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STONE SOUP CREATIVE
Graphic recording enhances understanding, encourages collaboration, and helps people take action. Hi, I’m Julia, the CEO (Chief Easel Officer) of Stone Soup Creative. I draw live visuals during meetings, conferences and events, both on-site and remotely, using markers + paper, or digital tools. I also do studio work, such as infographics. OUR CREATIVE WORK INCLUDES BRANDING, GRAPHIC DESIGN, WEB Aurora Shoe Company. Aurora Shoe Company. Brand Identity, Portfolio parent category. Aurora Shoe Company is a small group of dedicated artisans who have been making shoes in their rural, upstate New York town since the early 1990s. “Our shoes are like our surroundings - beautiful in their simplicity and organic in their form.”. ABOUT STONE SOUP CREATIVE The ingenious travelers begin a pot of soup by placing a ‘magic stone’ in boiling water. Curious villagers stop by, each sharing an ingredient to add to this stone soup. Ultimately, a delicious, nourishing pot of soup feeds everyone. The sum is greater than theparts >
O'DAY STUDIOS
Julie O’Day is based in East Lansing, Michigan where she runs a health & wellness practice called O’Day Studios (ODS). Julie’s been a massage therapist for 20 years. Three years ago she added Gyrotonic Training® to her studio’s repertoire of services. Situation. Gyrotonic Training® is the main tool that we as a groupuse and it’s
STRATEGIC PLANNING AND BRANDING: LIKE PEAS IN A POD Branding helps transform the research you did during the strategic planning process into your branded content. The end goal is the integration of strategic planning results into existing marketing efforts. Strategic planning and branding—together, forever. To provide you with good branding, my job is to consider the overallstrategic picture.
VISUAL THINKING FOR UX DESIGNERS UX (User Experience) designers specifically need to communicate through the use of images. Visual thinking can be integrated into wireframes, prototypes, storyboards, design sprints, presentations, journey maps and personas – all elements of the product/service design process. Here is the essence of my talk. First, I shared alittle bit about
YOUR DESIGN IS FULL OF CRAP It’s great if you need to know graphic design for web pages, brochures, presentations, logos, ads, business cards, magazines, business documents, posters, and more. Julia is a 20-year veteran of the field of graphic design and the owner of Stone Soup Creative. She is also a branding consultant and graphic recorder. DESIGNING WITH AN AWARENESS OF DIVERSITY, EQUITY ANDSEE MORE ON STONESOUPCREATIVE.COM 10 IMPORTANT CONSIDERATIONS WHEN EVALUATING A NEW OR Be prepared to narrow down your selection in an efficient manner and give clear, articulate feedback on what logo you’d like to move forward with and what, if any, changes you may have. Finally, a friendly reminder that the logo is not the only element of your brand identity. It is a part of the whole picture, but not the wholepicture.
WHAT IS THE DIFFERENCE BETWEEN A LOGO, IDENTITY AND BRAND 2. Identity dictates all the ways the brand appears to your audiences. Identity – or visual identity, or visual identity system, or brand identity system – is a package of visual devices that an organization uses to communicate the brand, such as graphic imagery, a color system, fonts and yes, a logo. The system may or may not also include collateral such as stationery, brochures andSTONE SOUP CREATIVE
Graphic recording enhances understanding, encourages collaboration, and helps people take action. Hi, I’m Julia, the CEO (Chief Easel Officer) of Stone Soup Creative. I draw live visuals during meetings, conferences and events, both on-site and remotely, using markers + paper, or digital tools. I also do studio work, such as infographics. OUR CREATIVE WORK INCLUDES BRANDING, GRAPHIC DESIGN, WEB Aurora Shoe Company. Aurora Shoe Company. Brand Identity, Portfolio parent category. Aurora Shoe Company is a small group of dedicated artisans who have been making shoes in their rural, upstate New York town since the early 1990s. “Our shoes are like our surroundings - beautiful in their simplicity and organic in their form.”. ABOUT STONE SOUP CREATIVE The ingenious travelers begin a pot of soup by placing a ‘magic stone’ in boiling water. Curious villagers stop by, each sharing an ingredient to add to this stone soup. Ultimately, a delicious, nourishing pot of soup feeds everyone. The sum is greater than theparts >
O'DAY STUDIOS
Julie O’Day is based in East Lansing, Michigan where she runs a health & wellness practice called O’Day Studios (ODS). Julie’s been a massage therapist for 20 years. Three years ago she added Gyrotonic Training® to her studio’s repertoire of services. Situation. Gyrotonic Training® is the main tool that we as a groupuse and it’s
STRATEGIC PLANNING AND BRANDING: LIKE PEAS IN A POD Branding helps transform the research you did during the strategic planning process into your branded content. The end goal is the integration of strategic planning results into existing marketing efforts. Strategic planning and branding—together, forever. To provide you with good branding, my job is to consider the overallstrategic picture.
