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help.
TEAM - SWOOP
A Little Bit About Us. We're a team of experienced data scientists, life sciences experts and emerging technology professionals that developed the industry’s first HIPPA-certified system of engagement to define, uncover, and activate exclusive patient segments thatCONNECT WITH US
Let's Connect. Whether more information, an initial consult, a career opportunity or media request, get in touch with us.WHY SWOOP
Simply put, Swoop's system of engagement uncovers exclusive segments that are much higher in Audience Quality. This leads to greater conversion rates, pronounced increases in Rx lift and adherence, as well as improved Patient Lifetime Value (PLTV). Just let us know upfront your Audience Quality benchmark and we will guarantee to beatit.
CAREERS - SWOOP
Swoop offers the opportunity for personal and professional growth on an unprecedented scale. You will learn, innovate, and excel at a company focused on applying machine learning, artificial intelligence and real world data to some of the healthcare and life sciencesFAQ - SWOOP
Swoop was founded by Ron Ellwell and Simon Simoeonov. Ron was previously an Operating Partner at Bessemer Ventures and served on the Boards of several companies including including MFORMA, now owned by Electronic Arts, Enforta, now owned by ER Telecom, and ReefEdge, now owned by Symantec; Chief Executive Officer of Goal.com, the world’s second largest online sports media company only IDEAL PATIENT AUDIENCES Utilize your exclusive patient audience for Programmatic, Social Media, Website Personalization, Addressable TV, Linear TV and On Demand Audio deployment. First Party Data. Your first-party data can be unified with our own data pool regardless of scale, then utilized for further fidelity when building custom audiences. PerformanceMetrics.
IDEAL PATIENT MICROSEGMENTS Granular Behavioral Microsegments of Your Ideal Patient Population. Traditional market segmentation modeling starts with a relatively small number of demographic and lifestyle characteristics. Each consumer is then slotted into the best fitting descriptor. The result is an artificially simplistic view of healthcare consumer groups thatcreates
SWOOP AT REAL CHEMISTRY SXSW HEALTHCARE LOUNGE Cross-channel DTC advertising has traditionally been deployed by the pharmaceutical industry. However, with the consumerization of healthcare initiated by the digitally-savvy, always-on patient, the adoption of this medium by medical device manufacturers is now at the forefront of patient engagement and activation strategies.JOHN SEANER
John Seaner. Chief Marketing Officer. John leads a team charged with amplifying our brand, communicating the organization’s business value, and earning the loyalty of our clients. He has a 30 year track record of driving innovation, operational improvement, profitable revenue growth and sustainable competitive advantage for technology PRECISION HEALTHCARE MARKETING Exclusive. Every therapy is specialized and each brand is unique so we don’t believe in traditional condition-based segments. We seek to understand your challenges and business goals when designing custom audiences. Whether a market leader, a new entrant facing adherence challenges or are planning to execute a multi-product strategy, we canhelp.
TEAM - SWOOP
A Little Bit About Us. We're a team of experienced data scientists, life sciences experts and emerging technology professionals that developed the industry’s first HIPPA-certified system of engagement to define, uncover, and activate exclusive patient segments thatCONNECT WITH US
Let's Connect. Whether more information, an initial consult, a career opportunity or media request, get in touch with us.WHY SWOOP
Simply put, Swoop's system of engagement uncovers exclusive segments that are much higher in Audience Quality. This leads to greater conversion rates, pronounced increases in Rx lift and adherence, as well as improved Patient Lifetime Value (PLTV). Just let us know upfront your Audience Quality benchmark and we will guarantee to beatit.
CAREERS - SWOOP
Swoop offers the opportunity for personal and professional growth on an unprecedented scale. You will learn, innovate, and excel at a company focused on applying machine learning, artificial intelligence and real world data to some of the healthcare and life sciencesFAQ - SWOOP
Swoop was founded by Ron Ellwell and Simon Simoeonov. Ron was previously an Operating Partner at Bessemer Ventures and served on the Boards of several companies including including MFORMA, now owned by Electronic Arts, Enforta, now owned by ER Telecom, and ReefEdge, now owned by Symantec; Chief Executive Officer of Goal.com, the world’s second largest online sports media company only IDEAL PATIENT AUDIENCES Utilize your exclusive patient audience for Programmatic, Social Media, Website Personalization, Addressable TV, Linear TV and On Demand Audio deployment. First Party Data. Your first-party data can be unified with our own data pool regardless of scale, then utilized for further fidelity when building custom audiences. PerformanceMetrics.
