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GLOBAL COMMITMENT
The New Plastics Economy Global Commitment unites businesses, governments, and other organisations behind a common vision and targets to address plastic waste and pollution at its source. Signatories include companies representing 20% of all plastic packaging produced globally, as well as governments, NGOs, universities, industry associationsPIONEER PROJECTS
Pioneer Projects bring together stakeholders from across the plastics value chain to address the system challenges that no organisation can face alone. Encouraged to engage circular thinking and a systems perspective, the teams set out to independently design and test innovations that could change the way we make, use, and reuseplastics.
PLASTICS PACT
The UK Plastics Pact, led by WRAP, the Pacte National sur les emballages plastiques in France, Circula El Plástico in Chile, and the Plastic Pact NL in the Netherlands are the first national initiatives participating in the Ellen MacArthur Foundation’s Plastics Pact network. The most recent Pacts were launched in Africa, the South African Plastics Pact, the Pacto Português para os THIS REPORT HAS BEEN COMPILED BY THE ELLEN MACARTHUR This report has been compiled by the Ellen MacArthur Foundation, with input from the UN Environment Programme in relation to the governmentsignatories.
EVOWARE - NEW PLASTICS ECONOMY (EN-GB) Seaweed-based packaging that replaces billions of small bits of plastics with a nutrient boost. Evoware, an Indonesian startup, designs food wrappings and sachets (containing, for example, instant coffee or flavouring for noodles) made out of a seaweed-based material that can be dissolved and eaten. DISCOVER THE WINNERS 4 CATEGORY 1 Rethinking grocery shopping. Today’s supermarkets are full of single-use plastic packaging to keep our groceries safe and fresh. Yet by rethinking the way we RETHINKING THE FUTURE OF PLASTICS In January 2016, the World Economic Forum and the Ellen MacArthur Foundation, with analytical support from McKinsey & Company, launched the report The New Plastics Economy – Rethinking the future of plastics at the World Economic Forum in Davos. For the first time, the research provides the vision of a global economy in which plasticsnever become waste.
PIONEER PROJECT LODESTAR: A CASE STUDY FOR PLASTICS RECYCLING 1 Lodestar: A case study for plastics recycling Designing a model for an ‘all plastics’ sorting and recycling facility combining mechanical and chemical PIONEER HOLYGRAIL: TAGGING PACKAGING FOR ACCURATE SORTING 4 A key focus of the group has been on evaluating the potential of digital watermarks, given this new technology can provide benefits across the full value chain in addition to sorting (QA and inventory management at fillers, consumer engagement including anti-counterfeit,fast check-
NEW PLASTICS ECONOMY A platform bringing together all relevant national stakeholders behind a shared vision to build a plastics system that works. A framework to understand reuse, identifying six major benefits of reuse, and mapping 69 reuse examples. We call for UN member states to commit toGLOBAL COMMITMENT
The New Plastics Economy Global Commitment unites businesses, governments, and other organisations behind a common vision and targets to address plastic waste and pollution at its source. Signatories include companies representing 20% of all plastic packaging produced globally, as well as governments, NGOs, universities, industry associationsPIONEER PROJECTS
Pioneer Projects bring together stakeholders from across the plastics value chain to address the system challenges that no organisation can face alone. Encouraged to engage circular thinking and a systems perspective, the teams set out to independently design and test innovations that could change the way we make, use, and reuseplastics.
PLASTICS PACT
The UK Plastics Pact, led by WRAP, the Pacte National sur les emballages plastiques in France, Circula El Plástico in Chile, and the Plastic Pact NL in the Netherlands are the first national initiatives participating in the Ellen MacArthur Foundation’s Plastics Pact network. The most recent Pacts were launched in Africa, the South African Plastics Pact, the Pacto Português para os THIS REPORT HAS BEEN COMPILED BY THE ELLEN MACARTHUR This report has been compiled by the Ellen MacArthur Foundation, with input from the UN Environment Programme in relation to the governmentsignatories.
EVOWARE - NEW PLASTICS ECONOMY (EN-GB) Seaweed-based packaging that replaces billions of small bits of plastics with a nutrient boost. Evoware, an Indonesian startup, designs food wrappings and sachets (containing, for example, instant coffee or flavouring for noodles) made out of a seaweed-based material that can be dissolved and eaten. DISCOVER THE WINNERS 4 CATEGORY 1 Rethinking grocery shopping. Today’s supermarkets are full of single-use plastic packaging to keep our groceries safe and fresh. Yet by rethinking the way we RETHINKING THE FUTURE OF PLASTICS In January 2016, the World Economic Forum and the Ellen MacArthur Foundation, with analytical support from McKinsey & Company, launched the report The New Plastics Economy – Rethinking the future of plastics at the World Economic Forum in Davos. For the first time, the research provides the vision of a global economy in which plasticsnever become waste.
PIONEER PROJECT LODESTAR: A CASE STUDY FOR PLASTICS RECYCLING 1 Lodestar: A case study for plastics recycling Designing a model for an ‘all plastics’ sorting and recycling facility combining mechanical and chemical PIONEER HOLYGRAIL: TAGGING PACKAGING FOR ACCURATE SORTING 4 A key focus of the group has been on evaluating the potential of digital watermarks, given this new technology can provide benefits across the full value chain in addition to sorting (QA and inventory management at fillers, consumer engagement including anti-counterfeit,fast check-
ABOUT - NEW PLASTICS ECONOMY (EN-GB) The New Plastics Economy is a global initiative with the ambition to build unstoppable momentum towards a circular economy for plastics. Led by the Ellen MacArthur Foundation, the New Plastics Economy applies the principles of the circular economy and brings together key stakeholders to rethink and redesign the future of plastics. GLOBAL COMMITMENT 2020 PROGRESS REPORT PUBLISHED The Global Commitment 2020 Progress Report shows there has been significant progress in two key areas: the incorporation of recycled content in plastic packaging, and the phase out of the most commonly identified problematic items, such as PS and PVC packaging, undetectable carbon black pigments, and single-use plastic bags and straws.. However, there has been limited progress on DISCOVER THE WINNERS 4 CATEGORY 1 Rethinking grocery shopping. Today’s supermarkets are full of single-use plastic packaging to keep our groceries safe and fresh. Yet by rethinking the way we RETHINKING THE FUTURE OF PLASTICS In January 2016, the World Economic Forum and the Ellen MacArthur Foundation, with analytical support from McKinsey & Company, launched the report The New Plastics Economy – Rethinking the future of plastics at the World Economic Forum in Davos. For the first time, the research provides the vision of a global economy in which plasticsnever become waste.
INNOVATION PRIZE
We have to fundamentally rethink the way we make, use and re-use plastics so that they don’t become waste in the first place. To do this, we need better materials, clever product designs and new, circular business models. That’s why we launched the $2m New Plastics Economy Innovation Prize in May 2017. This opens in a newwindow.
TRIOCUP - NEW PLASTICS ECONOMY (EN-GB) The New Plastics Economy Accelerator Programme is the perfect partner for us, as it brings together extensive information to guide our efforts from the Evidence Base and a widespread network from the Dialogue Mechanism. It would allow us to collaborate with packaging manufacturers, businesses involved in plastic collection andreprocessing, and
CUPCLUB - NEW PLASTICS ECONOMY (EN-GB) Cup Club combines a set of proven technological solutions (RFID tagging, mobile interface, Internet of Things) to track individual cups and reward their users for being in the system. The team has drawn a lot of lessons from early pilots and know that cup 'leakage' and lack of retention are among the biggest challenges with suchsystems.