VISUAL THINKING FOR UX DESIGNERS UX (User Experience) designers specifically need to communicate through the use of images. Visual thinking can be integrated into wireframes, prototypes, storyboards, design sprints, presentations, journey maps and personas – all elements of the product/service design process. Here is the essence of my talk. First, I shared alittle bit about
YOUR DESIGN IS FULL OF CRAP It’s great if you need to know graphic design for web pages, brochures, presentations, logos, ads, business cards, magazines, business documents, posters, and more. Julia is a 20-year veteran of the field of graphic design and the owner of Stone Soup Creative. She is also a branding consultant and graphic recorder. DESIGNING WITH AN AWARENESS OF DIVERSITY, EQUITY ANDSEE MORE ON STONESOUPCREATIVE.COM 10 IMPORTANT CONSIDERATIONS WHEN EVALUATING A NEW OR Be prepared to narrow down your selection in an efficient manner and give clear, articulate feedback on what logo you’d like to move forward with and what, if any, changes you may have. Finally, a friendly reminder that the logo is not the only element of your brand identity. It is a part of the whole picture, but not the wholepicture.
WHAT IS THE DIFFERENCE BETWEEN A LOGO, IDENTITY AND BRAND 2. Identity dictates all the ways the brand appears to your audiences. Identity – or visual identity, or visual identity system, or brand identity system – is a package of visual devices that an organization uses to communicate the brand, such as graphic imagery, a color system, fonts and yes, a logo. The system may or may not also include collateral such as stationery, brochures and STONE SOUP CREATIVE: OUR BLOG ABOUT VISUAL CREATIVE INNOVATION 8 creative ways to use visual notes after the event has ended. May 19, 2020 design thinking, digital scribing, graphic facilitation, graphic recording, infographics, marketing, meetings and events, remote visual notes, scribing, sketchnoting, sketchnoting, team-building, visual communication, visual pracitioner, visual thinking. Julia Reich. GRAPHIC RECORDING, BRAND STRATEGY AND GRAPHIC DESIGN In real time, I capture and synthesize your ideas into a bold, beautiful, hand-drawn graphical record of your session. Graphic recording is about more than just documentation, unlike taking notes or videos. What I do: Deepens engagement. Drives shared understanding. Creates connections. Uncovers insights. Strengthens communication. MAKING ONLINE LEARNING MORE ENGAGING Making online learning more engaging. Use Up/Down Arrow keys to increase or decrease volume. Virtual meeting fatigue is real – but remote digital visual note taking helps people tune in, not check out. Behind the scenes: A marketing course took their instruction online via a zoom webinar. From my home office I was able to draw a lectureon my
YOUR MINDSET DURING THESE CRAZY TIMES Today I listened to the calm and compassionate wisdom of Ilise Benun of Marketing Mentor, who coaches small creative businesses. I’ve been following her for years. She shared a video on her blog, What I’m Doing Right Now, and I followed along with a digital drawing on my iPad.*. Like all of us, Ilise has no idea where this is all going, but advises us to focus on our positive mindset. CONTACT US - STONE SOUP CREATIVE - BRANDING FOR NONPROFITS What can we cook up together? If you’d like to discuss branding, consulting or hiring Stone Soup Creative please use the form on thispage.