IDEAL PATIENT MICROSEGMENTS Granular Behavioral Microsegments of Your Ideal Patient Population. Traditional market segmentation modeling starts with a relatively small number of demographic and lifestyle characteristics. Each consumer is then slotted into the best fitting descriptor. The result is an artificially simplistic view of healthcare consumer groups thatcreates
SWOOP AT REAL CHEMISTRY SXSW HEALTHCARE LOUNGE Cross-channel DTC advertising has traditionally been deployed by the pharmaceutical industry. However, with the consumerization of healthcare initiated by the digitally-savvy, always-on patient, the adoption of this medium by medical device manufacturers is now at the forefront of patient engagement and activation strategies.JOHN SEANER
John Seaner. Chief Marketing Officer. John leads a team charged with amplifying our brand, communicating the organization’s business value, and earning the loyalty of our clients. He has a 30 year track record of driving innovation, operational improvement, profitable revenue growth and sustainable competitive advantage for technologyIDEAL HCP OVERVIEW
Ideal HCP Influencer Overview. Learn how ML and AI in conjunction with our proprietary Real World Data universe can amplify your NPI audiences by uncovering healthcare providers most influential to your brand and extending your reach outside of the typical prescriber-based specialty list by identifying your missing high-value brandactivators.
NEWSLETTER SUBSCRIPTION Obtain insights about our latest offerings, new features and strategic partnerships, as well as recommendations to optimize Swoop'ssolutions.
IDEAL PATIENT AUDIENCES OVERVIEW Find out how Swoop: Leads the industry in defining and uncover exclusive audiences based on client-specific market definitions and performance criteria. CONSUMER HEALTH SEGMENTS The following segments are representative of the custom health segments that Swoop builds on behalf of our clients. All audience segments are modeled on the following set of user characteristics: Gender, Age, Income, Education, Marital Status, Presence of Children and Geographic Region.WWW.SWOOP.COM
www.swoop.com
IDEAL PATIENT MICROSEGMENTS Granular Behavioral Microsegments of Your Ideal Patient Population. Traditional market segmentation modeling starts with a relatively small number of demographic and lifestyle characteristics. Each consumer is then slotted into the best fitting descriptor. The result is an artificially simplistic view of healthcare consumer groups thatcreates
JOHN SEANER
John Seaner. Chief Marketing Officer. John leads a team charged with amplifying our brand, communicating the organization’s business value, and earning the loyalty of our clients. He has a 30 year track record of driving innovation, operational improvement, profitable revenue growth and sustainable competitive advantage for technology RON ELWELL - SWOOP.COM Ron Elwell is the Founder and CEO of Swoop. Ron leads a team charged with corporate strategy, product innovation and customer growth. SWOOP PRIVACY WEBINAR The mission of the pharmaceutical industry is straightforward: Educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants in their medical journey.SWOOP OPT OUT
Swoop Consumer Opt-Out Tools Control Over Data. You are able to opt out of having new data associated with your device and to request that we disassociate data we already have from your device. PRECISION HEALTHCARE MARKETING Exclusive. Every therapy is specialized and each brand is unique so we don’t believe in traditional condition-based segments. We seek to understand your challenges and business goals when designing custom audiences. Whether a market leader, a new entrant facing adherence challenges or are planning to execute a multi-product strategy, we canhelp.
TEAM - SWOOP
A Little Bit About Us. We're a team of experienced data scientists, life sciences experts and emerging technology professionals that developed the industry’s first HIPPA-certified system of engagement to define, uncover, and activate exclusive patient segments thatCONNECT WITH US
Let's Connect. Whether more information, an initial consult, a career opportunity or media request, get in touch with us.WHY SWOOP
Simply put, Swoop's system of engagement uncovers exclusive segments that are much higher in Audience Quality. This leads to greater conversion rates, pronounced increases in Rx lift and adherence, as well as improved Patient Lifetime Value (PLTV). Just let us know upfront your Audience Quality benchmark and we will guarantee to beatit.
FAQ - SWOOP
Swoop was founded by Ron Ellwell and Simon Simoeonov. Ron was previously an Operating Partner at Bessemer Ventures and served on the Boards of several companies including including MFORMA, now owned by Electronic Arts, Enforta, now owned by ER Telecom, and ReefEdge, now owned by Symantec; Chief Executive Officer of Goal.com, the world’s second largest online sports media company onlyCAREERS - SWOOP
Swoop offers the opportunity for personal and professional growth on an unprecedented scale. You will learn, innovate, and excel at a company focused on applying machine learning, artificial intelligence and real world data to some of the healthcare and life sciences IDEAL PATIENT AUDIENCES Utilize your exclusive patient audience for Programmatic, Social Media, Website Personalization, Addressable TV, Linear TV and On Demand Audio deployment. First Party Data. Your first-party data can be unified with our own data pool regardless of scale, then utilized for further fidelity when building custom audiences. PerformanceMetrics.
IDEAL PATIENT MICROSEGMENTS Granular Behavioral Microsegments of Your Ideal Patient Population. Traditional market segmentation modeling starts with a relatively small number of demographic and lifestyle characteristics. Each consumer is then slotted into the best fitting descriptor. The result is an artificially simplistic view of healthcare consumer groups thatcreates
JOHN SEANER
John Seaner. Chief Marketing Officer. John leads a team charged with amplifying our brand, communicating the organization’s business value, and earning the loyalty of our clients. He has a 30 year track record of driving innovation, operational improvement, profitable revenue growth and sustainable competitive advantage for technologySWOOP OPT OUT
Swoop Consumer Opt-Out Tools Control Over Data. You are able to opt out of having new data associated with your device and to request that we disassociate data we already have from your device. PRECISION HEALTHCARE MARKETING Exclusive. Every therapy is specialized and each brand is unique so we don’t believe in traditional condition-based segments. We seek to understand your challenges and business goals when designing custom audiences. Whether a market leader, a new entrant facing adherence challenges or are planning to execute a multi-product strategy, we canhelp.
