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Marketers Guide.
INTRODUCING SHOELACE PROSPECTING 7.91x ROAS. Prospecting since Q1 2020. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies SHOELACE - HOW SHOELACE WORKS Powered by automation and monitored by in-house experts, Shoelace handles everything from building journeys to optimizing ads. As customers move through the buying journey, their retargeting experience becomes more personalized. We combine in-house experts with smart technology to create customized retargeting experiences for yourbrand.
SHOELACE - PRICING
With over five years of experience and a team of 30 DTC experts, Shoelace is the leader when it comes to memorable Customer JourneyMarketing.
GOOGLE ADS FOR ECOMMERCE Google Network Ads. Your customers are everywhere, you should be too. Leverage Google’s massive reach with ads created & managed by Shoelace’s world-class experts. From mom & pop shops to global brands, Shoelace has the playbooks and skills needed to expedite your growth and conversions. No cookie cutters here! INTRODUCING SHOELACE PROSPECTING Ella Prince, Co-Founder of Plants in a Box. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies specifically for them. SHOELACE HELP CENTER Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. +1. 27 articles in this collection. Written by Annie Li, Elliott Brand, Sanja Smrzlic and 1other.
SHOELACE - 13 INVESTOR UPDATE EMAILS THAT TURNED OUR DOTS 13 Investor Update Emails that Turned Our Dots into a Line. Startups. Reza. Every month for the past year, we’ve sent out an email update about our progress at Shoelace to a list of friends, advisors and investors. We routinely get compliments like “these are the best investor updates I get!” or “your updates should be the templatefor
HOW SHOELACE PROSPECTING HELPED PLANTS IN A BOX QUADRUPLE How Shoelace Prospecting helped Plants in a Box quadruple revenues during COVID-19. True to the nature of their products, Plants in a Box seemingly sprouted from the ground up. Beginning with only ten varieties, in a few short years the brand had expanded to offer over 800 different plants to aspiring and expert gardeners acrossAustralia.
WHAT ARE HOT, WARM & COLD AUDIENCES Although Cold audiences may not yield as high an ROI as Warm and Hot audiences, it is important to re-engage Cold audiences from time to time to bring some of them back to your website and turn them into warm or hot audiences! Warm audiences are visitors who have recently visited your website or those who demonstrated meaningful engagementwhen
SHOELACE - CUSTOMER JOURNEY MARKETINGHOW IT WORKSPRICINGGUIDESREAD THE CASE STUDYBLOGHELP CENTER Shoelace creates Customer Journey Marketing sequences across the whole customer lifecycle. As traffic moves from one stage of the journey to the next, their ad experience becomes more relevant & personalized. Generate more customers, while educating your entire audience. TheMarketers Guide.
INTRODUCING SHOELACE PROSPECTING 7.91x ROAS. Prospecting since Q1 2020. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies SHOELACE - HOW SHOELACE WORKS Powered by automation and monitored by in-house experts, Shoelace handles everything from building journeys to optimizing ads. As customers move through the buying journey, their retargeting experience becomes more personalized. We combine in-house experts with smart technology to create customized retargeting experiences for yourbrand.
SHOELACE - PRICING
With over five years of experience and a team of 30 DTC experts, Shoelace is the leader when it comes to memorable Customer JourneyMarketing.
GOOGLE ADS FOR ECOMMERCE Google Network Ads. Your customers are everywhere, you should be too. Leverage Google’s massive reach with ads created & managed by Shoelace’s world-class experts. From mom & pop shops to global brands, Shoelace has the playbooks and skills needed to expedite your growth and conversions. No cookie cutters here! INTRODUCING SHOELACE PROSPECTING Ella Prince, Co-Founder of Plants in a Box. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies specifically for them. SHOELACE HELP CENTER Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. +1. 27 articles in this collection. Written by Annie Li, Elliott Brand, Sanja Smrzlic and 1other.
SHOELACE - 13 INVESTOR UPDATE EMAILS THAT TURNED OUR DOTS 13 Investor Update Emails that Turned Our Dots into a Line. Startups. Reza. Every month for the past year, we’ve sent out an email update about our progress at Shoelace to a list of friends, advisors and investors. We routinely get compliments like “these are the best investor updates I get!” or “your updates should be the templatefor
HOW SHOELACE PROSPECTING HELPED PLANTS IN A BOX QUADRUPLE How Shoelace Prospecting helped Plants in a Box quadruple revenues during COVID-19. True to the nature of their products, Plants in a Box seemingly sprouted from the ground up. Beginning with only ten varieties, in a few short years the brand had expanded to offer over 800 different plants to aspiring and expert gardeners acrossAustralia.
WHAT ARE HOT, WARM & COLD AUDIENCES Although Cold audiences may not yield as high an ROI as Warm and Hot audiences, it is important to re-engage Cold audiences from time to time to bring some of them back to your website and turn them into warm or hot audiences! Warm audiences are visitors who have recently visited your website or those who demonstrated meaningful engagementwhen
SHOELACE - HOW SHOELACE WORKS Powered by automation and monitored by in-house experts, Shoelace handles everything from building journeys to optimizing ads. As customers move through the buying journey, their retargeting experience becomes more personalized. We combine in-house experts with smart technology to create customized retargeting experiences for yourbrand.
INTRODUCING SHOELACE PROSPECTING 7.91x ROAS. Prospecting since Q1 2020. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategiesSHOELACE - PRICING
With over five years of experience and a team of 30 DTC experts, Shoelace is the leader when it comes to memorable Customer JourneyMarketing.
SHOELACE - 7 BIG INSIGHTS FOR SCALING YOUR APPAREL BRAND 2019 Holiday Season Retargeting Brief. As the Holidays approach, merchants struggle with soaring ad costs and the challenge of being heard over one another. Our new 2019 Holiday Season Retargeting Brief will teach you how to navigate this challenging paid marketinglandscape during
SHOELACE - WHAT IS CUSTOMER JOURNEY RETARGETING? How Customer Journey Retargeting Works. Imagine serving up a sequence of ads based on where your customer is in their buying journey. Maybe they’re just discovering your brand (Expressed Interest), checking out your latest collection (Showed Consideration) or they’ve added a product to their cart (Took Action) — Customer Journey Retargeting is a full-funnel approach that delivers adGETTING STARTED
Getting Started. Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. +1. 26 articles in this collection. Written by SHOELACE - HOW FINDLAY HATS’ RETARGETING CONVERTED 600% This helped create a more memorable brand experience and moved the needle on the bottom line by increasing ad conversion rates by 600%. Now Jimmy and the team at Findlay Hats have the peace of mind that their retargeting is engaging, on-brand and delivering great results. All while freeing up the time they need to better handle all themoving
ACCOUNT | SHOELACE HELP CENTER Get a grasp on how Shoelace integrates with your other accounts and how we leverage the power of Facebook Pixel. +1. 9 articles in this collection. Written by Nancy Thich, Sanja Smrzlic, Annie Li WHAT IS CUSTOMER JOURNEY RETARGETING? Consumers have grown tired of annoying and repetitive retargeting. That’s why the most impactful brands are using Customer Journey Retargeting to build emotional connections with their customers, create more memorable experiences and increase sales! ECOMMERCE MARKETERS GUIDE TO ADVANCED RETARGETING the ecommerce marketer’s guide to advanced retargeting www.shoelace.com How to build fully optimized retargeting sequences to increase conversion rates, SHOELACE - CUSTOMER JOURNEY MARKETINGHOW IT WORKSPRICINGGUIDESREAD THE CASE STUDYBLOGHELP CENTER Shoelace creates Customer Journey Marketing sequences across the whole customer lifecycle. As traffic moves from one stage of the journey to the next, their ad experience becomes more relevant & personalized. Generate more customers, while educating your entire audience. TheMarketers Guide.
