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ONLINE REVIEW PRODUCT FRAUD Online review product fraud. QUICK READ: 93% of customers read online reviews before buying a product. Amazon as a whole is suffering from a fake review profile problem that’s very bad.”. About 90% of Bluetooth-enabled products in the electronics category on Amazon are fake. “Books is another bad one,” with self-published authors DIGITAL COMMUNICATION IS “MANY-TO-MANY.” Digital communication is. “many-to-many.”. Dump any marketing book written in the 20th century. Traditional marketing tactics and strategies based on “one- to-many” communication are obsolete. Common acronyms such as ROI, USP and CRM are headed for the alphabet graveyard. The Internet has revolutionized the way people communicate. MOST BRANDS ARE CLUELESS WHEN IT COMES TO SOCIAL MEDIA SUMMARY: Stupidity is defined as doing the same thing over and over and expecting different results. 91% of business executives plan to increase their social media budgets over the next three years despite fewer than half of companies who describe their social media strategies as “very effective” when measuring its power to strengthen brand image, raise awareness, increase sales or THE NATURAL EVOLUTION OF THE SMARTPHONE MARKET (MARKETING The natural evolution of the smartphone market. (marketing 101) SUMMARY: Smartphones revolutionized everything from shopping and dating to politics and computing itself. They are some of the most popular products ever put on sale. But after a decade-long boom, devices once seen as miraculous are moving through to the “mature”stage of the
TRUTH: PEOPLE DON'T READ CONTENT Truth: People don’t read content. QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant information and even share it on social media without reading it. Site visitors on average spend less than 15seconds on
WHAT'S THE MOST IMPORTANT ELEMENT IN ADS? KEY TAKEAWAYS. As in 2006, creative quality is the most important factor for driving sales, but most likely due to new breakthroughs in data and technology, media is playing a much larger role thanbefore.
ARE CONSUMERS REALLY FOLLOWING BRANDS ON SOCIAL MEDIA? QUICK READ: 20% of consumers are following brands on social media, but marketers should not apply that blanket statement to all products. It’s more likely that consumers will follow brands that make products they care about, like hard goods (i.e., electronics) orexercise equipment.
SUBSCRIPTION MARKETING QUICK POINTS: UBS financial services firm predicts that this “subscription economy” will grow to $1.5 trillion by 2025, more than double the $650 billion it’s estimated to be worth now.; Subscriptions bring in upfront revenue, strengthen relationships with customers and give companies much deeper data on what sells. ARE MARKETERS REALLY THIS STUPID? 88% of Americans used coupons in 2020 and 72% of shoppers believe they save the most money with coupons and discounts. Millennials are the most likely to shop with coupons, with 80% using paper and paperless coupons. Fewer than 55% of Baby Boomers use coupons at all and 94% of distributed coupons are free-standing inserts. TECHNOLOGY IS KILLING MARKETING 4our: “I need to cover my ass” – This is where marketers won’t fart without having data that farting is healthy. Here is a perfect example. A brand decides to advertise its new product online via paid media. While the click rate was an abysmal 1.04%, sales and awarenessof
ONLINE REVIEW PRODUCT FRAUD Online review product fraud. QUICK READ: 93% of customers read online reviews before buying a product. Amazon as a whole is suffering from a fake review profile problem that’s very bad.”. About 90% of Bluetooth-enabled products in the electronics category on Amazon are fake. “Books is another bad one,” with self-published authors DIGITAL COMMUNICATION IS “MANY-TO-MANY.” Digital communication is. “many-to-many.”. Dump any marketing book written in the 20th century. Traditional marketing tactics and strategies based on “one- to-many” communication are obsolete. Common acronyms such as ROI, USP and CRM are headed for the alphabet graveyard. The Internet has revolutionized the way people communicate. MOST BRANDS ARE CLUELESS WHEN IT COMES TO SOCIAL MEDIA SUMMARY: Stupidity is defined as doing the same thing over and over and expecting different results. 91% of business executives plan to increase their social media budgets over the next three years despite fewer than half of companies who describe their social media strategies as “very effective” when measuring its power to strengthen brand image, raise awareness, increase sales or THE NATURAL EVOLUTION OF THE SMARTPHONE MARKET (MARKETING The natural evolution of the smartphone market. (marketing 101) SUMMARY: Smartphones revolutionized everything from shopping and dating to politics and computing itself. They are some of the most popular products ever put on sale. But after a decade-long boom, devices once seen as miraculous are moving through to the “mature”stage of the
TRUTH: PEOPLE DON'T READ CONTENT Truth: People don’t read content. QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant information and even share it on social media without reading it. Site visitors on average spend less than 15seconds on
WHAT'S THE MOST IMPORTANT ELEMENT IN ADS? KEY TAKEAWAYS. As in 2006, creative quality is the most important factor for driving sales, but most likely due to new breakthroughs in data and technology, media is playing a much larger role thanbefore.
ARE CONSUMERS REALLY FOLLOWING BRANDS ON SOCIAL MEDIA? QUICK READ: 20% of consumers are following brands on social media, but marketers should not apply that blanket statement to all products. It’s more likely that consumers will follow brands that make products they care about, like hard goods (i.e., electronics) orexercise equipment.
CONTENT MYTHS AND REALITY According to Marketing Profs and the CMI, 63% of businesses don’t have a documented content strategy. CMI’s digital content marketing stats show that 72% of marketers say content marketing increases engagement. In addition, 72% say it has increased the number of leads. Thanks to the proliferation of lower-cost smartphones, laptops, and DIGITAL COMMUNICATION IS “MANY-TO-MANY.” Digital communication is. “many-to-many.”. Dump any marketing book written in the 20th century. Traditional marketing tactics and strategies based on “one- to-many” communication are obsolete. Common acronyms such as ROI, USP and CRM are headed for the alphabet graveyard. The Internet has revolutionized the way people communicate. MARKETING HASN'T REALLY CHANGED THAT MUCH Marketing hasn’t really changed that much. IN BRIEF: The so called “experts” need something to write about so they’re trying to convince you that the pandemic has changed marketing forever. That is bullshit! Despite what they say it’s still about delivering on a promise of a good brand/product experience. When consumers spend their ONLINE REVIEW PRODUCT FRAUD Online review product fraud. QUICK READ: 93% of customers read online reviews before buying a product. Amazon as a whole is suffering from a fake review profile problem that’s very bad.”. About 90% of Bluetooth-enabled products in the electronics category on Amazon are fake. “Books is another bad one,” with self-published authors CONSUMERS WANT IT ALL BUT ARE BRANDS READY? SUMMARY: According to Deloitte marketer’s optimism is growing as the pandemic gets under control but that optimism could be short-lived. Consumers are still buying private label products in huge numbers and they want higher product quality with lower prices. Via DeloitteMarketers report that customer experience, product quality, and a trusting relationship will be prioritized by customers THE NATURAL EVOLUTION OF THE SMARTPHONE MARKET (MARKETING The natural evolution of the smartphone market. (marketing 101) SUMMARY: Smartphones revolutionized everything from shopping and dating to politics and computing itself. They are some of the most popular products ever put on sale. But after a decade-long boom, devices once seen as miraculous are moving through to the “mature”stage of the
YOU HAVE 3 SECONDS TO GAIN ATTENTION ONLINE The second rule is that you need to test and optimize ads. Get ready to pull ads that don’t perform well and replace them with other ads. One of the biggest mistakes online marketers make is using the same creative from TV ads for online ads. TV is a lot different, online you have maybe three seconds to get the attention of your online audience. WHAT'S THE MOST IMPORTANT ELEMENT IN ADS? KEY TAKEAWAYS. As in 2006, creative quality is the most important factor for driving sales, but most likely due to new breakthroughs in data and technology, media is playing a much larger role thanbefore.
