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their business.
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CAN YOU/SHOULD YOU USE MICRO FOUR THIRDS CAMERAS FOR REALMICRO FOUR THIRDS NEWSMICRO FOUR THIRDS PHOTOGRAPHYMICRO FOUR THIRDS FORUMMICRO FOUR THIRDS RUMORSMICRO FOUR THIRDS SENSOR SIZE I admit that micro four thirds gear can probably meet both of these criteria, nowadays, at least if you use a lens like the Panasonic 7-14mm f/4.0 zoom, but I have a hard time seeing a compelling reason to use micro four thirds gear for real estate. Seems to me that the compelling feature of micro four thirds is it's near DSLR quality atpoint
DO PHOTOGRAPHERS USE NEUTRAL DENSITY AND POLARIZING FILTERS? PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancingtheir business.
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WHO OWNS THE PHOTOS? NOT ALL REALTORS UNDERSTAND PHOTO Larry Lohrman. Larry Lorhman is the founder of the PFRE website, blog, and community. Over the decades, he came to be known as one of the founding influencers in the real estate photography industry. He is the author of many books, including the popular “The Business of Real Estate Photography“. Latest posts by Larry Lohrman ( see all) WHAT MLS PHOTO SIZE SHOULD REAL ESTATE PHOTOGRAPHERS Listing photos: Listing photo dimensions must be at least 330 pixels wide and 220 pixels high. Depending on the page, a photo can go as big as 3,264px (width) and 2,448px (height). You can save in JPG, PNG, TIF, or GIF image format while keeping the size around 10-50 MB. Agent profile: A professional photo represents an agent, so you need a WHAT LIGHTROOM EXPORT QUALITY SHOULD YOU USE WITH JPEGS What Lightroom Export Quality Settings Should You Use? When using Lightroom, the ideal export quality settings for print would be setting the quality slider at 80, which would equate to the same quality of 100. On the other hand, you can export JPEGs at 65 to 70 if HOW MUCH SHOULD YOU CHARGE FOR 1 TO 3 MINUTES OF DRONE PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancingtheir business.
BEST WIDE ANGLE LENS FOR SONY A7III PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancingtheir business.
DO REAL ESTATE PHOTOGRAPHERS NEED TO COLLECT SALES TAX ON The method of delivery – whether tangible (i.e., print or CD) or electronic – does not determine the taxability of the transaction. So no, as long as you license your clients to USE the photographs you shoot it is not considered a sale in the traditional sense so you don't have to collect sales tax. On the other hand, you sell all the WHAT ARE THE REQUIREMENTS FOR PHOTOGRAPHERS WITH REGARDS PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancingtheir business.
CAN YOU/SHOULD YOU USE MICRO FOUR THIRDS CAMERAS FOR REALMICRO FOUR THIRDS NEWSMICRO FOUR THIRDS PHOTOGRAPHYMICRO FOUR THIRDS FORUMMICRO FOUR THIRDS RUMORSMICRO FOUR THIRDS SENSOR SIZE I admit that micro four thirds gear can probably meet both of these criteria, nowadays, at least if you use a lens like the Panasonic 7-14mm f/4.0 zoom, but I have a hard time seeing a compelling reason to use micro four thirds gear for real estate. Seems to me that the compelling feature of micro four thirds is it's near DSLR quality atpoint
DO PHOTOGRAPHERS USE NEUTRAL DENSITY AND POLARIZING FILTERS? PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancingtheir business.
BEST NIKON LENS FOR VIDEO PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancingtheir business.
BEST LENS FOR A7S
PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancingtheir business.
HOW TO CENTER AN IMAGE IN PHOTOSHOP PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancingtheir business.
BEGINNERS GUIDE TO LIGHTING CHOICES FOR REAL ESTATE PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancingtheir business.
