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TAPAD | TAPADLIFE
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and therebyTAPAD | SWITCHBOARD
Switchboard is a module in The Tapad Graph that connects traditional digital identifiers and the new wave of cookieless IDs that will beused in the future
TAPAD APPOINTS BLANE SIMS AS CHIEF PRODUCT OFFICER Industry vet brings more than 20 years of experience to drive Tapad’s continued innovation in digital identity resolution. New York, NY (May 12, 2021) – Tapad, a global leader in cross-device digital identity resolution, and a part of Experian, has appointed Blane Sims as the company’s Chief Product Officer.Sims will lead efforts behind the ideation and execution of Tapad’s new and INTRODUCING SWITCHBOARD SWITCHBOARD FOR GRAPH CUSTOMERS. For existing Tapad customers who leverage the Switchboard module in The Tapad Graph, it will provide a seamless way to facilitate interoperability while resolving identity back to a Household or Individual.By providing this translation layer, Tapad will take on the responsibility of encryption and decryption protocols where applicable, which will deliver addedTAPAD TALKS
Episode 4: Ad Tech Awakens. Blog. Connecting Addressable TV to Your Holiday Strategy. Blog. Harness the Power of Household Advertising Strategies. Blog. International Travel Client retains user profiles with The Tapad Graph. Blog. What is the future of identity resolution? 2021: WE'RE ALL SCREAMING FOR MORE STREAMING 2021: We're All Screaming for More Streaming. 2020 was an unprecedented year for Addressable TV. In 2021, as the fight for subscribers continues, Addressable platforms are continuing to prove their value to both potential consumers and advertisers; while proving that Connected TV delivers.. To find out why you should take advantage of this booming channel as part of your strategy to reach your TAPAD AND THE FUTURE OF COOKIES Earlier this week, Google announced plans to create “.. a path towards making third-party cookies obsolete”; which will result in the phasing out of support for third-party cookies in its Chrome browser within two years.While there has been much discussion and debate on the future of the third-party cookie, an announcement from Google has been anticipated for some time. HOW NOT TO GET MILKED BY THE CASH COW OF CRYPTOJACKING Here in part 2, my Tapad colleague Husnain Bustam, cloud security engineering, and I will provide guidance and advice on securing your cloud environment from TAPAD | HOMEPAGESOLUTIONSRESOURCESGET IN TOUCHEVENTSGUIDESWHY TAPAD We provide the world’s leading digital cross-device graph. By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use TAPAD | THE TAPAD GRAPH Simply put, The Tapad Graph is a data file that includes digital ad IDs that are clustered at the individual and/or household level. It’s built using a set of customer provided input IDs as a baseline, and from there we connect those IDs to other IDs associated with them — across multiple digital device types.TAPAD | TAPADLIFE
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and therebyTAPAD | SWITCHBOARD
Switchboard is a module in The Tapad Graph that connects traditional digital identifiers and the new wave of cookieless IDs that will beused in the future
TAPAD APPOINTS BLANE SIMS AS CHIEF PRODUCT OFFICER Industry vet brings more than 20 years of experience to drive Tapad’s continued innovation in digital identity resolution. New York, NY (May 12, 2021) – Tapad, a global leader in cross-device digital identity resolution, and a part of Experian, has appointed Blane Sims as the company’s Chief Product Officer.Sims will lead efforts behind the ideation and execution of Tapad’s new and INTRODUCING SWITCHBOARD SWITCHBOARD FOR GRAPH CUSTOMERS. For existing Tapad customers who leverage the Switchboard module in The Tapad Graph, it will provide a seamless way to facilitate interoperability while resolving identity back to a Household or Individual.By providing this translation layer, Tapad will take on the responsibility of encryption and decryption protocols where applicable, which will deliver addedTAPAD TALKS
Episode 4: Ad Tech Awakens. Blog. Connecting Addressable TV to Your Holiday Strategy. Blog. Harness the Power of Household Advertising Strategies. Blog. International Travel Client retains user profiles with The Tapad Graph. Blog. What is the future of identity resolution? 2021: WE'RE ALL SCREAMING FOR MORE STREAMING 2021: We're All Screaming for More Streaming. 2020 was an unprecedented year for Addressable TV. In 2021, as the fight for subscribers continues, Addressable platforms are continuing to prove their value to both potential consumers and advertisers; while proving that Connected TV delivers.. To find out why you should take advantage of this booming channel as part of your strategy to reach your TAPAD AND THE FUTURE OF COOKIES Earlier this week, Google announced plans to create “.. a path towards making third-party cookies obsolete”; which will result in the phasing out of support for third-party cookies in its Chrome browser within two years.While there has been much discussion and debate on the future of the third-party cookie, an announcement from Google has been anticipated for some time. HOW NOT TO GET MILKED BY THE CASH COW OF CRYPTOJACKING Here in part 2, my Tapad colleague Husnain Bustam, cloud security engineering, and I will provide guidance and advice on securing your cloud environment fromTAPAD | PLATFORMS
Connecting brands to consumers across devices. Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.TAPAD | CTV
Tapad’s CTV ID offering enables brands and agencies to extend their audience reach to the hottest device in in-home entertainment and target consumers at the household level when they’re most engaged.. The Tapad Graph will correlate CTV IDs to the other digital device IDs in your graph file to provide a more holistic cross-device and cross-platform view of users.TAPAD | CAREERS
Tapad is evolving it's work-from-home culture to adapt with the current global climate due to COVID-19. As our home bases of New York and Oslo return closer to normal every day, we're working from home — across 50 cities in the world, and staying virtually connected through engaging Tap Talks, Fireside Chats, Game Nights, Themed Happy Hours and Hackathons.TAPAD | SWITCHBOARD
Switchboard is a module in The Tapad Graph that connects traditional digital identifiers and the new wave of cookieless IDs that will beused in the future
TAPAD | AGENCIES
Successful agencies understand the need to ensure a clients’ message is effectively reaching the right consumer at the right time, across multiple devices. But how do you connect with consumers efficiently across their many devices, ensuring maximized reach, performance andimpact?