TEAM - SWOOP
A Little Bit About Us. We're a team of experienced data scientists, life sciences experts and emerging technology professionals that developed the industry’s first HIPPA-certified system of engagement to define, uncover, and activate exclusive patient segments thatCONNECT WITH US
Let's Connect. Whether more information, an initial consult, a career opportunity or media request, get in touch with us.FAQ - SWOOP
Swoop was founded by Ron Ellwell and Simon Simoeonov. Ron was previously an Operating Partner at Bessemer Ventures and served on the Boards of several companies including including MFORMA, now owned by Electronic Arts, Enforta, now owned by ER Telecom, and ReefEdge, now owned by Symantec; Chief Executive Officer of Goal.com, the world’s second largest online sports media company only IDEAL PATIENT AUDIENCES Utilize your exclusive patient audience for Programmatic, Social Media, Website Personalization, Addressable TV, Linear TV and On Demand Audio deployment. First Party Data. Your first-party data can be unified with our own data pool regardless of scale, then utilized for further fidelity when building custom audiences. PerformanceMetrics.
CAREERS - SWOOP
Swoop offers the opportunity for personal and professional growth on an unprecedented scale. You will learn, innovate, and excel at a company focused on applying machine learning, artificial intelligence and real world data to some of the healthcare and life sciencesWWW.SWOOP.COM
www.swoop.com
IDEAL PATIENT MICROSEGMENTS Granular Behavioral Microsegments of Your Ideal Patient Population. Traditional market segmentation modeling starts with a relatively small number of demographic and lifestyle characteristics. Each consumer is then slotted into the best fitting descriptor. The result is an artificially simplistic view of healthcare consumer groups thatcreates
JOHN SEANER
John Seaner. Chief Marketing Officer. John leads a team charged with amplifying our brand, communicating the organization’s business value, and earning the loyalty of our clients. He has a 30 year track record of driving innovation, operational improvement, profitable revenue growth and sustainable competitive advantage for technologySWOOP OPT OUT
Swoop Consumer Opt-Out Tools Control Over Data. You are able to opt out of having new data associated with your device and to request that we disassociate data we already have from your device.IDEAL HCP OVERVIEW
Ideal HCP Influencer Overview. Learn how ML and AI in conjunction with our proprietary Real World Data universe can amplify your NPI audiences by uncovering healthcare providers most influential to your brand and extending your reach outside of the typical prescriber-based specialty list by identifying your missing high-value brandactivators.
1:1 NPI HCP AUDIENCES Activate your own NPI list or we’ll build one for you using 1:1 deterministic matching to our data pool of 1.6M health care providers using no look-alike modeling. NEWSLETTER SUBSCRIPTION Obtain insights about our latest offerings, new features and strategic partnerships, as well as recommendations to optimize Swoop'ssolutions.
WWW.SWOOP.COM
www.swoop.com
IDEAL PATIENT MICROSEGMENTS Granular Behavioral Microsegments of Your Ideal Patient Population. Traditional market segmentation modeling starts with a relatively small number of demographic and lifestyle characteristics. Each consumer is then slotted into the best fitting descriptor. The result is an artificially simplistic view of healthcare consumer groups thatcreates
CONSUMER HEALTH SEGMENTS The following segments are representative of the custom health segments that Swoop builds on behalf of our clients. All audience segments are modeled on the following set of user characteristics: Gender, Age, Income, Education, Marital Status, Presence of Children and Geographic Region. RON ELWELL - SWOOP.COM Ron Elwell is the Founder and CEO of Swoop. Ron leads a team charged with corporate strategy, product innovation and customer growth.SWOOP OPT OUT
Swoop Consumer Opt-Out Tools Control Over Data. You are able to opt out of having new data associated with your device and to request that we disassociate data we already have from your device. SWOOP PRIVACY WEBINAR The mission of the pharmaceutical industry is straightforward: Educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants in their medical journey.SIMEON SIMEONOV
Simeon Simeonov is Founder and CTO of Swoop. Sim leads a team charged with product innovation, engineering and user experience, He brings more than 25 years of experience in building high performance engineering teams that have pushed the boundaries of deep learning, artificial intelligence and neural networks. PRECISION HEALTHCARE MARKETING Exclusive. Every therapy is specialized and each brand is unique so we don’t believe in traditional condition-based segments. We seek to understand your challenges and business goals when designing custom audiences. Whether a market leader, a new entrant facing adherence challenges or are planning to execute a multi-product strategy, we canhelp.