BEGINNERS GUIDE TO FINDING REAL ESTATE PHOTOGRAPHY CLIENTS Beginners Guide To Finding Real Estate Photography Clients. A real estate photographers success is highly dependent on building business relationships with listing agents in their market area. There are very few businesses where you can make a list of names, phone numbers, email addresses of all your potential customers, but you can in real AN INTRODUCTION TO IGUIDE For properties ranging from 1,450 to 10,000 square feet, standard iGUIDE costs $29 or $0.02 per square foot, whereas premium iGUIDE costs $43.50 or $0.03 per square foot. If the property is over 10,000 square feet, standard rates are $200 plus $0.015 per square foot, while premium iGUIDE costs $300 plus $0.023 per square foot. LIGHTING FOR REAL ESTATE PHOTOGRAPHY VIDEO SERIES BY SCOTT Lighting for Real Estate Photography Video Series by Scott Hargis. Recently, I was talking to Malia Campbell who shot the video for Scott Hargis's now famous real estate photography lighting video series. She reminded me that we are going on 6 years since she and Scott released this fantastic video series. For those of you who are just starting EXAMPLES OF REAL ESTATE VIDEO SHOT WITH THE DJI OSMO PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancingtheir business.
HOW MUCH TO SELL PHOTO RIGHTS FOR? PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancingtheir business.
CROP SENSORS VS FULL FRAME: CROP OR CRAP? PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancingtheir business.
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WHAT ARE YOU GOING TO STOP DOING ONCE YOU GET BACK TO SHOOTING?May 15th, 2020
Darlene,
from Buffalo, NY writes: > _“I know there are some photographers working right now in > different parts of the country, but not me. When this whole Covid-19 > thing started, I thought that I would use this unexpected free time > to my advantage by knocking things off my to-do list in my business. > Instead, I’m doing other things like playing with my kids and > reading rather than worrying about my list. I’m just wondering if > others are feeling this way or if I’m wasting an opportunity to > catch-up and get ahead of the game.”_ It’s a very interesting thing that you’re bringing to light, Darlene, and I’ll be curious to hear what others in our community have to say about it. Personally, I totally understand what you’re going through and for what it’s worth to you, I don’t think you’re wasting an opportunity. In fact, it sounds to me like you’re taking advantage of an opportunity! I don’t want to sound preachy but at the end of the day, one of the positive things that I think we all hope is going to come out of this pandemic is that a great mass of people will stop their obsession with to-do lists and focus more attention on trying to find some meaning in all of this turmoil and loss that we’ve all been feeling. I think on some level, Darlene, you know that your to-do list is probably never going to be completed–and given that you have some unexpected time with your kids who are at home from school, maybe now is _NOT_ the time to focus on that to-do list. For you, there’s probably more meaning (and value) in spending time with them, so take advantage of it! I also think this same principle of looking for what’s most important can be applied to your photography business. What are the things in your craft/business that you’ve been giving too much attention or have been worrying too much about? What would be easiest to let go of? Perhaps, the best way to answer this question is to take the mental energy that you’d use to come up with “to-do” lists and instead, use it to develop a “to-_DON’T_” list. Anyway Darlene, I’ve been feeling exactly the same way you’ve been feeling. I’m trying to fight my workaholic tendencies and instead, I’m trying to be more “present” in my day-to-day life. I know this hasn’t been the typical PFRE blogpost but I hope it’s been of value, anyway. If so, what are the things you’re going to do differently in your photography business, when you get back to work?Tony Colangelo in
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IDEAS FOR IMPROVING CREATIVITYMay 12th, 2020
A
short while ago, I wrote a POST ON CREATIVITY.
Specifically, on how we often get in the way of our own creativity. I thought I’d follow-up that post by writing an article on how to move past those self-induced obstacles toward actually improvingcreativity.
