Are you over 18 and want to see adult content?
More Annotations
![A complete backup of www.infobae.com/america/mexico/2020/02/20/dia-del-gato-estos-son-los-gatos-mas-influyentes-en-una-poblacion](https://www.archivebay.com/archive2/c818a942-045c-4108-8a75-fcbd544c6edd.png)
A complete backup of www.infobae.com/america/mexico/2020/02/20/dia-del-gato-estos-son-los-gatos-mas-influyentes-en-una-poblacion
Are you over 18 and want to see adult content?
![A complete backup of www.amarujala.com/photo-gallery/entertainment/movie-review/shubh-mangal-zyada-saavdhan-review-by-pankaj-shu](https://www.archivebay.com/archive2/330ef029-da43-4fcd-9c32-bbcb338dc193.png)
A complete backup of www.amarujala.com/photo-gallery/entertainment/movie-review/shubh-mangal-zyada-saavdhan-review-by-pankaj-shu
Are you over 18 and want to see adult content?
Favourite Annotations
![A complete backup of www.teatrionline.com/2020/02/shine-pink-floyd-moon-2/](https://www.archivebay.com/archive2/f1c568b2-f89d-4916-abdd-a93ec7cf6358.png)
A complete backup of www.teatrionline.com/2020/02/shine-pink-floyd-moon-2/
Are you over 18 and want to see adult content?
![A complete backup of www.flash.pt/famosos/nacional/detalhe/depois-da-confissao-nova-recaida-pedro-barroso-volta-a-arranjar-probl](https://www.archivebay.com/archive2/a6a8a544-3b30-4b88-9f83-c1bb59d44fe8.png)
A complete backup of www.flash.pt/famosos/nacional/detalhe/depois-da-confissao-nova-recaida-pedro-barroso-volta-a-arranjar-probl
Are you over 18 and want to see adult content?
![A complete backup of laverdadnoticias.com/mundo/Primarias-democratas-de-EU-se-ven-irrumpidas-por-el-multimillonario-Tom-Steyer-2](https://www.archivebay.com/archive2/c93f6cd8-d2be-4095-aedc-d7b254d0a109.png)
A complete backup of laverdadnoticias.com/mundo/Primarias-democratas-de-EU-se-ven-irrumpidas-por-el-multimillonario-Tom-Steyer-2
Are you over 18 and want to see adult content?
Text
future success.
WHAT WE DO | THE SILK INITIATIVE Making Sense of the Future. We're your partners for sustainable future growth. TSI's experts work across the marketing mix to design brand identities, innovate products, and create visual assets for brand success today and dominance tomorrow. We do this through three distinct practice areas to help companies discover, innovate, andscale their
WHO WE ARE | THE SILK INITIATIVE At TSI, our business is to create and validate data-driven brand strategy solutions for our clients' future ambitions. . As a foresight-driven brand consultancy with decades of expertise within the consumer goods industry, we pride ourselves on helping our clients achieve exceptional growth. Our solutions, products, and services getthem there.
OUR THINKING
How Beer Can Innovate (the Way Consumers Want) 0. 1 like. Post not marked as liked. The Silk Initiative. Jun 4, 2020. 1 min.OUR LOCATION
Our office is more than just an office. It tells the story of TSI's journey. From the moment you come in off the leafy laneways of Shanghai's Former French Concession, you become part of that journey too. Here, you're greeted by steel panels that mimic the cellular structure of the mulberry leaf, the favourite food of our mascot thesilk moth.
