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MEDIA AGENCY
When we combine our deep understanding of people with our unmatched expertise in media, magic happens: experiences get invited in, not filtered out. With more than 7,000 employees and an unmatched global footprint, we provide Human Experiences at scale, offering seamless coordination and consistency to clients around the world. NEWS - STARCOM WORLDWIDE Awards & Accolades. Starcom UK's Paul Kasamias Named to PerformanceIN's Top 50 Performance Marketers. Read More. United Kingdom. Thought Leadership. eMarketer, Starcom Worldwide, GlobalWebIndex Release 10th Annual Report on State of Global Media Landscape. Read More. Global. Thought Leadership. WORK - STARCOM WORLDWIDE With 82% of images of explorers showing men, women needed new role models. Starcom Australia took a creative leap off a pro-bono brief. Koalas were on track for extinction in New South Wales, Australia by 2050 – and the WWF needed to create a groundswell of support to influence state politicians. WHO - STARCOM WORLDWIDE As part of Publicis Groupe, we unleash the power of creativity, data and media to deliver personalized experiences at scale. We have one of the most robust data sets in the industry and world-class marketplace connections and buying scale. CONTACT - STARCOM WORLDWIDE 375 Hudson St. Floor 12 New York, NY 10014. +1 212 468 3888.Directions.
CAREERS - STARCOM WORLDWIDE We are independent thinkers who put people first. Guided by our core values of bravery, kindness, inclusiveness and resilience, we act boldly, work interdependently and embrace diversity in everything we do. Join the Citizens of Starcom. Diversity and Inclusion. STARCOM MEXICO LAUNCHES PODSTARS PODCAST Starcom is one of the first media agencies in Mexico to launch a podcast to the market. The podcast will feature guest stars from the industry and cover how digital, innovation and technology trends are transforming marketing, advertising and media, always from that humanlens.
PERFORMANCE MARKETING WILL KEEP PERFORMING Looking ahead, Kasamias believes that performance marketing will continue to grow from strength to strength, particularly when it comes to search and the data search brings along with it. “In the next few years, I think performance marketing will be elevated even more,” he explains. “A lot of the data that we utilise today sits in search.INTRODUCTION
INTRODUCTION: CONFIDENCE BEGETS CONFIDENCE O U R H Y P O T H E S I S The current global pandemic is something of a once-in-a-lifetimephenomenon.
KELLOGG’S
Parents and kids didn't just listen to the stories, they purchased the treats, driving increased base sales for the holiday period. Krispie Kitchen was the first-ever packaged food action on Google Assistant and 2,500 people engaged with Krispie Kitchen in just two weeks.MEDIA AGENCY
When we combine our deep understanding of people with our unmatched expertise in media, magic happens: experiences get invited in, not filtered out. With more than 7,000 employees and an unmatched global footprint, we provide Human Experiences at scale, offering seamless coordination and consistency to clients around the world. NEWS - STARCOM WORLDWIDE Awards & Accolades. Starcom UK's Paul Kasamias Named to PerformanceIN's Top 50 Performance Marketers. Read More. United Kingdom. Thought Leadership. eMarketer, Starcom Worldwide, GlobalWebIndex Release 10th Annual Report on State of Global Media Landscape. Read More. Global. Thought Leadership. WORK - STARCOM WORLDWIDE With 82% of images of explorers showing men, women needed new role models. Starcom Australia took a creative leap off a pro-bono brief. Koalas were on track for extinction in New South Wales, Australia by 2050 – and the WWF needed to create a groundswell of support to influence state politicians. WHO - STARCOM WORLDWIDE As part of Publicis Groupe, we unleash the power of creativity, data and media to deliver personalized experiences at scale. We have one of the most robust data sets in the industry and world-class marketplace connections and buying scale. CONTACT - STARCOM WORLDWIDE 375 Hudson St. Floor 12 New York, NY 10014. +1 212 468 3888.Directions.
CAREERS - STARCOM WORLDWIDE We are independent thinkers who put people first. Guided by our core values of bravery, kindness, inclusiveness and resilience, we act boldly, work interdependently and embrace diversity in everything we do. Join the Citizens of Starcom. Diversity and Inclusion. STARCOM MEXICO LAUNCHES PODSTARS PODCAST Starcom is one of the first media agencies in Mexico to launch a podcast to the market. The podcast will feature guest stars from the industry and cover how digital, innovation and technology trends are transforming marketing, advertising and media, always from that humanlens.
PERFORMANCE MARKETING WILL KEEP PERFORMING Looking ahead, Kasamias believes that performance marketing will continue to grow from strength to strength, particularly when it comes to search and the data search brings along with it. “In the next few years, I think performance marketing will be elevated even more,” he explains. “A lot of the data that we utilise today sits in search.INTRODUCTION
INTRODUCTION: CONFIDENCE BEGETS CONFIDENCE O U R H Y P O T H E S I S The current global pandemic is something of a once-in-a-lifetimephenomenon.
KELLOGG’S
Parents and kids didn't just listen to the stories, they purchased the treats, driving increased base sales for the holiday period. Krispie Kitchen was the first-ever packaged food action on Google Assistant and 2,500 people engaged with Krispie Kitchen in just two weeks. NEWS - STARCOM WORLDWIDE Awards & Accolades. Starcom UK's Paul Kasamias Named to PerformanceIN's Top 50 Performance Marketers. Read More. United Kingdom. Thought Leadership. eMarketer, Starcom Worldwide, GlobalWebIndex Release 10th Annual Report on State of Global Media Landscape. Read More. Global. Thought Leadership. SERVICES - STARCOM WORLDWIDE Human Experiences result in, or spring from, content. Our content specialists are deeply connected to the entertainment and media partners who make content people love. Our sports marketing specialists go beyond licensing and league deals to deliver never-been-done-before sports partnerships that are truly gamechanging. Services.
LEADERSHIP - STARCOM WORLDWIDE CEO. Rathi Gangappa is the Chief Executive Officer of Starcom India, one of the fastest growing agencies in India. She is a media and brand communications specialist, with a rich experience of over 20 years across client, publisher and agency ecosystems. Her previous stintsinclude Group M
INTRODUCTION
INTRODUCTION: CONFIDENCE BEGETS CONFIDENCE O U R H Y P O T H E S I S The current global pandemic is something of a once-in-a-lifetimephenomenon.