TEAM - SWOOP
A Little Bit About Us. We're a team of experienced data scientists, life sciences experts and emerging technology professionals that developed the industry’s first HIPPA-certified system of engagement to define, uncover, and activate exclusive patient segments thatCONNECT WITH US
Let's Connect. Whether more information, an initial consult, a career opportunity or media request, get in touch with us.FAQ - SWOOP
Swoop was founded by Ron Ellwell and Simon Simoeonov. Ron was previously an Operating Partner at Bessemer Ventures and served on the Boards of several companies including including MFORMA, now owned by Electronic Arts, Enforta, now owned by ER Telecom, and ReefEdge, now owned by Symantec; Chief Executive Officer of Goal.com, the world’s second largest online sports media company only IDEAL PATIENT AUDIENCES Utilize your exclusive patient audience for Programmatic, Social Media, Website Personalization, Addressable TV, Linear TV and On Demand Audio deployment. First Party Data. Your first-party data can be unified with our own data pool regardless of scale, then utilized for further fidelity when building custom audiences. PerformanceMetrics.
CAREERS - SWOOP
Swoop offers the opportunity for personal and professional growth on an unprecedented scale. You will learn, innovate, and excel at a company focused on applying machine learning, artificial intelligence and real world data to some of the healthcare and life sciencesWWW.SWOOP.COM
www.swoop.com
IDEAL PATIENT MICROSEGMENTS Granular Behavioral Microsegments of Your Ideal Patient Population. Traditional market segmentation modeling starts with a relatively small number of demographic and lifestyle characteristics. Each consumer is then slotted into the best fitting descriptor. The result is an artificially simplistic view of healthcare consumer groups thatcreates
JOHN SEANER
John Seaner. Chief Marketing Officer. John leads a team charged with amplifying our brand, communicating the organization’s business value, and earning the loyalty of our clients. He has a 30 year track record of driving innovation, operational improvement, profitable revenue growth and sustainable competitive advantage for technologySWOOP OPT OUT
Swoop Consumer Opt-Out Tools Control Over Data. You are able to opt out of having new data associated with your device and to request that we disassociate data we already have from your device. PRECISION HEALTHCARE MARKETING Exclusive. Every therapy is specialized and each brand is unique so we don’t believe in traditional condition-based segments. We seek to understand your challenges and business goals when designing custom audiences. Whether a market leader, a new entrant facing adherence challenges or are planning to execute a multi-product strategy, we canhelp.
TEAM - SWOOP
A Little Bit About Us. We're a team of experienced data scientists, life sciences experts and emerging technology professionals that developed the industry’s first HIPPA-certified system of engagement to define, uncover, and activate exclusive patient segments thatCONNECT WITH US
Let's Connect. Whether more information, an initial consult, a career opportunity or media request, get in touch with us.FAQ - SWOOP
Swoop was founded by Ron Ellwell and Simon Simoeonov. Ron was previously an Operating Partner at Bessemer Ventures and served on the Boards of several companies including including MFORMA, now owned by Electronic Arts, Enforta, now owned by ER Telecom, and ReefEdge, now owned by Symantec; Chief Executive Officer of Goal.com, the world’s second largest online sports media company only IDEAL PATIENT AUDIENCES Utilize your exclusive patient audience for Programmatic, Social Media, Website Personalization, Addressable TV, Linear TV and On Demand Audio deployment. First Party Data. Your first-party data can be unified with our own data pool regardless of scale, then utilized for further fidelity when building custom audiences. PerformanceMetrics.
CAREERS - SWOOP
Swoop offers the opportunity for personal and professional growth on an unprecedented scale. You will learn, innovate, and excel at a company focused on applying machine learning, artificial intelligence and real world data to some of the healthcare and life sciencesWWW.SWOOP.COM
www.swoop.com
IDEAL PATIENT MICROSEGMENTS Granular Behavioral Microsegments of Your Ideal Patient Population. Traditional market segmentation modeling starts with a relatively small number of demographic and lifestyle characteristics. Each consumer is then slotted into the best fitting descriptor. The result is an artificially simplistic view of healthcare consumer groups thatcreates
JOHN SEANER
John Seaner. Chief Marketing Officer. John leads a team charged with amplifying our brand, communicating the organization’s business value, and earning the loyalty of our clients. He has a 30 year track record of driving innovation, operational improvement, profitable revenue growth and sustainable competitive advantage for technologySWOOP OPT OUT
Swoop Consumer Opt-Out Tools Control Over Data. You are able to opt out of having new data associated with your device and to request that we disassociate data we already have from your device. 1:1 NPI HCP AUDIENCES Activate your own NPI list or we’ll build one for you using 1:1 deterministic matching to our data pool of 1.6M health care providers using no look-alike modeling.IDEAL HCP OVERVIEW
Ideal HCP Influencer Overview. Learn how ML and AI in conjunction with our proprietary Real World Data universe can amplify your NPI audiences by uncovering healthcare providers most influential to your brand and extending your reach outside of the typical prescriber-based specialty list by identifying your missing high-value brandactivators.
