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SOCIAL MEDIA NEWS
LinkedIn's Latest Transparency Report Shows Decrease in Fake Profiles, Increase in Harassment. LinkedIn has published its latest Transparency Report, which shows a decrease in fake profiles created, but an increase in harassment and abuse. Social Media Updates. Retrieved from HOOTSUITE'S SOCIAL MEDIA IMAGE SIZE GUIDE FOR 2021 Hootsuite recently published its latest social media visual guide, which includes a full overview of the key requirements of each platform.The Hootsuite team has included a lot more detail in its full overview, but you can check out the below infographic for the keynotes.
TIKTOK ADDS NEW AUTO-REPLY MESSAGE OPTION FOR BUSINESS Published March 17, 2021. By. Andrew Hutchinson Content and Social Media Manager. This could be handy - TikTok has added a new, automated response option for messages to business accounts, which could make it easier to manage common queries and/or provide relevant information. As you can see in this example, shared by social media expert Matt 10 TIPS TO BOOST YOUR LINKEDIN PRESENCE IN 2021 Follow these tips and you'll be well on your way to building a stronger LinkedIn presence in 2021. 1. Post regularly but not too much. Maintaining a consistent posting process is important on LinkedIn - but posting too much can hurt your presence. Through my research at Onalytica we've found that influencers who post more than50 times a month
7 WAYS SOCIAL MEDIA CAN IMPROVE YOUR ONLINE REPUTATION Here are 7 ways that social media can improve your online reputation management: 1. Build your Brand. A very important way in which social media reputation management can work for you is by helping to create brand awareness. It helps you to find your target market by effectively narrowing down potential buyers, locate any social medialocations
FROM THE SOCIAL SHAKE-UP: THE MARKETING VS. COMMUNICATIONSSEE MORE ON SOCIALMEDIATODAY.COM 10 FACTS ABOUT CONSUMER BEHAVIOR ON FACEBOOK A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook. According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any othersocial network.
8 REASONS YOUR ORGANIZATION MUST HAVE A SOCIAL MEDIA Social media policies at organizations large and small were, as recently as 2012, quite rare. Like telephone, personal computer and email policies of earlier generations they were put in place to guide everyone in the organization through the use of a new technology. FACEBOOK LAUNCHES LIVE-STREAM SHOPPING EVENTS, THE NEXT Facebook is taking the next step in its evolving eCommerce push with the introduction of a new "Live Shopping Fridays" series, which will see the platform host live-streamed shopping experiences, in conjunction with selected retailers, that will invite viewers to ask questions about products, and make purchases, all in-stream. 6 DANGERS OF INFLUENCER MARKETING Influencer marketing has become one of the hottest trends in marketing in the past few years. And for good reason: In 2018, 81% of marketers reported that using influencers to bolster their marketing plans was an effective strategy. Given so many marketers are already working with influencers, or are considering it, it is worth delving into what some of the pitfalls are in brand-influencerSOCIAL MEDIA NEWS
LinkedIn's Latest Transparency Report Shows Decrease in Fake Profiles, Increase in Harassment. LinkedIn has published its latest Transparency Report, which shows a decrease in fake profiles created, but an increase in harassment and abuse. Social Media Updates. Retrieved from HOOTSUITE'S SOCIAL MEDIA IMAGE SIZE GUIDE FOR 2021 Hootsuite recently published its latest social media visual guide, which includes a full overview of the key requirements of each platform.The Hootsuite team has included a lot more detail in its full overview, but you can check out the below infographic for the keynotes.
TIKTOK ADDS NEW AUTO-REPLY MESSAGE OPTION FOR BUSINESS Published March 17, 2021. By. Andrew Hutchinson Content and Social Media Manager. This could be handy - TikTok has added a new, automated response option for messages to business accounts, which could make it easier to manage common queries and/or provide relevant information. As you can see in this example, shared by social media expert Matt 10 TIPS TO BOOST YOUR LINKEDIN PRESENCE IN 2021 Follow these tips and you'll be well on your way to building a stronger LinkedIn presence in 2021. 1. Post regularly but not too much. Maintaining a consistent posting process is important on LinkedIn - but posting too much can hurt your presence. Through my research at Onalytica we've found that influencers who post more than50 times a month
7 WAYS SOCIAL MEDIA CAN IMPROVE YOUR ONLINE REPUTATION Here are 7 ways that social media can improve your online reputation management: 1. Build your Brand. A very important way in which social media reputation management can work for you is by helping to create brand awareness. It helps you to find your target market by effectively narrowing down potential buyers, locate any social medialocations
FROM THE SOCIAL SHAKE-UP: THE MARKETING VS. COMMUNICATIONSSEE MORE ON SOCIALMEDIATODAY.COM 10 FACTS ABOUT CONSUMER BEHAVIOR ON FACEBOOK A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook. According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any othersocial network.
