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25 WAYS THE COVID-19 OUTBREAK WILL IMPACT ON SA MEDIA As South Africans adjust to a new reality, lifestyle habits are changing that will in turn impact media habits. The Park Advertising Group has compiled 25 points that it believes will impact media habits over the next few weeks and months. JEREMY MANSFIELD LEAVES HOT 91.9 FM TO FOCUS ON HEALTH Jeremy Mansfield, anchor of HOT 91.9 FM’s breakfast show, ‘Joburg’s Hottest Breakfast’ will be leaving the station on Friday in order to focus on his health. BROADCASTING BY THE NUMBERS HOW RESPONSIBLE IS MARKETING IN SOUTH AFRICA? OPINION: Where we stand currently doesn’t look bright for those most vulnerable in our society so I predict we’ll see an increase in responsible marketing, as businesses step into the areas where government is failing, going beyond doing good and doing good business and into (hopefully temporary) survivor mode. DISSECTING THE LSM 7-10 MARKET Megan Chronis unpacks data from SAARF AMPS, RAMS and TAMS to paint a picture of South Africa’s LSM 7-10 consumers. They enjoy the best standards of living, earn the highest salaries, consume the most media and are most likely to appear as the target audience on many amarketing plan.
GETTING TO KNOW THE ES SEMS 8-10 (PART 1) FIVE IN FIVE: THE STORY OF 'THE MRS', CONTINUED Despite Mrs Ball’s Chutney dominating the South African market, with almost 70% of the market by volume and 74% by value (source: Nielsen,MAT April 2018), it
FORD SOUTH AFRICA FAILED TO PROTECT ITS REPUTATION. WHAT Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some of its Kuga cars. The global car manufacturer’s local operation has been forced to recall more than 4 000 Kuga Ecoboost 1.6 litre models manufactured between December 2012 and February 2014. Ford South Africa’s CEO Jeff Nemeth announced the recall after over 40 cases of HOW COVID-19 HAS CHANGED THE MARKETING AND SALES LANDSCAPESEE MORE ON THEMEDIAONLINE.CO.ZA EMPOWERED AND POWERFUL: DUCHESS TO BOOST WOMEN IN AD Duchess, be being a women-owned and run operation, can also address gender issues within advertisements themselves. “Having women throughout the business, choosing to work with women, not only throws a spotlight on highly skilled and talented women in our industry, but it will automatically give us a female-oriented lens with which toview the work.
25 WAYS THE COVID-19 OUTBREAK WILL IMPACT ON SA MEDIA As South Africans adjust to a new reality, lifestyle habits are changing that will in turn impact media habits. The Park Advertising Group has compiled 25 points that it believes will impact media habits over the next few weeks and months. JEREMY MANSFIELD LEAVES HOT 91.9 FM TO FOCUS ON HEALTH Jeremy Mansfield, anchor of HOT 91.9 FM’s breakfast show, ‘Joburg’s Hottest Breakfast’ will be leaving the station on Friday in order to focus on his health. BROADCASTING BY THE NUMBERS HOW RESPONSIBLE IS MARKETING IN SOUTH AFRICA? OPINION: Where we stand currently doesn’t look bright for those most vulnerable in our society so I predict we’ll see an increase in responsible marketing, as businesses step into the areas where government is failing, going beyond doing good and doing good business and into (hopefully temporary) survivor mode. DISSECTING THE LSM 7-10 MARKET Megan Chronis unpacks data from SAARF AMPS, RAMS and TAMS to paint a picture of South Africa’s LSM 7-10 consumers. They enjoy the best standards of living, earn the highest salaries, consume the most media and are most likely to appear as the target audience on many amarketing plan.