YOUR DESIGN IS FULL OF CRAP It’s great if you need to know graphic design for web pages, brochures, presentations, logos, ads, business cards, magazines, business documents, posters, and more. Julia is a 20-year veteran of the field of graphic design and the owner of Stone Soup Creative. She is also a branding consultant and graphic recorder. THE 2020 GIFT GUIDE FOR VISUAL THINKERS In terms of materials, all you really need is a blank notebook* and pens** (recommendations for these, below); now it’s up to you to turn it into your own THE 5 "DOS" OF BRAND PERSONALITY The 5 “dos” of brand personality. Brand Personality is the visible and outward manifestation of your brand , in subtle and obvious ways – everything from the copy on your website, to your logo, to the signage in the window. When your organization’s brand is defined in this way, your community will more easily be able BRANDING CASE STUDY: HOW NEW YORK INSIGHT MEDITATION . People are passionate about brands they feel connected to, and that doesn’t just apply to consumer products like cars, coffee and yoga clothes – it’s relevant to nonprofit brandstoo.
FAKE NEWS OR REAL NEWS? 10 TIPS TO GETTING I read a good article today on NPR’s All Tech Considered, Fake Or Real?How To Self-Check The News And Get The Facts. Except I figure people who aren’t schooled in figuring out the difference aren’t likely to be reading an NPR article.STONE SOUP CREATIVE
Graphic recording enhances understanding, encourages collaboration, and helps people take action. Hi, I’m Julia, the CEO (Chief Easel Officer) of Stone Soup Creative. I draw live visuals during meetings, conferences and events, both on-site and remotely, using markers + paper, or digital tools. I also do studio work, such as infographics. OUR CREATIVE WORK INCLUDES BRANDING, GRAPHIC DESIGN, WEB Aurora Shoe Company. Aurora Shoe Company. Brand Identity, Portfolio parent category. Aurora Shoe Company is a small group of dedicated artisans who have been making shoes in their rural, upstate New York town since the early 1990s. “Our shoes are like our surroundings - beautiful in their simplicity and organic in their form.”. STONE SOUP CREATIVE: OUR BLOG ABOUT VISUAL CREATIVE INNOVATION 8 creative ways to use visual notes after the event has ended. May 19, 2020 design thinking, digital scribing, graphic facilitation, graphic recording, infographics, marketing, meetings and events, remote visual notes, scribing, sketchnoting, sketchnoting, team-building, visual communication, visual pracitioner, visual thinking. Julia Reich. ABOUT STONE SOUP CREATIVE The ingenious travelers begin a pot of soup by placing a ‘magic stone’ in boiling water. Curious villagers stop by, each sharing an ingredient to add to this stone soup. Ultimately, a delicious, nourishing pot of soup feeds everyone. The sum is greater than theparts >
MAKING ONLINE LEARNING MORE ENGAGING Making online learning more engaging. Use Up/Down Arrow keys to increase or decrease volume. Virtual meeting fatigue is real – but remote digital visual note taking helps people tune in, not check out. Behind the scenes: A marketing course took their instruction online via a zoom webinar. From my home office I was able to draw a lectureon my
YOUR MINDSET DURING THESE CRAZY TIMES Today I listened to the calm and compassionate wisdom of Ilise Benun of Marketing Mentor, who coaches small creative businesses. I’ve been following her for years. She shared a video on her blog, What I’m Doing Right Now, and I followed along with a digital drawing on my iPad.*. Like all of us, Ilise has no idea where this is all going, but advises us to focus on our positive mindset. STRATEGIC PLANNING AND BRANDING: LIKE PEAS IN A POD Branding helps transform the research you did during the strategic planning process into your branded content. The end goal is the integration of strategic planning results into existing marketing efforts. Strategic planning and branding—together, forever. To provide you with good branding, my job is to consider the overallstrategic picture.
YOUR DESIGN IS FULL OF CRAP It’s great if you need to know graphic design for web pages, brochures, presentations, logos, ads, business cards, magazines, business documents, posters, and more. Julia is a 20-year veteran of the field of graphic design and the owner of Stone Soup Creative. She is also a branding consultant and graphic recorder. 10 IMPORTANT CONSIDERATIONS WHEN EVALUATING A NEW OR Be prepared to narrow down your selection in an efficient manner and give clear, articulate feedback on what logo you’d like to move forward with and what, if any, changes you may have. Finally, a friendly reminder that the logo is not the only element of your brand identity. It is a part of the whole picture, but not the wholepicture.