8 REASONS YOUR ORGANIZATION MUST HAVE A SOCIAL MEDIA Social media policies at organizations large and small were, as recently as 2012, quite rare. Like telephone, personal computer and email policies of earlier generations they were put in place to guide everyone in the organization through the use of a new technology. FACEBOOK LAUNCHES LIVE-STREAM SHOPPING EVENTS, THE NEXT Facebook is taking the next step in its evolving eCommerce push with the introduction of a new "Live Shopping Fridays" series, which will see the platform host live-streamed shopping experiences, in conjunction with selected retailers, that will invite viewers to ask questions about products, and make purchases, all in-stream. 6 DANGERS OF INFLUENCER MARKETING Influencer marketing has become one of the hottest trends in marketing in the past few years. And for good reason: In 2018, 81% of marketers reported that using influencers to bolster their marketing plans was an effective strategy. Given so many marketers are already working with influencers, or are considering it, it is worth delving into what some of the pitfalls are in brand-influencerSOCIAL MEDIA NEWS
LinkedIn's Latest Transparency Report Shows Decrease in Fake Profiles, Increase in Harassment. LinkedIn has published its latest Transparency Report, which shows a decrease in fake profiles created, but an increase in harassment and abuse. Social Media Updates. Retrieved from FACEBOOK DELAYS TAKING A CUT ON PAID EVENTS AND FAN As you can see here, Zuckerberg has today announced that its creator revenue tools, including paid online events, fan subscriptions and badges, will remain free for creators to use up until 2023.. Facebook announced that these tools would be free on launch last year, with the understanding that this was a measure put in place to help those impacted by the pandemic, and that Facebook TIKTOK ANNOUNCES NEW FUNDING AND TRAINING INITIATIVES TO Various research reports have indicated the same - minority-owned businesses, and in particular, Black-owned SMBs, have been disproportionately impacted by the pandemic. Indeed, Facebook-commissioned research has also shown that Black-owned businesses closed at twice the rate of other small businesses over the past year. Given this, TikTok has been working to provide more FACEBOOK'S SMARTWATCH IS COMING, AND WILL EVENTUALLY BE Facebook could soon become even further entrenched in your everyday life, with the company developing a new smartwatch that, according to reports, could go on sale sometime next year.. The new device would add to The Social Network's growing hardware line, which now includes its Portal video calling device, its Oculus VR range, and will soon also count its coming AR glasses. TIKTOK LAUNCHES NEW #CREATEKINDNESS CAMPAIGN TO COMBAT The design of TikTok is focused on broadcasting to a wide audience, and participating in the latest trends, as opposed to sharing among closer friend groups (though you can post privately if you choose). Add to this the fact that around a third of TikTok users are reportedly under the age of 14, and you can see why the app needs to focus on such concerns more so than other social apps. TIKTOK SHARES NEW INSIGHTS INTO THE IMPORTANCE OF SOUND Music is a key part of the TikTok experience, with many of the platform's viral trends coming in response to songs and audio clips,which users then
LINKEDIN PROVIDES NEW INSIGHTS INTO KEY LEARNING AND Really, digital literacy should now be on the general education curriculum, as it already is in some nations. Considering the broader impacts of misinformation, and how digital platforms can be used to facilitate such, and our increasing reliance on connected tools in all aspects, it's arguably now a critical life skill that all youngsters are learning themselves anyway. YOUTUBE WILL NOW ENABLE CREATORS TO ADD MIDROLLS, END As YouTube's Conor Kavanagh explains in the above clip, the new process will save creators time by enabling them to incorporate these processes into their upload flow, rather than having to wait till the video is fully available before adding in these features.. That may not seem like a major addition, but as anyone who's uploading YouTube clips on a regular basis knows, this will be a big help. GOOGLE LAUNCHES NEW INTEGRATION WITH WOOCOMMERCE TO Social Media Today. As part of the continued expansion of its eCommerce offerings, Google has today launched a new integration with WooCommerce, which will make it easier for WooCommerce's 4.4 million merchants to integrate their product inventory across Google's varioussearch and
YOUTUBE ANNOUNCES EXPANSION OF SHORTS TO MORE REGIONS As reported by TechCrunch, both the Shorts feed and the Shorts camera will be made available in the app for more users from this week, while YouTube also continues to expand on its music availability in the app, providing more ways for Shorts users toSOCIAL MEDIA NEWS
LinkedIn's Latest Transparency Report Shows Decrease in Fake Profiles, Increase in Harassment. LinkedIn has published its latest Transparency Report, which shows a decrease in fake profiles created, but an increase in harassment and abuse. Social Media Updates. Retrieved from HOOTSUITE'S SOCIAL MEDIA IMAGE SIZE GUIDE FOR 2021 Hootsuite recently published its latest social media visual guide, which includes a full overview of the key requirements of each platform.The Hootsuite team has included a lot more detail in its full overview, but you can check out the below infographic for the keynotes.
