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Knowledge about what is being created and consumed online is either locked away or extremely messy. Our mission is to put the power in your hands. Our sister product Parse.ly Analytics measures content performance on thousands of websites. Currents aggregates and anonymizes those sites’ data to create a one-of-a-kind view of therelationship
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Parse.ly Systems Status This is a test. September 17, 2019 | THE AUTHORITY REPORT THE AUTHORITY REPORT COMPARING SOCIAL NETWORKS Individual Sites: Individual Data While we look for network-wide trends to give the industry a sense of the 10,000 foot view when it comes to averages, one of the recurring THE AUTHORITY REPORT BY THE AUTHORITY REPORT Newsroom product teams know that readers consume their content through a variety of mobile, tablet, and desktops—but exactly how much variety is there? In this Authority Report, Parse.ly’s data teamtook aPARSE.LY CURRENTS
Access to last 30 days of data. Updated data every 15 mins. Top 500 rows. High-traffic news alerts for 10 items. Geographic segmentation. Sort by demand. CSV exports. $99. Sign in to upgrade.PARSE.LY CURRENTS
Knowledge about what is being created and consumed online is either locked away or extremely messy. Our mission is to put the power in your hands. Our sister product Parse.ly Analytics measures content performance on thousands of websites. Currents aggregates and anonymizes those sites’ data to create a one-of-a-kind view of therelationship
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Parse.ly Systems Status This is a test. September 17, 2019 | THE AUTHORITY REPORT THE AUTHORITY REPORT COMPARING SOCIAL NETWORKS Individual Sites: Individual Data While we look for network-wide trends to give the industry a sense of the 10,000 foot view when it comes to averages, one of the recurring THE AUTHORITY REPORT BY THE AUTHORITY REPORT Newsroom product teams know that readers consume their content through a variety of mobile, tablet, and desktops—but exactly how much variety is there? In this Authority Report, Parse.ly’s data teamtook aCURRENTS
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Parse.ly Systems Status This is a test. September 17, 2019 | 15 WAYS PARSE.LY CAN HELP INCREASE REVENUE Parse.ly measures real time and historical analytics with metrics and KPI's that the whole organization can use and benchmark against. Here’s how Parse.ly stacks up against other solutions: MASHABLE’S USE OF PARSE.LY’S DATA PIPELINE VISIT US PARSELY.COM READ PAST CASE STUDIES WWW.PARSELY.COM/RESOURCES CASE STUDY Mashable (www.mashable.com) is a global, multi-platformmedia and
THE AUTHORITY REPORT THE AUTHORITY REPORT COMPARING SOCIAL NETWORKS Individual Sites: Individual Data While we look for network-wide trends to give the industry a sense of the 10,000 foot view when it comes to averages, one of the recurring THE AUTHORITY REPORT BY THE AUTHORITY REPORT Newsroom product teams know that readers consume their content through a variety of mobile, tablet, and desktops—but exactly how much variety is there? In this Authority Report, Parse.ly’s data teamtook a THE AUTHORITY REPORT PARSE.LY NETWORK TRAFFIC FROM GOOGLE VERSUS FACEBOOK TOP TRAFFIC REFERRAL SOURCES MAY–JULY 2015 In each Authority Report we show the top referral sources to our network. Each of these shows a snapshot of the traffic to our network in time and reflects both industry trends and shifts in our publishing clients. BUILDING A NEW REVENUE STREAM AT GREENTECH MEDIA READ PAST CASE STUDIES WWW.PARSELY.COM/RESOURCES VISIT US PARSELY.COM Greentech Media is a business-to-business news and market analysis site covering the clean energy industry, including solar power, nextgeneration
JAN. – MAR. 2016 DOES TWITTER MATTER FOR NEWS SITES? THE AUTHORITY REPORT * Google Sites: Aggregate of all of Google-owned properties, e.g. Google.com, Google.ca, and Google News. * RSS Readers: All external traffic from RSS reader services such as feedly.com. In each Authority Report, we show the top known referral sources to our network of sites. Each of these shows a snapshot ofPARSE.LY CURRENTS
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Knowledge about what is being created and consumed online is either locked away or extremely messy. Our mission is to put the power in your hands. Our sister product Parse.ly Analytics measures content performance on thousands of websites. Currents aggregates and anonymizes those sites’ data to create a one-of-a-kind view of therelationship
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Parse.ly Systems Status This is a test. September 17, 2019 | THE AUTHORITY REPORT THE AUTHORITY REPORT COMPARING SOCIAL NETWORKS Individual Sites: Individual Data While we look for network-wide trends to give the industry a sense of the 10,000 foot view when it comes to averages, one of the recurring THE AUTHORITY REPORT BY THE AUTHORITY REPORT Newsroom product teams know that readers consume their content through a variety of mobile, tablet, and desktops—but exactly how much variety is there? In this Authority Report, Parse.ly’s data teamtook aPARSE.LY CURRENTS
