboração com os nossos clientes para melhorar o seu canal direto, reduzindo a sua dependência das OTA e aumentando o seu GOP (lucro operacional bruto). Além da melhor tecnologia, oferecemos serviços de marketing, bem como consultoria estratégica de distribuição. MIRAI | EXPERTS IN HOTEL DISTRIBUTION AND MOVING SALES TO At Mirai we work very close to our clients to boost their direct channel sales, reducing their OTA dependency and increasing the GOP (gross operating profit). We provide technology, marketing services and the best strategic consultancy. MIRAI | HOTEL DISTRIBUTION, MARKETING AND DIRECT SALES By working closely with each customer, we have been able to boost their direct channel, reducing OTA dependency and boosting GOP (gross operating profit). Besides having the best technology, we offer marketing services and distribution strategy consulting. MIRAI BOOKING ENGINEBOOKING ENGINE FOR TRAVEL AGENTSBOOKING ENGINES FOR TRAVEL WEBSITEHOTEL ENGINE RESERVATION Mirai’s system of offers and packages is the backbone of our reservation engine. For this reason, we offer infinite configuration options: price calculation, conditions, appealing visibility or flexibility. We allow so much content to be available, that you will have a whole range of offers at your disposal for your website. MIRAI METASEARCH: CONNECTS YOUR HOTEL TO THE MAIN Mirai Metasearch connects your hotel to the main metasearch engines, regardless of who your booking engine provider is. MIRAI | DISTRIBUTION HÔTELIÈRE, MARKETING ET VENTE DIRECTETRANSLATETHIS PAGE
Chez Mirai, nous travaillons au plus près de nos clients pour développer leur canal direct, en réduisant leur dépendance face aux OTA et en augmentant leur GOP (gross operating profit). Nous proposons non seulement des moyens technologiques de qualité optimale, mais également des services de marketing et de conseil en stratégie dedistribution.
HOW TO CALCULATE THE REAL COST OF EACH SALES CHANNEL The commission cost is 16.000€. The fixed-rate cost is 400€ x 12 months = 4,800€. The total cost is therefore 20,800€, which on a sale of 80,000€ is a total of 25.5%. The less that your fixed-rate channels less, the larger your commission will be, in many cases reaching 30% or 25%. WHAT IS GOOGLE COMMISSION PER STAY (CPS) AND HOW DOES IT WORK? En español. En français.. The cost-per-acquisition (CPA) programme by Google Hotel Ads is available to Mirai clients. This new system is called “commission per stay” or CPS, and until mid-2020 it was known as Google Hotel Ads Commission Program or GHACP. THE BUILDING BLOCKS OF DIRECT SALES MIRAI | DISTRIBUCIÓN HOTELERA, MARKETING Y VENTA DIRECTATRANSLATETHIS PAGE
En Mirai trabajamos muy cerca de nuestros clientes para potenciar su canal directo, reduciendo su dependencia de las OTA e incrementando su GOP (gross operating profit). Además de la mejor tecnología, proporcionamos servicios de marketing así como consultoría estratégica de distribución. MOTOR DE RESERVAS DE MIRAITRANSLATE THIS PAGE Ofertas y paquetes. El sistema de ofertas y paquetes de Mirai es la columna vertebral del motor de reservas. Para el usuario, ver ofertas siempre será más atractivo que simplemente ver precios. Por este motivo, ofrecemos infinitas opciones de configuración: cálculo de precio, condiciones, visibilidad atractiva o flexibilidad. MIRAI | EXPERTS IN HOTEL DISTRIBUTION AND MOVING SALES TO At Mirai we work very close to our clients to boost their direct channel sales, reducing their OTA dependency and increasing the GOP (gross operating profit). We provide technology, marketing services and the best strategic consultancy. MIRAI | HOTEL DISTRIBUTION, MARKETING AND DIRECT SALES By working closely with each customer, we have been able to boost their direct channel, reducing OTA dependency and boosting GOP (gross operating profit). Besides having the best technology, we offer marketing services and distribution strategy consulting. MIRAI BOOKING ENGINEBOOKING ENGINE FOR TRAVEL AGENTSBOOKING ENGINES FOR TRAVEL WEBSITEHOTEL ENGINE RESERVATION Mirai’s system of offers and packages is the backbone of our reservation engine. For this reason, we offer infinite configuration options: price calculation, conditions, appealing visibility or flexibility. We allow so much content to be available, that you will have a whole range of offers at your disposal for your website. MIRAI METASEARCH: CONNECTS YOUR HOTEL TO THE MAIN Mirai Metasearch connects your hotel to the main metasearch engines, regardless of who your booking engine provider is. MIRAI | DISTRIBUTION HÔTELIÈRE, MARKETING ET VENTE DIRECTETRANSLATETHIS PAGE
Chez Mirai, nous travaillons au plus près de nos clients pour développer leur canal direct, en réduisant leur dépendance face aux OTA et en augmentant leur GOP (gross operating profit). Nous proposons non seulement des moyens technologiques de qualité optimale, mais également des services de marketing et de conseil en stratégie dedistribution.
