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Text
breathes Ad Ops.
DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
AD TECH NEWS ROUNDUP At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each other and chat about the implications.ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better WHAT IS AN INSERTION ORDER? What Exactly Is an Insertion Order? An insertion order (IO) is a legal agreement between an advertiser and a publisher. The agreement contains all the important details of the ad inventory to support the ad proposal process. Essentially, it guarantees that the advertiser can run their ads using the publisher’s ad inventory. GOOGLE’S PRIVACY SANDBOX EXPLAINED Federated Learning of Cohorts. Federated learning is a machine learning technique that makes it possible for browsers to form acentralized model
5 QUICK WINS TO BOOST YOUR WEBSITE MONETIZATION View all Sortable ad placements here. Update ads.txt . The Sortable Demand team is continuously working to add more demand connections for you to take advantage of. WHAT IS A LEADERBOARD BANNER AD? In a nutshell, a leaderboard banner ad, also referred to as a horizontal banner ad, is a rectangularly shaped digital ad unit. CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts. SORTABLE - SIMPLIFYING HEADER BIDDING FOR PUBLISHERSBUILT FORSOLUTIONSRESOURCESBLOGABOUTANALYTICS Sortable’s flexible solution allows you to use your own demand relationships or tap into ours. Or even a mix of both. Increase competition and get the best possible CPMs for your inventory by accessing more demand partners than before. Our team lives andbreathes Ad Ops.
DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
AD TECH NEWS ROUNDUP At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each other and chat about the implications.ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better WHAT IS AN INSERTION ORDER? What Exactly Is an Insertion Order? An insertion order (IO) is a legal agreement between an advertiser and a publisher. The agreement contains all the important details of the ad inventory to support the ad proposal process. Essentially, it guarantees that the advertiser can run their ads using the publisher’s ad inventory. GOOGLE’S PRIVACY SANDBOX EXPLAINED Federated Learning of Cohorts. Federated learning is a machine learning technique that makes it possible for browsers to form acentralized model
5 QUICK WINS TO BOOST YOUR WEBSITE MONETIZATION View all Sortable ad placements here. Update ads.txt . The Sortable Demand team is continuously working to add more demand connections for you to take advantage of. WHAT IS A LEADERBOARD BANNER AD? In a nutshell, a leaderboard banner ad, also referred to as a horizontal banner ad, is a rectangularly shaped digital ad unit. CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts.FEATURES - SORTABLE
Sortable can support you with both outstream video and sponsored video. You can still demand top CPM dollars, but with absolutely no need to create your own video content. Learn more. Sortable offers several types of display ads such as native, high impact, and others such as anchor, banner and sidebar. We can help you strike the rightbalance
WHAT IS AN INSERTION ORDER? What Exactly Is an Insertion Order? An insertion order (IO) is a legal agreement between an advertiser and a publisher. The agreement contains all the important details of the ad inventory to support the ad proposal process. Essentially, it guarantees that the advertiser can run their ads using the publisher’s ad inventory.WEBINARS - SORTABLE
Analytics in day-to-day Ad Ops. In this webinar, you'll hear from Lila Hunt, Head of Publishing Solutions at Sortable and James Murphy, SVP of Monetization at TextNow. They'll be giving insight into why deeper analytics is critical to maximizing earnings, which metrics to watch and why, and what actions to take or test based on real examples. WELCOME TO SORTABLE'S KNOWLEDGE BASE Our display portfolio which includes native, high impact, and manyother forms.
WHAT ARE PREFERRED DEALS? Preferred deals are more commonly known as private marketplace deals or PMPs. Traditionally speaking, a preferred deal is a deal that’s made directly between a publisher and an advertiser. Or, between a publisher and an agency for programmatic inventory. The private marketplace where preferred deals take place is known as a supply-sideSORTABLE - REPORTS
Sortable - Reports
WHAT IS CUMULATIVE LAYOUT SHIFT (CLS)? Cumulative Layout Shift (CLS) is a measure of a website’s instability. This measure determines whether a website behaves as the user expects it to behave. One of the most frustrating aspects of an unstable website is that the page’s content shifts as the user views it. On top of the annoyance factor, it can also cause unexpectedbehavior.