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Knowledge about what is being created and consumed online is either locked away or extremely messy. Our mission is to put the power in your hands. Our sister product Parse.ly Analytics measures content performance on thousands of websites. Currents aggregates and anonymizes those sites’ data to create a one-of-a-kind view of therelationship
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Parse.ly Systems Status This is a test. September 17, 2019 | THE AUTHORITY REPORT THE AUTHORITY REPORT COMPARING SOCIAL NETWORKS Individual Sites: Individual Data While we look for network-wide trends to give the industry a sense of the 10,000 foot view when it comes to averages, one of the recurring THE AUTHORITY REPORT BY THE AUTHORITY REPORT Newsroom product teams know that readers consume their content through a variety of mobile, tablet, and desktops—but exactly how much variety is there? In this Authority Report, Parse.ly’s data teamtook aCURRENTS
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Parse.ly Systems Status This is a test. September 17, 2019 | 15 WAYS PARSE.LY CAN HELP INCREASE REVENUE Parse.ly measures real time and historical analytics with metrics and KPI's that the whole organization can use and benchmark against. Here’s how Parse.ly stacks up against other solutions: MASHABLE’S USE OF PARSE.LY’S DATA PIPELINE VISIT US PARSELY.COM READ PAST CASE STUDIES WWW.PARSELY.COM/RESOURCES CASE STUDY Mashable (www.mashable.com) is a global, multi-platformmedia and
THE AUTHORITY REPORT THE AUTHORITY REPORT COMPARING SOCIAL NETWORKS Individual Sites: Individual Data While we look for network-wide trends to give the industry a sense of the 10,000 foot view when it comes to averages, one of the recurring THE AUTHORITY REPORT BY THE AUTHORITY REPORT Newsroom product teams know that readers consume their content through a variety of mobile, tablet, and desktops—but exactly how much variety is there? In this Authority Report, Parse.ly’s data teamtook a THE AUTHORITY REPORT PARSE.LY NETWORK TRAFFIC FROM GOOGLE VERSUS FACEBOOK TOP TRAFFIC REFERRAL SOURCES MAY–JULY 2015 In each Authority Report we show the top referral sources to our network. Each of these shows a snapshot of the traffic to our network in time and reflects both industry trends and shifts in our publishing clients. BUILDING A NEW REVENUE STREAM AT GREENTECH MEDIA READ PAST CASE STUDIES WWW.PARSELY.COM/RESOURCES VISIT US PARSELY.COM Greentech Media is a business-to-business news and market analysis site covering the clean energy industry, including solar power, nextgeneration
JAN. – MAR. 2016 DOES TWITTER MATTER FOR NEWS SITES? THE AUTHORITY REPORT * Google Sites: Aggregate of all of Google-owned properties, e.g. Google.com, Google.ca, and Google News. * RSS Readers: All external traffic from RSS reader services such as feedly.com. In each Authority Report, we show the top known referral sources to our network of sites. Each of these shows a snapshot ofPARSE.LY CURRENTS
To analyze content production, we keep track of a variety of metrics about every article in our network. We use natural language processingto figure out what
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Shares are a poor proxy for attention and searches only tell you part of the story. Parse.ly's dataset is different because we measure attention directly on the websites of media companies like Bloomberg, Conde Nast, Medium and more.PARSE.LY CURRENTS
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SLATE’S NORTH STAR METRIC case study visit us www.parse.ly read past case studies www.parse.ly/resources Slate’s north star metric In 2014, Slate launched Slate Plus, a membership THE AUTHORITY REPORT THE AUTHORITY REPORT COMPARING SOCIAL NETWORKS Individual Sites: Individual Data While we look for network-wide trends to give the industry a sense of the 10,000 foot view when it comes to averages, one of the recurring REPORT PERIOD JAN. 2016–DEC. 2016 THE AUTHORITY REPORT SEE PAST REPORTS AND SUBSCRIBE TO FUTURE RELEASES WWW.PARSELY.COM/AUTHORITY VISIT US PARSELY.COM THE AUTHORITY REPORTFor almost
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To analyze content production, we keep track of a variety of metrics about every article in our network. We use natural language processingto figure out what
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Shares are a poor proxy for attention and searches only tell you part of the story. Parse.ly's dataset is different because we measure attention directly on the websites of media companies like Bloomberg, Conde Nast, Medium and more.PARSE.LY CURRENTS
Currents shows what 1 billion people pay attention to online. Sign upfor free!