HOW TO CALCULATE THE REAL COST OF EACH SALES CHANNEL The commission cost is 16.000€. The fixed-rate cost is 400€ x 12 months = 4,800€. The total cost is therefore 20,800€, which on a sale of 80,000€ is a total of 25.5%. The less that your fixed-rate channels less, the larger your commission will be, in many cases reaching 30% or 25%. WHAT IS GOOGLE COMMISSION PER STAY (CPS) AND HOW DOES IT WORK? En español. En français.. The cost-per-acquisition (CPA) programme by Google Hotel Ads is available to Mirai clients. This new system is called “commission per stay” or CPS, and until mid-2020 it was known as Google Hotel Ads Commission Program or GHACP. THE BUILDING BLOCKS OF DIRECT SALES MIRAI | DISTRIBUCIÓN HOTELERA, MARKETING Y VENTA DIRECTATRANSLATETHIS PAGE
En Mirai trabajamos muy cerca de nuestros clientes para potenciar su canal directo, reduciendo su dependencia de las OTA e incrementando su GOP (gross operating profit). Además de la mejor tecnología, proporcionamos servicios de marketing así como consultoría estratégica de distribución. MOTOR DE RESERVAS DE MIRAITRANSLATE THIS PAGE Ofertas y paquetes. El sistema de ofertas y paquetes de Mirai es la columna vertebral del motor de reservas. Para el usuario, ver ofertas siempre será más atractivo que simplemente ver precios. Por este motivo, ofrecemos infinitas opciones de configuración: cálculo de precio, condiciones, visibilidad atractiva o flexibilidad. NEWS: NEWS ABOUT MIRAI’S PRODUCTS AND SERVICES Mirai integrates with Checkout.com as a payment platform for hotels. From now on, all our clients can benefit from the connection with Checkout, which will provide solutions to all their collection needs in the field of direct sales derived from the PSD2 regulation.09/04/2021.
MIRAI DIGITAL: DIGITAL MARKETING SERVICES FOR HOTELS is the digital marketing solution your hotel needs: Available regardless of the booking system you use. We designed a global strategy to get the best return on your investment. We are hoteliers, we have been in your shoes and we know how to respond to your needs.MIRAI'S MISSION
Mirai is the hotelier’s partner in the common objective of maximising the potential of direct sales, commercial independence, reduction of distribution costs and access without intermediaries to the highest number of potential clients, always within the general framework that these actions contribute to increase the hotel’sprofits.
