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Z MARKS THE SPOT: GET YOUR BRAND READY FOR GENERATION Z What do they want from us? SPEED Older generations have a more relaxed relationship with time Baby Boomers are fine with receiving a coupon several days after a store visit, but Millennials expect it within seconds Generation Z wants the voucher to be delivered—to their phones— before they even realize they want it SIMPLICITY Older generations have longer attention spans, want more SUCCESS GUIDE 7 ESSENTIAL LIFECYCLE PROGRAMS FOR … table of contents the must-do checklist for lifecycle marketing success.. 4 essential program #1: give a warm welcome.. 6 BEST PRACTICES IN EMAIL MARKETING THE RIGHT-TIME EMAIL BEST PRACTICES IN EMAIL MARKETING THE RIGHT-TIME EMAIL MARKETING PLAYBOOK Evolve Your Programs to Boost Subscriber Engagement andCustomer Retention
SUCCESS GUIDE RFP STRATEGIES FOR CHOOSING YOUR NEXT … SUCCESS GUIDE RFP STRATEGIES FOR CHOOSING YOUR NEXT CROSS-CHANNEL ESP Create the ideal RFP for a new marketing cloud provider with expertguidance for
THE FORRESTER WAVEâ„¢: EMAIL MARKETING For Marketing Leadership proFessionaLs the Forrester Waveâ„¢: email Marketing Vendors, Q3 2014 2 2014, Forrester research, inc. reproduction prohibited July 23, 2014 SUCCESS GUIDE THE NEW GMAIL INBOX TABS SUCCESS GUIDE THE NEW GMAIL INBOX TABS What It Is, What It Means for Marketers, and What to Do About It CONTEXT CHANGES EVERYTHING Context Changes Everything: A ew Foundation for Delivering Customer Value 4 Our attention spans are dwindling. The biggest scarcity for most consumers is time. Despite all of the tools, apps, and devices that supposedly make our lives better and more automated, we seem tohave less and less
CONTEXTUAL MARKETING AND Customer context helps a business understand, engage, and deliver value to consumers within a specific situation. As such, contextprovides a distinct
DIGITAL MARKETER’S GUIDE TO THE TOP TRENDS OF 2015 4 In the Year 2015 | Mobile Conversions | Automation & Accountability | Inbox Innovations | Contextual Marketing Digital Marketer’s Guide to the Top Trends of 2015 SOLUTIONS GUIDE MOBILE MARKETING SOLUTIONS GUIDE MOBILE MARKETING An in-depth guide for integrating SMS and Push into your cross-channel programs using StrongView technologyand strategy
Z MARKS THE SPOT: GET YOUR BRAND READY FOR GENERATION Z What do they want from us? SPEED Older generations have a more relaxed relationship with time Baby Boomers are fine with receiving a coupon several days after a store visit, but Millennials expect it within seconds Generation Z wants the voucher to be delivered—to their phones— before they even realize they want it SIMPLICITY Older generations have longer attention spans, want more SUCCESS GUIDE 7 ESSENTIAL LIFECYCLE PROGRAMS FOR … table of contents the must-do checklist for lifecycle marketing success.. 4 essential program #1: give a warm welcome.. 6 BEST PRACTICES IN EMAIL MARKETING THE RIGHT-TIME EMAIL BEST PRACTICES IN EMAIL MARKETING THE RIGHT-TIME EMAIL MARKETING PLAYBOOK Evolve Your Programs to Boost Subscriber Engagement andCustomer Retention
SUCCESS GUIDE RFP STRATEGIES FOR CHOOSING YOUR NEXT … SUCCESS GUIDE RFP STRATEGIES FOR CHOOSING YOUR NEXT CROSS-CHANNEL ESP Create the ideal RFP for a new marketing cloud provider with expertguidance for
THE FORRESTER WAVEâ„¢: EMAIL MARKETING For Marketing Leadership proFessionaLs the Forrester Waveâ„¢: email Marketing Vendors, Q3 2014 2 2014, Forrester research, inc. reproduction prohibited July 23, 2014 SUCCESS GUIDE THE NEW GMAIL INBOX TABS SUCCESS GUIDE THE NEW GMAIL INBOX TABS What It Is, What It Means for Marketers, and What to Do About It CONTEXT CHANGES EVERYTHING Context Changes Everything: A ew Foundation for Delivering Customer Value 4 Our attention spans are dwindling. The biggest scarcity for most consumers is time. Despite all of the tools, apps, and devices that supposedly make our lives better and more automated, we seem tohave less and less