GETTING TO KNOW THE ES SEMS 8-10 (PART 1) FIVE IN FIVE: THE STORY OF 'THE MRS', CONTINUED Despite Mrs Ball’s Chutney dominating the South African market, with almost 70% of the market by volume and 74% by value (source: Nielsen,MAT April 2018), it
FORD SOUTH AFRICA FAILED TO PROTECT ITS REPUTATION. WHAT Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some of its Kuga cars. The global car manufacturer’s local operation has been forced to recall more than 4 000 Kuga Ecoboost 1.6 litre models manufactured between December 2012 and February 2014. Ford South Africa’s CEO Jeff Nemeth announced the recall after over 40 cases of BRC INTERIM RADIO DATASET: RADIO LISTENING IN SA IS 22 hours ago · The Broadcast Research Council of South Africa (BRC) has released an interim radio dataset (surveyed by Ask Afrika) to the industry. The Radio Audience Measurement Survey (RAMS) has been on hold due to the Covid-19 pandemic. “We’re extremely SEVEN DAYS ON TWITTER: IN A PANDEMIC, IN DARKNESS BUT # 22 hours ago · The top story across the country is #LoadShedding and our powerless electricity supplier, #Eskom. It should be our biggest story as it impacts on each and every one of our lives. Over my years in media, I have had the honour of speaking to some very clever peopleand
HYBRID AND VIRTUAL EVENTS SET TO GROW POST PANDEMIC To event or not to event? That is the question organisers are faced with as the world moves towards a post-pandemic recovery. The events industry was hit hard by the Covid-19 pandemic, with Pollstar estimating that $30 billion was lost globally in 2020.. While the sector fared better in the second half of the year, no amount of pivoting and innovation was able to recoup the losses experienced GETTING THE MOST OUT OF THE #MOSTAWARDS The MOST Awards perfectly illustrates the importance of relationships, collaborative partnerships and effective communication. It highlights the media owners who are invested in media agencies and who are at the forefront of fostering and building great relationships.. The Awards certainly produce a heightened awareness of the competencies and efficiencies in which both media owners FASTLY GLOBAL INTERNET OUTAGE: WHY DID SO MANY SITES GO 1 day ago · If you were having difficulty accessing your favourite website on Tuesday evening Australian time, you’re not alone. A jaw-dropping number of major websites around the globe suddenly became unavailable with no immediately obvious explanation — before reappearing an hour later.. It’s disconcerting when the sites we rely on suddenly become inaccessible, and even more so when it 'WE'RE HERE': THE 13 BEST LGBTQIA+ SHOWS AND MOVIES ON 19 hours ago · PAIN AND GLORY| Film. At the 2020 Oscars, Pain and Glory was nominated for Best International Feature Film and Best Actor, a first-ever nod for Antonio Banderas (Desperado, The Skin I Live In).The Spanish drama also won 69 international awards, including Best Actor for Banderas and Best Soundtrack at Cannes, and was recently named the third best LGBTQIA+ movie of all-time by Rotten REIMAGINING MAGAZINES With the sector taking strain long before the disruption of the pandemic, magazine publishers have had to get creative in order to survive, and perhaps even thrive. 2020 was a ghastly year for the media, particularly the publishing sector. Magazine publishers whoreacted quickly and
AWARDS WRAP: NAT NAKASA ENTRIES OPEN, TWO SA AGENCIES MAKE The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media industry. Nat Nakasa Award for Courageous Journalism Nominations for the 2021 Nat Nakasa Award for courageous journalism are now open. Members of the public can nominate a AD FORUM GLOBAL SUMMIT REPORT: 'INTERSECTION' IS WHERE Johanna McDowell is the founder and CEO of Independent Agency Selection and managing partner of SCOPEN Africa. McDowell has built her career in marketing and advertising since 1974, starting out in marketing in the UK then holding directorships in both South Africa and British advertising agencies until she was appointed managing director of Grey Phillips Advertising in 1988. THE EVOLUTION OF INFLUENCE Google trends show how, over the past five years, the term ‘influencer marketing’ has steadily been used more and more by curious web surfers. Fortunately, a deeper understanding by marketers of the topic has also grown alongside THE MEDIA ONLINELAKE MEDIA ONLINEONLINE MEDIA COMPANYONLINE MEDIA DIRECTORYONLINE MEDIA PLAYERSOCIAL MEDIA ONLINE CLASSES TheMediaOnline is the online affiliate to The Media magazine. While we carry content from our print partner, we pride ourselves on providing fresh and daily news from the media industry, as well as insightful stories and comment from our contributors. HOW RESPONSIBLE IS MARKETING IN SOUTH AFRICA? A high percentage of the big brands in South Africa are global brands and therefore bound by the responsible marketing codes from their global head office. They have to take into consideration what’s in the best interests of the consumer and their society. Responsible marketing is no longer ‘soft’ or ‘nice to have’; it’s good BROADCASTING BY THE NUMBERS Advertising revenue (TV) Revenue from TV advertising has grown from R6.6 billion in 2014 to R7.5 billion in 2018, reflecting a 3.3% compound annual growth rate CAGR in comparison to the 14.0% CAGR of the pre-2014 period. Historically, the report said, TV was the largest advertising segment by revenue, but this is being challenged byinternet