WHAT IS THE DIFFERENCE BETWEEN A LOGO, IDENTITY AND BRAND 2. Identity dictates all the ways the brand appears to your audiences. Identity – or visual identity, or visual identity system, or brand identity system – is a package of visual devices that an organization uses to communicate the brand, such as graphic imagery, a color system, fonts and yes, a logo. The system may or may not also include collateral such as stationery, brochures andSTONE SOUP CREATIVE
Graphic recording enhances understanding, encourages collaboration, and helps people take action. Hi, I’m Julia, the CEO (Chief Easel Officer) of Stone Soup Creative. I draw live visuals during meetings, conferences and events, both on-site and remotely, using markers + paper, or digital tools. I also do studio work, such as infographics. OUR CREATIVE WORK INCLUDES BRANDING, GRAPHIC DESIGN, WEB Aurora Shoe Company. Aurora Shoe Company. Brand Identity, Portfolio parent category. Aurora Shoe Company is a small group of dedicated artisans who have been making shoes in their rural, upstate New York town since the early 1990s. “Our shoes are like our surroundings - beautiful in their simplicity and organic in their form.”. STONE SOUP CREATIVE: OUR BLOG ABOUT VISUAL CREATIVE INNOVATION 8 creative ways to use visual notes after the event has ended. May 19, 2020 design thinking, digital scribing, graphic facilitation, graphic recording, infographics, marketing, meetings and events, remote visual notes, scribing, sketchnoting, sketchnoting, team-building, visual communication, visual pracitioner, visual thinking. Julia Reich. ABOUT STONE SOUP CREATIVE The ingenious travelers begin a pot of soup by placing a ‘magic stone’ in boiling water. Curious villagers stop by, each sharing an ingredient to add to this stone soup. Ultimately, a delicious, nourishing pot of soup feeds everyone. The sum is greater than theparts >
MAKING ONLINE LEARNING MORE ENGAGING Making online learning more engaging. Use Up/Down Arrow keys to increase or decrease volume. Virtual meeting fatigue is real – but remote digital visual note taking helps people tune in, not check out. Behind the scenes: A marketing course took their instruction online via a zoom webinar. From my home office I was able to draw a lectureon my
YOUR MINDSET DURING THESE CRAZY TIMES Today I listened to the calm and compassionate wisdom of Ilise Benun of Marketing Mentor, who coaches small creative businesses. I’ve been following her for years. She shared a video on her blog, What I’m Doing Right Now, and I followed along with a digital drawing on my iPad.*. Like all of us, Ilise has no idea where this is all going, but advises us to focus on our positive mindset. STRATEGIC PLANNING AND BRANDING: LIKE PEAS IN A POD Branding helps transform the research you did during the strategic planning process into your branded content. The end goal is the integration of strategic planning results into existing marketing efforts. Strategic planning and branding—together, forever. To provide you with good branding, my job is to consider the overallstrategic picture.
YOUR DESIGN IS FULL OF CRAP It’s great if you need to know graphic design for web pages, brochures, presentations, logos, ads, business cards, magazines, business documents, posters, and more. Julia is a 20-year veteran of the field of graphic design and the owner of Stone Soup Creative. She is also a branding consultant and graphic recorder. 10 IMPORTANT CONSIDERATIONS WHEN EVALUATING A NEW OR Be prepared to narrow down your selection in an efficient manner and give clear, articulate feedback on what logo you’d like to move forward with and what, if any, changes you may have. Finally, a friendly reminder that the logo is not the only element of your brand identity. It is a part of the whole picture, but not the wholepicture.