WEB DESIGN FOR HOTELS BY MIRAI Gloria Hoteles. This hotel chain had a specific target which required us to configure several prototypes of structure and a complex information architecture. The website needed to transmit a nice and relaxing atmosphere, so we used colour coding that covered this needas
INTRODUCING THE MIRAI METASEARCH DASHBOARD FOR MANAGING To make this easier, the Mirai Metasearch dashboard now has new functionality which allows users to change from “last-click attribution” to “assisted booking” views with just a single click. You will see that some results don’t change (such as clicks or costs), but others do (bookings, revenues, commission or HOW TO CALCULATE THE REAL COST OF EACH SALES CHANNEL The commission cost is 16.000€. The fixed-rate cost is 400€ x 12 months = 4,800€. The total cost is therefore 20,800€, which on a sale of 80,000€ is a total of 25.5%. The less that your fixed-rate channels less, the larger your commission will be, in many cases reaching 30% or 25%. WHAT IS GOOGLE COMMISSION PER STAY (CPS) AND HOW DOES IT WORK? En español. En français.. The cost-per-acquisition (CPA) programme by Google Hotel Ads is available to Mirai clients. This new system is called “commission per stay” or CPS, and until mid-2020 it was known as Google Hotel Ads Commission Program or GHACP. THE BUILDING BLOCKS OF DIRECT SALES A few weeks ago, I was lucky to have the chance to take part in the Direct Booking Summit in Miami (a highly recommended event, by the way) organised by Triptease. I really liked the very visual way they set up the session in which I took part, based on asking us to build something which, from the foundations to the top floor, was an analogy for how to build a successful direct sales strategy TRIVAGO LAUNCHES ITS CPA OR COMMISSIONABLE MODEL. WHAT IS En español, en français, em português.. A few months ago, trivago announced to its partners the implementation of a new participation model based on commissions or CPA (cost per acquisition).. In this way, trivago joins the rest of the large meta-search engines in launching a CPA model as an alternative to the classic CPC (cost perclick).
WHAT ARE GOOGLE PROPERTY PROMOTION ADS AND HOW DO THEY WORK? Property Promotion Ads are a great opportunity to boost the direct sales of hotels, as they help hotels gain visibility and access new demand and, therefore, more bookings. The wide range of types of bidding permitted by Google, and especially the Commission (per Stay) option, make this a highly attractive advertising space. MIRAI | EXPERTS IN HOTEL DISTRIBUTION AND MOVING SALES TO At Mirai we work very close to our clients to boost their direct channel sales, reducing their OTA dependency and increasing the GOP (gross operating profit). We provide technology, marketing services and the best strategic consultancy. MIRAI | HOTEL DISTRIBUTION, MARKETING AND DIRECT SALES By working closely with each customer, we have been able to boost their direct channel, reducing OTA dependency and boosting GOP (gross operating profit). Besides having the best technology, we offer marketing services and distribution strategy consulting. MIRAI BOOKING ENGINEBOOKING ENGINE FOR TRAVEL AGENTSBOOKING ENGINES FOR TRAVEL WEBSITEHOTEL ENGINE RESERVATION Mirai’s system of offers and packages is the backbone of our reservation engine. For this reason, we offer infinite configuration options: price calculation, conditions, appealing visibility or flexibility. We allow so much content to be available, that you will have a whole range of offers at your disposal for your website. MIRAI METASEARCH: CONNECTS YOUR HOTEL TO THE MAIN Mirai Metasearch connects your hotel to the main metasearch engines, regardless of who your booking engine provider is. MIRAI | DISTRIBUTION HÔTELIÈRE, MARKETING ET VENTE DIRECTETRANSLATETHIS PAGE
Chez Mirai, nous travaillons au plus près de nos clients pour développer leur canal direct, en réduisant leur dépendance face aux OTA et en augmentant leur GOP (gross operating profit). Nous proposons non seulement des moyens technologiques de qualité optimale, mais également des services de marketing et de conseil en stratégie dedistribution.