IDEAL PATIENT MICROSEGMENTS Granular Behavioral Microsegments of Your Ideal Patient Population. Traditional market segmentation modeling starts with a relatively small number of demographic and lifestyle characteristics. Each consumer is then slotted into the best fitting descriptor. The result is an artificially simplistic view of healthcare consumer groups thatcreates
NEWSLETTER SUBSCRIPTION Obtain insights about our latest offerings, new features and strategic partnerships, as well as recommendations to optimize Swoop'ssolutions.
WWW.SWOOP.COM
www.swoop.com
CONSUMER PRIVACY POLICY 8. Contacting Swoop. For any questions or comments about Swoop or the Swoop Services and privacy, please email Swoop at privacy@swoop.com or contact Swoop at: Swoop Inc. 125 Cambridgepark Drive, Suite 305. Cambridge, MA 02140. Effective Date: September 9, 2019. RON ELWELL - SWOOP.COM Ron Elwell is the Founder and CEO of Swoop. Ron leads a team charged with corporate strategy, product innovation and customer growth.SWOOP OPT OUT
Swoop Consumer Opt-Out Tools Control Over Data. You are able to opt out of having new data associated with your device and to request that we disassociate data we already have from your device. SWOOP PRIVACY WEBINAR The mission of the pharmaceutical industry is straightforward: Educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants in their medical journey.SIMEON SIMEONOV
Simeon Simeonov is Founder and CTO of Swoop. Sim leads a team charged with product innovation, engineering and user experience, He brings more than 25 years of experience in building high performance engineering teams that have pushed the boundaries of deep learning, artificial intelligence and neural networks. PRECISION HEALTHCARE MARKETING Exclusive. Every therapy is specialized and each brand is unique so we don’t believe in traditional condition-based segments. We seek to understand your challenges and business goals when designing custom audiences. Whether a market leader, a new entrant facing adherence challenges or are planning to execute a multi-product strategy, we canhelp.
CONNECT WITH US
Let's Connect. Whether more information, an initial consult, a career opportunity or media request, get in touch with us.TEAM - SWOOP
A Little Bit About Us. We're a team of experienced data scientists, life sciences experts and emerging technology professionals that developed the industry’s first HIPPA-certified system of engagement to define, uncover, and activate exclusive patient segments that IDEAL PATIENT AUDIENCES Utilize your exclusive patient audience for Programmatic, Social Media, Website Personalization, Addressable TV, Linear TV and On Demand Audio deployment. First Party Data. Your first-party data can be unified with our own data pool regardless of scale, then utilized for further fidelity when building custom audiences. PerformanceMetrics.
WHY SWOOP
Simply put, Swoop's system of engagement uncovers exclusive segments that are much higher in Audience Quality. This leads to greater conversion rates, pronounced increases in Rx lift and adherence, as well as improved Patient Lifetime Value (PLTV). Just let us know upfront your Audience Quality benchmark and we will guarantee to beatit.
FAQ - SWOOP
Swoop was founded by Ron Ellwell and Simon Simoeonov. Ron was previously an Operating Partner at Bessemer Ventures and served on the Boards of several companies including including MFORMA, now owned by Electronic Arts, Enforta, now owned by ER Telecom, and ReefEdge, now owned by Symantec; Chief Executive Officer of Goal.com, the world’s second largest online sports media company only IDEAL PATIENT MICROSEGMENTS Granular Behavioral Microsegments of Your Ideal Patient Population. Traditional market segmentation modeling starts with a relatively small number of demographic and lifestyle characteristics. Each consumer is then slotted into the best fitting descriptor. The result is an artificially simplistic view of healthcare consumer groups thatcreates
NEWSLETTER SUBSCRIPTION Obtain insights about our latest offerings, new features and strategic partnerships, as well as recommendations to optimize Swoop'ssolutions.
SWOOP OPT OUT
Swoop Consumer Opt-Out Tools Control Over Data. You are able to opt out of having new data associated with your device and to request that we disassociate data we already have from your device.JOHN SEANER
John Seaner. Chief Marketing Officer. John leads a team charged with amplifying our brand, communicating the organization’s business value, and earning the loyalty of our clients. He has a 30 year track record of driving innovation, operational improvement, profitable revenue growth and sustainable competitive advantage for technology PRECISION HEALTHCARE MARKETING Exclusive. Every therapy is specialized and each brand is unique so we don’t believe in traditional condition-based segments. We seek to understand your challenges and business goals when designing custom audiences. Whether a market leader, a new entrant facing adherence challenges or are planning to execute a multi-product strategy, we canhelp.
CONNECT WITH US
Let's Connect. Whether more information, an initial consult, a career opportunity or media request, get in touch with us.TEAM - SWOOP
A Little Bit About Us. We're a team of experienced data scientists, life sciences experts and emerging technology professionals that developed the industry’s first HIPPA-certified system of engagement to define, uncover, and activate exclusive patient segments that IDEAL PATIENT AUDIENCES Utilize your exclusive patient audience for Programmatic, Social Media, Website Personalization, Addressable TV, Linear TV and On Demand Audio deployment. First Party Data. Your first-party data can be unified with our own data pool regardless of scale, then utilized for further fidelity when building custom audiences. PerformanceMetrics.