INTRODUCING SHOELACE PROSPECTING 7.91x ROAS. Prospecting since Q1 2020. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies SHOELACE - HOW SHOELACE WORKS Powered by automation and monitored by in-house experts, Shoelace handles everything from building journeys to optimizing ads. As customers move through the buying journey, their retargeting experience becomes more personalized. We combine in-house experts with smart technology to create customized retargeting experiences for yourbrand.
SHOELACE - PRICING
With over five years of experience and a team of 30 DTC experts, Shoelace is the leader when it comes to memorable Customer JourneyMarketing.
GOOGLE ADS FOR ECOMMERCE Google Network Ads. Your customers are everywhere, you should be too. Leverage Google’s massive reach with ads created & managed by Shoelace’s world-class experts. From mom & pop shops to global brands, Shoelace has the playbooks and skills needed to expedite your growth and conversions. No cookie cutters here! INTRODUCING SHOELACE PROSPECTING Ella Prince, Co-Founder of Plants in a Box. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies specifically for them. SHOELACE HELP CENTER Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. +1. 27 articles in this collection. Written by Annie Li, Elliott Brand, Sanja Smrzlic and 1other.
SHOELACE - 13 INVESTOR UPDATE EMAILS THAT TURNED OUR DOTS 13 Investor Update Emails that Turned Our Dots into a Line. Startups. Reza. Every month for the past year, we’ve sent out an email update about our progress at Shoelace to a list of friends, advisors and investors. We routinely get compliments like “these are the best investor updates I get!” or “your updates should be the templatefor
HOW SHOELACE PROSPECTING HELPED PLANTS IN A BOX QUADRUPLE How Shoelace Prospecting helped Plants in a Box quadruple revenues during COVID-19. True to the nature of their products, Plants in a Box seemingly sprouted from the ground up. Beginning with only ten varieties, in a few short years the brand had expanded to offer over 800 different plants to aspiring and expert gardeners acrossAustralia.
WHAT ARE HOT, WARM & COLD AUDIENCES Although Cold audiences may not yield as high an ROI as Warm and Hot audiences, it is important to re-engage Cold audiences from time to time to bring some of them back to your website and turn them into warm or hot audiences! Warm audiences are visitors who have recently visited your website or those who demonstrated meaningful engagementwhen
SHOELACE - CUSTOMER JOURNEY MARKETINGHOW IT WORKSPRICINGGUIDESREAD THE CASE STUDYBLOGHELP CENTER Shoelace creates Customer Journey Marketing sequences across the whole customer lifecycle. As traffic moves from one stage of the journey to the next, their ad experience becomes more relevant & personalized. Generate more customers, while educating your entire audience. TheMarketers Guide.
INTRODUCING SHOELACE PROSPECTING 7.91x ROAS. Prospecting since Q1 2020. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies SHOELACE - HOW SHOELACE WORKS Powered by automation and monitored by in-house experts, Shoelace handles everything from building journeys to optimizing ads. As customers move through the buying journey, their retargeting experience becomes more personalized. We combine in-house experts with smart technology to create customized retargeting experiences for yourbrand.
SHOELACE - PRICING
With over five years of experience and a team of 30 DTC experts, Shoelace is the leader when it comes to memorable Customer JourneyMarketing.
GOOGLE ADS FOR ECOMMERCE Google Network Ads. Your customers are everywhere, you should be too. Leverage Google’s massive reach with ads created & managed by Shoelace’s world-class experts. From mom & pop shops to global brands, Shoelace has the playbooks and skills needed to expedite your growth and conversions. No cookie cutters here! INTRODUCING SHOELACE PROSPECTING Ella Prince, Co-Founder of Plants in a Box. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies specifically for them. SHOELACE HELP CENTER Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. +1. 27 articles in this collection. Written by Annie Li, Elliott Brand, Sanja Smrzlic and 1other.
SHOELACE - 13 INVESTOR UPDATE EMAILS THAT TURNED OUR DOTS 13 Investor Update Emails that Turned Our Dots into a Line. Startups. Reza. Every month for the past year, we’ve sent out an email update about our progress at Shoelace to a list of friends, advisors and investors. We routinely get compliments like “these are the best investor updates I get!” or “your updates should be the templatefor
HOW SHOELACE PROSPECTING HELPED PLANTS IN A BOX QUADRUPLE How Shoelace Prospecting helped Plants in a Box quadruple revenues during COVID-19. True to the nature of their products, Plants in a Box seemingly sprouted from the ground up. Beginning with only ten varieties, in a few short years the brand had expanded to offer over 800 different plants to aspiring and expert gardeners acrossAustralia.
WHAT ARE HOT, WARM & COLD AUDIENCES Although Cold audiences may not yield as high an ROI as Warm and Hot audiences, it is important to re-engage Cold audiences from time to time to bring some of them back to your website and turn them into warm or hot audiences! Warm audiences are visitors who have recently visited your website or those who demonstrated meaningful engagementwhen
SHOELACE - HOW SHOELACE WORKS Powered by automation and monitored by in-house experts, Shoelace handles everything from building journeys to optimizing ads. As customers move through the buying journey, their retargeting experience becomes more personalized. We combine in-house experts with smart technology to create customized retargeting experiences for yourbrand.
INTRODUCING SHOELACE PROSPECTING 7.91x ROAS. Prospecting since Q1 2020. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategiesSHOELACE - PRICING
With over five years of experience and a team of 30 DTC experts, Shoelace is the leader when it comes to memorable Customer JourneyMarketing.