TIKTOK ADDS NEW AUTO-REPLY MESSAGE OPTION FOR BUSINESS Published March 17, 2021. By. Andrew Hutchinson Content and Social Media Manager. This could be handy - TikTok has added a new, automated response option for messages to business accounts, which could make it easier to manage common queries and/or provide relevant information. As you can see in this example, shared by social media expert Matt 10 TIPS TO BOOST YOUR LINKEDIN PRESENCE IN 2021 Follow these tips and you'll be well on your way to building a stronger LinkedIn presence in 2021. 1. Post regularly but not too much. Maintaining a consistent posting process is important on LinkedIn - but posting too much can hurt your presence. Through my research at Onalytica we've found that influencers who post more than50 times a month
7 WAYS SOCIAL MEDIA CAN IMPROVE YOUR ONLINE REPUTATION Here are 7 ways that social media can improve your online reputation management: 1. Build your Brand. A very important way in which social media reputation management can work for you is by helping to create brand awareness. It helps you to find your target market by effectively narrowing down potential buyers, locate any social medialocations
FROM THE SOCIAL SHAKE-UP: THE MARKETING VS. COMMUNICATIONSSEE MORE ON SOCIALMEDIATODAY.COM 10 FACTS ABOUT CONSUMER BEHAVIOR ON FACEBOOK A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook. According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any othersocial network.
8 REASONS YOUR ORGANIZATION MUST HAVE A SOCIAL MEDIA Social media policies at organizations large and small were, as recently as 2012, quite rare. Like telephone, personal computer and email policies of earlier generations they were put in place to guide everyone in the organization through the use of a new technology. FACEBOOK LAUNCHES LIVE-STREAM SHOPPING EVENTS, THE NEXT Facebook is taking the next step in its evolving eCommerce push with the introduction of a new "Live Shopping Fridays" series, which will see the platform host live-streamed shopping experiences, in conjunction with selected retailers, that will invite viewers to ask questions about products, and make purchases, all in-stream. 6 DANGERS OF INFLUENCER MARKETING Influencer marketing has become one of the hottest trends in marketing in the past few years. And for good reason: In 2018, 81% of marketers reported that using influencers to bolster their marketing plans was an effective strategy. Given so many marketers are already working with influencers, or are considering it, it is worth delving into what some of the pitfalls are in brand-influencerSOCIAL MEDIA NEWS
LinkedIn's Latest Transparency Report Shows Decrease in Fake Profiles, Increase in Harassment. LinkedIn has published its latest Transparency Report, which shows a decrease in fake profiles created, but an increase in harassment and abuse. Social Media Updates. Retrieved from HOOTSUITE'S SOCIAL MEDIA IMAGE SIZE GUIDE FOR 2021 Hootsuite recently published its latest social media visual guide, which includes a full overview of the key requirements of each platform.The Hootsuite team has included a lot more detail in its full overview, but you can check out the below infographic for the keynotes.
TIKTOK ADDS NEW AUTO-REPLY MESSAGE OPTION FOR BUSINESS Published March 17, 2021. By. Andrew Hutchinson Content and Social Media Manager. This could be handy - TikTok has added a new, automated response option for messages to business accounts, which could make it easier to manage common queries and/or provide relevant information. As you can see in this example, shared by social media expert Matt 10 TIPS TO BOOST YOUR LINKEDIN PRESENCE IN 2021 Follow these tips and you'll be well on your way to building a stronger LinkedIn presence in 2021. 1. Post regularly but not too much. Maintaining a consistent posting process is important on LinkedIn - but posting too much can hurt your presence. Through my research at Onalytica we've found that influencers who post more than50 times a month
7 WAYS SOCIAL MEDIA CAN IMPROVE YOUR ONLINE REPUTATION Here are 7 ways that social media can improve your online reputation management: 1. Build your Brand. A very important way in which social media reputation management can work for you is by helping to create brand awareness. It helps you to find your target market by effectively narrowing down potential buyers, locate any social medialocations
FROM THE SOCIAL SHAKE-UP: THE MARKETING VS. COMMUNICATIONSSEE MORE ON SOCIALMEDIATODAY.COM 10 FACTS ABOUT CONSUMER BEHAVIOR ON FACEBOOK A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook. According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any othersocial network.
