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World's #1 Influencer Marketing Platform. Welcome back babe, please log in to your account 13 WAYS TO WORK WITH FOOD INFLUENCERS 13. Affiliate marketing. Finally, influencer affiliate marketing is a quick-win in the food and beverage industry, especially if your products can be purchased online. Affiliate marketing is when influencers earn a percentage commission on all sales attributed to their influence and/or content. WHAT IS A GOOD ENGAGEMENT RATE ON TWITTER? Engagement rates between 0.02% and 0.09% are considered to be good. An influencer with a good engagement rate on Twitter could expect between 0.2 - 0.9 reactions for every 1000 followers. An engagement rate between 0.09% and 0.33% is considered to be high, where an influencer would expect 0.9 - 3.3 reactions for every 1000 followers onTwitter HOW TO MEASURE AN INFLUENCER’S ENGAGEMENT RATE (A Here's how to determine what a good engagement rate is and how to calculate it. Now that we’ve defined what engagement rate is in influencer marketing we’re ready to dive into the details and discuss how to measure an influencer’s engagement rate.. As mentioned in the previous article, engagement rate is an important metric as it can help to determine which influencers to work with 10 WAYS TRAVEL BRANDS CAN WORK WITH INFLUENCERS A tour company could engage an influencer to design a travel itinerary that becomes one of the brand's regular offerings. A luggage brand could engage an influencer to design a new range of luggage and travel accessories that becomes available to consumers. It could be a new stylish collection for the fashion conscious, or perhaps something WHAT IS A GOOD ENGAGEMENT RATE ON INSTAGRAM? Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate. In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer's profile. If the engagement rate is higher than 3%, thatis a
5 REASONS WHY CONTENT IS KING Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever before. Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a crucial element that reaps big rewards. SPARK | FEMALE FOUNDERS PROGRAM The SPARK Female Founders Program is a 12 month program designed to support Australian female entrepreneurs in scaling their businesses. It is built on the belief that when women get support, they really canchange the world.
OUR STAR TRAINER
Meet Our Trainer. Name: Danielle Lewis. About. Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency. Scrunch launched in late 2014, and since then has raised $3Million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane,Australia.
INFLUENCER MARKETING PLATFORM Kick your influencer marketing goals in the peach. Reach your ideal consumer with data-driven audience insights and a powerful technologyplatform to make
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World's #1 Influencer Marketing Platform. Welcome back babe, please log in to your account 13 WAYS TO WORK WITH FOOD INFLUENCERS 13. Affiliate marketing. Finally, influencer affiliate marketing is a quick-win in the food and beverage industry, especially if your products can be purchased online. Affiliate marketing is when influencers earn a percentage commission on all sales attributed to their influence and/or content. WHAT IS A GOOD ENGAGEMENT RATE ON TWITTER? Engagement rates between 0.02% and 0.09% are considered to be good. An influencer with a good engagement rate on Twitter could expect between 0.2 - 0.9 reactions for every 1000 followers. An engagement rate between 0.09% and 0.33% is considered to be high, where an influencer would expect 0.9 - 3.3 reactions for every 1000 followers onTwitter HOW TO MEASURE AN INFLUENCER’S ENGAGEMENT RATE (A Here's how to determine what a good engagement rate is and how to calculate it. Now that we’ve defined what engagement rate is in influencer marketing we’re ready to dive into the details and discuss how to measure an influencer’s engagement rate.. As mentioned in the previous article, engagement rate is an important metric as it can help to determine which influencers to work with WHAT IS A GOOD ENGAGEMENT RATE ON INSTAGRAM? Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate. In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer's profile. If the engagement rate is higher than 3%, thatis a
10 WAYS TRAVEL BRANDS CAN WORK WITH INFLUENCERS A tour company could engage an influencer to design a travel itinerary that becomes one of the brand's regular offerings. A luggage brand could engage an influencer to design a new range of luggage and travel accessories that becomes available to consumers. It could be a new stylish collection for the fashion conscious, or perhaps something 5 REASONS WHY CONTENT IS KING Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever before. Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a crucial element that reaps big rewards. SPARK | FEMALE FOUNDERS PROGRAM The SPARK Female Founders Program is a 12 month program designed to support Australian female entrepreneurs in scaling their businesses. It is built on the belief that when women get support, they really canchange the world.
OUR STAR TRAINER
Meet Our Trainer. Name: Danielle Lewis. About. Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency. Scrunch launched in late 2014, and since then has raised $3Million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane,Australia.