TAPAD | IP ONBOARDING The Tapad Graph connects those addresses to devices and other IDs associated with the same IPs, enabling a privacy-safe view of households. Tip: By pairing IP Onboarding capabilities with Tapad’s CTV ID offering, brands and agencies can benefit from more robust connections — and a more holistic view for OTT and cross-platforminitiatives.
MAKE THE CONNECTION · TAPAD Connecting brands to consumers across devices TAPAD | MOBILE CONNECTIONS With the Tapad Graph's global scale, marketers can take advantage of mobile-to-mobile clusters and connect with consumers more effectivelyacross devices.
TAPAD TALKS
Episode 4: Ad Tech Awakens. Blog. Connecting Addressable TV to Your Holiday Strategy. Blog. Harness the Power of Household Advertising Strategies. Blog. International Travel Client retains user profiles with The Tapad Graph. Blog. What is the future of identity resolution?TAPAD ENGINEERING
Engineering, Scala, data science, tech leadership, culture, andwellness.
TAPAD | HOMEPAGESOLUTIONSRESOURCESGET IN TOUCHEVENTSGUIDESWHY TAPAD We provide the world’s leading digital cross-device graph. By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use TAPAD | THE TAPAD GRAPH Simply put, The Tapad Graph is a data file that includes digital ad IDs that are clustered at the individual and/or household level. It’s built using a set of customer provided input IDs as a baseline, and from there we connect those IDs to other IDs associated with them — across multiple digital device types.TAPAD | TAPADLIFE
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and therebyTAPAD | SWITCHBOARD
Switchboard is a module in The Tapad Graph that connects traditional digital identifiers and the new wave of cookieless IDs that will beused in the future
TAPAD APPOINTS BLANE SIMS AS CHIEF PRODUCT OFFICER Industry vet brings more than 20 years of experience to drive Tapad’s continued innovation in digital identity resolution. New York, NY (May 12, 2021) – Tapad, a global leader in cross-device digital identity resolution, and a part of Experian, has appointed Blane Sims as the company’s Chief Product Officer.Sims will lead efforts behind the ideation and execution of Tapad’s new and INTRODUCING SWITCHBOARD SWITCHBOARD FOR GRAPH CUSTOMERS. For existing Tapad customers who leverage the Switchboard module in The Tapad Graph, it will provide a seamless way to facilitate interoperability while resolving identity back to a Household or Individual.By providing this translation layer, Tapad will take on the responsibility of encryption and decryption protocols where applicable, which will deliver addedTAPAD TALKS
Episode 4: Ad Tech Awakens. Blog. Connecting Addressable TV to Your Holiday Strategy. Blog. Harness the Power of Household Advertising Strategies. Blog. International Travel Client retains user profiles with The Tapad Graph. Blog. What is the future of identity resolution? TAPAD LAUNCHES GLOBAL PRIVACY-SAFE SOLUTION TO PROVIDE Switchboard, a module within The Tapad Graph, will connect emerging cookieless identifiers to traditional IDs, creating a more holistic view of the consumer andTAPAD TALKS
Read the latest from Tapad on cross device identity resolution and key insights across programmatic targeting, media measurement, attribution, and more. TAPAD AND THE FUTURE OF COOKIES Earlier this week, Google announced plans to create “.. a path towards making third-party cookies obsolete”; which will result in the phasing out of support for third-party cookies in its Chrome browser within two years.While there has been much discussion and debate on the future of the third-party cookie, an announcement from Google has been anticipated for some time. TAPAD | HOMEPAGESOLUTIONSRESOURCESGET IN TOUCHEVENTSGUIDESWHY TAPAD We provide the world’s leading digital cross-device graph. By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use TAPAD | THE TAPAD GRAPH Simply put, The Tapad Graph is a data file that includes digital ad IDs that are clustered at the individual and/or household level. It’s built using a set of customer provided input IDs as a baseline, and from there we connect those IDs to other IDs associated with them — across multiple digital device types.TAPAD | TAPADLIFE
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and therebyTAPAD | SWITCHBOARD
Switchboard is a module in The Tapad Graph that connects traditional digital identifiers and the new wave of cookieless IDs that will beused in the future
TAPAD APPOINTS BLANE SIMS AS CHIEF PRODUCT OFFICER Industry vet brings more than 20 years of experience to drive Tapad’s continued innovation in digital identity resolution. New York, NY (May 12, 2021) – Tapad, a global leader in cross-device digital identity resolution, and a part of Experian, has appointed Blane Sims as the company’s Chief Product Officer.Sims will lead efforts behind the ideation and execution of Tapad’s new and INTRODUCING SWITCHBOARD SWITCHBOARD FOR GRAPH CUSTOMERS. For existing Tapad customers who leverage the Switchboard module in The Tapad Graph, it will provide a seamless way to facilitate interoperability while resolving identity back to a Household or Individual.By providing this translation layer, Tapad will take on the responsibility of encryption and decryption protocols where applicable, which will deliver addedTAPAD TALKS
Episode 4: Ad Tech Awakens. Blog. Connecting Addressable TV to Your Holiday Strategy. Blog. Harness the Power of Household Advertising Strategies. Blog. International Travel Client retains user profiles with The Tapad Graph. Blog. What is the future of identity resolution? TAPAD LAUNCHES GLOBAL PRIVACY-SAFE SOLUTION TO PROVIDE Switchboard, a module within The Tapad Graph, will connect emerging cookieless identifiers to traditional IDs, creating a more holistic view of the consumer andTAPAD TALKS
Read the latest from Tapad on cross device identity resolution and key insights across programmatic targeting, media measurement, attribution, and more. TAPAD AND THE FUTURE OF COOKIES Earlier this week, Google announced plans to create “.. a path towards making third-party cookies obsolete”; which will result in the phasing out of support for third-party cookies in its Chrome browser within two years.While there has been much discussion and debate on the future of the third-party cookie, an announcement from Google has been anticipated for some time.TAPAD | TAPADLIFE
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and therebyTAPAD | BRANDS
Digital advertising is an effective way to reach your ideal customer. It’s all about reaching the right consumer with the right messages. The challenge is that consumers utilize a variety of devices throughout the day, whether engaging with your brand or when they areon-the-go.
