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FEDEX UNBOXES WILLIE NELSON IN THIS CLIMATE AD BY BBDO The unlikely fusion of Willie Nelson's gentle, longing track "Always on My Mind" and images of outrageously oversized delivery boxes—large enough to house trucks and planes, popping up in forests and town squares—fuels an unusual climate appeal from FedEx. Developed by BBDO New York, it's a somewhat jarring experience fromBiscuit FilmWorks
DROGA5'S WRY ADS FOR PETCO IMAGINE IF PEOPLE WERE PETS Harold Einstein's penchant for absurdist humor served him well in campaigns for Liberty Mutual and Jolly Rancher. The Dummy Films director has proven particularly deft at placing strange yet relatable characters in weird yet familiar situations to entrance MOTHERS OF CRITICALLY ILL YOUNGSTERS HELPED MAKE THE NEW Mothers of Critically Ill Youngsters Helped Make the New SickKids Ad. Moms of 10 critically ill children helped creative agency Cossette and director Mark Zibert craft a memorable Mother's Day message for SickKids Foundation. Their stories informed the harrowing tale, told vlog-style, from a young mom's perspective. LAZY TURTLE GROUP'S RICK FITZGERALD ON CANNABIS GOING Rick Fitzgerald is co-founder and chief creative officer of Lazy Turtle Group, a creative agency specializing in packaging and brand identity for a number of markets including the cannabis and hemp space.He is also the co-founder of InnDica, an online cannabis travel resource that features 420-friendly lodging, venues, lounges and more.. In the 30 years before LTG, Rick helped build and manage SATAN WORKS FOR BIG WIRELESS IN THIS DEVILISH AD FOR MINT Fresh off his viral holiday ad for Match. Hell yes! Satan amusingly found true love amid a Covid-ravaged landscape in December's megaviral Match commercial from content studio Maximum Effort. Now he's back, grinding out the 9-to-5 at Big Wireless, a decidedly evil and all-to-familiar provider of bad connections and shoddy customerservice.
DICK'S EXECS APPEAR WITH THEIR KIDS IN MOTHER'S DAY AD Support and guidance for the next generation. To celebrate Mother's Day, Dick's Sporting Goods put its women executives in the picture. Several appear in the minute-long spot below, offering guidance, reassurance and coaching to youngsters, including their own kids, whoparticipate in
MUSE BY CLIOADVERTISINGFASHIONFILM & TVHEALTHMUSICSPORTS Home to inspiring stories of creativity. Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. ADOBE AND NETFLIX PUT OUT A CALL FOR 'GREAT UNTOLD STORIES The push feels on point for 2021, with more voices than ever yearning to rise above the din and tell their truths about Covid times, social upheaval, racial injustice and more. Adobe and Netflix will help the winners shoot in their hometowns, and the plan calls for friends and families of the filmmakers to appear in each project. BORDERING ON DISASTER: THE MENTAL HEALTH DIAGNOSIS THAT While inside my head I was ready to end it all, outwardly I was a walking whirlwind of emotion. And one morning, in a moment of clarity, I realized I was in a terrifying place. I needed help. To top it all off, I hadn't told my wife about my diagnosis, and she was at STING'S CATCHY NEW SONG EXPLAINS THE CHAIN REACTION OF So begins "The Hiring Chain," a jaunty, piano-based tune recorded by Sting for World Down Syndrome Day on March 21. That track drives a short film from Italian nonprofit CoorDown, which shows all sorts of employers welcoming young people with Down syndrome into the workingworld:
FEDEX UNBOXES WILLIE NELSON IN THIS CLIMATE AD BY BBDO The unlikely fusion of Willie Nelson's gentle, longing track "Always on My Mind" and images of outrageously oversized delivery boxes—large enough to house trucks and planes, popping up in forests and town squares—fuels an unusual climate appeal from FedEx. Developed by BBDO New York, it's a somewhat jarring experience fromBiscuit FilmWorks
DROGA5'S WRY ADS FOR PETCO IMAGINE IF PEOPLE WERE PETS Harold Einstein's penchant for absurdist humor served him well in campaigns for Liberty Mutual and Jolly Rancher. The Dummy Films director has proven particularly deft at placing strange yet relatable characters in weird yet familiar situations to entrance MOTHERS OF CRITICALLY ILL YOUNGSTERS HELPED MAKE THE NEW Mothers of Critically Ill Youngsters Helped Make the New SickKids Ad. Moms of 10 critically ill children helped creative agency Cossette and director Mark Zibert craft a memorable Mother's Day message for SickKids Foundation. Their stories informed the harrowing tale, told vlog-style, from a young mom's perspective. LAZY TURTLE GROUP'S RICK FITZGERALD ON CANNABIS GOING Rick Fitzgerald is co-founder and chief creative officer of Lazy Turtle Group, a creative agency specializing in packaging and brand identity for a number of markets including the cannabis and hemp space.He is also the co-founder of InnDica, an online cannabis travel resource that features 420-friendly lodging, venues, lounges and more.. In the 30 years before LTG, Rick helped build and manage SATAN WORKS FOR BIG WIRELESS IN THIS DEVILISH AD FOR MINT Fresh off his viral holiday ad for Match. Hell yes! Satan amusingly found true love amid a Covid-ravaged landscape in December's megaviral Match commercial from content studio Maximum Effort. Now he's back, grinding out the 9-to-5 at Big Wireless, a decidedly evil and all-to-familiar provider of bad connections and shoddy customerservice.
