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7 GROWTH HACKING STRATEGIES FOR 2021 By integrating the following seven growth hacking strategies, your company will be on the right track to grow this year. 1. Content Repurposing. Content repurposing means taking an old or existing piece of content and reusing it for a new purpose. One piece 5 EXAMPLES OF ACCOUNT BASED MARKETING DONE RIGHT Five Examples of Account Based Marketing Done Right. 1. GumGum. With personalized content, it can be tough to stick the landing. It’s easy to come across as fake or forced, especially when you’re trying to leverage a personal connection with limited public information about a prospect. The decision makers you’re trying to reacharen’t
CREATE DOZENS OF UNIQUE SOCIAL POSTS IN SECONDS WITH AI With Oktopost, you can now create dozens of unique social posts in seconds. Simply insert a link into AI Message Generator, select how many posts you want for each network and watch our powerful AI instantly generate your social content (already with hashtags!). You will notice that there is a limit to how many social posts you canyield from
TOP 10 B2B INFLUENCERS IN 2020 Top 10 B2B experts to follow. 1. Ann Handley. Ann Handley is a name synonymous with digital marketing. She was the world’s first Chief Content Officer, recognized by Forbes as both “The Most Influential Woman in Social Media”, and one of the “Top 20 Female Bloggers”. She is also a Wall Street Journal best-seller for her books THE COMPLETE GUIDE TO LINKEDIN EVENTS Stating that now is a tough time to be planning events would be a wild understatement. Stay-at-home orders and social distancing guidelines have been adopted nearly everywhere to slow the spread of the COVID-19 virus. But the need to communicate, collaborate, and network persists. In a survey of more than a thousand mid-level and senior 4 EMPLOYEE ADVOCACY TEMPLATES TO BOOST ANY ADVOCACYSEE MORE ONOKTOPOST.COM
THE SOCIAL ADVOCACY BOARD BY OKTOPOST Your Guide to Becoming a Top Employee Advocate on Social Media. Learnmore →.
10 BEST CUSTOMER DATA PLATFORMS TO POWER CROSS-CHANNELSEE MORE ONOKTOPOST.COM
SHARING LINKS AND CUSTOMIZING LINK PREVIEWS Sharing Links and Customizing Link Previews. When social posts contain a link to a website, they often display a link preview. The preview displays a summary of the content found at the link destination – usually including a title, description, and image. Link previews are automatically generated, but each social network pulls this B2B SOCIAL MEDIA MANAGEMENT PLATFORM B2B Social Media Management Platform to manage, monitor & measure all of your social media activities. Reach your B2B marketing goals. BookA Demo.
7 GROWTH HACKING STRATEGIES FOR 2021 By integrating the following seven growth hacking strategies, your company will be on the right track to grow this year. 1. Content Repurposing. Content repurposing means taking an old or existing piece of content and reusing it for a new purpose. One piece 5 EXAMPLES OF ACCOUNT BASED MARKETING DONE RIGHT Five Examples of Account Based Marketing Done Right. 1. GumGum. With personalized content, it can be tough to stick the landing. It’s easy to come across as fake or forced, especially when you’re trying to leverage a personal connection with limited public information about a prospect. The decision makers you’re trying to reacharen’t
CREATE DOZENS OF UNIQUE SOCIAL POSTS IN SECONDS WITH AI With Oktopost, you can now create dozens of unique social posts in seconds. Simply insert a link into AI Message Generator, select how many posts you want for each network and watch our powerful AI instantly generate your social content (already with hashtags!). You will notice that there is a limit to how many social posts you canyield from
TOP 10 B2B INFLUENCERS IN 2020 Top 10 B2B experts to follow. 1. Ann Handley. Ann Handley is a name synonymous with digital marketing. She was the world’s first Chief Content Officer, recognized by Forbes as both “The Most Influential Woman in Social Media”, and one of the “Top 20 Female Bloggers”. She is also a Wall Street Journal best-seller for her books THE COMPLETE GUIDE TO LINKEDIN EVENTS Stating that now is a tough time to be planning events would be a wild understatement. Stay-at-home orders and social distancing guidelines have been adopted nearly everywhere to slow the spread of the COVID-19 virus. But the need to communicate, collaborate, and network persists. In a survey of more than a thousand mid-level and senior 4 EMPLOYEE ADVOCACY TEMPLATES TO BOOST ANY ADVOCACYSEE MORE ONOKTOPOST.COM
THE SOCIAL ADVOCACY BOARD BY OKTOPOST Your Guide to Becoming a Top Employee Advocate on Social Media. Learnmore →.
