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FULL MEMBER LIST
Our Members. VAB Members are a part of a community of influential media companies and industry organizations actively working to move the industry forward together.WELCOME TO TV
60 new advertisers across 41 categories including wine clubs, online dating, telemedicine and cleaning supplies, launched at the height of the pandemic, accounting for over $114 million in national TV spend. Smart and savvy brands are increasing their advertising spend, creating an influx of opportunities to take the lead in their industry WHAT IS AUDIENCE-BASED BUYING? What exactly is “audience-based buying” and how will it help you create more impactful campaigns and buys? Exciting advancements in audience measurement have enabled marketers to more precisely target and buy TV advertising. VAB IMPACT EVENT: VIDEO LEADERSHIP SUMMIT 2020 A Fresh Look at Video Attribution. Jo Kinsella of TVSquared examined the current state of attribution in the evolving video landscape.. Jo Kinsella President, TV Squared (Moderator) . Albert Thompson Managing Director, Digital, Walton Isaacson . Jason Brown CRO, Xandr . Ken Norcross Director, Business Development, Inscape . Roseann Montenes VP, Precision & Strategic Audiences Sales 4 MEDIA TECHNOLOGY TRENDS FOR 2020 4 Media Technology Trends For 2020. 1) Artificial Intelligence (AI) Artificial Intelligence has been a perennial hit at CES, but this year it reached critical mass. It appeared as if nearly every booth on the show floor utilized AI in their own device, platform or technology.DIRECT OUTCOMES
The proof of success is highlighted by the DTC brands themselves. With their cutting edge analytic tools and team of data scientists at their disposal, DTC brands know exactly what media works for driving their business which is why this set of 125 companies analyzed within ‘Direct Outcomes’ have bet big on TV, collectively investing $3.8 NEW VAB ANALYSIS PROVES NIELSEN’S IMPAIRED MEASUREMENT UPDATE, 5/6/21: As reported in Broadcasting & Cable and MediaPost, VAB has developed new analysis that proves claims of Nielsen’s impaired measurement.The analysis shows how TUT weekly reach began to quickly recover in April 2021 once Nielsen returned to in-field maintenance of their television panel and is at its highest level in the last tenmonths.
THE HALO EFFECT: TV AS A GROWTH ENGINE Across all life stages, both DTC and non-DTC brands experience significant business outcomes as a result of the scale, legitimacy and halo effect their TV advertising delivers. This new paper, The Halo Effect: TV as a Growth Engine published in partnership with Effectv is a rich analysis of the impact that TV has on a brand’s digital MEDIA MATH - THE VAB • Average Audience reflects viewing for an average minute to a program and is an average of the audience at the specific minute (Min. 1, Min. 2, Min. 3, etc) HOME - VIDEO ADVERTISING BUREAU - THE VABSIGN INWHO WE AREINSIGHTSGETTING STARTEDBECOME A MEMBERCONTACT US We are VAB. We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators. Together, we uncover new insights that help you reimagine your media strategies. A top-line view of how the industry is adopting audience-based buying. An insider’s look at an audience-first TV approach.FULL MEMBER LIST
Our Members. VAB Members are a part of a community of influential media companies and industry organizations actively working to move the industry forward together.WELCOME TO TV
60 new advertisers across 41 categories including wine clubs, online dating, telemedicine and cleaning supplies, launched at the height of the pandemic, accounting for over $114 million in national TV spend. Smart and savvy brands are increasing their advertising spend, creating an influx of opportunities to take the lead in their industry WHAT IS AUDIENCE-BASED BUYING? What exactly is “audience-based buying” and how will it help you create more impactful campaigns and buys? Exciting advancements in audience measurement have enabled marketers to more precisely target and buy TV advertising. VAB IMPACT EVENT: VIDEO LEADERSHIP SUMMIT 2020 A Fresh Look at Video Attribution. Jo Kinsella of TVSquared examined the current state of attribution in the evolving video landscape.. Jo Kinsella President, TV Squared (Moderator) . Albert Thompson Managing Director, Digital, Walton Isaacson . Jason Brown CRO, Xandr . Ken Norcross Director, Business Development, Inscape . Roseann Montenes VP, Precision & Strategic Audiences Sales 4 MEDIA TECHNOLOGY TRENDS FOR 2020 4 Media Technology Trends For 2020. 1) Artificial Intelligence (AI) Artificial Intelligence has been a perennial hit at CES, but this year it reached critical mass. It appeared as if nearly every booth on the show floor utilized AI in their own device, platform or technology.DIRECT OUTCOMES
The proof of success is highlighted by the DTC brands themselves. With their cutting edge analytic tools and team of data scientists at their disposal, DTC brands know exactly what media works for driving their business which is why this set of 125 companies analyzed within ‘Direct Outcomes’ have bet big on TV, collectively investing $3.8 NEW VAB ANALYSIS PROVES NIELSEN’S IMPAIRED MEASUREMENT UPDATE, 5/6/21: As reported in Broadcasting & Cable and MediaPost, VAB has developed new analysis that proves claims of Nielsen’s impaired measurement.The analysis shows how TUT weekly reach began to quickly recover in April 2021 once Nielsen returned to in-field maintenance of their television panel and is at its highest level in the last tenmonths.