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Welcome to Parse.ly's home for real-time and historical data on systemperformance.
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GETTING THERE
- 2 - Getting There | parsely.com Contents 3 4 6 8 10 12 14 Introduction Data access & data literacy What success looks like Poor choices: Metrics that miss the point MASHABLE’S USE OF PARSE.LY’S DATA PIPELINE VISIT US PARSELY.COM READ PAST CASE STUDIES WWW.PARSELY.COM/RESOURCES CASE STUDY Mashable (www.mashable.com) is a global, multi-platformmedia and
SLATE’S NORTH STAR METRIC case study visit us www.parse.ly read past case studies www.parse.ly/resources Slate’s north star metric In 2014, Slate launched Slate Plus, a membership THE AUTHORITY REPORT THE AUTHORITY REPORT COMPARING SOCIAL NETWORKS Individual Sites: Individual Data While we look for network-wide trends to give the industry a sense of the 10,000 foot view when it comes to averages, one of the recurring REPORT PERIOD JAN. 2016–DEC. 2016 THE AUTHORITY REPORT SEE PAST REPORTS AND SUBSCRIBE TO FUTURE RELEASES WWW.PARSELY.COM/AUTHORITY VISIT US PARSELY.COM THE AUTHORITY REPORTFor almost
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15 WAYS PARSE.LY CAN HELP INCREASE REVENUE Parse.ly measures real time and historical analytics with metrics and KPI's that the whole organization can use and benchmark against. Here’s how Parse.ly stacks up against other solutions: MASHABLE’S USE OF PARSE.LY’S DATA PIPELINE VISIT US PARSELY.COM READ PAST CASE STUDIES WWW.PARSELY.COM/RESOURCES CASE STUDY Mashable (www.mashable.com) is a global, multi-platformmedia and
SLATE’S NORTH STAR METRIC case study visit us www.parse.ly read past case studies www.parse.ly/resources Slate’s north star metric In 2014, Slate launched Slate Plus, a membershipREFERRER BREAKDOWN
Drudge Report Category: Other • It probably isn’t too surprising that Law, Gov’t & Politics is the most popular category and is also in high demand, though Science just barely beats it out for average views per post. • Business and News categories have abundant views, but fall on the demand list, while the opposite is true for PersonalFinance.