UNIVERSITY OF PITTSBURGH Category 1: Make unrecyclable packaging recyclable. The University of Pittsburgh team applies nano-engineering to create a recyclable material that can replace complex multi-layered packaging that is unrecyclable. This mimics the way nature uses just a few molecular building blocks to create a huge variety of materials. ALGRAMO - NEW PLASTICS ECONOMY (EN-GB) Algramo offers to customers in Chile affordable quantities of everyday products without single-use, non-recyclable packaging. Targeting economies where recycling infrastructure is limited and small packaging items such as sachets often end up in the environment, Algamo introduces a reusable packaging system with dispensers and affordable containers. ARONAX TECHNOLOGIES SPAIN A recyclable, magnetic coating that replaces multi-layered packaging. Aronax Technologies Spain proposes a magnetic additive that can be applied to a material, creating better air and moisture insulation – making it suitable to protect sensitive products such as coffee and medical products, while still being possible to recycle. NEW PLASTICS ECONOMY A platform bringing together all relevant national stakeholders behind a shared vision to build a plastics system that works. A framework to understand reuse, identifying six major benefits of reuse, and mapping 69 reuse examples. We call for UN member states to commit toPIONEER PROJECTS
Pioneer Projects bring together stakeholders from across the plastics value chain to address the system challenges that no organisation can face alone. Encouraged to engage circular thinking and a systems perspective, the teams set out to independently design and test innovations that could change the way we make, use, and reuseplastics.
GLOBAL COMMITMENT
The New Plastics Economy Global Commitment unites businesses, governments, and other organisations behind a common vision and targets to address plastic waste and pollution at its source. Signatories include companies representing 20% of all plastic packaging produced globally, as well as governments, NGOs, universities, industry associationsPLASTICS PACT
The UK Plastics Pact, led by WRAP, the Pacte National sur les emballages plastiques in France, Circula El Plástico in Chile, and the Plastic Pact NL in the Netherlands are the first national initiatives participating in the Ellen MacArthur Foundation’s Plastics Pact network. The most recent Pacts were launched in Africa, the South African Plastics Pact, the Pacto Português para os THIS REPORT HAS BEEN COMPILED BY THE ELLEN MACARTHUR This report has been compiled by the Ellen MacArthur Foundation, with input from the UN Environment Programme in relation to the governmentsignatories.
THE NEW PLASTICS ECONOMY RETHINKING THE FUTURE OF … THE NEW PLASTICS ECONOMY • • • 5 FOREWORD H. E. Mogens Lykketoft President of the UN General Assembly for the 70th session We live in a defining moment in history — a DISCOVER THE WINNERS 4 CATEGORY 1 Rethinking grocery shopping. Today’s supermarkets are full of single-use plastic packaging to keep our groceries safe and fresh. Yet by rethinking the way we CIRCULAR DESIGN CHALLENGE WINNERS ANNOUNCED! Today the winners of the $1m Circular Design Challenge (run in collaboration with OpenIDEO as part one of the New Plastics Economy Innovation Prize) are being awarded by Karmenu Vella, European Commissioner for the Environment, Maritime Affairs and Fisheries, at the Our Ocean conference in Malta.The Challenge focused on the 30% of plastic packaging items that are either too small or too PIONEER PROJECT LODESTAR: A CASE STUDY FOR PLASTICS RECYCLING 1 Lodestar: A case study for plastics recycling Designing a model for an ‘all plastics’ sorting and recycling facility combining mechanical and chemical PIONEER HOLYGRAIL: TAGGING PACKAGING FOR ACCURATE SORTING 4 A key focus of the group has been on evaluating the potential of digital watermarks, given this new technology can provide benefits across the full value chain in addition to sorting (QA and inventory management at fillers, consumer engagement including anti-counterfeit,fast check-
NEW PLASTICS ECONOMY A platform bringing together all relevant national stakeholders behind a shared vision to build a plastics system that works. A framework to understand reuse, identifying six major benefits of reuse, and mapping 69 reuse examples. We call for UN member states to commit toPIONEER PROJECTS
Pioneer Projects bring together stakeholders from across the plastics value chain to address the system challenges that no organisation can face alone. Encouraged to engage circular thinking and a systems perspective, the teams set out to independently design and test innovations that could change the way we make, use, and reuseplastics.
GLOBAL COMMITMENT
The New Plastics Economy Global Commitment unites businesses, governments, and other organisations behind a common vision and targets to address plastic waste and pollution at its source. Signatories include companies representing 20% of all plastic packaging produced globally, as well as governments, NGOs, universities, industry associationsPLASTICS PACT
The UK Plastics Pact, led by WRAP, the Pacte National sur les emballages plastiques in France, Circula El Plástico in Chile, and the Plastic Pact NL in the Netherlands are the first national initiatives participating in the Ellen MacArthur Foundation’s Plastics Pact network. The most recent Pacts were launched in Africa, the South African Plastics Pact, the Pacto Português para os THIS REPORT HAS BEEN COMPILED BY THE ELLEN MACARTHUR This report has been compiled by the Ellen MacArthur Foundation, with input from the UN Environment Programme in relation to the governmentsignatories.
THE NEW PLASTICS ECONOMY RETHINKING THE FUTURE OF … THE NEW PLASTICS ECONOMY • • • 5 FOREWORD H. E. Mogens Lykketoft President of the UN General Assembly for the 70th session We live in a defining moment in history — a DISCOVER THE WINNERS 4 CATEGORY 1 Rethinking grocery shopping. Today’s supermarkets are full of single-use plastic packaging to keep our groceries safe and fresh. Yet by rethinking the way we CIRCULAR DESIGN CHALLENGE WINNERS ANNOUNCED! Today the winners of the $1m Circular Design Challenge (run in collaboration with OpenIDEO as part one of the New Plastics Economy Innovation Prize) are being awarded by Karmenu Vella, European Commissioner for the Environment, Maritime Affairs and Fisheries, at the Our Ocean conference in Malta.The Challenge focused on the 30% of plastic packaging items that are either too small or too PIONEER PROJECT LODESTAR: A CASE STUDY FOR PLASTICS RECYCLING 1 Lodestar: A case study for plastics recycling Designing a model for an ‘all plastics’ sorting and recycling facility combining mechanical and chemical PIONEER HOLYGRAIL: TAGGING PACKAGING FOR ACCURATE SORTING 4 A key focus of the group has been on evaluating the potential of digital watermarks, given this new technology can provide benefits across the full value chain in addition to sorting (QA and inventory management at fillers, consumer engagement including anti-counterfeit,fast check-
GLOBAL COMMITMENT 2020 PROGRESS REPORT PUBLISHED The Global Commitment 2020 Progress Report shows there has been significant progress in two key areas: the incorporation of recycled content in plastic packaging, and the phase out of the most commonly identified problematic items, such as PS and PVC packaging, undetectable carbon black pigments, and single-use plastic bags and straws.. However, there has been limited progress on THE NEW PLASTICS ECONOMY RETHINKING THE FUTURE OF … THE NEW PLASTICS ECONOMY • • • 5 FOREWORD H. E. Mogens Lykketoft President of the UN General Assembly for the 70th session We live in a defining moment in history — a DISCOVER THE WINNERS 4 CATEGORY 1 Rethinking grocery shopping. Today’s supermarkets are full of single-use plastic packaging to keep our groceries safe and fresh. Yet by rethinking the way we EVOWARE - NEW PLASTICS ECONOMY (EN-GB) Seaweed-based packaging that replaces billions of small bits of plastics with a nutrient boost. Evoware, an Indonesian startup, designs food wrappings and sachets (containing, for example, instant coffee or flavouring for noodles) made out of a seaweed-based material that can be dissolved and eaten. RETHINKING THE FUTURE OF PLASTICS In January 2016, the World Economic Forum and the Ellen MacArthur Foundation, with analytical support from McKinsey & Company, launched the report The New Plastics Economy – Rethinking the future of plastics at the World Economic Forum in Davos. For the first time, the research provides the vision of a global economy in which plasticsnever become waste.