PRODUCT RELEASE NOTES Product Release Notes – May 6, 2021. Last Modified on 05/06/2021 12:59 pm EDT. We have some marvelous updates for the month of May! We are: Launching our new Core Web Vitals report. Enabling PubCommon ID. Supporting Prebid User IDs with Sortable S2S.DEMAND PARTNERS 101
A demand-side platform (DSP) allows buyers of digital ad inventory to easily and more directly connect with sellers in a programmatic and real-time environment. These buyers commonly include trading desks, agencies, or advertisers directly. To enable these buyers to be able to bid on digital inventory, the DSP has to plug into an SSP. THE DIFFERENCE BETWEEN CLIENT-SIDE AND SERVER-SIDE HEADER CLIENT-SIDE HB: SERVER-SIDE HB: PROS: Cookie matching Client-side header bidding has the ability to identify users allowing advertisers to run targeted and retargeted ad campaigns, which ultimately results in more revenue for publishers. Control and transparency By using a wrapper, publishers can easily add and remove demand sources and set bid timeouts. . This also gives the SORTABLE - SIMPLIFYING HEADER BIDDING FOR PUBLISHERSBUILT FORSOLUTIONSRESOURCESBLOGABOUTANALYTICS Sortable’s flexible solution allows you to use your own demand relationships or tap into ours. Or even a mix of both. Increase competition and get the best possible CPMs for your inventory by accessing more demand partners than before. Our team lives andbreathes Ad Ops.
DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
AD TECH NEWS ROUNDUP At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each other and chat about the implications.ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better GOOGLE’S PRIVACY SANDBOX EXPLAINED Federated Learning of Cohorts. Federated learning is a machine learning technique that makes it possible for browsers to form acentralized model
WHAT IS AN INSERTION ORDER? What Exactly Is an Insertion Order? An insertion order (IO) is a legal agreement between an advertiser and a publisher. The agreement contains all the important details of the ad inventory to support the ad proposal process. Essentially, it guarantees that the advertiser can run their ads using the publisher’s ad inventory. 5 QUICK WINS TO BOOST YOUR WEBSITE MONETIZATION View all Sortable ad placements here. Update ads.txt . The Sortable Demand team is continuously working to add more demand connections for you to take advantage of. WHAT IS A LEADERBOARD BANNER AD? In a nutshell, a leaderboard banner ad, also referred to as a horizontal banner ad, is a rectangularly shaped digital ad unit. CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts. SORTABLE - SIMPLIFYING HEADER BIDDING FOR PUBLISHERSBUILT FORSOLUTIONSRESOURCESBLOGABOUTANALYTICS Sortable’s flexible solution allows you to use your own demand relationships or tap into ours. Or even a mix of both. Increase competition and get the best possible CPMs for your inventory by accessing more demand partners than before. Our team lives andbreathes Ad Ops.
DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better WHAT IS AN INSERTION ORDER? What Exactly Is an Insertion Order? An insertion order (IO) is a legal agreement between an advertiser and a publisher. The agreement contains all the important details of the ad inventory to support the ad proposal process. Essentially, it guarantees that the advertiser can run their ads using the publisher’s ad inventory. 5 QUICK WINS TO BOOST YOUR WEBSITE MONETIZATION View all Sortable ad placements here. Update ads.txt . The Sortable Demand team is continuously working to add more demand connections for you to take advantage of. GOOGLE’S PRIVACY SANDBOX EXPLAINED Federated Learning of Cohorts. Federated learning is a machine learning technique that makes it possible for browsers to form acentralized model
WHAT IS A LEADERBOARD BANNER AD? In a nutshell, a leaderboard banner ad, also referred to as a horizontal banner ad, is a rectangularly shaped digital ad unit. WHAT ARE PREFERRED DEALS? Preferred deals are more commonly known as private marketplace deals or PMPs. Traditionally speaking, a preferred deal is a deal that’s made directly between a publisher and an advertiser. Or, between a publisher and an agency for programmatic inventory. The private marketplace where preferred deals take place is known as a supply-side CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts.FEATURES - SORTABLE
Sortable can support you with both outstream video and sponsored video. You can still demand top CPM dollars, but with absolutely no need to create your own video content. Learn more. Sortable offers several types of display ads such as native, high impact, and others such as anchor, banner and sidebar. We can help you strike the rightbalance
WEBINARS - SORTABLE
Analytics in day-to-day Ad Ops. In this webinar, you'll hear from Lila Hunt, Head of Publishing Solutions at Sortable and James Murphy, SVP of Monetization at TextNow. They'll be giving insight into why deeper analytics is critical to maximizing earnings, which metrics to watch and why, and what actions to take or test based on real examples. 5 QUICK WINS TO BOOST YOUR WEBSITE MONETIZATION View all Sortable ad placements here. Update ads.txt . The Sortable Demand team is continuously working to add more demand connections for you to take advantage of. WELCOME TO SORTABLE'S KNOWLEDGE BASE Our display portfolio which includes native, high impact, and manyother forms.
WHAT ARE PREFERRED DEALS? Preferred deals are more commonly known as private marketplace deals or PMPs. Traditionally speaking, a preferred deal is a deal that’s made directly between a publisher and an advertiser. Or, between a publisher and an agency for programmatic inventory. The private marketplace where preferred deals take place is known as a supply-side WHAT IS CUMULATIVE LAYOUT SHIFT (CLS)? Cumulative Layout Shift (CLS) is a measure of a website’s instability. This measure determines whether a website behaves as the user expects it to behave. One of the most frustrating aspects of an unstable website is that the page’s content shifts as the user views it. On top of the annoyance factor, it can also cause unexpectedbehavior.
BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts.SORTABLE - REPORTS
Sortable - Reports
PRODUCT RELEASE NOTES Product Release Notes – May 6, 2021. Last Modified on 05/06/2021 12:59 pm EDT. We have some marvelous updates for the month of May! We are: Launching our new Core Web Vitals report. Enabling PubCommon ID. Supporting Prebid User IDs with Sortable S2S. HOW TO SERVE NEXT-GEN IMAGE FORMATS IN MODERN BROWSERS ShortPixel does batch conversions of existing WordPress media images to the WebP format. When a browser requests an image, if it supports WebP, then the browser will display the next-gen image. ShortPixel does more than converting image formats, and it requires a subscription account. WebP Express only serves WebP images, but it isfree.
SORTABLE - SIMPLIFYING HEADER BIDDING FOR PUBLISHERSBUILT FORSOLUTIONSRESOURCESBLOGABOUTANALYTICS Sortable’s flexible solution allows you to use your own demand relationships or tap into ours. Or even a mix of both. Increase competition and get the best possible CPMs for your inventory by accessing more demand partners than before. Our team lives andbreathes Ad Ops.
DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better WHAT IS AN INSERTION ORDER? What Exactly Is an Insertion Order? An insertion order (IO) is a legal agreement between an advertiser and a publisher. The agreement contains all the important details of the ad inventory to support the ad proposal process. Essentially, it guarantees that the advertiser can run their ads using the publisher’s ad inventory. 5 QUICK WINS TO BOOST YOUR WEBSITE MONETIZATION View all Sortable ad placements here. Update ads.txt . The Sortable Demand team is continuously working to add more demand connections for you to take advantage of. GOOGLE’S PRIVACY SANDBOX EXPLAINED Federated Learning of Cohorts. Federated learning is a machine learning technique that makes it possible for browsers to form acentralized model
WHAT IS A LEADERBOARD BANNER AD? In a nutshell, a leaderboard banner ad, also referred to as a horizontal banner ad, is a rectangularly shaped digital ad unit. WHAT ARE PREFERRED DEALS? Preferred deals are more commonly known as private marketplace deals or PMPs. Traditionally speaking, a preferred deal is a deal that’s made directly between a publisher and an advertiser. Or, between a publisher and an agency for programmatic inventory. The private marketplace where preferred deals take place is known as a supply-side CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts. SORTABLE - SIMPLIFYING HEADER BIDDING FOR PUBLISHERSBUILT FORSOLUTIONSRESOURCESBLOGABOUTANALYTICS Sortable’s flexible solution allows you to use your own demand relationships or tap into ours. Or even a mix of both. Increase competition and get the best possible CPMs for your inventory by accessing more demand partners than before. Our team lives andbreathes Ad Ops.
DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better WHAT IS AN INSERTION ORDER? What Exactly Is an Insertion Order? An insertion order (IO) is a legal agreement between an advertiser and a publisher. The agreement contains all the important details of the ad inventory to support the ad proposal process. Essentially, it guarantees that the advertiser can run their ads using the publisher’s ad inventory. 5 QUICK WINS TO BOOST YOUR WEBSITE MONETIZATION View all Sortable ad placements here. Update ads.txt . The Sortable Demand team is continuously working to add more demand connections for you to take advantage of. GOOGLE’S PRIVACY SANDBOX EXPLAINED Federated Learning of Cohorts. Federated learning is a machine learning technique that makes it possible for browsers to form acentralized model
WHAT IS A LEADERBOARD BANNER AD? In a nutshell, a leaderboard banner ad, also referred to as a horizontal banner ad, is a rectangularly shaped digital ad unit. WHAT ARE PREFERRED DEALS? Preferred deals are more commonly known as private marketplace deals or PMPs. Traditionally speaking, a preferred deal is a deal that’s made directly between a publisher and an advertiser. Or, between a publisher and an agency for programmatic inventory. The private marketplace where preferred deals take place is known as a supply-side CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts.FEATURES - SORTABLE
Sortable can support you with both outstream video and sponsored video. You can still demand top CPM dollars, but with absolutely no need to create your own video content. Learn more. Sortable offers several types of display ads such as native, high impact, and others such as anchor, banner and sidebar. We can help you strike the rightbalance
WEBINARS - SORTABLE
Analytics in day-to-day Ad Ops. In this webinar, you'll hear from Lila Hunt, Head of Publishing Solutions at Sortable and James Murphy, SVP of Monetization at TextNow. They'll be giving insight into why deeper analytics is critical to maximizing earnings, which metrics to watch and why, and what actions to take or test based on real examples. WHAT ARE PREFERRED DEALS? Preferred deals are more commonly known as private marketplace deals or PMPs. Traditionally speaking, a preferred deal is a deal that’s made directly between a publisher and an advertiser. Or, between a publisher and an agency for programmatic inventory. The private marketplace where preferred deals take place is known as a supply-side 5 QUICK WINS TO BOOST YOUR WEBSITE MONETIZATION View all Sortable ad placements here. Update ads.txt . The Sortable Demand team is continuously working to add more demand connections for you to take advantage of. WELCOME TO SORTABLE'S KNOWLEDGE BASE Our display portfolio which includes native, high impact, and manyother forms.