Not surprisingly, doing a Google search on the definition of creativity will yield a number of creative results! For me, creativity is that brief moment of inspiration, in which information (usually from disparate sources) coalesces into an idea which guides a set of actions. Quite often, this flash of insight appears to come out of the blue, from the seeming “nothingness” of our subconscious/unconscious mind. The results though, are very real and allow us to move forward, whether it be while shooting a house for a client, solving a business challenge, coming up with a household budget or working through a difficult parenting challenge with a youngchild.
There are a number of “best practices” that I found in my research related to improving creativity. Here are a few that I think can help boost creativity in your photography: Continue Reading »Tony Colangelo in
Creativity
| 3 Comments »
WHAT DOES “NEXT LEVEL” MEAN TO YOU? (AND WHAT’S STOPPING YOU FROM GETTING THERE)?May 10th, 2020
Jason,
from St. Louis, MO writes: > “One of the things that I keep hearing about in photography is the > idea of getting to the ‘next level’. I’ve always assumed that > this meant getting better at taking pictures but I’m guessing this > might mean different things for different people. I’d love to hear > what ‘next level’ means for others.” What a great idea, Jason! I’m also looking forward to hearing what others have to say about this, as the question can certainly have some depth to it. For me, my first clear “next level” came when I got over my irrational fear of off camera flash. My first attempts at using it were an abject failure. Like so many in our community, I started out by getting Scott Hargis’s _Lighting Essentials_ book and I tried following his “getting it in camera” approach. It didn’t matter how hard I tried though, my earliest attempts were so bad that it affected my confidence, which in turn, prompted me to give up on off-camera flash. The result was a decision to go the Photomatixroute.
While my clients were happy with what I delivered to them, those failures in using off-camera flash stuck in my craw and the longer I went without trying to get back on the horse, the worse it got. My phobia grew to have a life of its own! A few months later, I entered a photo into a PFRE _Photographer of the Month_ contest (it was the best shot that I thought I’d ever taken, to that point, using Photomatix… looking back at it now, I cringe!). As fate would have it, Scott, himself, gave me a scathing review on that picture. Oddly enough, that review altered the trajectory of my career because it forced me to reconsider what I was doing. I’m a little embarrassed to admit this but the sting of that comment made me realize that the fear of failure that I’d carried with me was the biggest obstacle to my success, not my inability to effectively use off-camera flash. So I decided to give it another crack. Luckily, over time, I got the hang of it and it helped me to create better pictures, which ultimately led to more and better opportunities in my photography business. In thinking through Jason’s question though, I know that “next level” doesn’t necessarily have to mean trying to get better photos. So, I’m really looking forward to hearing what “next-level” means to you. I hope you’ll leave a comment and share your personal definition. More importantly, I’m hoping you’ll also share your thoughts on _WHAT’S GETTING IN THE WAY_ of you getting to that next level. Thanks for writing in, Jason!Tony Colangelo in
Business of real estate photography,
Inspiration
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FOLLOW-UP: THINKING THROUGH YOUR PRICING STRATEGICALLYMay 7th, 2020
Ken,
from Pittsburgh, PA writes: > _“Hey Brandon, I liked your recent article on helping beginners > set up their pricing for their photography. I think you highlighted > the key points. Any ideas or suggestions for those of us who’ve > been doing this for awhile?”_ Thanks Ken, I’m glad you liked that article. For those of you who may have missed it, you can find it by CLICKING HERE.
Your bringing up this topic reminded me of an article that I read a little while back from a website (sage.com ) that I subscribe to about blog articles focused on small-to-medium sized businesses. I thought it would be good to use it as the foundation for this article, which will be a follow-up to my last pricing article. This particular piece focused on looking at pricing “strategically” and even though it was only a short article, it gave quite a few nuggets that I think will be helpful to more experienced photographers including: * it’s pricing, not operational efficiencies, that is most likely to determine your overall profitability. * it doesn’t take a huge price increase to generate a significant increase in profitability. * it’s a bigger mistake to set prices that are too low, ratherthan too high.
