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HOW TO CHOOSE THE RIGHT FACEBOOK ATTRIBUTION MODEL If you haven’t already set one up, head to the Facebook Business Manager page and click Create Account. Then follow the prompts to provide your business details and create your account. When you’re finished, go to your Attribution dashboard and click Get Started. You’ll then be asked to select your type of business. HOW TO CREATE INSTAGRAM STORIES POLLING STICKER ADS When you get to the Placements section of your ad set in Facebook Ads Manager, select the Manual Placements option. You’ll then see placement categories for Feeds, Stories, In-Stream, and so on. The only box that should be checked is Instagram Stories. If you check anything else, the poll option will automatically disappear from yourcreative.
HOW TO REPOST INSTAGRAM FEED POSTS, STORIES, IGTV, AND Instagram makes it easy to share feed posts to your stories. From any feed post—yours or someone else’s—tap on the paper airplane icon on that post and choose Add Post to Your Story from the pop-up menu. When you share an Instagram feed post to your story, the original post image is imported into the story and the image is clickable HOW TO GET APPROVED FOR INSTAGRAM SHOPPING AND PRODUCT However, if you’re trying to get approved for Instagram product tagging, you have to use the Shopping template on your business page. To do this, go to Settings for your Facebook page. In the left menu, select Templates and Tabs. On the right under Templates, selectShopping.
HOW TO USE LINKEDIN TO TURN COLD PROSPECTS INTO WARM LEADS To use this feature, navigate to your LinkedIn page and click the Content Suggestions tab. In the pop-up window, select your industry and a few simple demographics about your audience (your ideal prospects). Once you’ve filled out the audience information, click View Content Suggestions. LinkedIn then shows you trending contentfrom the last
SOCIAL MEDIA EXAMINER Social Media Marketing. In our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. HOW TO GUIDE YOUR EMPLOYEES TO POST MORE ON SOCIAL MEDIA LEARN MORE. To gather input from your staff, start with a focus group of employees who are already comfortable with social media and discuss how they would approach social media advocacy. Ask for their ideas and concerns. Brainstorm possible topics employees could post about and how they would interact with followers. HOW TO ONBOARD SOCIAL MEDIA MARKETING CLIENTS: A CHECKLIST Here’s what you’ll need from the client: URLs for all social profiles (Facebook personal profile, Facebook page, Instagram, Twitter, etc.) Login and password for the above accounts. Admin access where applicable (Facebook Business Manager, Google Analytics, etc.) Any admins or marketing partners you should know about. 3 EASY STEPS TO ENGAGING YOUR CUSTOMERS : SOCIAL MEDIA This book is about making your company so interesting and providing so much value that people will want to stay connected and maintain a relationship with you.. What to Expect. At 185 pages, Engagement Marketing is an inspiring book with relevant ideas for small business owners.In a down economy where small business has borne the brunt of the recession, Gail’s book points to a silver HOW TO SET UP FACEBOOK STANDARD EVENTS AND CUSTOM To set up your custom audience, go into Audiences, click Create Audience, and select Custom Audience from the drop-down menu. In the Create a Custom Audience window, select Website as the source. In the drop-down menu under your pixel, select People Who Visited Specific Web Pages. We’ll keep the default of 30 days but you can go up to180
HOW TO CHOOSE THE RIGHT FACEBOOK ATTRIBUTION MODEL If you haven’t already set one up, head to the Facebook Business Manager page and click Create Account. Then follow the prompts to provide your business details and create your account. When you’re finished, go to your Attribution dashboard and click Get Started. You’ll then be asked to select your type of business. HOW TO CREATE INSTAGRAM STORIES POLLING STICKER ADS When you get to the Placements section of your ad set in Facebook Ads Manager, select the Manual Placements option. You’ll then see placement categories for Feeds, Stories, In-Stream, and so on. The only box that should be checked is Instagram Stories. If you check anything else, the poll option will automatically disappear from yourcreative.