SHOELACE - 7 BIG INSIGHTS FOR SCALING YOUR APPAREL BRAND 2019 Holiday Season Retargeting Brief. As the Holidays approach, merchants struggle with soaring ad costs and the challenge of being heard over one another. Our new 2019 Holiday Season Retargeting Brief will teach you how to navigate this challenging paid marketinglandscape during
SHOELACE - WHAT IS CUSTOMER JOURNEY RETARGETING? How Customer Journey Retargeting Works. Imagine serving up a sequence of ads based on where your customer is in their buying journey. Maybe they’re just discovering your brand (Expressed Interest), checking out your latest collection (Showed Consideration) or they’ve added a product to their cart (Took Action) — Customer Journey Retargeting is a full-funnel approach that delivers adGETTING STARTED
Getting Started. Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. +1. 26 articles in this collection. Written by SHOELACE - HOW FINDLAY HATS’ RETARGETING CONVERTED 600% This helped create a more memorable brand experience and moved the needle on the bottom line by increasing ad conversion rates by 600%. Now Jimmy and the team at Findlay Hats have the peace of mind that their retargeting is engaging, on-brand and delivering great results. All while freeing up the time they need to better handle all themoving
ACCOUNT | SHOELACE HELP CENTER Get a grasp on how Shoelace integrates with your other accounts and how we leverage the power of Facebook Pixel. +1. 9 articles in this collection. Written by Nancy Thich, Sanja Smrzlic, Annie Li WHAT IS CUSTOMER JOURNEY RETARGETING? Consumers have grown tired of annoying and repetitive retargeting. That’s why the most impactful brands are using Customer Journey Retargeting to build emotional connections with their customers, create more memorable experiences and increase sales! ECOMMERCE MARKETERS GUIDE TO ADVANCED RETARGETING the ecommerce marketer’s guide to advanced retargeting www.shoelace.com How to build fully optimized retargeting sequences to increase conversion rates, SHOELACE - CUSTOMER JOURNEY MARKETINGHOW IT WORKSPRICINGGUIDESREAD THE CASE STUDYBLOGHELP CENTER Shoelace creates Customer Journey Marketing sequences across the whole customer lifecycle. As traffic moves from one stage of the journey to the next, their ad experience becomes more relevant & personalized. Generate more customers, while educating your entire audience. TheMarketers Guide.
INTRODUCING SHOELACE PROSPECTING 7.91x ROAS. Prospecting since Q1 2020. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies SHOELACE - HOW SHOELACE WORKS Powered by automation and monitored by in-house experts, Shoelace handles everything from building journeys to optimizing ads. As customers move through the buying journey, their retargeting experience becomes more personalized. We combine in-house experts with smart technology to create customized retargeting experiences for yourbrand.
SHOELACE - PRICING
With over five years of experience and a team of 30 DTC experts, Shoelace is the leader when it comes to memorable Customer JourneyMarketing.
INTRODUCING SHOELACE PROSPECTING Ella Prince, Co-Founder of Plants in a Box. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies specifically for them. GOOGLE ADS FOR ECOMMERCE Google Network Ads. Your customers are everywhere, you should be too. Leverage Google’s massive reach with ads created & managed by Shoelace’s world-class experts. From mom & pop shops to global brands, Shoelace has the playbooks and skills needed to expedite your growth and conversions. No cookie cutters here! SHOELACE - WHAT IS CUSTOMER JOURNEY RETARGETING? How Customer Journey Retargeting Works. Imagine serving up a sequence of ads based on where your customer is in their buying journey. Maybe they’re just discovering your brand (Expressed Interest), checking out your latest collection (Showed Consideration) or they’ve added a product to their cart (Took Action) — Customer Journey Retargeting is a full-funnel approach that delivers ad SHOELACE HELP CENTER Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. +1. 27 articles in this collection. Written by Annie Li, Elliott Brand, Sanja Smrzlic and 1other.
SHOELACE - 13 INVESTOR UPDATE EMAILS THAT TURNED OUR DOTS 13 Investor Update Emails that Turned Our Dots into a Line. Startups. Reza. Every month for the past year, we’ve sent out an email update about our progress at Shoelace to a list of friends, advisors and investors. We routinely get compliments like “these are the best investor updates I get!” or “your updates should be the templatefor
WHAT ARE HOT, WARM & COLD AUDIENCES Although Cold audiences may not yield as high an ROI as Warm and Hot audiences, it is important to re-engage Cold audiences from time to time to bring some of them back to your website and turn them into warm or hot audiences! Warm audiences are visitors who have recently visited your website or those who demonstrated meaningful engagementwhen
SHOELACE - CUSTOMER JOURNEY MARKETINGHOW IT WORKSPRICINGGUIDESREAD THE CASE STUDYBLOGHELP CENTER Shoelace creates Customer Journey Marketing sequences across the whole customer lifecycle. As traffic moves from one stage of the journey to the next, their ad experience becomes more relevant & personalized. Generate more customers, while educating your entire audience. TheMarketers Guide.
INTRODUCING SHOELACE PROSPECTING 7.91x ROAS. Prospecting since Q1 2020. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies SHOELACE - HOW SHOELACE WORKS Powered by automation and monitored by in-house experts, Shoelace handles everything from building journeys to optimizing ads. As customers move through the buying journey, their retargeting experience becomes more personalized. We combine in-house experts with smart technology to create customized retargeting experiences for yourbrand.
SHOELACE - PRICING
With over five years of experience and a team of 30 DTC experts, Shoelace is the leader when it comes to memorable Customer JourneyMarketing.
INTRODUCING SHOELACE PROSPECTING Ella Prince, Co-Founder of Plants in a Box. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies specifically for them. GOOGLE ADS FOR ECOMMERCE Google Network Ads. Your customers are everywhere, you should be too. Leverage Google’s massive reach with ads created & managed by Shoelace’s world-class experts. From mom & pop shops to global brands, Shoelace has the playbooks and skills needed to expedite your growth and conversions. No cookie cutters here! SHOELACE - WHAT IS CUSTOMER JOURNEY RETARGETING? How Customer Journey Retargeting Works. Imagine serving up a sequence of ads based on where your customer is in their buying journey. Maybe they’re just discovering your brand (Expressed Interest), checking out your latest collection (Showed Consideration) or they’ve added a product to their cart (Took Action) — Customer Journey Retargeting is a full-funnel approach that delivers ad SHOELACE HELP CENTER Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. +1. 27 articles in this collection. Written by Annie Li, Elliott Brand, Sanja Smrzlic and 1other.
SHOELACE - 13 INVESTOR UPDATE EMAILS THAT TURNED OUR DOTS 13 Investor Update Emails that Turned Our Dots into a Line. Startups. Reza. Every month for the past year, we’ve sent out an email update about our progress at Shoelace to a list of friends, advisors and investors. We routinely get compliments like “these are the best investor updates I get!” or “your updates should be the templatefor
WHAT ARE HOT, WARM & COLD AUDIENCES Although Cold audiences may not yield as high an ROI as Warm and Hot audiences, it is important to re-engage Cold audiences from time to time to bring some of them back to your website and turn them into warm or hot audiences! Warm audiences are visitors who have recently visited your website or those who demonstrated meaningful engagementwhen
INTRODUCING SHOELACE PROSPECTING 7.91x ROAS. Prospecting since Q1 2020. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies SHOELACE - HOW SHOELACE WORKS Powered by automation and monitored by in-house experts, Shoelace handles everything from building journeys to optimizing ads. As customers move through the buying journey, their retargeting experience becomes more personalized. We combine in-house experts with smart technology to create customized retargeting experiences for yourbrand.
SHOELACE - PRICING
With over five years of experience and a team of 30 DTC experts, Shoelace is the leader when it comes to memorable Customer JourneyMarketing.