TSI NAVIGATOR
TSI Navigator™ is the perfect tool for everyone in your organisation. Management can stay on top of market direction to strategise resources and capabilities for future success. Brand marketers get real-time data to feed into strategies and campaigns. Innovation teams have a critical source of information to facilitate and speed up product KJELDSENS | THE SILK INITIATIVE Kjeldsens. Kjeldsen’s Danish Butter Cookies, one of China’s most beloved foreign brands, has been a staple of Chinese households for generations. Largely seen as a product to gift during special occasions, Kjeldsen’s approached TSI to bring their product into the everyday snacking habits of consumers. TSI was tasked with developingan
EMMA WU | THE SILK INITIATIVE emma.wu@thesilkinitiative.com. . Publications. What Chinese Consumers Want (and Don't Want) When it Comes to Beer. As a project executive with TSI, Emma plays an integral role in our strategic engagements and fieldwork. Her work serves to ensure on-the-ground findings with consumers across Asia address our clients’ strategic goals.ANDREW CAMERON
As a Director with The Silk Initiative (TSI), I’m here to ensure that our clients meet their research and brand strategy objectives. From ensuring accurate data collection to producing strategic stories from the data that’s collected, I work with clients to identify themost
THE TOP 5 BRANDS KILLING IT IN CHINA In 2013 one of China’s biggest bottled water brands, Nongfu Spring, found themselves in a public relations nightmare. Inspectors discovered water quality far below national standards, arsenic in certain juice products, and disease-filled larvae in a large number of bottle caps. This prompted a massive backlash against the brand, with many people feeling a sense of caution when it came to CONSUMER GOODS BRAND CONSULTING FORESIGHT AND INSIGHT. We don't just guess what consumers want or where the market's going. Everything we produce is backed by solid data so you can be confident in our recommendations. Insights help clients deal with today's issues. Foresight puts them ahead of the competition. Combining them gives our clients the best chance forfuture success.
WHAT WE DO | THE SILK INITIATIVE Making Sense of the Future. We're your partners for sustainable future growth. TSI's experts work across the marketing mix to design brand identities, innovate products, and create visual assets for brand success today and dominance tomorrow. We do this through three distinct practice areas to help companies discover, innovate, andscale their
WHO WE ARE | THE SILK INITIATIVE At TSI, our business is to create and validate data-driven brand strategy solutions for our clients' future ambitions. . As a foresight-driven brand consultancy with decades of expertise within the consumer goods industry, we pride ourselves on helping our clients achieve exceptional growth. Our solutions, products, and services getthem there.
OUR THINKING
How Beer Can Innovate (the Way Consumers Want) 0. 1 like. Post not marked as liked. The Silk Initiative. Jun 4, 2020. 1 min.OUR LOCATION
Our office is more than just an office. It tells the story of TSI's journey. From the moment you come in off the leafy laneways of Shanghai's Former French Concession, you become part of that journey too. Here, you're greeted by steel panels that mimic the cellular structure of the mulberry leaf, the favourite food of our mascot thesilk moth.
TSI NAVIGATOR
TSI Navigator™ is the perfect tool for everyone in your organisation. Management can stay on top of market direction to strategise resources and capabilities for future success. Brand marketers get real-time data to feed into strategies and campaigns. Innovation teams have a critical source of information to facilitate and speed up product KJELDSENS | THE SILK INITIATIVE Kjeldsens. Kjeldsen’s Danish Butter Cookies, one of China’s most beloved foreign brands, has been a staple of Chinese households for generations. Largely seen as a product to gift during special occasions, Kjeldsen’s approached TSI to bring their product into the everyday snacking habits of consumers. TSI was tasked with developingan
EMMA WU | THE SILK INITIATIVE emma.wu@thesilkinitiative.com. . Publications. What Chinese Consumers Want (and Don't Want) When it Comes to Beer. As a project executive with TSI, Emma plays an integral role in our strategic engagements and fieldwork. Her work serves to ensure on-the-ground findings with consumers across Asia address our clients’ strategic goals.ANDREW CAMERON
As a Director with The Silk Initiative (TSI), I’m here to ensure that our clients meet their research and brand strategy objectives. From ensuring accurate data collection to producing strategic stories from the data that’s collected, I work with clients to identify themost
THE TOP 5 BRANDS KILLING IT IN CHINA In 2013 one of China’s biggest bottled water brands, Nongfu Spring, found themselves in a public relations nightmare. Inspectors discovered water quality far below national standards, arsenic in certain juice products, and disease-filled larvae in a large number of bottle caps. This prompted a massive backlash against the brand, with many people feeling a sense of caution when it came toOUR LOCATION
Our office is more than just an office. It tells the story of TSI's journey. From the moment you come in off the leafy laneways of Shanghai's Former French Concession, you become part of that journey too. Here, you're greeted by steel panels that mimic the cellular structure of the mulberry leaf, the favourite food of our mascot thesilk moth.