ARE CONSUMERS REALLY FOLLOWING BRANDS ON SOCIAL MEDIA? QUICK READ: 20% of consumers are following brands on social media, but marketers should not apply that blanket statement to all products. It’s more likely that consumers will follow brands that make products they care about, like hard goods (i.e., electronics) orexercise equipment.
DON'T LOSE GREAT MARKETING TALENT SUMMARY: When a company loses a great employee, it causes the other employees to have a reason for pause, thinking, “Why would that person leave the organization, and why would the organization let them get away? To deny a reasonable increase to a top performer in the organization can be a very costly mistake. To try and hire a replacement for a great employee will inevitably cost the ARE MARKETERS REALLY THIS STUPID? 88% of Americans used coupons in 2020 and 72% of shoppers believe they save the most money with coupons and discounts. Millennials are the most likely to shop with coupons, with 80% using paper and paperless coupons. Fewer than 55% of Baby Boomers use coupons at all and 94% of distributed coupons are free-standing inserts. CONTENT MYTHS AND REALITY According to Marketing Profs and the CMI, 63% of businesses don’t have a documented content strategy. CMI’s digital content marketing stats show that 72% of marketers say content marketing increases engagement. In addition, 72% say it has increased the number of leads. Thanks to the proliferation of lower-cost smartphones, laptops, and CONSUMERS WANT IT ALL BUT ARE BRANDS READY? SUMMARY: According to Deloitte marketer’s optimism is growing as the pandemic gets under control but that optimism could be short-lived. Consumers are still buying private label products in huge numbers and they want higher product quality with lower prices. Via DeloitteMarketers report that customer experience, product quality, and a trusting relationship will be prioritized by customers ONLINE REVIEW PRODUCT FRAUD Online review product fraud. QUICK READ: 93% of customers read online reviews before buying a product. Amazon as a whole is suffering from a fake review profile problem that’s very bad.”. About 90% of Bluetooth-enabled products in the electronics category on Amazon are fake. “Books is another bad one,” with self-published authors TECHNOLOGY IS KILLING MARKETING 4our: “I need to cover my ass” – This is where marketers won’t fart without having data that farting is healthy. Here is a perfect example. A brand decides to advertise its new product online via paid media. While the click rate was an abysmal 1.04%, sales and awarenessof
DIGITAL COMMUNICATION IS “MANY-TO-MANY.” Digital communication is. “many-to-many.”. Dump any marketing book written in the 20th century. Traditional marketing tactics and strategies based on “one- to-many” communication are obsolete. Common acronyms such as ROI, USP and CRM are headed for the alphabet graveyard. The Internet has revolutionized the way people communicate. TRUTH: PEOPLE DON'T READ CONTENT Truth: People don’t read content. QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant information and even share it on social media without reading it. Site visitors on average spend less than 15seconds on
THE NATURAL EVOLUTION OF THE SMARTPHONE MARKET (MARKETING The natural evolution of the smartphone market. (marketing 101) SUMMARY: Smartphones revolutionized everything from shopping and dating to politics and computing itself. They are some of the most popular products ever put on sale. But after a decade-long boom, devices once seen as miraculous are moving through to the “mature”stage of the
THE DEATH OF TRADITIONAL MEDIA IN SUMMARY: There is a huge difference between content and journalism as traditional media is finding out. The death of traditional media comes from a shortsighted view and a bottom line balance sheet approach to news. Not too long ago I took advantage of PRIVATE EQUITY FIRMS: A FAILURE OF CAPITALISM Sun Capital pulled the same move on the state of Wisconsin, when it skipped out on $8 million in sales tax payments. Since 2009, private equity firms have destroyed over 1.3 million jobs by bankrupting retail companies and stripping them for parts. Many of the brands you used to shop at — from Toys ‘R’ Us, to Payless ShoeSource, Sears ARE MARKETERS REALLY THIS STUPID? 88% of Americans used coupons in 2020 and 72% of shoppers believe they save the most money with coupons and discounts. Millennials are the most likely to shop with coupons, with 80% using paper and paperless coupons. Fewer than 55% of Baby Boomers use coupons at all and 94% of distributed coupons are free-standing inserts. CONTENT MYTHS AND REALITY According to Marketing Profs and the CMI, 63% of businesses don’t have a documented content strategy. CMI’s digital content marketing stats show that 72% of marketers say content marketing increases engagement. In addition, 72% say it has increased the number of leads. Thanks to the proliferation of lower-cost smartphones, laptops, and CONSUMERS WANT IT ALL BUT ARE BRANDS READY? SUMMARY: According to Deloitte marketer’s optimism is growing as the pandemic gets under control but that optimism could be short-lived. Consumers are still buying private label products in huge numbers and they want higher product quality with lower prices. Via DeloitteMarketers report that customer experience, product quality, and a trusting relationship will be prioritized by customers ONLINE REVIEW PRODUCT FRAUD Online review product fraud. QUICK READ: 93% of customers read online reviews before buying a product. Amazon as a whole is suffering from a fake review profile problem that’s very bad.”. About 90% of Bluetooth-enabled products in the electronics category on Amazon are fake. “Books is another bad one,” with self-published authors TECHNOLOGY IS KILLING MARKETING 4our: “I need to cover my ass” – This is where marketers won’t fart without having data that farting is healthy. Here is a perfect example. A brand decides to advertise its new product online via paid media. While the click rate was an abysmal 1.04%, sales and awarenessof
DIGITAL COMMUNICATION IS “MANY-TO-MANY.” Digital communication is. “many-to-many.”. Dump any marketing book written in the 20th century. Traditional marketing tactics and strategies based on “one- to-many” communication are obsolete. Common acronyms such as ROI, USP and CRM are headed for the alphabet graveyard. The Internet has revolutionized the way people communicate. TRUTH: PEOPLE DON'T READ CONTENT Truth: People don’t read content. QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant information and even share it on social media without reading it. Site visitors on average spend less than 15seconds on
THE NATURAL EVOLUTION OF THE SMARTPHONE MARKET (MARKETING The natural evolution of the smartphone market. (marketing 101) SUMMARY: Smartphones revolutionized everything from shopping and dating to politics and computing itself. They are some of the most popular products ever put on sale. But after a decade-long boom, devices once seen as miraculous are moving through to the “mature”stage of the
THE DEATH OF TRADITIONAL MEDIA IN SUMMARY: There is a huge difference between content and journalism as traditional media is finding out. The death of traditional media comes from a shortsighted view and a bottom line balance sheet approach to news. Not too long ago I took advantage of PRIVATE EQUITY FIRMS: A FAILURE OF CAPITALISM Sun Capital pulled the same move on the state of Wisconsin, when it skipped out on $8 million in sales tax payments. Since 2009, private equity firms have destroyed over 1.3 million jobs by bankrupting retail companies and stripping them for parts. Many of the brands you used to shop at — from Toys ‘R’ Us, to Payless ShoeSource, Sears ABOUT ME - NEW MEDIA AND MARKETING Disruptive marketer. I have been in marketing for almost 30 years. I don’t pretend to know it all but I have learned a lot from my days working retail to launching one of the most successful products for a pharma company. I have an MBA but my best experience has been from doing, filing, and then doing it again from what I have learned. DIGITAL COMMUNICATION IS “MANY-TO-MANY.” Digital communication is. “many-to-many.”. Dump any marketing book written in the 20th century. Traditional marketing tactics and strategies based on “one- to-many” communication are obsolete. Common acronyms such as ROI, USP and CRM are headed for the alphabet graveyard. The Internet has revolutionized the way people communicate. TECHNOLOGY IS KILLING MARKETING 4our: “I need to cover my ass” – This is where marketers won’t fart without having data that farting is healthy. Here is a perfect example. A brand decides to advertise its new product online via paid media. While the click rate was an abysmal 1.04%, sales and awarenessof