ADVERTISING LESSONS FROM THE ANC, APARTHEID, THE NAZIS AND Advertising lessons from the ANC, Apartheid, the Nazis and Trump. The one thing that society should have learnt from Apartheid, the Nazis and other failed *coprocracies, to which the US is heading, is that banning things is a simple, often politically correct procedure, that initially appeases the masses but whichultimately leads to
GETTING TO KNOW THE ES SEMS 8-10 (PART 1) MORE CRACKS IN SURVÉ EMPIRE AS ANA BOSSES, STAFF LEAVE More cracks in Survé empire as ANA bosses, staff leave. A number of staff at the African News Agency (ANA) in South Africa are set to leave the agency by the end of October following a restructuring process that started in early September. The ANA staff exodus follows the departure of ANA CFO Lisa de Villiers at the end of September, andthe
FIVE IN FIVE: THE STORY OF 'THE MRS', CONTINUED Five in Five: The story of ‘The Mrs’, continued. Despite Mrs Ball’s Chutney dominating the South African market, with almost 70% of the market by volume and 74% by value (source: Nielsen, MAT April 2018), it recently went through a relaunch. The FCB Africa team were briefed to find a way to reinforce the brand’s status in the market. FORD SOUTH AFRICA FAILED TO PROTECT ITS REPUTATION. WHAT Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some of its Kuga cars. The global car manufacturer’s local operation has been forced to recall more than 4 000 Kuga Ecoboost 1.6 litre models manufactured between December 2012 and February 2014. Ford South Africa’s CEO Jeff Nemeth announced the recall after over 40 cases of INSIDE NEWZROOM AFRIKA: THE TALENT, PROGRAMMING, AND Lerato Sekgonyane (left), senior account manager at MultiChoice, took attendees through the audience profile of Newzroom Afrika and the various advertising opportunities available on the channel. To date it is a male-skewed audience (65%), predominantly 25-49 years of age (40%), made up by a majority BCI race (94%), which sits in SEM 5-8(55%
BEHIND THE BRAND: THE CURRENT AFFAIRS, BOUNDARY PUSHING Behind the Brand: The current affairs, boundary pushing advertising of Nando’s. For many people, the brand that epitomises savvy marketing is South African restaurant chain, Nando’s. Whenever something controversial happens in the country, or a landmark decision is made, Nando’s is there with its two cents, often pushing the boundaries THE MEDIA ONLINELAKE MEDIA ONLINEONLINE MEDIA COMPANYONLINE MEDIA DIRECTORYONLINE MEDIA PLAYERSOCIAL MEDIA ONLINE CLASSES TheMediaOnline is the online affiliate to The Media magazine. While we carry content from our print partner, we pride ourselves on providing fresh and daily news from the media industry, as well as insightful stories and comment from our contributors. HOW RESPONSIBLE IS MARKETING IN SOUTH AFRICA? A high percentage of the big brands in South Africa are global brands and therefore bound by the responsible marketing codes from their global head office. They have to take into consideration what’s in the best interests of the consumer and their society. Responsible marketing is no longer ‘soft’ or ‘nice to have’; it’s good BROADCASTING BY THE NUMBERS Advertising revenue (TV) Revenue from TV advertising has grown from R6.6 billion in 2014 to R7.5 billion in 2018, reflecting a 3.3% compound annual growth rate CAGR in comparison to the 14.0% CAGR of the pre-2014 period. Historically, the report said, TV was the largest advertising segment by revenue, but this is being challenged byinternet
ADVERTISING LESSONS FROM THE ANC, APARTHEID, THE NAZIS AND Advertising lessons from the ANC, Apartheid, the Nazis and Trump. The one thing that society should have learnt from Apartheid, the Nazis and other failed *coprocracies, to which the US is heading, is that banning things is a simple, often politically correct procedure, that initially appeases the masses but whichultimately leads to
GETTING TO KNOW THE ES SEMS 8-10 (PART 1) MORE CRACKS IN SURVÉ EMPIRE AS ANA BOSSES, STAFF LEAVE More cracks in Survé empire as ANA bosses, staff leave. A number of staff at the African News Agency (ANA) in South Africa are set to leave the agency by the end of October following a restructuring process that started in early September. The ANA staff exodus follows the departure of ANA CFO Lisa de Villiers at the end of September, andthe