THE HALO EFFECT: TV AS A GROWTH ENGINE Across all life stages, both DTC and non-DTC brands experience significant business outcomes as a result of the scale, legitimacy and halo effect their TV advertising delivers. This new paper, The Halo Effect: TV as a Growth Engine published in partnership with Effectv is a rich analysis of the impact that TV has on a brand’s digital MEDIA MATH - THE VAB • Average Audience reflects viewing for an average minute to a program and is an average of the audience at the specific minute (Min. 1, Min. 2, Min. 3, etc) SEARCH - VIDEO ADVERTISING BUREAU - THE VAB An explanation of the undercount. The VAB Top 10. A top-line view of how the industry is adopting audience-based buying. An insider’s look at an audience-first TV approach. Advocacy in Action. New VAB Analysis Proves Nielsen’s Impaired Measurement. An illuminating look at the data. A Fresh Take On. Mind, Body and Media.OUR APPROACH
3. Synthesize and Tell the Story. We offer industry-first custom analysis and original studies to uncover unique insights, providing you with a fresh, innovative approach. 4. Give you Actionable Insights. We create data-driven stories that provide you with clear and actionable takeaways to inspire you to develop new marketingstrategies to
SIMPLIFY - VIDEO ADVERTISING BUREAU - THE VAB There’s been a massive shift away from ratings and toward impressions and performance as the new currency. And this past year, the local TV ad industry has been a huge part of that change. Listen to VAB and TVSquared discuss why local TV ad spend is increasing in this 5-part series. Watch the Sessions. You have questions.WHAT'S HAPPENING
Industry Spotlight. NYI and Cynopsis recently joined forces to explore how local advertising can uniquely target consumer segments and drive significant impact for advertisers and brands. Read the comprehensive report and learn key advantages of local market media buying, including testing & reporting, quality inventory, addressableadvertising
NIELSEN TV MEASUREMENT DURING COVID An explanation of the undercount | Five Fast Facts On. As widely reported in Ad Age and B&C, the Media Rating Council confirmed VAB’s assertion that Nielsen undercounted TVWELCOME TO TV
Despite the economic uncertainty, 2020 witnessed $1.3 Billion in new TV advertising across 283 brands. Most of us would agree that 2020 was a tumultuous year in marketing. Increased economic pressure and the urgent need to reinvent go-to-market strategies meant VAB SETTING THE SCREENS WEEK VAB Setting the Screens Week – A week-long series of 5 Fast Facts daily on: The Evolving Video Streaming Landscape, Content Engagement and Ad Opportunity in Premium Digital Video. There is a wave of new advertising opportunities for marketers across devices, platforms andcontent.