* the importance of setting up multiple pricing tiers–i.e., most buyers don’t have a specific price in mind when making a buying decision. Instead, they tend to have a price “range” to gauge if a price is acceptable (This is why it’s important to have tiered pricing, as this allows us more opportunity to hit that range.) * knowing the difference between “cost-based” pricing and “value-based” pricing. To read the entire article, just CLICK HERE.
While it’s not geared to very small businesses like we see in our field, the principles it reviews got me thinking creatively at the time about my own pricing and I’m hoping it’ll do the same for you. It’s not a step-by-step guide but I think you’ll find it interesting. I’m hoping it will spur some creativity in you with regard to your own pricing. I’d love to hear from some of the more seasoned shooters in our community about the variables you’ve mulled over in setting up your own pricing structure.Brandon in
Business of real estate photography| 10 Comments »
HOW WOULD YOU EXPAND INTO A NEW MARKET?May 5th, 2020
Gary,
from San Diego, CA writes: > _“How do you go about expanding into a new nearby market/area? > Haven’t been able to get a solid foothold in a nearby town that > would work great with our business model. We’ve done flyers, > pop-in’s, and even tried to work our connections for referrals and > nothing seems to be working. Any ideas/strategies welcome!”_ Over the past few weeks, I’ve invited a group of photographers to beta-test the new PFRE 2.0 website. While I’ll be sharing a lot more information about our new website in the near future, I wanted to share with you this question which was posed on the “Community” discussion portal within the new website. I know that with so many of you in our community, running your business as a “one-person show”, this might not be directly relevant to you. Nevertheless, I think it’s a useful and provocative topic to bring to the community in terms of spurring discussion and creativity. Who knows; you might be in the same boat some day! Anyway, the advice/suggestions that Gary got on the beta-siteincluded:
* focusing on improving SEO for the new locale * spending some time trying to understand what he’s hoping to achieve by going to a new town * developing a relationship with a decent shooter in the new market who could benefit from your knowledge, experience, and infrastructure, then adding them to your team while having them grow the volume like you have in your own market. I hope you’ll add your own thoughts to help Gary out on this very interesting question.Brandon Cooper
in Marketing
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INTERVIEW: IMPROVING SEO AS PART OF YOUR MARKETING PLAN, WITH DEEZUNKER (PART 2)
May 3rd, 2020
AUTHOR: TONY COLANGELOIn PART 1
of this two-part post, our guest, Dee Zunker, reviewed:
* An overview of SEO: What it is and why it’s important in marketing your photography business. * Where to start when improving one’s SEO * The top-3 things to improve SEO TC: YOU MENTIONED “TRUST” EARLIER IN THE INTERVIEW. I’M ASSUMING YOU’RE TALKING ABOUT GOOGLE BEING ABLE TO TRUST THE LEGITIMACY OF YOUR SITE. IS THAT CORRECT? DZ: Yes, there are tons of places out there for you to put your images and talk about your business. You’ve got your social websites, like Facebook, Instagram, and Twitter. You’ve also got other websites where you can place some info about your business, like Yext or on Yelp. You should have a business listing on all of those places, and your name, address, and phone number should be consistent between each one of them. Doing this allows Google to connect you to places outside of your own website. You should include your business with your website anywhere you can. You can go to https://moz.com/products/local to check the main directory listings. Many of these sites are free to add your listing, but Moz will do it for you for a fee. Yext has a similar service. TC: SO HAVING YOUR WEBSITE CONNECTED SOMEHOW TO OTHER SITES IS HOW GOOGLE LEARNS TO TRUST YOUR SITE, YES? DZ: That’s definitely part of it. Google notes other websites that are pointing back to your website. It begins to trust your website as being legitimate because it has so many other legitimate websites pointing back at you. Your name, address, and phone number need to be consistent between these different sites. Continue ReadingTony Colangelo in
Marketing ,
SEO | 4 Comments
MAY 2020 PHOTOGRAPHER OF THE MONTH CONTEST NOW OPEN.May 2nd, 2020
THE MAY 2020 PHOTOGRAPHER OF THE MONTH CONTEST IS NOW OPEN FORSUBMISSIONS.