WHY SWOOP
Simply put, Swoop's system of engagement uncovers exclusive segments that are much higher in Audience Quality. This leads to greater conversion rates, pronounced increases in Rx lift and adherence, as well as improved Patient Lifetime Value (PLTV). Just let us know upfront your Audience Quality benchmark and we will guarantee to beatit.
FAQ - SWOOP
Swoop was founded by Ron Ellwell and Simon Simoeonov. Ron was previously an Operating Partner at Bessemer Ventures and served on the Boards of several companies including including MFORMA, now owned by Electronic Arts, Enforta, now owned by ER Telecom, and ReefEdge, now owned by Symantec; Chief Executive Officer of Goal.com, the world’s second largest online sports media company only IDEAL PATIENT MICROSEGMENTS Granular Behavioral Microsegments of Your Ideal Patient Population. Traditional market segmentation modeling starts with a relatively small number of demographic and lifestyle characteristics. Each consumer is then slotted into the best fitting descriptor. The result is an artificially simplistic view of healthcare consumer groups thatcreates
NEWSLETTER SUBSCRIPTION Obtain insights about our latest offerings, new features and strategic partnerships, as well as recommendations to optimize Swoop'ssolutions.
SWOOP OPT OUT
Swoop Consumer Opt-Out Tools Control Over Data. You are able to opt out of having new data associated with your device and to request that we disassociate data we already have from your device.JOHN SEANER
John Seaner. Chief Marketing Officer. John leads a team charged with amplifying our brand, communicating the organization’s business value, and earning the loyalty of our clients. He has a 30 year track record of driving innovation, operational improvement, profitable revenue growth and sustainable competitive advantage for technologyTEAM - SWOOP
A Little Bit About Us. We're a team of experienced data scientists, life sciences experts and emerging technology professionals that developed the industry’s first HIPPA-certified system of engagement to define, uncover, and activate exclusive patient segments thatSWOOP NEWSROOM
Driving optimal patient outcomes through RWD-based and AI-generated digital audiences for the pharmaceutical industry.CAREERS - SWOOP
Swoop offers the opportunity for personal and professional growth on an unprecedented scale. You will learn, innovate, and excel at a company focused on applying machine learning, artificial intelligence and real world data to some of the healthcare and life sciencesIDEAL HCP OVERVIEW
Ideal HCP Influencer Overview. Learn how ML and AI in conjunction with our proprietary Real World Data universe can amplify your NPI audiences by uncovering healthcare providers most influential to your brand and extending your reach outside of the typical prescriber-based specialty list by identifying your missing high-value brandactivators.
IDEAL PATIENT AUDIENCES OVERVIEW Find out how Swoop: Leads the industry in defining and uncover exclusive audiences based on client-specific market definitions and performance criteria. IDEAL PATIENT MICROSEGMENTS Granular Behavioral Microsegments of Your Ideal Patient Population. Traditional market segmentation modeling starts with a relatively small number of demographic and lifestyle characteristics. Each consumer is then slotted into the best fitting descriptor. The result is an artificially simplistic view of healthcare consumer groups thatcreates
CONSUMER HEALTH SEGMENTS The following segments are representative of the custom health segments that Swoop builds on behalf of our clients. All audience segments are modeled on the following set of user characteristics: Gender, Age, Income, Education, Marital Status, Presence of Children and Geographic Region. 1:1 NPI HCP AUDIENCES Activate your own NPI list or we’ll build one for you using 1:1 deterministic matching to our data pool of 1.6M health care providers using no look-alike modeling.SWOOP BLOG
San Francisco (January 7, 2021) – Global health innovation leader W2O today announced it has acquired tech-enabled companies Swoop and IPM.ai, further accelerating what is expected to be its 20th c SWOOP PRIVACY WEBINAR The mission of the pharmaceutical industry is straightforward: Educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants in their medical journey. PRECISION HEALTHCARE MARKETING Swoop utilizes RWD and AI to uncover precise, privacy-safe target segments of ideal patients that are higher in audience quality and drive increased Rx liftCONNECT WITH US
Whether more information, an initial consult, a career opportunity or media request, get in touch with us.TEAM - SWOOP
We're a team of experienced data scientists, life sciences experts and emerging technology professionals that developed the industry’s first HIPPA-certified system of engagement to define, uncover, and activate exclusive patient segments that fuel optimal cross-channel engagement strategies.WHY SWOOP
Swoop utilizes artificial intelligence to uncover precision, privacy-safe target segments of ideal patients that are higher in audience quality and drive increased script lift so that pharmaceutical companies can better educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants intheir medical
FAQ - SWOOP
Swoop was founded by Ron Ellwell and Simon Simoeonov. Ron was previously an Operating Partner at Bessemer Ventures and served on the Boards of several companies including including MFORMA, now owned by Electronic Arts, Enforta, now owned by ER Telecom, and ReefEdge, now owned by Symantec; Chief Executive Officer of Goal.com, the world’s second largest online sports media company only IDEAL PATIENT AUDIENCES Swoop defines and uncovers exclusive audiences based on client-specific market definitions and performance criteria that fuel optimal cross-channel marketing strategies to engage the ideal patient with the ideal message through the ideal channel. NEWSLETTER SUBSCRIPTION Obtain insights about our latest offerings, new features and strategic partnerships, as well as recommendations to optimize Swoop'ssolutions.
