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EPSILON CORE ID: THE CORE OF IDENTITY Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the KANTAR MILLWARD BROWN Kantar Millward Brown. Kantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Kantar Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.ALBET BUDDAHIM
Albet Buddahim. Chief Executive Officer. Katapult Digital. With an impressive seventeen years of work experience under his belt, Albet has led digital, marketing, sales, and E-Commerce teams from a wide range of prestigious Client-side brands namely; as the Chief Marketing Officer of L’OREAL Philippines, the Head of Digital & BusinessVIETNAM | MMA
Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future ofASHA KHARGA
Asha Kharga. Chief Marketing Officer. Axis Bank. @ashakharga1. I am an innovative marketing professional, passionate about building brands, nurturing diversity and believe in continuous learning. My career is defined by amazing mentors, leaders and teams and I am grateful to have worked on a variety of categories in HUL to now leading marketing APPLICATION OF SELF-REGULATORY PRINCIPLES TO THE MOBILE APPLICATION OF SELF-REGULATORY PRINCIPLES To THe MoBIle enVIRonMenT overview I. 4Definitions II. Transparency and control for Multi-siteData III.
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EPSILON CORE ID: THE CORE OF IDENTITY Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the KANTAR MILLWARD BROWN Kantar Millward Brown. Kantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Kantar Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.ALBET BUDDAHIM
Albet Buddahim. Chief Executive Officer. Katapult Digital. With an impressive seventeen years of work experience under his belt, Albet has led digital, marketing, sales, and E-Commerce teams from a wide range of prestigious Client-side brands namely; as the Chief Marketing Officer of L’OREAL Philippines, the Head of Digital & BusinessVIETNAM | MMA
Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future ofASHA KHARGA
Asha Kharga. Chief Marketing Officer. Axis Bank. @ashakharga1. I am an innovative marketing professional, passionate about building brands, nurturing diversity and believe in continuous learning. My career is defined by amazing mentors, leaders and teams and I am grateful to have worked on a variety of categories in HUL to now leading marketing APPLICATION OF SELF-REGULATORY PRINCIPLES TO THE MOBILE APPLICATION OF SELF-REGULATORY PRINCIPLES To THe MoBIle enVIRonMenT overview I. 4Definitions II. Transparency and control for Multi-siteData III.
MMA | #SHAPETHEFUTURE OF MARKETING Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future ofABOUT THE MMA
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THE SMARTIES™
Contact Information (Submitting Company) The submitting company is the business that submits an entry. This information will be used to notify finalists and if we have questions about your submission. THE GREAT DEBATES: MARKETING GROWTH FRAMEWORKS All the marketing growth frameworks in one place: Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live. Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought THE GREAT IDENTIFIER DEBATES The MMA believes it’s important for marketers to be educated on all identity solutions, including strengths, limitations, and innovations of each. If any marketer is going to be great at modern marketing, it’s vital they understand the identifier solutions now and in the so very complicated future where Marketers are facing critical THE SMARTIES 2019 WINNERS GALLERY The point is, campaigns for not-for-profits or government agencies are now more powerful than ever because mobile makes them accessible to everyone. This category is for best in class campaigns that create significant social change or deliver against a public service. Gold Winner. Beacons of Hope.ARIEF SETYOBUDI
Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future ofJOHN CAMPBELL-BRUCE
John is a marketing and advertising professional with over 15 years experience working with recognisable brands such as Hyundai, Kia Motors, Microsoft, Xbox, PepsiCo, Diageo, Unilever and L’OreaI across Asia Pacific. MOBILE: THE CLOSEST YOU CAN GET TO YOUR CONSUMERS Campaign Summary. Lane Bryant sent offers to customers through targeted SMS broadcasts. The brand's goal was to build relationships with existing customers MMA | #SHAPETHEFUTURE OF MARKETINGABOUTMEMBER CENTERPROGRAMSEVENTSSMARTIESEDUCATION Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of MMA FREE WEBINAR SERIES With subject matter ranging from Location, Native, Programmatic to App Engagement and industry trends, the MMA Webinar series is designed to help build mobile marketing capabilities for marketers by providing information in clear and concise sessions developed to inform andinspire.