OUR WORK | THE SILK INITIATIVE Data In. Assets Out. Measurable Results. Beyond Meat. Silver FernFarms
SCARLETT WEN
scarlett@thesilkinitiative.com. . Publications. The Top Five Brands Killing It In China. Is the Coronavirus Changing Chinese Attitudes to Wellness? I joined The Silk Initiative as part of the company’s internship programme and have since gone on to become a full-time Associate Consultant. In my time at TSI I have already developed avery wide
ANDREW KUILER
andrew@thesilkinitiative.com. . Publications. Interview: Forbes Magazine. Interview: Global Table. Podcast: The Importance of Sourcing Your Own Data. I'm the founder and CEO of The Silk Initiative (TSI), China’s only specialized food and beverage insights-driven brand consultancy. A native Australian, I've managed a global career inARON SOLOMONS
aron@thesilkinitiative.com. . As an Associate Director with TSI, I’m here to be your strategic frontline partner by helping you push your concept, brand, and platform strategies forward. With a sharp mind for marketing and a passion for achieving growth within the fast-changing Chinese market, I’ll help you target the right consumers withGOLDEN HUANG
I work alongside TSI's portfolio of clients to ensure accurate and timely insights, relevant particularly to evolving consumer segments. This is as useful to brands coming into China as for Chinese companies exploring international markets. As an expert in semiotic and anthropological research, I possess extensive knowledge in political economy, sociology, cultural insights, and creativeWILL BRENNER
Associate Brand Consultant. My approach to strategy and design is like my coffee - filtered, simple, and strong. . . william.brenner@thesilkinitiative.com. . Publications. Picture Perfect? I bring a unique combination of strategy and design to the table, working alongside TSI’s global client portfolio to realise their brand visions. OUR PREDICTIONS FOR APAC IN 2021 Using our real-time, dynamic intelligence tool, TSI Navigator™, we were able to pinpoint some juicy predictions for 2021. From the resilience of Thai consumers to affordable luxury in Korea, frugality in Cambodia and a veggie explosion in Singapore, check out where 4.6 billion consumers are headed this year. Download our free report here. QI ZHANG | THE SILK INITIATIVE For clients coming to China, language can also spell the difference between failure and success. My unique passion for linguistics helps guide clients through the proper approach to brand conceptualisation to ensure a brand’s positioning is on point in today’s China. . . qi.zhang@thesilkinitiative.com. . YANG LI | THE SILK INITIATIVE Yang works as an Innovator with TSI, supporting the research and concept development for client innovation projects. His strengths lie in empathy and creative thinking, which he uses to deliver concepts that speak to customers' needs while retaining value for clients. CONSUMER GOODS BRAND CONSULTING FORESIGHT AND INSIGHT. We don't just guess what consumers want or where the market's going. Everything we produce is backed by solid data so you can be confident in our recommendations. Insights help clients deal with today's issues. Foresight puts them ahead of the competition. Combining them gives our clients the best chance forfuture success.
WHO WE ARE | THE SILK INITIATIVE At TSI, our business is to create and validate data-driven brand strategy solutions for our clients' future ambitions. . As a foresight-driven brand consultancy with decades of expertise within the consumer goods industry, we pride ourselves on helping our clients achieve exceptional growth. Our solutions, products, and services getthem there.
JOIN US | THE SILK INITIATIVE The Silk Initiative (TSI) is a data-led foresight consultancy that future-proofs ambitious consumer brands. Armed with the perfect combination of foresight, strategy, innovation, and design, we pride ourselves in bridging the gap between brands and consumers. We provide brand strategy consulting from determining new market opportunitiesand
OUR THINKING
How Beer Can Innovate (the Way Consumers Want) 0. 1 like. Post not marked as liked. The Silk Initiative. Jun 4, 2020. 1 min. KJELDSENS | THE SILK INITIATIVE Kjeldsens. Kjeldsen’s Danish Butter Cookies, one of China’s most beloved foreign brands, has been a staple of Chinese households for generations. Largely seen as a product to gift during special occasions, Kjeldsen’s approached TSI to bring their product into the everyday snacking habits of consumers. TSI was tasked with developingan
ANDREW KUILER
andrew@thesilkinitiative.com. . Publications. Interview: Forbes Magazine. Interview: Global Table. Podcast: The Importance of Sourcing Your Own Data. I'm the founder and CEO of The Silk Initiative (TSI), China’s only specialized food and beverage insights-driven brand consultancy. A native Australian, I've managed a global career in EMMA WU | THE SILK INITIATIVE emma.wu@thesilkinitiative.com. . Publications. What Chinese Consumers Want (and Don't Want) When it Comes to Beer. As a project executive with TSI, Emma plays an integral role in our strategic engagements and fieldwork. Her work serves to ensure on-the-ground findings with consumers across Asia address our clients’ strategic goals.WILL BRENNER
Associate Brand Consultant. My approach to strategy and design is like my coffee - filtered, simple, and strong. . . william.brenner@thesilkinitiative.com. . Publications. Picture Perfect? I bring a unique combination of strategy and design to the table, working alongside TSI’s global client portfolio to realise their brand visions.GOLDEN HUANG
I work alongside TSI's portfolio of clients to ensure accurate and timely insights, relevant particularly to evolving consumer segments. This is as useful to brands coming into China as for Chinese companies exploring international markets. As an expert in semiotic and anthropological research, I possess extensive knowledge in political economy, sociology, cultural insights, and creativeANDREW CAMERON
As a Director with The Silk Initiative (TSI), I’m here to ensure that our clients meet their research and brand strategy objectives. From ensuring accurate data collection to producing strategic stories from the data that’s collected, I work with clients to identify themost
CONSUMER GOODS BRAND CONSULTING FORESIGHT AND INSIGHT. We don't just guess what consumers want or where the market's going. Everything we produce is backed by solid data so you can be confident in our recommendations. Insights help clients deal with today's issues. Foresight puts them ahead of the competition. Combining them gives our clients the best chance forfuture success.