The theme this month is: DETAIL SHOT Submit your still image entries HERE THE APRIL 2020 VIDEOGRAPHER OF THE MONTH CONTEST HAS BEEN EXTENDED UNTIL THE END OF MAY. Submit your video entries HEREBrandon in PFRE
Photographer of the month,
PFRE Videographer of the month,
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INTERVIEW: IMPROVING SEO AS PART OF YOUR MARKETING PLAN, WITH DEEZUNKER (PART 1)
May 1st, 2020
AUTHOR:
TONY COLANGELO
Recently, the PFRE community came together for a fundraiser event to raise money to support all those front-line workers who are working so tirelessly to help those who’ve been afflicted with the Covid-19 virus. The event brought together 13 prominent real estate and interiors photographers in a live Q&A panel. It was a great evening of camaraderie and learning–all for a great cause. One item of discussion revolved around managing one’s website. One of the panelists, DEE ZUNKER , shared some wonderful information related to the importance of search engine optimization (SEO) as part of an overall website management and marketing approach. I was really impressed with both the content of her answer and the clear confidence with which she presented it. We haven’t had too many articles written on SEO over the years on PFRE, so I thought that it would be a good opportunity to interview Dee onthe topic.
_THIS POST IS THE FIRST OF TWO ON THE SUBJECT OF IMPROVING ONE’S SEO TOWARD BETTER MARKETING YOUR PHOTOGRAPHY BUSINESS._ TC: HI DEE! WELCOME, AND THANKS FOR TAKING THE TIME TO TALK ABOUT SEO. IF MEMORY SERVES, YOU’RE FROM THE HOUSTON AREA, YES? TELL ME A LITTLE BIT ABOUT YOU AND YOUR BACKGROUND. DZ: Yes, I’m in Houston and specifically, I live in the town of Bellaire. I’ve been doing photography seriously for about 13-14 years. I was originally focused on event and fine arts photography as a part-time thing. Then my business started to grow and I started working on the commercial side in 2014, when Google asked me to be a photographer for them to do their 360 work. It became very clear to me that businesses needed imagery and not just the 360s. They needed top-notch interiors and exterior shots for their business. That’s when I really started focusing on that type of photography. This worked out because I’d always been drawn to structures and buildings and architecture anyway. I then started to get larger and larger projects. I thought I’d be doing a lot more real estate photography once I went full time, but I ended up going more toward working for businesses and the commercial side of things, such as property management, architecture, and construction. TC: HOW DID YOU BECOME SO PROFICIENT IN SEO? DZ: I’m an avid do-it-yourselfer anyway. I applied that mindset to SEO and I have gone through all aspects of website development. I actually started with a Smugmug site many years ago. As I started learning about SEO, though, I realized that I wasn’t getting found by customers. So I started using a WordPress site. From there, I started learning more and more about SEO. I’ve been able to take what I’ve learned and implement it and now I’m on the first page of Google in my area for 15 keywords. Because of that, I get 3-5 inquiries weekly from people who are very interested in what I do, and want to find out more about my services. TC: I’M GUESSING THAT THERE ARE A FEW FOLKS IN OUR COMMUNITY WHO ARE NEW TO THE FIELD AND MAY HAVE RECENTLY PULLED TOGETHER A WEBSITE FOR THE FIRST TIME. AS SUCH, THEY MAY BE UNFAMILIAR WITH SEO. SO, IN A NUTSHELL, WHAT IS SEO AND WHY IS IT IMPORTANT? Continue Reading »Tony Colangelo in
SEO | 5 Comments