CONTEXTUAL MARKETING AND Customer context helps a business understand, engage, and deliver value to consumers within a specific situation. As such, contextprovides a distinct
DIGITAL MARKETER’S GUIDE TO THE TOP TRENDS OF 2015 4 In the Year 2015 | Mobile Conversions | Automation & Accountability | Inbox Innovations | Contextual Marketing Digital Marketer’s Guide to the Top Trends of 2015 CONTEXT CHANGES EVERYTHING Context Changes Everything: A ew Foundation for Delivering Customer Value 4 Our attention spans are dwindling. The biggest scarcity for most consumers is time. Despite all of the tools, apps, and devices that supposedly make our lives better and more automated, we seem tohave less and less
SUCCESS GUIDE 7 ESSENTIAL LIFECYCLE PROGRAMS FOR … table of contents the must-do checklist for lifecycle marketing success.. 4 essential program #1: give a warm welcome.. 6 DIGITAL MARKETER’S GUIDE TO THE TOP TRENDS OF 2015 4 In the Year 2015 | Mobile Conversions | Automation & Accountability | Inbox Innovations | Contextual Marketing Digital Marketer’s Guide to the Top Trends of 2015 STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL MARKETING … STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL MARKETING 14 CROSS-CHANNEL MARKETING STRATEGIES FOR 2014 Boost your marketing program results with these innovative and actionable 2015 STRONGVIEW SUMMIT 27-29 SAN FRANCISCO STRONGVIEW 2015 STRONGVIEW SUMMIT October 27-29, 2015 | Cavallo Point | San Francisco Cross-Channel Engagement Award Application Form Company NameTitle
Z MARKS THE SPOT: GET YOUR BRAND READY FOR GENERATION Z What do they want from us? SPEED Older generations have a more relaxed relationship with time Baby Boomers are fine with receiving a coupon several days after a store visit, but Millennials expect it within seconds Generation Z wants the voucher to be delivered—to their phones— before they even realize they want it SIMPLICITY Older generations have longer attention spans, want more CONTEXT CHANGES EVERYTHING Context Changes Everything: A ew Foundation for Delivering Customer Value 4 Our attention spans are dwindling. The biggest scarcity for most consumers is time. Despite all of the tools, apps, and devices that supposedly make our lives better and more automated, we seem tohave less and less
SUCCESS GUIDE RFP STRATEGIES FOR CHOOSING YOUR NEXT … SUCCESS GUIDE RFP STRATEGIES FOR CHOOSING YOUR NEXT CROSS-CHANNEL ESP Create the ideal RFP for a new marketing cloud provider with expertguidance for
SUCCESS GUIDE THE NEW GMAIL INBOX TABS SUCCESS GUIDE THE NEW GMAIL INBOX TABS What It Is, What It Means for Marketers, and What to Do About It STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL … STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL MARKETING 14 CROSS-CHANNEL MARKETING STRATEGIES FOR 2014 Boost your marketing program results with these innovative and actionable BEST PRACTICES IN EMAIL MARKETING THE RIGHT-TIME EMAIL BEST PRACTICES IN EMAIL MARKETING THE RIGHT-TIME EMAIL MARKETING PLAYBOOK Evolve Your Programs to Boost Subscriber Engagement andCustomer Retention
CONTEXTUAL MARKETING AND Customer context helps a business understand, engage, and deliver value to consumers within a specific situation. As such, contextprovides a distinct
THE FORRESTER WAVE™: EMAIL MARKETING For Marketing Leadership proFessionaLs the Forrester Wave™: email Marketing Vendors, Q3 2014 2 2014, Forrester research, inc. reproduction prohibited July 23, 2014 DIGITAL MARKETER’S GUIDE TO THE TOP TRENDS OF 2015 4 In the Year 2015 | Mobile Conversions | Automation & Accountability | Inbox Innovations | Contextual Marketing Digital Marketer’s Guide to the Top Trends of 2015 SELLIGENT & STRONGVIEW 2015 HOLIDAY EMAIL MARKETING TRENDS Selligen trongV 215 ar Tr v Copyright © 2015 StrongView Systems, Inc. All rights reserved. 1 Selligent & StrongView 2015 Holiday Email Marketing Trends Survey Z MARKS THE SPOT: GET YOUR BRAND READY FOR GENERATION Z What do they want from us? SPEED Older generations have a more relaxed relationship with time Baby Boomers are fine with receiving a coupon several days after a store visit, but Millennials expect it within seconds Generation Z wants the voucher to be delivered—to their phones— before they even realize they want it SIMPLICITY Older generations have longer attention spans, want more CONTEXT CHANGES EVERYTHING Context Changes Everything: A ew Foundation for Delivering Customer Value 4 Our attention spans are dwindling. The biggest scarcity for most consumers is time. Despite all of the tools, apps, and devices that supposedly make our lives better and more automated, we seem tohave less and less