WHO WE ARE | THE SILK INITIATIVE At TSI, our business is to create and validate data-driven brand strategy solutions for our clients' future ambitions. . As a foresight-driven brand consultancy with decades of expertise within the consumer goods industry, we pride ourselves on helping our clients achieve exceptional growth. Our solutions, products, and services getthem there.
JOIN US | THE SILK INITIATIVE The Silk Initiative (TSI) is a data-led foresight consultancy that future-proofs ambitious consumer brands. Armed with the perfect combination of foresight, strategy, innovation, and design, we pride ourselves in bridging the gap between brands and consumers. We provide brand strategy consulting from determining new market opportunitiesand
OUR THINKING
How Beer Can Innovate (the Way Consumers Want) 0. 1 like. Post not marked as liked. The Silk Initiative. Jun 4, 2020. 1 min. KJELDSENS | THE SILK INITIATIVE Kjeldsens. Kjeldsen’s Danish Butter Cookies, one of China’s most beloved foreign brands, has been a staple of Chinese households for generations. Largely seen as a product to gift during special occasions, Kjeldsen’s approached TSI to bring their product into the everyday snacking habits of consumers. TSI was tasked with developingan
ANDREW KUILER
andrew@thesilkinitiative.com. . Publications. Interview: Forbes Magazine. Interview: Global Table. Podcast: The Importance of Sourcing Your Own Data. I'm the founder and CEO of The Silk Initiative (TSI), China’s only specialized food and beverage insights-driven brand consultancy. A native Australian, I've managed a global career in EMMA WU | THE SILK INITIATIVE emma.wu@thesilkinitiative.com. . Publications. What Chinese Consumers Want (and Don't Want) When it Comes to Beer. As a project executive with TSI, Emma plays an integral role in our strategic engagements and fieldwork. Her work serves to ensure on-the-ground findings with consumers across Asia address our clients’ strategic goals.WILL BRENNER
Associate Brand Consultant. My approach to strategy and design is like my coffee - filtered, simple, and strong. . . william.brenner@thesilkinitiative.com. . Publications. Picture Perfect? I bring a unique combination of strategy and design to the table, working alongside TSI’s global client portfolio to realise their brand visions.GOLDEN HUANG
I work alongside TSI's portfolio of clients to ensure accurate and timely insights, relevant particularly to evolving consumer segments. This is as useful to brands coming into China as for Chinese companies exploring international markets. As an expert in semiotic and anthropological research, I possess extensive knowledge in political economy, sociology, cultural insights, and creativeANDREW CAMERON
As a Director with The Silk Initiative (TSI), I’m here to ensure that our clients meet their research and brand strategy objectives. From ensuring accurate data collection to producing strategic stories from the data that’s collected, I work with clients to identify themost
OUR WORK | THE SILK INITIATIVE Data In. Assets Out. Measurable Results. Beyond Meat. Silver FernFarms
OUR LOCATION
Our office is more than just an office. It tells the story of TSI's journey. From the moment you come in off the leafy laneways of Shanghai's Former French Concession, you become part of that journey too. Here, you're greeted by steel panels that mimic the cellular structure of the mulberry leaf, the favourite food of our mascot thesilk moth.