ENGAGING FREQUENT VIDEO STREAMERS THROUGH CINEMA Frequent Video Streamers are 23% more likely to go to the movies at least once a month pre-pandemic. Engage video streamers by timing cinema activations with new movie releases throughout the year and not on summer or holiday weekends as they are also ‘first in line’. Why? 33% of Frequent Video Streamers go to see a movie within thefirst 2
BEYOND THE HEADLINES Beyond the Headlines. Marketers place billions in the TV ad market annually. With so much evolution and change, what is the current state of TV as an ad platform and what are the future opportunities for growth? Often our industry headlines seem to be dominated by VAB AUDIENCE-BASED BUYING WEEK VAB Audience-Based Buying week. Nearly 4 in 10 brand marketers say that audience-based buying is a key part of their TV strategy and 91% expect a “significant shift” away from traditional TV buying to an audience-based approach over the next 3 years. As the industry continues to evolve, we’re keeping you informed with VABAudience-Based
HOME - VIDEO ADVERTISING BUREAU - THE VABSIGN INWHO WE AREINSIGHTSGETTING STARTEDBECOME A MEMBERCONTACT US We are VAB. We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators. Together, we uncover new insights that help you reimagine your media strategies. A top-line view of how the industry is adopting audience-based buying. An insider’s look at an audience-first TV approach. ABOUT US - VIDEO ADVERTISING BUREAU - THE VAB We believe in inspiring marketers to think differently. We answer your toughest media questions with innovative thinking, supporting facts and real-world takeaways. Born storytellers. Built for transformation. Relentlessly Relevant. VAB challenges conventional wisdom with innovative thinking. As media behaviors shift, technology advances and INSIGHTS - VIDEO ADVERTISING BUREAU - THE VAB Welcome to TV. $1.3 Billion in New TV Ad Spending From 283 Brands. The VAB Top 10. Our 10 must-read Insights charts of the quarter. VAB’s 10 most requested and talked about slides to help you make more informed decisions and set you up for success. Impact In Action.FULL MEMBER LIST
Our Members. VAB Members are a part of a community of influential media companies and industry organizations actively working to move the industry forward together. WHAT IS AUDIENCE-BASED BUYING? What exactly is “audience-based buying” and how will it help you create more impactful campaigns and buys? Exciting advancements in audience measurement have enabled marketers to more precisely target and buy TV advertising. VAB IMPACT EVENT: VIDEO LEADERSHIP SUMMIT 2020 A Fresh Look at Video Attribution. Jo Kinsella of TVSquared examined the current state of attribution in the evolving video landscape.. Jo Kinsella President, TV Squared (Moderator) . Albert Thompson Managing Director, Digital, Walton Isaacson . Jason Brown CRO, Xandr . Ken Norcross Director, Business Development, Inscape . Roseann Montenes VP, Precision & Strategic Audiences Sales NIELSEN TV MEASUREMENT DURING COVID An explanation of the undercount | Five Fast Facts On. As widely reported in Ad Age and B&C, the Media Rating Council confirmed VAB’s assertion that Nielsen undercounted TV NEW VAB ANALYSIS PROVES NIELSEN’S IMPAIRED MEASUREMENT UPDATE, 5/6/21: As reported in Broadcasting & Cable and MediaPost, VAB has developed new analysis that proves claims of Nielsen’s impaired measurement.The analysis shows how TUT weekly reach began to quickly recover in April 2021 once Nielsen returned to in-field maintenance of their television panel and is at its highest level in the last tenmonths.