DICK'S EXECS APPEAR WITH THEIR KIDS IN MOTHER'S DAY AD Support and guidance for the next generation. To celebrate Mother's Day, Dick's Sporting Goods put its women executives in the picture. Several appear in the minute-long spot below, offering guidance, reassurance and coaching to youngsters, including their own kids, whoparticipate in
TIPS FOR SMALL AGENCIES EMBRACING DIVERSITY AND INCLUSION Because of their size, getting small agencies to contribute to ambitious diversity goals can be seen as a struggle. Focusing on diversity and inclusion is generally viewed as more of an imperative for big agencies or network groups because that's where the scrutinyis.
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Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. Subscribe BORDERING ON DISASTER: THE MENTAL HEALTH DIAGNOSIS THAT While inside my head I was ready to end it all, outwardly I was a walking whirlwind of emotion. And one morning, in a moment of clarity, I realized I was in a terrifying place. I needed help. To top it all off, I hadn't told my wife about my diagnosis, and she was at AWESOME INC'S ASHLEY KOHLER ON JAWS, GOLDEN GIRLS, AND FX Ashley Kohler is the multi-hyphenate head of Awesome Incorporated, a motion design and animation studio.Ashley launched Awesome Inc in 2006 after eight years at Cartoon Network. Supervising both creative and production, Ashley's hands-on approach can be seen throughout Awesome Inc's distinctive body of work and visionary team of talent. HOW THE FALL OF CELEBRITY CULTURE HAS CHANGED INFLUENCER Once it was announced that Keeping Up With the Kardashians would be airing its final season, the fate was sealed. The cult of the celebrity would cease to be, at least on the trajectory it had been on throughout the 21st century. Within this moment of flux, influencersseem to
THE MARINES PUT FOUR GAMERS THROUGH REAL COMBAT TRAINING It should come as no surprise that a number of U.S. military branches have begun exploring esports and gaming. So many games are devoted to combat anyway, often to a pretty sophisticated degree (Counter-Strike: Global Offensive and Rainbow Six come to mind). CANNABIS MARKETING ASSOCIATION'S LISA BUFFO ON THE Lisa Buffo is an entrepreneur and marketer with a passion for launching companies with experience in both the cannabis and technology industries. NIKE PLAYFULLY REIMAGINES GROWING UP A GIRL IN JAPAN As the ad progresses, the concerns are compounded by reflections from family and friends, not to mention the unending conversations between women about stuff like what this ad is actually about: Per a World Economic Forum report in 2021, the average Japanese woman's income was 43.7 percent lower than the average man's. This inequality bleeds to female athletes, who still have trouble AD AGENCIES RALLY IN SUPPORT OF 'BRAVE CAMP' FOR BIPOC More than 60 ad agencies, media, PR and production companies have come together to support Brave Camp, a summer camp happening in California in July, organized by Today, I'm Brave to empower underserved BIPOC pre-teens to take on life's challenges and unlock their inner bravery. FROM AMERICA TO RON'S GONE WRONG, SEE THIS WEEK'S TRAILERS America: The Motion Picture. Netflix Trailer Agency: Create Advertising Poster Agency: Proof America: The Motion Picture is an animated reimagining of American history with a solid comedic twist. MUSE BY CLIOADVERTISINGFASHIONFILM & TVHEALTHMUSICSPORTS Home to inspiring stories of creativity. Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. LAZY TURTLE GROUP'S RICK FITZGERALD ON CANNABIS GOING Rick Fitzgerald is co-founder and chief creative officer of Lazy Turtle Group, a creative agency specializing in packaging and brand identity for a number of markets including the cannabis and hemp space.He is also the co-founder of InnDica, an online cannabis travel resource that features 420-friendly lodging, venues, lounges and more.. In the 30 years before LTG, Rick helped build and manage ADOBE AND NETFLIX PUT OUT A CALL FOR 'GREAT UNTOLD STORIES Lots of folks yearn to tell stories of one kind or another. But precious few get $10,000, professional mentoring, a broad distribution platform and tools including Adobe Premier Pro video software to help bring their visions to life. DICK'S EXECS APPEAR WITH THEIR KIDS IN MOTHER'S DAY AD To celebrate Mother's Day, Dick's Sporting Goods put its women executives in the picture. Several appear in the minute-long spot below, offering guidance, reassurance and coaching to youngsters, including their own kids, who participate in sports and dancing. DROGA5'S WRY ADS FOR PETCO IMAGINE IF PEOPLE WERE PETS Harold Einstein's penchant for absurdist humor served him well in campaigns for Liberty Mutual and Jolly Rancher. The Dummy Films director