CONSUMERS WANT IT ALL BUT ARE BRANDS READY? SUMMARY: According to Deloitte marketer’s optimism is growing as the pandemic gets under control but that optimism could be short-lived. Consumers are still buying private label products in huge numbers and they want higher product quality with lower prices. Via DeloitteMarketers report that customer experience, product quality, and a trusting relationship will be prioritized by customers ONLINE REVIEW PRODUCT FRAUD Online review product fraud. QUICK READ: 93% of customers read online reviews before buying a product. Amazon as a whole is suffering from a fake review profile problem that’s very bad.”. About 90% of Bluetooth-enabled products in the electronics category on Amazon are fake. “Books is another bad one,” with self-published authors THE DEATH OF TRADITIONAL MEDIA IN SUMMARY: There is a huge difference between content and journalism as traditional media is finding out. The death of traditional media comes from a shortsighted view and a bottom line balance sheet approach to news. Not too long ago I took advantage of MEN AND WOMEN COMMUNICATE DIFFERENTLY Men make decisions quicker than women. Women seek advice, input and consensus from others, while men tend to make decisions in a singular fashion. Men tend to promote themselves more and “brag” about their accomplishments. Interruptions are generally tolerated more by women then men during a conversation. Men don’t seek help anddirection
CONSCIOUS CAPITALISM IN CPG? TEN FOOD RETAILER TRENDS 6ix: Consumers will continue to shop at their favorite grocery stores.Food retailers who change the layout of the stores too often will see a dip in sales. 7even: Grocery shopping is as much about self-satisfaction as the concern about social responsibility. 8ight: I expect that mass-market grocers will begin adding more wellness brands to their assortments as smaller health food retailers P&G TRIMS ITS LONG TAIL Efforts to prioritize and focus P&G’s supply chain may have lasting effects according to their CEO. ”There’s potential for this to result in a cutting of the long tail of inefficient SKUs and brands in our categories,” Moeller said. Let’s face it. VISITORS ONLY READ 20% OF YOUR WEB PAGE – On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. (Source: Nielsen Norman Group) – The authors found that the Back button is now only the 3rd most-used feature on the Web. ARE MARKETERS REALLY THIS STUPID? 88% of Americans used coupons in 2020 and 72% of shoppers believe they save the most money with coupons and discounts. Millennials are the most likely to shop with coupons, with 80% using paper and paperless coupons. Fewer than 55% of Baby Boomers use coupons at all and 94% of distributed coupons are free-standing inserts. CONTENT MYTHS AND REALITY According to Marketing Profs and the CMI, 63% of businesses don’t have a documented content strategy. CMI’s digital content marketing stats show that 72% of marketers say content marketing increases engagement. In addition, 72% say it has increased the number of leads. Thanks to the proliferation of lower-cost smartphones, laptops, and CONSUMERS WANT IT ALL BUT ARE BRANDS READY? SUMMARY: According to Deloitte marketer’s optimism is growing as the pandemic gets under control but that optimism could be short-lived. Consumers are still buying private label products in huge numbers and they want higher product quality with lower prices. Via DeloitteMarketers report that customer experience, product quality, and a trusting relationship will be prioritized by customers ONLINE REVIEW PRODUCT FRAUD Online review product fraud. QUICK READ: 93% of customers read online reviews before buying a product. Amazon as a whole is suffering from a fake review profile problem that’s very bad.”. About 90% of Bluetooth-enabled products in the electronics category on Amazon are fake. “Books is another bad one,” with self-published authors TECHNOLOGY IS KILLING MARKETING 4our: “I need to cover my ass” – This is where marketers won’t fart without having data that farting is healthy. Here is a perfect example. A brand decides to advertise its new product online via paid media. While the click rate was an abysmal 1.04%, sales and awarenessof
DIGITAL COMMUNICATION IS “MANY-TO-MANY.” Digital communication is. “many-to-many.”. Dump any marketing book written in the 20th century. Traditional marketing tactics and strategies based on “one- to-many” communication are obsolete. Common acronyms such as ROI, USP and CRM are headed for the alphabet graveyard. The Internet has revolutionized the way people communicate. TRUTH: PEOPLE DON'T READ CONTENT Truth: People don’t read content. QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant information and even share it on social media without reading it. Site visitors on average spend less than 15seconds on
THE NATURAL EVOLUTION OF THE SMARTPHONE MARKET (MARKETING The natural evolution of the smartphone market. (marketing 101) SUMMARY: Smartphones revolutionized everything from shopping and dating to politics and computing itself. They are some of the most popular products ever put on sale. But after a decade-long boom, devices once seen as miraculous are moving through to the “mature”stage of the
THE DEATH OF TRADITIONAL MEDIA IN SUMMARY: There is a huge difference between content and journalism as traditional media is finding out. The death of traditional media comes from a shortsighted view and a bottom line balance sheet approach to news. Not too long ago I took advantage of PRIVATE EQUITY FIRMS: A FAILURE OF CAPITALISM Sun Capital pulled the same move on the state of Wisconsin, when it skipped out on $8 million in sales tax payments. Since 2009, private equity firms have destroyed over 1.3 million jobs by bankrupting retail companies and stripping them for parts. Many of the brands you used to shop at — from Toys ‘R’ Us, to Payless ShoeSource, Sears ARE MARKETERS REALLY THIS STUPID? 88% of Americans used coupons in 2020 and 72% of shoppers believe they save the most money with coupons and discounts. Millennials are the most likely to shop with coupons, with 80% using paper and paperless coupons. Fewer than 55% of Baby Boomers use coupons at all and 94% of distributed coupons are free-standing inserts. CONTENT MYTHS AND REALITY According to Marketing Profs and the CMI, 63% of businesses don’t have a documented content strategy. CMI’s digital content marketing stats show that 72% of marketers say content marketing increases engagement. In addition, 72% say it has increased the number of leads. Thanks to the proliferation of lower-cost smartphones, laptops, and CONSUMERS WANT IT ALL BUT ARE BRANDS READY? SUMMARY: According to Deloitte marketer’s optimism is growing as the pandemic gets under control but that optimism could be short-lived. Consumers are still buying private label products in huge numbers and they want higher product quality with lower prices. Via DeloitteMarketers report that customer experience, product quality, and a trusting relationship will be prioritized by customers ONLINE REVIEW PRODUCT FRAUD Online review product fraud. QUICK READ: 93% of customers read online reviews before buying a product. Amazon as a whole is suffering from a fake review profile problem that’s very bad.”. About 90% of Bluetooth-enabled products in the electronics category on Amazon are fake. “Books is another bad one,” with self-published authors TECHNOLOGY IS KILLING MARKETING 4our: “I need to cover my ass” – This is where marketers won’t fart without having data that farting is healthy. Here is a perfect example. A brand decides to advertise its new product online via paid media. While the click rate was an abysmal 1.04%, sales and awarenessof