PERFORMANCE MARKETING WILL KEEP PERFORMING Looking ahead, Kasamias believes that performance marketing will continue to grow from strength to strength, particularly when it comes to search and the data search brings along with it. “In the next few years, I think performance marketing will be elevated even more,” he explains. “A lot of the data that we utilise today sits in search. TO SELL OR SAVE THE WORLD? ADLAND CAN DO BOTH Adland can do both - Starcom Worldwide. Starcom’s account director and one of Campaign’s Faces to Watch 2020 explains why she believes adland can create social purpose work that also sells. After reading Steve Harrison’s recent piece for Campaign, I was riled. As I continued reading, the reason for my reaction began to crystallise. Asit
THE NORTH FACE
With 82% of images of explorers showing men, women needed new role models. For The North Face (TNF), we championed badass women in our “She Moves Mountains” campaign to get their personal narratives seen and heard, inspiring everyday women to be empowered to adventure. SAMSUNG - JIMMY FALLON DO WHAT YOU CAN'T - STARCOM Samsung. By giving Jimmy Fallon Samsung’s latest phone, the Galaxy S10+, he was able to do something he was told couldn’t be done: Film an entire episode of “The Tonight Show” on a phone. Across screens and social media, the program was a natural product demonstration and testimonial to the innovative camera of the phone, achieved ALCON NAMES STARCOM AGENCY OF THE YEAR AT ALCONU MARKETING Alcon recently hosted its inaugural AlconU Marketing Awards event and honored Starcom as Agency of the Year. The awards program was created to recognize best-in-class marketing work across Alcon’s Surgical and Vision Care franchises. Starcom was chosen as Agency of the Year through a competitive internal agency evaluation process, which CADBURY - CADBURY IN RAMADAN: FROM DROOL TO TABLE Cadbury. In Egypt, there are two seasons where our chocolate sales drop: 1) Ramadan, when 90% of the population is fasting from sunrise to sunset and 2) Summer, when the dire heat causes a huge “melting” problem. And in 2019, Ramadan was going to kick off thesummer season!
MEDIA AGENCY
When we combine our deep understanding of people with our unmatched expertise in media, magic happens: experiences get invited in, not filtered out. With more than 7,000 employees and an unmatched global footprint, we provide Human Experiences at scale, offering seamless coordination and consistency to clients around the world. NEWS - STARCOM WORLDWIDE Awards & Accolades. Starcom UK's Paul Kasamias Named to PerformanceIN's Top 50 Performance Marketers. Read More. United Kingdom. Thought Leadership. eMarketer, Starcom Worldwide, GlobalWebIndex Release 10th Annual Report on State of Global Media Landscape. Read More. Global. Thought Leadership. WORK - STARCOM WORLDWIDE With 82% of images of explorers showing men, women needed new role models. Starcom Australia took a creative leap off a pro-bono brief. Koalas were on track for extinction in New South Wales, Australia by 2050 – and the WWF needed to create a groundswell of support to influence state politicians. WHO - STARCOM WORLDWIDE As part of Publicis Groupe, we unleash the power of creativity, data and media to deliver personalized experiences at scale. We have one of the most robust data sets in the industry and world-class marketplace connections and buying scale. CONTACT - STARCOM WORLDWIDE 375 Hudson St. Floor 12 New York, NY 10014. +1 212 468 3888.Directions.
CAREERS - STARCOM WORLDWIDE We are independent thinkers who put people first. Guided by our core values of bravery, kindness, inclusiveness and resilience, we act boldly, work interdependently and embrace diversity in everything we do. Join the Citizens of Starcom. Diversity and Inclusion. STARCOM MEXICO LAUNCHES PODSTARS PODCAST Starcom is one of the first media agencies in Mexico to launch a podcast to the market. The podcast will feature guest stars from the industry and cover how digital, innovation and technology trends are transforming marketing, advertising and media, always from that humanlens.
PERFORMANCE MARKETING WILL KEEP PERFORMING Looking ahead, Kasamias believes that performance marketing will continue to grow from strength to strength, particularly when it comes to search and the data search brings along with it. “In the next few years, I think performance marketing will be elevated even more,” he explains. “A lot of the data that we utilise today sits in search.INTRODUCTION
INTRODUCTION: CONFIDENCE BEGETS CONFIDENCE O U R H Y P O T H E S I S The current global pandemic is something of a once-in-a-lifetimephenomenon.
KELLOGG’S
Parents and kids didn't just listen to the stories, they purchased the treats, driving increased base sales for the holiday period. Krispie Kitchen was the first-ever packaged food action on Google Assistant and 2,500 people engaged with Krispie Kitchen in just two weeks.MEDIA AGENCY
When we combine our deep understanding of people with our unmatched expertise in media, magic happens: experiences get invited in, not filtered out. With more than 7,000 employees and an unmatched global footprint, we provide Human Experiences at scale, offering seamless coordination and consistency to clients around the world. NEWS - STARCOM WORLDWIDE Awards & Accolades. Starcom UK's Paul Kasamias Named to PerformanceIN's Top 50 Performance Marketers. Read More. United Kingdom. Thought Leadership. eMarketer, Starcom Worldwide, GlobalWebIndex Release 10th Annual Report on State of Global Media Landscape. Read More. Global. Thought Leadership. WORK - STARCOM WORLDWIDE With 82% of images of explorers showing men, women needed new role models. Starcom Australia took a creative leap off a pro-bono brief. Koalas were on track for extinction in New South Wales, Australia by 2050 – and the WWF needed to create a groundswell of support to influence state politicians. WHO - STARCOM WORLDWIDE As part of Publicis Groupe, we unleash the power of creativity, data and media to deliver personalized experiences at scale. We have one of the most robust data sets in the industry and world-class marketplace connections and buying scale. CONTACT - STARCOM WORLDWIDE 375 Hudson St. Floor 12 New York, NY 10014. +1 212 468 3888.Directions.
