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HOW A PEST ANALYSIS CAN INFORM COMMUNICATIONS STRATEGY One of the first frameworks you learn in business school for understanding competitive threats to your business is the PEST framework. PEST stands for: Polit PR 101: WHAT IS A MEDIA IMPRESSION? Definition of a media impression. Impressions, broadly defined, are any interaction with a piece of content and an audience member. For example, when you read the front page of the New York Times, every article on that page counts your viewing as one impression. When you drive past a billboard on a highway, that counts as an impression. THE 5 COMPONENTS OF A SUCCESSFUL PRESS RELEASE GOOGLE ANALYTICS QUIZ: TEST YOUR KNOWLEDGE OF ANALYTICS Google Analytics can be an amazing toolif you know how to use it. It gives PR and marketing professionals a glimpse into our websites and user behaviors, allowing us to make smart, informed, strategicdecisions.
HOW TO USE A REGRESSION ANALYSIS FOR MARKETING PURPOSESSEE MORE ONSHIFTCOMM.COM
MOZRANK VS. MOZTRUST: WHAT’S THE DIFFERENCE & WHAT DOES IT MozTrust and MozRank are just two of many metrics provided on the site that can help us measure our content’s performance. Let’s explore where to access these metrics, what’s the meaning of MozRank vs. MozTrust and what we can learn about our content from using theselogarithmic scales.
SHIFT COMMUNICATIONS Integrated Communications — informed by data, crafted with passion & distributed with precision. Brands need to do more than communicate, they need to connect. That requires equal parts art and science. SHIFT is the rare combination of both. WHAT IS INVESTOR RELATIONS? What is investor relations? How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities and the financial community. THE PROS AND CONS OF PODCASTING Podcasting may not be for everyone. Read why. Serial, the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. People tuned in weekly to hear host Sarah Koenig discuss the infamous case of high school student Hae Min Lee’s 1999 murder and the conviction of her ex-boyfriend Adnan Syed. 2021 CONSUMER TREND REPORT: BRAND EQUITY & GROWTH SHIFTS 2021 Consumer Trend Report: Brand Equity & Growth Shifts. All brands — large and small — need to rethink how to position themselves in the eyes of key stakeholders in the post-COVID-19 world. They must make swift changes to their marketing, communications and public relations strategies, to tell their best stories for the currentpublic
HOW A PEST ANALYSIS CAN INFORM COMMUNICATIONS STRATEGY One of the first frameworks you learn in business school for understanding competitive threats to your business is the PEST framework. PEST stands for: Polit PR 101: WHAT IS A MEDIA IMPRESSION? Definition of a media impression. Impressions, broadly defined, are any interaction with a piece of content and an audience member. For example, when you read the front page of the New York Times, every article on that page counts your viewing as one impression. When you drive past a billboard on a highway, that counts as an impression. THE 5 COMPONENTS OF A SUCCESSFUL PRESS RELEASE GOOGLE ANALYTICS QUIZ: TEST YOUR KNOWLEDGE OF ANALYTICS Google Analytics can be an amazing toolif you know how to use it. It gives PR and marketing professionals a glimpse into our websites and user behaviors, allowing us to make smart, informed, strategicdecisions.
HOW TO USE A REGRESSION ANALYSIS FOR MARKETING PURPOSESSEE MORE ONSHIFTCOMM.COM
MOZRANK VS. MOZTRUST: WHAT’S THE DIFFERENCE & WHAT DOES IT MozTrust and MozRank are just two of many metrics provided on the site that can help us measure our content’s performance. Let’s explore where to access these metrics, what’s the meaning of MozRank vs. MozTrust and what we can learn about our content from using theselogarithmic scales.