FIVE IN FIVE: THE STORY OF 'THE MRS', CONTINUED Five in Five: The story of ‘The Mrs’, continued. Despite Mrs Ball’s Chutney dominating the South African market, with almost 70% of the market by volume and 74% by value (source: Nielsen, MAT April 2018), it recently went through a relaunch. The FCB Africa team were briefed to find a way to reinforce the brand’s status in the market. FORD SOUTH AFRICA FAILED TO PROTECT ITS REPUTATION. WHAT Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some of its Kuga cars. The global car manufacturer’s local operation has been forced to recall more than 4 000 Kuga Ecoboost 1.6 litre models manufactured between December 2012 and February 2014. Ford South Africa’s CEO Jeff Nemeth announced the recall after over 40 cases of INSIDE NEWZROOM AFRIKA: THE TALENT, PROGRAMMING, AND Lerato Sekgonyane (left), senior account manager at MultiChoice, took attendees through the audience profile of Newzroom Afrika and the various advertising opportunities available on the channel. To date it is a male-skewed audience (65%), predominantly 25-49 years of age (40%), made up by a majority BCI race (94%), which sits in SEM 5-8(55%
BEHIND THE BRAND: THE CURRENT AFFAIRS, BOUNDARY PUSHING Behind the Brand: The current affairs, boundary pushing advertising of Nando’s. For many people, the brand that epitomises savvy marketing is South African restaurant chain, Nando’s. Whenever something controversial happens in the country, or a landmark decision is made, Nando’s is there with its two cents, often pushing the boundariesTHE MEDIA ONLINE
TheMediaOnline is the online affiliate to The Media magazine. While we carry content from our print partner, we pride ourselves on providing fresh and daily news from the media industry, as well as insightful stories and comment from our contributors. MIKATEKO MEDIA BUYS THE AFROPOLITAN MAGAZINE Mikateko Media is the proud new owner and publisher of The Afropolitan. The agency is taking over the established brand from Contact Media & Communications. “Restarting a magazine during a worldwide pandemic – adapting to a reimagined normal MALE VOICES DOMINATE THE NEWS. HERE'S HOW JOURNALISTS AND 1 day ago · Last week, the ABC announced it had achieved a milestone it had been trying to reach for more than two years. For the first time, in the previous month of March, it had equal numbers of women and men appearing in its news coverage. This may seem surprising. You A DAY IN THE LIFE OF A TECHNICAL DIRECTOR 22 hours ago · eNCA interviewed a couple of senior TDs at their Hyde Park studios to find out more about this fascinating role. Tirelo Makgeledisa, eNCA technical director, admits that being a leader in this role comes with a lot of pressure as, besides the technical requirements of the role, she also needs to be conscious of the difference in culture and upbringing amongst a diverse team. DASHNI VILAKAZI IS THE NEW MANAGING DIRECTOR OF THE 21 hours ago · Dashni Vilakazi is the new managing director of The MediaShop Johannesburg, with the appointment taking effect on 1 July 2021. Vilakazi joins The MediaShop from her previous roles as GM of marketing where she headed up Absa’s Investment, Wealth, Financial Advisers and Insurance marketing portfolios, and formerly from Old Mutual as the head of retail marketing based in Cape Town. TRUE CRIME SERIES STRANGERS YOU KNOW UNCOVERS SA'S MOST 1 day ago · A hard-hitting new true crime docuseries is premiering on M-Net this June. Strangers You Know delves into some of South Africa’s most horrific murders, many of them involving gender-based violence. From the heartbreaking story of Palesa Madiba, a young student at the University of Johannesburg who THE 9 BEST INTERNATIONAL SERIES ON SHOWMAX THIS JUNE THE WALKING DEAD S10 | Binge episodes 1-6 now, with the final six episodes arriving 4 June. Based on Robert Kirkman’s hit comics, The Walking Dead is the definitive zombie show, having won 78 awards globally, including Emmys, People’s Choice and Critics Choice awards. Among other awards, The Walking Dead was nominated as Best Horror Series at both the Critics Choice Super Awards and HOW TO MARKET MEAT-FREE TO MEAT-EATERS Sometimes it feels as if every second person is ‘going vegan’ or cutting out meat. While veganism and vegetarianism appear to be increasing, only 1% of the population of developed countries claim to be vegan and only 5% claim to be vegetarian. Another trend WITHOUT MARKETING AND MEDIA EXPOSURE, A GREAT IDEA IS JUST Chris Moerdyk (@chrismoerdyk) is a marketing analyst and advisor and owner of Moerdyk Marketing with many years of experience in marketing and the media as well as serving as non-executive director and chairman of companies. MEDIA MOVES: VMLY&R'S PROUD PRONOUN PROJECT IS LIVE VMLY&R has developed the Proud Pronoun Project, which went live on Wednesday. Individuals have the option to select their personal gender pronouns and produce a beautiful illustration to display as Teams or Zoom backgrounds for meetings as a way to inform the people they work with every day how they THE MEDIA ONLINELAKE MEDIA ONLINEONLINE MEDIA COMPANYONLINE MEDIA DIRECTORYONLINE MEDIA PLAYERSOCIAL MEDIA ONLINE CLASSES TheMediaOnline is the online affiliate to The Media magazine. While we carry content from our print partner, we pride ourselves on providing fresh and daily news from the media industry, as well as insightful stories and comment from our contributors. BROADCASTING BY THE NUMBERS Despite the dramas at SABC, the past five years has seen significant growth in broadcasting, in audiences, choices and revenue. The National Association of Broadcasters released