SHOELACE - 7 BIG INSIGHTS FOR SCALING YOUR APPAREL BRAND 2019 Holiday Season Retargeting Brief. As the Holidays approach, merchants struggle with soaring ad costs and the challenge of being heard over one another. Our new 2019 Holiday Season Retargeting Brief will teach you how to navigate this challenging paid marketinglandscape during
SHOELACE - SUPERCHARGE YOUR EMAIL CAMPAIGNS WITH OUR ALL In-depth guide to Facebook Lookalike Audience Ads for e-commerce stores. Many of the most advanced e-commerce marketers we work with at Shoelace have built their entire top-of-the-funnel Facebook ads strategy around Lookalike audiences. ItSHOELACE
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Getting Started. Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. +1. 26 articles in this collection. Written by HOW SHOELACE PROSPECTING HELPED PLANTS IN A BOX QUADRUPLE How Shoelace Prospecting helped Plants in a Box quadruple revenues during COVID-19. True to the nature of their products, Plants in a Box seemingly sprouted from the ground up. Beginning with only ten varieties, in a few short years the brand had expanded to offer over 800 different plants to aspiring and expert gardeners acrossAustralia.
SHOELACE - HOW FINDLAY HATS’ RETARGETING CONVERTED 600% This helped create a more memorable brand experience and moved the needle on the bottom line by increasing ad conversion rates by 600%. Now Jimmy and the team at Findlay Hats have the peace of mind that their retargeting is engaging, on-brand and delivering great results. All while freeing up the time they need to better handle all themoving
WHAT IS CUSTOMER JOURNEY RETARGETING? Consumers have grown tired of annoying and repetitive retargeting. That’s why the most impactful brands are using Customer Journey Retargeting to build emotional connections with their customers, create more memorable experiences and increase sales! Download SHOELACE - CUSTOMER JOURNEY MARKETINGHOW IT WORKSPRICINGGUIDESREAD THE CASE STUDYBLOGHELP CENTER Shoelace creates Customer Journey Marketing sequences across the whole customer lifecycle. As traffic moves from one stage of the journey to the next, their ad experience becomes more relevant & personalized. Generate more customers, while educating your entire audience. TheMarketers Guide.
INTRODUCING SHOELACE PROSPECTING 7.91x ROAS. Prospecting since Q1 2020. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies SHOELACE - HOW SHOELACE WORKS Powered by automation and monitored by in-house experts, Shoelace handles everything from building journeys to optimizing ads. As customers move through the buying journey, their retargeting experience becomes more personalized. We combine in-house experts with smart technology to create customized retargeting experiences for yourbrand.
SHOELACE - PRICING
With over five years of experience and a team of 30 DTC experts, Shoelace is the leader when it comes to memorable Customer JourneyMarketing.
INTRODUCING SHOELACE PROSPECTING Ella Prince, Co-Founder of Plants in a Box. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies specifically for them. GOOGLE ADS FOR ECOMMERCE Google Network Ads. Your customers are everywhere, you should be too. Leverage Google’s massive reach with ads created & managed by Shoelace’s world-class experts. From mom & pop shops to global brands, Shoelace has the playbooks and skills needed to expedite your growth and conversions. No cookie cutters here! SHOELACE - WHAT IS CUSTOMER JOURNEY RETARGETING? How Customer Journey Retargeting Works. Imagine serving up a sequence of ads based on where your customer is in their buying journey. Maybe they’re just discovering your brand (Expressed Interest), checking out your latest collection (Showed Consideration) or they’ve added a product to their cart (Took Action) — Customer Journey Retargeting is a full-funnel approach that delivers ad SHOELACE HELP CENTER Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. +1. 27 articles in this collection. Written by Annie Li, Elliott Brand, Sanja Smrzlic and 1other.
SHOELACE - 13 INVESTOR UPDATE EMAILS THAT TURNED OUR DOTS 13 Investor Update Emails that Turned Our Dots into a Line. Startups. Reza. Every month for the past year, we’ve sent out an email update about our progress at Shoelace to a list of friends, advisors and investors. We routinely get compliments like “these are the best investor updates I get!” or “your updates should be the templatefor
WHAT ARE HOT, WARM & COLD AUDIENCES Although Cold audiences may not yield as high an ROI as Warm and Hot audiences, it is important to re-engage Cold audiences from time to time to bring some of them back to your website and turn them into warm or hot audiences! Warm audiences are visitors who have recently visited your website or those who demonstrated meaningful engagementwhen
SHOELACE - CUSTOMER JOURNEY MARKETINGHOW IT WORKSPRICINGGUIDESREAD THE CASE STUDYBLOGHELP CENTER Shoelace creates Customer Journey Marketing sequences across the whole customer lifecycle. As traffic moves from one stage of the journey to the next, their ad experience becomes more relevant & personalized. Generate more customers, while educating your entire audience. TheMarketers Guide.
INTRODUCING SHOELACE PROSPECTING 7.91x ROAS. Prospecting since Q1 2020. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies SHOELACE - HOW SHOELACE WORKS Powered by automation and monitored by in-house experts, Shoelace handles everything from building journeys to optimizing ads. As customers move through the buying journey, their retargeting experience becomes more personalized. We combine in-house experts with smart technology to create customized retargeting experiences for yourbrand.
SHOELACE - PRICING
With over five years of experience and a team of 30 DTC experts, Shoelace is the leader when it comes to memorable Customer JourneyMarketing.
INTRODUCING SHOELACE PROSPECTING Ella Prince, Co-Founder of Plants in a Box. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies specifically for them. GOOGLE ADS FOR ECOMMERCE Google Network Ads. Your customers are everywhere, you should be too. Leverage Google’s massive reach with ads created & managed by Shoelace’s world-class experts. From mom & pop shops to global brands, Shoelace has the playbooks and skills needed to expedite your growth and conversions. No cookie cutters here! SHOELACE - WHAT IS CUSTOMER JOURNEY RETARGETING? How Customer Journey Retargeting Works. Imagine serving up a sequence of ads based on where your customer is in their buying journey. Maybe they’re just discovering your brand (Expressed Interest), checking out your latest collection (Showed Consideration) or they’ve added a product to their cart (Took Action) — Customer Journey Retargeting is a full-funnel approach that delivers ad SHOELACE HELP CENTER Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. +1. 27 articles in this collection. Written by Annie Li, Elliott Brand, Sanja Smrzlic and 1other.
SHOELACE - 13 INVESTOR UPDATE EMAILS THAT TURNED OUR DOTS 13 Investor Update Emails that Turned Our Dots into a Line. Startups. Reza. Every month for the past year, we’ve sent out an email update about our progress at Shoelace to a list of friends, advisors and investors. We routinely get compliments like “these are the best investor updates I get!” or “your updates should be the templatefor
WHAT ARE HOT, WARM & COLD AUDIENCES Although Cold audiences may not yield as high an ROI as Warm and Hot audiences, it is important to re-engage Cold audiences from time to time to bring some of them back to your website and turn them into warm or hot audiences! Warm audiences are visitors who have recently visited your website or those who demonstrated meaningful engagementwhen
INTRODUCING SHOELACE PROSPECTING 7.91x ROAS. Prospecting since Q1 2020. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies SHOELACE - HOW SHOELACE WORKS Powered by automation and monitored by in-house experts, Shoelace handles everything from building journeys to optimizing ads. As customers move through the buying journey, their retargeting experience becomes more personalized. We combine in-house experts with smart technology to create customized retargeting experiences for yourbrand.