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World's #1 Influencer Marketing Platform. Welcome back babe, please log in to your accountINFLUENCE | SCRUNCH
Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency. Scrunch launched in late 2014, and since then has raised $3Million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane, Australia.SIGN UP - SCRUNCH
Scrunch Influencer Marketing Platform. World's #1 Influencer Marketing Platform. Sign up and start your influencer marketing journey SCRUNCH ANNOUNCED AS NEWS CORP'S EXCLUSIVE PUBLISHER Scrunch announced as the Influencer Marketing Platform for the News Prestige Network in an exclusive publisher partnership. In an exciting announcement this week, Scrunch was named the exclusive publisher partner of News Corp’s newly launching News Prestige Network. Scrunch’s influencer marketing platform and expertise will be capitalized on to help luxury Australian brands connect with HOW TO MAKE YOUR CONTENT STAND OUT Creating content is like entering the scary world of dating – you want to stand out for all of the right reasons, not the wrong ones. It's hard to stand out from the crowd, especially when the 'crowd' is the entirety of the World Wide Web. HOW TO WRITE AN IMPRESSIVE INFLUENCER BRIEF (WITH A HANDY The same rule applies for Influencer Briefs. Aim to delight the influencer and get them hooked. Make them want to work with you. 3. Clear Calls To Action. Don’t go to the effort to create an impressive brief only to forget to give the influencer a clear call to action. Make sure the influencer knows how to take the next steps andbe involved
HOW TO GIVE INFLUENCERS AN A+ EXPERIENCE AND WHY IT’S Whether you're brand new to the influencer marketing game, or just want to ensure your next campaign is flawless, read on to find out how to ensure your influencer has an A+ experience and why it HOW TO MEASURE THE EFFECTIVENESS OF INFLUENCER MARKETING It is absolutely critical to ensure you know how to measure success and what your key performance indicators are. There is a lot of information and tools around finding influencers and implementing an influencer marketing campaign, but when it comes to measuring the effectiveness of influencer marketing it can be like diving headfirst into a big black hole of the unknown. BUILD BRAND CREDIBILITY WITH INFLUENCER MARKETING Influencer marketing is a great strategy for building brand credibility, whether you are entering the market with a new brand and product, or are an established brand seeking positive PR and brand testimonials. Here, we explore what brand credibility is, how you can use influencer marketing to build credibility and the benefits thatcome with it.
WHAT IS A TRY-ON HAUL AND WHY SHOULD IT BE IN YOUR This is a great opportunity to collaborate with powerful influencers who have a strong and engaged following and drive brand awareness as well as product sales. Demonstrating the items. Another major benefit of try-on hauls is the ability for the influencer to showcase the items and actually show to their followers the real design and fit ofthem.
INFLUENCER MARKETING PLATFORM Kick your influencer marketing goals in the peach. Reach your ideal consumer with data-driven audience insights and a powerful technologyplatform to make
13 WAYS TO WORK WITH FOOD INFLUENCERS 13. Affiliate marketing. Finally, influencer affiliate marketing is a quick-win in the food and beverage industry, especially if your products can be purchased online. Affiliate marketing is when influencers earn a percentage commission on all sales attributed to their influence and/or content. WHAT IS A GOOD ENGAGEMENT RATE ON TWITTER? Engagement rates between 0.02% and 0.09% are considered to be good. An influencer with a good engagement rate on Twitter could expect between 0.2 - 0.9 reactions for every 1000 followers. An engagement rate between 0.09% and 0.33% is considered to be high, where an influencer would expect 0.9 - 3.3 reactions for every 1000 followers onTwitter WHAT IS A GOOD ENGAGEMENT RATE ON INSTAGRAM? Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate. In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer's profile. If the engagement rate is higher than 3%, thatis a
HOW TO MEASURE AN INFLUENCER’S ENGAGEMENT RATE (A Here's how to determine what a good engagement rate is and how to calculate it. Now that we’ve defined what engagement rate is in influencer marketing we’re ready to dive into the details and discuss how to measure an influencer’s engagement rate.. As mentioned in the previous article, engagement rate is an important metric as it can help to determine which influencers to work with HOW TO GIVE INFLUENCERS AN A+ EXPERIENCE AND WHY IT’S Whether you're brand new to the influencer marketing game, or just want to ensure your next campaign is flawless, read on to find out how to ensure your influencer has an A+ experience and why it 10 WAYS TRAVEL BRANDS CAN WORK WITH INFLUENCERS A tour company could engage an influencer to design a travel itinerary that becomes one of the brand's regular offerings. A luggage brand could engage an influencer to design a new range of luggage and travel accessories that becomes available to consumers. It could be a new stylish collection for the fashion conscious, or perhaps something 5 REASONS WHY CONTENT IS KING Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever before. Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a crucial element that reaps big rewards.OUR STAR TRAINER
Meet Our Trainer. Name: Danielle Lewis. About. Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency. Scrunch launched in late 2014, and since then has raised $3Million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane,Australia.
SPARK | FEMALE FOUNDERS PROGRAM The SPARK Female Founders Program is a 12 month program designed to support Australian female entrepreneurs in scaling their businesses. It is built on the belief that when women get support, they really canchange the world.