SORTABLE - REPORTS
Sortable - Reports
WHAT IS CUMULATIVE LAYOUT SHIFT (CLS)? Cumulative Layout Shift (CLS) is a measure of a website’s instability. This measure determines whether a website behaves as the user expects it to behave. One of the most frustrating aspects of an unstable website is that the page’s content shifts as the user views it. On top of the annoyance factor, it can also cause unexpectedbehavior.
PRODUCT RELEASE NOTES Product Release Notes – May 6, 2021. Last Modified on 05/06/2021 12:59 pm EDT. We have some marvelous updates for the month of May! We are: Launching our new Core Web Vitals report. Enabling PubCommon ID. Supporting Prebid User IDs with Sortable S2S. HOW TO SERVE NEXT-GEN IMAGE FORMATS IN MODERN BROWSERS ShortPixel does batch conversions of existing WordPress media images to the WebP format. When a browser requests an image, if it supports WebP, then the browser will display the next-gen image. ShortPixel does more than converting image formats, and it requires a subscription account. WebP Express only serves WebP images, but it isfree.
THE DIFFERENCE BETWEEN CLIENT-SIDE AND SERVER-SIDE HEADER CLIENT-SIDE HB: SERVER-SIDE HB: PROS: Cookie matching Client-side header bidding has the ability to identify users allowing advertisers to run targeted and retargeted ad campaigns, which ultimately results in more revenue for publishers. Control and transparency By using a wrapper, publishers can easily add and remove demand sources and set bid timeouts. . This also gives the DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better HOW TO SECURE A WEBSITE IN THE CHROME BROWSER Step #3: Redirect Traffic to HTTPS. Next, you need to re-route visitors who either have your old URL bookmarked or visit from an old link on an external site. To do so, implement a site-wide 301 redirect that will re-route all HTTP traffic to HTTPS. HOW TO IMPROVE YOUR SITE TRAFFIC WITH HIGH Social media. This should surprise no one, as social media platforms are a way to encourage mass sharing of content — and that’s exactly why it relates to SEO and improving your site traffic. The more people interact with and view your content, the more relevant Google and the other search engines deem that content to be. TOP 10 AD TECH TRENDS TO WATCH FOR IN 2020 The ad tech ecosystem saw its fair share of consolidation in 2019 with several key mergers and acquisitions. The failures of businesses like Sizmek and IgnitionOne have had a significant impact on downstream suppliers, some of which have not received payment for HOW TO SERVE NEXT-GEN IMAGE FORMATS IN MODERN BROWSERS ShortPixel does batch conversions of existing WordPress media images to the WebP format. When a browser requests an image, if it supports WebP, then the browser will display the next-gen image. ShortPixel does more than converting image formats, and it requires a subscription account. WebP Express only serves WebP images, but it isfree.
DEMAND PARTNERS 101
SORTABLE - REPORTS
Sortable - Reports
CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts. DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better HOW TO SECURE A WEBSITE IN THE CHROME BROWSER Step #3: Redirect Traffic to HTTPS. Next, you need to re-route visitors who either have your old URL bookmarked or visit from an old link on an external site. To do so, implement a site-wide 301 redirect that will re-route all HTTP traffic to HTTPS. HOW TO IMPROVE YOUR SITE TRAFFIC WITH HIGH Social media. This should surprise no one, as social media platforms are a way to encourage mass sharing of content — and that’s exactly why it relates to SEO and improving your site traffic. The more people interact with and view your content, the more relevant Google and the other search engines deem that content to be. TOP 10 AD TECH TRENDS TO WATCH FOR IN 2020 The ad tech ecosystem saw its fair share of consolidation in 2019 with several key mergers and acquisitions. The failures of businesses like Sizmek and IgnitionOne have had a significant impact on downstream suppliers, some of which have not received payment for HOW TO SERVE NEXT-GEN IMAGE FORMATS IN MODERN BROWSERS ShortPixel does batch conversions of existing WordPress media images to the WebP format. When a browser requests an image, if it supports WebP, then the browser will display the next-gen image. ShortPixel does more than converting image formats, and it requires a subscription account. WebP Express only serves WebP images, but it isfree.