8 REASONS YOUR ORGANIZATION MUST HAVE A SOCIAL MEDIA Social media policies at organizations large and small were, as recently as 2012, quite rare. Like telephone, personal computer and email policies of earlier generations they were put in place to guide everyone in the organization through the use of a new technology. FACEBOOK LAUNCHES LIVE-STREAM SHOPPING EVENTS, THE NEXT Facebook is taking the next step in its evolving eCommerce push with the introduction of a new "Live Shopping Fridays" series, which will see the platform host live-streamed shopping experiences, in conjunction with selected retailers, that will invite viewers to ask questions about products, and make purchases, all in-stream. 6 DANGERS OF INFLUENCER MARKETING Influencer marketing has become one of the hottest trends in marketing in the past few years. And for good reason: In 2018, 81% of marketers reported that using influencers to bolster their marketing plans was an effective strategy. Given so many marketers are already working with influencers, or are considering it, it is worth delving into what some of the pitfalls are in brand-influencerSOCIAL MEDIA NEWS
LinkedIn's Latest Transparency Report Shows Decrease in Fake Profiles, Increase in Harassment. LinkedIn has published its latest Transparency Report, which shows a decrease in fake profiles created, but an increase in harassment and abuse. Social Media Updates. Retrieved from FACEBOOK DELAYS TAKING A CUT ON PAID EVENTS AND FAN As you can see here, Zuckerberg has today announced that its creator revenue tools, including paid online events, fan subscriptions and badges, will remain free for creators to use up until 2023.. Facebook announced that these tools would be free on launch last year, with the understanding that this was a measure put in place to help those impacted by the pandemic, and that Facebook TIKTOK ANNOUNCES NEW FUNDING AND TRAINING INITIATIVES TO Various research reports have indicated the same - minority-owned businesses, and in particular, Black-owned SMBs, have been disproportionately impacted by the pandemic. Indeed, Facebook-commissioned research has also shown that Black-owned businesses closed at twice the rate of other small businesses over the past year. Given this, TikTok has been working to provide more FACEBOOK'S SMARTWATCH IS COMING, AND WILL EVENTUALLY BE Facebook could soon become even further entrenched in your everyday life, with the company developing a new smartwatch that, according to reports, could go on sale sometime next year.. The new device would add to The Social Network's growing hardware line, which now includes its Portal video calling device, its Oculus VR range, and will soon also count its coming AR glasses. TIKTOK LAUNCHES NEW #CREATEKINDNESS CAMPAIGN TO COMBAT The design of TikTok is focused on broadcasting to a wide audience, and participating in the latest trends, as opposed to sharing among closer friend groups (though you can post privately if you choose). Add to this the fact that around a third of TikTok users are reportedly under the age of 14, and you can see why the app needs to focus on such concerns more so than other social apps. TIKTOK SHARES NEW INSIGHTS INTO THE IMPORTANCE OF SOUND Music is a key part of the TikTok experience, with many of the platform's viral trends coming in response to songs and audio clips,which users then
LINKEDIN PROVIDES NEW INSIGHTS INTO KEY LEARNING AND Really, digital literacy should now be on the general education curriculum, as it already is in some nations. Considering the broader impacts of misinformation, and how digital platforms can be used to facilitate such, and our increasing reliance on connected tools in all aspects, it's arguably now a critical life skill that all youngsters are learning themselves anyway. YOUTUBE WILL NOW ENABLE CREATORS TO ADD MIDROLLS, END As YouTube's Conor Kavanagh explains in the above clip, the new process will save creators time by enabling them to incorporate these processes into their upload flow, rather than having to wait till the video is fully available before adding in these features.. That may not seem like a major addition, but as anyone who's uploading YouTube clips on a regular basis knows, this will be a big help. GOOGLE LAUNCHES NEW INTEGRATION WITH WOOCOMMERCE TO Social Media Today. As part of the continued expansion of its eCommerce offerings, Google has today launched a new integration with WooCommerce, which will make it easier for WooCommerce's 4.4 million merchants to integrate their product inventory across Google's varioussearch and
YOUTUBE ANNOUNCES EXPANSION OF SHORTS TO MORE REGIONS As reported by TechCrunch, both the Shorts feed and the Shorts camera will be made available in the app for more users from this week, while YouTube also continues to expand on its music availability in the app, providing more ways for Shorts users to TIKTOK ADDS NEW AUTO-REPLY MESSAGE OPTION FOR BUSINESS Published March 17, 2021. By. Andrew Hutchinson Content and Social Media Manager. This could be handy - TikTok has added a new, automated response option for messages to business accounts, which could make it easier to manage common queries and/or provide relevant information. As you can see in this example, shared by social media expert Matt 7 WAYS SOCIAL MEDIA CAN IMPROVE YOUR ONLINE REPUTATION Here are 7 ways that social media can improve your online reputation management: 1. Build your Brand. A very important way in which social media reputation management can work for you is by helping to create brand awareness. It helps you to find your target market by effectively narrowing down potential buyers, locate any social medialocations
HOOTSUITE'S SOCIAL MEDIA IMAGE SIZE GUIDE FOR 2021 Hootsuite recently published its latest social media visual guide, which includes a full overview of the key requirements of each platform.The Hootsuite team has included a lot more detail in its full overview, but you can check out the below infographic for the keynotes.