TAPAD | SWITCHBOARD
SWITCHBOARD FOR GRAPH CUSTOMERS. For existing Tapad customers who leverage the Switchboard module in The Tapad Graph, it will provide a seamless way to facilitate interoperability while resolving identity back to a Household Digital ID or Individual ID.TAPAD | CAREERS
Tapad is evolving it's work-from-home culture to adapt with the current global climate due to COVID-19. As our home bases of New York and Oslo return closer to normal every day, we're working from home — across 50 cities in the world, and staying virtually connected through engaging Tap Talks, Fireside Chats, Game Nights, Themed Happy Hours and Hackathons.TAPAD TALKS
Episode 4: Ad Tech Awakens. Blog. Connecting Addressable TV to Your Holiday Strategy. Blog. Harness the Power of Household Advertising Strategies. Blog. International Travel Client retains user profiles with The Tapad Graph. Blog. What is the future of identity resolution?TAPAD ENGINEERING
Engineering, Scala, data science, tech leadership, culture, andwellness.
TAPAD LAUNCHES GLOBAL PRIVACY-SAFE SOLUTION TO PROVIDE Switchboard, a module within The Tapad Graph, will connect emerging cookieless identifiers to traditional IDs, creating a more holistic view of the consumer and 2020: THE YEAR OF ADDRESSABLE TV 2020: The Year of Addressable TV. ADDRESSABLE TV HAS BEEN THROUGH A TRANSFORMATION IN THE PAST YEAR. Streaming content has become the most coveted space for creators and advertisers with the rise of new apps and platforms; but the influx of stay-at-home orders around the country have shifted television viewership as we know it, and streaming apps are popping up in droves to take HOW NOT TO GET MILKED BY THE CASH COW OF CRYPTOJACKING Here in part 2, my Tapad colleague Husnain Bustam, cloud security engineering, and I will provide guidance and advice on securing your cloud environment fromMONARCH-CASE-STUDY
Monarch began to see improved mobile advertising results with its ad delivery partner, Flashtalking. The Tapad Device Graph™ was combined with Flashtalking’s probabilistic device IDs to build a complete graph of the airline’s digital audience. This graph has become a critical tool for Monarch’s marketers as they leverageFlashtalking's
TAPAD | HOMEPAGESOLUTIONSRESOURCESGET IN TOUCHEVENTSGUIDESWHY TAPAD We provide the world’s leading digital cross-device graph. By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use TAPAD | THE TAPAD GRAPH Simply put, The Tapad Graph is a data file that includes digital ad IDs that are clustered at the individual and/or household level. It’s built using a set of customer provided input IDs as a baseline, and from there we connect those IDs to other IDs associated with them — across multiple digital device types.TAPAD | TAPADLIFE
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby TAPAD | MOBILE CONNECTIONS With the Tapad Graph's global scale, marketers can take advantage of mobile-to-mobile clusters and connect with consumers more effectivelyacross devices.