has proven particularly deft at placing strange yet relatable characters in weird yet familiar situations to entrance P&G 'LEADS WITH LOVE' IN W+K ADS FOR THE TOKYO OLYMPICS Moms shape athletes' lives for the better. In a pair of moving Olympic films breaking today, Procter & Gamble explores the role moms frequently play in helping young athletes reach their full potential, both in the arena and as human beings. A MAN BATTLES HIMSELF IN THIS REMARKABLY CHOREOGRAPHED AD A print ad tells the story of a nurse who struggles with moral injury after losing a patient. She blames herself, questions her self-worth, and uses drugs to numb her emotional pain. AAA REIMAGINES CLASSIC HITS IN ADS FOR ITS INSURANCE "I'm all out of love, for my old insurance. Switched to InsurAAAnce, they're saving me so much. They cover my car and bundled with my home. I feel so secure, to say I love InsurAAAnce." NFL AGENT SAVANNAH FOSTER ON JERRY MAGUIRE, AUSTIN JACKSON Savannah Foster is an NFL agent and VP of client relations at Athletes First, the premier sports agency for NFL athlete representation, whose include Aaron Rodgers, Jamaal Charles, Clay Matthews, and many others.. Born and raised in Kentucky, Savannah attended the University of Louisville, where she gained her first experience in sports as an ambassador for president's office when she PRODUCER ARIEL RECHTSHAID ON HIS HEAVY DUTY OFFICES AND In our conversation below, edited for length and clarity, Rechtshaid—who co-wrote "Climax," Usher's 2013 Grammy winner for best R&B song, and co-produced Vampire Weekend's Modern Vampires of the City, which won for best alternative album—discusses the Burbank space and its impact on his music, and reveals that his first composing job was on an Ikea ad that featured a vibrator. MUSE BY CLIOADVERTISINGFASHIONFILM & TVHEALTHMUSICSPORTS Home to inspiring stories of creativity. Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. LAZY TURTLE GROUP'S RICK FITZGERALD ON CANNABIS GOING Rick Fitzgerald is co-founder and chief creative officer of Lazy Turtle Group, a creative agency specializing in packaging and brand identity for a number of markets including the cannabis and hemp space.He is also the co-founder of InnDica, an online cannabis travel resource that features 420-friendly lodging, venues, lounges and more.. In the 30 years before LTG, Rick helped build and manage ADOBE AND NETFLIX PUT OUT A CALL FOR 'GREAT UNTOLD STORIES Lots of folks yearn to tell stories of one kind or another. But precious few get $10,000, professional mentoring, a broad distribution platform and tools including Adobe Premier Pro video software to help bring their visions to life. DICK'S EXECS APPEAR WITH THEIR KIDS IN MOTHER'S DAY AD To celebrate Mother's Day, Dick's Sporting Goods put its women executives in the picture. Several appear in the minute-long spot below, offering guidance, reassurance and coaching to youngsters, including their own kids, who participate in sports and dancing. DROGA5'S WRY ADS FOR PETCO IMAGINE IF PEOPLE WERE PETS Harold Einstein's penchant for absurdist humor served him well in campaigns for Liberty Mutual and Jolly Rancher. The Dummy Films director has proven particularly deft at placing strange yet relatable characters in weird yet familiar situations to entrance P&G 'LEADS WITH LOVE' IN W+K ADS FOR THE TOKYO OLYMPICS Moms shape athletes' lives for the better. In a pair of moving Olympic films breaking today, Procter & Gamble explores the role moms frequently play in helping young athletes reach their full potential, both in the arena and as human beings. A MAN BATTLES HIMSELF IN THIS REMARKABLY CHOREOGRAPHED AD A print ad tells the story of a nurse who struggles with moral injury after losing a patient. She blames herself, questions her self-worth, and uses drugs to numb her emotional pain. AAA REIMAGINES CLASSIC HITS IN ADS FOR ITS INSURANCE "I'm all out of love, for my old insurance. Switched to InsurAAAnce, they're saving me so much. They cover my car and bundled with my home. I feel so secure, to say I love InsurAAAnce." NFL AGENT SAVANNAH FOSTER ON JERRY MAGUIRE, AUSTIN JACKSON Savannah Foster is an NFL agent and VP of client relations at Athletes First, the premier sports agency for NFL athlete representation, whose include Aaron Rodgers, Jamaal Charles, Clay Matthews, and many others.. Born and raised in Kentucky, Savannah attended the University of Louisville, where she gained her first experience in sports as an ambassador for president's office when she PRODUCER ARIEL RECHTSHAID ON HIS HEAVY DUTY OFFICES AND In our conversation below, edited for length and clarity, Rechtshaid—who co-wrote "Climax," Usher's 2013 Grammy winner for best R&B song, and co-produced Vampire Weekend's Modern Vampires of the City, which won for best alternative album—discusses the Burbank space and its impact on his music, and reveals that his first composing job was on an Ikea ad that featured a vibrator.ALL ARTICLES