ARE YOU ABLE TO DIRECTLY UPLOAD IMAGES TO YOUR LOCAL MLS?April 29th, 2020
Frank
writes:
> _“I have a question for the blog. Do any real estate photographers > have their systems set up to automatically upload images to their > local MLS? If so, did you have to agree to the same Terms of Service > their Realtor members have too?”_ Brandon has asked me to post this question, as he’s currently indisposed. I’m not sure if you’ve heard but Brandon’s home town of Fort McMurray, Alberta, is currently closed due to extremely severe flooding (almost four years after it almost burned down to the ground!). While Brandon and his family are doing okay, a great many people have had to be evacuated. I know you all join me in sending Brandon and his family our best wishes. In terms of answering Frank’s question, I will put it out to the community, as I simply don’t know the answer and it would be unhelpful for me to guess. I will look forward to seeing everyone’s comments. Thank you!Tony Colangelo in
MLS | 35 Comments
HOW DID YOU ESTABLISH YOUR INITIAL FEES WHEN YOU GOT STARTED?April 27th, 2020
Lauren,
from Los Angeles, CA writes: > _“I was trying to look on this site to see any data/info about > rates for Los Angeles? I’ve been doing photography for 10 years > initially with fashion but recently want to get into real > estate/interiors. I tried researching online but most prices are for > across the US and I think rates are higher in LA. I currently have > my lowest rate at $250 but I’m wondering if I should price higher. > Also, should I include my rates in my first email when I reach out > to realtors or just introduce myself in the first email. Thanks!”_ Hi Lauren. Unfortunately, PFRE doesn’t have any formal data store of rates on our site. It would be a nightmare to research, manage, and keep up-to-date–especially on a city-by-city basis. That said, there are typically a couple of variables that most people consider when trying to figure out initial rates. The first one, just to sit down in front of your computer and do some research on your local competitors. The odds are that a number of them will publish their rates on their website. If you find a number of photographers that do this, then you’ll be able to gauge the quality of your work against theirs. From there, if you see a competitor is charging X and you think you’re way better than them and then you see another competitor who’s charging Y but they’re way better than you, then you have a couple of reference points by which to “spitball” your initialpricing.
Even though doing this sort of analysis seems reasonable, please make sure that you _DO NOT_ make this your only form of analysis when establishing your fee schedule. Yes, it’s great to have some indication of what your competitors are doing but at the end of the day, you are the one who has to make a living at this. As such, you have to give some thought as to a number of variables, not the least of which is how much money to you need to cover expenses; how much money do you need to pay yourself to take into account your experience levels; and of course, having a little left over in the form of profit is always a good idea! To give you a good flavor for processing this, here are a couple of articles written by Garey Gomez over a year ago. I’m pretty confident that these will be helpful to you. * Understanding your Cost of Doing Business – Part 1 * Understanding your Cost of Doing Business – Part 2 Also, it’s generally accepted that one of, if not, _the_ best resource for tackling this topic, among many others important to professional photographers, is _Best Business Practices forPhotographers
_,
by John Harrington.