GETTING CREATIVE: 4 IDEA GENERATING TECHNIQUES Inspiration/Insight: the process of generating ideas. Incubation: the process of refining and iterating ideas. Verification: the process of validating ideas. Inspiration and Insight are the processes of generating ideas, the way new ideas are created. Ideas, however,rarely
THE PROS AND CONS OF PODCASTING Podcasting may not be for everyone. Read why. Serial, the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. People tuned in weekly to hear host Sarah Koenig discuss the infamous case of high school student Hae Min Lee’s 1999 murder and the conviction of her ex-boyfriend Adnan Syed. WHAT IS DATA-DRIVEN PR? PART 1 OF 9 The process is straightforward: Decide on a destination. Input the destination. Allow the app and the supercomputers powering it to calculate possible routes, accounting for traffic and obstructions. 10 TO 20 TO 30: AN ELEVATOR PITCH FRAMEWORK 10 to 20 to 30: An Elevator Pitch Framework. PR. 20 words. That is the most you can say in an effective elevator pitch. Forget “thirty second pitches” for a moment. The average attention span has declined from 12 seconds in 2000 to 8 seconds today, a 33% fall. Combine that with the average speaking speed of an adult, approximately 150 words CORE VALUES: POSITIVE In this seven-part series, we’ll talk with Catherine Allen, Senior Vice President in our Boston office, and look in-depth at what each of the 7 core values means and how they affect our work, our clients, our employees, and our community.JUSTIN FINNEGAN
As Vice President, Justin leads the B2B team out of SHIFT’s New York City office, providing his clients with strategy to ensure communications programs and executions are working holistically with their overall business goals. UNDERSTANDING QUALITATIVE AND QUANTITATIVE ANALYSIS In the field of public relations and communications, it is critical to use both quantitative and qualitative thinking. However, the two areoften confused. As
HOW TO SECURE AND ACE BROADCAST MEDIA INTERVIEWS Nearly every brand we work with would like top-tier broadcast interviews. They are a tremendous awareness-building opportunity. Broadcast provides broad reach to key audiences – whether business decision-makers and investors through CNBC or mainstream consumers via Good Morning America. DO YOUR RESEARCH: IN ADVERTISING, TIMING IS EVERYTHING Timing is an important part of advertising. A perfect message reaching the perfect audience will be meaningless if the timing is off. An ad for the hottest toy of the Christmas season isn’t going to be as effective on January 5 th.Perhaps we might get a few stragglers who still need to send a late gift, but overall we’ve missed the boat. KARA ARMIT – SHIFT COMMUNICATIONS – INTEGRATED As VP of HR for all AVENIR GLOBAL U.S. agencies, Kara oversees SHIFT’s Human Resources and Operations functions and also supports Managing Partner Rick Murray in working effectively with external and internal agency stakeholders. SHIFT COMMUNICATIONS Integrated Communications — informed by data, crafted with passion & distributed with precision. Brands need to do more than communicate, they need to connect. That requires equal parts art and science. SHIFT is the rare combination of both. HELPFUL PUBLIC RELATIONS TOOLS We asked SHIFTers about some of the must-have tools they’d have a hard time living without at SHIFT: Twitter. By now it should be a no-brainer that every public relations professional is overly familiar with the little blue bird. Twitter is great for a few reasons. The first, and perhaps the most obvious, is that it’s a great way tomonitor
WHAT IS INVESTOR RELATIONS? What is investor relations? How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities and the financial community. HOW A PEST ANALYSIS CAN INFORM COMMUNICATIONS STRATEGY One of the first frameworks you learn in business school for understanding competitive threats to your business is the PEST framework. PEST stands for: Polit CORE VALUES: POSITIVE In this seven-part series, we’ll talk with Catherine Allen, Senior Vice President in our Boston office, and look in-depth at what each of the 7 core values means and how they affect our work, our clients, our employees, and our community. WHAT IS DATA-DRIVEN PR? PART 1 OF 9 THE 5 COMPONENTS OF A SUCCESSFUL PRESS RELEASE KARA ARMIT – SHIFT COMMUNICATIONS – INTEGRATED As VP of HR for all AVENIR GLOBAL U.S. agencies, Kara oversees SHIFT’s Human Resources and Operations functions and also supports Managing Partner Rick Murray in working effectively with external and internal agency stakeholders. HOW TO USE A REGRESSION ANALYSIS FOR MARKETING PURPOSESSEE MORE ONSHIFTCOMM.COM