its latest State of the Broadcasting Industry Report late in 2019. ADVERTISING LESSONS FROM THE ANC, APARTHEID, THE NAZIS AND The one thing that society should have learnt from Apartheid, the Nazis and other failed *coprocracies, to which the US is heading, is that banning things is a simple, often politically correct procedure, that initially appeases the masses but which ultimately leads to political self-destruction. HOW RESPONSIBLE IS MARKETING IN SOUTH AFRICA? OPINION: Where we stand currently doesn’t look bright for those most vulnerable in our society so I predict we’ll see an increase in responsible marketing, as businesses step into the areas where government is failing, going beyond doing good and doing good business and into (hopefully temporary) survivor mode. GETTING TO KNOW THE ES SEMS 8-10 (PART 1) MORE CRACKS IN SURVÉ EMPIRE AS ANA BOSSES, STAFF LEAVE A number of staff at the African News Agency (ANA) in South Africa are set to leave the agency by the end of October following a restructuring process that started in FIVE IN FIVE: THE STORY OF 'THE MRS', CONTINUED Despite Mrs Ball’s Chutney dominating the South African market, with almost 70% of the market by volume and 74% by value (source: Nielsen,MAT April 2018), it
INSIDE NEWZROOM AFRIKA: THE TALENT, PROGRAMMING, AND Cathy Mohlahlana (left), who anchors the channel’s evening primetime show Newz @ Prime, opened proceedings with welcomes and an introduction of some of the talent in attendance including JJ Tabane, Liezle Wilson, Marc Lewis, Jacob Moshokoa, and Gugs Mhlungu. FORD SOUTH AFRICA FAILED TO PROTECT ITS REPUTATION. WHAT Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some of its Kuga cars. The global car manufacturer’s local operation has been forced to recall more than 4 000 Kuga Ecoboost 1.6 litre models manufactured between December 2012 and February 2014. Ford South Africa’s CEO Jeff Nemeth announced the recall after over 40 cases of BEHIND THE BRAND: THE CURRENT AFFAIRS, BOUNDARY PUSHING For many people, the brand that epitomises savvy marketing is South African restaurant chain, Nando’s. Whenever something controversial happens in the country, or a landmark decision is made, Nando’s is there with its two cents, often pushing the boundaries with theircreativity.
THE MEDIA ONLINELAKE MEDIA ONLINEONLINE MEDIA COMPANYONLINE MEDIA DIRECTORYONLINE MEDIA PLAYERSOCIAL MEDIA ONLINE CLASSES TheMediaOnline is the online affiliate to The Media magazine. While we carry content from our print partner, we pride ourselves on providing fresh and daily news from the media industry, as well as insightful stories and comment from our contributors. BROADCASTING BY THE NUMBERS Despite the dramas at SABC, the past five years has seen significant growth in broadcasting, in audiences, choices and revenue. The National Association of Broadcasters released its latest State of the Broadcasting Industry Report late in 2019. ADVERTISING LESSONS FROM THE ANC, APARTHEID, THE NAZIS AND The one thing that society should have learnt from Apartheid, the Nazis and other failed *coprocracies, to which the US is heading, is that banning things is a simple, often politically correct procedure, that initially appeases the masses but which ultimately leads to political self-destruction. HOW RESPONSIBLE IS MARKETING IN SOUTH AFRICA? OPINION: Where we stand currently doesn’t look bright for those most vulnerable in our society so I predict we’ll see an increase in responsible marketing, as businesses step into the areas where government is failing, going beyond doing good and doing good business and into (hopefully temporary) survivor mode. GETTING TO KNOW THE ES SEMS 8-10 (PART 1) MORE CRACKS IN SURVÉ EMPIRE AS ANA BOSSES, STAFF LEAVE A number of staff at the African News Agency (ANA) in South Africa are set to leave the agency by the end of October following a restructuring process that started in FIVE IN FIVE: THE STORY OF 'THE MRS', CONTINUED Despite Mrs Ball’s Chutney dominating the South African market, with almost 70% of the market by volume and 74% by value (source: Nielsen,MAT April 2018), it
INSIDE NEWZROOM AFRIKA: THE TALENT, PROGRAMMING, AND Cathy Mohlahlana (left), who anchors the channel’s evening primetime show Newz @ Prime, opened proceedings with welcomes and an introduction of some of the talent in attendance including JJ Tabane, Liezle Wilson, Marc Lewis, Jacob Moshokoa, and Gugs Mhlungu. FORD SOUTH AFRICA FAILED TO PROTECT ITS REPUTATION. WHAT Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some of its Kuga cars. The global car manufacturer’s local operation has been forced to recall more than 4 000 Kuga Ecoboost 1.6 litre models manufactured between December 2012 and February 2014. Ford South Africa’s CEO Jeff Nemeth announced the recall after over 40 cases of BEHIND THE BRAND: THE CURRENT AFFAIRS, BOUNDARY PUSHING For many people, the brand that epitomises savvy marketing is South African restaurant chain, Nando’s. Whenever something controversial happens in the country, or a landmark decision is made, Nando’s is there with its two cents, often pushing the boundaries with theircreativity.