'The Meat Is Meaty.' Wendy's Made Its New Ad From a Kid's Cartoon BORDERING ON DISASTER: THE MENTAL HEALTH DIAGNOSIS THAT Dave Moore is founder, creative director and chief plant waterer at Moore & More. He lives outside Seattle and really hopes you don't back away slowly the next time you see him. 10 GREAT ALBUM COVERS, CHOSEN BY PHOTOGRAPHER DANA TRIPPE Ohio Players, Ol' Dirty Bastard, Budgie and more. This album cover is the trifecta for me. HUGE Budgie fan, I have a healthily nerdyobsession with
TIPS FOR SMALL AGENCIES EMBRACING DIVERSITY AND INCLUSION Because of their size, getting small agencies to contribute to ambitious diversity goals can be seen as a struggle. Focusing on diversity and inclusion is generally viewed as more of an imperative for big agencies or network groups because that's where the scrutinyis.
STING'S CATCHY NEW SONG EXPLAINS THE CHAIN REACTION OF So begins "The Hiring Chain," a jaunty, piano-based tune recorded by Sting for World Down Syndrome Day on March 21. That track drives a short film from Italian nonprofit CoorDown, which shows all sorts of employers welcoming young people with Down syndrome into the workingworld:
HOW THE FALL OF CELEBRITY CULTURE HAS CHANGED INFLUENCER The pandemic ushered in the beginning of the end of celebrity culture as we know it. It was no longer possible to maintain such a meticulously produced image during self-isolation, and this gap in content quality almost immediately revealed that most celebrities are out of touch with their audiences. BRANDON STANTON ON THE EVER-EVOLVING 'HUMANS OF NEW YORK "I've always really liked Norman Rockwell because of the lack of pretension," says Brandon Stanton, creator of the Humans of New York franchise and this year's Clio Awards honoree for excellence in storytelling.. Eleven years ago, the Georgia native, who had worked in the financial sector, hit the streets of New York City, photographing everyday people and sharing their stories of triumph VMLY&R EMBRACES SHIFTING GENDER NORMS WITH PROUD PRONOUN "It was thought up during a diversity, equity and inclusion brainstorm," VMLY&R associate creative director Josh Eithun (he/him) tells Muse. "We were commenting on how pronouns were finally being acknowledged socially—social channels, etc.—but there was stillwork to
PETSMART SINGS THE PRAISES OF OUR ANIMAL FRIENDS IN MINI Retailer knows you'd do 'Anything for Pets' Would devoted pet owners really do anything for their furry, scaly, howly pals?Would they paint their faces bright blue, go to Timbuktu and back again, or even "risk everything" for Fido, Scratchy and Wags? PRIME VIDEO REMADE MARTIN SOLVEIG'S 'HELLO' VIDEO FOR THIS Herezie shot under the lights at Roland Garros. In 2010, French DJ and producer Martin Solveig scored a global hit with his bouncy electro-pop confection "Hello" and a funny, hugely popular accompanying music video shot at Roland Garros Stadium in Paris, siteof the French Open.
MUSE BY CLIOADVERTISINGFASHIONFILM & TVHEALTHMUSICSPORTS Home to inspiring stories of creativity. Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. DICK'S EXECS APPEAR WITH THEIR KIDS IN MOTHER'S DAY AD Support and guidance for the next generation. To celebrate Mother's Day, Dick's Sporting Goods put its women executives in the picture. Several appear in the minute-long spot below, offering guidance, reassurance and coaching to youngsters, including their own kids, whoparticipate in
LAZY TURTLE GROUP'S RICK FITZGERALD ON CANNABIS GOING Rick Fitzgerald is co-founder and chief creative officer of Lazy Turtle Group, a creative agency specializing in packaging and brand identity for a number of markets including the cannabis and hemp space.He is also the co-founder of InnDica, an online cannabis travel resource that features 420-friendly lodging, venues, lounges and more.. In the 30 years before LTG, Rick helped build and manage DROGA5'S WRY ADS FOR PETCO IMAGINE IF PEOPLE WERE PETS Harold Einstein's penchant for absurdist humor served him well in campaigns for Liberty Mutual and Jolly Rancher. The Dummy Films director has proven particularly deft at placing strange yet relatable characters in weird yet familiar situations to entrance WOMEN SHARE THEIR BODIES, AND THEIR EXPERIENCES, IN Some 33 women are featured in the limited-edition book, which you can buy for 80€ ($90). Women can anonymously share experiences on the website, and opt to participate in the larger project, which includes roundtables, a report, a podcast and more art—all to break the weird, judgy silence around our bodies and ourselves. See more photosbelow.