TAPAD | SWITCHBOARD
Switchboard is a module in The Tapad Graph that connects traditional digital identifiers and the new wave of cookieless IDs that will beused in the future
MAKE THE CONNECTION · TAPAD Connecting brands to consumers across devices TAPAD APPOINTS BLANE SIMS AS CHIEF PRODUCT OFFICER Industry vet brings more than 20 years of experience to drive Tapad’s continued innovation in digital identity resolution. New York, NY (May 12, 2021) – Tapad, a global leader in cross-device digital identity resolution, and a part of Experian, has appointed Blane Sims as the company’s Chief Product Officer.Sims will lead efforts behind the ideation and execution of Tapad’s new andTAPAD TALKS
Episode 4: Ad Tech Awakens. Blog. Connecting Addressable TV to Your Holiday Strategy. Blog. Harness the Power of Household Advertising Strategies. Blog. International Travel Client retains user profiles with The Tapad Graph. Blog. What is the future of identity resolution? INTRODUCING SWITCHBOARD SWITCHBOARD FOR GRAPH CUSTOMERS. For existing Tapad customers who leverage the Switchboard module in The Tapad Graph, it will provide a seamless way to facilitate interoperability while resolving identity back to a Household or Individual.By providing this translation layer, Tapad will take on the responsibility of encryption and decryption protocols where applicable, which will deliver added TAPAD AND THE FUTURE OF COOKIES Earlier this week, Google announced plans to create “.. a path towards making third-party cookies obsolete”; which will result in the phasing out of support for third-party cookies in its Chrome browser within two years.While there has been much discussion and debate on the future of the third-party cookie, an announcement from Google has been anticipated for some time. TAPAD | HOMEPAGESOLUTIONSRESOURCESGET IN TOUCHEVENTSGUIDESWHY TAPAD We provide the world’s leading digital cross-device graph. By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use TAPAD | THE TAPAD GRAPH Simply put, The Tapad Graph is a data file that includes digital ad IDs that are clustered at the individual and/or household level. It’s built using a set of customer provided input IDs as a baseline, and from there we connect those IDs to other IDs associated with them — across multiple digital device types.TAPAD | TAPADLIFE
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby TAPAD | MOBILE CONNECTIONS With the Tapad Graph's global scale, marketers can take advantage of mobile-to-mobile clusters and connect with consumers more effectivelyacross devices.
TAPAD | SWITCHBOARD
Switchboard is a module in The Tapad Graph that connects traditional digital identifiers and the new wave of cookieless IDs that will beused in the future
MAKE THE CONNECTION · TAPAD Connecting brands to consumers across devices TAPAD APPOINTS BLANE SIMS AS CHIEF PRODUCT OFFICER Industry vet brings more than 20 years of experience to drive Tapad’s continued innovation in digital identity resolution. New York, NY (May 12, 2021) – Tapad, a global leader in cross-device digital identity resolution, and a part of Experian, has appointed Blane Sims as the company’s Chief Product Officer.Sims will lead efforts behind the ideation and execution of Tapad’s new andTAPAD TALKS
Episode 4: Ad Tech Awakens. Blog. Connecting Addressable TV to Your Holiday Strategy. Blog. Harness the Power of Household Advertising Strategies. Blog. International Travel Client retains user profiles with The Tapad Graph. Blog. What is the future of identity resolution? INTRODUCING SWITCHBOARD SWITCHBOARD FOR GRAPH CUSTOMERS. For existing Tapad customers who leverage the Switchboard module in The Tapad Graph, it will provide a seamless way to facilitate interoperability while resolving identity back to a Household or Individual.By providing this translation layer, Tapad will take on the responsibility of encryption and decryption protocols where applicable, which will deliver added TAPAD AND THE FUTURE OF COOKIES Earlier this week, Google announced plans to create “.. a path towards making third-party cookies obsolete”; which will result in the phasing out of support for third-party cookies in its Chrome browser within two years.While there has been much discussion and debate on the future of the third-party cookie, an announcement from Google has been anticipated for some time.TAPAD | PLATFORMS
Connecting brands to consumers across devices. Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.TAPAD | BRANDS
Digital advertising is an effective way to reach your ideal customer. It’s all about reaching the right consumer with the right messages. The challenge is that consumers utilize a variety of devices throughout the day, whether engaging with your brand or when they areon-the-go.
TAPAD | CTV
Tapad’s CTV ID offering enables brands and agencies to extend their audience reach to the hottest device in in-home entertainment and target consumers at the household level when they’re most engaged.. The Tapad Graph will correlate CTV IDs to the other digital device IDs in your graph file to provide a more holistic cross-device and cross-platform view of users.TAPAD | SWITCHBOARD
SWITCHBOARD FOR GRAPH CUSTOMERS. For existing Tapad customers who leverage the Switchboard module in The Tapad Graph, it will provide a seamless way to facilitate interoperability while resolving identity back to a Household Digital ID or Individual ID.TAPAD | CAREERS
Tapad is evolving it's work-from-home culture to adapt with the current global climate due to COVID-19. As our home bases of New York and Oslo return closer to normal every day, we're working from home — across 50 cities in the world, and staying virtually connected through engaging Tap Talks, Fireside Chats, Game Nights, Themed Happy Hours and Hackathons.TAPAD | AGENCIES
Successful agencies understand the need to ensure a clients’ message is effectively reaching the right consumer at the right time, across multiple devices. But how do you connect with consumers efficiently across their many devices, ensuring maximized reach, performance andimpact?
MAKE THE CONNECTION · TAPAD Connecting brands to consumers across devices TAPAD | IP ONBOARDING The Tapad Graph connects those addresses to devices and other IDs associated with the same IPs, enabling a privacy-safe view of households. Tip: By pairing IP Onboarding capabilities with Tapad’s CTV ID offering, brands and agencies can benefit from more robust connections — and a more holistic view for OTT and cross-platforminitiatives.
TAPAD ENGINEERING
Engineering, Scala, data science, tech leadership, culture, andwellness.