10 BEST CUSTOMER DATA PLATFORMS TO POWER CROSS-CHANNELSEE MORE ONOKTOPOST.COM
SHARING LINKS AND CUSTOMIZING LINK PREVIEWS Sharing Links and Customizing Link Previews. When social posts contain a link to a website, they often display a link preview. The preview displays a summary of the content found at the link destination – usually including a title, description, and image. Link previews are automatically generated, but each social network pulls this COMMON B2B MARKETING MISTAKES YOU NEED TO AVOID Over the years, B2B marketing has evolved significantly and continues to do so at such a rapid pace. Nowadays, there is no shortage of powerful (and fast) ways brands can interact with customers. With many engagement tools and new technologies now available, brands have more options to nurture and build superb customer relationships. Marketingautomation
MALIN LIDEN ON EFFECTIVE DIGITAL TRANSFORMATION Want to hear more from leaders on digital transformation? Catch all episodes here.. Meet Malin Liden. Malin, SAP’s Vice President, Head of EMEA Marketing Transformation Office, is a results oriented professional operating in the interface between sales and marketing with 15 years’ experience in the IT industry, working on local, regional and global levels in roles focused on field CREATE DOZENS OF UNIQUE SOCIAL POSTS IN SECONDS WITH AI With Oktopost, you can now create dozens of unique social posts in seconds. Simply insert a link into AI Message Generator, select how many posts you want for each network and watch our powerful AI instantly generate your social content (already with hashtags!). You will notice that there is a limit to how many social posts you canyield from
HOW TO WRITE EFFECTIVE B2B SOCIAL MEDIA POSTS 3 Short Effective B2B Social Media Posts Tips: 1. Length. To increase your social media engagement, your posts need to be clear and concise. Because your audience’s streams and news feeds are full of posts (a.k.a. noise), those that receive the most engagement are the ones that get to the point quickly. Here are some findings on social media THE SOCIAL ADVOCACY BOARD BY OKTOPOST Your Guide to Becoming a Top Employee Advocate on Social Media. Learnmore →.
TOP 8 CONTENT CALENDAR PLATFORMS 8 Excellent Content Calendar Platforms. 1. EditFlow. If you’re on WordPress, and most content heavy websites are, then EditFlow’s WP plugin could be the solution for you. The reason we lie it is for its straightforward offering, simplicity, and price (free). FIKIRHANE - OKTOPOST.COM Social publishing Easily manage your social content across multiple profiles, networks, and campaigns Social analytics Measure the impact of every post, campaign, and network with powerful analytics Social listening Leverage social intelligence to stay on top of conversations that impact your brand LINKEDIN LEAD GEN FORMS: 9 BEST PRACTICES FOR INCREASING Tips and Best Practices for the LinkedIn Ad. 1. Provide valuable content to your target audience. It sounds like a no-brainer but above all, the content provided in your LinkedIn Lead Gen Ad needs to be relevant to your target audience. LinkedIn members are hungry for quality content – so giving them what they want will impact yourconversions.
5 WAYS TO HOOK YOUR SALES TEAM ON EMPLOYEE ADVOCACY Here are the 5 biggest factors that get your sales team hooked on employee advocacy: 1. Connect Sales with Marketing. Marketing and sales need to talk more. At the moment, they’re two different departments with two different objectives. Before getting sales to share your content, they need to be taught on the purpose of suchcontent.
5 STEPS TO MANAGING YOUR SOCIAL MEDIA DURING A REBRAND In that case, I wanted to give you 5 tips to manage your social media during a rebrand: 1. Listen to your customers. Before rebranding your company, it’s important to get your customers involved and understand how it will affect them. You can use focus groups, surveys, or polls, in order to gain some general insights into how your target B2B SOCIAL MEDIA MANAGEMENT PLATFORM B2B Social Media Management Platform to manage, monitor & measure all of your social media activities. Reach your B2B marketing goals. BookA Demo.
