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(RTB) technology.
MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & USER ACQUISITION Motive has been an important partner for Cyber Z. They provide high quality and scalable inventory with exceptional service and responsiveness. We look forward to extending our business with Motive. Asako Nagatomi, Creative Director, Cyber Z. Motive helps us get our PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
TO IN-HOUSE OR OUT-SOURCE: EVALUATING WHETHER PROGRAMMATIC There is no question that programmatic real-time bidding (RTB) is growing, and quickly. A study by the Interactive Advertising Bureau (IAB) found that two thirds of marketers have either moved their programmatic media buying functions in-house or started the process. The goal of this post is to shed light on what it takes to bringContinued
MOBILE APP MARKETING & RETARGETING Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & RETARGETING Motive is a leading global app marketing company. We deliver mobile user acquisition at scale by combining data insights, sophisticated programmatic technology, and our deep knowledge and experience in the mobile performance space. MOBILE APP MARKETING & RETARGETING We launch your campaign and test the inventory sources and targeting strategies outlined in your initial buying plan. We expand our testing to explore other media sources and user segments to unlock unexpected pockets of performance that efficiently scale your campaign. Step 4. Optimize for Quality Installs. As performance data is gathered, we MOBILE APP MARKETING & RETARGETING CAREERS Join the Team. We are always looking for driven individuals to join our team. If you are interested in growing your career with a fast-paced. innovator in the mobile marketing space, please apply. to the positions listed below. MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & USER ACQUISITION Motive has been an important partner for Cyber Z. They provide high quality and scalable inventory with exceptional service and responsiveness. We look forward to extending our business with Motive. Asako Nagatomi, Creative Director, Cyber Z. Motive helps us get our PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
TO IN-HOUSE OR OUT-SOURCE: EVALUATING WHETHER PROGRAMMATIC There is no question that programmatic real-time bidding (RTB) is growing, and quickly. A study by the Interactive Advertising Bureau (IAB) found that two thirds of marketers have either moved their programmatic media buying functions in-house or started the process. The goal of this post is to shed light on what it takes to bringContinued
MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
COMPANY ARCHIVES
Our Approach; Advertise. Technology; Custom Solutions; Login; Get Started; Motive Insights. All Posts; Company; Insights; Events;Uncategorized
BEST PRACTICES FOR DESIGNING THE BEST MOBILE AD In-app ads have become the fastest growing form of mobile advertising. In fact, in-app advertising is set to triple in the next few years – from $72 billion in 2016 to $201 billion in 2021. Check out the list below for best practices for the top 5 ad formats that are used today.Mobile Video
HOW THE RISE OF 5G WILL IMPACT MOBILE MARKETERS Welcome to the age of 5G. Today Samsung launched its Samsung Galaxy S10 5G in South Korea, making it the first major player to debut a 5G phone. The next generation of mobile networks was a favorite topic at Mobile World Congress this year, with companies showcasing their new 5G-capable devices. 5G is expected to be 10 times as fast as 4G.The rise of 5G promises a range of exciting new HOW TO THRIVE FOR 15 YEARS IN AD TECH Last week marked Motive’s 15th birthday. Fifteen years is an eternity in ad tech and, as such, we’ve been reflecting back on how Motive has prevailed through 15 years of innovation and change in the competitive ad tech industry. HOW TO MAXIMIZE YOUR MOBILE ENGAGEMENT ON OTT Nothing has made it clearer that consumers today are more engaged than ever with media than Nielsen’s latest report showing that U.S. adults spend an average of 6 hours a day watching video. This includes live TV, time-shifted TV, TV-connected devices and videos viewed in-app on a tablet or smartphone. According to the report, cornerstoneContinued
TO IN-HOUSE OR OUT-SOURCE: EVALUATING WHETHER PROGRAMMATIC There is no question that programmatic real-time bidding (RTB) is growing, and quickly. A study by the Interactive Advertising Bureau (IAB) found that two thirds of marketers have either moved their programmatic media buying functions in-house or started the process. The goal of this post is to shed light on what it takes to bringContinued
LOOKING FOR MOBILE LOVE? HERE ARE THE TOP MOBILE USERS IN In celebration of Valentine’s Day this week we’ve been thinking about ways mobile marketers can engage the 15% of U.S. adults who have used mobile dating apps to connect with potential partners. Harnessing the power of the dating apps can be a powerful medium for marketers looking to engage high-quality users. The Match Group is POSTBACK 2018: OTT, THE IMPORTANCE OF THICK DATA AND OTHER TUNE’s not-to-be-missed annual Postback conference this last week was another mobile event for the books. We spent two days soaking up the Seattle summer greenery and learning about the latest mobile trends with a healthy dose of extracurriculars mixed in, including a lively performance by Saint Motel and cheeky keynote from comedianJames Vietch.