THE MEDIA ONLINE
TheMediaOnline is the online affiliate to The Media magazine. While we carry content from our print partner, we pride ourselves on providing fresh and daily news from the media industry, as well as insightful stories and comment from our contributors. MIKATEKO MEDIA BUYS THE AFROPOLITAN MAGAZINE Mikateko Media is the proud new owner and publisher of The Afropolitan. The agency is taking over the established brand from Contact Media & Communications. “Restarting a magazine during a worldwide pandemic – adapting to a reimagined normal MALE VOICES DOMINATE THE NEWS. HERE'S HOW JOURNALISTS AND 23 hours ago · Last week, the ABC announced it had achieved a milestone it had been trying to reach for more than two years. For the first time, in the previous month of March, it had equal numbers of women and men appearing in its news coverage. This may seemsurprising. You
A DAY IN THE LIFE OF A TECHNICAL DIRECTOR 20 hours ago · eNCA interviewed a couple of senior TDs at their Hyde Park studios to find out more about this fascinating role. Tirelo Makgeledisa, eNCA technical director, admits that being a leader in this role comes with a lot of pressure as, besides the technical requirements of the role, she also needs to be conscious of the difference in culture and upbringing amongst a diverse team. DASHNI VILAKAZI IS THE NEW MANAGING DIRECTOR OF THE 19 hours ago · Dashni Vilakazi is the new managing director of The MediaShop Johannesburg, with the appointment taking effect on 1 July 2021. Vilakazi joins The MediaShop from her previous roles as GM of marketing where she headed up Absa’s Investment, Wealth, Financial Advisers and Insurance marketing portfolios, and formerly from Old Mutual as the head of retail marketing based in Cape Town. TRUE CRIME SERIES STRANGERS YOU KNOW UNCOVERS SA'S MOST 1 day ago · A hard-hitting new true crime docuseries is premiering on M-Net this June. Strangers You Know delves into some of South Africa’s most horrific murders, many of them involving gender-based violence. From the heartbreaking story of Palesa Madiba, a young student at the University of Johannesburg who THE 9 BEST INTERNATIONAL SERIES ON SHOWMAX THIS JUNE THE WALKING DEAD S10 | Binge episodes 1-6 now, with the final six episodes arriving 4 June. Based on Robert Kirkman’s hit comics, The Walking Dead is the definitive zombie show, having won 78 awards globally, including Emmys, People’s Choice and Critics Choice awards. Among other awards, The Walking Dead was nominated as Best Horror Series at both the Critics Choice Super Awards and HOW TO MARKET MEAT-FREE TO MEAT-EATERS Sometimes it feels as if every second person is ‘going vegan’ or cutting out meat. While veganism and vegetarianism appear to be increasing, only 1% of the population of developed countries claim to be vegan and only 5% claim to be vegetarian. Another trend WITHOUT MARKETING AND MEDIA EXPOSURE, A GREAT IDEA IS JUST Chris Moerdyk (@chrismoerdyk) is a marketing analyst and advisor and owner of Moerdyk Marketing with many years of experience in marketing and the media as well as serving as non-executive director and chairman of companies. MEDIA MOVES: VMLY&R'S PROUD PRONOUN PROJECT IS LIVE VMLY&R has developed the Proud Pronoun Project, which went live on Wednesday. Individuals have the option to select their personal gender pronouns and produce a beautiful illustration to display as Teams or Zoom backgrounds for meetings as a way to inform the people they work with every day how they THE MEDIA ONLINELAKE MEDIA ONLINEONLINE MEDIA COMPANYONLINE MEDIA DIRECTORYONLINE MEDIA PLAYERSOCIAL MEDIA ONLINE CLASSES TheMediaOnline is the online affiliate to The Media magazine. While we carry content from our print partner, we pride ourselves on providing fresh and daily news from the media industry, as well as insightful stories and comment from our contributors. BROADCASTING BY THE NUMBERS Despite the dramas at SABC, the past five years has seen significant growth in broadcasting, in audiences, choices and revenue. The National Association of Broadcasters released its latest State of the Broadcasting Industry Report late in 2019. ADVERTISING LESSONS FROM THE ANC, APARTHEID, THE NAZIS AND The one thing that society should have learnt from Apartheid, the Nazis and other failed *coprocracies, to which the US is heading, is that banning things is a simple, often politically correct procedure, that initially appeases the masses but which ultimately leads to political self-destruction. HOW RESPONSIBLE IS MARKETING IN SOUTH AFRICA? OPINION: Where we stand currently doesn’t look bright for