DIGITAL COMMUNICATION IS “MANY-TO-MANY.” Digital communication is. “many-to-many.”. Dump any marketing book written in the 20th century. Traditional marketing tactics and strategies based on “one- to-many” communication are obsolete. Common acronyms such as ROI, USP and CRM are headed for the alphabet graveyard. The Internet has revolutionized the way people communicate. TRUTH: PEOPLE DON'T READ CONTENT Truth: People don’t read content. QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant information and even share it on social media without reading it. Site visitors on average spend less than 15seconds on
THE NATURAL EVOLUTION OF THE SMARTPHONE MARKET (MARKETING The natural evolution of the smartphone market. (marketing 101) SUMMARY: Smartphones revolutionized everything from shopping and dating to politics and computing itself. They are some of the most popular products ever put on sale. But after a decade-long boom, devices once seen as miraculous are moving through to the “mature”stage of the
THE DEATH OF TRADITIONAL MEDIA IN SUMMARY: There is a huge difference between content and journalism as traditional media is finding out. The death of traditional media comes from a shortsighted view and a bottom line balance sheet approach to news. Not too long ago I took advantage of PRIVATE EQUITY FIRMS: A FAILURE OF CAPITALISM Sun Capital pulled the same move on the state of Wisconsin, when it skipped out on $8 million in sales tax payments. Since 2009, private equity firms have destroyed over 1.3 million jobs by bankrupting retail companies and stripping them for parts. Many of the brands you used to shop at — from Toys ‘R’ Us, to Payless ShoeSource, Sears ABOUT ME - NEW MEDIA AND MARKETING Disruptive marketer. I have been in marketing for almost 30 years. I don’t pretend to know it all but I have learned a lot from my days working retail to launching one of the most successful products for a pharma company. I have an MBA but my best experience has been from doing, filing, and then doing it again from what I have learned. DIGITAL COMMUNICATION IS “MANY-TO-MANY.” Digital communication is. “many-to-many.”. Dump any marketing book written in the 20th century. Traditional marketing tactics and strategies based on “one- to-many” communication are obsolete. Common acronyms such as ROI, USP and CRM are headed for the alphabet graveyard. The Internet has revolutionized the way people communicate. TECHNOLOGY IS KILLING MARKETING 4our: “I need to cover my ass” – This is where marketers won’t fart without having data that farting is healthy. Here is a perfect example. A brand decides to advertise its new product online via paid media. While the click rate was an abysmal 1.04%, sales and awarenessof
CONSUMERS WANT IT ALL BUT ARE BRANDS READY? SUMMARY: According to Deloitte marketer’s optimism is growing as the pandemic gets under control but that optimism could be short-lived. Consumers are still buying private label products in huge numbers and they want higher product quality with lower prices. Via DeloitteMarketers report that customer experience, product quality, and a trusting relationship will be prioritized by customers ONLINE REVIEW PRODUCT FRAUD Online review product fraud. QUICK READ: 93% of customers read online reviews before buying a product. Amazon as a whole is suffering from a fake review profile problem that’s very bad.”. About 90% of Bluetooth-enabled products in the electronics category on Amazon are fake. “Books is another bad one,” with self-published authors THE DEATH OF TRADITIONAL MEDIA IN SUMMARY: There is a huge difference between content and journalism as traditional media is finding out. The death of traditional media comes from a shortsighted view and a bottom line balance sheet approach to news. Not too long ago I took advantage of MEN AND WOMEN COMMUNICATE DIFFERENTLY Men make decisions quicker than women. Women seek advice, input and consensus from others, while men tend to make decisions in a singular fashion. Men tend to promote themselves more and “brag” about their accomplishments. Interruptions are generally tolerated more by women then men during a conversation. Men don’t seek help anddirection
CONSCIOUS CAPITALISM IN CPG? TEN FOOD RETAILER TRENDS 6ix: Consumers will continue to shop at their favorite grocery stores.Food retailers who change the layout of the stores too often will see a dip in sales. 7even: Grocery shopping is as much about self-satisfaction as the concern about social responsibility. 8ight: I expect that mass-market grocers will begin adding more wellness brands to their assortments as smaller health food retailers P&G TRIMS ITS LONG TAIL Efforts to prioritize and focus P&G’s supply chain may have lasting effects according to their CEO. ”There’s potential for this to result in a cutting of the long tail of inefficient SKUs and brands in our categories,” Moeller said. Let’s face it. VISITORS ONLY READ 20% OF YOUR WEB PAGE – On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. (Source: Nielsen Norman Group) – The authors found that the Back button is now only the 3rd most-used feature on the Web. ARE MARKETERS REALLY THIS STUPID? 88% of Americans used coupons in 2020 and 72% of shoppers believe they save the most money with coupons and discounts. Millennials are the most likely to shop with coupons, with 80% using paper and paperless coupons. Fewer than 55% of Baby Boomers use coupons at all and 94% of distributed coupons are free-standing inserts. DIGITAL COMMUNICATION IS “MANY-TO-MANY.” Digital communication is. “many-to-many.”. Dump any marketing book written in the 20th century. Traditional marketing tactics and strategies based on “one- to-many” communication are obsolete. Common acronyms such as ROI, USP and CRM are headed for the alphabet graveyard. The Internet has revolutionized the way people communicate. TECHNOLOGY IS KILLING MARKETING 4our: “I need to cover my ass” – This is where marketers won’t fart without having data that farting is healthy. Here is a perfect example. A brand decides to advertise its new product online via paid media. While the click rate was an abysmal 1.04%, sales and awarenessof
ONLINE REVIEW PRODUCT FRAUD Online review product fraud. QUICK READ: 93% of customers read online reviews before buying a product. Amazon as a whole is suffering from a fake review profile problem that’s very bad.”. About 90% of Bluetooth-enabled products in the electronics category on Amazon are fake. “Books is another bad one,” with self-published authors THE NATURAL EVOLUTION OF THE SMARTPHONE MARKET (MARKETING The natural evolution of the smartphone market. (marketing 101) SUMMARY: Smartphones revolutionized everything from shopping and dating to politics and computing itself. They are some of the most popular products ever put on sale. But after a decade-long boom, devices once seen as miraculous are moving through to the “mature”stage of the
TRUTH: PEOPLE DON'T READ CONTENT Truth: People don’t read content. QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant information and even share it on social media without reading it. Site visitors on average spend less than 15seconds on
WHAT'S THE MOST IMPORTANT ELEMENT IN ADS? KEY TAKEAWAYS. As in 2006, creative quality is the most important factor for driving sales, but most likely due to new breakthroughs in data and technology, media is playing a much larger role thanbefore.