ENGAGING FREQUENT VIDEO STREAMERS THROUGH CINEMA Frequent Video Streamers are 23% more likely to go to the movies at least once a month pre-pandemic. Engage video streamers by timing cinema activations with new movie releases throughout the year and not on summer or holiday weekends as they are also ‘first in line’. Why? 33% of Frequent Video Streamers go to see a movie within thefirst 2
MEDIA MATH - THE VAB • Average Audience reflects viewing for an average minute to a program and is an average of the audience at the specific minute (Min. 1, Min. 2, Min. 3, etc) HOME - VIDEO ADVERTISING BUREAU - THE VABSIGN INWHO WE AREINSIGHTSGETTING STARTEDBECOME A MEMBERCONTACT US We are VAB. We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators. Together, we uncover new insights that help you reimagine your media strategies. A top-line view of how the industry is adopting audience-based buying. An insider’s look at an audience-first TV approach. ABOUT US - VIDEO ADVERTISING BUREAU - THE VAB We believe in inspiring marketers to think differently. We answer your toughest media questions with innovative thinking, supporting facts and real-world takeaways. Born storytellers. Built for transformation. Relentlessly Relevant. VAB challenges conventional wisdom with innovative thinking. As media behaviors shift, technology advances and INSIGHTS - VIDEO ADVERTISING BUREAU - THE VAB Welcome to TV. $1.3 Billion in New TV Ad Spending From 283 Brands. The VAB Top 10. Our 10 must-read Insights charts of the quarter. VAB’s 10 most requested and talked about slides to help you make more informed decisions and set you up for success. Impact In Action.FULL MEMBER LIST
Our Members. VAB Members are a part of a community of influential media companies and industry organizations actively working to move the industry forward together. WHAT IS AUDIENCE-BASED BUYING? What exactly is “audience-based buying” and how will it help you create more impactful campaigns and buys? Exciting advancements in audience measurement have enabled marketers to more precisely target and buy TV advertising. VAB IMPACT EVENT: VIDEO LEADERSHIP SUMMIT 2020 A Fresh Look at Video Attribution. Jo Kinsella of TVSquared examined the current state of attribution in the evolving video landscape.. Jo Kinsella President, TV Squared (Moderator) . Albert Thompson Managing Director, Digital, Walton Isaacson . Jason Brown CRO, Xandr . Ken Norcross Director, Business Development, Inscape . Roseann Montenes VP, Precision & Strategic Audiences Sales NIELSEN TV MEASUREMENT DURING COVID An explanation of the undercount | Five Fast Facts On. As widely reported in Ad Age and B&C, the Media Rating Council confirmed VAB’s assertion that Nielsen undercounted TV NEW VAB ANALYSIS PROVES NIELSEN’S IMPAIRED MEASUREMENT UPDATE, 5/6/21: As reported in Broadcasting & Cable and MediaPost, VAB has developed new analysis that proves claims of Nielsen’s impaired measurement.The analysis shows how TUT weekly reach began to quickly recover in April 2021 once Nielsen returned to in-field maintenance of their television panel and is at its highest level in the last tenmonths.
ENGAGING FREQUENT VIDEO STREAMERS THROUGH CINEMA Frequent Video Streamers are 23% more likely to go to the movies at least once a month pre-pandemic. Engage video streamers by timing cinema activations with new movie releases throughout the year and not on summer or holiday weekends as they are also ‘first in line’. Why? 33% of Frequent Video Streamers go to see a movie within thefirst 2
MEDIA MATH - THE VAB • Average Audience reflects viewing for an average minute to a program and is an average of the audience at the specific minute (Min. 1, Min. 2, Min. 3, etc) ABOUT US - VIDEO ADVERTISING BUREAU - THE VAB We believe in inspiring marketers to think differently. We answer your toughest media questions with innovative thinking, supporting facts and real-world takeaways. Born storytellers. Built for transformation. Relentlessly Relevant. VAB challenges conventional wisdom with innovative thinking. As media behaviors shift, technology advances andOUR MEMBERS
VAB members are part of a community of media companies and industry organizations actively working to move the industry forward together. In collaboration with our members, we listen carefully to the evolving needs of the industry, we stay ahead of the curve and abreast of hot topics and trends. Please visit our member directory page.WHAT'S HAPPENING
Industry Spotlight. NYI and Cynopsis recently joined forces to explore how local advertising can uniquely target consumer segments and drive significant impact for advertisers and brands. Read the comprehensive report and learn key advantages of local market media buying, including testing & reporting, quality inventory, addressableadvertising
WELCOME TO TV
Despite the economic uncertainty, 2020 witnessed $1.3 Billion in new TV advertising across 283 brands. Most of us would agree that 2020 was a tumultuous year in marketing. Increased economic pressure and the urgent need to reinvent go-to-market strategies meant OUR TEAM - VIDEO ADVERTISING BUREAU Our Board of Directors. VAB’s Board of Directors is comprised of the top advertising professionals in the video industry. Our Board of Directors is committed to VAB’s mission of empowering marketers to make fully informed media strategy decisions. Meet Louis. MIND, BODY AND MEDIA In Mind, Body and Media, you’ll learn: How mental health has declined during COVID-19 and the implications for marketers. Which platforms and programs consumers are turning to during trying times and why. How marketers can leverage the right messaging and platforms to build brand favorability and establish long-term trust withconsumers.