'HERE FOR YOU.' SNAPCHAT AND THE AD COUNCIL TEAM UP ON Snapchat and the Ad Council Team Up on Mental Health. As the coronavirus pandemic rages, Snapchat wants to help its nearly 220 million daily users reduce their anxiety and gain fast access to mental health support and information. To that end, "Here for You," a new feature developed with the Ad Council and teased in February,launches today, a
HOW GUCCI IS GETTING EVERYTHING SO RIGHT How Gucci Is Getting Everything So Right. Gucci's maximalist, baroque-meets-retro look feels so good and so right-now because it starts with something real: Alessandro Michele. It's how the Gucci creative director has always lived, and what he's always loved. It's his personality manifesting in real time, with a real big budget. A MAN BATTLES HIMSELF IN THIS REMARKABLY CHOREOGRAPHED AD A print ad tells the story of a nurse who struggles with moral injury after losing a patient. She blames herself, questions her self-worth, and uses drugs to numb her emotional pain. AMAZON'S ALEXA IS HELPFUL EVEN IN THE MIDDLE OF AN EPICGAME OF THRONESWIKIPEDIA GAME OF THRONESGAME OF THRONES MAPGAMES OF THRONES IMDBGAME OF THRONES BOOKS Amazon's Alexa Is Helpful Even in the Middle of an Epic Death Scene. Droga5 London concocts another blockbuster. Let's say you're watching a Game of Thrones-esque fantasy blockbuster but can't quite follow the action because you're caught up in some less-than-fantastic household drudgery. Like ironing. As we learn in Droga5's funny film below PRODUCER ARIEL RECHTSHAID ON HIS HEAVY DUTY OFFICES AND In our conversation below, edited for length and clarity, Rechtshaid—who co-wrote "Climax," Usher's 2013 Grammy winner for best R&B song, and co-produced Vampire Weekend's Modern Vampires of the City, which won for best alternative album—discusses the Burbank space and its impact on his music, and reveals that his first composing job was on an Ikea ad that featured a vibrator. MUSE BY CLIOADVERTISINGFASHIONFILM & TVHEALTHMUSICSPORTS Home to inspiring stories of creativity. Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. DICK'S EXECS APPEAR WITH THEIR KIDS IN MOTHER'S DAY AD Support and guidance for the next generation. To celebrate Mother's Day, Dick's Sporting Goods put its women executives in the picture. Several appear in the minute-long spot below, offering guidance, reassurance and coaching to youngsters, including their own kids, whoparticipate in
LAZY TURTLE GROUP'S RICK FITZGERALD ON CANNABIS GOING Rick Fitzgerald is co-founder and chief creative officer of Lazy Turtle Group, a creative agency specializing in packaging and brand identity for a number of markets including the cannabis and hemp space.He is also the co-founder of InnDica, an online cannabis travel resource that features 420-friendly lodging, venues, lounges and more.. In the 30 years before LTG, Rick helped build and manage DROGA5'S WRY ADS FOR PETCO IMAGINE IF PEOPLE WERE PETS Harold Einstein's penchant for absurdist humor served him well in campaigns for Liberty Mutual and Jolly Rancher. The Dummy Films director has proven particularly deft at placing strange yet relatable characters in weird yet familiar situations to entrance WOMEN SHARE THEIR BODIES, AND THEIR EXPERIENCES, IN Some 33 women are featured in the limited-edition book, which you can buy for 80€ ($90). Women can anonymously share experiences on the website, and opt to participate in the larger project, which includes roundtables, a report, a podcast and more art—all to break the weird, judgy silence around our bodies and ourselves. See more photosbelow.