NEW PLASTICS ECONOMY GLOBAL COMMITMENT APPENDIX I – COMMON VISION The New Plastics Economy is a vision of a circular economy for plastic, where plastic never becomes waste. It offers a root cause solution to plastic pollution with profound economic, environmental, and societal TRIOCUP - NEW PLASTICS ECONOMY (EN-GB) The New Plastics Economy Accelerator Programme is the perfect partner for us, as it brings together extensive information to guide our efforts from the Evidence Base and a widespread network from the Dialogue Mechanism. It would allow us to collaborate with packaging manufacturers, businesses involved in plastic collection andreprocessing, and
UNIVERSITY OF PITTSBURGH Category 1: Make unrecyclable packaging recyclable. The University of Pittsburgh team applies nano-engineering to create a recyclable material that can replace complex multi-layered packaging that is unrecyclable. This mimics the way nature uses just a few molecular building blocks to create a huge variety of materials. THE GLOBAL PLASTICS PACT NETWORK EXPANDS The Plastics Pact network brings together national and regional initiatives, all working towards the same global vision of a circular economy for plastics. By joining the global Plastics Pact network, the French National Pact will benefit from a unique platform for cooperation and exchange of best practices. The specificities of theFrench
$2 MILLION NEW PLASTICS ECONOMY INNOVATION PRIZE LAUNCHED 18 May, 2017. The Ellen MacArthur Foundation, together with The Prince of Wales’s International Sustainability Unit, have today announced the launch of the $2 million New Plastics Economy NEW PLASTICS ECONOMY A platform bringing together all relevant national stakeholders behind a shared vision to build a plastics system that works. A framework to understand reuse, identifying six major benefits of reuse, and mapping 69 reuse examples. We call for UN member states to commit toGLOBAL COMMITMENT
The New Plastics Economy Global Commitment unites businesses, governments, and other organisations behind a common vision and targets to address plastic waste and pollution at its source. Signatories include companies representing 20% of all plastic packaging produced globally, as well as governments, NGOs, universities, industry associationsPIONEER PROJECTS
Pioneer Projects bring together stakeholders from across the plastics value chain to address the system challenges that no organisation can face alone. Encouraged to engage circular thinking and a systems perspective, the teams set out to independently design and test innovations that could change the way we make, use, and reuseplastics.
PLASTICS PACT
The UK Plastics Pact, led by WRAP, the Pacte National sur les emballages plastiques in France, Circula El Plástico in Chile, and the Plastic Pact NL in the Netherlands are the first national initiatives participating in the Ellen MacArthur Foundation’s Plastics Pact network. The most recent Pacts were launched in Africa, the South African Plastics Pact, the Pacto Português para os THIS REPORT HAS BEEN COMPILED BY THE ELLEN MACARTHUR This report has been compiled by the Ellen MacArthur Foundation, with input from the UN Environment Programme in relation to the governmentsignatories.
EVOWARE - NEW PLASTICS ECONOMY (EN-GB) Seaweed-based packaging that replaces billions of small bits of plastics with a nutrient boost. Evoware, an Indonesian startup, designs food wrappings and sachets (containing, for example, instant coffee or flavouring for noodles) made out of a seaweed-based material that can be dissolved and eaten. RETHINKING THE FUTURE OF PLASTICS In January 2016, the World Economic Forum and the Ellen MacArthur Foundation, with analytical support from McKinsey & Company, launched the report The New Plastics Economy – Rethinking the future of plastics at the World Economic Forum in Davos. For the first time, the research provides the vision of a global economy in which plasticsnever become waste.
UNIVERSITY OF PITTSBURGH Recyclable, flexible and durable packaging created through nano-engineering. The University of Pittsburgh team applies nano-engineering to create a recyclable material that can replace complex multi-layered packaging that is unrecyclable. This mimics the way nature uses just a few molecular building blocks to create a huge variety of materials. ARONAX TECHNOLOGIES SPAIN A recyclable, magnetic coating that replaces multi-layered packaging. Aronax Technologies Spain proposes a magnetic additive that can be applied to a material, creating better air and moisture insulation – making it suitable to protect sensitive products such as coffee and medical products, while still being possible to recycle. PIONEER HOLYGRAIL: TAGGING PACKAGING FOR ACCURATE SORTING 4 A key focus of the group has been on evaluating the potential of digital watermarks, given this new technology can provide benefits across the full value chain in addition to sorting (QA and inventory management at fillers, consumer engagement including anti-counterfeit,fast check-
NEW PLASTICS ECONOMY A platform bringing together all relevant national stakeholders behind a shared vision to build a plastics system that works. A framework to understand reuse, identifying six major benefits of reuse, and mapping 69 reuse examples. We call for UN member states to commit toGLOBAL COMMITMENT
The New Plastics Economy Global Commitment unites businesses, governments, and other organisations behind a common vision and targets to address plastic waste and pollution at its source. Signatories include companies representing 20% of all plastic packaging produced globally, as well as governments, NGOs, universities, industry associationsPIONEER PROJECTS
Pioneer Projects bring together stakeholders from across the plastics value chain to address the system challenges that no organisation can face alone. Encouraged to engage circular thinking and a systems perspective, the teams set out to independently design and test innovations that could change the way we make, use, and reuseplastics.
PLASTICS PACT
The UK Plastics Pact, led by WRAP, the Pacte National sur les emballages plastiques in France, Circula El Plástico in Chile, and the Plastic Pact NL in the Netherlands are the first national initiatives participating in the Ellen MacArthur Foundation’s Plastics Pact network. The most recent Pacts were launched in Africa, the South African Plastics Pact, the Pacto Português para os THIS REPORT HAS BEEN COMPILED BY THE ELLEN MACARTHUR This report has been compiled by the Ellen MacArthur Foundation, with input from the UN Environment Programme in relation to the governmentsignatories.
EVOWARE - NEW PLASTICS ECONOMY (EN-GB) Seaweed-based packaging that replaces billions of small bits of plastics with a nutrient boost. Evoware, an Indonesian startup, designs food wrappings and sachets (containing, for example, instant coffee or flavouring for noodles) made out of a seaweed-based material that can be dissolved and eaten. RETHINKING THE FUTURE OF PLASTICS In January 2016, the World Economic Forum and the Ellen MacArthur Foundation, with analytical support from McKinsey & Company, launched the report The New Plastics Economy – Rethinking the future of plastics at the World Economic Forum in Davos. For the first time, the research provides the vision of a global economy in which plasticsnever become waste.
UNIVERSITY OF PITTSBURGH Recyclable, flexible and durable packaging created through nano-engineering. The University of Pittsburgh team applies nano-engineering to create a recyclable material that can replace complex multi-layered packaging that is unrecyclable. This mimics the way nature uses just a few molecular building blocks to create a huge variety of materials. ARONAX TECHNOLOGIES SPAIN A recyclable, magnetic coating that replaces multi-layered packaging. Aronax Technologies Spain proposes a magnetic additive that can be applied to a material, creating better air and moisture insulation – making it suitable to protect sensitive products such as coffee and medical products, while still being possible to recycle. PIONEER HOLYGRAIL: TAGGING PACKAGING FOR ACCURATE SORTING 4 A key focus of the group has been on evaluating the potential of digital watermarks, given this new technology can provide benefits across the full value chain in addition to sorting (QA and inventory management at fillers, consumer engagement including anti-counterfeit,fast check-
NEWS - NEW PLASTICS ECONOMY (EN-GB) 11-09-20. The US launches a national Plastics Pact, supported by all sectors. 25-08-20. Tourism sector committed to fight plastic pollution in line with UN COVID-19 recommendations. 31-07-20. Study confirms need for urgent transition to a circular economy for plastic.23-07-20.
ABOUT - NEW PLASTICS ECONOMY (EN-GB) The New Plastics Economy is a global initiative with the ambition to build unstoppable momentum towards a circular economy for plastics. Led by the Ellen MacArthur Foundation, the New Plastics Economy applies the principles of the circular economy and brings together key stakeholders to rethink and redesign the future of plastics. GLOBAL COMMITMENT 2020 PROGRESS REPORT PUBLISHED The Global Commitment 2020 Progress Report shows there has been significant progress in two key areas: the incorporation of recycled content in plastic packaging, and the phase out of the most commonly identified problematic items, such as PS and PVC packaging, undetectable carbon black pigments, and single-use plastic bags and straws.. However, there has been limited progress on PLASTIC POLLUTION: AN OPEN LETTER From protecting food and medicines to making technology accessible and affordable, our modern economy relies on plastic for many things. But the way we use this material has resulted in a crisis of waste and pollution. People around the world are coming together to demand change. Many are changing the way they shop, what they eat and howthey live.