SHOELACE - PRICING
With over five years of experience and a team of 30 DTC experts, Shoelace is the leader when it comes to memorable Customer JourneyMarketing.
SHOELACE - 7 BIG INSIGHTS FOR SCALING YOUR APPAREL BRAND 2019 Holiday Season Retargeting Brief. As the Holidays approach, merchants struggle with soaring ad costs and the challenge of being heard over one another. Our new 2019 Holiday Season Retargeting Brief will teach you how to navigate this challenging paid marketinglandscape during
SHOELACE - SUPERCHARGE YOUR EMAIL CAMPAIGNS WITH OUR ALL In-depth guide to Facebook Lookalike Audience Ads for e-commerce stores. Many of the most advanced e-commerce marketers we work with at Shoelace have built their entire top-of-the-funnel Facebook ads strategy around Lookalike audiences. ItSHOELACE
Welcome back, please log in to your account. Shopify store URL.https://
GETTING STARTED
Getting Started. Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. +1. 26 articles in this collection. Written by HOW SHOELACE PROSPECTING HELPED PLANTS IN A BOX QUADRUPLE How Shoelace Prospecting helped Plants in a Box quadruple revenues during COVID-19. True to the nature of their products, Plants in a Box seemingly sprouted from the ground up. Beginning with only ten varieties, in a few short years the brand had expanded to offer over 800 different plants to aspiring and expert gardeners acrossAustralia.
SHOELACE - HOW FINDLAY HATS’ RETARGETING CONVERTED 600% This helped create a more memorable brand experience and moved the needle on the bottom line by increasing ad conversion rates by 600%. Now Jimmy and the team at Findlay Hats have the peace of mind that their retargeting is engaging, on-brand and delivering great results. All while freeing up the time they need to better handle all themoving
WHAT IS CUSTOMER JOURNEY RETARGETING? Consumers have grown tired of annoying and repetitive retargeting. That’s why the most impactful brands are using Customer Journey Retargeting to build emotional connections with their customers, create more memorable experiences and increase sales! Download SHOELACE - CUSTOMER JOURNEY MARKETINGHOW IT WORKSPRICINGGUIDESREAD THE CASE STUDYBLOGHELP CENTER Shoelace creates Customer Journey Marketing sequences across the whole customer lifecycle. As traffic moves from one stage of the journey to the next, their ad experience becomes more relevant & personalized. Generate more customers, while educating your entire audience. TheMarketers Guide.
INTRODUCING SHOELACE PROSPECTING 7.91x ROAS. Prospecting since Q1 2020. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies SHOELACE - HOW SHOELACE WORKS Powered by automation and monitored by in-house experts, Shoelace handles everything from building journeys to optimizing ads. As customers move through the buying journey, their retargeting experience becomes more personalized. We combine in-house experts with smart technology to create customized retargeting experiences for yourbrand.
SHOELACE - PRICING
With over five years of experience and a team of 30 DTC experts, Shoelace is the leader when it comes to memorable Customer JourneyMarketing.
INTRODUCING SHOELACE PROSPECTING Ella Prince, Co-Founder of Plants in a Box. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies specifically for them. GOOGLE ADS FOR ECOMMERCE Google Network Ads. Your customers are everywhere, you should be too. Leverage Google’s massive reach with ads created & managed by Shoelace’s world-class experts. From mom & pop shops to global brands, Shoelace has the playbooks and skills needed to expedite your growth and conversions. No cookie cutters here! SHOELACE - WHAT IS CUSTOMER JOURNEY RETARGETING? How Customer Journey Retargeting Works. Imagine serving up a sequence of ads based on where your customer is in their buying journey. Maybe they’re just discovering your brand (Expressed Interest), checking out your latest collection (Showed Consideration) or they’ve added a product to their cart (Took Action) — Customer Journey Retargeting is a full-funnel approach that delivers ad SHOELACE HELP CENTER Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. +1. 27 articles in this collection. Written by Annie Li, Elliott Brand, Sanja Smrzlic and 1other.
SHOELACE - 13 INVESTOR UPDATE EMAILS THAT TURNED OUR DOTS 13 Investor Update Emails that Turned Our Dots into a Line. Startups. Reza. Every month for the past year, we’ve sent out an email update about our progress at Shoelace to a list of friends, advisors and investors. We routinely get compliments like “these are the best investor updates I get!” or “your updates should be the templatefor
WHAT ARE HOT, WARM & COLD AUDIENCES Although Cold audiences may not yield as high an ROI as Warm and Hot audiences, it is important to re-engage Cold audiences from time to time to bring some of them back to your website and turn them into warm or hot audiences! Warm audiences are visitors who have recently visited your website or those who demonstrated meaningful engagementwhen
SHOELACE - CUSTOMER JOURNEY MARKETINGHOW IT WORKSPRICINGGUIDESREAD THE CASE STUDYBLOGHELP CENTER Shoelace creates Customer Journey Marketing sequences across the whole customer lifecycle. As traffic moves from one stage of the journey to the next, their ad experience becomes more relevant & personalized. Generate more customers, while educating your entire audience. TheMarketers Guide.
INTRODUCING SHOELACE PROSPECTING 7.91x ROAS. Prospecting since Q1 2020. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies SHOELACE - HOW SHOELACE WORKS Powered by automation and monitored by in-house experts, Shoelace handles everything from building journeys to optimizing ads. As customers move through the buying journey, their retargeting experience becomes more personalized. We combine in-house experts with smart technology to create customized retargeting experiences for yourbrand.
SHOELACE - PRICING
With over five years of experience and a team of 30 DTC experts, Shoelace is the leader when it comes to memorable Customer JourneyMarketing.
INTRODUCING SHOELACE PROSPECTING Ella Prince, Co-Founder of Plants in a Box. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies specifically for them. GOOGLE ADS FOR ECOMMERCE Google Network Ads. Your customers are everywhere, you should be too. Leverage Google’s massive reach with ads created & managed by Shoelace’s world-class experts. From mom & pop shops to global brands, Shoelace has the playbooks and skills needed to expedite your growth and conversions. No cookie cutters here! SHOELACE - WHAT IS CUSTOMER JOURNEY RETARGETING? How Customer Journey Retargeting Works. Imagine serving up a sequence of ads based on where your customer is in their buying journey. Maybe they’re just discovering your brand (Expressed Interest), checking out your latest collection (Showed Consideration) or they’ve added a product to their cart (Took Action) — Customer Journey Retargeting is a full-funnel approach that delivers ad SHOELACE HELP CENTER Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. +1. 27 articles in this collection. Written by Annie Li, Elliott Brand, Sanja Smrzlic and 1other.