SUCCESS GUIDE RFP STRATEGIES FOR CHOOSING YOUR NEXT … SUCCESS GUIDE RFP STRATEGIES FOR CHOOSING YOUR NEXT CROSS-CHANNEL ESP Create the ideal RFP for a new marketing cloud provider with expertguidance for
SUCCESS GUIDE THE NEW GMAIL INBOX TABS SUCCESS GUIDE THE NEW GMAIL INBOX TABS What It Is, What It Means for Marketers, and What to Do About It STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL … STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL MARKETING 14 CROSS-CHANNEL MARKETING STRATEGIES FOR 2014 Boost your marketing program results with these innovative and actionable BEST PRACTICES IN EMAIL MARKETING THE RIGHT-TIME EMAIL BEST PRACTICES IN EMAIL MARKETING THE RIGHT-TIME EMAIL MARKETING PLAYBOOK Evolve Your Programs to Boost Subscriber Engagement andCustomer Retention
CONTEXTUAL MARKETING AND Customer context helps a business understand, engage, and deliver value to consumers within a specific situation. As such, contextprovides a distinct
THE FORRESTER WAVE™: EMAIL MARKETING For Marketing Leadership proFessionaLs the Forrester Wave™: email Marketing Vendors, Q3 2014 2 2014, Forrester research, inc. reproduction prohibited July 23, 2014 DIGITAL MARKETER’S GUIDE TO THE TOP TRENDS OF 2015 4 In the Year 2015 | Mobile Conversions | Automation & Accountability | Inbox Innovations | Contextual Marketing Digital Marketer’s Guide to the Top Trends of 2015 SELLIGENT & STRONGVIEW 2015 HOLIDAY EMAIL MARKETING TRENDS Selligen trongV 215 ar Tr v Copyright © 2015 StrongView Systems, Inc. All rights reserved. 1 Selligent & StrongView 2015 Holiday Email Marketing Trends Survey STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL MARKETING … STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL MARKETING 14 CROSS-CHANNEL MARKETING STRATEGIES FOR 2014 Boost your marketing program results with these innovative and actionable SUCCESS GUIDE 7 ESSENTIAL LIFECYCLE PROGRAMS FOR … table of contents the must-do checklist for lifecycle marketing success.. 4 essential program #1: give a warm welcome.. 6 DIGITAL MARKETER’S GUIDE TO THE TOP TRENDS OF 2015 4 In the Year 2015 | Mobile Conversions | Automation & Accountability | Inbox Innovations | Contextual Marketing Digital Marketer’s Guide to the Top Trends of 2015 2015 STRONGVIEW SUMMIT 27-29 SAN FRANCISCO STRONGVIEW 2015 STRONGVIEW SUMMIT October 27-29, 2015 | Cavallo Point | San Francisco Cross-Channel Engagement Award Application Form Company NameTitle
SOLUTIONS GUIDE MOBILE MARKETING SOLUTIONS GUIDE MOBILE MARKETING An in-depth guide for integrating SMS and Push into your cross-channel programs using StrongView technologyand strategy
Z MARKS THE SPOT: GET YOUR BRAND READY FOR GENERATION Z What do they want from us? SPEED Older generations have a more relaxed relationship with time Baby Boomers are fine with receiving a coupon several days after a store visit, but Millennials expect it within seconds Generation Z wants the voucher to be delivered—to their phones— before they even realize they want it SIMPLICITY Older generations have longer attention spans, want more CONTEXT CHANGES EVERYTHING Context Changes Everything: A ew Foundation for Delivering Customer Value 4 Our attention spans are dwindling. The biggest scarcity for most consumers is time. Despite all of the tools, apps, and devices that supposedly make our lives better and more automated, we seem tohave less and less