GLOBAL COMMITMENT SIGNATORIES Here you can find an overview of the 450+ New Plastics Economy Global Commitment signatories. See an overview by category (e.g. packaged goods companies, raw material producers, governments), along with a clear set of 2025 targets underpinned by shared definitions. MIWA - NEW PLASTICS ECONOMY (EN-GB) The MIWA system’s distinctiveness lies in its adaptability and flexibility, as it covers all members of the supply chain from producers to consumers. What excites you the most about the New Plastics Economy Accelerator Programme? Having a combination of a logistics solution and an in-store experience that eliminates plasticwaste, we are
NEW PLASTICS ECONOMY GLOBAL COMMITMENT APPENDIX I – COMMON VISION The New Plastics Economy is a vision of a circular economy for plastic, where plastic never becomes waste. It offers a root cause solution to plastic pollution with profound economic, environmental, and societal N E W P L A S T I C S E CO N O M Y G L O B A L C O M M I T N E W P L A S T I C S E CO N O M Y G L O B A L C O M M I T M E N T COMMITMENTS, VISION AND DEFINITIONS T h i s d o c u m e n t is p r o vide d for e ase of refer ence fo r ARONAX TECHNOLOGIES SPAIN A recyclable, magnetic coating that replaces multi-layered packaging. Aronax Technologies Spain proposes a magnetic additive that can be applied to a material, creating better air and moisture insulation – making it suitable to protect sensitive products such as coffee and medical products, while still being possible to recycle. VTT TECHNICAL RESEARCH CENTRE OF FINLAND Category 2: Combining materials that nature can handle. The VTT Technical Research Centre of Finland has created a compostable multi-layer material from agricultural and forestry by-products, which could be used to package products like muesli, nuts, and cheese. NEW PLASTICS ECONOMY The vision has six key points: • Elimination of problematic or unnecessary plastic packaging through redesign, innovation, and new delivery models is a priorityPIONEER PROJECTS
Pioneer Projects. Holy Grail - tagging and tracing packaging to facilitate accurate sorting and high-quality recycling; Lodestar - an alternative modelling to the conventional Plastics Reprocessing Facility (PRF) which offers potential advantages of combining mechanical and chemical recycling in a single facility; Proof - the design and prototyping of a plastic-based flexible packagingGLOBAL COMMITMENT
Other organisation path How to get involved. The Global Commitment is already endorsed by leading organisations such as World Wildlife Fund (WWF), the World Economic Forum, The Consumer Goods Forum, over 40 universities, institutions and academics, and more than fifteen financial institutions with more than $2.5 trillion in assets undermanagement.
PLASTICS PACT
The UK Plastics Pact, led by WRAP, the Pacte National sur les emballages plastiques in France, Circula El Plástico in Chile, and the Plastic Pact NL in the Netherlands are the first national initiatives participating in the Ellen MacArthur Foundation’s Plastics Pact network. The most recent Pacts were launched in Africa, the South African Plastics Pact, the Pacto Português para os THE NEW PLASTICS ECONOMY RETHINKING THE FUTURE OF … THE NEW PLASTICS ECONOMY • • • 5 FOREWORD H. E. Mogens Lykketoft President of the UN General Assembly for the 70th session We live in a defining moment in history — a CIRCULAR DESIGN CHALLENGE WINNERS ANNOUNCED! Today the winners of the $1m Circular Design Challenge (run in collaboration with OpenIDEO as part one of the New Plastics Economy Innovation Prize) are being awarded by Karmenu Vella, European Commissioner for the Environment, Maritime Affairs and Fisheries, at the Our Ocean conference in Malta.The Challenge focused on the 30% of plastic packaging items that are either too small or too THIS REPORT HAS BEEN COMPILED BY THE ELLEN MACARTHUR This report has been compiled by the Ellen MacArthur Foundation, with input from the UN Environment Programme in relation to the governmentsignatories.
UNIVERSITY OF PITTSBURGH Category 1: Make unrecyclable packaging recyclable. The University of Pittsburgh team applies nano-engineering to create a recyclable material that can replace complex multi-layered packaging that is unrecyclable. This mimics the way nature uses just a few molecular building blocks to create a huge variety of materials. $2 MILLION NEW PLASTICS ECONOMY INNOVATION PRIZE LAUNCHED 18 May, 2017. The Ellen MacArthur Foundation, together with The Prince of Wales’s International Sustainability Unit, have today announced the launch of the $2 PIONEER HOLYGRAIL: TAGGING PACKAGING FOR ACCURATE SORTING 4 A key focus of the group has been on evaluating the potential of digital watermarks, given this new technology can provide benefits across the full value chain in addition to sorting (QA and inventory management at fillers, consumer engagement including anti-counterfeit,fast check-
NEW PLASTICS ECONOMY The vision has six key points: • Elimination of problematic or unnecessary plastic packaging through redesign, innovation, and new delivery models is a priorityPIONEER PROJECTS
Pioneer Projects. Holy Grail - tagging and tracing packaging to facilitate accurate sorting and high-quality recycling; Lodestar - an alternative modelling to the conventional Plastics Reprocessing Facility (PRF) which offers potential advantages of combining mechanical and chemical recycling in a single facility; Proof - the design and prototyping of a plastic-based flexible packagingGLOBAL COMMITMENT
Other organisation path How to get involved. The Global Commitment is already endorsed by leading organisations such as World Wildlife Fund (WWF), the World Economic Forum, The Consumer Goods Forum, over 40 universities, institutions and academics, and more than fifteen financial institutions with more than $2.5 trillion in assets undermanagement.
PLASTICS PACT
The UK Plastics Pact, led by WRAP, the Pacte National sur les emballages plastiques in France, Circula El Plástico in Chile, and the Plastic Pact NL in the Netherlands are the first national initiatives participating in the Ellen MacArthur Foundation’s Plastics Pact network. The most recent Pacts were launched in Africa, the South African Plastics Pact, the Pacto Português para os THE NEW PLASTICS ECONOMY RETHINKING THE FUTURE OF … THE NEW PLASTICS ECONOMY • • • 5 FOREWORD H. E. Mogens Lykketoft President of the UN General Assembly for the 70th session We live in a defining moment in history — a CIRCULAR DESIGN CHALLENGE WINNERS ANNOUNCED! Today the winners of the $1m Circular Design Challenge (run in collaboration with OpenIDEO as part one of the New Plastics Economy Innovation Prize) are being awarded by Karmenu Vella, European Commissioner for the Environment, Maritime Affairs and Fisheries, at the Our Ocean conference in Malta.The Challenge focused on the 30% of plastic packaging items that are either too small or too THIS REPORT HAS BEEN COMPILED BY THE ELLEN MACARTHUR This report has been compiled by the Ellen MacArthur Foundation, with input from the UN Environment Programme in relation to the governmentsignatories.
UNIVERSITY OF PITTSBURGH Category 1: Make unrecyclable packaging recyclable. The University of Pittsburgh team applies nano-engineering to create a recyclable material that can replace complex multi-layered packaging that is unrecyclable. This mimics the way nature uses just a few molecular building blocks to create a huge variety of materials. $2 MILLION NEW PLASTICS ECONOMY INNOVATION PRIZE LAUNCHED 18 May, 2017. The Ellen MacArthur Foundation, together with The Prince of Wales’s International Sustainability Unit, have today announced the launch of the $2 PIONEER HOLYGRAIL: TAGGING PACKAGING FOR ACCURATE SORTING 4 A key focus of the group has been on evaluating the potential of digital watermarks, given this new technology can provide benefits across the full value chain in addition to sorting (QA and inventory management at fillers, consumer engagement including anti-counterfeit,fast check-
THE NEW PLASTICS ECONOMY RETHINKING THE FUTURE OF … THE NEW PLASTICS ECONOMY • • • 5 FOREWORD H. E. Mogens Lykketoft President of the UN General Assembly for the 70th session We live in a defining moment in history — a GLOBAL COMMITMENT SIGNATORIES Here you can find an overview of the 450+ New Plastics Economy Global Commitment signatories. See an overview by category (e.g. packaged goods companies, raw material producers, governments), along with a clear set of 2025 targets underpinned by shared definitions. PLASTIC POLLUTION: AN OPEN LETTER Vital work to clean our rivers, beaches and oceans, will be for nothing if ever more plastic continues to be landfilled, burned, or escape into our environment. We must tackle this flood at the source. NEW PLASTICS ECONOMY GLOBAL COMMITMENT APPENDIX I – COMMON VISION The New Plastics Economy is a vision of a circular economy for plastic, where plastic never becomes waste. It offers a root cause solution to plastic pollution with profound economic, environmental, and societal EVOWARE - NEW PLASTICS ECONOMY (EN-GB) Category 2: Redesigning sachets. Evoware, an Indonesian startup, designs food wrappings and sachets (containing, for example, instant coffee or flavouring for noodles) made out of a seaweed-based material that can be dissolved and eaten. RETHINKING THE FUTURE OF PLASTICS The report, financially supported by the MAVA Foundation, was the result of a collaborative effort involving more than 40 participant companies and cities across the global plastic packaging value chain. It was produced as part of Project MainStream, a collaboration between the World Economic Forum and the Ellen MacArthur Foundation, with McKinsey & Company as a knowledge partner, and led by $2 MILLION NEW PLASTICS ECONOMY INNOVATION PRIZE LAUNCHED 18 May, 2017. The Ellen MacArthur Foundation, together with The Prince of Wales’s International Sustainability Unit, have today announced the launch of the $2 MIWA - NEW PLASTICS ECONOMY (EN-GB) Category 1: Rethinking grocery shopping. MIWA, from the Czech Republic, introduces an app that lets shoppers order the exact quantities of the groceries they need, which are then delivered in reusable packaging from the producer to their closest store or totheir home.