INFLUENCER MARKETING PLATFORM Kick your influencer marketing goals in the peach. Reach your ideal consumer with data-driven audience insights and a powerful technologyplatform to make
13 WAYS TO WORK WITH FOOD INFLUENCERS 13. Affiliate marketing. Finally, influencer affiliate marketing is a quick-win in the food and beverage industry, especially if your products can be purchased online. Affiliate marketing is when influencers earn a percentage commission on all sales attributed to their influence and/or content. WHAT IS A GOOD ENGAGEMENT RATE ON TWITTER? Engagement rates between 0.02% and 0.09% are considered to be good. An influencer with a good engagement rate on Twitter could expect between 0.2 - 0.9 reactions for every 1000 followers. An engagement rate between 0.09% and 0.33% is considered to be high, where an influencer would expect 0.9 - 3.3 reactions for every 1000 followers onTwitter WHAT IS A GOOD ENGAGEMENT RATE ON INSTAGRAM? Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate. In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer's profile. If the engagement rate is higher than 3%, thatis a
HOW TO MEASURE AN INFLUENCER’S ENGAGEMENT RATE (A Here's how to determine what a good engagement rate is and how to calculate it. Now that we’ve defined what engagement rate is in influencer marketing we’re ready to dive into the details and discuss how to measure an influencer’s engagement rate.. As mentioned in the previous article, engagement rate is an important metric as it can help to determine which influencers to work with HOW TO GIVE INFLUENCERS AN A+ EXPERIENCE AND WHY IT’S Whether you're brand new to the influencer marketing game, or just want to ensure your next campaign is flawless, read on to find out how to ensure your influencer has an A+ experience and why it 10 WAYS TRAVEL BRANDS CAN WORK WITH INFLUENCERS A tour company could engage an influencer to design a travel itinerary that becomes one of the brand's regular offerings. A luggage brand could engage an influencer to design a new range of luggage and travel accessories that becomes available to consumers. It could be a new stylish collection for the fashion conscious, or perhaps something 5 REASONS WHY CONTENT IS KING Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever before. Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a crucial element that reaps big rewards.OUR STAR TRAINER
Meet Our Trainer. Name: Danielle Lewis. About. Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency. Scrunch launched in late 2014, and since then has raised $3Million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane,Australia.
SPARK | FEMALE FOUNDERS PROGRAM The SPARK Female Founders Program is a 12 month program designed to support Australian female entrepreneurs in scaling their businesses. It is built on the belief that when women get support, they really canchange the world.
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World's #1 Influencer Marketing Platform. Welcome back babe, please log in to your accountINFLUENCE | SCRUNCH
Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency. Scrunch launched in late 2014, and since then has raised $3Million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane, Australia. SCRUNCH.COMTRANSLATE THIS PAGE ‹ í½ézÛH²(øÿ> ZõU—]-PX¹ØeŸ£]´Ej£$K=ýù p‘¸™E‘j¿Èü™û óó(÷I&" K Hl²\çÖ¹êj‹ Dn±gdÄ Û;ÙíÜœî wúø þ FƤÿaÞlÀµmX SCRUNCH.COMTRANSLATE THIS PAGE ‹ í½ézÛH²(øÿ ZõU—U-PX¹ØeŸ£]´Ej£$K=ýù p‘¸™ ÅEí ™?sŸb ` å>ÉDdbI‰M’»O «®¶Hb‰ÜbÏȈ?þ² ׺=; zÎpðé ü+ ŒQ÷ã†=Ú SCRUNCH.COMTRANSLATE THIS PAGE ‹ íýézÛH²0 ÿ ¯‚zªË® (¬\ì²ÏÑ.Ú"µQ’¥ž~ü`ã"q3 Š"Õ¾‘ïÏ7W1 0—2W2 ™X @b“å:oõ¨«- ¹Åž‘ ümïd·{sº_ ¸ãÑÇ?ðoe¤Oú 6ìÉ\Ûº
WHAT IS ENGAGEMENT RATE AND WHY IS IT IMPORTANT IN This influencer has an engagement rate of 1.5%. This means you will receive approximately 3,000 interactions per post at a cost of $0.67 per engagement. Whereas, an influencer with only 10,000 followers may charge you USD$750 per post but have a high level of engagement at 18.5%. This means you should expect to receive approximately 1,850 SPARK | FEMALE FOUNDERS PROGRAM The SPARK Female Founders Program is a 12 month program designed to support Australian female entrepreneurs in scaling their businesses. It is built on the belief that when women get support, they really canchange the world.