TSI NAVIGATOR
TSI Navigator™ is the perfect tool for everyone in your organisation. Management can stay on top of market direction to strategise resources and capabilities for future success. Brand marketers get real-time data to feed into strategies and campaigns. Innovation teams have a critical source of information to facilitate and speed up product KJELDSENS | THE SILK INITIATIVE Kjeldsens. Kjeldsen’s Danish Butter Cookies, one of China’s most beloved foreign brands, has been a staple of Chinese households for generations. Largely seen as a product to gift during special occasions, Kjeldsen’s approached TSI to bring their product into the everyday snacking habits of consumers. TSI was tasked with developingan
GOLDEN HUANG
I work alongside TSI's portfolio of clients to ensure accurate and timely insights, relevant particularly to evolving consumer segments. This is as useful to brands coming into China as for Chinese companies exploring international markets. As an expert in semiotic and anthropological research, I possess extensive knowledge in political economy, sociology, cultural insights, and creativeFARMER'S UNION
Lion Dairy produces, markets, and distributes some of Australia's most iconic brands. Farmers Union is one of these brands. In addition to its famous iced coffee, Farmers Union also produces Australia's most loved Greek-style yoghurt.ARON SOLOMONS
aron@thesilkinitiative.com. . As an Associate Director with TSI, I’m here to be your strategic frontline partner by helping you push your concept, brand, and platform strategies forward. With a sharp mind for marketing and a passion for achieving growth within the fast-changing Chinese market, I’ll help you target the right consumers with OUR PREDICTIONS FOR APAC IN 2021 Using our real-time, dynamic intelligence tool, TSI Navigator™, we were able to pinpoint some juicy predictions for 2021. From the resilience of Thai consumers to affordable luxury in Korea, frugality in Cambodia and a veggie explosion in Singapore, check out where 4.6 billion consumers are headed this year. Download our free report here. YANG LI | THE SILK INITIATIVE Yang works as an Innovator with TSI, supporting the research and concept development for client innovation projects. His strengths lie in empathy and creative thinking, which he uses to deliver concepts that speak to customers' needs while retaining value for clients. THE TOP 5 BRANDS KILLING IT IN CHINA In 2013 one of China’s biggest bottled water brands, Nongfu Spring, found themselves in a public relations nightmare. Inspectors discovered water quality far below national standards, arsenic in certain juice products, and disease-filled larvae in a large number of bottle caps. This prompted a massive backlash against the brand, with many people feeling a sense of caution when it came to WHAT WE DO | THE SILK INITIATIVE Making Sense of the Future. We're your partners for sustainable future growth. TSI's experts work across the marketing mix to design brand identities, innovate products, and create visual assets for brand success today and dominance tomorrow. We do this through three distinct practice areas to help companies discover, innovate, andscale their
WHO WE ARE | THE SILK INITIATIVE At TSI, our business is to create and validate data-driven brand strategy solutions for our clients' future ambitions. . As a foresight-driven brand consultancy with decades of expertise within the consumer goods industry, we pride ourselves on helping our clients achieve exceptional growth. Our solutions, products, and services getthem there.
CONSUMER GOODS BRAND CONSULTING FORESIGHT AND INSIGHT. We don't just guess what consumers want or where the market's going. Everything we produce is backed by solid data so you can be confident in our recommendations. Insights help clients deal with today's issues. Foresight puts them ahead of the competition. Combining them gives our clients the best chance forfuture success.
OUR THINKING
How Beer Can Innovate (the Way Consumers Want) 0. 1 like. Post not marked as liked. The Silk Initiative. Jun 4, 2020. 1 min.OUR LOCATION
Our office is more than just an office. It tells the story of TSI's journey. From the moment you come in off the leafy laneways of Shanghai's Former French Concession, you become part of that journey too. Here, you're greeted by steel panels that mimic the cellular structure of the mulberry leaf, the favourite food of our mascot thesilk moth.