VAB SETTING THE SCREENS WEEK VAB Setting the Screens Week – A week-long series of 5 Fast Facts daily on: The Evolving Video Streaming Landscape, Content Engagement and Ad Opportunity in Premium Digital Video. There is a wave of new advertising opportunities for marketers across devices, platforms andcontent.
OUR 10 MUST-READ INSIGHTS CHARTS OF THE QUARTER The VAB Top 10. We know you are time-pressed and probably looking for ways to stay abreast of important industry insights, so we’ve gathered our 10 most requested and talked about slides to help marketers make more informed decisions and set you up for THE FIVE THINGS YOU NEED TO KNOW: VAB MEMBER-EXCLUSIVE We’re pleased to bring back this new, members-only series, The Five Things You Need to Know. This series is designed specifically for you, our members, to support you as you meet with clients and advertisers. In these 20-minute sessions we’ll prepare you with the essential data, trends and insights you need to know as you navigate the VAB AUDIENCE-BASED BUYING WEEK VAB Audience-Based Buying week. Nearly 4 in 10 brand marketers say that audience-based buying is a key part of their TV strategy and 91% expect a “significant shift” away from traditional TV buying to an audience-based approach over the next 3 years. As the industry continues to evolve, we’re keeping you informed with VABAudience-Based
HOME - VIDEO ADVERTISING BUREAU - THE VABSIGN INWHO WE AREINSIGHTSGETTING STARTEDBECOME A MEMBERCONTACT US We are VAB. We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators. Together, we uncover new insights that help you reimagine your media strategies. A top-line view of how the industry is adopting audience-based buying. An insider’s look at an audience-first TV approach. ABOUT US - VIDEO ADVERTISING BUREAU - THE VAB We believe in inspiring marketers to think differently. We answer your toughest media questions with innovative thinking, supporting facts and real-world takeaways. Born storytellers. Built for transformation. Relentlessly Relevant. VAB challenges conventional wisdom with innovative thinking. As media behaviors shift, technology advances and INSIGHTS - VIDEO ADVERTISING BUREAU - THE VAB Welcome to TV. $1.3 Billion in New TV Ad Spending From 283 Brands. The VAB Top 10. Our 10 must-read Insights charts of the quarter. VAB’s 10 most requested and talked about slides to help you make more informed decisions and set you up for success. Impact In Action.FULL MEMBER LIST
Our Members. VAB Members are a part of a community of influential media companies and industry organizations actively working to move the industry forward together. WHAT IS AUDIENCE-BASED BUYING? What exactly is “audience-based buying” and how will it help you create more impactful campaigns and buys? Exciting advancements in audience measurement have enabled marketers to more precisely target and buy TV advertising. VAB IMPACT EVENT: VIDEO LEADERSHIP SUMMIT 2020 A Fresh Look at Video Attribution. Jo Kinsella of TVSquared examined the current state of attribution in the evolving video landscape.. Jo Kinsella President, TV Squared (Moderator) . Albert Thompson Managing Director, Digital, Walton Isaacson . Jason Brown CRO, Xandr . Ken Norcross Director, Business Development, Inscape . Roseann Montenes VP, Precision & Strategic Audiences Sales NIELSEN TV MEASUREMENT DURING COVID An explanation of the undercount | Five Fast Facts On. As widely reported in Ad Age and B&C, the Media Rating Council confirmed VAB’s assertion that Nielsen undercounted TV NEW VAB ANALYSIS PROVES NIELSEN’S IMPAIRED MEASUREMENT UPDATE, 5/6/21: As reported in Broadcasting & Cable and MediaPost, VAB has developed new analysis that proves claims of Nielsen’s impaired measurement.The analysis shows how TUT weekly reach began to quickly recover in April 2021 once Nielsen returned to in-field maintenance of their television panel and is at its highest level in the last tenmonths.