HOW DIFFERENT GENERATIONS OF CONSUMERS USE SOCIAL MEDIA Published. April 19, 2020. In a recent survey of 1000 consumers and 500 businesses, Animoto found that 75% of Millennials' purchase decisions were influenced by a brand’s social media presence. But that's Millennials, a generation that's largely grown up online, and those response figures vary significantly across the different agebrackets
EMAIL DESIGN BEST PRACTICES FOR 2021 [INFOGRAPHIC Email Design Best Practices for 2021 Are you looking to improve your email marketing performance? While social media platforms have seen increased usage over time, email remains a critical connector for business, providing a direct line to your potential customers where you can promote your latest offerings in a targeted,timed
THE BEST TIMES TO POST YOUR SOCIAL MEDIA UPDATES IN 2021 The below infographic looks at the optimal publishing times for various networks. And again, while this is not prescriptive, it may help in providing some direction and guidance for your posting experiments. Also worth noting: Weekdays differ from weekends. Hopefully this helps in your 2021 planning. Follow Melanie Tamble onTwitter.
FACEBOOK ANNOUNCES 2021 COMMUNITY ACCELERATOR GRANT Facebook has announced the next phase of its Community Accelerator Program, which is designed to help Facebook group admins, or organizations with a presence in Facebook groups, to develop their leadership skills, and make better use of Facebook's tools to maximize community impact.. The program offers funding and training to the selected participants, in order to provide guidance and FACEBOOK LAUNCHES LIVE-STREAM SHOPPING EVENTS, THE NEXT Facebook is taking the next step in its evolving eCommerce push with the introduction of a new "Live Shopping Fridays" series, which will see the platform host live-streamed shopping experiences, in conjunction with selected retailers, that will invite viewers to ask questions about products, and make purchases, all in-stream. 10 FACTS ABOUT CONSUMER BEHAVIOR ON FACEBOOK A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook. According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any othersocial network.
FROM THE SOCIAL SHAKE-UP: THE MARKETING VS. COMMUNICATIONSSEE MORE ON SOCIALMEDIATODAY.COM TIKTOK ADDS NEW AUTO-REPLY MESSAGE OPTION FOR BUSINESS Published March 17, 2021. By. Andrew Hutchinson Content and Social Media Manager. This could be handy - TikTok has added a new, automated response option for messages to business accounts, which could make it easier to manage common queries and/or provide relevant information. As you can see in this example, shared by social media expert Matt 7 WAYS SOCIAL MEDIA CAN IMPROVE YOUR ONLINE REPUTATION Here are 7 ways that social media can improve your online reputation management: 1. Build your Brand. A very important way in which social media reputation management can work for you is by helping to create brand awareness. It helps you to find your target market by effectively narrowing down potential buyers, locate any social medialocations
HOOTSUITE'S SOCIAL MEDIA IMAGE SIZE GUIDE FOR 2021 Hootsuite recently published its latest social media visual guide, which includes a full overview of the key requirements of each platform.The Hootsuite team has included a lot more detail in its full overview, but you can check out the below infographic for the keynotes.
HOW DIFFERENT GENERATIONS OF CONSUMERS USE SOCIAL MEDIA Published. April 19, 2020. In a recent survey of 1000 consumers and 500 businesses, Animoto found that 75% of Millennials' purchase decisions were influenced by a brand’s social media presence. But that's Millennials, a generation that's largely grown up online, and those response figures vary significantly across the different agebrackets
EMAIL DESIGN BEST PRACTICES FOR 2021 [INFOGRAPHIC Email Design Best Practices for 2021 Are you looking to improve your email marketing performance? While social media platforms have seen increased usage over time, email remains a critical connector for business, providing a direct line to your potential customers where you can promote your latest offerings in a targeted,timed
THE BEST TIMES TO POST YOUR SOCIAL MEDIA UPDATES IN 2021 The below infographic looks at the optimal publishing times for various networks. And again, while this is not prescriptive, it may help in providing some direction and guidance for your posting experiments. Also worth noting: Weekdays differ from weekends. Hopefully this helps in your 2021 planning. Follow Melanie Tamble onTwitter.