MOBILE APP MARKETING & RETARGETING Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & RETARGETING Motive is a leading global app marketing company. We deliver mobile user acquisition at scale by combining data insights, sophisticated programmatic technology, and our deep knowledge and experience in the mobile performance space. MOBILE APP MARKETING & RETARGETING We launch your campaign and test the inventory sources and targeting strategies outlined in your initial buying plan. We expand our testing to explore other media sources and user segments to unlock unexpected pockets of performance that efficiently scale your campaign. Step 4. Optimize for Quality Installs. As performance data is gathered, we MOBILE APP MARKETING & RETARGETING CAREERS Join the Team. We are always looking for driven individuals to join our team. If you are interested in growing your career with a fast-paced. innovator in the mobile marketing space, please apply. to the positions listed below. MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & USER ACQUISITION Motive has been an important partner for Cyber Z. They provide high quality and scalable inventory with exceptional service and responsiveness. We look forward to extending our business with Motive. Asako Nagatomi, Creative Director, Cyber Z. Motive helps us get our PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
HOW TO MAXIMIZE YOUR MOBILE ENGAGEMENT ON OTT Nothing has made it clearer that consumers today are more engaged than ever with media than Nielsen’s latest report showing that U.S. adults spend an average of 6 hours a day watching video. This includes live TV, time-shifted TV, TV-connected devices and videos viewed in-app on a tablet or smartphone. According to the report, cornerstoneContinued
MOBILE APP MARKETING & RETARGETING Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & RETARGETING Motive is a leading global app marketing company. We deliver mobile user acquisition at scale by combining data insights, sophisticated programmatic technology, and our deep knowledge and experience in the mobile performance space. MOBILE APP MARKETING & RETARGETING We launch your campaign and test the inventory sources and targeting strategies outlined in your initial buying plan. We expand our testing to explore other media sources and user segments to unlock unexpected pockets of performance that efficiently scale your campaign. Step 4. Optimize for Quality Installs. As performance data is gathered, we MOBILE APP MARKETING & RETARGETING CAREERS Join the Team. We are always looking for driven individuals to join our team. If you are interested in growing your career with a fast-paced. innovator in the mobile marketing space, please apply. to the positions listed below. MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & USER ACQUISITION Motive has been an important partner for Cyber Z. They provide high quality and scalable inventory with exceptional service and responsiveness. We look forward to extending our business with Motive. Asako Nagatomi, Creative Director, Cyber Z. Motive helps us get our PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
HOW TO MAXIMIZE YOUR MOBILE ENGAGEMENT ON OTT Nothing has made it clearer that consumers today are more engaged than ever with media than Nielsen’s latest report showing that U.S. adults spend an average of 6 hours a day watching video. This includes live TV, time-shifted TV, TV-connected devices and videos viewed in-app on a tablet or smartphone. According to the report, cornerstoneContinued
MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. BEST PRACTICES FOR DESIGNING THE BEST MOBILE AD In-app ads have become the fastest growing form of mobile advertising. In fact, in-app advertising is set to triple in the next few years – from $72 billion in 2016 to $201 billion in 2021. Check out the list below for best practices for the top 5 ad formats that are used today.Mobile Video
HOW THE RISE OF 5G WILL IMPACT MOBILE MARKETERS Welcome to the age of 5G. Today Samsung launched its Samsung Galaxy S10 5G in South Korea, making it the first major player to debut a 5G phone. The next generation of mobile networks was a favorite topic at Mobile World Congress this year, with companies showcasing their new 5G-capable devices. 5G is expected to be 10 times as fast as 4G.The rise of 5G promises a range of exciting new KEY MOBILE TRENDS IN 2019 The way consumers interact with information digitally is changing rapidly, and the mechanisms of mobile apps and sites are changing too, which means new strategies for mobile marketers to keep in mind going into 2019. Consumers now spend more than five hours a day on smartphones and, in turn, mobile advertising is expected to represent72% of Continued
HOW TO THRIVE FOR 15 YEARS IN AD TECH Last week marked Motive’s 15th birthday. Fifteen years is an eternity in ad tech and, as such, we’ve been reflecting back on how Motive has prevailed through 15 years of innovation and change in the competitive ad tech industry. ANNOUNCING THRIVE: A COMMUNITY FOR WOMEN IN GROWTH At Mobile Apps Unlocked this year, Motive co-hosted the launch event for THRIVE, a community dedicated to connecting and empowering women in growth marketing. It was an honor to be a founding member of this initiative along with Singular, Adikteev and Tapjoy. THRIVE was first conceived of by Susan Kuo, COO & Co-Founder of Singular, HOW TO STORE A $#*! TON OF DATA IN PROGRAMMATIC Programmatic advertising depends on the collection and processing of massive amounts of data. A typical real-time bidding solution will collect trillions of first party data points monthly to integrate into machine learning algorithms that get more precise and cost-effective with each new data insight. Given this continuous accumulation and application of information, collecting and processing LOOKING FOR MOBILE LOVE? HERE ARE THE TOP MOBILE USERS IN In celebration of Valentine’s Day this week we’ve been thinking about ways mobile marketers can engage the 15% of U.S. adults who have used mobile dating apps to connect with potential partners. Harnessing the power of the dating apps can be a powerful medium for marketers looking to engage high-quality users. The Match Group is TO IN-HOUSE OR OUT-SOURCE: EVALUATING WHETHER PROGRAMMATIC There is no question that programmatic real-time bidding (RTB) is growing, and quickly. A study by the Interactive Advertising Bureau (IAB) found that two thirds of marketers have either moved their programmatic media buying functions in-house or started the process. The goal of this post is to shed light on what it takes to bringContinued
POSTBACK 2018: OTT, THE IMPORTANCE OF THICK DATA AND OTHER TUNE’s not-to-be-missed annual Postback conference this last week was another mobile event for the books. We spent two days soaking up the Seattle summer greenery and learning about the latest mobile trends with a healthy dose of extracurriculars mixed in, including a lively performance by Saint Motel and cheeky keynote from comedianJames Vietch.