HOW NOT TO GET MILKED BY THE CASH COW OF CRYPTOJACKING Here in part 2, my Tapad colleague Husnain Bustam, cloud security engineering, and I will provide guidance and advice on securing your cloud environment from TAPAD | HOMEPAGESOLUTIONSRESOURCESGET IN TOUCHEVENTSGUIDESWHY TAPAD We provide the world’s leading digital cross-device graph. By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use TAPAD | THE TAPAD GRAPH Simply put, The Tapad Graph is a data file that includes digital ad IDs that are clustered at the individual and/or household level. It’s built using a set of customer provided input IDs as a baseline, and from there we connect those IDs to other IDs associated with them — across multiple digital device types.TAPAD | TAPADLIFE
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby TAPAD | MOBILE CONNECTIONS With the Tapad Graph's global scale, marketers can take advantage of mobile-to-mobile clusters and connect with consumers more effectivelyacross devices.
TAPAD | SWITCHBOARD
Switchboard is a module in The Tapad Graph that connects traditional digital identifiers and the new wave of cookieless IDs that will beused in the future
MAKE THE CONNECTION · TAPAD Connecting brands to consumers across devices TAPAD APPOINTS BLANE SIMS AS CHIEF PRODUCT OFFICER Industry vet brings more than 20 years of experience to drive Tapad’s continued innovation in digital identity resolution. New York, NY (May 12, 2021) – Tapad, a global leader in cross-device digital identity resolution, and a part of Experian, has appointed Blane Sims as the company’s Chief Product Officer.Sims will lead efforts behind the ideation and execution of Tapad’s new andTAPAD TALKS
Episode 4: Ad Tech Awakens. Blog. Connecting Addressable TV to Your Holiday Strategy. Blog. Harness the Power of Household Advertising Strategies. Blog. International Travel Client retains user profiles with The Tapad Graph. Blog. What is the future of identity resolution? INTRODUCING SWITCHBOARD SWITCHBOARD FOR GRAPH CUSTOMERS. For existing Tapad customers who leverage the Switchboard module in The Tapad Graph, it will provide a seamless way to facilitate interoperability while resolving identity back to a Household or Individual.By providing this translation layer, Tapad will take on the responsibility of encryption and decryption protocols where applicable, which will deliver added TAPAD AND THE FUTURE OF COOKIES Earlier this week, Google announced plans to create “.. a path towards making third-party cookies obsolete”; which will result in the phasing out of support for third-party cookies in its Chrome browser within two years.While there has been much discussion and debate on the future of the third-party cookie, an announcement from Google has been anticipated for some time. TAPAD | HOMEPAGESOLUTIONSRESOURCESGET IN TOUCHEVENTSGUIDESWHY TAPAD We provide the world’s leading digital cross-device graph. By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use TAPAD | THE TAPAD GRAPH Simply put, The Tapad Graph is a data file that includes digital ad IDs that are clustered at the individual and/or household level. It’s built using a set of customer provided input IDs as a baseline, and from there we connect those IDs to other IDs associated with them — across multiple digital device types.TAPAD | TAPADLIFE
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby TAPAD | MOBILE CONNECTIONS With the Tapad Graph's global scale, marketers can take advantage of mobile-to-mobile clusters and connect with consumers more effectivelyacross devices.
TAPAD | SWITCHBOARD
Switchboard is a module in The Tapad Graph that connects traditional digital identifiers and the new wave of cookieless IDs that will beused in the future
MAKE THE CONNECTION · TAPAD Connecting brands to consumers across devices TAPAD APPOINTS BLANE SIMS AS CHIEF PRODUCT OFFICER Industry vet brings more than 20 years of experience to drive Tapad’s continued innovation in digital identity resolution. New York, NY (May 12, 2021) – Tapad, a global leader in cross-device digital identity resolution, and a part of Experian, has appointed Blane Sims as the company’s Chief Product Officer.Sims will lead efforts behind the ideation and execution of Tapad’s new andTAPAD TALKS
Episode 4: Ad Tech Awakens. Blog. Connecting Addressable TV to Your Holiday Strategy. Blog. Harness the Power of Household Advertising Strategies. Blog. International Travel Client retains user profiles with The Tapad Graph. Blog. What is the future of identity resolution? INTRODUCING SWITCHBOARD SWITCHBOARD FOR GRAPH CUSTOMERS. For existing Tapad customers who leverage the Switchboard module in The Tapad Graph, it will provide a seamless way to facilitate interoperability while resolving identity back to a Household or Individual.By providing this translation layer, Tapad will take on the responsibility of encryption and decryption protocols where applicable, which will deliver added TAPAD AND THE FUTURE OF COOKIES Earlier this week, Google announced plans to create “.. a path towards making third-party cookies obsolete”; which will result in the phasing out of support for third-party cookies in its Chrome browser within two years.While there has been much discussion and debate on the future of the third-party cookie, an announcement from Google has been anticipated for some time.TAPAD | PLATFORMS
Connecting brands to consumers across devices. Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.TAPAD | BRANDS
Digital advertising is an effective way to reach your ideal customer. It’s all about reaching the right consumer with the right messages. The challenge is that consumers utilize a variety of devices throughout the day, whether engaging with your brand or when they areon-the-go.