FACEBOOK ANNOUNCES 2021 COMMUNITY ACCELERATOR GRANT Facebook has announced the next phase of its Community Accelerator Program, which is designed to help Facebook group admins, or organizations with a presence in Facebook groups, to develop their leadership skills, and make better use of Facebook's tools to maximize community impact.. The program offers funding and training to the selected participants, in order to provide guidance and FACEBOOK LAUNCHES LIVE-STREAM SHOPPING EVENTS, THE NEXT Facebook is taking the next step in its evolving eCommerce push with the introduction of a new "Live Shopping Fridays" series, which will see the platform host live-streamed shopping experiences, in conjunction with selected retailers, that will invite viewers to ask questions about products, and make purchases, all in-stream. 10 FACTS ABOUT CONSUMER BEHAVIOR ON FACEBOOK A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook. According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any othersocial network.
FROM THE SOCIAL SHAKE-UP: THE MARKETING VS. COMMUNICATIONSSEE MORE ON SOCIALMEDIATODAY.COM FACEBOOK DELAYS TAKING A CUT ON PAID EVENTS AND FAN As you can see here, Zuckerberg has today announced that its creator revenue tools, including paid online events, fan subscriptions and badges, will remain free for creators to use up until 2023.. Facebook announced that these tools would be free on launch last year, with the understanding that this was a measure put in place to help those impacted by the pandemic, and that Facebook TIKTOK ANNOUNCES NEW FUNDING AND TRAINING INITIATIVES TO Various research reports have indicated the same - minority-owned businesses, and in particular, Black-owned SMBs, have been disproportionately impacted by the pandemic. Indeed, Facebook-commissioned research has also shown that Black-owned businesses closed at twice the rate of other small businesses over the past year. Given this, TikTok has been working to provide more SOCIAL MEDIA UPDATES Instagram Launches Personal Fundraisers to Provide Assistance for Businesses and Causes During COVID-19 Instagram is rolling out a new personal fundraisers option to help people and businesses raise money for selected causes amid the COVID-19 pandemic. THE BEST TIMES TO POST YOUR SOCIAL MEDIA UPDATES IN 2021 The below infographic looks at the optimal publishing times for various networks. And again, while this is not prescriptive, it may help in providing some direction and guidance for your posting experiments. Also worth noting: Weekdays differ from weekends. Hopefully this helps in your 2021 planning. Follow Melanie Tamble onTwitter.
FACEBOOK PUBLISHES NEW REPORT ON THE FUTURE OPPORTUNITIES As you can see here, though, interest is growing in every market, based on Facebook trends, underlining the fact that more immersive tech platforms will be key to future growth, and could open up whole new opportunities to connect with consumers, and boost promotions foryour business.
LINKEDIN PROVIDES NEW INSIGHTS INTO THE MOST IN-DEMAND Good news for Social Media Today readers - digital marketing and social media skills are in high demand. That's according to the latest insights from LinkedIn, which has published the second part of its latest overview of the evolving marketing sector, and the key roles and skills that are in-demand, based on job postings on its platform.. I mean, in some ways, it's not surprising that the INSTAGRAM ANNOUNCES AFFILIATE PROGRAM, NEW STARS OPTIONS 18 hours ago · Tying into its Creator Week showcase event, Instagram has announced some new monetization options for creators, including a new affiliate marketing program, which will make it easier for creators to earn money from product promotions, and new additions to its Stars creator donations process.. First off, on its new affiliate program - Instagram says that in the coming months, it'll begin PINTEREST ADDS NEW PRONOUNS FIELD ON PROFILES, LAUNCHES With Pride Month now underway, Pinterest has today launched a new campaign to showcase the inclusivity benefits and features of the platform, while it's also adding a new pronouns option on both personal and business accounts to help users better express their identity.. First off, Pinterest has today released its new 'Show Your True Colors' campaign which aims to highlight the FACEBOOK ANNOUNCES OFFICIAL TIMELINE FOR TRUMP BAN Trump has been seeking to regain access to the platform, and his 32 million Facebook followers, and the Oversight Board afforded Trump an opportunity to share his perspective on the ban as part of its assessment process.. And now, Facebook has announced the next steps it will take in relation to the Oversight Board's findings.. Here's how Facebook's rules around political leaders, and what LINKEDIN PROVIDES NEW INSIGHTS INTO KEY LEARNING AND Really, digital literacy should now be on the general education curriculum, as it already is in some nations. Considering the broader impacts of misinformation, and how digital platforms can be used to facilitate such, and our increasing reliance on connected tools in all aspects, it's arguably now a critical life skill that all youngsters are learning themselves anyway. We use cookies to optimize your experience on our website and for analytics and advertising purposes. By continuing to use our site, you agree to our cookie policy. Learn moreGot it!