those most vulnerable in our society so I predict we’ll see an increase in responsible marketing, as businesses step into the areas where government is failing, going beyond doing good and doing good business and into (hopefully temporary) survivor mode. GETTING TO KNOW THE ES SEMS 8-10 (PART 1) MORE CRACKS IN SURVÉ EMPIRE AS ANA BOSSES, STAFF LEAVE A number of staff at the African News Agency (ANA) in South Africa are set to leave the agency by the end of October following a restructuring process that started in FIVE IN FIVE: THE STORY OF 'THE MRS', CONTINUED Despite Mrs Ball’s Chutney dominating the South African market, with almost 70% of the market by volume and 74% by value (source: Nielsen,MAT April 2018), it
INSIDE NEWZROOM AFRIKA: THE TALENT, PROGRAMMING, AND Cathy Mohlahlana (left), who anchors the channel’s evening primetime show Newz @ Prime, opened proceedings with welcomes and an introduction of some of the talent in attendance including JJ Tabane, Liezle Wilson, Marc Lewis, Jacob Moshokoa, and Gugs Mhlungu. FORD SOUTH AFRICA FAILED TO PROTECT ITS REPUTATION. WHAT Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some of its Kuga cars. The global car manufacturer’s local operation has been forced to recall more than 4 000 Kuga Ecoboost 1.6 litre models manufactured between December 2012 and February 2014. Ford South Africa’s CEO Jeff Nemeth announced the recall after over 40 cases of BEHIND THE BRAND: THE CURRENT AFFAIRS, BOUNDARY PUSHING For many people, the brand that epitomises savvy marketing is South African restaurant chain, Nando’s. Whenever something controversial happens in the country, or a landmark decision is made, Nando’s is there with its two cents, often pushing the boundaries with theircreativity.
THE MEDIA ONLINELAKE MEDIA ONLINEONLINE MEDIA COMPANYONLINE MEDIA DIRECTORYONLINE MEDIA PLAYERSOCIAL MEDIA ONLINE CLASSES TheMediaOnline is the online affiliate to The Media magazine. While we carry content from our print partner, we pride ourselves on providing fresh and daily news from the media industry, as well as insightful stories and comment from our contributors. BROADCASTING BY THE NUMBERS Despite the dramas at SABC, the past five years has seen significant growth in broadcasting, in audiences, choices and revenue. The National Association of Broadcasters released its latest State of the Broadcasting Industry Report late in 2019. ADVERTISING LESSONS FROM THE ANC, APARTHEID, THE NAZIS AND The one thing that society should have learnt from Apartheid, the Nazis and other failed *coprocracies, to which the US is heading, is that banning things is a simple, often politically correct procedure, that initially appeases the masses but which ultimately leads to political self-destruction. HOW RESPONSIBLE IS MARKETING IN SOUTH AFRICA? OPINION: Where we stand currently doesn’t look bright for those most vulnerable in our society so I predict we’ll see an increase in responsible marketing, as businesses step into the areas where government is failing, going beyond doing good and doing good business and into (hopefully temporary) survivor mode. GETTING TO KNOW THE ES SEMS 8-10 (PART 1) MORE CRACKS IN SURVÉ EMPIRE AS ANA BOSSES, STAFF LEAVE A number of staff at the African News Agency (ANA) in South Africa are set to leave the agency by the end of October following a restructuring process that started in FIVE IN FIVE: THE STORY OF 'THE MRS', CONTINUED Despite Mrs Ball’s Chutney dominating the South African market, with almost 70% of the market by volume and 74% by value (source: Nielsen,MAT April 2018), it
INSIDE NEWZROOM AFRIKA: THE TALENT, PROGRAMMING, AND Cathy Mohlahlana (left), who anchors the channel’s evening primetime show Newz @ Prime, opened proceedings with welcomes and an introduction of some of the talent in attendance including JJ Tabane, Liezle Wilson, Marc Lewis, Jacob Moshokoa, and Gugs Mhlungu. FORD SOUTH AFRICA FAILED TO PROTECT ITS REPUTATION. WHAT Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some of its Kuga cars. The global car manufacturer’s local operation has been forced to recall more than 4 000 Kuga Ecoboost 1.6 litre models manufactured between December 2012 and February 2014. Ford South Africa’s CEO Jeff Nemeth announced the recall after over 40 cases of BEHIND THE BRAND: THE CURRENT AFFAIRS, BOUNDARY PUSHING For many people, the brand that epitomises savvy marketing is South African restaurant chain, Nando’s. Whenever something controversial happens in the country, or a landmark decision is made, Nando’s is there with its two cents, often pushing the boundaries with theircreativity.