'HERE FOR YOU.' SNAPCHAT AND THE AD COUNCIL TEAM UP ON Snapchat and the Ad Council Team Up on Mental Health. As the coronavirus pandemic rages, Snapchat wants to help its nearly 220 million daily users reduce their anxiety and gain fast access to mental health support and information. To that end, "Here for You," a new feature developed with the Ad Council and teased in February,launches today, a
HOW GUCCI IS GETTING EVERYTHING SO RIGHT How Gucci Is Getting Everything So Right. Gucci's maximalist, baroque-meets-retro look feels so good and so right-now because it starts with something real: Alessandro Michele. It's how the Gucci creative director has always lived, and what he's always loved. It's his personality manifesting in real time, with a real big budget. A MAN BATTLES HIMSELF IN THIS REMARKABLY CHOREOGRAPHED AD A print ad tells the story of a nurse who struggles with moral injury after losing a patient. She blames herself, questions her self-worth, and uses drugs to numb her emotional pain. AMAZON'S ALEXA IS HELPFUL EVEN IN THE MIDDLE OF AN EPICGAME OF THRONESWIKIPEDIA GAME OF THRONESGAME OF THRONES MAPGAMES OF THRONES IMDBGAME OF THRONES BOOKS Amazon's Alexa Is Helpful Even in the Middle of an Epic Death Scene. Droga5 London concocts another blockbuster. Let's say you're watching a Game of Thrones-esque fantasy blockbuster but can't quite follow the action because you're caught up in some less-than-fantastic household drudgery. Like ironing. As we learn in Droga5's funny film below PRODUCER ARIEL RECHTSHAID ON HIS HEAVY DUTY OFFICES AND In our conversation below, edited for length and clarity, Rechtshaid—who co-wrote "Climax," Usher's 2013 Grammy winner for best R&B song, and co-produced Vampire Weekend's Modern Vampires of the City, which won for best alternative album—discusses the Burbank space and its impact on his music, and reveals that his first composing job was on an Ikea ad that featured a vibrator.ALL ARTICLES
The Hilarious, Mysterious Saga of Adweak, Advertising's Most SavageParody Site
10 GREAT ALBUM COVERS, CHOSEN BY PHOTOGRAPHER DANA TRIPPE Ohio Players, Ol' Dirty Bastard, Budgie and more. This album cover is the trifecta for me. HUGE Budgie fan, I have a healthily nerdyobsession with
2 MINUTES WITH KATHY DELANEY, CCO OF PUBLICIS HEALTH Kathy Delaney is global chief creative officer of Publicis Health and Saatchi & Saatchi Wellness. Kathy's passion for creating human-centric stories and overseeing integrated campaigns has influenced clients across industries including Ikea, Tommy Hilfiger, Johnson & Johnson, Revlon, Reebok, Pfizer, Novartis, Starwood Hotels, ConAgra, Kraft andUnilever.
WHAT I LEARNED ABOUT MYSELF BY TAKING ALL 110 SKILLS David Smail is a creative leader, copywriter, university instructor and former video store clerk. He, his wife, son and yellow lab named Shazbot are based in the Boulder area.WHY I WORE HEELS
When I first started working in advertising, I wore high heels. Stilettos. Platforms. Wedges. I wore them all. Not because I cared deeply about looking the part, but more so because at 5-foot-7, the heels put me at around 5-foot-10, or eye level with most of my malecounterparts.
SAM, SPIKE AND CHUCK RETURN FOR MORE CAPITAL ONE MARCH Last year, of course, live sports ground to a halt amid pandemic concerns. With the NCAA tournament canceled, Capital One benched its beloved March Madness-theme commercials, after featuring Lee, Barkley and Jackson in the series since 2015. ALEXANDER LUDWIG PLAYS HIMSELF—A VIKING—FOR THIS VIDEOCLICK TOVIEW
Vikings are always coming back, but maybe they're especially salient since last year's launch of Assassin's Creed: Valhalla, which Ubisoft cross-promoted with a special set of Reebok kicks. Our characterizations of Viking life may lack the courtly romance of medieval fandom, but it's no less romantic in SKITTLES DREAMS UP 'QUEER CODES' FOR PRIDE MONTH MURALS Supporting art appears all over the country, with a special focus on communities where Mars Wrigley operates. Newark, New Jersey, for example, is where Mars Wrigley North American headquarters lies. VYDIA'S ELIZABETH EASON ON AFRICAN SUB-SAHARAN MUSIC AND Elizabeth Eason leads label and artist services at Vydia, an end-to-end music technology platform that provides labels and managers with the infrastructure and tools to power their business.Eason has led marketing strategy for artist projects across all genres of music, most recently for Joeboy, Sunday Service, Akon and Five Finger DeathPunch.
HENNESSY AND THE NBA STRIVE TO MAKE AN IMPACT BEYOND THE To appreciate the scope of the NBA's impact as a social driver and grassroots force for good, just follow the bouncing ball. Today, during the league's playoffs, Hennessy drops a short film developed by Droga5 and Division7 director Joshua Kissi. MUSE BY CLIOADVERTISINGFASHIONFILM & TVHEALTHMUSICSPORTS Home to inspiring stories of creativity. Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. LAZY TURTLE GROUP'S RICK FITZGERALD ON CANNABIS GOING Rick Fitzgerald is co-founder and chief creative officer of Lazy Turtle Group, a creative agency specializing in packaging and brand identity for a number of markets including the cannabis and hemp space.He is also the co-founder of InnDica, an online cannabis travel resource that features 420-friendly lodging, venues, lounges and more.. In the 30 years before LTG, Rick helped build and manage DICK'S EXECS APPEAR WITH THEIR KIDS IN MOTHER'S DAY AD To celebrate Mother's Day, Dick's Sporting Goods put its women executives in the picture. Several appear in the minute-long spot below, offering guidance, reassurance and coaching to youngsters, including their own kids, who participate in sports and dancing. DROGA5'S WRY ADS FOR PETCO IMAGINE IF PEOPLE WERE PETS Harold Einstein's penchant for absurdist humor served him well in campaigns for Liberty Mutual and Jolly Rancher. The Dummy Films director has proven particularly deft at placing strange yet relatable characters in weird yet familiar situations to entrance 'HERE FOR YOU.' SNAPCHAT AND THE AD COUNCIL TEAM UP ON Launch moved up amid coronavirus pandemic. As the coronavirus pandemic rages, Snapchat wants to help its nearly 220 million daily users reduce their anxiety and gain fast access to mental health support andinformation.