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FACEBOOK BRINGS ITS CARTOONISH 'AVATARS' TO US USERS After rolling them out them in Europe last month, Facebook is now giving US users access to its Bitmoji-like Avatars. Read more ➔TOP STORIES
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FACEBOOK IS RUNNING A NEW SERIES OF EDUCATION SESSIONS FOR FACEBOOKGROUP ADMINS
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HOW TO PREPARE FOR A VIRTUAL CONFERENCE AS A SPEAKER*
FACEBOOK PROVIDES TIPS AND A TEMPLATE FOR AN EFFECTIVE CONTENTCALENDAR
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NEW SURVEY LOOKS AT HOW MARKETERS AND CONSUMERS VIEW SOCIAL MEDIAENGAGEMENT
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INSTAGRAM WILL NOW SHOW STORIES AND POSTS FROM HEALTH BODIES MORE PROMINENTLY IN USER FEEDSTHE LATEST
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Retrieved from Facebookon May 14, 2020
FACEBOOK ADDS MESSENGER ROOMS FOR GROUPS AND EVENTS Facebook is making its new Messenger Rooms group video chat option available in groups and events.Digital Strategy
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Retrieved from LinkedInon May 14, 2020
LINKEDIN ROLLS OUT NEW UPDATES FOR SALES NAVIGATOR, INCLUDING DETAILED LINK TRACKING INSIGHTS LinkedIn has announced some new tools for its Sales Navigator platform, including a new option to track specific engagement withposted updates.
Digital Strategy
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Retrieved from Googleon May 14, 2020
GOOGLE ADDS NEW OPTION TO GROUP AND COLOR-CODE TABS IN CHROME Google has added a new option to help keep track of your open tabs inChrome.
Digital Strategy
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Retrieved from YouTube Creator Insideron April 22, 2020
YOUTUBE'S NEW AUDIENCE ACTIVITY INSIGHTS ARE NOW AVAILABLE TO ALL CREATORS, VIDEO CHAPTERS NOW OPT-IN YouTube's new audience insights tools are now available to all users, while its video chapters option is also in the process of being rolledout.
Content Marketing
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The Comprehensive Guide to Implementing Attribution Discover how an impartial attribution solution allows you to track and attribute conversions across all channels and throughout the full customer journey funnel.Download now
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Retrieved from Houseparty/Twitteron May 14,
2020
HOUSEPARTY LAUNCHES NEW CO-WATCHING FEATURE WITH CELEBRITY-FRONTEDEVENT SERIES
Group video chat app Houseparty is launching a new co-watching feature, with a range of celebrity guests helping to showcase theoption.
Social Media Updates*
Retrieved from Snapchaton May 14,
2020
SNAPCHAT UPDATES ANALYTICS LAYOUT, ADDS 'QUOTING' OPTION TO RESPONDTO REPLIES
Snapchat has rolled out an update to its in-app analytics layout, and added a new 'Quoting' feature to respond to replies in your Story. Social Media Updates*
Flickr user bareknuckleyellow FRANCE ANNOUNCES TOUGH NEW CONTENT REMOVAL REQUIREMENTS FOR SOCIALPLATFORMS
France has announced a new set of laws that will require social media platforms to remove pedophile and terrorism-related content from their platforms within an hour. Social Media Updates*
Retrieved from Twitteron May 13,
2020
TWITTER OFFICIALLY LAUNCHES NEW 'RETWEETS WITH COMMENTS' LISTINGS ONIOS
After testing the option over the past few weeks, Twitter is now officially releasing its new, integrated retweet display, which includes a separate list for 'Retweets with Comments'. Social Media Updates*
5 Ways That Location Intelligence Can Drive Traffic and Improve Sales More than 80% of Gen Z prefer to purchase in stores. Learn how location intelligence and analytics can help retailers drive traffic and increase sales to provide better service to customers.Learn more
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Retrieved from Instagramon May 13, 2020
INSTAGRAM ADDS NEW ANTI-BULLYING MEASURES, INCLUDING BULK COMMENT ACTIONS AND MENTION CONTROLS Instagram has added some new anti-bullying measures, including the capacity to delete multiple comments at once and new controls on who can @mention your account. Social Media Updates*
Retrieved from LinkedInon May 13, 2020
LINKEDIN LAUNCHES ITS OWN POLLS OPTION TO FACILITATE MORE ENGAGEMENT LinkedIn has added its own, native polls option, providing another way to gather feedback, and boost engagement. Social Media Updates*
Retrieved from Facebookon May 13, 2020
FACEBOOK PROVIDES NEW AD PLACEMENT CONTROLS TO BETTER MANAGE POTENTIAL BRAND ASSOCIATION Facebook has updated its ad placement control tools, in order to provide more safety and assurance for advertisers.Digital Strategy
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Retrieved from LinkedInon May 13, 2020
LINKEDIN'S MERGING ITS LIVE-STREAMING AND EVENTS TOOLS FOR VIRTUALEVENTS
LinkedIn is looking to better facilitate virtual events by incorporating the functions of LinkedIn Live and LinkedIn Events.Content Marketing
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Retrieved from Facebookon May 13, 2020
FACEBOOK PUBLISHES LATEST UPDATE ON CONTENT REMOVALS, FAKE ACCOUNTS, GOVERNMENT REQUESTS AND MORE Facebook has published its latest Community Enforcement Update, providing insight into how many fake accounts are on the platform, how many content appeals its seeing, government requests for informationare more.