In terms of your question related whether you should be including your rates as part of your introductory “reach-out” marketing emails, it’ll be interesting to see how others answer this question but for me, I personally wouldn’t. I just don’t think it’s appropriate in a first contact. My fee is something that I’d want to hold off on talking about until I connected with the client personally. Thanks for writing in, Lauren. Good luck!Brandon in
Business of real estate photography| 7 Comments »
RESPONDING TO A CLIENT WHO INTERFERES WITH A PHOTOSHOOTApril 25th, 2020
Lynn
writes:
> _“I would like your opinion regarding a real estate agent’s > interference on the photoshoot. This particular agent arrives 3/4 of > the way through the shoot and then questions me about each and every > room in front of the owner. She will say, “Did you get that > room?” I don’t know if she is trying to prove herself to the > customer but I find it demeaning in a big way. I have been > photographing homes for 27 years and my problem that I am certainly > in a zone while I am shooting the rooms. This just totally throws me > off in front of the seller and I have lost my concentration. I > mentioned this to her today and she was pissed. After all, I started > this business before anyone ever photographed houses; I am hired for > my expertise. What do you all think about this?”_ Wow, that’s an interesting one, Lynn! My answer is a two-parter. The first part revolves around some info that is missing for me in your write-up. I’d want to find out from you if you’ve given some thought on the manner in which you’ve expressed your displeasure with the client. For instance, if you’d expressed yourself with an angry tone, it might have caused her to be taken off-guard or resentful, which might lead her to feeling “pissed”, as you put it. I’m not trying to insult your sensibilities, nor your professionalism, Lynn; I’m just wanting to cover off some potential explanations for your client’s immediate reaction. If, however, you presented your concern appropriately and she still got pissed right away, then that’s another story. If she’s a longer-term client that you have a previously good history with, then I might be inclined to try to salvage things. If she is a relatively new client though, and she’s already reacting to you this way, then I’d be inclined to part ways. I say that because someone who gets “pissed” so quickly, without giving thought as to how her behavior was affecting you, is a sign of disrespect in my eyes and for me, that is my personal “line in the sand”. Once it’s crossed, then it’s hard to come back from. The only time in my career when I’ve fired a client is over this very issue of feeling disrespected intheir presence.
Anyway, that’s my two-cents based on the information you’ve provided, Lynn. I’m sure others will offer additional insights and things for you to consider. Thanks again for reaching out.Brandon in
Customer Service
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CONGRATULATIONS GARY KASL! APRIL 2020 PFRE PHOTOGRAPHER OF THE MONTHApril 23rd, 2020
Congratulations
to GARY KASL from Carlsbad, CA; April 2020 Photographer of the Month! The theme this month was MASTER BEDROOM. We’ve had the great pleasure of watching Gary grow his business and improve his photography over the past few years and we’re excited to see where he takes things next! Thank you to everyone who participated and to the jurors who took time out of their busy schedules to contribute their votes and thoughtful commentary.* Gary Kasl – #13
* Amir Neshati – #4 * Matt Davis – #30 * Luke Phillips – #16 * Austin Baker – #2 Please feel free to view and comment on any of this month’s entriesHERE.
Here is what Gary had to say about the win: Continue Reading »Brandon in PFRE
Photographer of the month| 9 Comments »
DOES RECENT LEGAL RULING AFFECT YOUR VIEW ON USING INSTAGRAM?April 22nd, 2020
I
have really enjoyed the recent four-part series of posts by Mike Boatman on the ins-and-outs of copyright, including how to navigate the process of making a claim against an infringer. It really opened my eyes to a number of elements on the topic that I’d not previously considered. It actually gave me a lot more hope that, with a little bit of diligence, patience, and commitment to the process that Mike laid out, we can really hit back hard against those who use our photosinappropriately.
A couple of days ago, I saw a very recent article that really made my eyes roll! The article, which can be FOUND HERE,
reported what could be a significant ruling against the legal norm that a photographer always retains copyright. The article details a lawsuit filed in US District Court by a rather successful photographer, Stephanie Sinclair, against a news service called Mashup. Apparently, Mashup contacted Ms. Sinclair for permission to use a photo she’d posted on her Instagram (IG) account. She declined and despite this, Mashup used the photo anyway (Sound familiar?). In the ruling, the judge, Kimba Wood, states Ms. Sinclair’s decision to post the photo on IG “granted Instagram the right to sublicense the Photograph, and Instagram validly exercised that right by granting Mashable a sublicense to display the Photograph”. The judge noted that when Ms. Sinclair opened an account on IG, she agreed to its terms of service, which specified that IG had “a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to the content.” In light of this, apparently, the judge concluded that Mashable did not require a license from Ms. Sinclair to use her photo on its website. The article concludes by noting Ms. Sinclair’s lawyer stating that the district court opinion went contrary to “the binding law of the United States”. I have only been on IG for less than a year and I’m certainly not well-versed enough on it to make any sort of definitive statements here. In speaking to many photographers in our community though, I’ve come to appreciate that IG can be a very powerful marketing tool when used well. So, I simply wanted to ask the question: DOES THIS COURT-RULING GIVE YOU CAUSE FOR CONCERN REGARDING HOW YOU PROCEED WITH IG AS PART OF YOUR MARKETING PLAN? I look forward to yourcomments!