HOW GUCCI IS GETTING EVERYTHING SO RIGHT Gucci's maximalist, baroque-meets-retro look feels so good and so right-now because it starts with something real: Alessandro Michele. It's how the Gucci creative director has always lived, and what he'salways loved.
A MAN BATTLES HIMSELF IN THIS REMARKABLY CHOREOGRAPHED AD A print ad tells the story of a nurse who struggles with moral injury after losing a patient. She blames herself, questions her self-worth, and uses drugs to numb her emotional pain. AMAZON'S ALEXA IS HELPFUL EVEN IN THE MIDDLE OF AN EPICGAME OF THRONESWIKIPEDIA GAME OF THRONESGAME OF THRONES MAPGAMES OF THRONES IMDBGAME OF THRONES BOOKS Yeah, that aria's waaay better now. Biscuit Filmworks director Andreas Nilsson weaves visually engaging narratives that captivate the eye, with just enough mystery to keep us watching until the end. The spots also speak to our deepening relationship with media and technology. We increasingly put ourselves in the picture by controlling various aspects of the images and music we stream. WOMEN SHARE THEIR BODIES, AND THEIR EXPERIENCES, IN This isn't vaginas in abstraction, like Bodyform's bathroom graffiti. It's also not a coy suggestion, à la "Viva La Vulva." It's actual photographs of mostly unobscured vulvas—not of actors or models, but of Kersten and Le Goff's friends, colleagues, associates and clients. PRODUCER ARIEL RECHTSHAID ON HIS HEAVY DUTY OFFICES AND In our conversation below, edited for length and clarity, Rechtshaid—who co-wrote "Climax," Usher's 2013 Grammy winner for best R&B song, and co-produced Vampire Weekend's Modern Vampires of the City, which won for best alternative album—discusses the Burbank space and its impact on his music, and reveals that his first composing job was on an Ikea ad that featured a vibrator. MUSE BY CLIOADVERTISINGFASHIONFILM & TVHEALTHMUSICSPORTS Home to inspiring stories of creativity. Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. LAZY TURTLE GROUP'S RICK FITZGERALD ON CANNABIS GOING Rick Fitzgerald is co-founder and chief creative officer of Lazy Turtle Group, a creative agency specializing in packaging and brand identity for a number of markets including the cannabis and hemp space.He is also the co-founder of InnDica, an online cannabis travel resource that features 420-friendly lodging, venues, lounges and more.. In the 30 years before LTG, Rick helped build and manage DICK'S EXECS APPEAR WITH THEIR KIDS IN MOTHER'S DAY AD To celebrate Mother's Day, Dick's Sporting Goods put its women executives in the picture. Several appear in the minute-long spot below, offering guidance, reassurance and coaching to youngsters, including their own kids, who participate in sports and dancing. DROGA5'S WRY ADS FOR PETCO IMAGINE IF PEOPLE WERE PETS Harold Einstein's penchant for absurdist humor served him well in campaigns for Liberty Mutual and Jolly Rancher. The Dummy Films director has proven particularly deft at placing strange yet relatable characters in weird yet familiar situations to entrance 'HERE FOR YOU.' SNAPCHAT AND THE AD COUNCIL TEAM UP ON Launch moved up amid coronavirus pandemic. As the coronavirus pandemic rages, Snapchat wants to help its nearly 220 million daily users reduce their anxiety and gain fast access to mental health support andinformation.
HOW GUCCI IS GETTING EVERYTHING SO RIGHT Gucci's maximalist, baroque-meets-retro look feels so good and so right-now because it starts with something real: Alessandro Michele. It's how the Gucci creative director has always lived, and what he'salways loved.