WHY INSTAGRAM’S “BARTER ECONOMY” IS A GOOD THING Why Instagram’s “Barter Economy” is a Good Thing. For marketers, influencers, and consumers. Last week, The New York Times published a piece on how influential Instagrammers are being courted by luxury brands with offers of free swag and other out-of-this-world perks in exchange for photos. We’re talking “all-expenses paid trips to SHIFT COMMUNICATIONS Integrated Communications — informed by data, crafted with passion & distributed with precision. Brands need to do more than communicate, they need to connect. That requires equal parts art and science. SHIFT is the rare combination of both. HELPFUL PUBLIC RELATIONS TOOLS We asked SHIFTers about some of the must-have tools they’d have a hard time living without at SHIFT: Twitter. By now it should be a no-brainer that every public relations professional is overly familiar with the little blue bird. Twitter is great for a few reasons. The first, and perhaps the most obvious, is that it’s a great way tomonitor
WHAT IS INVESTOR RELATIONS? What is investor relations? How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities and the financial community. HOW A PEST ANALYSIS CAN INFORM COMMUNICATIONS STRATEGY One of the first frameworks you learn in business school for understanding competitive threats to your business is the PEST framework. PEST stands for: Polit CORE VALUES: POSITIVE In this seven-part series, we’ll talk with Catherine Allen, Senior Vice President in our Boston office, and look in-depth at what each of the 7 core values means and how they affect our work, our clients, our employees, and our community. WHAT IS DATA-DRIVEN PR? PART 1 OF 9 THE 5 COMPONENTS OF A SUCCESSFUL PRESS RELEASE KARA ARMIT – SHIFT COMMUNICATIONS – INTEGRATED As VP of HR for all AVENIR GLOBAL U.S. agencies, Kara oversees SHIFT’s Human Resources and Operations functions and also supports Managing Partner Rick Murray in working effectively with external and internal agency stakeholders. HOW TO USE A REGRESSION ANALYSIS FOR MARKETING PURPOSESSEE MORE ONSHIFTCOMM.COM
WHY INSTAGRAM’S “BARTER ECONOMY” IS A GOOD THING Why Instagram’s “Barter Economy” is a Good Thing. For marketers, influencers, and consumers. Last week, The New York Times published a piece on how influential Instagrammers are being courted by luxury brands with offers of free swag and other out-of-this-world perks in exchange for photos. We’re talking “all-expenses paid trips to REFLECTING ON A YEAR OF REFLECTION By Stephanie Chan, Account Director. It’s been one year since SHIFT issued a statement in response to the murder of George Floyd. (I’m actually writing this on the anniversary of his death.) GETTING CREATIVE: 4 IDEA GENERATING TECHNIQUES Inspiration/Insight: the process of generating ideas. Incubation: the process of refining and iterating ideas. Verification: the process of validating ideas. Inspiration and Insight are the processes of generating ideas, the way new ideas are created. Ideas, however,rarely
WHAT IS INVESTOR RELATIONS? What is investor relations? How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities and the financial community. 10 TO 20 TO 30: AN ELEVATOR PITCH FRAMEWORK 10 to 20 to 30: An Elevator Pitch Framework. PR. 20 words. That is the most you can say in an effective elevator pitch. Forget “thirty second pitches” for a moment. The average attention span has declined from 12 seconds in 2000 to 8 seconds today, a 33% fall. Combine that with the average speaking speed of an adult, approximately 150 words PUBLIC RELATIONS AND MEDIA RELATIONS: WHAT’S THE If you work in public relations, you’ve definitely been asked, as have we, “What exactly is PR?” (If you still don’t have an answer, check out our take on the question here) The next question is usually, “So is it the same as media relations?”Our answer? MAXIMIZING THE PR PLANNING PROCESS Whether it’s a new client-agency relationship, the start of a new quarter, or time for a six-month refresh, creating PR plans are the first step to ensure the PR program is strategic and is a success. DO YOUR RESEARCH: IN ADVERTISING, TIMING IS EVERYTHING Timing is an important part of advertising. A perfect message reaching the perfect audience will be meaningless if the timing is off. An ad for the hottest toy of the Christmas season isn’t going to be as effective on January 5 th.Perhaps we might get a few stragglers who still need to send a late gift, but overall we’ve missed the boat.JUSTIN FINNEGAN
As Vice President, Justin leads the B2B team out of SHIFT’s New York City office, providing his clients with strategy to ensure communications programs and executions are working holistically with their overall business goals. HOW TO RECONCILE DIFFERENCES BETWEEN AD CLICKS AND WEBSITE Ad campaign clicks and website sessions aren't the same metric, or a 1:1 ratio for that matter, but a major discrepancy between the two might be a sign something is wrong with your analytics implementation. Learn how to diagnose & troubleshoot the issue. MOZRANK VS. MOZTRUST: WHAT’S THE DIFFERENCE & WHAT DOES IT MozTrust and MozRank are just two of many metrics provided on the site that can help us measure our content’s performance. Let’s explore where to access these metrics, what’s the meaning of MozRank vs. MozTrust and what we can learn about our content from using theselogarithmic scales.