HOW TO REPOST INSTAGRAM FEED POSTS, STORIES, IGTV, AND Instagram makes it easy to share feed posts to your stories. From any feed post—yours or someone else’s—tap on the paper airplane icon on that post and choose Add Post to Your Story from the pop-up menu. When you share an Instagram feed post to your story, the original post image is imported into the story and the image is clickable HOW TO GET APPROVED FOR INSTAGRAM SHOPPING AND PRODUCT However, if you’re trying to get approved for Instagram product tagging, you have to use the Shopping template on your business page. To do this, go to Settings for your Facebook page. In the left menu, select Templates and Tabs. On the right under Templates, selectShopping.
HOW TO USE LINKEDIN TO TURN COLD PROSPECTS INTO WARM LEADS To use this feature, navigate to your LinkedIn page and click the Content Suggestions tab. In the pop-up window, select your industry and a few simple demographics about your audience (your ideal prospects). Once you’ve filled out the audience information, click View Content Suggestions. LinkedIn then shows you trending contentfrom the last
INSTAGRAM DM AUTOMATION: HOW TO AUTOMATE YOUR MESSAGES Social Media Marketing Society (Ongoing Online Training) Want to gain marketing confidence and accelerate your career? Try the Society to discover new marketing ideas, improve your results, get support, and become indispensable.Join us for ongoing training, insight from pros, and a community of supportive marketers who understand you. 5 MISTAKES NEW YOUTUBERS MAKE AND HOW TO FIX THEM : SOCIAL Frustrated by poor results from your YouTube channel? Are these mistakes holding you back? In this article, you’ll discover five common YouTube marketing mistakes and find easy-to-apply fixes that will improve and optimize your content to meet your target audience’s expectations. HOW TO ATTRACT THE RIGHT FOLLOWERS ON INSTAGRAM : SOCIAL Instead, aim to create Instagram follower personas that are grounded in reality. Here are some ways to get that information: Use Instagram Insights to learn more about your followers’ demographics and times of higher activity. The Audience tab in Instagram Insights gives you information about the gender, location, and age range of yourfollowers.
HOW TO START A CLUBHOUSE ROOM AND MODERATE LIKE A PRO To schedule a room, open the Clubhouse app and tap on the calendar icon at the top of the screen. On the next screen, tap on the calendar icon with a plus sign on it. Next, you’ll see the New Event screen where you can schedule your event. Learn how to improve your reach, generate more leads, and sell more with social video. FACEBOOK AD TESTING ON A BUDGET: A PROVEN METHOD : SOCIAL Many businesses think they can’t be successful with Facebook and Instagram ads on a small budget. But with this testing method, you can typically get a really good ad with a budget of about $250-$500 for testing. And you should be able to complete all of your testing in a 7- to 10-day period. If you have a bigger budget, great! HOW TO BUDGET FOR FACEBOOK ADS: FORECASTING YOUR COSTS 200 x $4 = $800 Ad Spend Budget. You need to spend $800 on your ads to get those 200 leads. For the landing page view example, the average landing page view cost is $0.50-$3. So if you multiply 143 by $1, you’ll discover you need to spend $143 HOW TO MANAGE YOUR LINKEDIN PRESENCE IN 10 MINUTES A DAY This might be from your company page, someone in your network, or your own content as a short-form update, longer article, or perhaps a video. Build your network by responding to invitation requests and sending invitation requests. Review your successes by analyzing your LinkedIn personal data dashboard and progress against set objectives. HOW TO USE LINKEDIN ADS TO REACH YOUR TARGET AUDIENCE To create a matched audience, open Campaign Manager and click Account Assets at the top of the page. Then choose Matched Audiences from the drop-down menu. When the Matched Audiences page opens, click Create Audience on the right side of the screen and choose the type of audience you want to create. FACEBOOK AD SEQUENCES: A BETTER WAY TO ACQUIRE CUSTOMERS The CPM is dropping and ad costs feel like they’re normalizing. Which, Amanda says, makes this an amazing time to jump into Facebook ads. In addition to creating revenue through product sales, I remind listeners that Facebook ads can also be used to combat reduced reach by putting content and messages in front of a targeted audience. HOW TO RETARGET VIDEO VIEWS WITH LINKEDIN ADS : SOCIALCLICK TO VIEW To create a LinkedIn matched audience, click Account Assets in the Campaign Manager dashboard and select Matched Audiences from the drop-down menu. Next, click Create Audience on the right side of the page and select the Video option. Now name your audience. SOCIAL MEDIA EXAMINER Social Media Marketing Industry Report In our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social MediaExaminer.