A MAN BATTLES HIMSELF IN THIS REMARKABLY CHOREOGRAPHED AD A print ad tells the story of a nurse who struggles with moral injury after losing a patient. She blames herself, questions her self-worth, and uses drugs to numb her emotional pain. AMAZON'S ALEXA IS HELPFUL EVEN IN THE MIDDLE OF AN EPICGAME OF THRONESWIKIPEDIA GAME OF THRONESGAME OF THRONES MAPGAMES OF THRONES IMDBGAME OF THRONES BOOKS Yeah, that aria's waaay better now. Biscuit Filmworks director Andreas Nilsson weaves visually engaging narratives that captivate the eye, with just enough mystery to keep us watching until the end. The spots also speak to our deepening relationship with media and technology. We increasingly put ourselves in the picture by controlling various aspects of the images and music we stream. WOMEN SHARE THEIR BODIES, AND THEIR EXPERIENCES, IN This isn't vaginas in abstraction, like Bodyform's bathroom graffiti. It's also not a coy suggestion, à la "Viva La Vulva." It's actual photographs of mostly unobscured vulvas—not of actors or models, but of Kersten and Le Goff's friends, colleagues, associates and clients. PRODUCER ARIEL RECHTSHAID ON HIS HEAVY DUTY OFFICES AND In our conversation below, edited for length and clarity, Rechtshaid—who co-wrote "Climax," Usher's 2013 Grammy winner for best R&B song, and co-produced Vampire Weekend's Modern Vampires of the City, which won for best alternative album—discusses the Burbank space and its impact on his music, and reveals that his first composing job was on an Ikea ad that featured a vibrator.ALL ARTICLES
The Hilarious, Mysterious Saga of Adweak, Advertising's Most SavageParody Site
10 GREAT ALBUM COVERS, CHOSEN BY PHOTOGRAPHER DANA TRIPPE Ohio Players, Ol' Dirty Bastard, Budgie and more. This album cover is the trifecta for me. HUGE Budgie fan, I have a healthily nerdyobsession with
2 MINUTES WITH KATHY DELANEY, CCO OF PUBLICIS HEALTH Kathy Delaney is global chief creative officer of Publicis Health and Saatchi & Saatchi Wellness. Kathy's passion for creating human-centric stories and overseeing integrated campaigns has influenced clients across industries including Ikea, Tommy Hilfiger, Johnson & Johnson, Revlon, Reebok, Pfizer, Novartis, Starwood Hotels, ConAgra, Kraft andUnilever.
WHAT I LEARNED ABOUT MYSELF BY TAKING ALL 110 SKILLS David Smail is a creative leader, copywriter, university instructor and former video store clerk. He, his wife, son and yellow lab named Shazbot are based in the Boulder area.WHY I WORE HEELS
When I first started working in advertising, I wore high heels. Stilettos. Platforms. Wedges. I wore them all. Not because I cared deeply about looking the part, but more so because at 5-foot-7, the heels put me at around 5-foot-10, or eye level with most of my malecounterparts.
SAM, SPIKE AND CHUCK RETURN FOR MORE CAPITAL ONE MARCH Last year, of course, live sports ground to a halt amid pandemic concerns. With the NCAA tournament canceled, Capital One benched its beloved March Madness-theme commercials, after featuring Lee, Barkley and Jackson in the series since 2015. ALEXANDER LUDWIG PLAYS HIMSELF—A VIKING—FOR THIS VIDEOCLICK TOVIEW
Vikings are always coming back, but maybe they're especially salient since last year's launch of Assassin's Creed: Valhalla, which Ubisoft cross-promoted with a special set of Reebok kicks. Our characterizations of Viking life may lack the courtly romance of medieval fandom, but it's no less romantic in SKITTLES DREAMS UP 'QUEER CODES' FOR PRIDE MONTH MURALS Supporting art appears all over the country, with a special focus on communities where Mars Wrigley operates. Newark, New Jersey, for example, is where Mars Wrigley North American headquarters lies. VYDIA'S ELIZABETH EASON ON AFRICAN SUB-SAHARAN MUSIC AND Elizabeth Eason leads label and artist services at Vydia, an end-to-end music technology platform that provides labels and managers with the infrastructure and tools to power their business.Eason has led marketing strategy for artist projects across all genres of music, most recently for Joeboy, Sunday Service, Akon and Five Finger DeathPunch.
HENNESSY AND THE NBA STRIVE TO MAKE AN IMPACT BEYOND THE To appreciate the scope of the NBA's impact as a social driver and grassroots force for good, just follow the bouncing ball. Today, during the league's playoffs, Hennessy drops a short film developed by Droga5 and Division7 director Joshua Kissi. Skip to main content* Advertising
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------------------------- WHY BRITAIN'S GOT TALENT, AND THE ADS AROUND IT, SUDDENLY WENT SILENTTONIGHT
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TAKE A TOUR WITH US OF THE BEST ACTIVATIONS AT NEW YORK COMIC CONBy Janie Sircey
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------------------------- GEICO STORMS HALLOWEEN WITH WITCHES, MANNEQUINS AND CASPER THEANNOYING GHOST
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