CUPCLUB - NEW PLASTICS ECONOMY (EN-GB) Category 3: Reinventing coffee-to-go. CupClub, based in the United Kingdom, introduces a reusable cup subscription service, in which reusable cups can be dropped off at any participating store. VTT TECHNICAL RESEARCH CENTRE OF FINLAND Category 2: Combining materials that nature can handle. The VTT Technical Research Centre of Finland has created a compostable multi-layer material from agricultural and forestry by-products, which could be used to package products like muesli, nuts, and cheese. NEW PLASTICS ECONOMY A platform bringing together all relevant national stakeholders behind a shared vision to build a plastics system that works. A framework to understand reuse, identifying six major benefits of reuse, and mapping 69 reuse examples. We call for UN member states to commit toGLOBAL COMMITMENT
The New Plastics Economy Global Commitment unites businesses, governments, and other organisations behind a common vision and targets to address plastic waste and pollution at its source. Signatories include companies representing 20% of all plastic packaging produced globally, as well as governments, NGOs, universities, industry associationsPIONEER PROJECTS
Pioneer Projects bring together stakeholders from across the plastics value chain to address the system challenges that no organisation can face alone. Encouraged to engage circular thinking and a systems perspective, the teams set out to independently design and test innovations that could change the way we make, use, and reuseplastics.
PLASTICS PACT
The UK Plastics Pact, led by WRAP, the Pacte National sur les emballages plastiques in France, Circula El Plástico in Chile, and the Plastic Pact NL in the Netherlands are the first national initiatives participating in the Ellen MacArthur Foundation’s Plastics Pact network. The most recent Pacts were launched in Africa, the South African Plastics Pact, the Pacto Português para os THE US LAUNCHES A NATIONAL PLASTICS PACT, SUPPORTED BY ALL Together, the members of the first Plastics Pact in North America, aim to: Define a list of plastic packaging to be designated as problematic or unnecessary by 2021, and take measures to eliminate them by 2025. Ensure all plastic packaging will be 100% reusable, recyclable or compostable by 2025. Undertake ambitious actions to effectivelyINNOVATION PRIZE
We have to fundamentally rethink the way we make, use and re-use plastics so that they don’t become waste in the first place. To do this, we need better materials, clever product designs and new, circular business models. That’s why we launched the $2m New Plastics Economy Innovation Prize in May 2017. This opens in a newwindow.
CIRCULAR DESIGN CHALLENGE WINNERS ANNOUNCED! Today the winners of the $1m Circular Design Challenge (run in collaboration with OpenIDEO as part one of the New Plastics Economy Innovation Prize) are being awarded by Karmenu Vella, European Commissioner for the Environment, Maritime Affairs and Fisheries, at the Our Ocean conference in Malta.The Challenge focused on the 30% of plastic packaging items that are either too small or too THIS REPORT HAS BEEN COMPILED BY THE ELLEN MACARTHUR This report has been compiled by the Ellen MacArthur Foundation, with input from the UN Environment Programme in relation to the governmentsignatories.
UNIVERSITY OF PITTSBURGH Recyclable, flexible and durable packaging created through nano-engineering. The University of Pittsburgh team applies nano-engineering to create a recyclable material that can replace complex multi-layered packaging that is unrecyclable. This mimics the way nature uses just a few molecular building blocks to create a huge variety of materials. PIONEER HOLYGRAIL: TAGGING PACKAGING FOR ACCURATE SORTING 4 A key focus of the group has been on evaluating the potential of digital watermarks, given this new technology can provide benefits across the full value chain in addition to sorting (QA and inventory management at fillers, consumer engagement including anti-counterfeit,fast check-
NEW PLASTICS ECONOMY A platform bringing together all relevant national stakeholders behind a shared vision to build a plastics system that works. A framework to understand reuse, identifying six major benefits of reuse, and mapping 69 reuse examples. We call for UN member states to commit toGLOBAL COMMITMENT
The New Plastics Economy Global Commitment unites businesses, governments, and other organisations behind a common vision and targets to address plastic waste and pollution at its source. Signatories include companies representing 20% of all plastic packaging produced globally, as well as governments, NGOs, universities, industry associationsPIONEER PROJECTS
Pioneer Projects bring together stakeholders from across the plastics value chain to address the system challenges that no organisation can face alone. Encouraged to engage circular thinking and a systems perspective, the teams set out to independently design and test innovations that could change the way we make, use, and reuseplastics.
PLASTICS PACT
The UK Plastics Pact, led by WRAP, the Pacte National sur les emballages plastiques in France, Circula El Plástico in Chile, and the Plastic Pact NL in the Netherlands are the first national initiatives participating in the Ellen MacArthur Foundation’s Plastics Pact network. The most recent Pacts were launched in Africa, the South African Plastics Pact, the Pacto Português para os THE US LAUNCHES A NATIONAL PLASTICS PACT, SUPPORTED BY ALL Together, the members of the first Plastics Pact in North America, aim to: Define a list of plastic packaging to be designated as problematic or unnecessary by 2021, and take measures to eliminate them by 2025. Ensure all plastic packaging will be 100% reusable, recyclable or compostable by 2025. Undertake ambitious actions to effectivelyINNOVATION PRIZE
We have to fundamentally rethink the way we make, use and re-use plastics so that they don’t become waste in the first place. To do this, we need better materials, clever product designs and new, circular business models. That’s why we launched the $2m New Plastics Economy Innovation Prize in May 2017. This opens in a newwindow.
CIRCULAR DESIGN CHALLENGE WINNERS ANNOUNCED! Today the winners of the $1m Circular Design Challenge (run in collaboration with OpenIDEO as part one of the New Plastics Economy Innovation Prize) are being awarded by Karmenu Vella, European Commissioner for the Environment, Maritime Affairs and Fisheries, at the Our Ocean conference in Malta.The Challenge focused on the 30% of plastic packaging items that are either too small or too THIS REPORT HAS BEEN COMPILED BY THE ELLEN MACARTHUR This report has been compiled by the Ellen MacArthur Foundation, with input from the UN Environment Programme in relation to the governmentsignatories.