ENGAGING FREQUENT VIDEO STREAMERS THROUGH CINEMA Frequent Video Streamers are 23% more likely to go to the movies at least once a month pre-pandemic. Engage video streamers by timing cinema activations with new movie releases throughout the year and not on summer or holiday weekends as they are also ‘first in line’. Why? 33% of Frequent Video Streamers go to see a movie within thefirst 2
MEDIA MATH - THE VAB • Average Audience reflects viewing for an average minute to a program and is an average of the audience at the specific minute (Min. 1, Min. 2, Min. 3, etc) HOME - VIDEO ADVERTISING BUREAU - THE VABSIGN INWHO WE AREINSIGHTSGETTING STARTEDBECOME A MEMBERCONTACT US We are VAB. We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators. Together, we uncover new insights that help you reimagine your media strategies. A top-line view of how the industry is adopting audience-based buying. An insider’s look at an audience-first TV approach. ABOUT US - VIDEO ADVERTISING BUREAU - THE VAB We believe in inspiring marketers to think differently. We answer your toughest media questions with innovative thinking, supporting facts and real-world takeaways. Born storytellers. Built for transformation. Relentlessly Relevant. VAB challenges conventional wisdom with innovative thinking. As media behaviors shift, technology advances and INSIGHTS - VIDEO ADVERTISING BUREAU - THE VAB Welcome to TV. $1.3 Billion in New TV Ad Spending From 283 Brands. The VAB Top 10. Our 10 must-read Insights charts of the quarter. VAB’s 10 most requested and talked about slides to help you make more informed decisions and set you up for success. Impact In Action.FULL MEMBER LIST
Our Members. VAB Members are a part of a community of influential media companies and industry organizations actively working to move the industry forward together. WHAT IS AUDIENCE-BASED BUYING? What exactly is “audience-based buying” and how will it help you create more impactful campaigns and buys? Exciting advancements in audience measurement have enabled marketers to more precisely target and buy TV advertising. VAB IMPACT EVENT: VIDEO LEADERSHIP SUMMIT 2020 A Fresh Look at Video Attribution. Jo Kinsella of TVSquared examined the current state of attribution in the evolving video landscape.. Jo Kinsella President, TV Squared (Moderator) . Albert Thompson Managing Director, Digital, Walton Isaacson . Jason Brown CRO, Xandr . Ken Norcross Director, Business Development, Inscape . Roseann Montenes VP, Precision & Strategic Audiences Sales NIELSEN TV MEASUREMENT DURING COVID An explanation of the undercount | Five Fast Facts On. As widely reported in Ad Age and B&C, the Media Rating Council confirmed VAB’s assertion that Nielsen undercounted TV NEW VAB ANALYSIS PROVES NIELSEN’S IMPAIRED MEASUREMENT UPDATE, 5/6/21: As reported in Broadcasting & Cable and MediaPost, VAB has developed new analysis that proves claims of Nielsen’s impaired measurement.The analysis shows how TUT weekly reach began to quickly recover in April 2021 once Nielsen returned to in-field maintenance of their television panel and is at its highest level in the last tenmonths.
ENGAGING FREQUENT VIDEO STREAMERS THROUGH CINEMA Frequent Video Streamers are 23% more likely to go to the movies at least once a month pre-pandemic. Engage video streamers by timing cinema activations with new movie releases throughout the year and not on summer or holiday weekends as they are also ‘first in line’. Why? 33% of Frequent Video Streamers go to see a movie within thefirst 2
MEDIA MATH - THE VAB • Average Audience reflects viewing for an average minute to a program and is an average of the audience at the specific minute (Min. 1, Min. 2, Min. 3, etc) ABOUT US - VIDEO ADVERTISING BUREAU - THE VAB We believe in inspiring marketers to think differently. We answer your toughest media questions with innovative thinking, supporting facts and real-world takeaways. Born storytellers. Built for transformation. Relentlessly Relevant. VAB challenges conventional wisdom with innovative thinking. As media behaviors shift, technology advances andOUR MEMBERS
VAB members are part of a community of media companies and industry organizations actively working to move the industry forward together. In collaboration with our members, we listen carefully to the evolving needs of the industry, we stay ahead of the curve and abreast of hot topics and trends. Please visit our member directory page.WHAT'S HAPPENING
Industry Spotlight. NYI and Cynopsis recently joined forces to explore how local advertising can uniquely target consumer segments and drive significant impact for advertisers and brands. Read the comprehensive report and learn key advantages of local market media buying, including testing & reporting, quality inventory, addressableadvertising
WELCOME TO TV
Despite the economic uncertainty, 2020 witnessed $1.3 Billion in new TV advertising across 283 brands. Most of us would agree that 2020 was a tumultuous year in marketing. Increased economic pressure and the urgent need to reinvent go-to-market strategies meant OUR TEAM - VIDEO ADVERTISING BUREAU Our Board of Directors. VAB’s Board of Directors is comprised of the top advertising professionals in the video industry. Our Board of Directors is committed to VAB’s mission of empowering marketers to make fully informed media strategy decisions. Meet Louis. MIND, BODY AND MEDIA In Mind, Body and Media, you’ll learn: How mental health has declined during COVID-19 and the implications for marketers. Which platforms and programs consumers are turning to during trying times and why. How marketers can leverage the right messaging and platforms to build brand favorability and establish long-term trust withconsumers.