INFLUENCER MARKETING DISCLOSURE GUIDELINES IN AUSTRALIA Below are some of the examples provided by the AANA in the statement which particularly apply to influencer marketing. Scenario 1. The "FabFaces" make-up brand collaborates with a well-known social media influencer to create editorial content such as a blog,_ vlog_, Tweet or review about the brand and/or its products. Guidance 1. SCRUNCH.COMTRANSLATE THIS PAGE ‹ í½ézÛH²(øÿ ZõU—U-PX¹ØeŸ£]´Ej£$K=ýù p‘¸™ ÅEí ™?sŸb ` å>ÉDdbI‰M’ëܺW]m‘ È-öŒŒøãoû§{Û³ ¡ç ŸþÀ¿ÂÀ u?nØ SCRUNCH.COMTRANSLATE THIS PAGE ‹ íýévÛJ² Œþï§`i/׶w F VÉÝ’¨ ¶HMÔX·– ‚$(N&AqÐñ‹|¿¾g»Or#21$€Ä$Éuúv»vÙ4Aä sFFüóoµóÃÖÃÅQ¡o †_þéümê /ÿ INFLUENCER MARKETING PLATFORM Kick your influencer marketing goals in the peach. Reach your ideal consumer with data-driven audience insights and a powerful technologyplatform to make
13 WAYS TO WORK WITH FOOD INFLUENCERS 13. Affiliate marketing. Finally, influencer affiliate marketing is a quick-win in the food and beverage industry, especially if your products can be purchased online. Affiliate marketing is when influencers earn a percentage commission on all sales attributed to their influence and/or content. 10 WAYS TRAVEL BRANDS CAN WORK WITH INFLUENCERS A tour company could engage an influencer to design a travel itinerary that becomes one of the brand's regular offerings. A luggage brand could engage an influencer to design a new range of luggage and travel accessories that becomes available to consumers. It could be a new stylish collection for the fashion conscious, or perhaps something HOW TO GIVE INFLUENCERS AN A+ EXPERIENCE AND WHY IT’S Whether you're brand new to the influencer marketing game, or just want to ensure your next campaign is flawless, read on to find out how to ensure your influencer has an A+ experience and why it HOW TO MEASURE AN INFLUENCER’S ENGAGEMENT RATE (A Here's how to determine what a good engagement rate is and how to calculate it. Now that we’ve defined what engagement rate is in influencer marketing we’re ready to dive into the details and discuss how to measure an influencer’s engagement rate.. As mentioned in the previous article, engagement rate is an important metric as it can help to determine which influencers to work with WHAT IS A GOOD ENGAGEMENT RATE ON TWITTER? Engagement rates between 0.02% and 0.09% are considered to be good. An influencer with a good engagement rate on Twitter could expect between 0.2 - 0.9 reactions for every 1000 followers. An engagement rate between 0.09% and 0.33% is considered to be high, where an influencer would expect 0.9 - 3.3 reactions for every 1000 followers onTwitter LONG-TERM PARTNERSHIPS VS. ONE-OFF ENGAGEMENTS A sole mention on an influencer's account is a lot less genuine when compared to a long-term influencer partnership where the influencer is regularly posting about this new must-have product/service. Authenticity sells, especially when it comes to influencer marketing, so a one-off engagement is not favourable to switched-on audiences.One-off
SPARK | FEMALE FOUNDERS PROGRAM The SPARK Female Founders Program is a 12 month program designed to support Australian female entrepreneurs in scaling their businesses. It is built on the belief that when women get support, they really canchange the world.
5 REASONS WHY CONTENT IS KING Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever before. Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a crucial element that reaps big rewards.OUR STAR TRAINER
Meet Our Trainer. Name: Danielle Lewis. About. Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency. Scrunch launched in late 2014, and since then has raised $3Million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane,Australia.
INFLUENCER MARKETING PLATFORM Kick your influencer marketing goals in the peach. Reach your ideal consumer with data-driven audience insights and a powerful technologyplatform to make
13 WAYS TO WORK WITH FOOD INFLUENCERS 13. Affiliate marketing. Finally, influencer affiliate marketing is a quick-win in the food and beverage industry, especially if your products can be purchased online. Affiliate marketing is when influencers earn a percentage commission on all sales attributed to their influence and/or content. 10 WAYS TRAVEL BRANDS CAN WORK WITH INFLUENCERS A tour company could engage an influencer to design a travel itinerary that becomes one of the brand's regular offerings. A luggage brand could engage an influencer to design a new range of luggage and travel accessories that becomes available to consumers. It could be a new stylish collection for the fashion conscious, or perhaps something HOW TO GIVE INFLUENCERS AN A+ EXPERIENCE AND WHY IT’S Whether you're brand new to the influencer marketing game, or just want to ensure your next campaign is flawless, read on to find out how to ensure your influencer has an A+ experience and why it HOW TO MEASURE AN INFLUENCER’S ENGAGEMENT RATE (A Here's how to determine what a good engagement rate is and how to calculate it. Now that we’ve defined what engagement rate is in influencer marketing we’re ready to dive into the details and discuss how to measure an influencer’s engagement rate.. As mentioned in the previous article, engagement rate is an important metric as it can help to determine which influencers to work with WHAT IS A GOOD ENGAGEMENT RATE ON TWITTER? Engagement rates between 0.02% and 0.09% are considered to be good. An influencer with a good engagement rate on Twitter could expect between 0.2 - 0.9 reactions for every 1000 followers. An engagement rate between 0.09% and 0.33% is considered to be high, where an influencer would expect 0.9 - 3.3 reactions for every 1000 followers onTwitter LONG-TERM PARTNERSHIPS VS. ONE-OFF ENGAGEMENTS A sole mention on an influencer's account is a lot less genuine when compared to a long-term influencer partnership where the influencer is regularly posting about this new must-have product/service. Authenticity sells, especially when it comes to influencer marketing, so a one-off engagement is not favourable to switched-on audiences.One-off
SPARK | FEMALE FOUNDERS PROGRAM The SPARK Female Founders Program is a 12 month program designed to support Australian female entrepreneurs in scaling their businesses. It is built on the belief that when women get support, they really canchange the world.