UNIVERSITY OF PITTSBURGH Recyclable, flexible and durable packaging created through nano-engineering. The University of Pittsburgh team applies nano-engineering to create a recyclable material that can replace complex multi-layered packaging that is unrecyclable. This mimics the way nature uses just a few molecular building blocks to create a huge variety of materials. PIONEER HOLYGRAIL: TAGGING PACKAGING FOR ACCURATE SORTING 4 A key focus of the group has been on evaluating the potential of digital watermarks, given this new technology can provide benefits across the full value chain in addition to sorting (QA and inventory management at fillers, consumer engagement including anti-counterfeit,fast check-
PROJECTS - NEW PLASTICS ECONOMY (EN-GB) Projects. The New Plastics Economy works on a number of projects with the aim to encourage a global movement towards a circular system, where we keep plastic in the economy and out of the environment. Here you can view all the New Plastics Economy projects. Uniting 500+ signatories behind a common vision and targets to address plasticwaste and
INNOVATION PRIZE
11 leading brands, retailers, and packaging companies are working towards using 100% reusable, recyclable or compostable packaging by 2025 or earlier – Amcor, Ecover, evian, L’Oréal, Mars, M&S, PepsiCo, The Coca-Cola Company, Unilever, Walmart and Werner & Mertz – together representing more than 6 million tonnes of plastic packaging per year. . This is a major step forward, and the GLOBAL COMMITMENT SIGNATORIES Here you can find an overview of the 450+ New Plastics Economy Global Commitment signatories. See an overview by category (e.g. packaged goods companies, raw material producers, governments), along with a clear set of 2025 targets underpinned by shared definitions. THE GLOBAL PLASTICS PACT NETWORK EXPANDS The Plastics Pact network brings together national and regional initiatives, all working towards the same global vision of a circular economy for plastics. By joining the global Plastics Pact network, the French National Pact will benefit from a unique platform for cooperation and exchange of best practices. The specificities of theFrench
MIWA - NEW PLASTICS ECONOMY (EN-GB) The MIWA system’s distinctiveness lies in its adaptability and flexibility, as it covers all members of the supply chain from producers to consumers. What excites you the most about the New Plastics Economy Accelerator Programme? Having a combination of a logistics solution and an in-store experience that eliminates plasticwaste, we are
EVOWARE - NEW PLASTICS ECONOMY (EN-GB) Seaweed-based packaging that replaces billions of small bits of plastics with a nutrient boost. Evoware, an Indonesian startup, designs food wrappings and sachets (containing, for example, instant coffee or flavouring for noodles) made out of a seaweed-based material that can be dissolved and eaten. RETHINKING THE FUTURE OF PLASTICS In January 2016, the World Economic Forum and the Ellen MacArthur Foundation, with analytical support from McKinsey & Company, launched the report The New Plastics Economy – Rethinking the future of plastics at the World Economic Forum in Davos. For the first time, the research provides the vision of a global economy in which plasticsnever become waste.
CUPCLUB - NEW PLASTICS ECONOMY (EN-GB) Cup Club combines a set of proven technological solutions (RFID tagging, mobile interface, Internet of Things) to track individual cups and reward their users for being in the system. The team has drawn a lot of lessons from early pilots and know that cup 'leakage' and lack of retention are among the biggest challenges with suchsystems.
TRIOCUP - NEW PLASTICS ECONOMY (EN-GB) The New Plastics Economy Accelerator Programme is the perfect partner for us, as it brings together extensive information to guide our efforts from the Evidence Base and a widespread network from the Dialogue Mechanism. It would allow us to collaborate with packaging manufacturers, businesses involved in plastic collection andreprocessing, and
PIONEER HOLYGRAIL: TAGGING PACKAGING FOR ACCURATE SORTING 4 A key focus of the group has been on evaluating the potential of digital watermarks, given this new technology can provide benefits across the full value chain in addition to sorting (QA and inventory management at fillers, consumer engagement including anti-counterfeit,fast check-
NEW PLASTICS ECONOMY A platform bringing together all relevant national stakeholders behind a shared vision to build a plastics system that works. A framework to understand reuse, identifying six major benefits of reuse, and mapping 69 reuse examples. We call for UN member states to commit toGLOBAL COMMITMENT
The New Plastics Economy Global Commitment unites businesses, governments, and other organisations behind a common vision and targets to address plastic waste and pollution at its source. Signatories include companies representing 20% of all plastic packaging produced globally, as well as governments, NGOs, universities, industry associationsPIONEER PROJECTS
Pioneer Projects bring together stakeholders from across the plastics value chain to address the system challenges that no organisation can face alone. Encouraged to engage circular thinking and a systems perspective, the teams set out to independently design and test innovations that could change the way we make, use, and reuseplastics.
PLASTICS PACT
The UK Plastics Pact, led by WRAP, the Pacte National sur les emballages plastiques in France, Circula El Plástico in Chile, and the Plastic Pact NL in the Netherlands are the first national initiatives participating in the Ellen MacArthur Foundation’s Plastics Pact network. The most recent Pacts were launched in Africa, the South African Plastics Pact, the Pacto Português para os THE US LAUNCHES A NATIONAL PLASTICS PACT, SUPPORTED BY ALL Together, the members of the first Plastics Pact in North America, aim to: Define a list of plastic packaging to be designated as problematic or unnecessary by 2021, and take measures to eliminate them by 2025. Ensure all plastic packaging will be 100% reusable, recyclable or compostable by 2025. Undertake ambitious actions to effectivelyINNOVATION PRIZE
We have to fundamentally rethink the way we make, use and re-use plastics so that they don’t become waste in the first place. To do this, we need better materials, clever product designs and new, circular business models. That’s why we launched the $2m New Plastics Economy Innovation Prize in May 2017. This opens in a newwindow.
CIRCULAR DESIGN CHALLENGE WINNERS ANNOUNCED! Today the winners of the $1m Circular Design Challenge (run in collaboration with OpenIDEO as part one of the New Plastics Economy Innovation Prize) are being awarded by Karmenu Vella, European Commissioner for the Environment, Maritime Affairs and Fisheries, at the Our Ocean conference in Malta.The Challenge focused on the 30% of plastic packaging items that are either too small or too THIS REPORT HAS BEEN COMPILED BY THE ELLEN MACARTHUR This report has been compiled by the Ellen MacArthur Foundation, with input from the UN Environment Programme in relation to the governmentsignatories.
UNIVERSITY OF PITTSBURGH Recyclable, flexible and durable packaging created through nano-engineering. The University of Pittsburgh team applies nano-engineering to create a recyclable material that can replace complex multi-layered packaging that is unrecyclable. This mimics the way nature uses just a few molecular building blocks to create a huge variety of materials. PIONEER HOLYGRAIL: TAGGING PACKAGING FOR ACCURATE SORTINGPIONEER CRAFTS FOR ADULTSPIONEER PROJECTS FOR KIDSPIONEER PROJECTS FOR SCHOOL 4 A key focus of the group has been on evaluating the potential of digital watermarks, given this new technology can provide benefits across the full value chain in addition to sorting (QA and inventory management at fillers, consumer engagement including anti-counterfeit,fast check-
NEW PLASTICS ECONOMY A platform bringing together all relevant national stakeholders behind a shared vision to build a plastics system that works. A framework to understand reuse, identifying six major benefits of reuse, and mapping 69 reuse examples. We call for UN member states to commit toGLOBAL COMMITMENT
The New Plastics Economy Global Commitment unites businesses, governments, and other organisations behind a common vision and targets to address plastic waste and pollution at its source. Signatories include companies representing 20% of all plastic packaging produced globally, as well as governments, NGOs, universities, industry associationsPIONEER PROJECTS
Pioneer Projects bring together stakeholders from across the plastics value chain to address the system challenges that no organisation can face alone. Encouraged to engage circular thinking and a systems perspective, the teams set out to independently design and test innovations that could change the way we make, use, and reuseplastics.
PLASTICS PACT
The UK Plastics Pact, led by WRAP, the Pacte National sur les emballages plastiques in France, Circula El Plástico in Chile, and the Plastic Pact NL in the Netherlands are the first national initiatives participating in the Ellen MacArthur Foundation’s Plastics Pact network. The most recent Pacts were launched in Africa, the South African Plastics Pact, the Pacto Português para os THE US LAUNCHES A NATIONAL PLASTICS PACT, SUPPORTED BY ALL Together, the members of the first Plastics Pact in North America, aim to: Define a list of plastic packaging to be designated as problematic or unnecessary by 2021, and take measures to eliminate them by 2025. Ensure all plastic packaging will be 100% reusable, recyclable or compostable by 2025. Undertake ambitious actions to effectivelyINNOVATION PRIZE
We have to fundamentally rethink the way we make, use and re-use plastics so that they don’t become waste in the first place. To do this, we need better materials, clever product designs and new, circular business models. That’s why we launched the $2m New Plastics Economy Innovation Prize in May 2017. This opens in a newwindow.