BTW, for those of you who didn’t catch Mike Boatman’s terrific articles, they’re well worth your time. You can find them by clicking on the links below: * Part 1: Making a Case for Image Copyright * Part 2: Real-World Copyright Litigation: A Photographer’sViewpoint
* Part 3: Copyright Registration and the Importance of “Chain ofEvidence Custody”
* Part 4: Discussing Copyrights with Your Clients–It’s a SalesTool
Tony Colangelo in
Business of real estate photography,
Marketing ,
Social Media
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TAKING ADVANTAGE OF “ACTIONS” IN PHOTOSHOP TO IMPROVE EDITINGWORKFLOW
April 21st, 2020
Bhavani, of Albuquerque, NM writes: > _“I’m really enjoying doing real estate photography part-time > (I’m semi-retired). I don’t do enough shooting to warrant > outsourcing my photos and to be honest, I’m not really crazy about > that idea anyway. I would like to get better at editing__ though. > __Especially getting more efficient with my editing in Photoshop. Do > you have any suggestions?”_ Thanks for writing in, Bhavani. Yes, it’s my sense that more and more photographers are outsourcing their editing. Certainly, if you’re a volume shooter or your have a team of shooters to achieve volume, then this makes a great deal of sense. After all, who wants to shoot several homes a day and then stay up until all hours of the morning editing those photos? That said, I also know that there are many shooters like you, Bhavani, who are perfectly happy doing one or two shoots a day or a few shoots per week. Even though you don’t have the pressure of editing multiple shoots a day, I think there’s still value in being efficient in your editing workflow. One of the things that I think most experienced Photoshop users do is take advantage of Photoshop’s “Actions” feature. An Action within PS is a process in which you record all editing steps you take (in the order you take them) in-between pressing the “start” and the “stop” button. If you haven’t been using actions as part of your workflow, then I’d encourage you to do so, Bhavani. One of my favorite online resources for Photoshop is Aaron Nace, the owner of PHLEARN. He’s a really engaging presenter and he definitely knows his stuff! Anyway, to view the video and to read a bit more about Photoshop Actions,please CLICK HERE
.
For some of the more experienced PS users in the community, what additional efficiency tips do you use in your editing workflow?Tony Colangelo in
Photoshop |
19 Comments »
CENSUS UPDATE
April 19th, 2020
On Friday, we announced plans to do a census for the real estate photography industry. While I believe the initiative is valid and necessary, I regret the timing and some of the wording that was used. As previously mentioned, the idea of creating an industry census has been floating around for a few years, but time and resources havehindered progress.
Mike Kelley’s recent announcement of creating a census for Architectural and Interior photographers on APA (Architectural Photographers Almanac) re-ignited the interest in a similar census tailored specifically to real estate photography. Since we were dealing with two different demographics (architectural/interior vs real estate), I didn’t hesitate to move forward with the initiative. In hindsight, I’ve realized that running our census now would interfere with APA’sefforts.
I have spoken to Mike and informed him that we would not move forward until the APA census has entirely run its course. If you are an interior or architectural photographer reading this, I encourage you to fill out the Global Architecture Photography Surveyover at APA.
We will circle back to the REP census at a later date. I have big hopes for this industry and am committed to building something that will encourage discussion, facilitate collaboration, and be a resource for those who strive to improve their photography and business. Participation in PFRE is and always has been voluntary. For those of you who want to participate, I welcome all help andconstructive input.
Take care,
Brandon
Brandon in
Uncategorized
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