PRIVATE EQUITY FIRMS: A FAILURE OF CAPITALISM Sun Capital pulled the same move on the state of Wisconsin, when it skipped out on $8 million in sales tax payments. Since 2009, private equity firms have destroyed over 1.3 million jobs by bankrupting retail companies and stripping them for parts. Many of the brands you used to shop at — from Toys ‘R’ Us, to Payless ShoeSource, Sears 57% OF CONSUMERS WILL ABANDON A WEBSITE IF THE PAGE DOES When surfing the Internet consumers are impatient and often have ADHD. A one-second delay in page load time could mean a decline of 7% in conversion, 11% fewer page views and a 16% decrease in customer satisfaction. 57% of consumers will abandon a website if the page does not load within 3 seconds and 80% of these people will not return. THE FAILURE OF CMO LEADERSHIP The failure of. CMO. leadership. KEY THOUGHTS: The CMO Council has published a repor t based on a survey of marketing executives, and it clearly shows why there is so much bad marketing out there. Instead of getting their names in trade magazines, perhaps they should be fostering a culture of learning and retaining talented people. ARE MARKETERS REALLY THIS STUPID? 88% of Americans used coupons in 2020 and 72% of shoppers believe they save the most money with coupons and discounts. Millennials are the most likely to shop with coupons, with 80% using paper and paperless coupons. Fewer than 55% of Baby Boomers use coupons at all and 94% of distributed coupons are free-standing inserts. DIGITAL COMMUNICATION IS “MANY-TO-MANY.” Digital communication is. “many-to-many.”. Dump any marketing book written in the 20th century. Traditional marketing tactics and strategies based on “one- to-many” communication are obsolete. Common acronyms such as ROI, USP and CRM are headed for the alphabet graveyard. The Internet has revolutionized the way people communicate. TECHNOLOGY IS KILLING MARKETING 4our: “I need to cover my ass” – This is where marketers won’t fart without having data that farting is healthy. Here is a perfect example. A brand decides to advertise its new product online via paid media. While the click rate was an abysmal 1.04%, sales and awarenessof
ONLINE REVIEW PRODUCT FRAUD Online review product fraud. QUICK READ: 93% of customers read online reviews before buying a product. Amazon as a whole is suffering from a fake review profile problem that’s very bad.”. About 90% of Bluetooth-enabled products in the electronics category on Amazon are fake. “Books is another bad one,” with self-published authors THE NATURAL EVOLUTION OF THE SMARTPHONE MARKET (MARKETING The natural evolution of the smartphone market. (marketing 101) SUMMARY: Smartphones revolutionized everything from shopping and dating to politics and computing itself. They are some of the most popular products ever put on sale. But after a decade-long boom, devices once seen as miraculous are moving through to the “mature”stage of the
TRUTH: PEOPLE DON'T READ CONTENT Truth: People don’t read content. QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant information and even share it on social media without reading it. Site visitors on average spend less than 15seconds on
WHAT'S THE MOST IMPORTANT ELEMENT IN ADS? KEY TAKEAWAYS. As in 2006, creative quality is the most important factor for driving sales, but most likely due to new breakthroughs in data and technology, media is playing a much larger role thanbefore.
PRIVATE EQUITY FIRMS: A FAILURE OF CAPITALISM Sun Capital pulled the same move on the state of Wisconsin, when it skipped out on $8 million in sales tax payments. Since 2009, private equity firms have destroyed over 1.3 million jobs by bankrupting retail companies and stripping them for parts. Many of the brands you used to shop at — from Toys ‘R’ Us, to Payless ShoeSource, Sears 57% OF CONSUMERS WILL ABANDON A WEBSITE IF THE PAGE DOES When surfing the Internet consumers are impatient and often have ADHD. A one-second delay in page load time could mean a decline of 7% in conversion, 11% fewer page views and a 16% decrease in customer satisfaction. 57% of consumers will abandon a website if the page does not load within 3 seconds and 80% of these people will not return. THE FAILURE OF CMO LEADERSHIP The failure of. CMO. leadership. KEY THOUGHTS: The CMO Council has published a repor t based on a survey of marketing executives, and it clearly shows why there is so much bad marketing out there. Instead of getting their names in trade magazines, perhaps they should be fostering a culture of learning and retaining talented people. MARKETING HASN'T REALLY CHANGED THAT MUCH Marketing hasn’t really changed that much. IN BRIEF: The so called “experts” need something to write about so they’re trying to convince you that the pandemic has changed marketing forever. That is bullshit! Despite what they say it’s still about delivering on a promise of a good brand/product experience. When consumers spend their CONTENT MYTHS AND REALITY According to Marketing Profs and the CMI, 63% of businesses don’t have a documented content strategy. CMI’s digital content marketing stats show that 72% of marketers say content marketing increases engagement. In addition, 72% say it has increased the number of leads. Thanks to the proliferation of lower-cost smartphones, laptops, and DIGITAL COMMUNICATION IS “MANY-TO-MANY.” Digital communication is. “many-to-many.”. Dump any marketing book written in the 20th century. Traditional marketing tactics and strategies based on “one- to-many” communication are obsolete. Common acronyms such as ROI, USP and CRM are headed for the alphabet graveyard. The Internet has revolutionized the way people communicate. ONLINE REVIEW PRODUCT FRAUD Online review product fraud. QUICK READ: 93% of customers read online reviews before buying a product. Amazon as a whole is suffering from a fake review profile problem that’s very bad.”. About 90% of Bluetooth-enabled products in the electronics category on Amazon are fake. “Books is another bad one,” with self-published authors TRUTH: PEOPLE DON'T READ CONTENT Truth: People don’t read content. QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant information and even share it on social media without reading it. Site visitors on average spend less than 15seconds on
CONSUMERS WANT IT ALL BUT ARE BRANDS READY? SUMMARY: According to Deloitte marketer’s optimism is growing as the pandemic gets under control but that optimism could be short-lived. Consumers are still buying private label products in huge numbers and they want higher product quality with lower prices. Via DeloitteMarketers report that customer experience, product quality, and a trusting relationship will be prioritized by customers WRITTEN MARKETING PLANS ARE OBSOLETE BEFORE THEY'RE QUICK READ: The pandemic crisis created a host of new challenges for brand teams as plans quickly change and evolve. In fact, 56% of a survey respondents indicated that managing shifting priorities or strategies as the top challenge.Consumers are going to change their spending habits, but they’re also going to remember which brand/corporations used their tax dollars to bail them out while YOU HAVE 3 SECONDS TO GAIN ATTENTION ONLINE The second rule is that you need to test and optimize ads. Get ready to pull ads that don’t perform well and replace them with other ads. One of the biggest mistakes online marketers make is using the same creative from TV ads for online ads. TV is a lot different, online you have maybe three seconds to get the attention of your online audience. 