SHIFT COMMUNICATIONS Integrated Communications — informed by data, crafted with passion & distributed with precision. Brands need to do more than communicate, they need to connect. That requires equal parts art and science. SHIFT is the rare combination of both. HELPFUL PUBLIC RELATIONS TOOLS We asked SHIFTers about some of the must-have tools they’d have a hard time living without at SHIFT: Twitter. By now it should be a no-brainer that every public relations professional is overly familiar with the little blue bird. Twitter is great for a few reasons. The first, and perhaps the most obvious, is that it’s a great way tomonitor
WHAT IS INVESTOR RELATIONS? What is investor relations? How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities and the financial community. HOW A PEST ANALYSIS CAN INFORM COMMUNICATIONS STRATEGY One of the first frameworks you learn in business school for understanding competitive threats to your business is the PEST framework. PEST stands for: Polit CORE VALUES: POSITIVE In this seven-part series, we’ll talk with Catherine Allen, Senior Vice President in our Boston office, and look in-depth at what each of the 7 core values means and how they affect our work, our clients, our employees, and our community. WHAT IS DATA-DRIVEN PR? PART 1 OF 9 THE 5 COMPONENTS OF A SUCCESSFUL PRESS RELEASE KARA ARMIT – SHIFT COMMUNICATIONS – INTEGRATED As VP of HR for all AVENIR GLOBAL U.S. agencies, Kara oversees SHIFT’s Human Resources and Operations functions and also supports Managing Partner Rick Murray in working effectively with external and internal agency stakeholders. HOW TO USE A REGRESSION ANALYSIS FOR MARKETING PURPOSESSEE MORE ONSHIFTCOMM.COM
WHY INSTAGRAM’S “BARTER ECONOMY” IS A GOOD THING Why Instagram’s “Barter Economy” is a Good Thing. For marketers, influencers, and consumers. Last week, The New York Times published a piece on how influential Instagrammers are being courted by luxury brands with offers of free swag and other out-of-this-world perks in exchange for photos. We’re talking “all-expenses paid trips to SHIFT COMMUNICATIONS Integrated Communications — informed by data, crafted with passion & distributed with precision. Brands need to do more than communicate, they need to connect. That requires equal parts art and science. SHIFT is the rare combination of both. HELPFUL PUBLIC RELATIONS TOOLS We asked SHIFTers about some of the must-have tools they’d have a hard time living without at SHIFT: Twitter. By now it should be a no-brainer that every public relations professional is overly familiar with the little blue bird. Twitter is great for a few reasons. The first, and perhaps the most obvious, is that it’s a great way tomonitor
WHAT IS INVESTOR RELATIONS? What is investor relations? How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities and the financial community. HOW A PEST ANALYSIS CAN INFORM COMMUNICATIONS STRATEGY One of the first frameworks you learn in business school for understanding competitive threats to your business is the PEST framework. PEST stands for: Polit CORE VALUES: POSITIVE In this seven-part series, we’ll talk with Catherine Allen, Senior Vice President in our Boston office, and look in-depth at what each of the 7 core values means and how they affect our work, our clients, our employees, and our community. WHAT IS DATA-DRIVEN PR? PART 1 OF 9 THE 5 COMPONENTS OF A SUCCESSFUL PRESS RELEASE KARA ARMIT – SHIFT COMMUNICATIONS – INTEGRATED As VP of HR for all AVENIR GLOBAL U.S. agencies, Kara oversees SHIFT’s Human Resources and Operations functions and also supports Managing Partner Rick Murray in working effectively with external and internal agency stakeholders. HOW TO USE A REGRESSION ANALYSIS FOR MARKETING PURPOSESSEE MORE ONSHIFTCOMM.COM
WHY INSTAGRAM’S “BARTER ECONOMY” IS A GOOD THING Why Instagram’s “Barter Economy” is a Good Thing. For marketers, influencers, and consumers. Last week, The New York Times published a piece on how influential Instagrammers are being courted by luxury brands with offers of free swag and other out-of-this-world perks in exchange for photos. We’re talking “all-expenses paid trips to REFLECTING ON A YEAR OF REFLECTION By Stephanie Chan, Account Director. It’s been one year since SHIFT issued a statement in response to the murder of George Floyd. (I’m actually writing this on the anniversary of his death.) GETTING CREATIVE: 4 IDEA GENERATING TECHNIQUES Inspiration/Insight: the process of generating ideas. Incubation: the process of refining and iterating ideas. Verification: the process of validating ideas. Inspiration and Insight are the processes of generating ideas, the way new ideas are created. Ideas, however,rarely