MOBILE APP MARKETING & RETARGETING Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & RETARGETING Motive is a leading global app marketing company. We deliver mobile user acquisition at scale by combining data insights, sophisticated programmatic technology, and our deep knowledge and experience in the mobile performance space. MOBILE APP MARKETING & RETARGETING We launch your campaign and test the inventory sources and targeting strategies outlined in your initial buying plan. We expand our testing to explore other media sources and user segments to unlock unexpected pockets of performance that efficiently scale your campaign. Step 4. Optimize for Quality Installs. As performance data is gathered, we MOBILE APP MARKETING & RETARGETING CAREERS Join the Team. We are always looking for driven individuals to join our team. If you are interested in growing your career with a fast-paced. innovator in the mobile marketing space, please apply. to the positions listed below. MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & USER ACQUISITION Motive has been an important partner for Cyber Z. They provide high quality and scalable inventory with exceptional service and responsiveness. We look forward to extending our business with Motive. Asako Nagatomi, Creative Director, Cyber Z. Motive helps us get our PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
TO IN-HOUSE OR OUT-SOURCE: EVALUATING WHETHER PROGRAMMATIC There is no question that programmatic real-time bidding (RTB) is growing, and quickly. A study by the Interactive Advertising Bureau (IAB) found that two thirds of marketers have either moved their programmatic media buying functions in-house or started the process. The goal of this post is to shed light on what it takes to bringContinued
MOBILE APP MARKETING & RETARGETING Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & RETARGETING Motive is a leading global app marketing company. We deliver mobile user acquisition at scale by combining data insights, sophisticated programmatic technology, and our deep knowledge and experience in the mobile performance space. MOBILE APP MARKETING & RETARGETING We launch your campaign and test the inventory sources and targeting strategies outlined in your initial buying plan. We expand our testing to explore other media sources and user segments to unlock unexpected pockets of performance that efficiently scale your campaign. Step 4. Optimize for Quality Installs. As performance data is gathered, we MOBILE APP MARKETING & RETARGETING CAREERS Join the Team. We are always looking for driven individuals to join our team. If you are interested in growing your career with a fast-paced. innovator in the mobile marketing space, please apply. to the positions listed below. MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & USER ACQUISITION Motive has been an important partner for Cyber Z. They provide high quality and scalable inventory with exceptional service and responsiveness. We look forward to extending our business with Motive. Asako Nagatomi, Creative Director, Cyber Z. Motive helps us get our PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
TO IN-HOUSE OR OUT-SOURCE: EVALUATING WHETHER PROGRAMMATIC There is no question that programmatic real-time bidding (RTB) is growing, and quickly. A study by the Interactive Advertising Bureau (IAB) found that two thirds of marketers have either moved their programmatic media buying functions in-house or started the process. The goal of this post is to shed light on what it takes to bringContinued
MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
COMPANY ARCHIVES
Our Approach; Advertise. Technology; Custom Solutions; Login; Get Started; Motive Insights. All Posts; Company; Insights; Events;Uncategorized
BEST PRACTICES FOR DESIGNING THE BEST MOBILE AD In-app ads have become the fastest growing form of mobile advertising. In fact, in-app advertising is set to triple in the next few years – from $72 billion in 2016 to $201 billion in 2021. Check out the list below for best practices for the top 5 ad formats that are used today.Mobile Video
HOW THE RISE OF 5G WILL IMPACT MOBILE MARKETERS Welcome to the age of 5G. Today Samsung launched its Samsung Galaxy S10 5G in South Korea, making it the first major player to debut a 5G phone. The next generation of mobile networks was a favorite topic at Mobile World Congress this year, with companies showcasing their new 5G-capable devices. 5G is expected to be 10 times as fast as 4G.The rise of 5G promises a range of exciting new HOW TO THRIVE FOR 15 YEARS IN AD TECH Last week marked Motive’s 15th birthday. Fifteen years is an eternity in ad tech and, as such, we’ve been reflecting back on how Motive has prevailed through 15 years of innovation and change in the competitive ad tech industry. HOW TO MAXIMIZE YOUR MOBILE ENGAGEMENT ON OTT Nothing has made it clearer that consumers today are more engaged than ever with media than Nielsen’s latest report showing that U.S. adults spend an average of 6 hours a day watching video. This includes live TV, time-shifted TV, TV-connected devices and videos viewed in-app on a tablet or smartphone. According to the report, cornerstoneContinued
TO IN-HOUSE OR OUT-SOURCE: EVALUATING WHETHER PROGRAMMATIC There is no question that programmatic real-time bidding (RTB) is growing, and quickly. A study by the Interactive Advertising Bureau (IAB) found that two thirds of marketers have either moved their programmatic media buying functions in-house or started the process. The goal of this post is to shed light on what it takes to bringContinued
LOOKING FOR MOBILE LOVE? HERE ARE THE TOP MOBILE USERS IN In celebration of Valentine’s Day this week we’ve been thinking about ways mobile marketers can engage the 15% of U.S. adults who have used mobile dating apps to connect with potential partners. Harnessing the power of the dating apps can be a powerful medium for marketers looking to engage high-quality users. The Match Group is POSTBACK 2018: OTT, THE IMPORTANCE OF THICK DATA AND OTHER TUNE’s not-to-be-missed annual Postback conference this last week was another mobile event for the books. We spent two days soaking up the Seattle summer greenery and learning about the latest mobile trends with a healthy dose of extracurriculars mixed in, including a lively performance by Saint Motel and cheeky keynote from comedianJames Vietch.
MOBILE APP MARKETING & RETARGETING Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & RETARGETING Motive is a leading global app marketing company. We deliver mobile user acquisition at scale by combining data insights, sophisticated programmatic technology, and our deep knowledge and experience in the mobile performance space. MOBILE APP MARKETING & RETARGETING We launch your campaign and test the inventory sources and targeting strategies outlined in your initial buying plan. We expand our testing to explore other media sources and user segments to unlock unexpected pockets of performance that efficiently scale your campaign. Step 4. Optimize for Quality Installs. As performance data is gathered, we MOBILE APP MARKETING & RETARGETING CAREERS Join the Team. We are always looking for driven individuals to join our team. If you are interested in growing your career with a fast-paced. innovator in the mobile marketing space, please apply. to the positions listed below. MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & USER ACQUISITION Motive has been an important partner for Cyber Z. They provide high quality and scalable inventory with exceptional service and responsiveness. We look forward to extending our business with Motive. Asako Nagatomi, Creative Director, Cyber Z. Motive helps us get our PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