VAB SETTING THE SCREENS WEEK VAB Setting the Screens Week – A week-long series of 5 Fast Facts daily on: The Evolving Video Streaming Landscape, Content Engagement and Ad Opportunity in Premium Digital Video. There is a wave of new advertising opportunities for marketers across devices, platforms andcontent.
OUR 10 MUST-READ INSIGHTS CHARTS OF THE QUARTER The VAB Top 10. We know you are time-pressed and probably looking for ways to stay abreast of important industry insights, so we’ve gathered our 10 most requested and talked about slides to help marketers make more informed decisions and set you up for THE FIVE THINGS YOU NEED TO KNOW: VAB MEMBER-EXCLUSIVE We’re pleased to bring back this new, members-only series, The Five Things You Need to Know. This series is designed specifically for you, our members, to support you as you meet with clients and advertisers. In these 20-minute sessions we’ll prepare you with the essential data, trends and insights you need to know as you navigate the VAB AUDIENCE-BASED BUYING WEEK VAB Audience-Based Buying week. Nearly 4 in 10 brand marketers say that audience-based buying is a key part of their TV strategy and 91% expect a “significant shift” away from traditional TV buying to an audience-based approach over the next 3 years. As the industry continues to evolve, we’re keeping you informed with VABAudience-Based
HOME - VIDEO ADVERTISING BUREAU - THE VABSIGN INWHO WE AREINSIGHTSGETTING STARTEDBECOME A MEMBERCONTACT US We are VAB. We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators. Together, we uncover new insights that help you reimagine your media strategies. A top-line view of how the industry is adopting audience-based buying. An insider’s look at an audience-first TV approach. SIGN IN - VIDEO ADVERTISING BUREAU - THE VAB our insights are complimentary for vab members, agencies, brand marketers and academia INSIGHTS - VIDEO ADVERTISING BUREAU - THE VAB Welcome to TV. $1.3 Billion in New TV Ad Spending From 283 Brands. The VAB Top 10. Our 10 must-read Insights charts of the quarter. VAB’s 10 most requested and talked about slides to help you make more informed decisions and set you up for success. Impact In Action.FULL MEMBER LIST
Our Members. VAB Members are a part of a community of influential media companies and industry organizations actively working to move the industry forward together. WHAT IS AUDIENCE-BASED BUYING? What exactly is “audience-based buying” and how will it help you create more impactful campaigns and buys? Exciting advancements in audience measurement have enabled marketers to more precisely target and buy TV advertising.WELCOME TO TV
60 new advertisers across 41 categories including wine clubs, online dating, telemedicine and cleaning supplies, launched at the height of the pandemic, accounting for over $114 million in national TV spend. Smart and savvy brands are increasing their advertising spend, creating an influx of opportunities to take the lead in their industry 4 MEDIA TECHNOLOGY TRENDS FOR 2020 4 Media Technology Trends For 2020. 1) Artificial Intelligence (AI) Artificial Intelligence has been a perennial hit at CES, but this year it reached critical mass. It appeared as if nearly every booth on the show floor utilized AI in their own device, platform or technology. ENGAGING FREQUENT VIDEO STREAMERS THROUGH CINEMA Frequent Video Streamers are 23% more likely to go to the movies at least once a month pre-pandemic. Engage video streamers by timing cinema activations with new movie releases throughout the year and not on summer or holiday weekends as they are also ‘first in line’. Why? 33% of Frequent Video Streamers go to see a movie within thefirst 2