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The New Media Library: Simplify Collaboration and Maximize the Impact of Your Visuals. Learn more →. 7 GROWTH HACKING STRATEGIES FOR 2021 By integrating the following seven growth hacking strategies, your company will be on the right track to grow this year. 1. Content Repurposing. Content repurposing means taking an old or existing piece of content and reusing it for a new purpose. One piece SCALE UP YOUR ADVOCACY SUCCESS WITH NEW ROLES AND Scale up Your Advocacy Success with New Roles and Permissions. Anna Filippov on May 20, 2021. We have talked about how to pilot and launch B2B employee advocacy on numerous occasions – in our blog posts, podcasts, webinars, and one-on-one sessions with our customers. So you probably already know the steps to successfully kicking off social 5 EXAMPLES OF ACCOUNT BASED MARKETING DONE RIGHT Five Examples of Account Based Marketing Done Right. 1. GumGum. With personalized content, it can be tough to stick the landing. It’s easy to come across as fake or forced, especially when you’re trying to leverage a personal connection with limited public information about a prospect. The decision makers you’re trying to reacharen’t
THE COMPLETE GUIDE TO LINKEDIN EVENTS Stating that now is a tough time to be planning events would be a wild understatement. Stay-at-home orders and social distancing guidelines have been adopted nearly everywhere to slow the spread of the COVID-19 virus. But the need to communicate, collaborate, and network persists. In a survey of more than a thousand mid-level and senior 10 BEST CUSTOMER DATA PLATFORMS TO POWER CROSS-CHANNELSEE MORE ONOKTOPOST.COM
THE SOCIAL ADVOCACY BOARD BY OKTOPOST Your Guide to Becoming a Top Employee Advocate on Social Media. Learnmore →.
CLUBHOUSE: WHAT’S IN IT FOR B2B BRANDS? Developed by Silicon Valley entrepreneur Paul Davison and ex-Google employee Rohan Seth, Clubhouse is an exclusive invite-only, audio-chat based app, which is part talkback radio, part conference call and part Houseparty. Users of the app can listen in to conversations, interviews and discussions between interesting people on varioustopics
LINKEDIN LEAD GEN FORMS: 9 BEST PRACTICES FOR INCREASING Tips and Best Practices for the LinkedIn Ad. 1. Provide valuable content to your target audience. It sounds like a no-brainer but above all, the content provided in your LinkedIn Lead Gen Ad needs to be relevant to your target audience. LinkedIn members are hungry for quality content – so giving them what they want will impact yourconversions.
B2B SOCIAL MEDIA MANAGEMENT PLATFORM B2B Social Media Management Platform to manage, monitor & measure all of your social media activities. Reach your B2B marketing goals. BookA Demo.
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The New Media Library: Simplify Collaboration and Maximize the Impact of Your Visuals. Learn more →. 7 GROWTH HACKING STRATEGIES FOR 2021 By integrating the following seven growth hacking strategies, your company will be on the right track to grow this year. 1. Content Repurposing. Content repurposing means taking an old or existing piece of content and reusing it for a new purpose. One piece SCALE UP YOUR ADVOCACY SUCCESS WITH NEW ROLES AND Scale up Your Advocacy Success with New Roles and Permissions. Anna Filippov on May 20, 2021. We have talked about how to pilot and launch B2B employee advocacy on numerous occasions – in our blog posts, podcasts, webinars, and one-on-one sessions with our customers. So you probably already know the steps to successfully kicking off social 5 EXAMPLES OF ACCOUNT BASED MARKETING DONE RIGHT Five Examples of Account Based Marketing Done Right. 1. GumGum. With personalized content, it can be tough to stick the landing. It’s easy to come across as fake or forced, especially when you’re trying to leverage a personal connection with limited public information about a prospect. The decision makers you’re trying to reacharen’t
THE COMPLETE GUIDE TO LINKEDIN EVENTS Stating that now is a tough time to be planning events would be a wild understatement. Stay-at-home orders and social distancing guidelines have been adopted nearly everywhere to slow the spread of the COVID-19 virus. But the need to communicate, collaborate, and network persists. In a survey of more than a thousand mid-level and senior 10 BEST CUSTOMER DATA PLATFORMS TO POWER CROSS-CHANNELSEE MORE ONOKTOPOST.COM
THE SOCIAL ADVOCACY BOARD BY OKTOPOST Your Guide to Becoming a Top Employee Advocate on Social Media. Learnmore →.