IDEAL PATIENT MICROSEGMENTS Ideal Patient Microsegments, driven by RWD, ML and AI, further enhance the precision of Swoop's Patient AudiencesJOHN SEANER
John Seaner is Chief Marketing Officer of Swoop, the leader of ML and AI generated digital audiences for precision healthcare marketing. SWOOP OPT OUTLOG IN SWOOP TVSWOOP TV APP Swoop Consumer Opt-Out Tools Control Over Data. You are able to opt out of having new data associated with your device and to request that we disassociate data we already have from your device. PRECISION HEALTHCARE MARKETING Swoop utilizes RWD and AI to uncover precise, privacy-safe target segments of ideal patients that are higher in audience quality and drive increased Rx liftCONNECT WITH US
Whether more information, an initial consult, a career opportunity or media request, get in touch with us.TEAM - SWOOP
We're a team of experienced data scientists, life sciences experts and emerging technology professionals that developed the industry’s first HIPPA-certified system of engagement to define, uncover, and activate exclusive patient segments that fuel optimal cross-channel engagement strategies.WHY SWOOP
Swoop utilizes artificial intelligence to uncover precision, privacy-safe target segments of ideal patients that are higher in audience quality and drive increased script lift so that pharmaceutical companies can better educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants intheir medical
FAQ - SWOOP
Swoop was founded by Ron Ellwell and Simon Simoeonov. Ron was previously an Operating Partner at Bessemer Ventures and served on the Boards of several companies including including MFORMA, now owned by Electronic Arts, Enforta, now owned by ER Telecom, and ReefEdge, now owned by Symantec; Chief Executive Officer of Goal.com, the world’s second largest online sports media company only IDEAL PATIENT AUDIENCES Swoop defines and uncovers exclusive audiences based on client-specific market definitions and performance criteria that fuel optimal cross-channel marketing strategies to engage the ideal patient with the ideal message through the ideal channel. NEWSLETTER SUBSCRIPTION Obtain insights about our latest offerings, new features and strategic partnerships, as well as recommendations to optimize Swoop'ssolutions.
IDEAL PATIENT MICROSEGMENTS Ideal Patient Microsegments, driven by RWD, ML and AI, further enhance the precision of Swoop's Patient AudiencesJOHN SEANER
John Seaner is Chief Marketing Officer of Swoop, the leader of ML and AI generated digital audiences for precision healthcare marketing. SWOOP OPT OUTLOG IN SWOOP TVSWOOP TV APP Swoop Consumer Opt-Out Tools Control Over Data. You are able to opt out of having new data associated with your device and to request that we disassociate data we already have from your device.TEAM - SWOOP
A Little Bit About Us. We're a team of experienced data scientists, life sciences experts and emerging technology professionals that developed the industry’s first HIPPA-certified system of engagement to define, uncover, and activate exclusive patient segments thatSWOOP NEWSROOM
Driving optimal patient outcomes through RWD-based and AI-generated digital audiences for the pharmaceutical industry.CAREERS - SWOOP
Swoop offers the opportunity for personal and professional growth on an unprecedented scale. You will learn, innovate, and excel at a company focused on applying machine learning, artificial intelligence and real world data to some of the healthcare and life sciences IDEAL PATIENT AUDIENCES Utilize your exclusive patient audience for Programmatic, Social Media, Website Personalization, Addressable TV, Linear TV and On Demand Audio deployment. First Party Data. Your first-party data can be unified with our own data pool regardless of scale, then utilized for further fidelity when building custom audiences. PerformanceMetrics.
IDEAL HCP OVERVIEW
Ideal HCP Influencer Overview. Learn how ML and AI in conjunction with our proprietary Real World Data universe can amplify your NPI audiences by uncovering healthcare providers most influential to your brand and extending your reach outside of the typical prescriber-based specialty list by identifying your missing high-value brandactivators.