DEMAND PARTNERS 101
SORTABLE - REPORTS
Sortable - Reports
CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts.FEATURES - SORTABLE
Sortable can support you with both outstream video and sponsored video. You can still demand top CPM dollars, but with absolutely no need to create your own video content. Learn more. Sortable offers several types of display ads such as native, high impact, and others such as anchor, banner and sidebar. We can help you strike the rightbalance
OUR SOLUTION
Our solution is designed for all types of publishers. Bloggers. Ad Ops professionals. Independent publishers. Revenue managers. AdSense publishers. Enterprises. The Full-Service. Here's what you get when you choose Sortable.ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better HOW TO SECURE A WEBSITE IN THE CHROME BROWSER HTTPS site owners enjoy better search results rankings.Although currently a small factor, HTTPS is viewed favourably in Google’s search ranking algorithms. Websites that are marked “Not Secure” can cause visitors to navigate elsewhere, negatively affecting the site’s click-through rates. HOW TO IMPROVE YOUR SITE TRAFFIC WITH HIGH Social media. This should surprise no one, as social media platforms are a way to encourage mass sharing of content — and that’s exactly why it relates to SEO and improving your site traffic. The more people interact with and view your content, the more relevant Google and the other search engines deem that content to be. TOP FOUR WORDPRESS SITE SPEED PLUGINS FOR 2021 Based on our testing at Sortable, there’s little doubt remaining that site speed is a vital metric for successful search engine optimization.The catch is, having the fastest website on the planet doesn’t guarantee that your site will grow or even earn a single dollar, but in general, fast websites fare better on Google’s searchresults page.
WHAT ARE PREFERRED DEALS? Preferred deals are more commonly known as private marketplace deals or PMPs. Traditionally speaking, a preferred deal is a deal that’s made directly between a publisher and an advertiser. Or, between a publisher and an agency for programmatic inventory. The private marketplace where preferred deals take place is known as a supply-sideSORTABLE - REPORTS
Sortable - Reports
WELCOME TO SORTABLE'S KNOWLEDGE BASE Our display portfolio which includes native, high impact, and manyother forms.
HOW TO IMPROVE VIEWABILITY Place highly visible ads throughout the pages where the content people want to see is located. This may seem straightforward, but taking into account areas of the page where users may stop to spend a little bit more time — an informative infographic, or a photo they want to explore a little bit more closely, perhaps — can have a significant impact on your viewability as well as your user DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better HOW TO SECURE A WEBSITE IN THE CHROME BROWSER Step #3: Redirect Traffic to HTTPS. Next, you need to re-route visitors who either have your old URL bookmarked or visit from an old link on an external site. To do so, implement a site-wide 301 redirect that will re-route all HTTP traffic to HTTPS. HOW TO IMPROVE YOUR SITE TRAFFIC WITH HIGH Social media. This should surprise no one, as social media platforms are a way to encourage mass sharing of content — and that’s exactly why it relates to SEO and improving your site traffic. The more people interact with and view your content, the more relevant Google and the other search engines deem that content to be. TOP 10 AD TECH TRENDS TO WATCH FOR IN 2020 The ad tech ecosystem saw its fair share of consolidation in 2019 with several key mergers and acquisitions. The failures of businesses like Sizmek and IgnitionOne have had a significant impact on downstream suppliers, some of which have not received payment for HOW TO SERVE NEXT-GEN IMAGE FORMATS IN MODERN BROWSERS ShortPixel does batch conversions of existing WordPress media images to the WebP format. When a browser requests an image, if it supports WebP, then the browser will display the next-gen image. ShortPixel does more than converting image formats, and it requires a subscription account. WebP Express only serves WebP images, but it isfree.
DEMAND PARTNERS 101
SORTABLE - REPORTS
Sortable - Reports
CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts. DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better HOW TO SECURE A WEBSITE IN THE CHROME BROWSER Step #3: Redirect Traffic to HTTPS. Next, you need to re-route visitors who either have your old URL bookmarked or visit from an old link on an external site. To do so, implement a site-wide 301 redirect that will re-route all HTTP traffic to HTTPS. HOW TO IMPROVE YOUR SITE TRAFFIC WITH HIGH Social media. This should surprise no one, as social media platforms are a way to encourage mass sharing of content — and that’s exactly why it relates to SEO and improving your site traffic. The more people interact with and view your content, the more relevant Google and the other search engines deem that content to be. TOP 10 AD TECH TRENDS TO WATCH FOR IN 2020 The ad tech ecosystem saw its fair share of consolidation in 2019 with several key mergers and acquisitions. The failures of businesses like Sizmek and IgnitionOne have had a significant impact on downstream suppliers, some of which have not received payment for HOW TO SERVE NEXT-GEN IMAGE FORMATS IN MODERN BROWSERS ShortPixel does batch conversions of existing WordPress media images to the WebP format. When a browser requests an image, if it supports WebP, then the browser will display the next-gen image. ShortPixel does more than converting image formats, and it requires a subscription account. WebP Express only serves WebP images, but it isfree.