Social Media Updates*
TWITTER LOOKS TO LEAD BROADER REMOTE WORK SHIFT, WITH STAFF FREE TO KEEP WORKING FROM HOME INDEFINITELY Twitter has told staff that they can continue to work from home for as long as they like, even after the COVID-19 restrictions are lifted. Social Media Updates*
FACEBOOK FUNDS NEW PRO-TECHNOLOGY ADVOCACY GROUP TO IMPROVE RELATIONSWITH US POLITICIANS
Facebook is funding a new advocacy group in Washington which aims to improve understanding, and relationships, between tech companies andpoliticans.
Digital Strategy
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Retrieved from LinkedInon May 13, 2020
LINKEDIN NOW FACTORS 'DWELL TIME' INTO CONTENT DISTRIBUTION ALGORITHM, WHICH COULD BE BAD NEWS FOR 'BROETRY' LinkedIn is now factoring 'dwell time' on content into its feed algorithm, which could see it reducing the reach of less engagingposts.
Content Marketing
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Retrieved from Googleon May 13, 2020
GOOGLE ADDS DONATION AND GIFT CARD PURCHASE LINKS ON BUSINESSPROFILES
Google has added some new support link options to help businesses impacted by COVID-19 to rally support.Digital Strategy
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Retrieved from Instagramon May 12, 2020
FACEBOOK LAUNCHES NEW SUPPORT TOOLS FOR SMBS IN BOTH FACEBOOK ANDInstagram.
Digital Strategy
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Retrieved from Twitteron May 12, 2020
TWITTER ADDS NEW LABELS ON POTENTIALLY HARMFUL COVID-19 MISINFORMATION IN TWEETS Twitter's adding some new labels to potentially misleading tweets as it looks to increase its efforts to stop the spread of COVID-19misinformation.
Social Media Updates*
Retrieved from Pintereston
May 12, 2020
PINTEREST LAUNCHES UPDATED BUSINESS COMMUNITY TO FACILITATE CONNECTION BETWEEN BUSINESS OWNERS Pinterest has launched an updated 'Pinterest Business Community' platform to help facilitate discussion between business owners.Digital Strategy
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Retrieved from Facebookon May 12, 2020
FACEBOOK PUBLISHES NEW RESEARCH INTO EVOLVING VIDEO CONSUMPTIONHABITS
Facebook has published a new report into evolving video consumption behaviors, and how the mobile shift is changing what people are seeking from video content.Content Marketing
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Kon Karampelas
TIKTOK CHANGES RULES ON MUSIC USAGE BY BUSINESSES TikTok has announced a change to its music licensing, which means that commercial entities can no longer use popular tracks in theirclips.
Content Marketing
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Retrieved from Facebookon May 12, 2020
FACEBOOK OUTLINES FULL GRADUATION WEEK SCHEDULE AND ANNOUNCES NEW ASSISTANCE TOOLS FOR STUDENTS After announcing its upcoming virtual graduation event last month, Facebook has now unveiled the full program of events to celebrate theClass of 2020.
Social Media Updates*
Retrieved from Googleon May 12, 2020
GOOGLE ANNOUNCES NEW, FREE DIGITAL SKILLS TRAINING SESSIONS ONLINE Google is expanding its free digital training sessions online, in order to meet demand amid the COVID-19 lockdowns.Digital Strategy
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Courtesy of Snapchat SNAPCHAT ANNOUNCES NEW RESOURCES TO ASSIST USERS DEALING WITHDOMESTIC VIOLENCE
Snapchat has partnered with the National Network to End Domestic Violence to provide new resources for Snapchatters who are dealing with domestic abuse. Social Media UpdatesMore stories
How Competitive Intelligence Can Optimize Your Go-To-Market Strategy Hear real-world best practices from leading marketers about how CI can improve your marketing strategies.Learn more
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