HOW TO GUIDE YOUR EMPLOYEES TO POST MORE ON SOCIAL MEDIAHOW TO REDIRECT TO HTTPSHOW TO REDIRECT A DOMAINHOW TO REDIRECT A LINKHOW TO REDIRECT HTMLHOW TO REDIRECT URL Want your employees to share more about your business on social media? Wondering how best to guide their social media posts? In this article, you’ll discover how to develop guidelines to help employees post more on social media and find examples of types of posts employees canmodel.
HOW TO HANDLE A SOCIAL MEDIA CRISIS : SOCIAL MEDIA EXAMINERCURRENT SOCIAL MEDIA CRISISSOCIAL MEDIA CRISIS HANDLED WELLSOCIAL MEDIA CRISIS MANAGEMENT PLANSOCIAL MEDIA CRISIS PLAN TEMPLATEMEDIA CRISIS EXAMPLESSOCIAL MEDIA DURING CRISIS Map out what you would need to respond to a social media crisis ahead of time. Come up with a variety of scenarios, so you can take control of any situation when the time comes.. Have a plan in place. Image: Shutterstock. Additionally, create a social media committee that involves people from the entire company and meets on a regular basis (weekly or monthly depending on how big your business 3 EASY STEPS TO ENGAGING YOUR CUSTOMERS : SOCIAL MEDIA This book is about making your company so interesting and providing so much value that people will want to stay connected and maintain a relationship with you.. What to Expect. At 185 pages, Engagement Marketing is an inspiring book with relevant ideas for small business owners.In a down economy where small business has borne the brunt of the recession, Gail’s book points to a silver HOW TO RESEARCH BUYER PERSONAS FOR MORE SUCCESSFULCREATING BUYER PERSONASPERSONAS IN MARKETING RESEARCHALL PERSONAS PERSONA 4BUYER PERSONA INSTITUTEPERSONA LIST OF PERSONAS Click the Consumer Behavior tab and you’ll see this audience segment has a preference for premium brands.Another point in favor of your gin product. You can also reveal similar details about audience segments using Facebook Audience Insights.. When you’re satisfied with the social data you’ve gathered, the next step is to combine it with data from other sources. 4 EXAMPLES OF EXCELLENT TWITTER CUSTOMER SERVICE : SOCIAL JetBlue assisting a frustrated customer. Sure, a lot of airlines do this now. What makes JetBlue stand out from its competitors? JetBlue is known to be extremely responsive to customers mentioning their brand. Whether they send a public @reply or a private DM to answer a question, they are quick to interact. WELCOME FELLOW MARKETER! The Social Media Marketing Society® is Social Media Examiner’s member organization. The Society provides you instant access to 140 in-depth marketing workshops, live monthly training, and support from a welcoming community of marketers.Each month you’ll be equipped with new ideas to improve your marketing and your value. HOW TO USE LINKEDIN ADS TO REACH YOUR TARGET AUDIENCE Pro Tip: Test LinkedIn Ad Messaging Organically. If you can use LinkedIn to reach the right people for your business, then communicating the right message to achieve your objective—whether it’s awareness, consideration, or conversion—is critical. HOW TO GET APPROVED FOR INSTAGRAM SHOPPING AND PRODUCT If you’ve struggled for hours or days to resubmit your account for approval and are still running into issues, here’s a step-by-step solution for getting approved for product tagging on Instagram. HOW TO MEASURE THE SUCCESS OF YOUR LINKEDIN COMPANY PAGELINKEDIN COMPANY PAGESLINKEDIN DASHBOARD MANAGER #1: Review Your LinkedIn Company Page Post Engagement. The level of engagement on your LinkedIn company page is a good first indicator of how successful your strategy is. If your content isn’t interesting, useful, or deemed necessary by your followers, they won’t engage. SOCIAL MEDIA EXAMINER Social Media Marketing Industry Report In our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social MediaExaminer.