HOW THE RISE OF 5G WILL IMPACT MOBILE MARKETERS Welcome to the age of 5G. Today Samsung launched its Samsung Galaxy S10 5G in South Korea, making it the first major player to debut a 5G phone. The next generation of mobile networks was a favorite topic at Mobile World Congress this year, with companies showcasing their new 5G-capable devices. 5G is expected to be 10 times as fast as 4G.The rise of 5G promises a range of exciting new MOBILE APP MARKETING & RETARGETING Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & RETARGETING Motive is a leading global app marketing company. We deliver mobile user acquisition at scale by combining data insights, sophisticated programmatic technology, and our deep knowledge and experience in the mobile performance space. MOBILE APP MARKETING & RETARGETING We launch your campaign and test the inventory sources and targeting strategies outlined in your initial buying plan. We expand our testing to explore other media sources and user segments to unlock unexpected pockets of performance that efficiently scale your campaign. Step 4. Optimize for Quality Installs. As performance data is gathered, we MOBILE APP MARKETING & RETARGETING CAREERS Join the Team. We are always looking for driven individuals to join our team. If you are interested in growing your career with a fast-paced. innovator in the mobile marketing space, please apply. to the positions listed below. MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & USER ACQUISITION Motive has been an important partner for Cyber Z. They provide high quality and scalable inventory with exceptional service and responsiveness. We look forward to extending our business with Motive. Asako Nagatomi, Creative Director, Cyber Z. Motive helps us get our PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
HOW THE RISE OF 5G WILL IMPACT MOBILE MARKETERS Welcome to the age of 5G. Today Samsung launched its Samsung Galaxy S10 5G in South Korea, making it the first major player to debut a 5G phone. The next generation of mobile networks was a favorite topic at Mobile World Congress this year, with companies showcasing their new 5G-capable devices. 5G is expected to be 10 times as fast as 4G.The rise of 5G promises a range of exciting new MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. BEST PRACTICES FOR DESIGNING THE BEST MOBILE AD In-app ads have become the fastest growing form of mobile advertising. In fact, in-app advertising is set to triple in the next few years – from $72 billion in 2016 to $201 billion in 2021. Check out the list below for best practices for the top 5 ad formats that are used today.Mobile Video
ANNOUNCING THRIVE: A COMMUNITY FOR WOMEN IN GROWTH At Mobile Apps Unlocked this year, Motive co-hosted the launch event for THRIVE, a community dedicated to connecting and empowering women in growth marketing. It was an honor to be a founding member of this initiative along with Singular, Adikteev and Tapjoy. THRIVE was first conceived of by Susan Kuo, COO & Co-Founder of Singular, KEY MOBILE TRENDS IN 2019 The way consumers interact with information digitally is changing rapidly, and the mechanisms of mobile apps and sites are changing too, which means new strategies for mobile marketers to keep in mind going into 2019. Consumers now spend more than five hours a day on smartphones and, in turn, mobile advertising is expected to represent72% of Continued
HOW THE RISE OF 5G WILL IMPACT MOBILE MARKETERS Welcome to the age of 5G. Today Samsung launched its Samsung Galaxy S10 5G in South Korea, making it the first major player to debut a 5G phone. The next generation of mobile networks was a favorite topic at Mobile World Congress this year, with companies showcasing their new 5G-capable devices. 5G is expected to be 10 times as fast as 4G.The rise of 5G promises a range of exciting new HOW TO THRIVE FOR 15 YEARS IN AD TECH Last week marked Motive’s 15th birthday. Fifteen years is an eternity in ad tech and, as such, we’ve been reflecting back on how Motive has prevailed through 15 years of innovation and change in the competitive ad tech industry. HOW TO MAXIMIZE YOUR MOBILE ENGAGEMENT ON OTT Nothing has made it clearer that consumers today are more engaged than ever with media than Nielsen’s latest report showing that U.S. adults spend an average of 6 hours a day watching video. This includes live TV, time-shifted TV, TV-connected devices and videos viewed in-app on a tablet or smartphone. According to the report, cornerstone HOW TO STORE A $#*! TON OF DATA IN PROGRAMMATIC Programmatic advertising depends on the collection and processing of massive amounts of data. A typical real-time bidding solution will collect trillions of first party data points monthly to integrate into machine learning algorithms that get more precise and cost-effective with each new data insight. Given this continuous accumulation and application of information, collecting and processing LOOKING FOR MOBILE LOVE? HERE ARE THE TOP MOBILE USERS IN In celebration of Valentine’s Day this week we’ve been thinking about ways mobile marketers can engage the 15% of U.S. adults who have used mobile dating apps to connect with potential partners. Harnessing the power of the dating apps can be a powerful medium for marketers looking to engage high-quality users. The Match Group is POSTBACK 2018: OTT, THE IMPORTANCE OF THICK DATA AND OTHER TUNE’s not-to-be-missed annual Postback conference this last week was another mobile event for the books. We spent two days soaking up the Seattle summer greenery and learning about the latest mobile trends with a healthy dose of extracurriculars mixed in, including a lively performance by Saint Motel and cheeky keynote from comedianJames Vietch.
MOBILE APP MARKETING & RETARGETING Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & RETARGETING Motive is a leading global app marketing company. We deliver mobile user acquisition at scale by combining data insights, sophisticated programmatic technology, and our deep knowledge and experience in the mobile performance space. MOBILE APP MARKETING & RETARGETING We launch your campaign and test the inventory sources and targeting strategies outlined in your initial buying plan. We expand our testing to explore other media sources and user segments to unlock unexpected pockets of performance that efficiently scale your campaign. Step 4. Optimize for Quality Installs. As performance data is gathered, we MOBILE APP MARKETING & RETARGETING CAREERS Join the Team. We are always looking for driven individuals to join our team. If you are interested in growing your career with a fast-paced. innovator in the mobile marketing space, please apply. to the positions listed below. MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & USER ACQUISITION Motive has been an important partner for Cyber Z. They provide high quality and scalable inventory with exceptional service and responsiveness. We look forward to extending our business with Motive. Asako Nagatomi, Creative Director, Cyber Z. Motive helps us get our PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