57% OF CONSUMERS WILL ABANDON A WEBSITE IF THE PAGE DOES When surfing the Internet consumers are impatient and often have ADHD. A one-second delay in page load time could mean a decline of 7% in conversion, 11% fewer page views and a 16% decrease in customer satisfaction. 57% of consumers will abandon a website if the page does not load within 3 seconds and 80% of these people will not return. THE DEATH OF TRADITIONAL MEDIA IN SUMMARY: There is a huge difference between content and journalism as traditional media is finding out. The death of traditional media comes from a shortsighted view and a bottom line balance sheet approach to news. Not too long ago I took advantage of ARE MARKETERS REALLY THIS STUPID? 88% of Americans used coupons in 2020 and 72% of shoppers believe they save the most money with coupons and discounts. Millennials are the most likely to shop with coupons, with 80% using paper and paperless coupons. Fewer than 55% of Baby Boomers use coupons at all and 94% of distributed coupons are free-standing inserts. CONTENT MYTHS AND REALITY According to Marketing Profs and the CMI, 63% of businesses don’t have a documented content strategy. CMI’s digital content marketing stats show that 72% of marketers say content marketing increases engagement. In addition, 72% say it has increased the number of leads. Thanks to the proliferation of lower-cost smartphones, laptops, and CONSUMERS WANT IT ALL BUT ARE BRANDS READY? SUMMARY: According to Deloitte marketer’s optimism is growing as the pandemic gets under control but that optimism could be short-lived. Consumers are still buying private label products in huge numbers and they want higher product quality with lower prices. Via DeloitteMarketers report that customer experience, product quality, and a trusting relationship will be prioritized by customers TECHNOLOGY IS KILLING MARKETING 4our: “I need to cover my ass” – This is where marketers won’t fart without having data that farting is healthy. Here is a perfect example. A brand decides to advertise its new product online via paid media. While the click rate was an abysmal 1.04%, sales and awarenessof
TRUTH: PEOPLE DON'T READ CONTENT Truth: People don’t read content. QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant information and even share it on social media without reading it. Site visitors on average spend less than 15seconds on
DIGITAL COMMUNICATION IS “MANY-TO-MANY.”Today,
everyone can produce and distribute content cheaply and easily. Internet users develop their own distribution networks via social media such as Facebook, YouTube and LinkedIn; through blogs and e-newsletters; on microblogging sites such as Twitter; or by using mobile-phone apps, such as Instagram or Vine. 57% OF CONSUMERS WILL ABANDON A WEBSITE IF THE PAGE DOES When surfing the Internet consumers are impatient and often have ADHD. A one-second delay in page load time could mean a decline of 7% in conversion, 11% fewer page views and a 16% decrease in customer satisfaction. 57% of consumers will abandon a website if the page does not load within 3 seconds and 80% of these people will not return. THE NATURAL EVOLUTION OF THE SMARTPHONE MARKET (MARKETING The natural evolution of the smartphone market. (marketing 101) SUMMARY: Smartphones revolutionized everything from shopping and dating to politics and computing itself. They are some of the most popular products ever put on sale. But after a decade-long boom, devices once seen as miraculous are moving through to the “mature”stage of the
ARE CONSUMERS REALLY FOLLOWING BRANDS ON SOCIAL MEDIA? QUICK READ: 20% of consumers are following brands on social media, but marketers should not apply that blanket statement to all products. It’s more likely that consumers will follow brands that make products they care about, like hard goods (i.e., electronics) orexercise equipment.
THE DEATH OF TRADITIONAL MEDIA IN SUMMARY: There is a huge difference between content and journalism as traditional media is finding out. The death of traditional media comes from a shortsighted view and a bottom line balance sheet approach to news. Not too long ago I took advantage of ARE MARKETERS REALLY THIS STUPID? 88% of Americans used coupons in 2020 and 72% of shoppers believe they save the most money with coupons and discounts. Millennials are the most likely to shop with coupons, with 80% using paper and paperless coupons. Fewer than 55% of Baby Boomers use coupons at all and 94% of distributed coupons are free-standing inserts. CONTENT MYTHS AND REALITY According to Marketing Profs and the CMI, 63% of businesses don’t have a documented content strategy. CMI’s digital content marketing stats show that 72% of marketers say content marketing increases engagement. In addition, 72% say it has increased the number of leads. Thanks to the proliferation of lower-cost smartphones, laptops, and CONSUMERS WANT IT ALL BUT ARE BRANDS READY? SUMMARY: According to Deloitte marketer’s optimism is growing as the pandemic gets under control but that optimism could be short-lived. Consumers are still buying private label products in huge numbers and they want higher product quality with lower prices. Via DeloitteMarketers report that customer experience, product quality, and a trusting relationship will be prioritized by customers TECHNOLOGY IS KILLING MARKETING 4our: “I need to cover my ass” – This is where marketers won’t fart without having data that farting is healthy. Here is a perfect example. A brand decides to advertise its new product online via paid media. While the click rate was an abysmal 1.04%, sales and awarenessof
TRUTH: PEOPLE DON'T READ CONTENT Truth: People don’t read content. QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant information and even share it on social media without reading it. Site visitors on average spend less than 15seconds on
DIGITAL COMMUNICATION IS “MANY-TO-MANY.”Today,
everyone can produce and distribute content cheaply and easily. Internet users develop their own distribution networks via social media such as Facebook, YouTube and LinkedIn; through blogs and e-newsletters; on microblogging sites such as Twitter; or by using mobile-phone apps, such as Instagram or Vine. 57% OF CONSUMERS WILL ABANDON A WEBSITE IF THE PAGE DOES When surfing the Internet consumers are impatient and often have ADHD. A one-second delay in page load time could mean a decline of 7% in conversion, 11% fewer page views and a 16% decrease in customer satisfaction. 57% of consumers will abandon a website if the page does not load within 3 seconds and 80% of these people will not return. THE NATURAL EVOLUTION OF THE SMARTPHONE MARKET (MARKETING The natural evolution of the smartphone market. (marketing 101) SUMMARY: Smartphones revolutionized everything from shopping and dating to politics and computing itself. They are some of the most popular products ever put on sale. But after a decade-long boom, devices once seen as miraculous are moving through to the “mature”stage of the
ARE CONSUMERS REALLY FOLLOWING BRANDS ON SOCIAL MEDIA? QUICK READ: 20% of consumers are following brands on social media, but marketers should not apply that blanket statement to all products. It’s more likely that consumers will follow brands that make products they care about, like hard goods (i.e., electronics) orexercise equipment.