DEMAND PARTNERS 101
SORTABLE - REPORTS
Sortable - Reports
CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts.FEATURES - SORTABLE
Sortable can support you with both outstream video and sponsored video. You can still demand top CPM dollars, but with absolutely no need to create your own video content. Learn more. Sortable offers several types of display ads such as native, high impact, and others such as anchor, banner and sidebar. We can help you strike the rightbalance
OUR SOLUTION
Our solution is designed for all types of publishers. Bloggers. Ad Ops professionals. Independent publishers. Revenue managers. AdSense publishers. Enterprises. The Full-Service. Here's what you get when you choose Sortable.ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better HOW TO SECURE A WEBSITE IN THE CHROME BROWSER HTTPS site owners enjoy better search results rankings.Although currently a small factor, HTTPS is viewed favourably in Google’s search ranking algorithms. Websites that are marked “Not Secure” can cause visitors to navigate elsewhere, negatively affecting the site’s click-through rates. HOW TO IMPROVE YOUR SITE TRAFFIC WITH HIGH Social media. This should surprise no one, as social media platforms are a way to encourage mass sharing of content — and that’s exactly why it relates to SEO and improving your site traffic. The more people interact with and view your content, the more relevant Google and the other search engines deem that content to be. TOP FOUR WORDPRESS SITE SPEED PLUGINS FOR 2021 Based on our testing at Sortable, there’s little doubt remaining that site speed is a vital metric for successful search engine optimization.The catch is, having the fastest website on the planet doesn’t guarantee that your site will grow or even earn a single dollar, but in general, fast websites fare better on Google’s searchresults page.
WHAT ARE PREFERRED DEALS? Preferred deals are more commonly known as private marketplace deals or PMPs. Traditionally speaking, a preferred deal is a deal that’s made directly between a publisher and an advertiser. Or, between a publisher and an agency for programmatic inventory. The private marketplace where preferred deals take place is known as a supply-sideSORTABLE - REPORTS
Sortable - Reports
WELCOME TO SORTABLE'S KNOWLEDGE BASE Our display portfolio which includes native, high impact, and manyother forms.
HOW TO IMPROVE VIEWABILITY Place highly visible ads throughout the pages where the content people want to see is located. This may seem straightforward, but taking into account areas of the page where users may stop to spend a little bit more time — an informative infographic, or a photo they want to explore a little bit more closely, perhaps — can have a significant impact on your viewability as well as your user ENTER YOUR EMAIL ADDRESS* Built For __
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MAXIMIZE EVERY AD IMPRESSION We provide publishers with leading-edge ad monetization technology, insightful reporting and analytics, and a team of Ad Ops experts readyto help.
EXPLORE SOLUTIONS BOOK A DEMO MAXIMIZE EVERY AD IMPRESSION We provide publishers with leading-edge ad monetization technology, insightful reporting and analytics, and a team of Ad Ops experts readyto help.
EXPLORE SOLUTIONS BOOK A DEMO FEATURES DESIGNED TO GAIN HIGHER AD EARNINGS FEATURES DESIGNED TO GAIN HIGHER AD EARNINGSINCREASE AD REVENUE
Our market-leading header bidding platform provides the technology you need to push your revenue to its limits. Our proprietary flooring algorithms, extensive ad formats, and viewability tools allow you to get the most out of each impression.ACCESS ADVERTISERS
We know that having access to high quality advertisers is key to maximizing revenue. That’s why we are connected to over 30 advertising partners and have built our own Sortable server-to-server solution that’s connected directly to top DSPs.INCREASE AD REVENUE
Our market-leading header bidding platform provides the technology you need to push your revenue to its limits. Our proprietary flooring algorithms, extensive ad formats, and viewability tools allow you to get the most out of each impression.ACCESS ADVERTISERS
We know that having access to high quality advertisers is key to maximizing revenue. That’s why we are connected to over 30 advertising partners and have built our own Sortable server-to-server solution that’s connected directly to top DSPs. MONITOR AND OPTIMIZE Go beyond simply tracking revenue performance and partner contribution. Our reporting and analytics platform allows you make real-time optimization decisions using 30 dimensions and metrics. Build custom dashboards and reports to track URL performance, geography, traffic source, or content. If you can think it, we canprobably do it!
LEAN ON OUR AD OPS EXPERTS Our team lives and breathes Ad Ops. Working with over 300 publishers, we have a keen understanding of what works and what doesn’t. We partner with you to understand your goals and make sure that you have the support you need to achieve them. MONITOR AND OPTIMIZE Go beyond simply tracking revenue performance and partner contribution. Our reporting and analytics platform allows you make real-time optimization decisions using 30 dimensions and metrics. Build custom dashboards and reports to track URL performance, geography, traffic source, or content. If you can think it, we canprobably do it!