CLUBHOUSE: WHAT’S IN IT FOR B2B BRANDS? Developed by Silicon Valley entrepreneur Paul Davison and ex-Google employee Rohan Seth, Clubhouse is an exclusive invite-only, audio-chat based app, which is part talkback radio, part conference call and part Houseparty. Users of the app can listen in to conversations, interviews and discussions between interesting people on varioustopics
MALIN LIDEN ON EFFECTIVE DIGITAL TRANSFORMATION Want to hear more from leaders on digital transformation? Catch all episodes here.. Meet Malin Liden. Malin, SAP’s Vice President, Head of EMEA Marketing Transformation Office, is a results oriented professional operating in the interface between sales and marketing with 15 years’ experience in the IT industry, working on local, regional and global levels in roles focused on field COMMON B2B MARKETING MISTAKES YOU NEED TO AVOID Over the years, B2B marketing has evolved significantly and continues to do so at such a rapid pace. Nowadays, there is no shortage of powerful (and fast) ways brands can interact with customers. With many engagement tools and new technologies now available, brands have more options to nurture and build superb customer relationships. Marketingautomation
CREATE DOZENS OF UNIQUE SOCIAL POSTS IN SECONDS WITH AI With Oktopost, you can now create dozens of unique social posts in seconds. Simply insert a link into AI Message Generator, select how many posts you want for each network and watch our powerful AI instantly generate your social content (already with hashtags!). You will notice that there is a limit to how many social posts you canyield from
8 EASY STEPS TO CREATING A COMPETITIVE LANDSCAPE ANALYSIS 8 Steps to create a competitive landscape analysis. 1. Get organized. Competitive landscape analysis example. Reams of raw data won’t yield many insights if it’s not organized or structured. Step one is to create a tool to organize your data. Create a spreadsheet or matrix you can update, sort, and share. HOW TO WRITE EFFECTIVE B2B SOCIAL MEDIA POSTS 3 Short Effective B2B Social Media Posts Tips: 1. Length. To increase your social media engagement, your posts need to be clear and concise. Because your audience’s streams and news feeds are full of posts (a.k.a. noise), those that receive the most engagement are the ones that get to the point quickly. Here are some findings on social media HOW TO CREATE CONTENT FOR LEAD GENERATION (GATED VS Step 1 – Research. The first step is to learn what it is that pains your potential clients and what they care about. A good method is to follow Google News and popular industry blogs for insights. Research is the first step in the process of creating ungated content. 7 TIPS FOR A SUCCESSFUL EMPLOYER BRANDING STRATEGY Every era has a predominant mass media format, and today we are living in the era of social media. If you want as wide an audience as possible, and to get your message out in the most cost-effective way, that means your marketing should include social media. The statistics speak for themselves. More than three 5 STRATEGIES FOR SUCCESS WITH REAL TIME MARKETING 5 Strategies for Success with Real Time Marketing. Staying relevant has always been a challenge for marketers. As news cycles become shorter and shorter staying relative becomes harder and harder. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. LINKEDIN ELEVATE IS SHUTTING DOWN. WHAT’S YOUR NEXT STEP LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free.. With LinkedIn’s deadline of December 2020 to sunset the entire app, what exactly does this mean for current companies racing to find an employee advocacy solution? 4 EFFECTIVE LINKEDIN STRATEGIES TO MASTER B2B MARKETING It was only in 2003 when LinkedIn launched as a tiny professional networking site with only 20 signups a day. Since then it went through numerous transformations and is now considered the number one social media platform for content marketing among 94% of B2B companies. Research also indicates that more and more companies are using social media’s power to generate leads. B2B SOCIAL MEDIA MANAGEMENT PLATFORM B2B Social Media Management Platform to manage, monitor & measure all of your social media activities. Reach your B2B marketing goals. BookA Demo.