CAREERS - STARCOM WORLDWIDE We are independent thinkers who put people first. Guided by our core values of bravery, kindness, inclusiveness and resilience, we act boldly, work interdependently and embrace diversity in everything we do. Join the Citizens of Starcom. Diversity and Inclusion. STARCOM MEXICO LAUNCHES PODSTARS PODCAST Starcom is one of the first media agencies in Mexico to launch a podcast to the market. The podcast will feature guest stars from the industry and cover how digital, innovation and technology trends are transforming marketing, advertising and media, always from that humanlens.
PERFORMANCE MARKETING WILL KEEP PERFORMING Looking ahead, Kasamias believes that performance marketing will continue to grow from strength to strength, particularly when it comes to search and the data search brings along with it. “In the next few years, I think performance marketing will be elevated even more,” he explains. “A lot of the data that we utilise today sits in search.INTRODUCTION
INTRODUCTION: CONFIDENCE BEGETS CONFIDENCE O U R H Y P O T H E S I S The current global pandemic is something of a once-in-a-lifetimephenomenon.
KELLOGG’S
Parents and kids didn't just listen to the stories, they purchased the treats, driving increased base sales for the holiday period. Krispie Kitchen was the first-ever packaged food action on Google Assistant and 2,500 people engaged with Krispie Kitchen in just two weeks. NEWS - STARCOM WORLDWIDE Awards & Accolades. Starcom UK's Paul Kasamias Named to PerformanceIN's Top 50 Performance Marketers. Read More. United Kingdom. Thought Leadership. eMarketer, Starcom Worldwide, GlobalWebIndex Release 10th Annual Report on State of Global Media Landscape. Read More. Global. Thought Leadership. SERVICES - STARCOM WORLDWIDE Human Experiences result in, or spring from, content. Our content specialists are deeply connected to the entertainment and media partners who make content people love. Our sports marketing specialists go beyond licensing and league deals to deliver never-been-done-before sports partnerships that are truly gamechanging. Services.
LEADERSHIP - STARCOM WORLDWIDE CEO. Rathi Gangappa is the Chief Executive Officer of Starcom India, one of the fastest growing agencies in India. She is a media and brand communications specialist, with a rich experience of over 20 years across client, publisher and agency ecosystems. Her previous stintsinclude Group M
INTRODUCTION
INTRODUCTION: CONFIDENCE BEGETS CONFIDENCE O U R H Y P O T H E S I S The current global pandemic is something of a once-in-a-lifetimephenomenon.
PERFORMANCE MARKETING WILL KEEP PERFORMING Looking ahead, Kasamias believes that performance marketing will continue to grow from strength to strength, particularly when it comes to search and the data search brings along with it. “In the next few years, I think performance marketing will be elevated even more,” he explains. “A lot of the data that we utilise today sits in search. TO SELL OR SAVE THE WORLD? ADLAND CAN DO BOTH Adland can do both - Starcom Worldwide. Starcom’s account director and one of Campaign’s Faces to Watch 2020 explains why she believes adland can create social purpose work that also sells. After reading Steve Harrison’s recent piece for Campaign, I was riled. As I continued reading, the reason for my reaction began to crystallise. Asit
THE NORTH FACE
With 82% of images of explorers showing men, women needed new role models. For The North Face (TNF), we championed badass women in our “She Moves Mountains” campaign to get their personal narratives seen and heard, inspiring everyday women to be empowered to adventure. SAMSUNG - JIMMY FALLON DO WHAT YOU CAN'T - STARCOM Samsung. By giving Jimmy Fallon Samsung’s latest phone, the Galaxy S10+, he was able to do something he was told couldn’t be done: Film an entire episode of “The Tonight Show” on a phone. Across screens and social media, the program was a natural product demonstration and testimonial to the innovative camera of the phone, achieved ALCON NAMES STARCOM AGENCY OF THE YEAR AT ALCONU MARKETING Alcon recently hosted its inaugural AlconU Marketing Awards event and honored Starcom as Agency of the Year. The awards program was created to recognize best-in-class marketing work across Alcon’s Surgical and Vision Care franchises. Starcom was chosen as Agency of the Year through a competitive internal agency evaluation process, which CADBURY - CADBURY IN RAMADAN: FROM DROOL TO TABLE Cadbury. In Egypt, there are two seasons where our chocolate sales drop: 1) Ramadan, when 90% of the population is fasting from sunrise to sunset and 2) Summer, when the dire heat causes a huge “melting” problem. And in 2019, Ramadan was going to kick off thesummer season!
MEDIA AGENCY
When we combine our deep understanding of people with our unmatched expertise in media, magic happens: experiences get invited in, not filtered out. With more than 7,000 employees and an unmatched global footprint, we provide Human Experiences at scale, offering seamless coordination and consistency to clients around the world. NEWS - STARCOM WORLDWIDE Awards & Accolades. Starcom UK's Paul Kasamias Named to PerformanceIN's Top 50 Performance Marketers. Read More. United Kingdom. Thought Leadership. eMarketer, Starcom Worldwide, GlobalWebIndex Release 10th Annual Report on State of Global Media Landscape. Read More. Global. Thought Leadership. WORK - STARCOM WORLDWIDE With 82% of images of explorers showing men, women needed new role models. Starcom Australia took a creative leap off a pro-bono brief. Koalas were on track for extinction in New South Wales, Australia by 2050 – and the WWF needed to create a groundswell of support to influence state politicians. WHO - STARCOM WORLDWIDE As part of Publicis Groupe, we unleash the power of creativity, data and media to deliver personalized experiences at scale. We have one of the most robust data sets in the industry and world-class marketplace connections and buying scale. CAREERS - STARCOM WORLDWIDE We are independent thinkers who put people first. Guided by our core values of bravery, kindness, inclusiveness and resilience, we act boldly, work interdependently and embrace diversity in everything we do. Join the Citizens of Starcom. Diversity and Inclusion. CONTACT - STARCOM WORLDWIDE 375 Hudson St. Floor 12 New York, NY 10014. +1 212 468 3888.Directions.
STARCOM MEXICO LAUNCHES PODSTARS PODCAST Starcom is one of the first media agencies in Mexico to launch a podcast to the market. The podcast will feature guest stars from the industry and cover how digital, innovation and technology trends are transforming marketing, advertising and media, always from that humanlens.