HOW THE RISE OF 5G WILL IMPACT MOBILE MARKETERS Welcome to the age of 5G. Today Samsung launched its Samsung Galaxy S10 5G in South Korea, making it the first major player to debut a 5G phone. The next generation of mobile networks was a favorite topic at Mobile World Congress this year, with companies showcasing their new 5G-capable devices. 5G is expected to be 10 times as fast as 4G.The rise of 5G promises a range of exciting new MOBILE APP MARKETING & RETARGETING Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & RETARGETING Motive is a leading global app marketing company. We deliver mobile user acquisition at scale by combining data insights, sophisticated programmatic technology, and our deep knowledge and experience in the mobile performance space. MOBILE APP MARKETING & RETARGETING We launch your campaign and test the inventory sources and targeting strategies outlined in your initial buying plan. We expand our testing to explore other media sources and user segments to unlock unexpected pockets of performance that efficiently scale your campaign. Step 4. Optimize for Quality Installs. As performance data is gathered, we MOBILE APP MARKETING & RETARGETING CAREERS Join the Team. We are always looking for driven individuals to join our team. If you are interested in growing your career with a fast-paced. innovator in the mobile marketing space, please apply. to the positions listed below. MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & USER ACQUISITION Motive has been an important partner for Cyber Z. They provide high quality and scalable inventory with exceptional service and responsiveness. We look forward to extending our business with Motive. Asako Nagatomi, Creative Director, Cyber Z. Motive helps us get our PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
HOW THE RISE OF 5G WILL IMPACT MOBILE MARKETERS Welcome to the age of 5G. Today Samsung launched its Samsung Galaxy S10 5G in South Korea, making it the first major player to debut a 5G phone. The next generation of mobile networks was a favorite topic at Mobile World Congress this year, with companies showcasing their new 5G-capable devices. 5G is expected to be 10 times as fast as 4G.The rise of 5G promises a range of exciting new MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. HOW THE RISE OF 5G WILL IMPACT MOBILE MARKETERS Welcome to the age of 5G. Today Samsung launched its Samsung Galaxy S10 5G in South Korea, making it the first major player to debut a 5G phone. The next generation of mobile networks was a favorite topic at Mobile World Congress this year, with companies showcasing their new 5G-capable devices. 5G is expected to be 10 times as fast as 4G.The rise of 5G promises a range of exciting new BEST PRACTICES FOR DESIGNING THE BEST MOBILE AD In-app ads have become the fastest growing form of mobile advertising. In fact, in-app advertising is set to triple in the next few years – from $72 billion in 2016 to $201 billion in 2021. Check out the list below for best practices for the top 5 ad formats that are used today.Mobile Video
KEY MOBILE TRENDS IN 2019 The way consumers interact with information digitally is changing rapidly, and the mechanisms of mobile apps and sites are changing too, which means new strategies for mobile marketers to keep in mind going into 2019. Consumers now spend more than five hours a day on smartphones and, in turn, mobile advertising is expected to represent72% of Continued
HOW TO MAXIMIZE YOUR MOBILE ENGAGEMENT ON OTT Nothing has made it clearer that consumers today are more engaged than ever with media than Nielsen’s latest report showing that U.S. adults spend an average of 6 hours a day watching video. This includes live TV, time-shifted TV, TV-connected devices and videos viewed in-app on a tablet or smartphone. According to the report, cornerstone HOW TO THRIVE FOR 15 YEARS IN AD TECH Last week marked Motive’s 15th birthday. Fifteen years is an eternity in ad tech and, as such, we’ve been reflecting back on how Motive has prevailed through 15 years of innovation and change in the competitive ad tech industry. ANNOUNCING THRIVE: A COMMUNITY FOR WOMEN IN GROWTH At Mobile Apps Unlocked this year, Motive co-hosted the launch event for THRIVE, a community dedicated to connecting and empowering women in growth marketing. It was an honor to be a founding member of this initiative along with Singular, Adikteev and Tapjoy. THRIVE was first conceived of by Susan Kuo, COO & Co-Founder of Singular, HOW TO STORE A $#*! TON OF DATA IN PROGRAMMATIC Programmatic advertising depends on the collection and processing of massive amounts of data. A typical real-time bidding solution will collect trillions of first party data points monthly to integrate into machine learning algorithms that get more precise and cost-effective with each new data insight. Given this continuous accumulation and application of information, collecting and processing LOOKING FOR MOBILE LOVE? HERE ARE THE TOP MOBILE USERS IN In celebration of Valentine’s Day this week we’ve been thinking about ways mobile marketers can engage the 15% of U.S. adults who have used mobile dating apps to connect with potential partners. Harnessing the power of the dating apps can be a powerful medium for marketers looking to engage high-quality users. The Match Group is POSTBACK 2018: OTT, THE IMPORTANCE OF THICK DATA AND OTHER TUNE’s not-to-be-missed annual Postback conference this last week was another mobile event for the books. We spent two days soaking up the Seattle summer greenery and learning about the latest mobile trends with a healthy dose of extracurriculars mixed in, including a lively performance by Saint Motel and cheeky keynote from comedianJames Vietch.
MOBILE APP MARKETING & RETARGETING Motive is a leading global app marketing company. We deliver mobile user acquisition at scale by combining data insights, sophisticated programmatic technology, and our deep knowledge and experience in the mobile performance space. MOBILE APP MARKETING & RETARGETING We launch your campaign and test the inventory sources and targeting strategies outlined in your initial buying plan. We expand our testing to explore other media sources and user segments to unlock unexpected pockets of performance that efficiently scale your campaign. Step 4. Optimize for Quality Installs. As performance data is gathered, we MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & RETARGETING CAREERS Join the Team. We are always looking for driven individuals to join our team. If you are interested in growing your career with a fast-paced. innovator in the mobile marketing space, please apply. to the positions listed below. MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & USER ACQUISITION Motive has been an important partner for Cyber Z. They provide high quality and scalable inventory with exceptional service and responsiveness. We look forward to extending our business with Motive. Asako Nagatomi, Creative Director, Cyber Z. Motive helps us get our PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
BEST PRACTICES FOR DESIGNING THE BEST MOBILE AD In-app ads have become the fastest growing form of mobile advertising. In fact, in-app advertising is set to triple in the next few years – from $72 billion in 2016 to $201 billion in 2021. Check out the list below for best practices for the top 5 ad formats that are used today.Mobile Video