SUCCESS GUIDE RFP STRATEGIES FOR CHOOSING YOUR NEXT … SUCCESS GUIDE RFP STRATEGIES FOR CHOOSING YOUR NEXT CROSS-CHANNEL ESP Create the ideal RFP for a new marketing cloud provider with expertguidance for
SUCCESS GUIDE THE NEW GMAIL INBOX TABS SUCCESS GUIDE THE NEW GMAIL INBOX TABS What It Is, What It Means for Marketers, and What to Do About It STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL … STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL MARKETING 14 CROSS-CHANNEL MARKETING STRATEGIES FOR 2014 Boost your marketing program results with these innovative and actionable BEST PRACTICES IN EMAIL MARKETING THE RIGHT-TIME EMAIL BEST PRACTICES IN EMAIL MARKETING THE RIGHT-TIME EMAIL MARKETING PLAYBOOK Evolve Your Programs to Boost Subscriber Engagement andCustomer Retention
CONTEXTUAL MARKETING AND Customer context helps a business understand, engage, and deliver value to consumers within a specific situation. As such, contextprovides a distinct
THE FORRESTER WAVE™: EMAIL MARKETING For Marketing Leadership proFessionaLs the Forrester Wave™: email Marketing Vendors, Q3 2014 2 2014, Forrester research, inc. reproduction prohibited July 23, 2014 DIGITAL MARKETER’S GUIDE TO THE TOP TRENDS OF 2015 4 In the Year 2015 | Mobile Conversions | Automation & Accountability | Inbox Innovations | Contextual Marketing Digital Marketer’s Guide to the Top Trends of 2015 SELLIGENT & STRONGVIEW 2015 HOLIDAY EMAIL MARKETING TRENDS Selligen trongV 215 ar Tr v Copyright © 2015 StrongView Systems, Inc. All rights reserved. 1 Selligent & StrongView 2015 Holiday Email Marketing Trends Survey Z MARKS THE SPOT: GET YOUR BRAND READY FOR GENERATION Z What do they want from us? SPEED Older generations have a more relaxed relationship with time Baby Boomers are fine with receiving a coupon several days after a store visit, but Millennials expect it within seconds Generation Z wants the voucher to be delivered—to their phones— before they even realize they want it SIMPLICITY Older generations have longer attention spans, want more CONTEXT CHANGES EVERYTHING Context Changes Everything: A ew Foundation for Delivering Customer Value 4 Our attention spans are dwindling. The biggest scarcity for most consumers is time. Despite all of the tools, apps, and devices that supposedly make our lives better and more automated, we seem tohave less and less
SUCCESS GUIDE RFP STRATEGIES FOR CHOOSING YOUR NEXT … SUCCESS GUIDE RFP STRATEGIES FOR CHOOSING YOUR NEXT CROSS-CHANNEL ESP Create the ideal RFP for a new marketing cloud provider with expertguidance for
SUCCESS GUIDE THE NEW GMAIL INBOX TABS SUCCESS GUIDE THE NEW GMAIL INBOX TABS What It Is, What It Means for Marketers, and What to Do About It STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL … STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL MARKETING 14 CROSS-CHANNEL MARKETING STRATEGIES FOR 2014 Boost your marketing program results with these innovative and actionable BEST PRACTICES IN EMAIL MARKETING THE RIGHT-TIME EMAIL BEST PRACTICES IN EMAIL MARKETING THE RIGHT-TIME EMAIL MARKETING PLAYBOOK Evolve Your Programs to Boost Subscriber Engagement andCustomer Retention
CONTEXTUAL MARKETING AND Customer context helps a business understand, engage, and deliver value to consumers within a specific situation. As such, contextprovides a distinct
THE FORRESTER WAVE™: EMAIL MARKETING For Marketing Leadership proFessionaLs the Forrester Wave™: email Marketing Vendors, Q3 2014 2 2014, Forrester research, inc. reproduction prohibited July 23, 2014 DIGITAL MARKETER’S GUIDE TO THE TOP TRENDS OF 2015 4 In the Year 2015 | Mobile Conversions | Automation & Accountability | Inbox Innovations | Contextual Marketing Digital Marketer’s Guide to the Top Trends of 2015 SELLIGENT & STRONGVIEW 2015 HOLIDAY EMAIL MARKETING TRENDS Selligen trongV 215 ar Tr v Copyright © 2015 StrongView Systems, Inc. All rights reserved. 1 Selligent & StrongView 2015 Holiday Email Marketing Trends Survey STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL MARKETING … STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL MARKETING 14 CROSS-CHANNEL MARKETING STRATEGIES FOR 2014 Boost your marketing program results with these innovative and actionable SUCCESS GUIDE 7 ESSENTIAL LIFECYCLE PROGRAMS FOR … table of contents the must-do checklist for lifecycle marketing success.. 