CONSUMER INSIGHTS: A LOOK AHEAD TO 2021 The Starcom team have outlined five new tensions that brands will need to consider as we progress through 2021. The overarching theme of 2021 that reflects the interconnected nature of these trends is surely bravery. The radically changing business landscape, alongside changing consumer behaviour and values, mean that brands must bravely takeKELLOGG’S
Parents and kids didn't just listen to the stories, they purchased the treats, driving increased base sales for the holiday period. Krispie Kitchen was the first-ever packaged food action on Google Assistant and 2,500 people engaged with Krispie Kitchen in just two weeks. WHAT THE RISE IN SOCIAL ACTIVISM MEANS FOR BRANDSSEE MORE ONSTARCOMWW.COM
MEDIA AGENCY
When we combine our deep understanding of people with our unmatched expertise in media, magic happens: experiences get invited in, not filtered out. With more than 7,000 employees and an unmatched global footprint, we provide Human Experiences at scale, offering seamless coordination and consistency to clients around the world. NEWS - STARCOM WORLDWIDE Awards & Accolades. Starcom UK's Paul Kasamias Named to PerformanceIN's Top 50 Performance Marketers. Read More. United Kingdom. Thought Leadership. eMarketer, Starcom Worldwide, GlobalWebIndex Release 10th Annual Report on State of Global Media Landscape. Read More. Global. Thought Leadership. WORK - STARCOM WORLDWIDE With 82% of images of explorers showing men, women needed new role models. Starcom Australia took a creative leap off a pro-bono brief. Koalas were on track for extinction in New South Wales, Australia by 2050 – and the WWF needed to create a groundswell of support to influence state politicians. WHO - STARCOM WORLDWIDE As part of Publicis Groupe, we unleash the power of creativity, data and media to deliver personalized experiences at scale. We have one of the most robust data sets in the industry and world-class marketplace connections and buying scale. CAREERS - STARCOM WORLDWIDE We are independent thinkers who put people first. Guided by our core values of bravery, kindness, inclusiveness and resilience, we act boldly, work interdependently and embrace diversity in everything we do. Join the Citizens of Starcom. Diversity and Inclusion. CONTACT - STARCOM WORLDWIDE 375 Hudson St. Floor 12 New York, NY 10014. +1 212 468 3888.Directions.
STARCOM MEXICO LAUNCHES PODSTARS PODCAST Starcom is one of the first media agencies in Mexico to launch a podcast to the market. The podcast will feature guest stars from the industry and cover how digital, innovation and technology trends are transforming marketing, advertising and media, always from that humanlens.
CONSUMER INSIGHTS: A LOOK AHEAD TO 2021 The Starcom team have outlined five new tensions that brands will need to consider as we progress through 2021. The overarching theme of 2021 that reflects the interconnected nature of these trends is surely bravery. The radically changing business landscape, alongside changing consumer behaviour and values, mean that brands must bravely takeKELLOGG’S
Parents and kids didn't just listen to the stories, they purchased the treats, driving increased base sales for the holiday period. Krispie Kitchen was the first-ever packaged food action on Google Assistant and 2,500 people engaged with Krispie Kitchen in just two weeks. WHAT THE RISE IN SOCIAL ACTIVISM MEANS FOR BRANDSSEE MORE ONSTARCOMWW.COM
DESIRE LINES IN TIMES OF CRISIS Times of great tension represent prime conditions for new “desires lines” to emerge. At Starcom, we believe that desire lines are a potent metaphor for the way that people today, empowered by technology, information, and abundant choice, are reinventing how they navigate and interact with categories, brands and our changing world. As the COVID-19 pandemic rapidly unfolds and evolves, weREGIONAL POLICIES
UK Regional Policies. Modern Slavery Statement 2020. Modern Slavery Statement 2019. Modern Slavery Statement 2018. Modern Slavery Statement 2017. Gender STARCOM MEXICO LAUNCHES PODSTARS PODCAST Starcom is one of the first media agencies in Mexico to launch a podcast to the market. The podcast will feature guest stars from the industry and cover how digital, innovation and technology trends are transforming marketing, advertising and media, always from that humanlens.
PERFORMANCE MARKETING WILL KEEP PERFORMING Looking ahead, Kasamias believes that performance marketing will continue to grow from strength to strength, particularly when it comes to search and the data search brings along with it. “In the next few years, I think performance marketing will be elevated even more,” he explains. “A lot of the data that we utilise today sits in search. STARCOM AUSTRALIA APPOINTS SARAH TILLITT HEAD OF DIGITAL Starcom Sydney today announced the appointment of Sarah Tillitt to the role of Head of Digital, effective immediately. Reporting into Starcom’s National Head of Investment and Digital, Mark Duffy, Tillitt has been charged with leading the digital and performance strategy for Starcom Sydney and its clients; developing a culture of core product excellence; and delivering solutions and value to TO SELL OR SAVE THE WORLD? ADLAND CAN DO BOTH Adland can do both - Starcom Worldwide. Starcom’s account director and one of Campaign’s Faces to Watch 2020 explains why she believes adland can create social purpose work that also sells. After reading Steve Harrison’s recent piece for Campaign, I was riled. As I continued reading, the reason for my reaction began to crystallise. Asit
VANS - NOT JUST ONE CREATOR - STARCOM WORLDWIDE To develop this campaign, we partnered with 16 different influencers with smaller, but dedicated followings. We empowered these Instagram influencers to customize their own pair of vans based around their artistic vision. From there, Starcom promoted the influencer’s posts using programmatic targeting to reach several unique segments.THE NORTH FACE
With 82% of images of explorers showing men, women needed new role models. For The North Face (TNF), we championed badass women in our “She Moves Mountains” campaign to get their personal narratives seen and heard, inspiring everyday women to be empowered to adventure. CADBURY - CADBURY IN RAMADAN: FROM DROOL TO TABLE Cadbury. In Egypt, there are two seasons where our chocolate sales drop: 1) Ramadan, when 90% of the population is fasting from sunrise to sunset and 2) Summer, when the dire heat causes a huge “melting” problem. And in 2019, Ramadan was going to kick off thesummer season!