WHAT IS THE DIFFERENCE BETWEEN A LOGO, IDENTITY AND BRAND 2. Identity dictates all the ways the brand appears to your audiences. Identity – or visual identity, or visual identity system, or brand identity system – is a package of visual devices that an organization uses to communicate the brand, such as graphic imagery, a color system, fonts and yes, a logo. The system may or may not also include collateral such as stationery, brochures and STONE SOUP CREATIVE: OUR BLOG ABOUT VISUAL CREATIVE INNOVATION 8 creative ways to use visual notes after the event has ended. May 19, 2020 design thinking, digital scribing, graphic facilitation, graphic recording, infographics, marketing, meetings and events, remote visual notes, scribing, sketchnoting, sketchnoting, team-building, visual communication, visual pracitioner, visual thinking. Julia Reich. ABOUT STONE SOUP CREATIVE The ingenious travelers begin a pot of soup by placing a ‘magic stone’ in boiling water. Curious villagers stop by, each sharing an ingredient to add to this stone soup. Ultimately, a delicious, nourishing pot of soup feeds everyone. The sum is greater than theparts >
VISUAL THINKING FOR UX DESIGNERS UX (User Experience) designers specifically need to communicate through the use of images. Visual thinking can be integrated into wireframes, prototypes, storyboards, design sprints, presentations, journey maps and personas – all elements of the product/service design process. Here is the essence of my talk. First, I shared alittle bit about
NONPROFIT MARKETING GUIDE Stone Soup Creative designs the infographics accompanying the reports’ key findings. In 2017 we focused three infographics on: Marketing Team Size, Budget and Salary. Building Effective Nonprofit Communications Teams. We used real photographs submitted from communications and fundraising teams that participated in the survey. THE 5 "DOS" OF BRAND PERSONALITY The 5 “dos” of brand personality. Brand Personality is the visible and outward manifestation of your brand , in subtle and obvious ways – everything from the copy on your website, to your logo, to the signage in the window. When your organization’s brand is defined in this way, your community will more easily be able DESIGNING WITH AN AWARENESS OF DIVERSITY, EQUITY AND The benefit of expanding social justice knowledge as designers is that the messages communicated become more inclusive. When thinking is inclusive, it enhances creativity and the ability to generate more ideas and better solutions—which in turn activates the ability to be innovative. ”1 – AIGA: Diversity & Inclusion: learning basics We live in tumultuous times for the struggle for A PERSONAL BOOK REVIEW OF LEADER AS FACILITATOR: HOW TO “Facilitation: helping, improving, or making something easier” ¹ “Leadership emerges from a desire to help others” ². I was drawn to this book since the author is both a visual scribe and a master meeting leader, as well as a frequent keynote speaker and 30-DAY MINIMALIST CAT DRAWING CHALLENGE Publish for Free. For 30 consecutive days during Nov–Dec 2017 I drew a minimal cat picture using a 9-in x 12-in sketchpad and a black sharpie. (It wasn’t always easy since I was looking at a small cell phone screen and usually had cats and a dog trying to climb all over me.) Then I posted the original photo + drawing together on Instagram 5 THINGS I LEARNED ABOUT TEAM-BUILDING WHILE SCRIBING Photo by Rachel Hartley-Smith. Here are 5 things I learned about team-building: Relevant icebreakers build trust quickly. I’m a big-picture kinda girl. Silence is a precious place. Don’t use data as a weapon. Giving feedback without judgement or offering a suggestion is hard (but so worth it) BRANDING FOR NONPROFIT FUNDRAISING EVENTS, PART 1: PARTY This post is the first in a 2-part series on branding for nonprofit fundraising events. I discuss why events are a unique and critical component of a nonprofit’s brand, with tips for organizing a successful, well-branded fundraising event.STONE SOUP CREATIVE
Graphic recording enhances understanding, encourages collaboration, and helps people take action. Hi, I’m Julia, the CEO (Chief Easel Officer) of Stone Soup Creative. I draw live visuals during meetings, conferences and events, both on-site and remotely, using markers + paper, or digital tools. I also do studio work, such as infographics. OUR CREATIVE WORK INCLUDES BRANDING, GRAPHIC DESIGN, WEB Aurora Shoe Company. Aurora Shoe Company. Brand Identity, Portfolio parent category. Aurora Shoe Company is a small group of dedicated artisans who have been making shoes in their rural, upstate New York town since the early 1990s. “Our shoes are like our surroundings - beautiful in their simplicity and organic in their form.”. GRAPHIC RECORDING, BRAND STRATEGY AND GRAPHIC DESIGNSEE MORE ON STONESOUPCREATIVE.COM ABOUT STONE SOUP CREATIVE The ingenious travelers begin a pot of soup by placing a ‘magic stone’ in boiling water. Curious villagers stop by, each sharing an ingredient to add to this stone soup. Ultimately, a delicious, nourishing pot of soup feeds everyone. The sum is greater than theparts >