4 essential program #1: give a warm welcome.. 6 DIGITAL MARKETER’S GUIDE TO THE TOP TRENDS OF 2015 4 In the Year 2015 | Mobile Conversions | Automation & Accountability | Inbox Innovations | Contextual Marketing Digital Marketer’s Guide to the Top Trends of 2015 2015 STRONGVIEW SUMMIT 27-29 SAN FRANCISCO STRONGVIEW 2015 STRONGVIEW SUMMIT October 27-29, 2015 | Cavallo Point | San Francisco Cross-Channel Engagement Award Application Form Company NameTitle
SOLUTIONS GUIDE MOBILE MARKETING SOLUTIONS GUIDE MOBILE MARKETING An in-depth guide for integrating SMS and Push into your cross-channel programs using StrongView technologyand strategy
Z MARKS THE SPOT: GET YOUR BRAND READY FOR GENERATION Z What do they want from us? SPEED Older generations have a more relaxed relationship with time Baby Boomers are fine with receiving a coupon several days after a store visit, but Millennials expect it within seconds Generation Z wants the voucher to be delivered—to their phones— before they even realize they want it SIMPLICITY Older generations have longer attention spans, want more CONTEXT CHANGES EVERYTHING Context Changes Everything: A ew Foundation for Delivering Customer Value 4 Our attention spans are dwindling. The biggest scarcity for most consumers is time. Despite all of the tools, apps, and devices that supposedly make our lives better and more automated, we seem tohave less and less
SUCCESS GUIDE RFP STRATEGIES FOR CHOOSING YOUR NEXT … SUCCESS GUIDE RFP STRATEGIES FOR CHOOSING YOUR NEXT CROSS-CHANNEL ESP Create the ideal RFP for a new marketing cloud provider with expertguidance for
SUCCESS GUIDE THE NEW GMAIL INBOX TABS SUCCESS GUIDE THE NEW GMAIL INBOX TABS What It Is, What It Means for Marketers, and What to Do About It STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL … STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL MARKETING 14 CROSS-CHANNEL MARKETING STRATEGIES FOR 2014 Boost your marketing program results with these innovative and actionable BEST PRACTICES IN EMAIL MARKETING THE RIGHT-TIME EMAIL BEST PRACTICES IN EMAIL MARKETING THE RIGHT-TIME EMAIL MARKETING PLAYBOOK Evolve Your Programs to Boost Subscriber Engagement andCustomer Retention
CONTEXTUAL MARKETING AND Customer context helps a business understand, engage, and deliver value to consumers within a specific situation. As such, contextprovides a distinct
THE FORRESTER WAVE™: EMAIL MARKETING For Marketing Leadership proFessionaLs the Forrester Wave™: email Marketing Vendors, Q3 2014 2 2014, Forrester research, inc. reproduction prohibited July 23, 2014 DIGITAL MARKETER’S GUIDE TO THE TOP TRENDS OF 2015 4 In the Year 2015 | Mobile Conversions | Automation & Accountability | Inbox Innovations | Contextual Marketing Digital Marketer’s Guide to the Top Trends of 2015 SELLIGENT & STRONGVIEW 2015 HOLIDAY EMAIL MARKETING TRENDS Selligen trongV 215 ar Tr v Copyright © 2015 StrongView Systems, Inc. All rights reserved. 1 Selligent & StrongView 2015 Holiday Email Marketing Trends Survey Z MARKS THE SPOT: GET YOUR BRAND READY FOR GENERATION Z What do they want from us? SPEED Older generations have a more relaxed relationship with time Baby Boomers are fine with receiving a coupon several days after a store visit, but Millennials expect it within seconds Generation Z wants the voucher to be delivered—to their phones— before they even realize they want it SIMPLICITY Older generations have longer attention spans, want more CONTEXT CHANGES EVERYTHING Context Changes Everything: A ew Foundation for Delivering Customer Value 4 Our attention spans are dwindling. The biggest scarcity for most consumers is time. Despite all of the tools, apps, and devices that supposedly make our lives better and more automated, we seem tohave less and less