HOW TO CALCULATE THE REAL COST OF EACH SALES CHANNEL The commission cost is 16.000€. The fixed-rate cost is 400€ x 12 months = 4,800€. The total cost is therefore 20,800€, which on a sale of 80,000€ is a total of 25.5%. The less that your fixed-rate channels less, the larger your commission will be, in many cases reaching 30% or 25%. WHAT IS GOOGLE COMMISSION PER STAY (CPS) AND HOW DOES IT WORK? En español. En français.. The cost-per-acquisition (CPA) programme by Google Hotel Ads is available to Mirai clients. This new system is called “commission per stay” or CPS, and until mid-2020 it was known as Google Hotel Ads Commission Program or GHACP. THE BUILDING BLOCKS OF DIRECT SALES MIRAI | DISTRIBUCIÓN HOTELERA, MARKETING Y VENTA DIRECTATRANSLATETHIS PAGE
En Mirai trabajamos muy cerca de nuestros clientes para potenciar su canal directo, reduciendo su dependencia de las OTA e incrementando su GOP (gross operating profit). Además de la mejor tecnología, proporcionamos servicios de marketing así como consultoría estratégica de distribución. MOTOR DE RESERVAS DE MIRAITRANSLATE THIS PAGE Ofertas y paquetes. El sistema de ofertas y paquetes de Mirai es la columna vertebral del motor de reservas. Para el usuario, ver ofertas siempre será más atractivo que simplemente ver precios. Por este motivo, ofrecemos infinitas opciones de configuración: cálculo de precio, condiciones, visibilidad atractiva o flexibilidad. MIRAI | EXPERTS IN HOTEL DISTRIBUTION AND MOVING SALES TO At Mirai we work very close to our clients to boost their direct channel sales, reducing their OTA dependency and increasing the GOP (gross operating profit). We provide technology, marketing services and the best strategic consultancy. MIRAI | HOTEL DISTRIBUTION, MARKETING AND DIRECT SALES By working closely with each customer, we have been able to boost their direct channel, reducing OTA dependency and boosting GOP (gross operating profit). Besides having the best technology, we offer marketing services and distribution strategy consulting. MIRAI BOOKING ENGINEBOOKING ENGINE FOR TRAVEL AGENTSBOOKING ENGINES FOR TRAVEL WEBSITEHOTEL ENGINE RESERVATION Mirai’s system of offers and packages is the backbone of our reservation engine. For this reason, we offer infinite configuration options: price calculation, conditions, appealing visibility or flexibility. We allow so much content to be available, that you will have a whole range of offers at your disposal for your website. MIRAI METASEARCH: CONNECTS YOUR HOTEL TO THE MAIN Mirai Metasearch connects your hotel to the main metasearch engines, regardless of who your booking engine provider is. MIRAI | DISTRIBUTION HÔTELIÈRE, MARKETING ET VENTE DIRECTETRANSLATETHIS PAGE
Chez Mirai, nous travaillons au plus près de nos clients pour développer leur canal direct, en réduisant leur dépendance face aux OTA et en augmentant leur GOP (gross operating profit). Nous proposons non seulement des moyens technologiques de qualité optimale, mais également des services de marketing et de conseil en stratégie dedistribution.
HOW TO CALCULATE THE REAL COST OF EACH SALES CHANNEL The commission cost is 16.000€. The fixed-rate cost is 400€ x 12 months = 4,800€. The total cost is therefore 20,800€, which on a sale of 80,000€ is a total of 25.5%. The less that your fixed-rate channels less, the larger your commission will be, in many cases reaching 30% or 25%. WHAT IS GOOGLE COMMISSION PER STAY (CPS) AND HOW DOES IT WORK? En español. En français.. The cost-per-acquisition (CPA) programme by Google Hotel Ads is available to Mirai clients. This new system is called “commission per stay” or CPS, and until mid-2020 it was known as Google Hotel Ads Commission Program or GHACP. THE BUILDING BLOCKS OF DIRECT SALES MIRAI | DISTRIBUCIÓN HOTELERA, MARKETING Y VENTA DIRECTATRANSLATETHIS PAGE
En Mirai trabajamos muy cerca de nuestros clientes para potenciar su canal directo, reduciendo su dependencia de las OTA e incrementando su GOP (gross operating profit). Además de la mejor tecnología, proporcionamos servicios de marketing así como consultoría estratégica de distribución. MOTOR DE RESERVAS DE MIRAITRANSLATE THIS PAGE Ofertas y paquetes. El sistema de ofertas y paquetes de Mirai es la columna vertebral del motor de reservas. Para el usuario, ver ofertas siempre será más atractivo que simplemente ver precios. Por este motivo, ofrecemos infinitas opciones de configuración: cálculo de precio, condiciones, visibilidad atractiva o flexibilidad. NEWS: NEWS ABOUT MIRAI’S PRODUCTS AND SERVICES Mirai integrates with Checkout.com as a payment platform for hotels. From now on, all our clients can benefit from the connection with Checkout, which will provide solutions to all their collection needs in the field of direct sales derived from the PSD2 regulation.09/04/2021.