THE AUTHORITY REPORT 12:00AM 3:00 AM 6:00 AM 9:00 AM 12:00PM 3:00 PM 6:00 PM 9:00 PM 12:00AM 1 0 EST ˜˚˛˝˙ˆˇ˘ 12:00AM 3:00 AM 6:00 AM 9:00 AM 12:00PM 3:00 PM 6:00 PM 9:00 PM 12:00AM EST 1 0 ˜˚˛˝˙ˆˇ˘ desktop page views mobile page views mobile page views THE AUTHORITY REPORT COMPARING PUBLISH TIMES TO PAGE VIEWS THE AUTHORITY REPORT THE AUTHORITY REPORT COMPARING SOCIAL NETWORKS Individual Sites: Individual Data While we look for network-wide trends to give the industry a sense of the 10,000 foot view when it comes to averages, one of the recurring THE AUTHORITY REPORT BY THE AUTHORITY REPORT Newsroom product teams know that readers consume their content through a variety of mobile, tablet, and desktops—but exactly how much variety is there? In this Authority Report, Parse.ly’s data teamtook a WHAT IMPACT DO LOYAL READERS HAVE ON A SITE? the authority report 84% 16% 91% 9% 90% 10% over 10 million visitors/month sites with: between 1 m–10 m visitors/month fewer than 1 million visitors/month digital publishers by size new versusloyal visitors
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Knowledge about what is being created and consumed online is either locked away or extremely messy. Our mission is to put the power in your hands. Our sister product Parse.ly Analytics measures content performance on thousands of websites. Currents aggregates and anonymizes those sites’ data to create a one-of-a-kind view of therelationship
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Currents is an essential tool for agencies of the future like Kivvit. We use Currents to discover how readers find articles about client sectors, what popular sub-topics are and what market areas are most interested in certain news.PARSE.LY CURRENTS
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Parse.ly Systems Status This is a test. September 17, 2019 | THE AUTHORITY REPORT BY THE AUTHORITY REPORT Newsroom product teams know that readers consume their content through a variety of mobile, tablet, and desktops—but exactly how much variety is there? In this Authority Report, Parse.ly’s data teamtook a THE AUTHORITY REPORT THE AUTHORITY REPORT COMPARING SOCIAL NETWORKS Individual Sites: Individual Data While we look for network-wide trends to give the industry a sense of the 10,000 foot view when it comes to averages, one of the recurringPARSE.LY CURRENTS
Access to last 30 days of data. Updated data every 15 mins. Top 500 rows. High-traffic news alerts for 10 items. Geographic segmentation. Sort by demand. CSV exports. $99. Sign in to upgrade.PARSE.LY CURRENTS
Knowledge about what is being created and consumed online is either locked away or extremely messy. Our mission is to put the power in your hands. Our sister product Parse.ly Analytics measures content performance on thousands of websites. Currents aggregates and anonymizes those sites’ data to create a one-of-a-kind view of therelationship
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Welcome to Parse.ly's home for real-time and historical data on systemperformance.
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Currents is an essential tool for agencies of the future like Kivvit. We use Currents to discover how readers find articles about client sectors, what popular sub-topics are and what market areas are most interested in certain news.PARSE.LY CURRENTS
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Parse.ly Systems Status This is a test. September 17, 2019 | THE AUTHORITY REPORT BY THE AUTHORITY REPORT Newsroom product teams know that readers consume their content through a variety of mobile, tablet, and desktops—but exactly how much variety is there? In this Authority Report, Parse.ly’s data teamtook a THE AUTHORITY REPORT THE AUTHORITY REPORT COMPARING SOCIAL NETWORKS Individual Sites: Individual Data While we look for network-wide trends to give the industry a sense of the 10,000 foot view when it comes to averages, one of the recurring THE AUTHORITY REPORT THE AUTHORITY REPORT COMPARING SOCIAL NETWORKS Individual Sites: Individual Data While we look for network-wide trends to give the industry a sense of the 10,000 foot view when it comes to averages, one of the recurring THE AUTHORITY REPORT BY THE AUTHORITY REPORT Newsroom product teams know that readers consume their content through a variety of mobile, tablet, and desktops—but exactly how much variety is there? In this Authority Report, Parse.ly’s data teamtook a 15 WAYS PARSE.LY CAN HELP INCREASE REVENUE Parse.ly measures real time and historical analytics with metrics and KPI's that the whole organization can use and benchmark against. Here’s how Parse.ly stacks up against other solutions: MASHABLE’S USE OF PARSE.LY’S DATA PIPELINE VISIT US PARSELY.COM READ PAST CASE STUDIES WWW.PARSELY.COM/RESOURCES CASE STUDY Mashable (www.mashable.com) is a global, multi-platformmedia and