YOUR MINDSET DURING THESE CRAZY TIMES Today I listened to the calm and compassionate wisdom of Ilise Benun of Marketing Mentor, who coaches small creative businesses. I’ve been following her for years. She shared a video on her blog, What I’m Doing Right Now, and I followed along with a digital drawing on my iPad.*. Like all of us, Ilise has no idea where this is all going, but advises us to focus on our positive mindset. STRATEGIC PLANNING AND BRANDING: LIKE PEAS IN A POD Branding helps transform the research you did during the strategic planning process into your branded content. The end goal is the integration of strategic planning results into existing marketing efforts. Strategic planning and branding—together, forever. To provide you with good branding, my job is to consider the overallstrategic picture.
VISUAL THINKING FOR UX DESIGNERS UX (User Experience) designers specifically need to communicate through the use of images. Visual thinking can be integrated into wireframes, prototypes, storyboards, design sprints, presentations, journey maps and personas – all elements of the product/service design process. Here is the essence of my talk. First, I shared alittle bit about
DESIGNING WITH AN AWARENESS OF DIVERSITY, EQUITY ANDSEE MORE ON STONESOUPCREATIVE.COM 10 IMPORTANT CONSIDERATIONS WHEN EVALUATING A NEW OR Be prepared to narrow down your selection in an efficient manner and give clear, articulate feedback on what logo you’d like to move forward with and what, if any, changes you may have. Finally, a friendly reminder that the logo is not the only element of your brand identity. It is a part of the whole picture, but not the wholepicture.
WHAT IS THE DIFFERENCE BETWEEN A LOGO, IDENTITY AND BRAND 2. Identity dictates all the ways the brand appears to your audiences. Identity – or visual identity, or visual identity system, or brand identity system – is a package of visual devices that an organization uses to communicate the brand, such as graphic imagery, a color system, fonts and yes, a logo. The system may or may not also include collateral such as stationery, brochures andSTONE SOUP CREATIVE
Graphic recording enhances understanding, encourages collaboration, and helps people take action. Hi, I’m Julia, the CEO (Chief Easel Officer) of Stone Soup Creative. I draw live visuals during meetings, conferences and events, both on-site and remotely, using markers + paper, or digital tools. I also do studio work, such as infographics. OUR CREATIVE WORK INCLUDES BRANDING, GRAPHIC DESIGN, WEB Aurora Shoe Company. Aurora Shoe Company. Brand Identity, Portfolio parent category. Aurora Shoe Company is a small group of dedicated artisans who have been making shoes in their rural, upstate New York town since the early 1990s. “Our shoes are like our surroundings - beautiful in their simplicity and organic in their form.”. GRAPHIC RECORDING, BRAND STRATEGY AND GRAPHIC DESIGNSEE MORE ON STONESOUPCREATIVE.COM ABOUT STONE SOUP CREATIVE The ingenious travelers begin a pot of soup by placing a ‘magic stone’ in boiling water. Curious villagers stop by, each sharing an ingredient to add to this stone soup. Ultimately, a delicious, nourishing pot of soup feeds everyone. The sum is greater than theparts >
YOUR MINDSET DURING THESE CRAZY TIMES Today I listened to the calm and compassionate wisdom of Ilise Benun of Marketing Mentor, who coaches small creative businesses. I’ve been following her for years. She shared a video on her blog, What I’m Doing Right Now, and I followed along with a digital drawing on my iPad.*. Like all of us, Ilise has no idea where this is all going, but advises us to focus on our positive mindset. STRATEGIC PLANNING AND BRANDING: LIKE PEAS IN A POD Branding helps transform the research you did during the strategic planning process into your branded content. The end goal is the integration of strategic planning results into existing marketing efforts. Strategic planning and branding—together, forever. To provide you with good branding, my job is to consider the overallstrategic picture.