WHAT IS INVESTOR RELATIONS? What is investor relations? How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities and the financial community. 10 TO 20 TO 30: AN ELEVATOR PITCH FRAMEWORK 10 to 20 to 30: An Elevator Pitch Framework. PR. 20 words. That is the most you can say in an effective elevator pitch. Forget “thirty second pitches” for a moment. The average attention span has declined from 12 seconds in 2000 to 8 seconds today, a 33% fall. Combine that with the average speaking speed of an adult, approximately 150 words PUBLIC RELATIONS AND MEDIA RELATIONS: WHAT’S THE If you work in public relations, you’ve definitely been asked, as have we, “What exactly is PR?” (If you still don’t have an answer, check out our take on the question here) The next question is usually, “So is it the same as media relations?”Our answer? MAXIMIZING THE PR PLANNING PROCESS Whether it’s a new client-agency relationship, the start of a new quarter, or time for a six-month refresh, creating PR plans are the first step to ensure the PR program is strategic and is a success. DO YOUR RESEARCH: IN ADVERTISING, TIMING IS EVERYTHING Timing is an important part of advertising. A perfect message reaching the perfect audience will be meaningless if the timing is off. An ad for the hottest toy of the Christmas season isn’t going to be as effective on January 5 th.Perhaps we might get a few stragglers who still need to send a late gift, but overall we’ve missed the boat.JUSTIN FINNEGAN
As Vice President, Justin leads the B2B team out of SHIFT’s New York City office, providing his clients with strategy to ensure communications programs and executions are working holistically with their overall business goals. HOW TO RECONCILE DIFFERENCES BETWEEN AD CLICKS AND WEBSITE Ad campaign clicks and website sessions aren't the same metric, or a 1:1 ratio for that matter, but a major discrepancy between the two might be a sign something is wrong with your analytics implementation. Learn how to diagnose & troubleshoot the issue. MOZRANK VS. MOZTRUST: WHAT’S THE DIFFERENCE & WHAT DOES IT MozTrust and MozRank are just two of many metrics provided on the site that can help us measure our content’s performance. Let’s explore where to access these metrics, what’s the meaning of MozRank vs. MozTrust and what we can learn about our content from using theselogarithmic scales.
SHIFT COMMUNICATIONS Integrated Communications — informed by data, crafted with passion & distributed with precision. Brands need to do more than communicate, they need to connect. That requires equal parts art and science. SHIFT is the rare combination of both. GETTING CREATIVE: 4 IDEA GENERATING TECHNIQUES Inspiration/Insight: the process of generating ideas. Incubation: the process of refining and iterating ideas. Verification: the process of validating ideas. Inspiration and Insight are the processes of generating ideas, the way new ideas are created. Ideas, however,rarely
HELPFUL PUBLIC RELATIONS TOOLS We asked SHIFTers about some of the must-have tools they’d have a hard time living without at SHIFT: Twitter. By now it should be a no-brainer that every public relations professional is overly familiar with the little blue bird. Twitter is great for a few reasons. The first, and perhaps the most obvious, is that it’s a great way tomonitor
WHAT IS INVESTOR RELATIONS? What is investor relations? How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities and the financial community. WHAT IS DATA-DRIVEN PR? PART 1 OF 9 HOW A PEST ANALYSIS CAN INFORM COMMUNICATIONS STRATEGY One of the first frameworks you learn in business school for understanding competitive threats to your business is the PEST framework. PEST stands for: Polit CORE VALUES: POSITIVE In this seven-part series, we’ll talk with Catherine Allen, Senior Vice President in our Boston office, and look in-depth at what each of the 7 core values means and how they affect our work, our clients, our employees, and our community. THE 5 COMPONENTS OF A SUCCESSFUL PRESS RELEASE THE COST OF A PR DISASTER After years and years of building a reputable brand, just one PR disaster can wreck total havoc. Our guest blogger explains the truecost of a crisis.
GOOGLE ANALYTICS QUIZ: TEST YOUR KNOWLEDGE OF ANALYTICS Google Analytics can be an amazing toolif you know how to use it. It gives PR and marketing professionals a glimpse into our websites and user behaviors, allowing us to make smart, informed, strategicdecisions.