THE DEATH OF TRADITIONAL MEDIA IN SUMMARY: There is a huge difference between content and journalism as traditional media is finding out. The death of traditional media comes from a shortsighted view and a bottom line balance sheet approach to news. Not too long ago I took advantage of ABOUT ME - NEW MEDIA AND MARKETING Disruptive marketer. I have been in marketing for almost 30 years. I don’t pretend to know it all but I have learned a lot from my days working retail to launching one of the most successful products for a pharma company. I have an MBA but my best experience has been from doing, filing, and then doing it again from what I have learned. MARKETING HASN'T REALLY CHANGED THAT MUCH Marketing hasn’t really changed that much. IN BRIEF: The so called “experts” need something to write about so they’re trying to convince you that the pandemic has changed marketing forever. That is bullshit! Despite what they say it’s still about delivering on a promise of a good brand/product experience. When consumers spend their THE BATTLE OVER SOCIAL MEDIA MARKETING HEY NOW: According to Bango marketers need to realize that board-level executives aren’t interested in vanity metrics like shares, likes, and retweets and don’t even get them started on “impressions” and “engagement” levels. But Sprout’s new report on social media marketing indicates that marketers are still pouring money into social media and feel it’s a channel they need CONSUMERS WANT IT ALL BUT ARE BRANDS READY? SUMMARY: According to Deloitte marketer’s optimism is growing as the pandemic gets under control but that optimism could be short-lived. Consumers are still buying private label products in huge numbers and they want higher product quality with lower prices. Via DeloitteMarketers report that customer experience, product quality, and a trusting relationship will be prioritized by customers ONLINE REVIEW PRODUCT FRAUD Online review product fraud. QUICK READ: 93% of customers read online reviews before buying a product. Amazon as a whole is suffering from a fake review profile problem that’s very bad.”. About 90% of Bluetooth-enabled products in the electronics category on Amazon are fake. “Books is another bad one,” with self-published authors 57% OF CONSUMERS WILL ABANDON A WEBSITE IF THE PAGE DOES When surfing the Internet consumers are impatient and often have ADHD. A one-second delay in page load time could mean a decline of 7% in conversion, 11% fewer page views and a 16% decrease in customer satisfaction. 57% of consumers will abandon a website if the page does not load within 3 seconds and 80% of these people will not return. ARE CONSUMERS REALLY FOLLOWING BRANDS ON SOCIAL MEDIA? QUICK READ: 20% of consumers are following brands on social media, but marketers should not apply that blanket statement to all products. It’s more likely that consumers will follow brands that make products they care about, like hard goods (i.e., electronics) orexercise equipment.
THE DEATH OF TRADITIONAL MEDIA IN SUMMARY: There is a huge difference between content and journalism as traditional media is finding out. The death of traditional media comes from a shortsighted view and a bottom line balance sheet approach to news. Not too long ago I took advantage of WHAT'S THE MOST IMPORTANT ELEMENT IN ADS? KEY TAKEAWAYS. As in 2006, creative quality is the most important factor for driving sales, but most likely due to new breakthroughs in data and technology, media is playing a much larger role thanbefore.
DON'T CALL OLDER CONSUMERS "SENIOR" More than half of all boomers+ own and use computers. Boomers consistently rely on computers for everything from news to shopping–75% of internet-using baby boomers go online daily and nearly 1 in 10 is online almost constantly.And this demographic’s presence online is growing, Havas’s 2018 Meaningful Brands study found massive growth in the online presence of over-55 consumers, ARE MARKETERS REALLY THIS STUPID? 88% of Americans used coupons in 2020 and 72% of shoppers believe they save the most money with coupons and discounts. Millennials are the most likely to shop with coupons, with 80% using paper and paperless coupons. Fewer than 55% of Baby Boomers use coupons at all and 94% of distributed coupons are free-standing inserts. CONTENT MYTHS AND REALITY According to Marketing Profs and the CMI, 63% of businesses don’t have a documented content strategy. CMI’s digital content marketing stats show that 72% of marketers say content marketing increases engagement. In addition, 72% say it has increased the number of leads. Thanks to the proliferation of lower-cost smartphones, laptops, and CONSUMERS WANT IT ALL BUT ARE BRANDS READY? SUMMARY: According to Deloitte marketer’s optimism is growing as the pandemic gets under control but that optimism could be short-lived. Consumers are still buying private label products in huge numbers and they want higher product quality with lower prices. Via DeloitteMarketers report that customer experience, product quality, and a trusting relationship will be prioritized by customers TECHNOLOGY IS KILLING MARKETING 4our: “I need to cover my ass” – This is where marketers won’t fart without having data that farting is healthy. Here is a perfect example. A brand decides to advertise its new product online via paid media. While the click rate was an abysmal 1.04%, sales and awarenessof
TRUTH: PEOPLE DON'T READ CONTENT Truth: People don’t read content. QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant information and even share it on social media without reading it. Site visitors on average spend less than 15seconds on
DIGITAL COMMUNICATION IS “MANY-TO-MANY.”Today,
everyone can produce and distribute content cheaply and easily. Internet users develop their own distribution networks via social media such as Facebook, YouTube and LinkedIn; through blogs and e-newsletters; on microblogging sites such as Twitter; or by using mobile-phone apps, such as Instagram or Vine. 57% OF CONSUMERS WILL ABANDON A WEBSITE IF THE PAGE DOES When surfing the Internet consumers are impatient and often have ADHD. A one-second delay in page load time could mean a decline of 7% in conversion, 11% fewer page views and a 16% decrease in customer satisfaction. 57% of consumers will abandon a website if the page does not load within 3 seconds and 80% of these people will not return. THE NATURAL EVOLUTION OF THE SMARTPHONE MARKET (MARKETING The natural evolution of the smartphone market. (marketing 101) SUMMARY: Smartphones revolutionized everything from shopping and dating to politics and computing itself. They are some of the most popular products ever put on sale. But after a decade-long boom, devices once seen as miraculous are moving through to the “mature”stage of the
ARE CONSUMERS REALLY FOLLOWING BRANDS ON SOCIAL MEDIA? QUICK READ: 20% of consumers are following brands on social media, but marketers should not apply that blanket statement to all products. It’s more likely that consumers will follow brands that make products they care about, like hard goods (i.e., electronics) orexercise equipment.