VISUAL THINKING FOR UX DESIGNERS UX (User Experience) designers specifically need to communicate through the use of images. Visual thinking can be integrated into wireframes, prototypes, storyboards, design sprints, presentations, journey maps and personas – all elements of the product/service design process. Here is the essence of my talk. First, I shared alittle bit about
DESIGNING WITH AN AWARENESS OF DIVERSITY, EQUITY ANDSEE MORE ON STONESOUPCREATIVE.COM 10 IMPORTANT CONSIDERATIONS WHEN EVALUATING A NEW OR Be prepared to narrow down your selection in an efficient manner and give clear, articulate feedback on what logo you’d like to move forward with and what, if any, changes you may have. Finally, a friendly reminder that the logo is not the only element of your brand identity. It is a part of the whole picture, but not the wholepicture.
WHAT IS THE DIFFERENCE BETWEEN A LOGO, IDENTITY AND BRAND 2. Identity dictates all the ways the brand appears to your audiences. Identity – or visual identity, or visual identity system, or brand identity system – is a package of visual devices that an organization uses to communicate the brand, such as graphic imagery, a color system, fonts and yes, a logo. The system may or may not also include collateral such as stationery, brochures and GRAPHIC RECORDING, BRAND STRATEGY AND GRAPHIC DESIGN In real time, I capture and synthesize your ideas into a bold, beautiful, hand-drawn graphical record of your session. Graphic recording is about more than just documentation, unlike taking notes or videos. What I do: Deepens engagement. Drives shared understanding. Creates connections. Uncovers insights. Strengthens communication. STONE SOUP CREATIVE: OUR BLOG ABOUT VISUAL CREATIVE INNOVATION 8 creative ways to use visual notes after the event has ended. May 19, 2020 design thinking, digital scribing, graphic facilitation, graphic recording, infographics, marketing, meetings and events, remote visual notes, scribing, sketchnoting, sketchnoting, team-building, visual communication, visual pracitioner, visual thinking. Julia Reich. YOUR MINDSET DURING THESE CRAZY TIMES Today I listened to the calm and compassionate wisdom of Ilise Benun of Marketing Mentor, who coaches small creative businesses. I’ve been following her for years. She shared a video on her blog, What I’m Doing Right Now, and I followed along with a digital drawing on my iPad.*. Like all of us, Ilise has no idea where this is all going, but advises us to focus on our positive mindset. CONTACT US - STONE SOUP CREATIVE - BRANDING FOR NONPROFITS What can we cook up together? If you’d like to discuss branding, consulting or hiring Stone Soup Creative please use the form on thispage.
NONPROFIT MARKETING GUIDE Stone Soup Creative designs the infographics accompanying the reports’ key findings. In 2017 we focused three infographics on: Marketing Team Size, Budget and Salary. Building Effective Nonprofit Communications Teams. We used real photographs submitted from communications and fundraising teams that participated in the survey. YOUR DESIGN IS FULL OF CRAP It’s great if you need to know graphic design for web pages, brochures, presentations, logos, ads, business cards, magazines, business documents, posters, and more. Julia is a 20-year veteran of the field of graphic design and the owner of Stone Soup Creative. She is also a branding consultant and graphic recorder. THE 5 "DOS" OF BRAND PERSONALITY The 5 “dos” of brand personality. Brand Personality is the visible and outward manifestation of your brand , in subtle and obvious ways – everything from the copy on your website, to your logo, to the signage in the window. When your organization’s brand is defined in this way, your community will more easily be able 5 THINGS I LEARNED ABOUT TEAM-BUILDING WHILE SCRIBING Photo by Rachel Hartley-Smith. Here are 5 things I learned about team-building: Relevant icebreakers build trust quickly. I’m a big-picture kinda girl. Silence is a precious place. Don’t use data as a weapon. Giving feedback without judgement or offering a suggestion is hard (but so worth it) SOUTH CLINTON AVENUE Background South Clinton Avenue, located in proximity to Rochester, NY’s hip Southwedge neighborhood, is an internationally diverse area where you’ll find specialty shops featuring items from all around the world, sitting side-by-side with services you need every day. FAKE NEWS OR REAL NEWS? 10 TIPS TO GETTING I read a good article today on NPR’s All Tech Considered, Fake Or Real?How To Self-Check The News And Get The Facts. Except I figure people who aren’t schooled in figuring out the difference aren’t likely to be reading an NPR article.STONE SOUP CREATIVE
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I’M A GRAPHIC RECORDER, CERTIFIED FACILITATOR, GRAPHIC DESIGNER ANDBRAND STRATEGIST.