5 REASONS WHY CONTENT IS KING Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever before. Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a crucial element that reaps big rewards.OUR STAR TRAINER
Meet Our Trainer. Name: Danielle Lewis. About. Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency. Scrunch launched in late 2014, and since then has raised $3Million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane,Australia.
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Get started with Scrunch for free, upgrade when you're ready to level up your Influencer program. BASIC Perfect for small brands. US$199/mo. Billed Monthly. START FOR FREE. Free Activation • Start Free • No Hidden Charges. Full directory access - 20 million influencers. Influencer data. Influencer age.LOGIN - SCRUNCH
World's #1 Influencer Marketing Platform. Welcome back babe, please log in to your account CONTACT US | SCRUNCH Kick your influencer marketing goals in the peach. Reach your ideal consumer with data-driven audience insights and a powerful technologyplatform to make
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Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency. Scrunch launched in late 2014, and since then has raised $3Million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane, Australia.SIGN UP - SCRUNCH
Scrunch Influencer Marketing Platform. World's #1 Influencer Marketing Platform. Sign up and start your influencer marketing journey SCRUNCH.COMTRANSLATE THIS PAGE ‹ íýivÛJ²0ŠþÿFÁÒ^»¶]%Pè ÚeŸ£^´EÊê-Õ«åŽ ÄÎlD‘*Oäýyw oo(w$/" M H4”ä}Žë²vY$@ 232ºŒŒŒøÇ_öNv/n¾ìW:Ó~ïã?ðo¥g Ú 6¼Á WHAT IS A GOOD ENGAGEMENT RATE ON INSTAGRAM? Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate. In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer's profile. If the engagement rate is higher than 3%, thatis a
SCRUNCH.COMTRANSLATE THIS PAGE ‹ í½ézÛH²(øÿ> ZõU—]-PX¹ØeŸ£]´Ej£$K=ýù p‘¸™E‘j¿Èü™û óó(÷I&" K Hl²\çÖ¹êj‹ Dn±gdÄ Û;ÙíÜœî wúø þ FƤÿaÞlÀµmX SCRUNCH.COMTRANSLATE THIS PAGE ‹ í½ézÛH²(øÿ ZõU—U-PX¹ØeŸ£]´Ej£$K=ýù p‘¸™ ÅEí ™?sŸb ` å>ÉDdbI‰M’»O «®¶Hb‰ÜbÏȈ?þ² ׺=; zÎpðé ü+ ŒQ÷ã†=Ú HOW TO MEASURE THE EFFECTIVENESS OF INFLUENCER MARKETING It is absolutely critical to ensure you know how to measure success and what your key performance indicators are. There is a lot of information and tools around finding influencers and implementing an influencer marketing campaign, but when it comes to measuring the effectiveness of influencer marketing it can be like diving headfirst into a big black hole of the unknown. INFLUENCER MARKETING PLATFORM Kick your influencer marketing goals in the peach. Reach your ideal consumer with data-driven audience insights and a powerful technologyplatform to make
13 WAYS TO WORK WITH FOOD INFLUENCERS If your business is in the food and beverage industry, here are some approaches to influencer marketing to try. Over the last couple of months I have shared some tips on how fashion and travel brands can work with and leverage influencers in their digital strategy, so today, I wanted to share something for all of the food and beveragebrands out there.