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The New Media Library: Simplify Collaboration and Maximize the Impact of Your Visuals. Learn more →. 7 GROWTH HACKING STRATEGIES FOR 2021 By integrating the following seven growth hacking strategies, your company will be on the right track to grow this year. 1. Content Repurposing. Content repurposing means taking an old or existing piece of content and reusing it for a new purpose. One piece 5 EXAMPLES OF ACCOUNT BASED MARKETING DONE RIGHT Five Examples of Account Based Marketing Done Right. 1. GumGum. With personalized content, it can be tough to stick the landing. It’s easy to come across as fake or forced, especially when you’re trying to leverage a personal connection with limited public information about a prospect. The decision makers you’re trying to reacharen’t
THE 7 BEST TOOLS FOR CREATING SOCIAL MEDIA CONTENT THE COMPLETE GUIDE TO LINKEDIN EVENTS Stating that now is a tough time to be planning events would be a wild understatement. Stay-at-home orders and social distancing guidelines have been adopted nearly everywhere to slow the spread of the COVID-19 virus. But the need to communicate, collaborate, and network persists. In a survey of more than a thousand mid-level and senior B2B SOCIAL MEDIA MANAGEMENT PLATFORM B2B Social Media Management Platform to manage, monitor & measure all of your social media activities. Reach your B2B marketing goals. BookA Demo.
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The New Media Library: Simplify Collaboration and Maximize the Impact of Your Visuals. Learn more →. 7 GROWTH HACKING STRATEGIES FOR 2021 By integrating the following seven growth hacking strategies, your company will be on the right track to grow this year. 1. Content Repurposing. Content repurposing means taking an old or existing piece of content and reusing it for a new purpose. One piece 5 EXAMPLES OF ACCOUNT BASED MARKETING DONE RIGHT Five Examples of Account Based Marketing Done Right. 1. GumGum. With personalized content, it can be tough to stick the landing. It’s easy to come across as fake or forced, especially when you’re trying to leverage a personal connection with limited public information about a prospect. The decision makers you’re trying to reacharen’t
THE 7 BEST TOOLS FOR CREATING SOCIAL MEDIA CONTENT THE COMPLETE GUIDE TO LINKEDIN EVENTS Stating that now is a tough time to be planning events would be a wild understatement. Stay-at-home orders and social distancing guidelines have been adopted nearly everywhere to slow the spread of the COVID-19 virus. But the need to communicate, collaborate, and network persists. In a survey of more than a thousand mid-level and senior 10 BEST CUSTOMER DATA PLATFORMS TO POWER CROSS-CHANNELSEE MORE ONOKTOPOST.COM
THE SOCIAL ADVOCACY BOARD BY OKTOPOST Your Guide to Becoming a Top Employee Advocate on Social Media. Learnmore →.
CLUBHOUSE: WHAT’S IN IT FOR B2B BRANDS? Developed by Silicon Valley entrepreneur Paul Davison and ex-Google employee Rohan Seth, Clubhouse is an exclusive invite-only, audio-chat based app, which is part talkback radio, part conference call and part Houseparty. Users of the app can listen in to conversations, interviews and discussions between interesting people on varioustopics
LINKEDIN LEAD GEN FORMS: 9 BEST PRACTICES FOR INCREASING Tips and Best Practices for the LinkedIn Ad. 1. Provide valuable content to your target audience. It sounds like a no-brainer but above all, the content provided in your LinkedIn Lead Gen Ad needs to be relevant to your target audience. LinkedIn members are hungry for quality content – so giving them what they want will impact yourconversions.