SAMSUNG - JIMMY FALLON DO WHAT YOU CAN'T - STARCOM Samsung. By giving Jimmy Fallon Samsung’s latest phone, the Galaxy S10+, he was able to do something he was told couldn’t be done: Film an entire episode of “The Tonight Show” on a phone. Across screens and social media, the program was a natural product demonstration and testimonial to the innovative camera of the phone, achievedMEDIA AGENCY
When we combine our deep understanding of people with our unmatched expertise in media, magic happens: experiences get invited in, not filtered out. With more than 7,000 employees and an unmatched global footprint, we provide Human Experiences at scale, offering seamless coordination and consistency to clients around the world. NEWS - STARCOM WORLDWIDE Awards & Accolades. Starcom UK's Paul Kasamias Named to PerformanceIN's Top 50 Performance Marketers. Read More. United Kingdom. Thought Leadership. eMarketer, Starcom Worldwide, GlobalWebIndex Release 10th Annual Report on State of Global Media Landscape. Read More. Global. Thought Leadership. SERVICES - STARCOM WORLDWIDE Human Experiences result in, or spring from, content. Our content specialists are deeply connected to the entertainment and media partners who make content people love. Our sports marketing specialists go beyond licensing and league deals to deliver never-been-done-before sports partnerships that are truly gamechanging. Services.
WORK - STARCOM WORLDWIDE With 82% of images of explorers showing men, women needed new role models. Starcom Australia took a creative leap off a pro-bono brief. Koalas were on track for extinction in New South Wales, Australia by 2050 – and the WWF needed to create a groundswell of support to influence state politicians. WHO - STARCOM WORLDWIDE As part of Publicis Groupe, we unleash the power of creativity, data and media to deliver personalized experiences at scale. We have one of the most robust data sets in the industry and world-class marketplace connections and buying scale. CONTACT - STARCOM WORLDWIDE 375 Hudson St. Floor 12 New York, NY 10014. +1 212 468 3888.Directions.
INTRODUCTION
INTRODUCTION: CONFIDENCE BEGETS CONFIDENCE O U R H Y P O T H E S I S The current global pandemic is something of a once-in-a-lifetimephenomenon.
PERFORMANCE MARKETING WILL KEEP PERFORMING Looking ahead, Kasamias believes that performance marketing will continue to grow from strength to strength, particularly when it comes to search and the data search brings along with it. “In the next few years, I think performance marketing will be elevated even more,” he explains. “A lot of the data that we utilise today sits in search.KELLOGG’S
Parents and kids didn't just listen to the stories, they purchased the treats, driving increased base sales for the holiday period. Krispie Kitchen was the first-ever packaged food action on Google Assistant and 2,500 people engaged with Krispie Kitchen in just two weeks. CONSUMER INSIGHTS: A LOOK AHEAD TO 2021 The Starcom team have outlined five new tensions that brands will need to consider as we progress through 2021. The overarching theme of 2021 that reflects the interconnected nature of these trends is surely bravery. The radically changing business landscape, alongside changing consumer behaviour and values, mean that brands must bravely takeMEDIA AGENCY
When we combine our deep understanding of people with our unmatched expertise in media, magic happens: experiences get invited in, not filtered out. With more than 7,000 employees and an unmatched global footprint, we provide Human Experiences at scale, offering seamless coordination and consistency to clients around the world. NEWS - STARCOM WORLDWIDE Awards & Accolades. Starcom UK's Paul Kasamias Named to PerformanceIN's Top 50 Performance Marketers. Read More. United Kingdom. Thought Leadership. eMarketer, Starcom Worldwide, GlobalWebIndex Release 10th Annual Report on State of Global Media Landscape. Read More. Global. Thought Leadership. SERVICES - STARCOM WORLDWIDE Human Experiences result in, or spring from, content. Our content specialists are deeply connected to the entertainment and media partners who make content people love. Our sports marketing specialists go beyond licensing and league deals to deliver never-been-done-before sports partnerships that are truly gamechanging. Services.
WORK - STARCOM WORLDWIDE With 82% of images of explorers showing men, women needed new role models. Starcom Australia took a creative leap off a pro-bono brief. Koalas were on track for extinction in New South Wales, Australia by 2050 – and the WWF needed to create a groundswell of support to influence state politicians. WHO - STARCOM WORLDWIDE As part of Publicis Groupe, we unleash the power of creativity, data and media to deliver personalized experiences at scale. We have one of the most robust data sets in the industry and world-class marketplace connections and buying scale. CONTACT - STARCOM WORLDWIDE 375 Hudson St. Floor 12 New York, NY 10014. +1 212 468 3888.Directions.
INTRODUCTION
INTRODUCTION: CONFIDENCE BEGETS CONFIDENCE O U R H Y P O T H E S I S The current global pandemic is something of a once-in-a-lifetimephenomenon.
PERFORMANCE MARKETING WILL KEEP PERFORMING Looking ahead, Kasamias believes that performance marketing will continue to grow from strength to strength, particularly when it comes to search and the data search brings along with it. “In the next few years, I think performance marketing will be elevated even more,” he explains. “A lot of the data that we utilise today sits in search.KELLOGG’S
Parents and kids didn't just listen to the stories, they purchased the treats, driving increased base sales for the holiday period. Krispie Kitchen was the first-ever packaged food action on Google Assistant and 2,500 people engaged with Krispie Kitchen in just two weeks. CONSUMER INSIGHTS: A LOOK AHEAD TO 2021 The Starcom team have outlined five new tensions that brands will need to consider as we progress through 2021. The overarching theme of 2021 that reflects the interconnected nature of these trends is surely bravery. The radically changing business landscape, alongside changing consumer behaviour and values, mean that brands must bravely take SERVICES - STARCOM WORLDWIDE Human Experiences result in, or spring from, content. Our content specialists are deeply connected to the entertainment and media partners who make content people love. Our sports marketing specialists go beyond licensing and league deals to deliver never-been-done-before sports partnerships that are truly gamechanging. Services.