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Parse.ly Currents Hmm, something went wrong. It looks like you’re using a browser extension (such as an ad blocker) that is preventing Currents from loading. SLATE’S NORTH STAR METRIC case study visit us www.parse.ly read past case studies www.parse.ly/resources Slate’s north star metric In 2014, Slate launched Slate Plus, a membership BUILDING A NEW REVENUE STREAM AT GREENTECH MEDIA READ PAST CASE STUDIES WWW.PARSELY.COM/RESOURCES VISIT US PARSELY.COM Greentech Media is a business-to-business news and market analysis site covering the clean energy industry, including solar power, nextgeneration
THE AUTHORITY REPORT PARSE.LY NETWORK TRAFFIC FROM GOOGLE VERSUS FACEBOOK TOP TRAFFIC REFERRAL SOURCES MAY–JULY 2015 In each Authority Report we show the top referral sources to our network. Each of these shows a snapshot of the traffic to our network in time and reflects both industry trends and shifts in our publishing clients. WHAT IMPACT DO LOYAL READERS HAVE ON A SITE? the authority report 84% 16% 91% 9% 90% 10% over 10 million visitors/month sites with: between 1 m–10 m visitors/month fewer than 1 million visitors/month digital publishers by size new versusloyal visitors
THE AUTHORITY REPORT SEP OCT NOV MAY JUN JUL AUG SEP OCT The Ashley Madison Agency is a dating website that caters to people who are already in relationships. On July 15, 2015, hackers stole the emails, names, home addresses, sexual fantasies, and credit card information of Ashley MadisonPARSE.LY CURRENTS
Knowledge about what is being created and consumed online is either locked away or extremely messy. Our mission is to put the power in your hands. Our sister product Parse.ly Analytics measures content performance on thousands of websites. Currents aggregates and anonymizes those sites’ data to create a one-of-a-kind view of therelationship
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Access to last 30 days of data. Updated data every 15 mins. Top 500 rows. High-traffic news alerts for 10 items. Geographic segmentation. Sort by demand. CSV exports. $99. Sign in to upgrade.PARSE.LY CURRENTS
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Discover how people are paying attention to All traffic THE AUTHORITY REPORT THE AUTHORITY REPORT COMPARING SOCIAL NETWORKS Individual Sites: Individual Data While we look for network-wide trends to give the industry a sense of the 10,000 foot view when it comes to averages, one of the recurring MASHABLE’S USE OF PARSE.LY’S DATA PIPELINE VISIT US PARSELY.COM READ PAST CASE STUDIES WWW.PARSELY.COM/RESOURCES CASE STUDY Mashable (www.mashable.com) is a global, multi-platformmedia and
REPORT PERIOD JAN. 2016–DEC. 2016 THE AUTHORITY REPORT SEE PAST REPORTS AND SUBSCRIBE TO FUTURE RELEASES WWW.PARSELY.COM/AUTHORITY VISIT US PARSELY.COM THE AUTHORITY REPORTFor almost
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Knowledge about what is being created and consumed online is either locked away or extremely messy. Our mission is to put the power in your hands. Our sister product Parse.ly Analytics measures content performance on thousands of websites. Currents aggregates and anonymizes those sites’ data to create a one-of-a-kind view of therelationship
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Access to last 30 days of data. Updated data every 15 mins. Top 500 rows. High-traffic news alerts for 10 items. Geographic segmentation. Sort by demand. CSV exports. $99. Sign in to upgrade.PARSE.LY CURRENTS
Currents shows what 1 billion people pay attention to online. Sign upfor free!
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Currents is an essential tool for agencies of the future like Kivvit. We use Currents to discover how readers find articles about client sectors, what popular sub-topics are and what market areas are most interested in certain news.PARSE.LY STATUS
Welcome to Parse.ly's home for real-time and historical data on systemperformance.