THE DEATH OF TRADITIONAL MEDIA IN SUMMARY: There is a huge difference between content and journalism as traditional media is finding out. The death of traditional media comes from a shortsighted view and a bottom line balance sheet approach to news. Not too long ago I took advantage of ARE MARKETERS REALLY THIS STUPID? 88% of Americans used coupons in 2020 and 72% of shoppers believe they save the most money with coupons and discounts. Millennials are the most likely to shop with coupons, with 80% using paper and paperless coupons. Fewer than 55% of Baby Boomers use coupons at all and 94% of distributed coupons are free-standing inserts. CONTENT MYTHS AND REALITY According to Marketing Profs and the CMI, 63% of businesses don’t have a documented content strategy. CMI’s digital content marketing stats show that 72% of marketers say content marketing increases engagement. In addition, 72% say it has increased the number of leads. Thanks to the proliferation of lower-cost smartphones, laptops, and CONSUMERS WANT IT ALL BUT ARE BRANDS READY? SUMMARY: According to Deloitte marketer’s optimism is growing as the pandemic gets under control but that optimism could be short-lived. Consumers are still buying private label products in huge numbers and they want higher product quality with lower prices. Via DeloitteMarketers report that customer experience, product quality, and a trusting relationship will be prioritized by customers TECHNOLOGY IS KILLING MARKETING 4our: “I need to cover my ass” – This is where marketers won’t fart without having data that farting is healthy. Here is a perfect example. A brand decides to advertise its new product online via paid media. While the click rate was an abysmal 1.04%, sales and awarenessof
TRUTH: PEOPLE DON'T READ CONTENT Truth: People don’t read content. QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant information and even share it on social media without reading it. Site visitors on average spend less than 15seconds on
DIGITAL COMMUNICATION IS “MANY-TO-MANY.”Today,
everyone can produce and distribute content cheaply and easily. Internet users develop their own distribution networks via social media such as Facebook, YouTube and LinkedIn; through blogs and e-newsletters; on microblogging sites such as Twitter; or by using mobile-phone apps, such as Instagram or Vine. 57% OF CONSUMERS WILL ABANDON A WEBSITE IF THE PAGE DOES When surfing the Internet consumers are impatient and often have ADHD. A one-second delay in page load time could mean a decline of 7% in conversion, 11% fewer page views and a 16% decrease in customer satisfaction. 57% of consumers will abandon a website if the page does not load within 3 seconds and 80% of these people will not return. THE NATURAL EVOLUTION OF THE SMARTPHONE MARKET (MARKETING The natural evolution of the smartphone market. (marketing 101) SUMMARY: Smartphones revolutionized everything from shopping and dating to politics and computing itself. They are some of the most popular products ever put on sale. But after a decade-long boom, devices once seen as miraculous are moving through to the “mature”stage of the
ARE CONSUMERS REALLY FOLLOWING BRANDS ON SOCIAL MEDIA? QUICK READ: 20% of consumers are following brands on social media, but marketers should not apply that blanket statement to all products. It’s more likely that consumers will follow brands that make products they care about, like hard goods (i.e., electronics) orexercise equipment.
THE DEATH OF TRADITIONAL MEDIA IN SUMMARY: There is a huge difference between content and journalism as traditional media is finding out. The death of traditional media comes from a shortsighted view and a bottom line balance sheet approach to news. Not too long ago I took advantage of ABOUT ME - NEW MEDIA AND MARKETING Disruptive marketer. I have been in marketing for almost 30 years. I don’t pretend to know it all but I have learned a lot from my days working retail to launching one of the most successful products for a pharma company. I have an MBA but my best experience has been from doing, filing, and then doing it again from what I have learned. MARKETING HASN'T REALLY CHANGED THAT MUCH Marketing hasn’t really changed that much. IN BRIEF: The so called “experts” need something to write about so they’re trying to convince you that the pandemic has changed marketing forever. That is bullshit! Despite what they say it’s still about delivering on a promise of a good brand/product experience. When consumers spend their THE BATTLE OVER SOCIAL MEDIA MARKETING HEY NOW: According to Bango marketers need to realize that board-level executives aren’t interested in vanity metrics like shares, likes, and retweets and don’t even get them started on “impressions” and “engagement” levels. But Sprout’s new report on social media marketing indicates that marketers are still pouring money into social media and feel it’s a channel they need CONSUMERS WANT IT ALL BUT ARE BRANDS READY? SUMMARY: According to Deloitte marketer’s optimism is growing as the pandemic gets under control but that optimism could be short-lived. Consumers are still buying private label products in huge numbers and they want higher product quality with lower prices. Via DeloitteMarketers report that customer experience, product quality, and a trusting relationship will be prioritized by customers ONLINE REVIEW PRODUCT FRAUD Online review product fraud. QUICK READ: 93% of customers read online reviews before buying a product. Amazon as a whole is suffering from a fake review profile problem that’s very bad.”. About 90% of Bluetooth-enabled products in the electronics category on Amazon are fake. “Books is another bad one,” with self-published authors 57% OF CONSUMERS WILL ABANDON A WEBSITE IF THE PAGE DOES When surfing the Internet consumers are impatient and often have ADHD. A one-second delay in page load time could mean a decline of 7% in conversion, 11% fewer page views and a 16% decrease in customer satisfaction. 57% of consumers will abandon a website if the page does not load within 3 seconds and 80% of these people will not return. ARE CONSUMERS REALLY FOLLOWING BRANDS ON SOCIAL MEDIA? QUICK READ: 20% of consumers are following brands on social media, but marketers should not apply that blanket statement to all products. It’s more likely that consumers will follow brands that make products they care about, like hard goods (i.e., electronics) orexercise equipment.
THE DEATH OF TRADITIONAL MEDIA IN SUMMARY: There is a huge difference between content and journalism as traditional media is finding out. The death of traditional media comes from a shortsighted view and a bottom line balance sheet approach to news. Not too long ago I took advantage of WHAT'S THE MOST IMPORTANT ELEMENT IN ADS? KEY TAKEAWAYS. As in 2006, creative quality is the most important factor for driving sales, but most likely due to new breakthroughs in data and technology, media is playing a much larger role thanbefore.
DON'T CALL OLDER CONSUMERS "SENIOR" More than half of all boomers+ own and use computers. Boomers consistently rely on computers for everything from news to shopping–75% of internet-using baby boomers go online daily and nearly 1 in 10 is online almost constantly.And this demographic’s presence online is growing, Havas’s 2018 Meaningful Brands study found massive growth in the online presence of over-55 consumers,Skip to content
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New Media and Marketing WRITTEN MARKETING PLANS ARE OBSOLETE BEFORE THEY’RE PRINTED. Posted on April 19, 2020April 19, 2020 QUICK READ: The pandemic crisis created a host of new challenges for brand teams as plans quickly change and evolve. In fact, 56% of a survey respondents indicated that managing shifting priorities orstrategies…
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THE ECONOMY IS GOING TO BOUNCE BACK Posted on April 15, 2020April 15, 2020 QUICK READ: All over the Internet the media is painting a picture of gloom and doom when it comes to the economy. The truth is that nobody knows what’s going…Read More
INTERNET USERS REDISCOVER HOME PC’S Posted on April 7, 2020April 7, 2020 QUICK READ: With nearly all public gatherings called off, Americans are seeking out entertainment on streaming services like Netflix and YouTube, and looking to connect with one another on social…Read More
BRANDS NEED TO FIGHT FOR EVERY CUSTOMER Posted on April 4, 2020April 4, 2020 QUICK READ: During this pandemic brands need to fight for ever customer and sale. They can’t afford to delay things like customer service and communications with their current customers.Read More
WILL CONSUMERS REMEMBER SOCIALLY RESPONSIBLE BRANDS? Posted on April 1, 2020April 1, 2020 QUICK READ: Some brands have decided that this is the time to give back to customers and the community while others are acting as nothing has changed. Will consumers remember…Read More
BRAND RULES DURING A PANDEMIC Posted on March 22, 2020March 22, 2020 QUICK READ: People are stuck inside and the headlines are causing a lot of fear. Brands need to meet this challenge by making people feel good. They need to remind…Read More
MARKETING IS CHANGING RIGHT NOW Posted on March 15, 2020March 15, 2020 QUICK READ: The misinformation that’s been circulating on social media has been brought to light because or th4 current pandemic. Brands that act like nothing is wrong and use the…Read More
BRANDS: STOP BEING AFRAID OF SOCIAL MEDIA Posted on March 7, 2020March 7, 2020 QUICK READ: In the age of social media there is a huge difference between misspeaking and flat out lying just as there is a difference between knowing right from wrong….Read More
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