LEADERSHIP - STARCOM WORLDWIDE Paul Boulange is the CEO of Starcom France and brings more than 17 years of strategic marketing leadership experience to the role. Prior to being named Starcom France’s CEO in 2018, Paul served as Managing Director where he was responsible for leading two STARCOM'S 2021 FORCES OF CHANGE This year, we’ve also tapped into Starcom’s Human Network for insights on how they’re experiencing Forces of Change in 2021. Our Human Network is an always-on community of thousands of Starcommers globally who share their insights, passions and perspective to inform client briefs, growth insights and agency thought leadership.INTRODUCTION
INTRODUCTION: CONFIDENCE BEGETS CONFIDENCE O U R H Y P O T H E S I S The current global pandemic is something of a once-in-a-lifetimephenomenon.
CONSUMER INSIGHTS: A LOOK AHEAD TO 2021 The Starcom team have outlined five new tensions that brands will need to consider as we progress through 2021. The overarching theme of 2021 that reflects the interconnected nature of these trends is surely bravery. The radically changing business landscape, alongside changing consumer behaviour and values, mean that brands must bravely take STARCOM NAMED A LEADER IN GLOBAL MEDIA AGENCY WAVE (TM In this evaluation, Starcom was cited as a Leader and received the highest possible scores In the insights, technology strategy, data strategy, and strategic roadmap criteria. Forrester’s Global Media Agency Wave TM report offers a comprehensive review of each participating agency’s current offering, strategy and overall marketpresence.
PROGRAMMATIC STARS: RICARDO AMBOAGE, STARCOM UK Programmatic Stars: Ricardo Amboage, Starcom UK - Starcom Worldwide. Published on April 23, 2020. Categories Agency News. Programmatic Stars celebrates the pioneers, trailblazers and innovators holding the role of Head of Programmatic, one critical to any company today. Ricardo Amboage is Head of Programmatic and Display Investment atStarcom.
WWF AUSTRALIA
Starcom Australia took a creative leap off a pro-bono brief. Koalas were on track for extinction in New South Wales, Australia by 2050 – and the WWF needed to create a groundswell of support to influence state politicians. Instead of just creating a typical campaign to raise awareness or solicit donations, Starcom Australia created anTHE NORTH FACE
With 82% of images of explorers showing men, women needed new role models. For The North Face (TNF), we championed badass women in our “She Moves Mountains” campaign to get their personal narratives seen and heard, inspiring everyday women to be empowered to adventure. SAMSUNG - JIMMY FALLON DO WHAT YOU CAN'T - STARCOM Samsung. By giving Jimmy Fallon Samsung’s latest phone, the Galaxy S10+, he was able to do something he was told couldn’t be done: Film an entire episode of “The Tonight Show” on a phone. Across screens and social media, the program was a natural product demonstration and testimonial to the innovative camera of the phone, achievedMEDIA AGENCY
When we combine our deep understanding of people with our unmatched expertise in media, magic happens: experiences get invited in, not filtered out. With more than 7,000 employees and an unmatched global footprint, we provide Human Experiences at scale, offering seamless coordination and consistency to clients around the world. NEWS - STARCOM WORLDWIDE Awards & Accolades. Starcom UK's Paul Kasamias Named to PerformanceIN's Top 50 Performance Marketers. Read More. United Kingdom. Thought Leadership. eMarketer, Starcom Worldwide, GlobalWebIndex Release 10th Annual Report on State of Global Media Landscape. Read More. Global. Thought Leadership. SERVICES - STARCOM WORLDWIDE Human Experiences result in, or spring from, content. Our content specialists are deeply connected to the entertainment and media partners who make content people love. Our sports marketing specialists go beyond licensing and league deals to deliver never-been-done-before sports partnerships that are truly gamechanging. Services.
WORK - STARCOM WORLDWIDE With 82% of images of explorers showing men, women needed new role models. Starcom Australia took a creative leap off a pro-bono brief. Koalas were on track for extinction in New South Wales, Australia by 2050 – and the WWF needed to create a groundswell of support to influence state politicians. WHO - STARCOM WORLDWIDE As part of Publicis Groupe, we unleash the power of creativity, data and media to deliver personalized experiences at scale. We have one of the most robust data sets in the industry and world-class marketplace connections and buying scale. CAREERS - STARCOM WORLDWIDE We are independent thinkers who put people first. Guided by our core values of bravery, kindness, inclusiveness and resilience, we act boldly, work interdependently and embrace diversity in everything we do. Join the Citizens of Starcom. Diversity and Inclusion. CONTACT - STARCOM WORLDWIDE 375 Hudson St. Floor 12 New York, NY 10014. +1 212 468 3888.Directions.
DESIRE LINES IN TIMES OF CRISIS Times of great tension represent prime conditions for new “desires lines” to emerge. At Starcom, we believe that desire lines are a potent metaphor for the way that people today, empowered by technology, information, and abundant choice, are reinventing how they navigate and interact with categories, brands and our changing world. As the COVID-19 pandemic rapidly unfolds and evolves, weKELLOGG’S
Parents and kids didn't just listen to the stories, they purchased the treats, driving increased base sales for the holiday period. Krispie Kitchen was the first-ever packaged food action on Google Assistant and 2,500 people engaged with Krispie Kitchen in just two weeks. CONSUMER INSIGHTS: A LOOK AHEAD TO 2021 The Starcom team have outlined five new tensions that brands will need to consider as we progress through 2021. The overarching theme of 2021 that reflects the interconnected nature of these trends is surely bravery. The radically changing business landscape, alongside changing consumer behaviour and values, mean that brands must bravely takeMEDIA AGENCY
When we combine our deep understanding of people with our unmatched expertise in media, magic happens: experiences get invited in, not filtered out. With more than 7,000 employees and an unmatched global footprint, we provide Human Experiences at scale, offering seamless coordination and consistency to clients around the world. NEWS - STARCOM WORLDWIDE Awards & Accolades. Starcom UK's Paul Kasamias Named to PerformanceIN's Top 50 Performance Marketers. Read More. United Kingdom. Thought Leadership. eMarketer, Starcom Worldwide, GlobalWebIndex Release 10th Annual Report on State of Global Media Landscape. Read More. Global. Thought Leadership. SERVICES - STARCOM WORLDWIDE Human Experiences result in, or spring from, content. Our content specialists are deeply connected to the entertainment and media partners who make content people love. Our sports marketing specialists go beyond licensing and league deals to deliver never-been-done-before sports partnerships that are truly gamechanging. Services.