MIRAI DIGITAL: DIGITAL MARKETING SERVICES FOR HOTELS is the digital marketing solution your hotel needs: Available regardless of the booking system you use. We designed a global strategy to get the best return on your investment. We are hoteliers, we have been in your shoes and we know how to respond to your needs.MIRAI'S MISSION
Mirai is the hotelier’s partner in the common objective of maximising the potential of direct sales, commercial independence, reduction of distribution costs and access without intermediaries to the highest number of potential clients, always within the general framework that these actions contribute to increase the hotel’sprofits.
WEB DESIGN FOR HOTELS BY MIRAI Gloria Hoteles. This hotel chain had a specific target which required us to configure several prototypes of structure and a complex information architecture. The website needed to transmit a nice and relaxing atmosphere, so we used colour coding that covered this needas
INTRODUCING THE MIRAI METASEARCH DASHBOARD FOR MANAGING To make this easier, the Mirai Metasearch dashboard now has new functionality which allows users to change from “last-click attribution” to “assisted booking” views with just a single click. You will see that some results don’t change (such as clicks or costs), but others do (bookings, revenues, commission or HOW TO CALCULATE THE REAL COST OF EACH SALES CHANNEL The commission cost is 16.000€. The fixed-rate cost is 400€ x 12 months = 4,800€. The total cost is therefore 20,800€, which on a sale of 80,000€ is a total of 25.5%. The less that your fixed-rate channels less, the larger your commission will be, in many cases reaching 30% or 25%. WHAT IS GOOGLE COMMISSION PER STAY (CPS) AND HOW DOES IT WORK? En español. En français.. The cost-per-acquisition (CPA) programme by Google Hotel Ads is available to Mirai clients. This new system is called “commission per stay” or CPS, and until mid-2020 it was known as Google Hotel Ads Commission Program or GHACP. THE BUILDING BLOCKS OF DIRECT SALES A few weeks ago, I was lucky to have the chance to take part in the Direct Booking Summit in Miami (a highly recommended event, by the way) organised by Triptease. I really liked the very visual way they set up the session in which I took part, based on asking us to build something which, from the foundations to the top floor, was an analogy for how to build a successful direct sales strategy TRIVAGO LAUNCHES ITS CPA OR COMMISSIONABLE MODEL. WHAT IS En español, en français, em português.. A few months ago, trivago announced to its partners the implementation of a new participation model based on commissions or CPA (cost per acquisition).. In this way, trivago joins the rest of the large meta-search engines in launching a CPA model as an alternative to the classic CPC (cost perclick).
WHAT ARE GOOGLE PROPERTY PROMOTION ADS AND HOW DO THEY WORK? Property Promotion Ads are a great opportunity to boost the direct sales of hotels, as they help hotels gain visibility and access new demand and, therefore, more bookings. The wide range of types of bidding permitted by Google, and especially the Commission (per Stay) option, make this a highly attractive advertising space. MIRAI | EXPERTS IN HOTEL DISTRIBUTION AND MOVING SALES TO At Mirai we work very close to our clients to boost their direct channel sales, reducing their OTA dependency and increasing the GOP (gross operating profit). We provide technology, marketing services and the best strategic consultancy. MIRAI | HOTEL DISTRIBUTION, MARKETING AND DIRECT SALES By working closely with each customer, we have been able to boost their direct channel, reducing OTA dependency and boosting GOP (gross operating profit). Besides having the best technology, we offer marketing services and distribution strategy consulting. MIRAI BOOKING ENGINEBOOKING ENGINE FOR TRAVEL AGENTSBOOKING ENGINES FOR TRAVEL WEBSITEHOTEL ENGINE RESERVATION Mirai’s system of offers and packages is the backbone of our reservation engine. For this reason, we offer infinite configuration options: price calculation, conditions, appealing visibility or flexibility. We allow so much content to be available, that you will have a whole range of offers at your disposal for your website. MIRAI METASEARCH: CONNECTS YOUR HOTEL TO THE MAIN Mirai Metasearch connects your hotel to the main metasearch engines, regardless of who your booking engine provider is. MIRAI | DISTRIBUTION HÔTELIÈRE, MARKETING ET VENTE DIRECTETRANSLATETHIS PAGE
Chez Mirai, nous travaillons au plus près de nos clients pour développer leur canal direct, en réduisant leur dépendance face aux OTA et en augmentant leur GOP (gross operating profit). Nous proposons non seulement des moyens technologiques de qualité optimale, mais également des services de marketing et de conseil en stratégie dedistribution.