SHOELACE - 13 INVESTOR UPDATE EMAILS THAT TURNED OUR DOTS 13 Investor Update Emails that Turned Our Dots into a Line. Startups. Reza. Every month for the past year, we’ve sent out an email update about our progress at Shoelace to a list of friends, advisors and investors. We routinely get compliments like “these are the best investor updates I get!” or “your updates should be the templatefor
WHAT ARE HOT, WARM & COLD AUDIENCES Although Cold audiences may not yield as high an ROI as Warm and Hot audiences, it is important to re-engage Cold audiences from time to time to bring some of them back to your website and turn them into warm or hot audiences! Warm audiences are visitors who have recently visited your website or those who demonstrated meaningful engagementwhen
INTRODUCING SHOELACE PROSPECTING 7.91x ROAS. Prospecting since Q1 2020. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies SHOELACE - HOW SHOELACE WORKS Powered by automation and monitored by in-house experts, Shoelace handles everything from building journeys to optimizing ads. As customers move through the buying journey, their retargeting experience becomes more personalized. We combine in-house experts with smart technology to create customized retargeting experiences for yourbrand.
SHOELACE - PRICING
With over five years of experience and a team of 30 DTC experts, Shoelace is the leader when it comes to memorable Customer JourneyMarketing.
SHOELACE - 7 BIG INSIGHTS FOR SCALING YOUR APPAREL BRAND 2019 Holiday Season Retargeting Brief. As the Holidays approach, merchants struggle with soaring ad costs and the challenge of being heard over one another. Our new 2019 Holiday Season Retargeting Brief will teach you how to navigate this challenging paid marketinglandscape during
SHOELACE - SUPERCHARGE YOUR EMAIL CAMPAIGNS WITH OUR ALL In-depth guide to Facebook Lookalike Audience Ads for e-commerce stores. Many of the most advanced e-commerce marketers we work with at Shoelace have built their entire top-of-the-funnel Facebook ads strategy around Lookalike audiences. ItSHOELACE
Welcome back, please log in to your account. Shopify store URL.https://
GETTING STARTED
Getting Started. Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. +1. 26 articles in this collection. Written by HOW SHOELACE PROSPECTING HELPED PLANTS IN A BOX QUADRUPLE How Shoelace Prospecting helped Plants in a Box quadruple revenues during COVID-19. True to the nature of their products, Plants in a Box seemingly sprouted from the ground up. Beginning with only ten varieties, in a few short years the brand had expanded to offer over 800 different plants to aspiring and expert gardeners acrossAustralia.
SHOELACE - HOW FINDLAY HATS’ RETARGETING CONVERTED 600% This helped create a more memorable brand experience and moved the needle on the bottom line by increasing ad conversion rates by 600%. Now Jimmy and the team at Findlay Hats have the peace of mind that their retargeting is engaging, on-brand and delivering great results. All while freeing up the time they need to better handle all themoving
WHAT IS CUSTOMER JOURNEY RETARGETING? Consumers have grown tired of annoying and repetitive retargeting. That’s why the most impactful brands are using Customer Journey Retargeting to build emotional connections with their customers, create more memorable experiences and increase sales! Download SHOELACE - CUSTOMER JOURNEY MARKETINGHOW IT WORKSPRICINGGUIDESREAD THE CASE STUDYBLOGHELP CENTER Shoelace creates Customer Journey Marketing sequences across the whole customer lifecycle. As traffic moves from one stage of the journey to the next, their ad experience becomes more relevant & personalized. Generate more customers, while educating your entire audience. TheMarketers Guide.
INTRODUCING SHOELACE PROSPECTING 7.91x ROAS. Prospecting since Q1 2020. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies SHOELACE - HOW SHOELACE WORKS Powered by automation and monitored by in-house experts, Shoelace handles everything from building journeys to optimizing ads. As customers move through the buying journey, their retargeting experience becomes more personalized. We combine in-house experts with smart technology to create customized retargeting experiences for yourbrand.
SHOELACE - 7 BIG INSIGHTS FOR SCALING YOUR APPAREL BRAND 2019 Holiday Season Retargeting Brief. As the Holidays approach, merchants struggle with soaring ad costs and the challenge of being heard over one another. Our new 2019 Holiday Season Retargeting Brief will teach you how to navigate this challenging paid marketinglandscape during
INTRODUCING SHOELACE PROSPECTING Ella Prince, Co-Founder of Plants in a Box. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies specifically for them. GOOGLE ADS FOR ECOMMERCE Google Network Ads. Your customers are everywhere, you should be too. Leverage Google’s massive reach with ads created & managed by Shoelace’s world-class experts. From mom & pop shops to global brands, Shoelace has the playbooks and skills needed to expedite your growth and conversions. No cookie cutters here! SHOELACE - WHAT IS CUSTOMER JOURNEY RETARGETING? How Customer Journey Retargeting Works. Imagine serving up a sequence of ads based on where your customer is in their buying journey. Maybe they’re just discovering your brand (Expressed Interest), checking out your latest collection (Showed Consideration) or they’ve added a product to their cart (Took Action) — Customer Journey Retargeting is a full-funnel approach that delivers ad SHOELACE - 13 INVESTOR UPDATE EMAILS THAT TURNED OUR DOTS 13 Investor Update Emails that Turned Our Dots into a Line. Startups. Reza. Every month for the past year, we’ve sent out an email update about our progress at Shoelace to a list of friends, advisors and investors. We routinely get compliments like “these are the best investor updates I get!” or “your updates should be the templatefor
SHOELACE HELP CENTER Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. +1. 27 articles in this collection. Written by Annie Li, Elliott Brand, Sanja Smrzlic and 1other.
WHAT ARE HOT, WARM & COLD AUDIENCES Although Cold audiences may not yield as high an ROI as Warm and Hot audiences, it is important to re-engage Cold audiences from time to time to bring some of them back to your website and turn them into warm or hot audiences! Warm audiences are visitors who have recently visited your website or those who demonstrated meaningful engagementwhen
SHOELACE - CUSTOMER JOURNEY MARKETINGHOW IT WORKSPRICINGGUIDESREAD THE CASE STUDYBLOGHELP CENTER Shoelace creates Customer Journey Marketing sequences across the whole customer lifecycle. As traffic moves from one stage of the journey to the next, their ad experience becomes more relevant & personalized. Generate more customers, while educating your entire audience. TheMarketers Guide.
INTRODUCING SHOELACE PROSPECTING 7.91x ROAS. Prospecting since Q1 2020. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies SHOELACE - HOW SHOELACE WORKS Powered by automation and monitored by in-house experts, Shoelace handles everything from building journeys to optimizing ads. As customers move through the buying journey, their retargeting experience becomes more personalized. We combine in-house experts with smart technology to create customized retargeting experiences for yourbrand.