HOW TO GUIDE YOUR EMPLOYEES TO POST MORE ON SOCIAL MEDIAHOW TO REDIRECT TO HTTPSHOW TO REDIRECT A DOMAINHOW TO REDIRECT A LINKHOW TO REDIRECT HTMLHOW TO REDIRECT URL Want your employees to share more about your business on social media? Wondering how best to guide their social media posts? In this article, you’ll discover how to develop guidelines to help employees post more on social media and find examples of types of posts employees canmodel.
HOW TO HANDLE A SOCIAL MEDIA CRISIS : SOCIAL MEDIA EXAMINERCURRENT SOCIAL MEDIA CRISISSOCIAL MEDIA CRISIS HANDLED WELLSOCIAL MEDIA CRISIS MANAGEMENT PLANSOCIAL MEDIA CRISIS PLAN TEMPLATEMEDIA CRISIS EXAMPLESSOCIAL MEDIA DURING CRISIS Map out what you would need to respond to a social media crisis ahead of time. Come up with a variety of scenarios, so you can take control of any situation when the time comes.. Have a plan in place. Image: Shutterstock. Additionally, create a social media committee that involves people from the entire company and meets on a regular basis (weekly or monthly depending on how big your business 3 EASY STEPS TO ENGAGING YOUR CUSTOMERS : SOCIAL MEDIA This book is about making your company so interesting and providing so much value that people will want to stay connected and maintain a relationship with you.. What to Expect. At 185 pages, Engagement Marketing is an inspiring book with relevant ideas for small business owners.In a down economy where small business has borne the brunt of the recession, Gail’s book points to a silver HOW TO RESEARCH BUYER PERSONAS FOR MORE SUCCESSFULCREATING BUYER PERSONASPERSONAS IN MARKETING RESEARCHALL PERSONAS PERSONA 4BUYER PERSONA INSTITUTEPERSONA LIST OF PERSONAS Click the Consumer Behavior tab and you’ll see this audience segment has a preference for premium brands.Another point in favor of your gin product. You can also reveal similar details about audience segments using Facebook Audience Insights.. When you’re satisfied with the social data you’ve gathered, the next step is to combine it with data from other sources. 4 EXAMPLES OF EXCELLENT TWITTER CUSTOMER SERVICE : SOCIAL JetBlue assisting a frustrated customer. Sure, a lot of airlines do this now. What makes JetBlue stand out from its competitors? JetBlue is known to be extremely responsive to customers mentioning their brand. Whether they send a public @reply or a private DM to answer a question, they are quick to interact. WELCOME FELLOW MARKETER! The Social Media Marketing Society® is Social Media Examiner’s member organization. The Society provides you instant access to 140 in-depth marketing workshops, live monthly training, and support from a welcoming community of marketers.Each month you’ll be equipped with new ideas to improve your marketing and your value. HOW TO USE LINKEDIN ADS TO REACH YOUR TARGET AUDIENCE Pro Tip: Test LinkedIn Ad Messaging Organically. If you can use LinkedIn to reach the right people for your business, then communicating the right message to achieve your objective—whether it’s awareness, consideration, or conversion—is critical. HOW TO GET APPROVED FOR INSTAGRAM SHOPPING AND PRODUCT If you’ve struggled for hours or days to resubmit your account for approval and are still running into issues, here’s a step-by-step solution for getting approved for product tagging on Instagram. HOW TO MEASURE THE SUCCESS OF YOUR LINKEDIN COMPANY PAGELINKEDIN COMPANY PAGESLINKEDIN DASHBOARD MANAGER #1: Review Your LinkedIn Company Page Post Engagement. The level of engagement on your LinkedIn company page is a good first indicator of how successful your strategy is. If your content isn’t interesting, useful, or deemed necessary by your followers, they won’t engage. CONTENT MARKETING STRATEGY: A PROVEN METHOD TO SUCCESS #3: Choose a Platform to Focus on. Now you need to pick your core platform to build your audience. Based on who you’re targeting andyour content