LEAN ON OUR AD OPS EXPERTS Our team lives and breathes Ad Ops. Working with over 300 publishers, we have a keen understanding of what works and what doesn’t. We partner with you to understand your goals and make sure that you have the support you need to achieve them. IMPROVE UX AND PAGE SPEED Page monetization and providing a great visitor experience don’t need to be at odds. Our code is designed to be lightweight and fast, so users are spending less time waiting for your page to load. Our optimization strategy includes lazy loading and moving demand server side, which can greatly reduce latency, support your SEO, and improve your users’ on-page experience. IMPROVE UX AND PAGE SPEEDS Page monetization and providing a great visitor experience don’t need to be at odds. Our code is designed to be lightweight and fast, so users are spending less time waiting for your page to load. Our optimization strategy includes lazy loading and moving demand server side, which can greatly reduce latency, support your SEO, and improve your users’ on-page experience. USE THE TECH AND SERVICES THAT FIT YOUR BUSINESS With our flexible implementation solutions, we support a wide array of publishers with very different needs and technology stacks. Our solutions include providing a fully-managed service for publishers who want all their advertising handled, to a highly customized solution for big networks with hundreds of sites and large Ad Opsteams.
See our different PRODUCT SOLUTIONS below. USE THE TECH AND SERVICES THAT FIT YOUR BUSINESS With our flexible implementation solutions, we support a wide array of publishers with very different needs and technology stacks. Our solutions include providing a fully-managed service for publishers who want all of their advertising handled, to a highly customized solution for big networks with hundreds of sites and large Ad Opsteams.
See our different PRODUCT SOLUTIONS below.OUR SOLUTIONS
OUR SOLUTIONS
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Our fully-managed service is perfect for bloggers or smaller publishers who want to outsource their day-to-day Ad Ops.SORTABLE
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This is ideal for publishers with small Ad Ops teams that want to leverage Sortable’s hosted ad server and advertiser relationships.SORTABLE
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This solution lets you run your own ad server and maintain your direct advertiser relationships. This fits better with larger Ad Ops andDemand teams.
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This solution gives you exclusive access to our Prebid Analytics platform and advertiser relationships. Consider this solution if you are part of an organization with an existing Prebid setup.__ LEARN MORE
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SORTABLE
MANAGED SERVICES
Our fully-managed service is perfect for bloggers or smaller publishers who want to outsource their day-to-day Ad Ops.__ LEARN MORE
SORTABLE
HOSTED
This is ideal for publishers with small Ad Ops teams that want to leverage Sortable’s hosted ad server and advertiser relationships.__ LEARN MORE
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SELECT
This solution lets you run your own ad server and maintain your direct advertiser relationships. This fits better with larger Ad Ops andDemand teams.
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FOR PREBID
This solution gives you exclusive access to our Prebid Analytics platform and advertiser relationships. Consider this solution if you are part of an organization with an existing Prebid setup.__ LEARN MORE
FACTINATE QUADRUPLES YIELD Sortable helped Factinate build on organic growth of 60% to CPM, doubled session RPM and a 400% increase in yield.READ THE CASE STUDY
FACTINATE QUADRUPLES YIELD Sortable helped Factinate build on organic growth of 60% to CPM, doubled session RPM and a 400% increase in yield. READ THE CASE STUDY PREMIUM PARTNERSHIPS The following companies are a few of our partnerships: PREMIUM PARTNERSHIPS The following companies are a few of our partnerships: Setting up a header bidding solution can be a daunting task to do on your own. We found that the solution from Sortable allowed us to be up and running faster than we could on our own. In addition, we were able to rely... Read more Setting up a header bidding solution can be a daunting task to do on your own. We found that the solution from Sortable allowed us to be up and running faster than we could on our own. In addition, we were able to rely on their expertise in optimization to see positive results.DAN RUTLEDGE
CEO, SIGNUPGENIUS
www.signupgenius.com Sortable has allowed us to effortlessly introduce more demand partners while shortening performance validation for an overall higher operational efficiency. It’s the most instrumental tool we have in our day-to-day ad... Read more Sortable has allowed us to effortlessly introduce more demand partners while shortening performance validation for an overall higher operational efficiency. It’s the most instrumental tool we have in our day-to-day ad ops kit.VISHAN PERSAUD
AD OPERATIONS, FLIGHTAWAREflightaware.com/
Our eCPM has risen by 60% since we started working with Sortable, and this has largely been due to Sortable bringing us access to new demand partners and giving us the reporting we need to optimize our site layouts to... Read more Our eCPM has risen by 60% since we started working with Sortable, and this has largely been due to Sortable bringing us access to new demand partners and giving us the reporting we need to optimize our site layouts to keep our users and advertisers happy.JOSHUA MENDELSSOHN