KJELDSENS | THE SILK INITIATIVE Kjeldsens. Kjeldsen’s Danish Butter Cookies, one of China’s most beloved foreign brands, has been a staple of Chinese households for generations. Largely seen as a product to gift during special occasions, Kjeldsen’s approached TSI to bring their product into the everyday snacking habits of consumers. TSI was tasked with developingan
ANDREW KUILER
andrew@thesilkinitiative.com. . Publications. Interview: Forbes Magazine. Interview: Global Table. Podcast: The Importance of Sourcing Your Own Data. I'm the founder and CEO of The Silk Initiative (TSI), China’s only specialized food and beverage insights-driven brand consultancy. A native Australian, I've managed a global career inANDREW CAMERON
As a Director with The Silk Initiative (TSI), I’m here to ensure that our clients meet their research and brand strategy objectives. From ensuring accurate data collection to producing strategic stories from the data that’s collected, I work with clients to identify themost
EMMA WU | THE SILK INITIATIVE emma.wu@thesilkinitiative.com. . Publications. What Chinese Consumers Want (and Don't Want) When it Comes to Beer. As a project executive with TSI, Emma plays an integral role in our strategic engagements and fieldwork. Her work serves to ensure on-the-ground findings with consumers across Asia address our clients’ strategic goals. THE TOP 5 BRANDS KILLING IT IN CHINA In 2013 one of China’s biggest bottled water brands, Nongfu Spring, found themselves in a public relations nightmare. Inspectors discovered water quality far below national standards, arsenic in certain juice products, and disease-filled larvae in a large number of bottle caps. This prompted a massive backlash against the brand, with many people feeling a sense of caution when it came to WHAT WE DO | THE SILK INITIATIVE Making Sense of the Future. We're your partners for sustainable future growth. TSI's experts work across the marketing mix to design brand identities, innovate products, and create visual assets for brand success today and dominance tomorrow. We do this through three distinct practice areas to help companies discover, innovate, andscale their
WHO WE ARE | THE SILK INITIATIVE At TSI, our business is to create and validate data-driven brand strategy solutions for our clients' future ambitions. . As a foresight-driven brand consultancy with decades of expertise within the consumer goods industry, we pride ourselves on helping our clients achieve exceptional growth. Our solutions, products, and services getthem there.
CONSUMER GOODS BRAND CONSULTING FORESIGHT AND INSIGHT. We don't just guess what consumers want or where the market's going. Everything we produce is backed by solid data so you can be confident in our recommendations. Insights help clients deal with today's issues. Foresight puts them ahead of the competition. Combining them gives our clients the best chance forfuture success.
OUR THINKING
How Beer Can Innovate (the Way Consumers Want) 0. 1 like. Post not marked as liked. The Silk Initiative. Jun 4, 2020. 1 min.OUR LOCATION
Our office is more than just an office. It tells the story of TSI's journey. From the moment you come in off the leafy laneways of Shanghai's Former French Concession, you become part of that journey too. Here, you're greeted by steel panels that mimic the cellular structure of the mulberry leaf, the favourite food of our mascot thesilk moth.
KJELDSENS | THE SILK INITIATIVE Kjeldsens. Kjeldsen’s Danish Butter Cookies, one of China’s most beloved foreign brands, has been a staple of Chinese households for generations. Largely seen as a product to gift during special occasions, Kjeldsen’s approached TSI to bring their product into the everyday snacking habits of consumers. TSI was tasked with developingan
ANDREW KUILER
andrew@thesilkinitiative.com. . Publications. Interview: Forbes Magazine. Interview: Global Table. Podcast: The Importance of Sourcing Your Own Data. I'm the founder and CEO of The Silk Initiative (TSI), China’s only specialized food and beverage insights-driven brand consultancy. A native Australian, I've managed a global career inANDREW CAMERON
As a Director with The Silk Initiative (TSI), I’m here to ensure that our clients meet their research and brand strategy objectives. From ensuring accurate data collection to producing strategic stories from the data that’s collected, I work with clients to identify themost
EMMA WU | THE SILK INITIATIVE emma.wu@thesilkinitiative.com. . Publications. What Chinese Consumers Want (and Don't Want) When it Comes to Beer. As a project executive with TSI, Emma plays an integral role in our strategic engagements and fieldwork. Her work serves to ensure on-the-ground findings with consumers across Asia address our clients’ strategic goals. THE TOP 5 BRANDS KILLING IT IN CHINA In 2013 one of China’s biggest bottled water brands, Nongfu Spring, found themselves in a public relations nightmare. Inspectors discovered water quality far below national standards, arsenic in certain juice products, and disease-filled larvae in a large number of bottle caps. This prompted a massive backlash against the brand, with many people feeling a sense of caution when it came to EVENTS | THE SILK INITIATIVE Connect with TSI, in person and around the world. Catch TSI's experts as they travel to your neck of the woods. Check back often to see where they'll be next. . If you're interested in having TSI speak at your next conference, or for media enquiries and a press kit, just e-mail John Pabon at john@thesilkinitiative.com .OUR LOCATION
Our office is more than just an office. It tells the story of TSI's journey. From the moment you come in off the leafy laneways of Shanghai's Former French Concession, you become part of that journey too. Here, you're greeted by steel panels that mimic the cellular structure of the mulberry leaf, the favourite food of our mascot thesilk moth.