TAPAD | CTV
Tapad’s CTV ID offering enables brands and agencies to extend their audience reach to the hottest device in in-home entertainment and target consumers at the household level when they’re most engaged.. The Tapad Graph will correlate CTV IDs to the other digital device IDs in your graph file to provide a more holistic cross-device and cross-platform view of users.TAPAD | SWITCHBOARD
SWITCHBOARD FOR GRAPH CUSTOMERS. For existing Tapad customers who leverage the Switchboard module in The Tapad Graph, it will provide a seamless way to facilitate interoperability while resolving identity back to a Household Digital ID or Individual ID.TAPAD | CAREERS
Tapad is evolving it's work-from-home culture to adapt with the current global climate due to COVID-19. As our home bases of New York and Oslo return closer to normal every day, we're working from home — across 50 cities in the world, and staying virtually connected through engaging Tap Talks, Fireside Chats, Game Nights, Themed Happy Hours and Hackathons.TAPAD | AGENCIES
Successful agencies understand the need to ensure a clients’ message is effectively reaching the right consumer at the right time, across multiple devices. But how do you connect with consumers efficiently across their many devices, ensuring maximized reach, performance andimpact?
MAKE THE CONNECTION · TAPAD Connecting brands to consumers across devices TAPAD | IP ONBOARDING The Tapad Graph connects those addresses to devices and other IDs associated with the same IPs, enabling a privacy-safe view of households. Tip: By pairing IP Onboarding capabilities with Tapad’s CTV ID offering, brands and agencies can benefit from more robust connections — and a more holistic view for OTT and cross-platforminitiatives.
TAPAD ENGINEERING
Engineering, Scala, data science, tech leadership, culture, andwellness.
HOW NOT TO GET MILKED BY THE CASH COW OF CRYPTOJACKING Here in part 2, my Tapad colleague Husnain Bustam, cloud security engineering, and I will provide guidance and advice on securing your cloud environment from TAPAD | HOMEPAGESOLUTIONSRESOURCESGET IN TOUCHEVENTSGUIDESWHY TAPAD We provide the world’s leading digital cross-device graph. By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use TAPAD | THE TAPAD GRAPH Simply put, The Tapad Graph is a data file that includes digital ad IDs that are clustered at the individual and/or household level. It’s built using a set of customer provided input IDs as a baseline, and from there we connect those IDs to other IDs associated with them — across multiple digital device types.TAPAD | TAPADLIFE
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby TAPAD | MOBILE CONNECTIONS With the Tapad Graph's global scale, marketers can take advantage of mobile-to-mobile clusters and connect with consumers more effectivelyacross devices.
TAPAD | SWITCHBOARD
Switchboard is a module in The Tapad Graph that connects traditional digital identifiers and the new wave of cookieless IDs that will beused in the future
MAKE THE CONNECTION · TAPAD Connecting brands to consumers across devices TAPAD APPOINTS BLANE SIMS AS CHIEF PRODUCT OFFICER Industry vet brings more than 20 years of experience to drive Tapad’s continued innovation in digital identity resolution. New York, NY (May 12, 2021) – Tapad, a global leader in cross-device digital identity resolution, and a part of Experian, has appointed Blane Sims as the company’s Chief Product Officer.Sims will lead efforts behind the ideation and execution of Tapad’s new andTAPAD TALKS
Episode 4: Ad Tech Awakens. Blog. Connecting Addressable TV to Your Holiday Strategy. Blog. Harness the Power of Household Advertising Strategies. Blog. International Travel Client retains user profiles with The Tapad Graph. Blog. What is the future of identity resolution? INTRODUCING SWITCHBOARD SWITCHBOARD FOR GRAPH CUSTOMERS. For existing Tapad customers who leverage the Switchboard module in The Tapad Graph, it will provide a seamless way to facilitate interoperability while resolving identity back to a Household or Individual.By providing this translation layer, Tapad will take on the responsibility of encryption and decryption protocols where applicable, which will deliver added TAPAD AND THE FUTURE OF COOKIES Earlier this week, Google announced plans to create “.. a path towards making third-party cookies obsolete”; which will result in the phasing out of support for third-party cookies in its Chrome browser within two years.While there has been much discussion and debate on the future of the third-party cookie, an announcement from Google has been anticipated for some time. TAPAD | HOMEPAGESOLUTIONSRESOURCESGET IN TOUCHEVENTSGUIDESWHY TAPAD We provide the world’s leading digital cross-device graph. By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use TAPAD | THE TAPAD GRAPH Simply put, The Tapad Graph is a data file that includes digital ad IDs that are clustered at the individual and/or household level. It’s built using a set of customer provided input IDs as a baseline, and from there we connect those IDs to other IDs associated with them — across multiple digital device types.TAPAD | TAPADLIFE
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby TAPAD | MOBILE CONNECTIONS With the Tapad Graph's global scale, marketers can take advantage of mobile-to-mobile clusters and connect with consumers more effectivelyacross devices.