IDEAL PATIENT AUDIENCES OVERVIEW Find out how Swoop: Leads the industry in defining and uncover exclusive audiences based on client-specific market definitions and performance criteria. IDEAL PATIENT MICROSEGMENTS Granular Behavioral Microsegments of Your Ideal Patient Population. Traditional market segmentation modeling starts with a relatively small number of demographic and lifestyle characteristics. Each consumer is then slotted into the best fitting descriptor. The result is an artificially simplistic view of healthcare consumer groups thatcreates
CONSUMER HEALTH SEGMENTS The following segments are representative of the custom health segments that Swoop builds on behalf of our clients. All audience segments are modeled on the following set of user characteristics: Gender, Age, Income, Education, Marital Status, Presence of Children and Geographic Region.SWOOP BLOG
San Francisco (January 7, 2021) – Global health innovation leader W2O today announced it has acquired tech-enabled companies Swoop and IPM.ai, further accelerating what is expected to be its 20th c SWOOP PRIVACY WEBINAR The mission of the pharmaceutical industry is straightforward: Educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants in their medical journey.Skip to content
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CCPA-READY HEALTH ADVERTISING IS HERE Learn How Swoop's Solution Satisfies CPAA Regulations*
HEALTHCARE DATA EVOLVED ENABLING IMPROVED PATIENT CARE, PRECISION DTC AND HCP MARKETING ANDLOWER COST OF CARE
Learn How Swoop's AI Solutions Can Help*
CCPA-READY HEALTH ADVERTISING IS HERE Learn How Swoop's Solution Satisfies CPAA Regulations*
HEALTHCARE DATA EVOLVED ENABLING IMPROVED PATIENT CARE, PRECISION DTC AND HCP MARKETING ANDLOWER COST OF CARE
Learn How Swoop's AI Solutions Can Help* 1
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HomeDaniel Ruby
2019-07-23T20:39:07+00:00__Consumer Opt Out
INSIGHTS WITH ACTIONS FOR PHARMACEUTICAL AND BIOTECH BRANDS At Swoop, we provide you with the data, the industry knowledge and the data science expertise to help you discover new insights about your market, consumers and HCPs. What’s more, we take those insights and empower you to execute across your personal promotions teams, as well as your consumer and HCP media, in an informed, efficient and intelligent closed-loop platform. By both providing and executing on the most valuable insights about your market, Swoop helps you UNDERSTAND, FIND, ENGAGE AND CONVERT YOUR IDEAL PATIENT AND HCP POPULATIONS. THE HEALTHCARE INDUSTRY’S PREMIER AI AND ML SOLUTIONSPATIENT FINDING
Swoop, with intelligence by IPM.ai, uses advanced AI and machine learning to identify your Ideal Patient Population and their associated HCPs. We transform data into a deeper understanding of your Ideal Patients. Learn more about using Swoop to find patients in need of your therapy and their healthcare providers.Learn More
TRIGGER LISTS
Precision medicine demands precision timing, and Swoop’s trigger lists ensure that your sales team can find a potential patient’s HCP as soon as he or she enters your model. Don’t wait for your next NPI list refresh – get HCPs as soon as they are associated with new members of your Ideal Patient Population.Learn More
PATIENT SEGMENTATION Who is your ideal patient? Where do they live, what do they do, and how can you best reach them with messaging that fits their lifestyle? See how Swoop’s patient segmentation ability helps you better define your patients.Learn More
KOL MAPPING
Nothing is more important to your brand than determining who the Key Opinion Leaders are for your patient population. With powerful AI tools, Swoop can help you discover the physicians who are most influential for your Ideal Patient Population. Find and activate yourKOLs with Swoop.
Learn More
DIGITAL MESSAGING
By building robust, custom targeting rules, Swoop is able to create and message specific segments of your Ideal Patient Population online. By leveraging health and demographic data in a fully HIPAA-certified manner, Swoop can offer a powerful engine for reaching segments of interest in a targeted, cost-effective and privacy-safe way.Learn More
PATIENT FINDING
Swoop, with intelligence by IPM.ai, uses advanced AI and machine learning to identify your Ideal Patient Population and their associated HCPs. We transform data into a deeper understanding of your Ideal Patients. Learn more about using Swoop to find patients in need of your therapy and their healthcare providers.Learn More
NEWS
The latest news and research from Swoop.*
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Andrés Corrada-Emmanuel 2019-07-08T18:51:14+00:00 THE ROLE OF ANONYMITY IN PRIVACY Andrés Corrada-Emmanuel 2019-07-08T18:51:14+00:00July8th, 2019|
There has been a significant uptick in the online privacy discussion of late, with industry heavyweights in the crosshairs of*
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Daniel Ruby
2019-06-17T19:44:35+00:00 KNOW THY PATIENTS – WITH DATADaniel Ruby
2019-06-17T19:44:35+00:00June17th, 2019|
Improved patient care, better patient outcomes, lower healthcare costs, a greater understanding of the patients and their journey -artificial
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Daniel Ruby
2019-06-15T00:50:37+00:00 LEXICASE SELECTION AND EVOLUTIONARY AI – UPCOMING PAPERDaniel Ruby
2019-06-15T00:50:37+00:00June14th, 2019|
Swoop engineer Ed Pantridge has co-authored a paper entitled "Lexicase Selection of Specialists," up for the prestigious Best Paper AwardView All
WHAT PEOPLE ARE SAYING Thanks for taking the time to explain your system. It’s incredibly exciting and particularly necessary for the dynamics of our disease state given the multiplicity of HCP specialties that are involved in diagnosis and treatment of patients that suffer from AHPs. — Aaron Beitner, Associate Director, Brand Management AlnylamPharmaceuticals
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