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Share. PPC Land is a paid newsletter about online marketing. In PPC Land, subscribers can read news on marketing. Let me read it first. A Substack newsletter by Daniel Rijo. MY ACCOUNT - PPC LAND PPC Land. Email login link. log in with password. Don't have anaccount yet?
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PPC Land is a subscription-based publication focused on updates about PPC, adtech, online marketing, advertising and programmatic. PPC Land readers include publishers, advertisers, agencies, martech professionals, advisors, investors, and regulators.PPC LAND
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Marketing News by Rijo May 24, 202009:482020-05-24Read More
FACEBOOK LAUNCHES FACEBOOK SHOPS, FREE STOREFRONTS FOR MERCHANTS Mark Zuckerberg this week announced the launch of Facebook Shops, a new product that enables merchants to sell directly on WhatsApp, Messenger, Instagram, or Facebook. Facebook Shops will inspire people to shop and make buying and Marketing News by Rijo May 16, 202010:272020-05-16Read More
GOOGLE INTRODUCES PRICING RULES BY CREATIVE TYPE IN AD MANAGER Google this month introduced pricing rules by creative type in Ad Manager, Google’s SSP. According to Google, publishers are now able to set unified pricing rules that apply to only display or video (instream and outstream) creatives. Marketing News by Rijo May 16, 202010:092020-05-16Read More
PUBLISHERS NOW ABLE TO MANUALLY RECRAWL THE APP-ADS.TXT FILES IN ADMANAGER
Google this month introduced a new feature in Ad Manager, enabling publishers to manually recrawl the app-ads.txt files in Ad Manager. By crawling, Google Ad Manager validates the syntax and provide diagnostic information to troubleshoot errors. According Marketing News by Rijo May 15, 202022:392020-05-15Read More
GOOGLE CHROME TO BLOCK HEAVY ADS BY END OF AUGUST Google yesterday announced that it will update the browser Chrome to block heavy ads. Marshall Vale, Product Manager at Google, wrote that Chrome will interrupt heavy ads with an error page when the ad reaches the threshold of 4MB of network data, Marketing News by Rijo May 15, 202022:002020-05-15Read More
PIXALATE RECEIVES THE MRC ACCREDITATION FOR SOPHISTICATED INVALIDTRAFFIC (SIVT)
Pixalate this week announced it has received the accreditation from the Media Rating Council (MRC) for sophisticated invalid traffic (SIVT) detection and filtration, for display and video advertising across desktop and mobile web, mobile in-app, and Marketing News by Rijo May 10, 202010:102020-05-10Read More
NIELSEN LAUNCHES GRACENOTE AUDIO ON DEMAND WITH A DATASET OF 37 MILLION PODCAST EPISODES Nielsen this week launched Gracenote Audio On Demand, a dataset enabling search and discovery of over 37 million podcast episodes across all audio platforms. According to Nielsen, Gracenote Audio On Demand has podcast titles, descriptions and imagery Marketing News by Rijo May 10, 202009:342020-05-10Read More
HOW BRAND LIFT STUDIES WORK ON YOUTUBE? Advertisers that buy YouTube video ads are able to setup Brand Lift Studies on Google Ads or on DV360. Brand Lift Studies measure the moments along the consumer journey, including brand awareness, ad recall, consideration, Marketing News by Rijo May 10, 202009:302020-05-10Read More
GOOGLE TO INTRODUCE BRAND LIFT STUDIES ON TV SCREENS Google this week announced the introduction of Brand Lift Studies on TV Screens. Brand lift surveys will be available in the coming weeks for the YouTube app, and in early Q3 for YouTube TV. DebbieWeinstein,
Marketing News by Rijo May 9, 202022:192020-05-09Read More
SHOPIFY’S REVENUE GREW 47% IN THE FIRST QUARTER OF 2020 Shopify this week released the first-quarter 2020 financial results. Shopify’s total revenue in the first quarter was $470.0 million, a 47% increase from the comparable quarter in 2019. Shopify says the increase is driven by an Marketing News by Rijo May 9, 202018:252020-05-09Read More
AD-JUSTER GIVES A 33% DISCOUNT TO PUBLISHERS DUE TO CORONAVIRUS PANDEMIC Ad-Juster this week announced that will give a 33% discount to all customers, on their total monthly fees, for May, June and July 2020. Ad-Juster is a reporting and analytics platform for digital publishers, bought by DoubleVerify Marketing News by Rijo May 9, 202017:262020-05-09Read More
PINTEREST LAUNCHES AN APP ON SHOPIFY Pinterest this week launched an app on Shopify. Pinterest says the new app on Shopify gives merchants a quick way to upload catalogs to Pinterest and turn their products into shoppable Product Pins. Shopify merchants in the U.S. and Canada Marketing News by Rijo May 9, 202016:542020-05-09Read More
THERE IS A NEW FACEBOOK.COM; IT’S FASTER, HAS A DARK MODE, AND ISMORE ACCESSIBLE
Facebook this week introduced a new Facebook.com. Facebook says the new Facebook.com on the web is faster, with a new streamlined navigation, and has a dark more, with low brightness and more contrast. According to Facebook, on the new Facebook.comit’s easier
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