HOW TO CALCULATE THE REAL COST OF EACH SALES CHANNEL The commission cost is 16.000€. The fixed-rate cost is 400€ x 12 months = 4,800€. The total cost is therefore 20,800€, which on a sale of 80,000€ is a total of 25.5%. The less that your fixed-rate channels less, the larger your commission will be, in many cases reaching 30% or 25%. WHAT IS GOOGLE COMMISSION PER STAY (CPS) AND HOW DOES IT WORK? En español. En français.. The cost-per-acquisition (CPA) programme by Google Hotel Ads is available to Mirai clients. This new system is called “commission per stay” or CPS, and until mid-2020 it was known as Google Hotel Ads Commission Program or GHACP. THE BUILDING BLOCKS OF DIRECT SALES MIRAI | DISTRIBUCIÓN HOTELERA, MARKETING Y VENTA DIRECTATRANSLATETHIS PAGE
En Mirai trabajamos muy cerca de nuestros clientes para potenciar su canal directo, reduciendo su dependencia de las OTA e incrementando su GOP (gross operating profit). Además de la mejor tecnología, proporcionamos servicios de marketing así como consultoría estratégica de distribución. MOTOR DE RESERVAS DE MIRAITRANSLATE THIS PAGE Ofertas y paquetes. El sistema de ofertas y paquetes de Mirai es la columna vertebral del motor de reservas. Para el usuario, ver ofertas siempre será más atractivo que simplemente ver precios. Por este motivo, ofrecemos infinitas opciones de configuración: cálculo de precio, condiciones, visibilidad atractiva o flexibilidad. MIRAI | EXPERTS IN HOTEL DISTRIBUTION AND MOVING SALES TO At Mirai we work very close to our clients to boost their direct channel sales, reducing their OTA dependency and increasing the GOP (gross operating profit). We provide technology, marketing services and the best strategic consultancy. MIRAI | HOTEL DISTRIBUTION, MARKETING AND DIRECT SALES By working closely with each customer, we have been able to boost their direct channel, reducing OTA dependency and boosting GOP (gross operating profit). Besides having the best technology, we offer marketing services and distribution strategy consulting. MIRAI BOOKING ENGINEBOOKING ENGINE FOR TRAVEL AGENTSBOOKING ENGINES FOR TRAVEL WEBSITEHOTEL ENGINE RESERVATION Mirai’s system of offers and packages is the backbone of our reservation engine. For this reason, we offer infinite configuration options: price calculation, conditions, appealing visibility or flexibility. We allow so much content to be available, that you will have a whole range of offers at your disposal for your website. MIRAI METASEARCH: CONNECTS YOUR HOTEL TO THE MAIN Mirai Metasearch connects your hotel to the main metasearch engines, regardless of who your booking engine provider is. MIRAI | DISTRIBUTION HÔTELIÈRE, MARKETING ET VENTE DIRECTETRANSLATETHIS PAGE
Chez Mirai, nous travaillons au plus près de nos clients pour développer leur canal direct, en réduisant leur dépendance face aux OTA et en augmentant leur GOP (gross operating profit). Nous proposons non seulement des moyens technologiques de qualité optimale, mais également des services de marketing et de conseil en stratégie dedistribution.