WORK - STARCOM WORLDWIDE With 82% of images of explorers showing men, women needed new role models. Starcom Australia took a creative leap off a pro-bono brief. Koalas were on track for extinction in New South Wales, Australia by 2050 – and the WWF needed to create a groundswell of support to influence state politicians. WHO - STARCOM WORLDWIDE As part of Publicis Groupe, we unleash the power of creativity, data and media to deliver personalized experiences at scale. We have one of the most robust data sets in the industry and world-class marketplace connections and buying scale. CAREERS - STARCOM WORLDWIDE We are independent thinkers who put people first. Guided by our core values of bravery, kindness, inclusiveness and resilience, we act boldly, work interdependently and embrace diversity in everything we do. Join the Citizens of Starcom. Diversity and Inclusion. CONTACT - STARCOM WORLDWIDE 375 Hudson St. Floor 12 New York, NY 10014. +1 212 468 3888.Directions.
DESIRE LINES IN TIMES OF CRISIS Times of great tension represent prime conditions for new “desires lines” to emerge. At Starcom, we believe that desire lines are a potent metaphor for the way that people today, empowered by technology, information, and abundant choice, are reinventing how they navigate and interact with categories, brands and our changing world. As the COVID-19 pandemic rapidly unfolds and evolves, weKELLOGG’S
Parents and kids didn't just listen to the stories, they purchased the treats, driving increased base sales for the holiday period. Krispie Kitchen was the first-ever packaged food action on Google Assistant and 2,500 people engaged with Krispie Kitchen in just two weeks. CONSUMER INSIGHTS: A LOOK AHEAD TO 2021 The Starcom team have outlined five new tensions that brands will need to consider as we progress through 2021. The overarching theme of 2021 that reflects the interconnected nature of these trends is surely bravery. The radically changing business landscape, alongside changing consumer behaviour and values, mean that brands must bravely take SERVICES - STARCOM WORLDWIDE Human Experiences result in, or spring from, content. Our content specialists are deeply connected to the entertainment and media partners who make content people love. Our sports marketing specialists go beyond licensing and league deals to deliver never-been-done-before sports partnerships that are truly gamechanging. Services.
FORCES OF CHANGE: A COVID-19 UPDATE And without question, one of the greatest forces our modern world has ever experienced is the global Covid-19 crisis, which is changing everything; how we live, work, play and connect with each other. In this updated report we consider how the pandemic is intersecting with and impacting the existing forces of change identified in early 2020.REGIONAL POLICIES
UK Regional Policies. Modern Slavery Statement 2020. Modern Slavery Statement 2019. Modern Slavery Statement 2018. Modern Slavery Statement 2017. Gender DESIRE LINES IN TIMES OF CRISIS Times of great tension represent prime conditions for new “desires lines” to emerge. At Starcom, we believe that desire lines are a potent metaphor for the way that people today, empowered by technology, information, and abundant choice, are reinventing how they navigate and interact with categories, brands and our changing world. As the COVID-19 pandemic rapidly unfolds and evolves, we CONSUMER INSIGHTS: A LOOK AHEAD TO 2021 The Starcom team have outlined five new tensions that brands will need to consider as we progress through 2021. The overarching theme of 2021 that reflects the interconnected nature of these trends is surely bravery. The radically changing business landscape, alongside changing consumer behaviour and values, mean that brands must bravely take PERFORMANCE MARKETING WILL KEEP PERFORMING Looking ahead, Kasamias believes that performance marketing will continue to grow from strength to strength, particularly when it comes to search and the data search brings along with it. “In the next few years, I think performance marketing will be elevated even more,” he explains. “A lot of the data that we utilise today sits in search. SAMSUNG - POWERING URBAN NOMADS - STARCOM WORLDWIDE The new generation of achievers, also known as urban nomads, is always on the go. The secret to their mobile lifestyle that allows them to work, play, stay connected and in the know 24/7/365: their smartphones. However, this physical reliance and emotional attachment to their mobile devices comes at a cost: anxiety as soon as the powergoes down.
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VANS - NOT JUST ONE CREATOR - STARCOM WORLDWIDE To develop this campaign, we partnered with 16 different influencers with smaller, but dedicated followings. We empowered these Instagram influencers to customize their own pair of vans based around their artistic vision. From there, Starcom promoted the influencer’s posts using programmatic targeting to reach several unique segments. SAMSUNG - JIMMY FALLON DO WHAT YOU CAN'T - STARCOM Samsung. By giving Jimmy Fallon Samsung’s latest phone, the Galaxy S10+, he was able to do something he was told couldn’t be done: Film an entire episode of “The Tonight Show” on a phone. Across screens and social media, the program was a natural product demonstration and testimonial to the innovative camera of the phone, achievedMEDIA AGENCY
Starcom Australia took a creative leap off a pro-bono brief. Koalas were on track for extinction in New South Wales, Australia by 2050 – and the WWF needed to create a NEWS - STARCOM WORLDWIDE She is an experienced media and marketing professional with two decades of rich experience in media planning, marketing, digitalcommunications
SERVICES - STARCOM WORLDWIDE MarTech investment is a top priority for CMOs. Our Solutions Architecture practice provides unbiased consultation on how to maximize a brand’s budget, what types of platforms to deploy and the best partners to help meet their goals. WORK - STARCOM WORLDWIDE In Egypt, there are two seasons where our chocolate sales drop: 1) Ramadan, when 90% of the population is fasting from sunrise to sunset and 2) Summer, when the dire heat causes a huge “melting” problem. WHO - STARCOM WORLDWIDESTARCOM MEDIA AGENCY As part of Publicis Groupe, we unleash the power of creativity, data and media to deliver personalized experiences at scale. We have one of the most robust data sets in the industry and world-class marketplace connections and buying scale. CAREERS - STARCOM WORLDWIDE Our approach to training and development gives people at all experience levels career mapping, training and support to learn and stay ahead of the changing media landscape. CONTACT - STARCOM WORLDWIDE Room 1204-1205, 12/F Tower 2 Prosper Center, No.5 Guanghua Road Chaoyang District, Beijing DESIRE LINES IN TIMES OF CRISIS Times of great tension represent prime conditions for new “desires lines” to emerge. At Starcom, we believe that desire lines are a potent metaphor for the way that people today, empowered by technology, information, and abundant choice, are reinventing how they navigate and interact with categories, brands and our changing world. As the COVID-19 pandemic rapidly unfolds and evolves, weKELLOGG’S