CIRCULAR DESIGN CHALLENGE WINNERS ANNOUNCED! Today the winners of the $1m Circular Design Challenge (run in collaboration with OpenIDEO as part one of the New Plastics Economy Innovation Prize) are being awarded by Karmenu Vella, European Commissioner for the Environment, Maritime Affairs and Fisheries, at the Our Ocean conference in Malta.The Challenge focused on the 30% of plastic packaging items that are either too small or too THIS REPORT HAS BEEN COMPILED BY THE ELLEN MACARTHUR This report has been compiled by the Ellen MacArthur Foundation, with input from the UN Environment Programme in relation to the governmentsignatories.
UNIVERSITY OF PITTSBURGH Recyclable, flexible and durable packaging created through nano-engineering. The University of Pittsburgh team applies nano-engineering to create a recyclable material that can replace complex multi-layered packaging that is unrecyclable. This mimics the way nature uses just a few molecular building blocks to create a huge variety of materials. PIONEER HOLYGRAIL: TAGGING PACKAGING FOR ACCURATE SORTINGPIONEER CRAFTS FOR ADULTSPIONEER PROJECTS FOR KIDSPIONEER PROJECTS FOR SCHOOL 4 A key focus of the group has been on evaluating the potential of digital watermarks, given this new technology can provide benefits across the full value chain in addition to sorting (QA and inventory management at fillers, consumer engagement including anti-counterfeit,fast check-
PROJECTS - NEW PLASTICS ECONOMY (EN-GB) Projects. The New Plastics Economy works on a number of projects with the aim to encourage a global movement towards a circular system, where we keep plastic in the economy and out of the environment. Here you can view all the New Plastics Economy projects. Uniting 500+ signatories behind a common vision and targets to address plasticwaste and
INNOVATION PRIZE
11 leading brands, retailers, and packaging companies are working towards using 100% reusable, recyclable or compostable packaging by 2025 or earlier – Amcor, Ecover, evian, L’Oréal, Mars, M&S, PepsiCo, The Coca-Cola Company, Unilever, Walmart and Werner & Mertz – together representing more than 6 million tonnes of plastic packaging per year. . This is a major step forward, and the GLOBAL COMMITMENT SIGNATORIES Here you can find an overview of the 450+ New Plastics Economy Global Commitment signatories. See an overview by category (e.g. packaged goods companies, raw material producers, governments), along with a clear set of 2025 targets underpinned by shared definitions. THE GLOBAL PLASTICS PACT NETWORK EXPANDS The Plastics Pact network brings together national and regional initiatives, all working towards the same global vision of a circular economy for plastics. By joining the global Plastics Pact network, the French National Pact will benefit from a unique platform for cooperation and exchange of best practices. The specificities of theFrench
MIWA - NEW PLASTICS ECONOMY (EN-GB) The MIWA system’s distinctiveness lies in its adaptability and flexibility, as it covers all members of the supply chain from producers to consumers. What excites you the most about the New Plastics Economy Accelerator Programme? Having a combination of a logistics solution and an in-store experience that eliminates plasticwaste, we are
EVOWARE - NEW PLASTICS ECONOMY (EN-GB) Seaweed-based packaging that replaces billions of small bits of plastics with a nutrient boost. Evoware, an Indonesian startup, designs food wrappings and sachets (containing, for example, instant coffee or flavouring for noodles) made out of a seaweed-based material that can be dissolved and eaten. RETHINKING THE FUTURE OF PLASTICS In January 2016, the World Economic Forum and the Ellen MacArthur Foundation, with analytical support from McKinsey & Company, launched the report The New Plastics Economy – Rethinking the future of plastics at the World Economic Forum in Davos. For the first time, the research provides the vision of a global economy in which plasticsnever become waste.
CUPCLUB - NEW PLASTICS ECONOMY (EN-GB) Cup Club combines a set of proven technological solutions (RFID tagging, mobile interface, Internet of Things) to track individual cups and reward their users for being in the system. The team has drawn a lot of lessons from early pilots and know that cup 'leakage' and lack of retention are among the biggest challenges with suchsystems.
TRIOCUP - NEW PLASTICS ECONOMY (EN-GB) The New Plastics Economy Accelerator Programme is the perfect partner for us, as it brings together extensive information to guide our efforts from the Evidence Base and a widespread network from the Dialogue Mechanism. It would allow us to collaborate with packaging manufacturers, businesses involved in plastic collection andreprocessing, and
PIONEER HOLYGRAIL: TAGGING PACKAGING FOR ACCURATE SORTING 4 A key focus of the group has been on evaluating the potential of digital watermarks, given this new technology can provide benefits across the full value chain in addition to sorting (QA and inventory management at fillers, consumer engagement including anti-counterfeit,fast check-
NEW PLASTICS ECONOMY The vision has six key points: • Elimination of problematic or unnecessary plastic packaging through redesign, innovation, and new delivery models is a priorityGLOBAL COMMITMENT
Other organisation path How to get involved. The Global Commitment is already endorsed by leading organisations such as World Wildlife Fund (WWF), the World Economic Forum, The Consumer Goods Forum, over 40 universities, institutions and academics, and more than fifteen financial institutions with more than $2.5 trillion in assets undermanagement.
PIONEER PROJECTS
Pioneer Projects. Holy Grail - tagging and tracing packaging to facilitate accurate sorting and high-quality recycling; Lodestar - an alternative modelling to the conventional Plastics Reprocessing Facility (PRF) which offers potential advantages of combining mechanical and chemical recycling in a single facility; Proof - the design and prototyping of a plastic-based flexible packagingINNOVATION PRIZE
11 leading brands, retailers, and packaging companies are working towards using 100% reusable, recyclable or compostable packaging by 2025 or earlier – Amcor, Ecover, evian, L’Oréal, Mars, M&S, PepsiCo, The Coca-Cola Company, Unilever, Walmart and Werner & Mertz – together representing more than 6 million tonnes of plastic packaging per year. . This is a major step forward, and thePLASTICS PACT
The UK Plastics Pact, led by WRAP, the Pacte National sur les emballages plastiques in France, Circula El Plástico in Chile, and the Plastic Pact NL in the Netherlands are the first national initiatives participating in the Ellen MacArthur Foundation’s Plastics Pact network. The most recent Pacts were launched in Africa, the South African Plastics Pact, the Pacto Português para os THIS REPORT HAS BEEN COMPILED BY THE ELLEN MACARTHUR This report has been compiled by the Ellen MacArthur Foundation, with input from the UN Environment Programme in relation to the governmentsignatories.
CIRCULAR DESIGN CHALLENGE WINNERS ANNOUNCED! Today the winners of the $1m Circular Design Challenge (run in collaboration with OpenIDEO as part one of the New Plastics Economy Innovation Prize) are being awarded by Karmenu Vella, European Commissioner for the Environment, Maritime Affairs and Fisheries, at the Our Ocean conference in Malta.The Challenge focused on the 30% of plastic packaging items that are either too small or too UNIVERSITY OF PITTSBURGH Category 1: Make unrecyclable packaging recyclable. The University of Pittsburgh team applies nano-engineering to create a recyclable material that can replace complex multi-layered packaging that is unrecyclable. This mimics the way nature uses just a few molecular building blocks to create a huge variety of materials. CUPCLUB - NEW PLASTICS ECONOMY (EN-GB) Category 3: Reinventing coffee-to-go. CupClub, based in the United Kingdom, introduces a reusable cup subscription service, in which reusable cups can be dropped off at any participating store. PIONEER HOLYGRAIL: TAGGING PACKAGING FOR ACCURATE SORTINGPIONEER CRAFTS FOR ADULTSPIONEER PROJECTS FOR KIDSPIONEER PROJECTS FOR SCHOOL 4 A key focus of the group has been on evaluating the potential of digital watermarks, given this new technology can provide benefits across the full value chain in addition to sorting (QA and inventory management at fillers, consumer engagement including anti-counterfeit,fast check-
NEW PLASTICS ECONOMY The vision has six key points: • Elimination of problematic or unnecessary plastic packaging through redesign, innovation, and new delivery models is a priorityGLOBAL COMMITMENT
Other organisation path How to get involved. The Global Commitment is already endorsed by leading organisations such as World Wildlife Fund (WWF), the World Economic Forum, The Consumer Goods Forum, over 40 universities, institutions and academics, and more than fifteen financial institutions with more than $2.5 trillion in assets undermanagement.