HOW TO ONBOARD SOCIAL MEDIA MARKETING CLIENTS: A CHECKLIST Tools to Simplify Social Media Marketing Onboarding. Starting your onboarding process could be as simple as sending your client a fillable PDF. However, because many people have trouble filling out PDFs and saving them without losing their entries, I recommend moving to an online setup as soon as possible. 26 CREATIVE WAYS TO PUBLISH SOCIAL MEDIA UPDATES : SOCIAL Are you struggling to find ideas for posts on Twitter, Facebook and Google+? Do you need to come up with additional social media updates? Even seasoned social media marketers can find it difficult to keep up with the demand for fresh content. YOUTUBE SEO: HOW TO RANK IN YOUTUBE SEARCH : SOCIAL MEDIA Create Videos to Answer Frequently Asked Questions. Your most frequently asked questions (FAQs) from customers and prospects typically have something to do with what brought them to your businessin the first place.
HOW TO SET UP FACEBOOK STANDARD EVENTS AND CUSTOM Setting up Facebook standard events is extremely important because it arms Facebook and its algorithm with the data needed to effectively optimize and deliver your ads to the right people at the right time, based on your overarching business goals.. The easiest way to think about it is that Facebook doesn’t really know what’s happening on your website so you need to show the algorithm HOW TO ADVERTISE IN FACEBOOK MARKETPLACE: WHAT MARKETERS Have you heard of Facebook’s Marketplace ad placement? Want to know how to place your Facebook ad campaigns in Marketplace? In this article, you’ll learn how to advertise your products and services in Facebook Marketplace.. How to Advertise in Facebook Marketplace: What Marketers Need to Know by Ben Heath on Social Media Examiner. 3 WAYS TO PROMOTE A LOCAL BUSINESS ON FACEBOOK : SOCIAL Local business promotions are optimized to reach as many people as possible. Boosted posts, on the other hand, are optimized for engagement and will be shown primarily to people who are most likely to respond to Facebook posts within the audience you select.. If you’re running boosted posts as a way to get the word out about your local business, you could actually be missing out on reaching HOW GOOGLE ANALYTICS ATTRIBUTES TRAFFIC FROM FACEBOOK To see assists and last touches in Google Analytics, look in the Assisted Conversions report, which is the only place in Google Analytics that compares these two figures.You find this report in the Conversions section on the left panel under Multi-Channel Funnels.. After you open the report, select Source/Medium as the report’s primary dimension, which breaks down assists and last touch HOW TO MEASURE THE SUCCESS OF YOUR LINKEDIN COMPANY PAGE #1: Review Your LinkedIn Company Page Post Engagement. The level of engagement on your LinkedIn company page is a good first indicator of how successful your strategy is. If your content isn’t interesting, useful, or deemed necessary by your followers, they won’t engage. 4 WAYS TO USE TIKTOK FOR BUSINESS : SOCIAL MEDIA EXAMINER Conclusion. To fully understand what TikTok is, it’s important to know about its predecessors. Vine was a video recording and sharingapp that
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Don't Miss ThisSale Ends Oct. 1stCLICK TO LEARN MORE SOCIAL MEDIA MARKETINGIndustry Report
In our 11th annual social media study (46 PAGES, 60+ CHARTS) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this FREE REPORT and never miss another great article from Social Media Examiner. Enter your email to getour FREE REPORT:
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NEW FACEBOOK LIVE TOOLS: WHAT MARKETERS NEED TO KNOW_by_ Grace Duffy
/ September
28, 2019
Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edgeof social media.