10 WAYS TRAVEL BRANDS CAN WORK WITH INFLUENCERS We love sharing our best tips and tricks to up your social media game and we're not going to stop any time soon. Here are our best hacks for travel brands wanting to work with influencers WHAT IS A GOOD ENGAGEMENT RATE ON TWITTER? Find out how to calculate and make sense of a good engagement rate on Twitter. In the last couple of weeks, we’ve spoken about and defined engagement rate and why it is so important in influencer marketing.More recently, we’ve looked at and analysed what a goodengagement rate is
5 REASONS WHY CONTENT IS KING Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever before. Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a crucial element that reaps big rewards. HOW TO GIVE INFLUENCERS AN A+ EXPERIENCE AND WHY IT’S Whether you're brand new to the influencer marketing game, or just want to ensure your next campaign is flawless, read on to find out how to ensure your influencer has an A+ experience and why it WHAT IS A GOOD ENGAGEMENT RATE ON INSTAGRAM? Understand what a good engagement rate is for an Instagram influencer. Recently on the Scrunch blog, we’ve looked at engagement rate and defined what it is, and why it is so important in influencer marketing. Now, we’re weighing in on what exactly a good engagement rate is on Instagram and how you can find out the expected engagement rate of an influencer you are planning to HOW TO MEASURE AN INFLUENCER’S ENGAGEMENT RATE (A Here's how to determine what a good engagement rate is and how to calculate it. Now that we’ve defined what engagement rate is in influencer marketing we’re ready to dive into the details and discuss how to measure an influencer’s engagement rate.. As mentioned in the previous article, engagement rate is an important metric as it can help to determine which influencers to work withOUR STAR TRAINER
Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency. Scrunch launched in late 2014, and since then has raised $3Million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane, Australia. SPARK | FEMALE FOUNDERS PROGRAM The SPARK Female Founders Program is a 12 month program designed to support Australian female entrepreneurs in scaling their businesses. It is built on the belief that when women get support, they really canchange the world.
INFLUENCER MARKETING PLATFORM Kick your influencer marketing goals in the peach. Reach your ideal consumer with data-driven audience insights and a powerful technologyplatform to make
13 WAYS TO WORK WITH FOOD INFLUENCERS If your business is in the food and beverage industry, here are some approaches to influencer marketing to try. Over the last couple of months I have shared some tips on how fashion and travel brands can work with and leverage influencers in their digital strategy, so today, I wanted to share something for all of the food and beveragebrands out there.
10 WAYS TRAVEL BRANDS CAN WORK WITH INFLUENCERS We love sharing our best tips and tricks to up your social media game and we're not going to stop any time soon. Here are our best hacks for travel brands wanting to work with influencers WHAT IS A GOOD ENGAGEMENT RATE ON TWITTER? Find out how to calculate and make sense of a good engagement rate on Twitter. In the last couple of weeks, we’ve spoken about and defined engagement rate and why it is so important in influencer marketing.More recently, we’ve looked at and analysed what a goodengagement rate is
5 REASONS WHY CONTENT IS KING Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever before. Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a crucial element that reaps big rewards. HOW TO GIVE INFLUENCERS AN A+ EXPERIENCE AND WHY IT’S Whether you're brand new to the influencer marketing game, or just want to ensure your next campaign is flawless, read on to find out how to ensure your influencer has an A+ experience and why it WHAT IS A GOOD ENGAGEMENT RATE ON INSTAGRAM? Understand what a good engagement rate is for an Instagram influencer. Recently on the Scrunch blog, we’ve looked at engagement rate and defined what it is, and why it is so important in influencer marketing. Now, we’re weighing in on what exactly a good engagement rate is on Instagram and how you can find out the expected engagement rate of an influencer you are planning to HOW TO MEASURE AN INFLUENCER’S ENGAGEMENT RATE (A Here's how to determine what a good engagement rate is and how to calculate it. Now that we’ve defined what engagement rate is in influencer marketing we’re ready to dive into the details and discuss how to measure an influencer’s engagement rate.. As mentioned in the previous article, engagement rate is an important metric as it can help to determine which influencers to work withOUR STAR TRAINER
Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency. Scrunch launched in late 2014, and since then has raised $3Million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane, Australia. SPARK | FEMALE FOUNDERS PROGRAM The SPARK Female Founders Program is a 12 month program designed to support Australian female entrepreneurs in scaling their businesses. It is built on the belief that when women get support, they really canchange the world.