HOW THE RISE OF 5G WILL IMPACT MOBILE MARKETERS Welcome to the age of 5G. Today Samsung launched its Samsung Galaxy S10 5G in South Korea, making it the first major player to debut a 5G phone. The next generation of mobile networks was a favorite topic at Mobile World Congress this year, with companies showcasing their new 5G-capable devices. 5G is expected to be 10 times as fast as 4G.The rise of 5G promises a range of exciting new MOBILE APP MARKETING & RETARGETING Motive is a leading global app marketing company. We deliver mobile user acquisition at scale by combining data insights, sophisticated programmatic technology, and our deep knowledge and experience in the mobile performance space. MOBILE APP MARKETING & RETARGETING We launch your campaign and test the inventory sources and targeting strategies outlined in your initial buying plan. We expand our testing to explore other media sources and user segments to unlock unexpected pockets of performance that efficiently scale your campaign. Step 4. Optimize for Quality Installs. As performance data is gathered, we MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & RETARGETING CAREERS Join the Team. We are always looking for driven individuals to join our team. If you are interested in growing your career with a fast-paced. innovator in the mobile marketing space, please apply. to the positions listed below. MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & USER ACQUISITION Motive has been an important partner for Cyber Z. They provide high quality and scalable inventory with exceptional service and responsiveness. We look forward to extending our business with Motive. Asako Nagatomi, Creative Director, Cyber Z. Motive helps us get our PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
BEST PRACTICES FOR DESIGNING THE BEST MOBILE AD In-app ads have become the fastest growing form of mobile advertising. In fact, in-app advertising is set to triple in the next few years – from $72 billion in 2016 to $201 billion in 2021. Check out the list below for best practices for the top 5 ad formats that are used today.Mobile Video
HOW THE RISE OF 5G WILL IMPACT MOBILE MARKETERS Welcome to the age of 5G. Today Samsung launched its Samsung Galaxy S10 5G in South Korea, making it the first major player to debut a 5G phone. The next generation of mobile networks was a favorite topic at Mobile World Congress this year, with companies showcasing their new 5G-capable devices. 5G is expected to be 10 times as fast as 4G.The rise of 5G promises a range of exciting new PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
COMPANY ARCHIVES
Our Approach; Advertise. Technology; Custom Solutions; Login; Get Started; Motive Insights. All Posts; Company; Insights; Events;Uncategorized
BEST PRACTICES FOR DESIGNING THE BEST MOBILE AD In-app ads have become the fastest growing form of mobile advertising. In fact, in-app advertising is set to triple in the next few years – from $72 billion in 2016 to $201 billion in 2021. Check out the list below for best practices for the top 5 ad formats that are used today.Mobile Video
HOW TO THRIVE FOR 15 YEARS IN AD TECH Last week marked Motive’s 15th birthday. Fifteen years is an eternity in ad tech and, as such, we’ve been reflecting back on how Motive has prevailed through 15 years of innovation and change in the competitive ad tech industry. HOW THE RISE OF 5G WILL IMPACT MOBILE MARKETERS Welcome to the age of 5G. Today Samsung launched its Samsung Galaxy S10 5G in South Korea, making it the first major player to debut a 5G phone. The next generation of mobile networks was a favorite topic at Mobile World Congress this year, with companies showcasing their new 5G-capable devices. 5G is expected to be 10 times as fast as 4G.The rise of 5G promises a range of exciting new KEY MOBILE TRENDS IN 2019 The way consumers interact with information digitally is changing rapidly, and the mechanisms of mobile apps and sites are changing too, which means new strategies for mobile marketers to keep in mind going into 2019. Consumers now spend more than five hours a day on smartphones and, in turn, mobile advertising is expected to represent72% of Continued
TO IN-HOUSE OR OUT-SOURCE: EVALUATING WHETHER PROGRAMMATIC There is no question that programmatic real-time bidding (RTB) is growing, and quickly. A study by the Interactive Advertising Bureau (IAB) found that two thirds of marketers have either moved their programmatic media buying functions in-house or started the process. The goal of this post is to shed light on what it takes to bringContinued
ANNOUNCING THRIVE: A COMMUNITY FOR WOMEN IN GROWTH At Mobile Apps Unlocked this year, Motive co-hosted the launch event for THRIVE, a community dedicated to connecting and empowering women in growth marketing. It was an honor to be a founding member of this initiative along with Singular, Adikteev and Tapjoy. THRIVE was first conceived of by Susan Kuo, COO & Co-Founder of Singular, LOOKING FOR MOBILE LOVE? HERE ARE THE TOP MOBILE USERS IN In celebration of Valentine’s Day this week we’ve been thinking about ways mobile marketers can engage the 15% of U.S. adults who have used mobile dating apps to connect with potential partners. Harnessing the power of the dating apps can be a powerful medium for marketers looking to engage high-quality users. The Match Group is HOW TO MAXIMIZE YOUR MOBILE ENGAGEMENT ON OTT Nothing has made it clearer that consumers today are more engaged than ever with media than Nielsen’s latest report showing that U.S. adults spend an average of 6 hours a day watching video. This includes live TV, time-shifted TV, TV-connected devices and videos viewed in-app on a tablet or smartphone. According to the report, cornerstoneContinued
MOBILE APP MARKETING & RETARGETING Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & RETARGETING Motive is a leading global app marketing company. We deliver mobile user acquisition at scale by combining data insights, sophisticated programmatic technology, and our deep knowledge and experience in the mobile performance space. MOBILE APP MARKETING & RETARGETING We launch your campaign and test the inventory sources and targeting strategies outlined in your initial buying plan. We expand our testing to explore other media sources and user segments to unlock unexpected pockets of performance that efficiently scale your campaign. Step 4. Optimize for Quality Installs. As performance data is gathered, we MOBILE APP MARKETING & RETARGETING CAREERS Join the Team. We are always looking for driven individuals to join our team. If you are interested in growing your career with a fast-paced. innovator in the mobile marketing space, please apply. to the positions listed below. MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & USER ACQUISITION Motive has been an important partner for Cyber Z. They provide high quality and scalable inventory with exceptional service and responsiveness. We look forward to extending our business with Motive. Asako Nagatomi, Creative Director, Cyber Z. Motive helps us get our PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
TO IN-HOUSE OR OUT-SOURCE: EVALUATING WHETHER PROGRAMMATIC There is no question that programmatic real-time bidding (RTB) is growing, and quickly. A study by the Interactive Advertising Bureau (IAB) found that two thirds of marketers have either moved their programmatic media buying functions in-house or started the process. The goal of this post is to shed light on what it takes to bringContinued
MOBILE APP MARKETING & RETARGETING Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & RETARGETING Motive is a leading global app marketing company. We deliver mobile user acquisition at scale by combining data insights, sophisticated programmatic technology, and our deep knowledge and experience in the mobile performance space. MOBILE APP MARKETING & RETARGETING We launch your campaign and test the inventory sources and targeting strategies outlined in your initial buying plan. We expand our testing to explore other media sources and user segments to unlock unexpected pockets of performance that efficiently scale your campaign. Step 4. Optimize for Quality Installs. As performance data is gathered, we MOBILE APP MARKETING & RETARGETING CAREERS Join the Team. We are always looking for driven individuals to join our team. If you are interested in growing your career with a fast-paced. innovator in the mobile marketing space, please apply. to the positions listed below. MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & USER ACQUISITION Motive has been an important partner for Cyber Z. They provide high quality and scalable inventory with exceptional service and responsiveness. We look forward to extending our business with Motive. Asako Nagatomi, Creative Director, Cyber Z. Motive helps us get our PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