On this week's Social Media Marketing Talk Show, we explore new Facebook Live tools with Luria Petrucci. Tune In to the Social Media Marketing Talk Show Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
Watch the replay of
Continue Reading about New Facebook Live Tools: What Marketers Need toKnow →
TIKTOK: WHAT MARKETERS NEED TO KNOW _by_ Michael Stelzner/
September 27, 2019
Are you curious about TikTok? Wondering how to use TikTok for yourmarketing?
To explore what marketers need to know about TikTok, I interview Rachel Pedersen on the Social Media Marketing Podcast. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. Her new book is called, I Need Attention. Rachel shares how TikTok works, how marketers can develop content forTikTok, and more.
Listen to the Podcast Now This article is sourced from the Social Media Marketing Podcast, a topmarketing podcast.
Continue Reading about TikTok: What Marketers Need to Know → IGTV FOR BUSINESS: NEW RESEARCH FOR MARKETERS_by_ Jessica Malnik
/
September 26, 2019
Thinking about adding IGTV to your marketing activities? Want to know how other businesses and marketers are finding success with IGTV? In this article, you'll discover insights from new research that shows what types of businesses use IGTV, how marketers are reaching IGTV viewers in the Instagram feed, and more.Why Consider IGTV?
According to Cisco, there will be 1.9 billion internet video users, representing 80% of internet traffic, by the end of 2021. Social media trends back this statement up. SimilarWeb researchreveals that
Continue Reading about IGTV for Business: New Research for Marketers→
HOW TO REDUCE FACEBOOK AD COSTS WITH MANUAL BIDDING_by_ Lynsey Fraser
/
September 25, 2019
Want more control over your Facebook campaign costs? Have you considered using manual Facebook ad bidding? In this article, you'll discover three ways to control your Facebook advertising costs with manual bid strategies. Understand How Facebook's Ad Delivery System Works Facebook uses an auction system to determine which advertisers get their ads shown. Advertisers bid for their customers' attention; the more bids you win, the more impressions of your ad get shown and the more chances your ads will get in front of the right Continue Reading about How to Reduce Facebook Ad Costs With ManualBidding →
THE UNCONVENTIONAL WAY TO GROW A FACEBOOK GROUP WITH FACEBOOK ADS_by_ Ben Heath
/ September 23, 2019 Want to grow your Facebook group membership? Looking for a strategythat works?
In this article, you'll discover how to use an underutilized Facebook ad campaign type to attract new members to your Facebook group. Why Use a Facebook Page Likes Ad Campaign to Grow Your Facebook Group? Attracting new group members with Facebook ads sounds straightforward. Why not just run an ad campaign that directly links to the group and encourages people to join? Of course you can do that, but it's not what I've found to be the most effective Continue Reading about The Unconventional Way to Grow a Facebook Group With Facebook Ads → How to IMPROVE YOUR SOCIAL MEDIA MARKETING STRATEGY—Expert Training! Don't miss this event! SALE ENDS October 1st!CLICK TO SAVE!
NEW INSTAGRAM SCHEDULING AND MESSAGING TOOLS: WHAT MARKETERS NEED TOKNOW
_by_ Grace Duffy
/ September
21, 2019
Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edgeof social media.
On this week's Social Media Marketing Talk Show, we explore Instagram scheduling and messaging tools with special guest, Alex Beadon. Tune In to the Social Media Marketing Talk Show Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
Watch the replay of this week's show Continue Reading about New Instagram Scheduling and Messaging Tools: What Marketers Need to Know → LOCAL BUSINESS FACEBOOK ADS: WHAT MARKETERS NEED TO KNOW _by_ Michael Stelzner/
September 20, 2019
Do you want more foot traffic for your local business? Wondering how Facebook ads can help? To explore what local businesses need to know about Facebook ads, I interview Allie Bloyd on the Social Media Marketing Podcast. Allie is a Facebook ads expert who specializes in helping local businesses. She's the founder of Allie Bloyd Media, a local business agency, and her course is called Remodel Your Marketing. Allie shares what local businesses can accomplish with Facebook ads, how to use content in ads to generate leads, and Continue Reading about Local Business Facebook Ads: What MarketersNeed to Know →
FACEBOOK CAMPAIGN BUDGET OPTIMIZATION: WHAT MARKETERS NEED TO KNOW _by_ Charlie Lawrance/
September 18, 2019
Are you ready for the biggest fundamental change to Facebook advertising in years? Did you know Facebook is making campaign budget optimization (CBO) the default for Facebook ads? In this article, you'll discover how to use the new CBO setting to create Facebook advertising campaigns and when CBO will become youronly option.