PRICING | SCRUNCH
Kick your influencer marketing goals in the peach. Reach your ideal consumer with data-driven audience insights and a powerful technologyplatform to make
INFLUENCE | SCRUNCH
Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency.. Scrunch launched in late 2014, and since then has raised $3Million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane, Australia. CONTACT US | SCRUNCH Kick your influencer marketing goals in the peach. Reach your ideal consumer with data-driven audience insights and a powerful technologyplatform to make
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‹ íýivÛJ²0ŠþÿFÁÒ^»¶]%Pè ÚeŸ£^´EÊê-Õ«åŽ ÄÎlD‘*Oäýyw oo(w$/" M H4”ä}Žë²vY$@ 232ºŒŒŒøÇ_öNv/n¾ìW:Ó~ïã?ðo¥g Ú 6¼ÁSIGN UP - SCRUNCH
Scrunch Influencer Marketing Platform. World's #1 Influencer Marketing Platform. Sign up and start your influencer marketing journeySCRUNCH.COM
‹ íýévÛJ²0 þÿž ¥Z»¶]%P 9ØÛ>G³h‹Ô,Yª®å à q2 Š¢T^ë{ˆû£»W÷êû ÷ 'éˆL 1IòžŠµËℌ̌Œ)###~ùËÎÑöùõñ®ÐwGà ¿à_ahŒ{ ÖSCRUNCH.COM
‹ í½ézÛH²(øÿ ZõU—U-PX¹ØeŸ£]´Ej£$K=ýù p‘¸™ ÅEí ™?sŸb ` å>ÉDdbI‰M’»O «®¶Hb‰ÜbÏȈ?þ² ׺=; zÎpðé ü+ ŒQ÷ã†=ÚSCRUNCH.COM
‹ í½ézÛH²(øÿ> ZõU—]-PX¹ØeŸ£]´Ej£$K=ýù p‘¸™E‘j¿Èü™û óó(÷I&" K Hl²\çÖ¹êj‹ Dn±gdÄ Û;ÙíÜœî wúø þ FƤÿaÞlÀµmX CONTENT WRITING 101: A BEGINNER'S GUIDE TO WRITING GOOD Here at scrunch HQ, we do a lot of content writing for our own blog and content marketing activities and some for our customers too. If you haven’t done much writing in the past, content writing can be a pretty daunting task. So, to help you find your feet and master the art of writing good digital content, we've put together this beginner's guide to content writing so you can nail your HOW TO MEASURE THE EFFECTIVENESS OF INFLUENCER MARKETING It is absolutely critical to ensure you know how to measure success and what your key performance indicators are. There is a lot of information and tools around finding influencers and implementing an influencer marketing campaign, but when it comes to measuring the effectiveness of influencer marketing it can be like diving headfirst into a big black hole of the unknown. INFLUENCER MARKETING PLATFORM Kick your influencer marketing goals in the peach. Reach your ideal consumer with data-driven audience insights and a powerful technologyplatform to make
13 WAYS TO WORK WITH FOOD INFLUENCERS If your business is in the food and beverage industry, here are some approaches to influencer marketing to try. Over the last couple of months I have shared some tips on how fashion and travel brands can work with and leverage influencers in their digital strategy, so today, I wanted to share something for all of the food and beveragebrands out there.
10 WAYS TRAVEL BRANDS CAN WORK WITH INFLUENCERS We love sharing our best tips and tricks to up your social media game and we're not going to stop any time soon. Here are our best hacks for travel brands wanting to work with influencers WHAT IS A GOOD ENGAGEMENT RATE ON TWITTER? Find out how to calculate and make sense of a good engagement rate on Twitter. In the last couple of weeks, we’ve spoken about and defined engagement rate and why it is so important in influencer marketing.More recently, we’ve looked at and analysed what a goodengagement rate is
5 REASONS WHY CONTENT IS KING Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever before. Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a crucial element that reaps big rewards. HOW TO GIVE INFLUENCERS AN A+ EXPERIENCE AND WHY IT’S Whether you're brand new to the influencer marketing game, or just want to ensure your next campaign is flawless, read on to find out how to ensure your influencer has an A+ experience and why it WHAT IS A GOOD ENGAGEMENT RATE ON INSTAGRAM? Understand what a good engagement rate is for an Instagram influencer. Recently on the Scrunch blog, we’ve looked at engagement rate and defined what it is, and why it is so important in influencer marketing. Now, we’re weighing in on what exactly a good engagement rate is on Instagram and how you can find out the expected engagement rate of an influencer you are planning to HOW TO MEASURE AN INFLUENCER’S ENGAGEMENT RATE (A Here's how to determine what a good engagement rate is and how to calculate it. Now that we’ve defined what engagement rate is in influencer marketing we’re ready to dive into the details and discuss how to measure an influencer’s engagement rate.. As mentioned in the previous article, engagement rate is an important metric as it can help to determine which influencers to work withOUR STAR TRAINER
Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency. Scrunch launched in late 2014, and since then has raised $3Million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane, Australia. SPARK | FEMALE FOUNDERS PROGRAM The SPARK Female Founders Program is a 12 month program designed to support Australian female entrepreneurs in scaling their businesses. It is built on the belief that when women get support, they really canchange the world.
INFLUENCER MARKETING PLATFORM Kick your influencer marketing goals in the peach. Reach your ideal consumer with data-driven audience insights and a powerful technologyplatform to make
13 WAYS TO WORK WITH FOOD INFLUENCERS If your business is in the food and beverage industry, here are some approaches to influencer marketing to try. Over the last couple of months I have shared some tips on how fashion and travel brands can work with and leverage influencers in their digital strategy, so today, I wanted to share something for all of the food and beveragebrands out there.