THE MEDIA ONLINE
TheMediaOnline is the online affiliate to The Media magazine. While we carry content from our print partner, we pride ourselves on providing fresh and daily news from the media industry, as well as insightful stories and comment from our contributors. MIKATEKO MEDIA BUYS THE AFROPOLITAN MAGAZINE Mikateko Media is the proud new owner and publisher of The Afropolitan. The agency is taking over the established brand from Contact Media & Communications. “Restarting a magazine during a worldwide pandemic – adapting to a reimagined normal MALE VOICES DOMINATE THE NEWS. HERE'S HOW JOURNALISTS AND 23 hours ago · Last week, the ABC announced it had achieved a milestone it had been trying to reach for more than two years. For the first time, in the previous month of March, it had equal numbers of women and men appearing in its news coverage. This may seemsurprising. You
A DAY IN THE LIFE OF A TECHNICAL DIRECTOR 19 hours ago · eNCA interviewed a couple of senior TDs at their Hyde Park studios to find out more about this fascinating role. Tirelo Makgeledisa, eNCA technical director, admits that being a leader in this role comes with a lot of pressure as, besides the technical requirements of the role, she also needs to be conscious of the difference in culture and upbringing amongst a diverse team. DASHNI VILAKAZI IS THE NEW MANAGING DIRECTOR OF THE 18 hours ago · Dashni Vilakazi is the new managing director of The MediaShop Johannesburg, with the appointment taking effect on 1 July 2021. Vilakazi joins The MediaShop from her previous roles as GM of marketing where she headed up Absa’s Investment, Wealth, Financial Advisers and Insurance marketing portfolios, and formerly from Old Mutual as the head of retail marketing based in Cape Town. TRUE CRIME SERIES STRANGERS YOU KNOW UNCOVERS SA'S MOST 23 hours ago · A hard-hitting new true crime docuseries is premiering on M-Net this June. Strangers You Know delves into some of South Africa’s most horrific murders, many of them involving gender-based violence. From the heartbreaking story of Palesa Madiba, a young student at the University of Johannesburg who THE 9 BEST INTERNATIONAL SERIES ON SHOWMAX THIS JUNE THE WALKING DEAD S10 | Binge episodes 1-6 now, with the final six episodes arriving 4 June. Based on Robert Kirkman’s hit comics, The Walking Dead is the definitive zombie show, having won 78 awards globally, including Emmys, People’s Choice and Critics Choice awards. Among other awards, The Walking Dead was nominated as Best Horror Series at both the Critics Choice Super Awards and HOW TO MARKET MEAT-FREE TO MEAT-EATERS Sometimes it feels as if every second person is ‘going vegan’ or cutting out meat. While veganism and vegetarianism appear to be increasing, only 1% of the population of developed countries claim to be vegan and only 5% claim to be vegetarian. Another trend WITHOUT MARKETING AND MEDIA EXPOSURE, A GREAT IDEA IS JUST Chris Moerdyk (@chrismoerdyk) is a marketing analyst and advisor and owner of Moerdyk Marketing with many years of experience in marketing and the media as well as serving as non-executive director and chairman of companies. MEDIA MOVES: VMLY&R'S PROUD PRONOUN PROJECT IS LIVE VMLY&R has developed the Proud Pronoun Project, which went live on Wednesday. Individuals have the option to select their personal gender pronouns and produce a beautiful illustration to display as Teams or Zoom backgrounds for meetings as a way to inform the people they work with every day how they Have you subscribed to our free newsletters? Want the most important media news delivered straight to you? Then sign up for our three times a week newsletter to ensure you are kept up to date with the latest goings-on in the South African and international media industries that will impact your business. CLICK HERE TO SUBSCRIBELoading...
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PODCASTING ENTERS PUBERTY: HELLO…ARE YOU LISTENING? Brandon de Kock - 28 May 2020 - Broadcasting At the moment is seems that the more things change, the more they…change! But what do we know about the way that our listening habits are changing ... #DIMENSION2020: MEDIA AND ME – WINNING IN A PERSONALISED MEDIA WORLD Posted By: TMO Contributoron: May 28, 2020In:
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This year’s Kantar Dimenion study, titled ‘media and me’, investigates how brands, media owners and agencies can win in an increasingly personalised media world. Read more __ THE COVID-19 MEDIA BRIEFINGS FARCE: AN EXCRUCIATING LITANY OF REPETITIVE ABSURDITY Posted By: Chris Moerdykon: May 28, 2020In:
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Thirty-seven percent of South Africans saying they are shopping more online, according to a recent Nielsen syndicated study on the impact of COVID-19 on consumer behaviour in South Africa. Read more __ TRACTOR OUTDOOR SUPPORTS #SENDINGLOVE, THE WORLD’S LARGEST USER GENERATED DOOH CAMPAIGN Posted By: TMO Ads on: May 27, 2020In: Tractor Outdoor Press Office User-generated messages of love and unity are being displayed on digital out of home screens worldwide with social media amplification ensuring the messages are seen by millio... Read more __RADIO
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