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Discover how people are paying attention to All traffic THE AUTHORITY REPORT THE AUTHORITY REPORT COMPARING SOCIAL NETWORKS Individual Sites: Individual Data While we look for network-wide trends to give the industry a sense of the 10,000 foot view when it comes to averages, one of the recurring MASHABLE’S USE OF PARSE.LY’S DATA PIPELINE VISIT US PARSELY.COM READ PAST CASE STUDIES WWW.PARSELY.COM/RESOURCES CASE STUDY Mashable (www.mashable.com) is a global, multi-platformmedia and
REPORT PERIOD JAN. 2016–DEC. 2016 THE AUTHORITY REPORT SEE PAST REPORTS AND SUBSCRIBE TO FUTURE RELEASES WWW.PARSELY.COM/AUTHORITY VISIT US PARSELY.COM THE AUTHORITY REPORTFor almost
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GETTING THERE
- 2 - Getting There | parsely.com Contents 3 4 6 8 10 12 14 Introduction Data access & data literacy What success looks like Poor choices: Metrics that miss the point THE AUTHORITY REPORT THE AUTHORITY REPORT COMPARING SOCIAL NETWORKS Individual Sites: Individual Data While we look for network-wide trends to give the industry a sense of the 10,000 foot view when it comes to averages, one of the recurring 15 WAYS PARSE.LY CAN HELP INCREASE REVENUE Parse.ly measures real time and historical analytics with metrics and KPI's that the whole organization can use and benchmark against. Here’s how Parse.ly stacks up against other solutions: MASHABLE’S USE OF PARSE.LY’S DATA PIPELINE VISIT US PARSELY.COM READ PAST CASE STUDIES WWW.PARSELY.COM/RESOURCES CASE STUDY Mashable (www.mashable.com) is a global, multi-platformmedia and
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Discover how people are paying attention to United States antitrustlaw
SLATE’S NORTH STAR METRIC case study visit us www.parse.ly read past case studies www.parse.ly/resources Slate’s north star metric In 2014, Slate launched Slate Plus, a membership THE AUTHORITY REPORT BY THE AUTHORITY REPORT Newsroom product teams know that readers consume their content through a variety of mobile, tablet, and desktops—but exactly how much variety is there? In this Authority Report, Parse.ly’s data teamtook a BUILDING A NEW REVENUE STREAM AT GREENTECH MEDIA READ PAST CASE STUDIES WWW.PARSELY.COM/RESOURCES VISIT US PARSELY.COM Greentech Media is a business-to-business news and market analysis site covering the clean energy industry, including solar power, nextgeneration
JAN. – MAR. 2016 DOES TWITTER MATTER FOR NEWS SITES? THE AUTHORITY REPORT * Google Sites: Aggregate of all of Google-owned properties, e.g. Google.com, Google.ca, and Google News. * RSS Readers: All external traffic from RSS reader services such as feedly.com. In each Authority Report, we show the top known referral sources to our network of sites. Each of these shows a snapshot of Who are you writing for? How PolicyGenius promotes the right content on the right channels: WATCH WEBINAR NOW!
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START ACTING ON INTERNET ATTENTION WITH THESE RESOURCES. True attention, measured by Parse.ly, reveals what people are willing to spend their time with—what resonates with them and what they care about. Parse.ly explores what matters to consumers and media companiesusing our data.
2018 TRAFFIC SOURCES BY CONTENT CATEGORIES AND TOPICS USE THIS REPORT TO SEE WHERE AUDIENCES ARE CONSUMING CONTENT BASED ON CATEGORY AND TOPIC. FIND NEW AUDIENCES AND DISTRIBUTION CHANNELS FORYOUR CONTENT.
NETWORK REFERRER DASHBOARD FOLLOW INTERNET TRAFFIC TRENDS WITH THIS DASHBOARD. USE IT TO COMPARE TRAFFIC FROM THE BIGGEST REFERRERS —LIKE FACEBOOK AND GOOGLE—BUT ALSO TO TRACK AND COMPARE NICHE SOURCES OF TRAFFIC. REDEFINING BOUNCE RATE WITH ENGAGED TIME READ THIS REPORT TO UNDERSTAND THE QUALITY OF SITE VISITORS BEYOND BOUNCE RATE. THIS INCLUDES BENCHMARKS FOR IDENTIFYING “GOOD” VS. “BAD” TRAFFIC AND IDENTIFYING THE MINIMUM AND MAXIMUM ENGAGEMENT THRESHOLDS FOR CONTENT. READY TO LEARN MORE ABOUT PARSE.LY?Get a demo
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