SUCCESS GUIDE RFP STRATEGIES FOR CHOOSING YOUR NEXT … SUCCESS GUIDE RFP STRATEGIES FOR CHOOSING YOUR NEXT CROSS-CHANNEL ESP Create the ideal RFP for a new marketing cloud provider with expertguidance for
SUCCESS GUIDE THE NEW GMAIL INBOX TABS SUCCESS GUIDE THE NEW GMAIL INBOX TABS What It Is, What It Means for Marketers, and What to Do About It STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL … STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL MARKETING 14 CROSS-CHANNEL MARKETING STRATEGIES FOR 2014 Boost your marketing program results with these innovative and actionable BEST PRACTICES IN EMAIL MARKETING THE RIGHT-TIME EMAIL BEST PRACTICES IN EMAIL MARKETING THE RIGHT-TIME EMAIL MARKETING PLAYBOOK Evolve Your Programs to Boost Subscriber Engagement andCustomer Retention
CONTEXTUAL MARKETING AND Customer context helps a business understand, engage, and deliver value to consumers within a specific situation. As such, contextprovides a distinct
THE FORRESTER WAVE™: EMAIL MARKETING For Marketing Leadership proFessionaLs the Forrester Wave™: email Marketing Vendors, Q3 2014 2 2014, Forrester research, inc. reproduction prohibited July 23, 2014 DIGITAL MARKETER’S GUIDE TO THE TOP TRENDS OF 2015 4 In the Year 2015 | Mobile Conversions | Automation & Accountability | Inbox Innovations | Contextual Marketing Digital Marketer’s Guide to the Top Trends of 2015 SELLIGENT & STRONGVIEW 2015 HOLIDAY EMAIL MARKETING TRENDS Selligen trongV 215 ar Tr v Copyright © 2015 StrongView Systems, Inc. All rights reserved. 1 Selligent & StrongView 2015 Holiday Email Marketing Trends Survey STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL MARKETING … STRONGVIEW SUCCESS GUIDE TO CROSS-CHANNEL MARKETING 14 CROSS-CHANNEL MARKETING STRATEGIES FOR 2014 Boost your marketing program results with these innovative and actionable SUCCESS GUIDE 7 ESSENTIAL LIFECYCLE PROGRAMS FOR … table of contents the must-do checklist for lifecycle marketing success.. 4 essential program #1: give a warm welcome.. 6 DIGITAL MARKETER’S GUIDE TO THE TOP TRENDS OF 2015 4 In the Year 2015 | Mobile Conversions | Automation & Accountability | Inbox Innovations | Contextual Marketing Digital Marketer’s Guide to the Top Trends of 2015 2015 STRONGVIEW SUMMIT 27-29 SAN FRANCISCO STRONGVIEW 2015 STRONGVIEW SUMMIT October 27-29, 2015 | Cavallo Point | San Francisco Cross-Channel Engagement Award Application Form Company NameTitle
SOLUTIONS GUIDE MOBILE MARKETING SOLUTIONS GUIDE MOBILE MARKETING An in-depth guide for integrating SMS and Push into your cross-channel programs using StrongView technologyand strategy
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Allows the website to recoqnise the visitor, in order to optimize the chat-box functionality.Persistent
HTML
Drift.Targeting.referrerDomainwww.selligent.com
Allows the website to recoqnise the visitor, in order to optimize the chat-box functionality.Persistent
HTML
p.gif
Adobe Inc
Keeps track of special fonts used on the website for internal analysis. The cookie does not register any visitor data.Session
Pixel
jserrors/1/#
New Relic
Pending
Session
Pixel
_gd#
www.selligent.com
Pending
Session
HTTP
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and thirdparty advertisers.
NAME
PROVIDER
PURPOSE
EXPIRY
TYPE
6suuid
6sc.co
Registers user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting.2 years
HTTP
loc
Oracle
Geolocation, which is used to help providers determine how users who share information with each other are geographically located (statelevel).
1 year
HTTP
uvc
Oracle
Detects how often the social sharing service, AddThis, encountersthe same user.
1 year
HTTP
xtc
Oracle
Registers the user's sharing of content via social media.1 year
HTTP
MUID
Microsoft
Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains.1 year
HTTP
IDE
to the user.
1 year
HTTP
pagead/landing
Google Inc.
Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the sameadvertisement.
Session
Pixel
test_cookie
1 day
HTTP
fr
3 months
HTTP
tr
Session
Pixel
ads/ga-audiences
websites.
Session
Pixel
NID
6 months
HTTP
pagead/1p-user-list/#Session
Pixel
rc::a
of their website.