TO IN-HOUSE OR OUT-SOURCE: EVALUATING WHETHER PROGRAMMATIC There is no question that programmatic real-time bidding (RTB) is growing, and quickly. A study by the Interactive Advertising Bureau (IAB) found that two thirds of marketers have either moved their programmatic media buying functions in-house or started the process. The goal of this post is to shed light on what it takes to bringContinued
PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
COMPANY ARCHIVES
Our Approach; Advertise. Technology; Custom Solutions; Login; Get Started; Motive Insights. All Posts; Company; Insights; Events;Uncategorized
BEST PRACTICES FOR DESIGNING THE BEST MOBILE AD In-app ads have become the fastest growing form of mobile advertising. In fact, in-app advertising is set to triple in the next few years – from $72 billion in 2016 to $201 billion in 2021. Check out the list below for best practices for the top 5 ad formats that are used today.Mobile Video
HOW TO THRIVE FOR 15 YEARS IN AD TECH Last week marked Motive’s 15th birthday. Fifteen years is an eternity in ad tech and, as such, we’ve been reflecting back on how Motive has prevailed through 15 years of innovation and change in the competitive ad tech industry. HOW THE RISE OF 5G WILL IMPACT MOBILE MARKETERS Welcome to the age of 5G. Today Samsung launched its Samsung Galaxy S10 5G in South Korea, making it the first major player to debut a 5G phone. The next generation of mobile networks was a favorite topic at Mobile World Congress this year, with companies showcasing their new 5G-capable devices. 5G is expected to be 10 times as fast as 4G.The rise of 5G promises a range of exciting new KEY MOBILE TRENDS IN 2019 The way consumers interact with information digitally is changing rapidly, and the mechanisms of mobile apps and sites are changing too, which means new strategies for mobile marketers to keep in mind going into 2019. Consumers now spend more than five hours a day on smartphones and, in turn, mobile advertising is expected to represent72% of Continued
TO IN-HOUSE OR OUT-SOURCE: EVALUATING WHETHER PROGRAMMATIC There is no question that programmatic real-time bidding (RTB) is growing, and quickly. A study by the Interactive Advertising Bureau (IAB) found that two thirds of marketers have either moved their programmatic media buying functions in-house or started the process. The goal of this post is to shed light on what it takes to bringContinued
ANNOUNCING THRIVE: A COMMUNITY FOR WOMEN IN GROWTH At Mobile Apps Unlocked this year, Motive co-hosted the launch event for THRIVE, a community dedicated to connecting and empowering women in growth marketing. It was an honor to be a founding member of this initiative along with Singular, Adikteev and Tapjoy. THRIVE was first conceived of by Susan Kuo, COO & Co-Founder of Singular, LOOKING FOR MOBILE LOVE? HERE ARE THE TOP MOBILE USERS IN In celebration of Valentine’s Day this week we’ve been thinking about ways mobile marketers can engage the 15% of U.S. adults who have used mobile dating apps to connect with potential partners. Harnessing the power of the dating apps can be a powerful medium for marketers looking to engage high-quality users. The Match Group is HOW TO MAXIMIZE YOUR MOBILE ENGAGEMENT ON OTT Nothing has made it clearer that consumers today are more engaged than ever with media than Nielsen’s latest report showing that U.S. adults spend an average of 6 hours a day watching video. This includes live TV, time-shifted TV, TV-connected devices and videos viewed in-app on a tablet or smartphone. According to the report, cornerstoneContinued
MOBILE APP MARKETING & RETARGETING Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & RETARGETING Motive is a leading global app marketing company. We deliver mobile user acquisition at scale by combining data insights, sophisticated programmatic technology, and our deep knowledge and experience in the mobile performance space. MOBILE APP MARKETING & RETARGETING We launch your campaign and test the inventory sources and targeting strategies outlined in your initial buying plan. We expand our testing to explore other media sources and user segments to unlock unexpected pockets of performance that efficiently scale your campaign. Step 4. Optimize for Quality Installs. As performance data is gathered, we MOBILE APP MARKETING & RETARGETING CAREERS Join the Team. We are always looking for driven individuals to join our team. If you are interested in growing your career with a fast-paced. innovator in the mobile marketing space, please apply. to the positions listed below. MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & USER ACQUISITION Motive has been an important partner for Cyber Z. They provide high quality and scalable inventory with exceptional service and responsiveness. We look forward to extending our business with Motive. Asako Nagatomi, Creative Director, Cyber Z. Motive helps us get our PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
BEST PRACTICES FOR DESIGNING THE BEST MOBILE AD In-app ads have become the fastest growing form of mobile advertising. In fact, in-app advertising is set to triple in the next few years – from $72 billion in 2016 to $201 billion in 2021. Check out the list below for best practices for the top 5 ad formats that are used today.Mobile Video
MOBILE APP MARKETING & RETARGETING Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & RETARGETING Motive is a leading global app marketing company. We deliver mobile user acquisition at scale by combining data insights, sophisticated programmatic technology, and our deep knowledge and experience in the mobile performance space. MOBILE APP MARKETING & RETARGETING We launch your campaign and test the inventory sources and targeting strategies outlined in your initial buying plan. We expand our testing to explore other media sources and user segments to unlock unexpected pockets of performance that efficiently scale your campaign. Step 4. Optimize for Quality Installs. As performance data is gathered, we MOBILE APP MARKETING & RETARGETING CAREERS Join the Team. We are always looking for driven individuals to join our team. If you are interested in growing your career with a fast-paced. innovator in the mobile marketing space, please apply. to the positions listed below. MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & RETARGETING Leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding(RTB) technology.
MOBILE APP MARKETING & USER ACQUISITION EVENTS Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology. MOBILE APP MARKETING & USER ACQUISITION Motive has been an important partner for Cyber Z. They provide high quality and scalable inventory with exceptional service and responsiveness. We look forward to extending our business with Motive. Asako Nagatomi, Creative Director, Cyber Z. Motive helps us get our PROGRAMMATIC MEDIA BUYING PLATFORMS Maximize your ROI with programmatic media buying platforms. Our proprietary real-time bidding (RTB) technology is the smartest in the industry. Motive Interactive - one of the leading mobile app marketing companies - provides solutions for mobile user acquisition and machinelearning solutions.