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The New Media Library: Simplify Collaboration and Maximize the Impact of Your Visuals. Learn more →. COMMON B2B MARKETING MISTAKES YOU NEED TO AVOID Over the years, B2B marketing has evolved significantly and continues to do so at such a rapid pace. Nowadays, there is no shortage of powerful (and fast) ways brands can interact with customers. With many engagement tools and new technologies now available, brands have more options to nurture and build superb customer relationships. Marketingautomation
THE 7 BEST TOOLS FOR CREATING SOCIAL MEDIA CONTENT 2. Canva. Canva is yet another drag-and-drop image creation tool, but one that’s exceptionally intuitive for the busy B2B marketer. With Canva, your images can look like professionally designed social media content in a matter of minutes. It’s very easy to select your templates, pick your colors, and add some professional stock images or THE COMPLETE GUIDE TO LINKEDIN EVENTS Stating that now is a tough time to be planning events would be a wild understatement. Stay-at-home orders and social distancing guidelines have been adopted nearly everywhere to slow the spread of the COVID-19 virus. But the need to communicate, collaborate, and network persists. In a survey of more than a thousand mid-level and senior 8 EASY STEPS TO CREATING A COMPETITIVE LANDSCAPE ANALYSIS 8 Steps to create a competitive landscape analysis. 1. Get organized. Competitive landscape analysis example. Reams of raw data won’t yield many insights if it’s not organized or structured. Step one is to create a tool to organize your data. Create a spreadsheet or matrix you can update, sort, and share. 7 TIPS FOR A SUCCESSFUL EMPLOYER BRANDING STRATEGY Every era has a predominant mass media format, and today we are living in the era of social media. If you want as wide an audience as possible, and to get your message out in the most cost-effective way, that means your marketing should include social media. The statistics speak for themselves. More than three FIKIRHANE - OKTOPOST.COM Social publishing Easily manage your social content across multiple profiles, networks, and campaigns Social analytics Measure the impact of every post, campaign, and network with powerful analytics Social listening Leverage social intelligence to stay on top of conversations that impact your brand HOW TO USE HASHTAGS ON TWITTER, INSTAGRAM, FACEBOOK AND To search for hashtags on Facebook, do head to the search bar just like on Twitter and Instagram and put in the topic you’re searching for, #hashtags, for example. You’ll get all the public facing hashtags on brands and influencer profiles. You can also click on EMPLOYEE ADVOCACY AND EMPLOYEE ENGAGEMENT: A SWEET … On one end, there’s employee advocacy which is about empowering employees to promote the company’s branded content across their personal networks. On the other end, there’s employee engagement, which focuses on creating a positive work environment where employees feel motivated, inspired, confident, and satisfied.. These seem to be strikingly different – one is a practical strategy 4 EFFECTIVE LINKEDIN STRATEGIES TO MASTER B2B MARKETING It was only in 2003 when LinkedIn launched as a tiny professional networking site with only 20 signups a day. Since then it went through numerous transformations and is now considered the number one social media platform for content marketing among 94% of B2B companies. Research also indicates that more and more companies are using social media’s power to generate leads. This website uses cookies to ensure you get the best experience. Learnmore
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so you can improve the way you nurture, score, and attribute leads. Named Marketo's #1 Technology Partner of the year, Oktopost is the only social media management platform endorsed by Marketo Oktopost's social media management solution is designed to automatically enrich Eloqua with social media data Oktopost is the only platform that brings Pardot users actionable social media data by integrating with the Salesforce Sales Cloud Sugar Market recommends Oktopost's social media management platform as the best fit for its customers ClickDimensions brings Oktopost's powerful social media management solution to the forefront of every customer Oktopost's technology powers Act-On's Advanced Social Media Module for a unified user experience HubSpot offers users a fully-integrated Oktopost platform to expand their existing social media solution Explore the many integrations provided by Oktopost → > Since launching Oktopost's employee advocacy solution, we’ve seen > a clear increase in the amount of branded content that employees > share as well as in the breadth of audience we’re able to reach. Mya Achidov, Social Media Manager at Sisense > When we look at the last 6 months, Oktopost's employee advocacy > solution enabled our employees to share 10X more social content, > generating a 70% increase in our organic social reach. Daniel Klaus, Senior Manager of Global Digital Marketing at Fujitsu > Oktopost has simplified and expanded the level of reporting we're > able to accomplish across campaign planning, posting, and > measurement. We've been able to see which campaigns are performing > well and focus more on improving the timing and messaging of our> content.
Justin Kirkland, eMarketing Manager at ExploreLearning > Oktopost made it possible for us to leverage an employee advocacy > program, streamlining the way we offer social media content to our > employees and allowing us to expand our reach by 500%. Stacy Painter, Social Media Strategist at Pyramid Analytics FEATURED POSTS FROM OUR BLOGEmployee Advocacy
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