Persistent
HTML
rc::b
Session
HTML
__hssrc
Google Tag Manager
Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised onlineadvertising.
Session
HTTP
__ptq.gif
Hubspot
Sends data to the marketing platform Hubspot about the visitor's device and behaviour. Tracks the visitor across devices and marketingchannels.
Session
Pixel
bcookie
2 years
HTTP
bscookie
2 years
HTTP
lidc
1 day
HTTP
lissc
1 year
HTTP
UserMatchHistory
29 days
HTTP
unifiedPixel
Outbrain
Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps forthe website owner.
Session
Pixel
embed/v3/counters.gifHubspot
Collects information on user preferences and/or interaction with web-campaign content - This is used on CRM-campaign-platform used by website owners for promoting events or products.Session
Pixel
__atuvc
AddThis
Updates the counter of a website's social sharing features.1 year
HTTP
__atuvs
AddThis
Ensures that the updated counter is displayed to the user if a page is shared with the social sharing service, AddThis.1 day
HTTP
__d_hsutk
Google Tag Manager
Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.1 day
HTTP
__hssc
Google Tag Manager
Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised onlineadvertising.
1 day
HTTP
__hstc
Google Tag Manager
Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised onlineadvertising.
1 year
HTTP
_an_uid
www.selligent.com
Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.6 days
HTTP
_at.cww
www.selligent.com
Used by the social sharing platform AddThisPersistent
HTML
_fbp
Google Tag Manager
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.3 months
HTTP
_gcl_au
Google Tag Manager
Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.3 months
HTTP
_gd_session
www.selligent.com
Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targetedads.
1 day
HTTP
_gd_svisitor
www.selligent.com
Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targetedads.
2 years
HTTP
_gd_visitor
www.selligent.com
Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targetedads.
2 years
HTTP
_uetsid
Google Tag Manager
Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the sameadvertisement.
1 day
HTML
_uetsid_exp
Google Tag Manager
Contains the expiry-date for the cookie with corresponding name.Persistent
HTML
_uetvid
Google Tag Manager
Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.16 days
HTML
_uetvid_exp
Google Tag Manager
Contains the expiry-date for the cookie with corresponding name.Persistent
HTML
at-lojson-cache-#
www.selligent.com
Used by the social sharing platform AddThisPersistent
HTML
at-rand
www.selligent.com
Used by the social sharing platform AddThisPersistent
HTML
Drift.Targeting.currentPageViewStartedGoogle Tag Manager
Necessary for the functionality of the website's chat-box function.Persistent
HTML
Drift.Targeting.currentSessionStartedAtGoogle Tag Manager
Identifies the visitor across devices and visits, in order to optimize the chat-box function on the website.Persistent
HTML
Drift.Targeting.firstVisitGoogle Tag Manager
Necessary for the functionality of the website's chat-box function.Persistent
HTML
Drift.Targeting.lastTargetingEvalUUIDGoogle Tag Manager
Sets a unique ID for the specific user. This allows the website to target the user with relevant offers through its chat functionality.Persistent
HTML
Drift.Targeting.lastVisitGoogle Tag Manager
Necessary for the functionality of the website's chat-box function.Persistent
HTML
Drift.Targeting.numberOfSessionsGoogle Tag Manager
Determines the number of visits of the specific visitor. This is used in order to make the chat-box function more relevant.Persistent
HTML
Drift.Targeting.numberOfVisitsGoogle Tag Manager
Determines the number of visits of the specific visitor. This is used in order to make the chat-box function more relevant.Persistent
HTML
Drift.Targeting.previousPageGoogle Tag Manager
Identifies the last page visited by the visitor. This is used in order to make the chat-box function more relevant.Persistent
HTML
hubspotutk
Google Tag Manager
Keeps track of a visitor's identity. This cookie is passed to the marketing platform HubSpot on form submission and used when de-duplicating contacts.1 year
HTTP
sb_test
www.selligent.com
Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.1 day
HTTP
utm_campaign
www.selligent.com
Collects information on user preferences and/or interaction with web-campaign content - This is used on CRM-campaign-platform used by website owners for promoting events or products.Session
HTTP
utm_medium
www.selligent.com
Collects information on user preferences and/or interaction with web-campaign content - This is used on CRM-campaign-platform used by website owners for promoting events or products.Session
HTTP
utm_source
www.selligent.com
Determines how the visitor accessed the website - This information is used by the website operator in order to determine the efficiency of their marketing efforts.Session
HTTP
ActivityInfo2
Sizmek
Used to present the visitor with relevant content and advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.3 months
HTTP
t1
Sizmek
Collects information on visitor behaviour on multiple websites. This information is used on the website, in order to optimize the relevanceof advertisement.