I help groups be more innovative by drawing out ideas and capturing conversations – live in real time – during an event or meeting. What I do supports collaboration, activates the brain, helps people retain content and inspires delight. Here’s how I can help ➞ I MAKE CONVERSATIONS VISIBLE, HELPING TO DRIVE DISCUSSIONS AND DECISIONS, AND ADD COLOR TO A NORMAL AND MAYBE LESS COLORFUL DAY. Learn more about my services ➞ _Photo credit: Mic Orman_WHAT CLIENTS SAY
If your favorite non-profit is in need of assistance with branding, messaging, or logo development, I highly recommend Stone Soup Creative. Julia has a wealth of expertise and experience with small and large nonprofits from a variety of industries. — Stuart Pompel, Executive Director, Pacific Crest Julia is a responsive, thoughtful, a clear communicator, and an excellent listener. I felt heard, respected, and like she cared about my outcomes as much as I did. — Julie O'Day, Owner, O'Day Studios We first worked with Julia on a single infographic for a presentation in 2012, but that experience was so positive that we have continued going back to her for bigger and bigger projects. All of the work she has done for us is clean, professional, seamlessly integrated into our existing graphic identity, and most of all beautiful. Julia is also an absolute pleasure to work with. I cannot recommend her enough! — Alison Wade, Chief Administrator, Association of Art MuseumDirectors
It was truly a pleasure working with Julia and Stone Soup Creative. She understood my vision and translated that into a powerful and aesthetically appealing document that exceeded my expectations. — Ashley Gaudiano, Communications & Public Outreach Manager,Wholesome Wave
From concept to end product, working with Julia Reich and her team of talented, conscientious and accessible professionals—who crafted a beautiful design for us—was truly a pleasure. — Clare Scott, Communications Associate, Office of Communications & Marketing, Wells College I love working with Julia and Stone Soup. In addition to creating a beautiful product, they are very good at listening to what we want and are willing to engage in a creative dialogue about how to achieve the results we're looking for. — Jerusha Klemperer, Co-Founder and Communications Director,FoodCorps
Our collaboration with Julia has been wonderful starting with the initiative to redesign our logo way back in 2007. Each project from then on has been handled beautifully, with attention to our special needs, conveying the message of our mission to the communities we serve. In the market we serve her design efforts translate to an easily recognized symbol of quality and integrity. — Kathryn Trentacosti, R.D., Vice President, Cater to YouRead more ➞
ABOUT
Have you heard the fable about hungry travelers who make a pot of soup with a ‘magic stone’? It’s a story of creativity, ingenuity and teamwork – and how we got our name, STONE SOUP. Read more ➞BLOG
I talk and write about branding, design thinking and visual communications every chance I get because I love it!My thinking →
March 10, 2020 Conference or meeting cancelled or postponed over coronavirus fears? A graphic recorder / graphic facilitator can help bring it online for a successful virtual event.Read post →
February 19, 2020 5 things I learned about team-building whilescribing
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December 30, 2019 My 2019 Personal Annual ReportRead post →
November 21, 2019 Visual Thinking for UX DesignersRead post →
SPEAKING & FACILITATION I’m a professional speaker , graphic recorder ands graphic facilitator for hire. Learn more about how I can help your group organize and communicate ideas ➞HOME
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