10 WAYS TRAVEL BRANDS CAN WORK WITH INFLUENCERS We love sharing our best tips and tricks to up your social media game and we're not going to stop any time soon. Here are our best hacks for travel brands wanting to work with influencers WHAT IS A GOOD ENGAGEMENT RATE ON TWITTER? Find out how to calculate and make sense of a good engagement rate on Twitter. In the last couple of weeks, we’ve spoken about and defined engagement rate and why it is so important in influencer marketing.More recently, we’ve looked at and analysed what a goodengagement rate is
5 REASONS WHY CONTENT IS KING Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever before. Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a crucial element that reaps big rewards. HOW TO GIVE INFLUENCERS AN A+ EXPERIENCE AND WHY IT’S Whether you're brand new to the influencer marketing game, or just want to ensure your next campaign is flawless, read on to find out how to ensure your influencer has an A+ experience and why it WHAT IS A GOOD ENGAGEMENT RATE ON INSTAGRAM? Understand what a good engagement rate is for an Instagram influencer. Recently on the Scrunch blog, we’ve looked at engagement rate and defined what it is, and why it is so important in influencer marketing. Now, we’re weighing in on what exactly a good engagement rate is on Instagram and how you can find out the expected engagement rate of an influencer you are planning to HOW TO MEASURE AN INFLUENCER’S ENGAGEMENT RATE (A Here's how to determine what a good engagement rate is and how to calculate it. Now that we’ve defined what engagement rate is in influencer marketing we’re ready to dive into the details and discuss how to measure an influencer’s engagement rate.. As mentioned in the previous article, engagement rate is an important metric as it can help to determine which influencers to work withOUR STAR TRAINER
Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency. Scrunch launched in late 2014, and since then has raised $3Million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane, Australia. SPARK | FEMALE FOUNDERS PROGRAM The SPARK Female Founders Program is a 12 month program designed to support Australian female entrepreneurs in scaling their businesses. It is built on the belief that when women get support, they really canchange the world.
PRICING | SCRUNCH
Kick your influencer marketing goals in the peach. Reach your ideal consumer with data-driven audience insights and a powerful technologyplatform to make
INFLUENCE | SCRUNCH
Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency.. Scrunch launched in late 2014, and since then has raised $3Million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane, Australia. CONTACT US | SCRUNCH Kick your influencer marketing goals in the peach. Reach your ideal consumer with data-driven audience insights and a powerful technologyplatform to make
SCRUNCH.COM
‹ íýivÛJ²0ŠþÿFÁÒ^»¶]%Pè ÚeŸ£^´EÊê-Õ«åŽ ÄÎlD‘*Oäýyw oo(w$/" M H4”ä}Žë²vY$@ 232ºŒŒŒøÇ_öNv/n¾ìW:Ó~ïã?ðo¥g Ú 6¼ÁSIGN UP - SCRUNCH
Scrunch Influencer Marketing Platform. World's #1 Influencer Marketing Platform. Sign up and start your influencer marketing journeySCRUNCH.COM
‹ íýévÛJ²0 þÿž ¥Z»¶]%P 9ØÛ>G³h‹Ô,Yª®å à q2 Š¢T^ë{ˆû£»W÷êû ÷ 'éˆL 1IòžŠµËℌ̌Œ)###~ùËÎÑöùõñ®ÐwGà ¿à_ahŒ{ ÖSCRUNCH.COM
‹ í½ézÛH²(øÿ ZõU—U-PX¹ØeŸ£]´Ej£$K=ýù p‘¸™ ÅEí ™?sŸb ` å>ÉDdbI‰M’»O «®¶Hb‰ÜbÏȈ?þ² ׺=; zÎpðé ü+ ŒQ÷ã†=ÚSCRUNCH.COM
‹ í½ézÛH²(øÿ> ZõU—]-PX¹ØeŸ£]´Ej£$K=ýù p‘¸™E‘j¿Èü™û óó(÷I&" K Hl²\çÖ¹êj‹ Dn±gdÄ Û;ÙíÜœî wúø þ FƤÿaÞlÀµmX CONTENT WRITING 101: A BEGINNER'S GUIDE TO WRITING GOOD Here at scrunch HQ, we do a lot of content writing for our own blog and content marketing activities and some for our customers too. If you haven’t done much writing in the past, content writing can be a pretty daunting task. So, to help you find your feet and master the art of writing good digital content, we've put together this beginner's guide to content writing so you can nail your HOW TO MEASURE THE EFFECTIVENESS OF INFLUENCER MARKETING It is absolutely critical to ensure you know how to measure success and what your key performance indicators are. There is a lot of information and tools around finding influencers and implementing an influencer marketing campaign, but when it comes to measuring the effectiveness of influencer marketing it can be like diving headfirst into a big black hole of the unknown.influencer
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