Facebook Campaign Budget Optimization Will Be the Only Option forAdvertisers
Facebook recently made an announcement that CBO will be rolled out in September 2019 for advertisers with a 100% CBO adoption. This means Continue Reading about Facebook Campaign Budget Optimization: What Marketers Need to Know → 4 LINKEDIN ADVERTISING MISTAKES AND HOW TO AVOID THEM_by_ Justin Kerby
/ September
17, 2019
Do you use LinkedIn ads? Wondering if you're making costly mistakes? In this article, you'll discover four LinkedIn advertising mistakes and learn how to avoid them. Why Use LinkedIn Ads? In the past, reaching people with your messaging on LinkedIn was almost easy. Compared to quickly growing platforms such as Facebook, the LinkedIn feed was uncluttered. However, as other platforms have become saturated with organic and paid posts from businesses, more and more marketers are looking toward LinkedIn to reach customers and Continue Reading about 4 LinkedIn Advertising Mistakes and How toAvoid Them →
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HOW TO CREATE AN INSTAGRAM STORIES CONTENT PLAN: A GUIDE FOR MARKETERS_by_ Jenn Herman
/ September
16, 2019
Want to do more with Instagram Stories? Looking for a useful guide to help plan your Instagram stories? In this article, you'll learn how to plan, create, optimize, and schedule Instagram Stories content for your business. #1: Establish a Theme and Style for Your Instagram Stories Content As with most of your online marketing efforts, your Instagram stories should have a cohesive style that makes them uniquely yours. The content is visual and fast-moving so it should both appeal to your audience and reflect your branding and Continue Reading about How to Create an Instagram Stories Content Plan: A Guide for Marketers → NEW FACEBOOK AND INSTAGRAM SHOPPING ADS_by_ Grace Duffy
/ September
14, 2019
Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edgeof social media.
On this week's Social Media Marketing Talk Show, we explore new shopping ads for Facebook and Instagram and Facebook Dating with special guest, Amanda Robinson. Tune In to the Social Media Marketing Talk Show Listen to the replay of this week's show, below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
Watch the
Continue Reading about New Facebook and Instagram Shopping Ads → PERSONAL BRANDING: HOW TO SUCCESSFULLY BUILD YOUR BRAND _by_ Michael Stelzner/
September 13, 2019
Do you want to build a personal brand? Wondering how to create a viable business around your personal brand? To explore what marketers need to know about building a personal brand, I interview Rory Vaden on the Social Media Marketing Podcast. Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast. He's also the author of Take The Stairs and Procrastinate on Purpose. Rory shares why marketers should care about building a personal brand, how to use the Brand DNA Helix to develop your own Continue Reading about Personal Branding: How to Successfully BuildYour Brand →
HOW TO GET STARTED WITH YOUTUBE ADS _by_ Uzair Kharawala/
September 11, 2019
Want to market your products or services on YouTube? Wondering how to set up a YouTube video ad campaign? In this article, you'll learn how to run ads on YouTube via the GoogleAds dashboard.
#1: Link Your YouTube Channel With Google Ads Before you start your YouTube video ad campaign, you must link your YouTube channel to Google Ads so the data can flow into Google Ads. To do this, open your Google Ads dashboard and click the Tools & Settings button at the top right of the screen. In the pop-up menu, click Linked Accounts under Continue Reading about How to Get Started With YouTube Ads →* Page 1
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