SHOELACE - 7 BIG INSIGHTS FOR SCALING YOUR APPAREL BRAND 2019 Holiday Season Retargeting Brief. As the Holidays approach, merchants struggle with soaring ad costs and the challenge of being heard over one another. Our new 2019 Holiday Season Retargeting Brief will teach you how to navigate this challenging paid marketinglandscape during
INTRODUCING SHOELACE PROSPECTING Ella Prince, Co-Founder of Plants in a Box. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies specifically for them. GOOGLE ADS FOR ECOMMERCE Google Network Ads. Your customers are everywhere, you should be too. Leverage Google’s massive reach with ads created & managed by Shoelace’s world-class experts. From mom & pop shops to global brands, Shoelace has the playbooks and skills needed to expedite your growth and conversions. No cookie cutters here! SHOELACE - WHAT IS CUSTOMER JOURNEY RETARGETING? How Customer Journey Retargeting Works. Imagine serving up a sequence of ads based on where your customer is in their buying journey. Maybe they’re just discovering your brand (Expressed Interest), checking out your latest collection (Showed Consideration) or they’ve added a product to their cart (Took Action) — Customer Journey Retargeting is a full-funnel approach that delivers ad SHOELACE - 13 INVESTOR UPDATE EMAILS THAT TURNED OUR DOTS 13 Investor Update Emails that Turned Our Dots into a Line. Startups. Reza. Every month for the past year, we’ve sent out an email update about our progress at Shoelace to a list of friends, advisors and investors. We routinely get compliments like “these are the best investor updates I get!” or “your updates should be the templatefor
SHOELACE HELP CENTER Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. +1. 27 articles in this collection. Written by Annie Li, Elliott Brand, Sanja Smrzlic and 1other.
WHAT ARE HOT, WARM & COLD AUDIENCES Although Cold audiences may not yield as high an ROI as Warm and Hot audiences, it is important to re-engage Cold audiences from time to time to bring some of them back to your website and turn them into warm or hot audiences! Warm audiences are visitors who have recently visited your website or those who demonstrated meaningful engagementwhen
SHOELACE - PRICING
With over five years of experience and a team of 30 DTC experts, Shoelace is the leader when it comes to memorable Customer JourneyMarketing.
INTRODUCING SHOELACE PROSPECTING Ella Prince, Co-Founder of Plants in a Box. Prospecting. Starts at $850 /mo. + onboarding fee. A full-suite implementation designed to arm fast growing brands with the highest quality audience. Get Started. We discover who your social audience is and tailor strategies specifically for them. SHOELACE - SUPERCHARGE YOUR EMAIL CAMPAIGNS WITH OUR ALL In-depth guide to Facebook Lookalike Audience Ads for e-commerce stores. Many of the most advanced e-commerce marketers we work with at Shoelace have built their entire top-of-the-funnel Facebook ads strategy around Lookalike audiences. It SHOELACE - WHAT IS CUSTOMER JOURNEY RETARGETING? How Customer Journey Retargeting Works. Imagine serving up a sequence of ads based on where your customer is in their buying journey. Maybe they’re just discovering your brand (Expressed Interest), checking out your latest collection (Showed Consideration) or they’ve added a product to their cart (Took Action) — Customer Journey Retargeting is a full-funnel approach that delivers ad SHOELACE HELP CENTER Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. +1. 27 articles in this collection. Written by Annie Li, Elliott Brand, Sanja Smrzlic and 1other.
THE GOOD DEAL: A RETARGETING HORROR STORY We call this Customer Journey Retargeting:. a personalized approach to retargeting that shows the right customer, the right ad, at the right time based on where they are in the buying journey. HOW SHOELACE PROSPECTING HELPED PLANTS IN A BOX QUADRUPLE How Shoelace Prospecting helped Plants in a Box quadruple revenues during COVID-19. True to the nature of their products, Plants in a Box seemingly sprouted from the ground up. Beginning with only ten varieties, in a few short years the brand had expanded to offer over 800 different plants to aspiring and expert gardeners acrossAustralia.
HUMANIZING ECOMMERCE Learn what the best merchants are leveraging to create businesses that last. Making Ad Creatives that Convert. See Ruthie Grace use data to develop winning ad creatives. Sending the Right Message. See how customer data can be used to hit the highest intent audiences. Identifying Loyalty - and Winning It. WHAT IS CUSTOMER JOURNEY RETARGETING? Consumers have grown tired of annoying and repetitive retargeting. That’s why the most impactful brands are using Customer Journey Retargeting to build emotional connections with their customers, create more memorable experiences and increase sales! Download ECOMMERCE MARKETERS GUIDE TO ADVANCED RETARGETING the ecommerce marketer’s guide to advanced retargeting www.shoelace.com How to build fully optimized retargeting sequences to increase conversion rates, SHOELACE - CUSTOMER JOURNEY MARKETINGHOW IT WORKSPRICINGGUIDESREAD THE CASE STUDYBLOGHELP CENTER Shoelace integrates with your store to visualize your ad experience & allow easy editing. Live reporting shows detailed data on campaigns & customers, supported by insights from our team of experts. SHOELACE - HOW SHOELACE WORKS Consumers have grown tired of annoying and repetitive retargeting. That’s why the most impactful brands are using Customer Journey Retargeting to build emotional connections with their customers, create more memorable experiences and increase sales. INTRODUCING SHOELACE PROSPECTING Shoelace Prospecting is designed to allow growing brands to scale faster and capture the best audiences.SHOELACE - PRICING
With over five years of experience and a team of 30 DTC experts, Shoelace is the leader when it comes to memorable Customer JourneyMarketing.
SHOELACE - 7 BIG INSIGHTS FOR SCALING YOUR APPAREL BRAND As the Holidays approach, merchants struggle with soaring ad costs and the challenge of being heard over one another. Our new 2019 Holiday Season Retargeting Brief will teach you how to navigate this challenging paid marketing landscape during the Black Friday season. GOOGLE ADS FOR ECOMMERCE The Shoelace team has been great at helping us go omnichannel with Google Ads. Having a company that really thrives to understand our needs and our customer SHOELACE - WHAT IS CUSTOMER JOURNEY RETARGETING? How Customer Journey Retargeting Works. Imagine serving up a sequence of ads based on where your customer is in their buying journey. Maybe they’re just discovering your brand (Expressed Interest), checking out your latest collection (Showed Consideration) or they’ve added a product to their cart (Took Action) — Customer Journey Retargeting is a full-funnel approach that delivers ad SHOELACE HELP CENTER Account. Get a grasp on how Shoelace integrates with your other accounts and how we leverage the power of Facebook Pixel. SHOELACE - 13 INVESTOR UPDATE EMAILS THAT TURNED OUR DOTS Every month for the past year, we’ve sent out an email update about our progress at Shoelace to a list of friends, advisors and investors. We routinely get compliments like “these are the best investor updates I get!” or “your updates should be the template for other founders!”. I’d love to think that there’s something particularly special about our updates, but after talking to WHAT ARE HOT, WARM & COLD AUDIENCES Hot audiences are visitors who have very recently visited your website or those who demonstrated extremely high engagement when they were there (e.g. added to cart). SHOELACE - CUSTOMER JOURNEY MARKETINGHOW IT WORKSPRICINGGUIDESREAD THE CASE STUDYBLOGHELP CENTER Shoelace integrates with your store to visualize your ad experience & allow easy editing. Live reporting shows detailed data on campaigns & customers, supported by insights from our team of experts. SHOELACE - HOW SHOELACE WORKS Consumers have grown tired of annoying and repetitive retargeting. That’s why the most impactful brands are using Customer Journey Retargeting to build emotional connections with their customers, create more memorable experiences and increase sales. INTRODUCING SHOELACE PROSPECTING Shoelace Prospecting is designed to allow growing brands to scale faster and capture the best audiences.SHOELACE - PRICING
With over five years of experience and a team of 30 DTC experts, Shoelace is the leader when it comes to memorable Customer JourneyMarketing.