CO-FOUNDER, FACTINATE Setting up a header bidding solution can be a daunting task to do on your own. We found that the solution from Sortable allowed us to be up and running faster than we could on our own. In addition, we were able to rely... Read more Setting up a header bidding solution can be a daunting task to do on your own. We found that the solution from Sortable allowed us to be up and running faster than we could on our own. In addition, we were able to rely on their expertise in optimization to see positive results.DAN RUTLEDGE
CEO, SIGNUPGENIUS
www.signupgenius.com Sortable has allowed us to effortlessly introduce more demand partners while shortening performance validation for an overall higher operational efficiency. It’s the most instrumental tool we have in our day-to-day ad... Read more Sortable has allowed us to effortlessly introduce more demand partners while shortening performance validation for an overall higher operational efficiency. It’s the most instrumental tool we have in our day-to-day ad ops kit.VISHAN PERSAUD
AD OPERATIONS, FLIGHTAWAREflightaware.com/
Setting up a header bidding solution can be a daunting task to do on your own. We found that the solution from Sortable allowed us to be up and running faster than we could on our own. In addition, we were able to rely on their expertise in optimization to see positive results.DAN RUTLEDGE
CEO, SIGNUPGENIUS
Sortable has allowed us to effortlessly introduce more demand partners while shortening performance validation for an overall higher operational efficiency. It’s the most instrumental tool we have in our day-to-day ad ops kit.VISHAN PERSAUD
AD OPERATIONS, FLIGHTAWAREflightaware.com/
Our eCPM has risen by 60% since we started working with Sortable, and this has largely been due to Sortable bringing us access to new demand partners and giving us the reporting we need to optimize our site layouts to keep our users and advertisers happy.JOSHUA MENDELSSOHN
CO-FOUNDER, FACTINATEwww.factinate.com/
Setting up a header bidding solution can be a daunting task to do on your own. We found that the solution from Sortable allowed us to be up and running faster than we could on our own. In addition, we were able to rely on their expertise in optimization to see positive results.DAN RUTLEDGE
CEO, SIGNUPGENIUS
Sortable has allowed us to effortlessly introduce more demand partners while shortening performance validation for an overall higher operational efficiency. It’s the most instrumental tool we have in our day-to-day ad ops kit.VISHAN PERSAUD
AD OPERATIONS, FLIGHTAWAREflightaware.com/
Let us help you scale your Ad Ops Sortable started out as an online publisher with the same revenue goals (and frustrations) as you. We know what it takes to achieve the growth you’re looking for. Let us help you scale your Ad Ops Sortable started out as an online publisher with the same revenue goals (and frustrations) as you. We know what it takes to achieve the growth you’re looking for.REACHING OVER
300
MILLION
UNIQUE VISITORS
MANAGING OVER
12
BILLION
MONTHLY AD REQUESTS
PROCESSING
100s
OF BILLIONS
UNIQUE USER DATA POINTS MONTHLYREACHING OVER
300
MILLION
UNIQUE VISITORS
MANAGING OVER
12
BILLION
MONTHLY AD REQUESTS
PROCESSING
100s
OF BILLIONS
UNIQUE USER DATA POINTS MONTHLYLatest articles
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A STEP-BY-STEP GUIDE TO OPTIMIZING YOUR SEOSeptember 27, 2019
When we’re trying to learn about a topic, our default action is to go to a search engine and look up that topic. Millions of searches are conducted every day and as a content creator, you want your work to appear on the first page or two of a search engine’s results. You’ve probably heard the term SEO being thrown ...Read
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GOODWELL CERTIFIES SORTABLE FOR HUMANE WORKPLACE PRACTICESSeptember 25, 2019
FOR IMMEDIATE RELEASE GoodWell Certifies Sortable for Humane Workplace Practices KITCHENER, ON (September 17, 2019) – Sortable announced today that it has successfully achieved GoodWell certification for fair, equitable, and humane workplace practices for a second time. Sortable is proud to be the first and only Canadian entity to be GoodWell-certified. “We are thrilled to continue as a GoodWellCertified ...
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THE VALUE OF EXCHANGE BIDDINGAugust 26, 2019
Exchange bidding, also known as Exchange Bidding in Dynamic Allocation (EBDA), is a server-side unified auction where ad exchanges and SSPs compete with Google Ad Exchange to win impressions. Exchange bidding was Google’s response to header bidding and the need to reduce the complexity of header bidding. Prior to switching to a first-price auction, Google Ad Exchange had the “last ...Read More
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OPTIMIZE WITH LAZY LOADINGAugust 15, 2019
Normally when a user opens a webpage, the ads for the entire page are downloaded and rendered all at once. While this allows the browser to cache the whole web page, there's no guarantee that the user will actually view all of the downloaded ads. Instead of bulk loading all of the ads when the page is accessed, you can ...Read More
SEE SORTABLE IN ACTION Schedule a demo to see how Sortable can help you monetize your site(s) and maximize your ad revenue. BOOK A DEMOSPEAK WITH AN AD OPSEXPERT
SEE SORTABLE IN ACTION Schedule a demo to see how Sortable can help you monetize your blog and maximize your ad revenue. BOOK A DEMOSpeak with an Ad Ops expert BOOK A DEMOSPEAK WITH AN AD OPS EXPERTSOLUTIONS
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