SHIFT COMMUNICATIONS Integrated Communications — informed by data, crafted with passion & distributed with precision. Brands need to do more than communicate, they need to connect. That requires equal parts art and science. SHIFT is the rare combination of both. GETTING CREATIVE: 4 IDEA GENERATING TECHNIQUES Inspiration/Insight: the process of generating ideas. Incubation: the process of refining and iterating ideas. Verification: the process of validating ideas. Inspiration and Insight are the processes of generating ideas, the way new ideas are created. Ideas, however,rarely
HELPFUL PUBLIC RELATIONS TOOLS We asked SHIFTers about some of the must-have tools they’d have a hard time living without at SHIFT: Twitter. By now it should be a no-brainer that every public relations professional is overly familiar with the little blue bird. Twitter is great for a few reasons. The first, and perhaps the most obvious, is that it’s a great way tomonitor
WHAT IS INVESTOR RELATIONS? What is investor relations? How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities and the financial community. WHAT IS DATA-DRIVEN PR? PART 1 OF 9 HOW A PEST ANALYSIS CAN INFORM COMMUNICATIONS STRATEGY One of the first frameworks you learn in business school for understanding competitive threats to your business is the PEST framework. PEST stands for: Polit CORE VALUES: POSITIVE In this seven-part series, we’ll talk with Catherine Allen, Senior Vice President in our Boston office, and look in-depth at what each of the 7 core values means and how they affect our work, our clients, our employees, and our community. THE 5 COMPONENTS OF A SUCCESSFUL PRESS RELEASE THE COST OF A PR DISASTER After years and years of building a reputable brand, just one PR disaster can wreck total havoc. Our guest blogger explains the truecost of a crisis.
GOOGLE ANALYTICS QUIZ: TEST YOUR KNOWLEDGE OF ANALYTICS Google Analytics can be an amazing toolif you know how to use it. It gives PR and marketing professionals a glimpse into our websites and user behaviors, allowing us to make smart, informed, strategicdecisions.
REFLECTING ON A YEAR OF REFLECTION It’s been one year since SHIFT issued a statement in response to the murder of George Floyd. We're taking time for reflection on our D&Iwork.
JUSTIN FINNEGAN
As Vice President, Justin leads the B2B team out of SHIFT’s New York City office, providing his clients with strategy to ensure communications programs and executions are working holistically with their overall business goals. THE COST OF A PR DISASTER After years and years of building a reputable brand, just one PR disaster can wreck total havoc. Our guest blogger explains the truecost of a crisis.
DO YOUR RESEARCH: IN ADVERTISING, TIMING IS EVERYTHING Timing is an important part of advertising. A perfect message reaching the perfect audience will be meaningless if the timing is off. An ad for the hottest toy of the Christmas season isn’t going to be as effective on January 5 th.Perhaps we might get a few stragglers who still need to send a late gift, but overall we’ve missed the boat. UNDERSTANDING QUALITATIVE AND QUANTITATIVE ANALYSIS In the field of public relations and communications, it is critical to use both quantitative and qualitative thinking. However, the two areoften confused. As
CONTENT CREATION VS CONTENT CURATION In a world where “content is king” and one wrong move on social media can send your brand reputation into a nose dive, there is a lot of pressure on companies to maintain a successful online marketing strategy, from the website and company blog to social media pages. KARA ARMIT – SHIFT COMMUNICATIONS – INTEGRATED As VP of HR for all AVENIR GLOBAL U.S. agencies, Kara oversees SHIFT’s Human Resources and Operations functions and also supports Managing Partner Rick Murray in working effectively with external and internal agency stakeholders. REACH VS. IMPRESSIONS. WHAT’S THE DIFFERENCE AND WHAT TO When it comes down to reach versus impressions, what's the difference? Is there one? The short answer - yes, there is a difference. WHY YOU DON’T NEED A DEGREE IN COMMUNICATIONS TO EXCEL IN Before I wrote this blog post, I Googled my topic, as one does, to see if it had been covered before: does an aspiring public relations professional have to st MOZRANK VS. MOZTRUST: WHAT’S THE DIFFERENCE & WHAT DOES IT MozTrust and MozRank are just two of many metrics provided on the site that can help us measure our content’s performance. Let’s explore where to access these metrics, what’s the meaning of MozRank vs. MozTrust and what we can learn about our content from using theselogarithmic scales.
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