HOW TO CALCULATE THE REAL COST OF EACH SALES CHANNEL The commission cost is 16.000€. The fixed-rate cost is 400€ x 12 months = 4,800€. The total cost is therefore 20,800€, which on a sale of 80,000€ is a total of 25.5%. The less that your fixed-rate channels less, the larger your commission will be, in many cases reaching 30% or 25%. WHAT IS GOOGLE COMMISSION PER STAY (CPS) AND HOW DOES IT WORK? En español. En français.. The cost-per-acquisition (CPA) programme by Google Hotel Ads is available to Mirai clients. This new system is called “commission per stay” or CPS, and until mid-2020 it was known as Google Hotel Ads Commission Program or GHACP. THE BUILDING BLOCKS OF DIRECT SALES MIRAI | DISTRIBUCIÓN HOTELERA, MARKETING Y VENTA DIRECTATRANSLATETHIS PAGE
En Mirai trabajamos muy cerca de nuestros clientes para potenciar su canal directo, reduciendo su dependencia de las OTA e incrementando su GOP (gross operating profit). Además de la mejor tecnología, proporcionamos servicios de marketing así como consultoría estratégica de distribución. MOTOR DE RESERVAS DE MIRAITRANSLATE THIS PAGE Ofertas y paquetes. El sistema de ofertas y paquetes de Mirai es la columna vertebral del motor de reservas. Para el usuario, ver ofertas siempre será más atractivo que simplemente ver precios. Por este motivo, ofrecemos infinitas opciones de configuración: cálculo de precio, condiciones, visibilidad atractiva o flexibilidad. NEWS: NEWS ABOUT MIRAI’S PRODUCTS AND SERVICES Mirai integrates with Checkout.com as a payment platform for hotels. From now on, all our clients can benefit from the connection with Checkout, which will provide solutions to all their collection needs in the field of direct sales derived from the PSD2 regulation.09/04/2021.
MIRAI DIGITAL: DIGITAL MARKETING SERVICES FOR HOTELS is the digital marketing solution your hotel needs: Available regardless of the booking system you use. We designed a global strategy to get the best return on your investment. We are hoteliers, we have been in your shoes and we know how to respond to your needs.MIRAI'S MISSION
Mirai is the hotelier’s partner in the common objective of maximising the potential of direct sales, commercial independence, reduction of distribution costs and access without intermediaries to the highest number of potential clients, always within the general framework that these actions contribute to increase the hotel’sprofits.
WEB DESIGN FOR HOTELS BY MIRAI Gloria Hoteles. This hotel chain had a specific target which required us to configure several prototypes of structure and a complex information architecture. The website needed to transmit a nice and relaxing atmosphere, so we used colour coding that covered this needas
INTRODUCING THE MIRAI METASEARCH DASHBOARD FOR MANAGING To make this easier, the Mirai Metasearch dashboard now has new functionality which allows users to change from “last-click attribution” to “assisted booking” views with just a single click. You will see that some results don’t change (such as clicks or costs), but others do (bookings, revenues, commission or HOW TO CALCULATE THE REAL COST OF EACH SALES CHANNEL The commission cost is 16.000€. The fixed-rate cost is 400€ x 12 months = 4,800€. The total cost is therefore 20,800€, which on a sale of 80,000€ is a total of 25.5%. The less that your fixed-rate channels less, the larger your commission will be, in many cases reaching 30% or 25%. WHAT IS GOOGLE COMMISSION PER STAY (CPS) AND HOW DOES IT WORK? En español. En français.. The cost-per-acquisition (CPA) programme by Google Hotel Ads is available to Mirai clients. This new system is called “commission per stay” or CPS, and until mid-2020 it was known as Google Hotel Ads Commission Program or GHACP. THE BUILDING BLOCKS OF DIRECT SALES A few weeks ago, I was lucky to have the chance to take part in the Direct Booking Summit in Miami (a highly recommended event, by the way) organised by Triptease. I really liked the very visual way they set up the session in which I took part, based on asking us to build something which, from the foundations to the top floor, was an analogy for how to build a successful direct sales strategy TRIVAGO LAUNCHES ITS CPA OR COMMISSIONABLE MODEL. WHAT IS En español, en français, em português.. A few months ago, trivago announced to its partners the implementation of a new participation model based on commissions or CPA (cost per acquisition).. In this way, trivago joins the rest of the large meta-search engines in launching a CPA model as an alternative to the classic CPC (cost perclick).
WHAT ARE GOOGLE PROPERTY PROMOTION ADS AND HOW DO THEY WORK? Property Promotion Ads are a great opportunity to boost the direct sales of hotels, as they help hotels gain visibility and access new demand and, therefore, more bookings. The wide range of types of bidding permitted by Google, and especially the Commission (per Stay) option, make this a highly attractive advertising space. WE BELIEVE IN YOUR HOTEL Discover our offices*
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