MATT UNPLUGGED VIRTUAL: THE FUTURE OF ATTRIBUTION MMA MATT UNPLUGGED Virtual: The Future of Marketing Attribution. Back for its 3rd year, MMA MATT Unplugged Virtual is a one-day event where marketers, attribution experts and other thought leaders meet to discuss and define the technologies leading the way to effective multi-touch attribution (MTA). MATT Unplugged will highlight the strategies and tactics that help marketers connect their MATT UNPLUGGED VIRTUAL: THE FUTURE OF ATTRIBUTION MATT Unplugged Virtual is a one-day event bringing together marketers, attribution experts and other thought-leaders to discuss and define the future of marketing measurement and the acceleration tools thatwill lead the way.
IMPACT EMEA VIRTUAL 2021 MMA IMPACT EMEA Virtual 2021 is designed to help brand marketers enhance and build their internal marketing capabilities. In fact, last year, more than half of MMA member companies in attendance registered multiple marketing team members to leverage the opportunity of MARKETING ATTRIBUTION THINK TANK The Marketing Attribution Think Tank (MATT) is a community of marketing and analytics leaders, committed to measurable impact and accountability by advancing people-based approaches in media measurement and throughout the entire process of planning and buying.. MATT Goals: Measurable Impact and Accountability: We aim to replace outdated reach-based models with scientific ROI EPSILON CORE ID: THE CORE OF IDENTITY Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the THE GREAT IDENTIFIER DEBATES The MMA believes it’s important for marketers to be educated on all identity solutions, including strengths, limitations, and innovations of each. If any marketer is going to be great at modern marketing, it’s vital they understand the identifier solutions now and in the so very complicated future where Marketers are facing critical KANTAR MILLWARD BROWN Kantar Millward Brown. Kantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Kantar Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.KFC CASE STUDY
Case Study: KFC Add Hope Campaign Budget: R100,000 Campaign Flight: 2 - 16 June 2017 Impressions Delivered: 348k Views Delivered: 55,4k The Brief In an attempt to correct some of the severe food shortages in South Africa, KFC started MMA | #SHAPETHEFUTURE OF MARKETINGABOUTMEMBER CENTERPROGRAMSEVENTSSMARTIESEDUCATION Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of MMA FREE WEBINAR SERIES With subject matter ranging from Location, Native, Programmatic to App Engagement and industry trends, the MMA Webinar series is designed to help build mobile marketing capabilities for marketers by providing information in clear and concise sessions developed to inform andinspire.
MATT UNPLUGGED VIRTUAL: THE FUTURE OF ATTRIBUTION MMA MATT UNPLUGGED Virtual: The Future of Marketing Attribution. Back for its 3rd year, MMA MATT Unplugged Virtual is a one-day event where marketers, attribution experts and other thought leaders meet to discuss and define the technologies leading the way to effective multi-touch attribution (MTA). MATT Unplugged will highlight the strategies and tactics that help marketers connect their MATT UNPLUGGED VIRTUAL: THE FUTURE OF ATTRIBUTION MATT Unplugged Virtual is a one-day event bringing together marketers, attribution experts and other thought-leaders to discuss and define the future of marketing measurement and the acceleration tools thatwill lead the way.