Parents and kids didn't just listen to the stories, they purchased the treats, driving increased base sales for the holiday period. Krispie Kitchen was the first-ever packaged food action on Google Assistant and 2,500 people engaged with Krispie Kitchen in just two weeks. CONSUMER INSIGHTS: A LOOK AHEAD TO 2021 The need to look ahead and make sense of the cultural changes impacting business and communication has never been so vital and interesting! The Starcom team have outlined five new tensions that brands will need to consider as we progress through 2021.MEDIA AGENCY
Starcom Australia took a creative leap off a pro-bono brief. Koalas were on track for extinction in New South Wales, Australia by 2050 – and the WWF needed to create a NEWS - STARCOM WORLDWIDE She is an experienced media and marketing professional with two decades of rich experience in media planning, marketing, digitalcommunications
SERVICES - STARCOM WORLDWIDE MarTech investment is a top priority for CMOs. Our Solutions Architecture practice provides unbiased consultation on how to maximize a brand’s budget, what types of platforms to deploy and the best partners to help meet their goals. WORK - STARCOM WORLDWIDE In Egypt, there are two seasons where our chocolate sales drop: 1) Ramadan, when 90% of the population is fasting from sunrise to sunset and 2) Summer, when the dire heat causes a huge “melting” problem. WHO - STARCOM WORLDWIDESTARCOM MEDIA AGENCY As part of Publicis Groupe, we unleash the power of creativity, data and media to deliver personalized experiences at scale. We have one of the most robust data sets in the industry and world-class marketplace connections and buying scale. CAREERS - STARCOM WORLDWIDE Our approach to training and development gives people at all experience levels career mapping, training and support to learn and stay ahead of the changing media landscape. CONTACT - STARCOM WORLDWIDE Room 1204-1205, 12/F Tower 2 Prosper Center, No.5 Guanghua Road Chaoyang District, Beijing DESIRE LINES IN TIMES OF CRISIS Times of great tension represent prime conditions for new “desires lines” to emerge. At Starcom, we believe that desire lines are a potent metaphor for the way that people today, empowered by technology, information, and abundant choice, are reinventing how they navigate and interact with categories, brands and our changing world. As the COVID-19 pandemic rapidly unfolds and evolves, weKELLOGG’S
Parents and kids didn't just listen to the stories, they purchased the treats, driving increased base sales for the holiday period. Krispie Kitchen was the first-ever packaged food action on Google Assistant and 2,500 people engaged with Krispie Kitchen in just two weeks. CONSUMER INSIGHTS: A LOOK AHEAD TO 2021 The need to look ahead and make sense of the cultural changes impacting business and communication has never been so vital and interesting! The Starcom team have outlined five new tensions that brands will need to consider as we progress through 2021. SERVICES - STARCOM WORLDWIDE MarTech investment is a top priority for CMOs. Our Solutions Architecture practice provides unbiased consultation on how to maximize a brand’s budget, what types of platforms to deploy and the best partners to help meet their goals. FORCES OF CHANGE: A COVID-19 UPDATE This report examines forces of change through the lens of 11 core tensions, which we define as the friction that sits between brands and people. Some of the changes will increase tension and pose even greater challenges to people and brands coming together. Conversely, some of the forces of change represent opportunities for brands to reduce the tension that potentially interferes with them DESIRE LINES IN TIMES OF CRISIS Times of great tension represent prime conditions for new “desires lines” to emerge. At Starcom, we believe that desire lines are a potent metaphor for the way that people today, empowered by technology, information, and abundant choice, are reinventing how they navigate and interact with categories, brands and our changing world. As the COVID-19 pandemic rapidly unfolds and evolves, weREGIONAL POLICIES
Starcom operates in more than 100 markets around the world Find your location. Services Work Who We Are PERFORMANCE MARKETING WILL KEEP PERFORMING The past year has been rocky for most industries, and advertising and marketing hasn’t had an easy ride either – though things look like they’re heading in the right direction in that respect. CONSUMER INSIGHTS: A LOOK AHEAD TO 2021 The need to look ahead and make sense of the cultural changes impacting business and communication has never been so vital and interesting! The Starcom team have outlined five new tensions that brands will need to consider as we progress through 2021. SAMSUNG - POWERING URBAN NOMADS - STARCOM WORLDWIDE We created the first ever OOH wireless charging stations in Singapore, Australia and Turkey. Through a smart partnership with JCDecaux as the leading OOH vendor we identified major traffic intersections and transformed everyday bus stops into interactive, power-sharingexperiences.
VANS - NOT JUST ONE CREATOR - STARCOM WORLDWIDE The campaign generated $1 Million USD in sales from Instagram resulting in a 390% return on ad spend! Those metrics add up to the highest ROI seen by any Vans social campaign to date.TERMS OF USE
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SAMSUNG - JIMMY FALLON DO WHAT YOU CAN'T - STARCOM By giving Jimmy Fallon Samsung’s latest phone, the Galaxy S10+, he was able to do something he was told couldn’t be done: Film an entire episode of “The Tonight Show” on a phone.__
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SAMSUNG - JIMMY FALLON DO WHAT YOU CAN'T By giving Jimmy Fallon Samsung’s latest phone, the Galaxy S10+, he was able to do something he was told couldn’t be done: Film an entire episode of “The Tonight Show” on a phone.Watch Case Study
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KELLOGG'S - KRISPIE KITCHEN Krispie Kitchen utilized voice assistant technology combined with powerful social media influencers in the parenting space to create interactive treat-making stories for families.Watch Case Study
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WWF - KOALA MUSEUM EST. 2050 To showcase the effects of deforestation, the Koala Museum brought to life the reality that Koalas could be extinct by 2050.Watch Case Study
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