TAPAD | SWITCHBOARD
Switchboard is a module in The Tapad Graph that connects traditional digital identifiers and the new wave of cookieless IDs that will beused in the future
MAKE THE CONNECTION · TAPAD Connecting brands to consumers across devices TAPAD APPOINTS BLANE SIMS AS CHIEF PRODUCT OFFICER Industry vet brings more than 20 years of experience to drive Tapad’s continued innovation in digital identity resolution. New York, NY (May 12, 2021) – Tapad, a global leader in cross-device digital identity resolution, and a part of Experian, has appointed Blane Sims as the company’s Chief Product Officer.Sims will lead efforts behind the ideation and execution of Tapad’s new andTAPAD TALKS
Episode 4: Ad Tech Awakens. Blog. Connecting Addressable TV to Your Holiday Strategy. Blog. Harness the Power of Household Advertising Strategies. Blog. International Travel Client retains user profiles with The Tapad Graph. Blog. What is the future of identity resolution? INTRODUCING SWITCHBOARD SWITCHBOARD FOR GRAPH CUSTOMERS. For existing Tapad customers who leverage the Switchboard module in The Tapad Graph, it will provide a seamless way to facilitate interoperability while resolving identity back to a Household or Individual.By providing this translation layer, Tapad will take on the responsibility of encryption and decryption protocols where applicable, which will deliver added TAPAD AND THE FUTURE OF COOKIES Earlier this week, Google announced plans to create “.. a path towards making third-party cookies obsolete”; which will result in the phasing out of support for third-party cookies in its Chrome browser within two years.While there has been much discussion and debate on the future of the third-party cookie, an announcement from Google has been anticipated for some time.TAPAD | PLATFORMS
Connecting brands to consumers across devices. Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.TAPAD | BRANDS
Digital advertising is an effective way to reach your ideal customer. It’s all about reaching the right consumer with the right messages. The challenge is that consumers utilize a variety of devices throughout the day, whether engaging with your brand or when they areon-the-go.
TAPAD | CTV
Tapad’s CTV ID offering enables brands and agencies to extend their audience reach to the hottest device in in-home entertainment and target consumers at the household level when they’re most engaged.. The Tapad Graph will correlate CTV IDs to the other digital device IDs in your graph file to provide a more holistic cross-device and cross-platform view of users.TAPAD | SWITCHBOARD
SWITCHBOARD FOR GRAPH CUSTOMERS. For existing Tapad customers who leverage the Switchboard module in The Tapad Graph, it will provide a seamless way to facilitate interoperability while resolving identity back to a Household Digital ID or Individual ID.TAPAD | CAREERS
Tapad is evolving it's work-from-home culture to adapt with the current global climate due to COVID-19. As our home bases of New York and Oslo return closer to normal every day, we're working from home — across 50 cities in the world, and staying virtually connected through engaging Tap Talks, Fireside Chats, Game Nights, Themed Happy Hours and Hackathons.TAPAD | AGENCIES
Successful agencies understand the need to ensure a clients’ message is effectively reaching the right consumer at the right time, across multiple devices. But how do you connect with consumers efficiently across their many devices, ensuring maximized reach, performance andimpact?
MAKE THE CONNECTION · TAPAD Connecting brands to consumers across devices TAPAD | IP ONBOARDING The Tapad Graph connects those addresses to devices and other IDs associated with the same IPs, enabling a privacy-safe view of households. Tip: By pairing IP Onboarding capabilities with Tapad’s CTV ID offering, brands and agencies can benefit from more robust connections — and a more holistic view for OTT and cross-platforminitiatives.
TAPAD ENGINEERING
Engineering, Scala, data science, tech leadership, culture, andwellness.
HOW NOT TO GET MILKED BY THE CASH COW OF CRYPTOJACKING Here in part 2, my Tapad colleague Husnain Bustam, cloud security engineering, and I will provide guidance and advice on securing your cloud environment from TAPAD | HOMEPAGESOLUTIONSRESOURCESGET IN TOUCHEVENTSGUIDESWHY TAPAD We provide the world’s leading digital cross-device graph. By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use TAPAD | THE TAPAD GRAPH Simply put, The Tapad Graph is a data file that includes digital ad IDs that are clustered at the individual and/or household level. It’s built using a set of customer provided input IDs as a baseline, and from there we connect those IDs to other IDs associated with them — across multiple digital device types.TAPAD | TAPADLIFE
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby TAPAD | MOBILE CONNECTIONS With the Tapad Graph's global scale, marketers can take advantage of mobile-to-mobile clusters and connect with consumers more effectivelyacross devices.
TAPAD | SWITCHBOARD
Switchboard is a module in The Tapad Graph that connects traditional digital identifiers and the new wave of cookieless IDs that will beused in the future
MAKE THE CONNECTION · TAPAD Connecting brands to consumers across devices TAPAD APPOINTS BLANE SIMS AS CHIEF PRODUCT OFFICER Industry vet brings more than 20 years of experience to drive Tapad’s continued innovation in digital identity resolution. New York, NY (May 12, 2021) – Tapad, a global leader in cross-device digital identity resolution, and a part of Experian, has appointed Blane Sims as the company’s Chief Product Officer.Sims will lead efforts behind the ideation and execution of Tapad’s new andTAPAD TALKS
Episode 4: Ad Tech Awakens. Blog. Connecting Addressable TV to Your Holiday Strategy. Blog. Harness the Power of Household Advertising Strategies. Blog. International Travel Client retains user profiles with The Tapad Graph. Blog. What is the future of identity resolution? INTRODUCING SWITCHBOARD SWITCHBOARD FOR GRAPH CUSTOMERS. For existing Tapad customers who leverage the Switchboard module in The Tapad Graph, it will provide a seamless way to facilitate interoperability while resolving identity back to a Household or Individual.By providing this translation layer, Tapad will take on the responsibility of encryption and decryption protocols where applicable, which will deliver added TAPAD AND THE FUTURE OF COOKIES Earlier this week, Google announced plans to create “.. a path towards making third-party cookies obsolete”; which will result in the phasing out of support for third-party cookies in its Chrome browser within two years.While there has been much discussion and debate on the future of the third-party cookie, an announcement from Google has been anticipated for some time. TAPAD | HOMEPAGESOLUTIONSRESOURCESGET IN TOUCHEVENTSGUIDESWHY TAPAD We provide the world’s leading digital cross-device graph. By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use TAPAD | THE TAPAD GRAPH Simply put, The Tapad Graph is a data file that includes digital ad IDs that are clustered at the individual and/or household level. It’s built using a set of customer provided input IDs as a baseline, and from there we connect those IDs to other IDs associated with them — across multiple digital device types.TAPAD | TAPADLIFE
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby TAPAD | MOBILE CONNECTIONS With the Tapad Graph's global scale, marketers can take advantage of mobile-to-mobile clusters and connect with consumers more effectivelyacross devices.