SHOELACE - 7 BIG INSIGHTS FOR SCALING YOUR APPAREL BRAND As the Holidays approach, merchants struggle with soaring ad costs and the challenge of being heard over one another. Our new 2019 Holiday Season Retargeting Brief will teach you how to navigate this challenging paid marketing landscape during the Black Friday season. GOOGLE ADS FOR ECOMMERCE The Shoelace team has been great at helping us go omnichannel with Google Ads. Having a company that really thrives to understand our needs and our customer SHOELACE - WHAT IS CUSTOMER JOURNEY RETARGETING? How Customer Journey Retargeting Works. Imagine serving up a sequence of ads based on where your customer is in their buying journey. Maybe they’re just discovering your brand (Expressed Interest), checking out your latest collection (Showed Consideration) or they’ve added a product to their cart (Took Action) — Customer Journey Retargeting is a full-funnel approach that delivers ad SHOELACE HELP CENTER Account. Get a grasp on how Shoelace integrates with your other accounts and how we leverage the power of Facebook Pixel. SHOELACE - 13 INVESTOR UPDATE EMAILS THAT TURNED OUR DOTS Every month for the past year, we’ve sent out an email update about our progress at Shoelace to a list of friends, advisors and investors. We routinely get compliments like “these are the best investor updates I get!” or “your updates should be the template for other founders!”. I’d love to think that there’s something particularly special about our updates, but after talking to WHAT ARE HOT, WARM & COLD AUDIENCES Hot audiences are visitors who have very recently visited your website or those who demonstrated extremely high engagement when they were there (e.g. added to cart). INTRODUCING SHOELACE PROSPECTING Shoelace Prospecting is designed to allow growing brands to scale faster and capture the best audiences. SHOELACE - WHAT IS CUSTOMER JOURNEY RETARGETING? How Customer Journey Retargeting Works. Imagine serving up a sequence of ads based on where your customer is in their buying journey. Maybe they’re just discovering your brand (Expressed Interest), checking out your latest collection (Showed Consideration) or they’ve added a product to their cart (Took Action) — Customer Journey Retargeting is a full-funnel approach that delivers ad SHOELACE - SUPERCHARGE YOUR EMAIL CAMPAIGNS WITH OUR ALL We combine real human experts with smart technology to create highly customized retargeting journeys for your online store. THE GOOD DEAL: A RETARGETING HORROR STORY We call this Customer Journey Retargeting:. a personalized approach to retargeting that shows the right customer, the right ad, at the right time based on where they are in the buying journey. SHOELACE - ROCKWELL RAZORS USES CUSTOMER JOURNEY About Rockwell Razors. Rockwell Razors was born out of the frustration felt by its founders towards generic, mass-produced cartridge razors and the lack of customization they afford consumers. SHOELACE - HOW FINDLAY HATS’ RETARGETING CONVERTED 600% This helped create a more memorable brand experience and moved the needle on the bottom line by increasing ad conversion rates by 600%. Now Jimmy and the team at Findlay Hats have the peace of mind that their retargeting is engaging, on-brand and delivering great results.GETTING STARTED
Getting Started. Discover what Shoelace is all about and how we boost sales by retargeting visitors who abandon your website. WHAT IS CUSTOMER JOURNEY RETARGETING? Consumers have grown tired of annoying and repetitive retargeting. That’s why the most impactful brands are using Customer Journey Retargeting to build emotional connections with their customers, create more memorable experiences and increase sales! HOW SHOELACE PROSPECTING HELPED PLANTS IN A BOX QUADRUPLE True to the nature of their products, Plants in a Box seemingly sprouted from the ground up. Beginning with only ten varieties, in a few short years the brand had expanded to offer over 800 different plants to aspiring and expert gardeners across Australia. ECOMMERCE MARKETERS GUIDE TO ADVANCED RETARGETING the ecommerce marketer’s guide to advanced retargeting www.shoelace.com How to build fully optimized retargeting sequences to increase conversion rates,Skip Navigation
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ADS THAT FIT YOUR
BRAND NARRATIVE
Build an emotional connection with your customers by telling your brand story through ads that are relevant and feel authentic. Whether it’s a Facebook feed ad or an Instagram story, we select the right format and creative to help you stand out from the crowd.THE RIGHT PEOPLE
SEGMENTATION THAT DRIVES CONVERSIONS Bombarding your customers with irrelevant and annoying advertising is not how you want your brand to be remembered. Shoelace journeys are hyper-personalized based on factors like how long a visitor stayed on your site, whether they are a member of your loyalty program and more!THE RIGHT TIME
JOURNEYS THAT HELP
FIGHT AD FATIGUE
Maximize results by delivering retargeting sequences across the entire customer lifecycle. As your customers move from one stage of the buying journey to the next, their ad experience evolves to become more relevant and personalized. WHAT OUR CUSTOMERS LOVE ABOUT SHOELACE3/3
“Far better than Criteo or Adroll as it doesn't bombard users with adverts. It's easy to set up and the integrations are continuously enhancing the retargeting possibilities.”NICK ASH
Kirstin Ash
1/3
“Where ad agencies mainly focuses on commissions of ad spend, Shoelace focuses on the return on investment on your ad spend. ROI has been through the roof!”CHRIS TRAN
100% Pure
2/3
“When you use Shoelace, you know that re-targeting is a core competency, not just an add-on like other vendors. They are as concerned about improving conversion rates as we are.”AIREEN DE PERALTA
Waterfield Designs
3/3
“Far better than Criteo or Adroll as it doesn't bombard users with adverts. It's easy to set up and the integrations are continuously enhancing the retargeting possibilities.”NICK ASH
Kirstin Ash
1/3
“Where ad agencies mainly focuses on commissions of ad spend, Shoelace focuses on the return on investment on your ad spend. ROI has been through the roof!”CHRIS TRAN
100% Pure
2/3
“When you use Shoelace, you know that re-targeting is a core competency, not just an add-on like other vendors. They are as concerned about improving conversion rates as we are.”AIREEN DE PERALTA
Waterfield Designs
3/3
“Far better than Criteo or Adroll as it doesn't bombard users with adverts. It's easy to set up and the integrations are continuously enhancing the retargeting possibilities.”NICK ASH
Kirstin Ash
REAL HUMAN EXPERTS
AUTOMATION MEETS HUMAN EXPERTISE Our automation crunches your data to create the best retargeting strategy for your brand. Our in-house experts add the necessary human touch to deliver a highly customized journey for you to approve. Learn how Shoelace worksINTEGRATIONS
CONNECT WITH THE TOOLS YOU LOVE Shoelace aligns with the rest of your marketing by seamlessly connecting with your favorite apps to supercharge your campaigns.End-To-End
WE DO THE WORK.
ALL YOU DO IS APPROVE.Request a demo
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