BEST PRACTICES FOR DESIGNING THE BEST MOBILE AD In-app ads have become the fastest growing form of mobile advertising. In fact, in-app advertising is set to triple in the next few years – from $72 billion in 2016 to $201 billion in 2021. Check out the list below for best practices for the top 5 ad formats that are used today.Mobile Video
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BEST PRACTICES FOR DESIGNING THE BEST MOBILE AD In-app ads have become the fastest growing form of mobile advertising. In fact, in-app advertising is set to triple in the next few years – from $72 billion in 2016 to $201 billion in 2021. Check out the list below for best practices for the top 5 ad formats that are used today.Mobile Video
HOW TO THRIVE FOR 15 YEARS IN AD TECH Last week marked Motive’s 15th birthday. Fifteen years is an eternity in ad tech and, as such, we’ve been reflecting back on how Motive has prevailed through 15 years of innovation and change in the competitive ad tech industry. HOW THE RISE OF 5G WILL IMPACT MOBILE MARKETERS Welcome to the age of 5G. Today Samsung launched its Samsung Galaxy S10 5G in South Korea, making it the first major player to debut a 5G phone. The next generation of mobile networks was a favorite topic at Mobile World Congress this year, with companies showcasing their new 5G-capable devices. 5G is expected to be 10 times as fast as 4G.The rise of 5G promises a range of exciting new ANNOUNCING THRIVE: A COMMUNITY FOR WOMEN IN GROWTH At Mobile Apps Unlocked this year, Motive co-hosted the launch event for THRIVE, a community dedicated to connecting and empowering women in growth marketing. It was an honor to be a founding member of this initiative along with Singular, Adikteev and Tapjoy. THRIVE was first conceived of by Susan Kuo, COO & Co-Founder of Singular, KEY MOBILE TRENDS IN 2019 The way consumers interact with information digitally is changing rapidly, and the mechanisms of mobile apps and sites are changing too, which means new strategies for mobile marketers to keep in mind going into 2019. Consumers now spend more than five hours a day on smartphones and, in turn, mobile advertising is expected to represent72% of Continued
HOW TO MAXIMIZE YOUR MOBILE ENGAGEMENT ON OTT Nothing has made it clearer that consumers today are more engaged than ever with media than Nielsen’s latest report showing that U.S. adults spend an average of 6 hours a day watching video. This includes live TV, time-shifted TV, TV-connected devices and videos viewed in-app on a tablet or smartphone. According to the report, cornerstone LOOKING FOR MOBILE LOVE? HERE ARE THE TOP MOBILE USERS IN In celebration of Valentine’s Day this week we’ve been thinking about ways mobile marketers can engage the 15% of U.S. adults who have used mobile dating apps to connect with potential partners. Harnessing the power of the dating apps can be a powerful medium for marketers looking to engage high-quality users. The Match Group is TO IN-HOUSE OR OUT-SOURCE: EVALUATING WHETHER PROGRAMMATIC There is no question that programmatic real-time bidding (RTB) is growing, and quickly. A study by the Interactive Advertising Bureau (IAB) found that two thirds of marketers have either moved their programmatic media buying functions in-house or started the process. The goal of this post is to shed light on what it takes to bringContinued
POSTBACK 2018: OTT, THE IMPORTANCE OF THICK DATA AND OTHER TUNE’s not-to-be-missed annual Postback conference this last week was another mobile event for the books. We spent two days soaking up the Seattle summer greenery and learning about the latest mobile trends with a healthy dose of extracurriculars mixed in, including a lively performance by Saint Motel and cheeky keynote from comedianJames Vietch.
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MAXIMIZE YOUR MOBILE IMPACT. PREMIUM USER ACQUISITION AT SCALE.Learn How
FIND AND ACQUIRE THE RIGHT MOBILE USERS PROGRAMMATICALLY Our team of easy-to-work-with experts can help you plan the best mobile marketing strategy to build lasting connections with qualityusers at scale.
WHAT YOU CAN COUNT ON WITH MOTIVE Ad tech is constantly evolving. Our founders, client success managers and media buyers are some of the most experienced players in the industry with invaluable connections that create even more potential
for our clients.
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KNOWLEDGE IS EVERYTHING Motive’s managed demand-side platform (DSP) leverages 10+ years of performance marketing experience, patent-pending real-time bidding (RTB) technology and access to premium mobile inventory to help clients acquire users who will take valuable actions in their apps. AN APPROACH CLIENTS LOVE No BS just straight-talking app marketing experts who can help you every step of the way. Our consultative approach lets us customize our partnership to maximize your mobile growth while achieving all yourperformance goals.
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MOTIVE TECHNOLOGY DELIVERS We leverage our patent-pending programmatic platform and machine learning algorithms to deliver your ad to the right user at the rightmoment.
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OUR PARTNERS
Rappi is in constant transformation and it is good to have Motive as a partner to help us to keep growing and gain scale in LATAM, using smart technologies to be more accurate on media buying and reaching the best results. We are really happy with the team and the level of service we have working with Motive. Gabriel Sampaio, Digital Marketing Specialist, Rappi Motive has been an important partner for Cyber Z. They provide high quality and scalable inventory with exceptional service and responsiveness. We look forward to extending our business with Motive. Asako Nagatomi, Creative Director, Cyber Z Motive helps us get our games in front of people who we think will really love them. The team is a joy to work with and they have our best interest at heart. Jason Taylor, Product Marketing Manager, Pocket Gems* 1
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5 Questions We’re Commonly AskedPrevious
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CAN YOU TRACK POST-INSTALL EVENTS? Absolutely. We are integrated with all the major attribution platforms and have combined our technology and expertise to effectively optimize and scale campaigns for post-install events.02
HOW MUCH SCALE CAN YOU GET FOR MY CAMPAIGN? While our initial focus for any campaign is honing the most effective targeting and buying strategies to reach your performance goals, once we achieve these benchmarks we can effectively scale your campaign through our access to a large variety of inventory sources and integrations with all major RTB exchanges.03
WHAT PRICING MODELS DO YOU OFFER? We offer a variety of pricing models, including a dynamic CPC, flexible CPI and CPA options. The pricing model we use varies based on what stage of the campaign we are in and our clients’ unique campaign objectives.04
WHAT CREATIVE FORMATS DO YOU OFFER? We leverage banner, interstitial, native, GIF, interactive and videoad formats.
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HOW DO YOU PREVENT AGAINST FRAUD? Motive only integrates with inventory sources that are vetted to be brand safe and high-quality. We use a combination of proprietary tools, third party tools and experienced analysis to protect our clients’ campaigns from being exposed to fraud.Next
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PERFORMANCE DRIVEN. DATA INFORMED. Find and acquire the users who will have a lasting impact on yourbusiness.
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