3 months
HTTP
u2
Sizmek
Collects data related to the user's navigation visits to webpages in order to assess the efficacy of ads that are displayed on the website.3 months
HTTP
sa-user-id
Stackadapt
Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.1 year
HTTP
sa-user-id-v2
Stackadapt
Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.1 year
HTTP
i/adsct
content.
Session
Pixel
_session_id
Crowd
Stores visitors' navigation by registering landing pages - This allows the website to present relevant products and/or measure their advertisement efficiency on other websites.13 days
HTTP
personalization_id
2 years
HTTP
VISITOR_INFO1_LIVE
YouTube
Tries to estimate the users' bandwidth on pages with integratedYouTube videos.
179 days
HTTP
YSC
YouTube
Registers a unique ID to keep statistics of what videos from YouTubethe user has seen.
Session
HTTP
yt-remote-cast-installedYouTube
Stores the user's video player preferences using embedded YouTubevideo
Session
HTML
yt-remote-connected-devicesYouTube
Stores the user's video player preferences using embedded YouTubevideo
Persistent
HTML
yt-remote-device-id
YouTube
Stores the user's video player preferences using embedded YouTubevideo
Persistent
HTML
yt-remote-fast-check-periodYouTube
Stores the user's video player preferences using embedded YouTubevideo
Session
HTML
yt-remote-session-appYouTube
Stores the user's video player preferences using embedded YouTubevideo
Session
HTML
yt-remote-session-nameYouTube
Stores the user's video player preferences using embedded YouTubevideo
Session
HTML
RUL
Pending
1 year
HTTP
pagead/1p-conversion/#Pending
Session
Pixel
Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.NAME
PROVIDER
PURPOSE
EXPIRY
TYPE
events/1/91ac5ec757
New Relic
Pending
Session
Pixel
ECHOSIGN_ID
Adobe Inc
Pending
Session
HTTP
lsg
www.selligent.com
Pending
Session
HTTP
mv_gaexpiration
Google Tag Manager
Pending
13 months
HTTP
outbrain_cid_fetch
Google Tag Manager
Pending
1 day
HTTP
DWRSESSIONID
Adobe Inc
Pending
Session
HTTP
_hjFirstSeen
Google Tag Manager
Pending
1 day
HTML
assetid
www.selligent.com
Pending
Session
HTTP
qryz_Api
Google Tag Manager
Pending
1 day
HTTP
attribution_tracking/conversions/936.gifCrowd
Pending
Session
Pixel
   
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SELLIGENT JOINS CM GROUP CM Group, the largest family of multichannel and email marketing companies worldwide, plans to further increase Selligent’s speed of innovation and accelerate growth.Read More
REMOVE DATA OBSTACLES & ACCELERATE YOUR CUSTOMER EXPERIENCE WITH OUR EXTENSIBLE PLATFORM Our extensible platform provides a wide range of out-of-the-box connectors that enable rapid setup and integration with leadingtechnologies.
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WHAT MATTERS MOST TO CONSUMERS IN AN EVOLVING WORLD There’s been a seismic shift in consumer behavior this year, amid the ongoing effects of the global pandemic. Our third-annual Global Connected Consumer Index offers revealing statistics about what consumers expect from brands today – and actionable tips to help you keep your customers engaged in an evolving world.Learn More
EXPERIENCE THE POWER OF AI Boost conversion, visitor engagement and loyalty Selligent Cortex is a natively built AI layer that seamlessly blends into our platform to help marketers and brands raise their game.Discover Cortex
READ WHY FORRESTER NAMED SELLIGENT A LEADER IN CROSS-CHANNEL MARKETING In the latest Forrester Waveâ„¢: Cross-Channel Campaign Management (Independent Platforms), Forrester evaluated nine of "the most significant" vendors on cross-channel orchestration, moments-based innovation and more. Download the report to learn why Selligent received top scores for: * Native and third-party integration * Business technology vision * Innovation roadmap* Partner ecosystem
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THAT WIN WITH SELLIGENT We help over 700 global brands deliver their most critical marketing programs. Here’s how some of them maximize every moment with their customers using Selligent Marketing Cloud.Retail: Zalando
Simplified workflow for Direct Marketing managers via intuitiveinterface.
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