PIONEER PROJECTS
Pioneer Projects. Holy Grail - tagging and tracing packaging to facilitate accurate sorting and high-quality recycling; Lodestar - an alternative modelling to the conventional Plastics Reprocessing Facility (PRF) which offers potential advantages of combining mechanical and chemical recycling in a single facility; Proof - the design and prototyping of a plastic-based flexible packagingINNOVATION PRIZE
11 leading brands, retailers, and packaging companies are working towards using 100% reusable, recyclable or compostable packaging by 2025 or earlier – Amcor, Ecover, evian, L’Oréal, Mars, M&S, PepsiCo, The Coca-Cola Company, Unilever, Walmart and Werner & Mertz – together representing more than 6 million tonnes of plastic packaging per year. . This is a major step forward, and thePLASTICS PACT
The UK Plastics Pact, led by WRAP, the Pacte National sur les emballages plastiques in France, Circula El Plástico in Chile, and the Plastic Pact NL in the Netherlands are the first national initiatives participating in the Ellen MacArthur Foundation’s Plastics Pact network. The most recent Pacts were launched in Africa, the South African Plastics Pact, the Pacto Português para os THIS REPORT HAS BEEN COMPILED BY THE ELLEN MACARTHUR This report has been compiled by the Ellen MacArthur Foundation, with input from the UN Environment Programme in relation to the governmentsignatories.
CIRCULAR DESIGN CHALLENGE WINNERS ANNOUNCED! Today the winners of the $1m Circular Design Challenge (run in collaboration with OpenIDEO as part one of the New Plastics Economy Innovation Prize) are being awarded by Karmenu Vella, European Commissioner for the Environment, Maritime Affairs and Fisheries, at the Our Ocean conference in Malta.The Challenge focused on the 30% of plastic packaging items that are either too small or too UNIVERSITY OF PITTSBURGH Category 1: Make unrecyclable packaging recyclable. The University of Pittsburgh team applies nano-engineering to create a recyclable material that can replace complex multi-layered packaging that is unrecyclable. This mimics the way nature uses just a few molecular building blocks to create a huge variety of materials. CUPCLUB - NEW PLASTICS ECONOMY (EN-GB) Category 3: Reinventing coffee-to-go. CupClub, based in the United Kingdom, introduces a reusable cup subscription service, in which reusable cups can be dropped off at any participating store. PIONEER HOLYGRAIL: TAGGING PACKAGING FOR ACCURATE SORTINGPIONEER CRAFTS FOR ADULTSPIONEER PROJECTS FOR KIDSPIONEER PROJECTS FOR SCHOOL 4 A key focus of the group has been on evaluating the potential of digital watermarks, given this new technology can provide benefits across the full value chain in addition to sorting (QA and inventory management at fillers, consumer engagement including anti-counterfeit,fast check-
PROJECTS - NEW PLASTICS ECONOMY (EN-GB) The New Plastics Economy works on a number of projects with the aim to encourage a global movement towards a circular system, where we keep plastic in the economy and out of the environmentINNOVATION PRIZE
11 leading brands, retailers, and packaging companies are working towards using 100% reusable, recyclable or compostable packaging by 2025 or earlier – Amcor, Ecover, evian, L’Oréal, Mars, M&S, PepsiCo, The Coca-Cola Company, Unilever, Walmart and Werner & Mertz – together representing more than 6 million tonnes of plastic packaging per year. . This is a major step forward, and the GLOBAL COMMITMENT SIGNATORIES Here you can find an overview of the 450+ New Plastics Economy Global Commitment signatories. See an overview by category (e.g. packaged goods companies, raw material producers, governments), along with a clear set of 2025 targets underpinned by shared definitions. THE GLOBAL PLASTICS PACT NETWORK EXPANDS The Plastics Pact network welcomes a new member: The French National Pact on Plastic Packaging. Launched today by the Ministry of Ecological and Solidarity Transition, it brings together a dozen French companies and NGOs. EVOWARE - NEW PLASTICS ECONOMY (EN-GB) Category 2: Redesigning sachets. Evoware, an Indonesian startup, designs food wrappings and sachets (containing, for example, instant coffee or flavouring for noodles) made out of a seaweed-based material that can be dissolved and eaten. CUPCLUB - NEW PLASTICS ECONOMY (EN-GB) Category 3: Reinventing coffee-to-go. CupClub, based in the United Kingdom, introduces a reusable cup subscription service, in which reusable cups can be dropped off at any participating store. MIWA - NEW PLASTICS ECONOMY (EN-GB) Category 1: Rethinking grocery shopping. MIWA, from the Czech Republic, introduces an app that lets shoppers order the exact quantities of the groceries they need, which are then delivered in reusable packaging from the producer to their closest store or totheir home.
RETHINKING THE FUTURE OF PLASTICS In January 2016, the World Economic Forum and the Ellen MacArthur Foundation, with analytical support from McKinsey & Company, launched the report The New Plastics Economy – Rethinking the future of plastics at the World Economic Forum in Davos. For the first time, the research provides the vision of a global economy in which plasticsnever become waste.
TRIOCUP - NEW PLASTICS ECONOMY (EN-GB) Category 3: Reinventing coffee-to-go. TrioCup from the United States offers a disposable paper cup made with an origami-like technique that removes the need for a plastic lid. The team has chosen a 100% compostable material and is working on an alternative that is also100% recyclable.
PIONEER HOLYGRAIL: TAGGING PACKAGING FOR ACCURATE SORTING 4 A key focus of the group has been on evaluating the potential of digital watermarks, given this new technology can provide benefits across the full value chain in addition to sorting (QA and inventory management at fillers, consumer engagement including anti-counterfeit,fast check-
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MORE THAN 450 ORGANISATIONS HAVE SIGNED OUR GLOBAL COMMITMENT TO ADDRESS PLASTIC WASTE AND POLLUTION AT ITS SOURCE Join the Global CommitmentOUR VISION
In a new plastics economy, plastic never becomes waste or pollution. Three actions are required to achieve this vision and create a circular economy for plastic. ELIMINATE all problematic and unnecessary plastic items. INNOVATE to ensure that the plastics we do need are reusable, recyclable, or compostable. CIRCULATE all the plastic items we use to keep them in the economy and out of theenvironment.
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THE VISION HAS SIX KEY POINTS: • Elimination of problematic or unnecessary plastic packaging through redesign, innovation, and new delivery models is a priority • Reuse models are applied where relevant, reducing the need for single-use packaging • All plastic packaging is 100% reusable, recyclable, or compostable • All plastic packaging is reused, recycled, or composted inpractice
• The use of plastic is fully decoupled from the consumption offinite resources
• All plastic packaging is free of hazardous chemicals, and the health, safety, and rights of all people involved are respected. Download full visionFEATURED
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GLOBAL COMMITMENT 2019 PROGRESS REPORT WHAT ELSE ARE WE DOING? Stay up to date with the latest New Plastics Economy news, publications and projects REUSE - RETHINKING PACKAGING A framework to understand reuse, identifying six major benefits of reuse, and mapping 69 reuse examples.THE PLASTICS PACT
A platform bringing together all relevant national stakeholders behind a shared vision to build a plastics system that works.INNOVATION PRIZE
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------------------------- The Ellen MacArthur Foundation works in Education & Training, Business & Government, Insight & Analysis, Systemic Initiatives and Communications to accelerate the transition to a circular economy. The New Plastics Economy is an initiative to build momentum towards a plastics system that works. Applying the principles of the circular economy, it brings together key stakeholders to rethink and redesign the future of plastics, starting with packaging. ------------------------- Click here to view our privacy policy Charity Registration No.: 1130306, OSCR Registration No.: SC043120, Company No.: 6897785, Ellen MacArthur Foundation ANBI, RSIN No.: 825745 925
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