TAPAD | SWITCHBOARD
Switchboard is a module in The Tapad Graph that connects traditional digital identifiers and the new wave of cookieless IDs that will beused in the future
MAKE THE CONNECTION · TAPAD Connecting brands to consumers across devices TAPAD APPOINTS BLANE SIMS AS CHIEF PRODUCT OFFICER Industry vet brings more than 20 years of experience to drive Tapad’s continued innovation in digital identity resolution. New York, NY (May 12, 2021) – Tapad, a global leader in cross-device digital identity resolution, and a part of Experian, has appointed Blane Sims as the company’s Chief Product Officer.Sims will lead efforts behind the ideation and execution of Tapad’s new andTAPAD TALKS
Episode 4: Ad Tech Awakens. Blog. Connecting Addressable TV to Your Holiday Strategy. Blog. Harness the Power of Household Advertising Strategies. Blog. International Travel Client retains user profiles with The Tapad Graph. Blog. What is the future of identity resolution? INTRODUCING SWITCHBOARD SWITCHBOARD FOR GRAPH CUSTOMERS. For existing Tapad customers who leverage the Switchboard module in The Tapad Graph, it will provide a seamless way to facilitate interoperability while resolving identity back to a Household or Individual.By providing this translation layer, Tapad will take on the responsibility of encryption and decryption protocols where applicable, which will deliver added TAPAD AND THE FUTURE OF COOKIES Earlier this week, Google announced plans to create “.. a path towards making third-party cookies obsolete”; which will result in the phasing out of support for third-party cookies in its Chrome browser within two years.While there has been much discussion and debate on the future of the third-party cookie, an announcement from Google has been anticipated for some time.TAPAD | PLATFORMS
Connecting brands to consumers across devices. Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.TAPAD | BRANDS
Digital advertising is an effective way to reach your ideal customer. It’s all about reaching the right consumer with the right messages. The challenge is that consumers utilize a variety of devices throughout the day, whether engaging with your brand or when they areon-the-go.
TAPAD | CTV
Tapad’s CTV ID offering enables brands and agencies to extend their audience reach to the hottest device in in-home entertainment and target consumers at the household level when they’re most engaged.. The Tapad Graph will correlate CTV IDs to the other digital device IDs in your graph file to provide a more holistic cross-device and cross-platform view of users.TAPAD | SWITCHBOARD
SWITCHBOARD FOR GRAPH CUSTOMERS. For existing Tapad customers who leverage the Switchboard module in The Tapad Graph, it will provide a seamless way to facilitate interoperability while resolving identity back to a Household Digital ID or Individual ID.TAPAD | CAREERS
Tapad is evolving it's work-from-home culture to adapt with the current global climate due to COVID-19. As our home bases of New York and Oslo return closer to normal every day, we're working from home — across 50 cities in the world, and staying virtually connected through engaging Tap Talks, Fireside Chats, Game Nights, Themed Happy Hours and Hackathons.TAPAD | AGENCIES
Successful agencies understand the need to ensure a clients’ message is effectively reaching the right consumer at the right time, across multiple devices. But how do you connect with consumers efficiently across their many devices, ensuring maximized reach, performance andimpact?
MAKE THE CONNECTION · TAPAD Connecting brands to consumers across devices TAPAD | IP ONBOARDING The Tapad Graph connects those addresses to devices and other IDs associated with the same IPs, enabling a privacy-safe view of households. Tip: By pairing IP Onboarding capabilities with Tapad’s CTV ID offering, brands and agencies can benefit from more robust connections — and a more holistic view for OTT and cross-platforminitiatives.
TAPAD ENGINEERING
Engineering, Scala, data science, tech leadership, culture, andwellness.
HOW NOT TO GET MILKED BY THE CASH COW OF CRYPTOJACKING Here in part 2, my Tapad colleague Husnain Bustam, cloud security engineering, and I will provide guidance and advice on securing your cloud environment from* Identity
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WE PROVIDE THE WORLD’S LEADING DIGITAL CROSS-DEVICE GRAPH By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use cases across programmatic targeting, media measurement, attribution, and personalization globally. ENABLING A BETTER UNDERSTANDING OF THE CONSUMER DECISION JOURNEY WE ENABLE BRANDS, AGENCIES AND PLATFORMS TO UNLOCK RESULTSTARGET AND MEASURE
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Customize your messages across paid, earned, and programmatic efforts AS YOUR PARTNER, WE MAKE THE TAPAD GRAPH WORK FOR YOU Tapad works with brands, agencies and platforms to ingest device identifiers from their platforms or data stacks, expanding their graph with new devices at a household or individual level. To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video Video Player is loading.Play VideoPlay
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