IMPACT EMEA VIRTUAL 2021 MMA IMPACT EMEA Virtual 2021 is designed to help brand marketers enhance and build their internal marketing capabilities. In fact, last year, more than half of MMA member companies in attendance registered multiple marketing team members to leverage the opportunity of MARKETING ATTRIBUTION THINK TANK The Marketing Attribution Think Tank (MATT) is a community of marketing and analytics leaders, committed to measurable impact and accountability by advancing people-based approaches in media measurement and throughout the entire process of planning and buying.. MATT Goals: Measurable Impact and Accountability: We aim to replace outdated reach-based models with scientific ROI EPSILON CORE ID: THE CORE OF IDENTITY Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the THE GREAT IDENTIFIER DEBATES The MMA believes it’s important for marketers to be educated on all identity solutions, including strengths, limitations, and innovations of each. If any marketer is going to be great at modern marketing, it’s vital they understand the identifier solutions now and in the so very complicated future where Marketers are facing critical KANTAR MILLWARD BROWN Kantar Millward Brown. Kantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Kantar Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.KFC CASE STUDY
Case Study: KFC Add Hope Campaign Budget: R100,000 Campaign Flight: 2 - 16 June 2017 Impressions Delivered: 348k Views Delivered: 55,4k The Brief In an attempt to correct some of the severe food shortages in South Africa, KFC startedABOUT THE MMA
Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of MMA ONLINE PAYMENT CENTER Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of IS MY COMPANY AN MMA MEMBER? Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of MARKETING ATTRIBUTION THINK TANK The Marketing Attribution Think Tank (MATT) is a community of marketing and analytics leaders, committed to measurable impact and accountability by advancing people-based approaches in media measurement and throughout the entire process of planning and buying.. MATT Goals: Measurable Impact and Accountability: We aim to replace outdated reach-based models with scientific ROITHE SMARTIES™
Contact Information (Submitting Company) The submitting company is the business that submits an entry. This information will be used to notify finalists and if we have questions about your submission. THE GREAT IDENTIFIER DEBATES The MMA believes it’s important for marketers to be educated on all identity solutions, including strengths, limitations, and innovations of each. If any marketer is going to be great at modern marketing, it’s vital they understand the identifier solutions now and in the so very complicated future where Marketers are facing criticalMMA LOGOS | MMA
Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future ofAARON GALLAGHER
Aaron Gallagher serves as Senior Vice President of Digital Sales for Discovery, Inc. In this role, he oversees digital sales for Discovery’s portfolio of brands including – Discovery, HGTV, Food Network, Travel Channel, TLC, ID, Animal Planet, Science Channel etc. – and all related digital video, display, mobile, social, content marketing, and branded entertainment efforts.JOHN CAMPBELL-BRUCE
John is a marketing and advertising professional with over 15 years experience working with recognisable brands such as Hyundai, Kia Motors, Microsoft, Xbox, PepsiCo, Diageo, Unilever and L’OreaI across Asia Pacific.GERMANY | MMA
Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of Skip to main content__ MMA Global
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View All MMA Members NEW PAPER FROM MATT! Data Sharing in the Age of Attribution MOBILE, MUFFINS & MOCHACCINOS BREAKFAST SERIES Brings together some of the top minds in the mobile marketing industry. Learn more! ANNOUNCING SMARTIES X! World's first marketing award recognizing innovation. SUBMIT NOW! SUBSCRIBE TO SMARTBRIEF MMA APPOINTS NEW MARKETING LEADERS TO GLOBAL BOARD OF DIRECTORS Bolsters MMA’s Global Commitment to Scientific Insights, Actionable Tools and Industry-Wide Collaboration for the Greater Good 2020 GLOBAL EVENTS CALENDAR#ShapeTheFuture
COMBATING THE FUTURE OF MOBILE FRAUD The State of Marketer Readiness in 2019 CHECKING IN: USE CASES FOR LOCATION DATA BEYOND GEO-FENCING A new report from the MMA Location CommitteeMEMBER DIRECTORY
2019 SMARTIES X AND SMARTIES NORTH AMERICA SHORTLIST ANNOUNCED Join us for the 2019 SMARTIES X and North America Celebration of Talent on Nov. 6, Los AngelesABOUT
The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile connected world. Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI; and to advocate for mobile marketers. Copyright © 2019 Mobile Marketing Association, Inc. All RightsReserved.
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