OUR WORK | THE SILK INITIATIVE Data In. Assets Out. Measurable Results. Beyond Meat. Silver FernFarms
ANDREW KUILER
andrew@thesilkinitiative.com. . Publications. Interview: Forbes Magazine. Interview: Global Table. Podcast: The Importance of Sourcing Your Own Data. I'm the founder and CEO of The Silk Initiative (TSI), China’s only specialized food and beverage insights-driven brand consultancy. A native Australian, I've managed a global career inARON SOLOMONS
aron@thesilkinitiative.com. . As an Associate Director with TSI, I’m here to be your strategic frontline partner by helping you push your concept, brand, and platform strategies forward. With a sharp mind for marketing and a passion for achieving growth within the fast-changing Chinese market, I’ll help you target the right consumers withGOLDEN HUANG
I work alongside TSI's portfolio of clients to ensure accurate and timely insights, relevant particularly to evolving consumer segments. This is as useful to brands coming into China as for Chinese companies exploring international markets. As an expert in semiotic and anthropological research, I possess extensive knowledge in political economy, sociology, cultural insights, and creativeSCARLETT WEN
scarlett@thesilkinitiative.com. . Publications. The Top Five Brands Killing It In China. Is the Coronavirus Changing Chinese Attitudes to Wellness? I joined The Silk Initiative as part of the company’s internship programme and have since gone on to become a full-time Associate Consultant. In my time at TSI I have already developed avery wide
WILL BRENNER
Associate Brand Consultant. My approach to strategy and design is like my coffee - filtered, simple, and strong. . . william.brenner@thesilkinitiative.com. . Publications. Picture Perfect? I bring a unique combination of strategy and design to the table, working alongside TSI’s global client portfolio to realise their brand visions. OUR PREDICTIONS FOR APAC IN 2021 Using our real-time, dynamic intelligence tool, TSI Navigator™, we were able to pinpoint some juicy predictions for 2021. From the resilience of Thai consumers to affordable luxury in Korea, frugality in Cambodia and a veggie explosion in Singapore, check out where 4.6 billion consumers are headed this year. Download our free report here. QI ZHANG | THE SILK INITIATIVE For clients coming to China, language can also spell the difference between failure and success. My unique passion for linguistics helps guide clients through the proper approach to brand conceptualisation to ensure a brand’s positioning is on point in today’s China. . . qi.zhang@thesilkinitiative.com. .*
HOME
*
WHO WE ARE
*
WHAT WE DO
*
OUR WORK
*
OUR TOOLS
*
OUR THINKING
*
EVENTS
*
More
WE USE INSIGHT, STRATEGY, AND INNOVATION TO FUTURE-PROOF GLOBAL FOOD AND BEVERAGE BRANDS.Our work
Check out our impact for food and beverage clients and consumers#followthemoth
Learn TSI's origin story (and what's up with our moth)OUR PRACTICE AREAS
HOW WE DO WHAT WE DODISCOVER
INNOVATE
SCALE
OUR PEOPLE
THE MAGIC BEHIND THE MOTHAndrew Kuiler
Founder & CEO
Joel Bacall
Associate Director
Golden Huang
Client Manager
Evelyn Hussain
Head of Innovation
John Pabon
Marketing
Andrew Cameron
Senior Client ManagerJulice Wang
Office Manager
Will Brenner
Associate Brand ConsultantScarlett Wen
Associate ConsultantQi Zhang
Analyst
Cherie Han
Lead Moderator
Think you have what it takes?Show More
OUR LOCATION
WHERE WE GET INSPIRED3/20
Global Headquarters
SHANGHAI
406 Jianguo West Road, #215 Xuhui District, Shanghai, PRC+86 21 6083 8331
info@thesilkinitiative.com*
*
*
2019 | THE SILK INITIATIVE SUBSCRIBE TO OUR NEWSLETTER I accept terms & conditionsS U B M I T
Details
Copyright © 2024 ArchiveBay.com. All rights reserved. Terms of Use | Privacy Policy | DMCA | 2021 | Feedback | Advertising | RSS 2.0