KEEP CALM AND ADVERTISE ON How brands like Amazon, Walmart, T-Mobile, General Mills and Hershey used the ’08 recession to catapult their growth– and the lessons for other advertisers. Amazon launched its first TV campaign in the middle of the recession in 2008 and saw a compound annual growth rate of 34% between 2008-2012. While we’ve seen nothing like our current MEDIA MATH - THEVAB.COM • Average Audience reflects viewing for an average minute to a program and is an average of the audience at the specific minute (Min. 1, Min. 2, Min. 3, etc) HOME - VIDEO ADVERTISING BUREAU - THE VABSIGN INWHO WE AREINSIGHTSGETTING STARTEDBECOME A MEMBERCONTACT US We are VAB. We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators. Together, we uncover new insights that help you reimagine your media strategies. A top-line view of how the industry is adopting audience-based buying. An insider’s look at an audience-first TV approach. SIGN IN - VIDEO ADVERTISING BUREAU - THE VAB our insights are complimentary for vab members, agencies, brand marketers and academia INSIGHTS - VIDEO ADVERTISING BUREAU - THE VAB Welcome to TV. $1.3 Billion in New TV Ad Spending From 283 Brands. The VAB Top 10. Our 10 must-read Insights charts of the quarter. VAB’s 10 most requested and talked about slides to help you make more informed decisions and set you up for success. Impact In Action.FULL MEMBER LIST
Our Members. VAB Members are a part of a community of influential media companies and industry organizations actively working to move the industry forward together. WHAT IS AUDIENCE-BASED BUYING? What exactly is “audience-based buying” and how will it help you create more impactful campaigns and buys? Exciting advancements in audience measurement have enabled marketers to more precisely target and buy TV advertising.WELCOME TO TV
60 new advertisers across 41 categories including wine clubs, online dating, telemedicine and cleaning supplies, launched at the height of the pandemic, accounting for over $114 million in national TV spend. Smart and savvy brands are increasing their advertising spend, creating an influx of opportunities to take the lead in their industry 4 MEDIA TECHNOLOGY TRENDS FOR 2020 4 Media Technology Trends For 2020. 1) Artificial Intelligence (AI) Artificial Intelligence has been a perennial hit at CES, but this year it reached critical mass. It appeared as if nearly every booth on the show floor utilized AI in their own device, platform or technology. ENGAGING FREQUENT VIDEO STREAMERS THROUGH CINEMA Frequent Video Streamers are 23% more likely to go to the movies at least once a month pre-pandemic. Engage video streamers by timing cinema activations with new movie releases throughout the year and not on summer or holiday weekends as they are also ‘first in line’. Why? 33% of Frequent Video Streamers go to see a movie within thefirst 2
KEEP CALM AND ADVERTISE ON How brands like Amazon, Walmart, T-Mobile, General Mills and Hershey used the ’08 recession to catapult their growth– and the lessons for other advertisers. Amazon launched its first TV campaign in the middle of the recession in 2008 and saw a compound annual growth rate of 34% between 2008-2012. While we’ve seen nothing like our current MEDIA MATH - THEVAB.COM • Average Audience reflects viewing for an average minute to a program and is an average of the audience at the specific minute (Min. 1, Min. 2, Min. 3, etc) ABOUT US - VIDEO ADVERTISING BUREAU - THE VAB We believe in inspiring marketers to think differently. We answer your toughest media questions with innovative thinking, supporting facts and real-world takeaways. Born storytellers. Built for transformation. Relentlessly Relevant. VAB challenges conventional wisdom with innovative thinking. As media behaviors shift, technology advances andWELCOME TO TV
60 new advertisers across 41 categories including wine clubs, online dating, telemedicine and cleaning supplies, launched at the height of the pandemic, accounting for over $114 million in national TV spend. Smart and savvy brands are increasing their advertising spend, creating an influx of opportunities to take the lead in their industry ENGAGING FREQUENT VIDEO STREAMERS THROUGH CINEMA Frequent Video Streamers are 23% more likely to go to the movies at least once a month pre-pandemic. Engage video streamers by timing cinema activations with new movie releases throughout the year and not on summer or holiday weekends as they are also ‘first in line’. Why? 33% of Frequent Video Streamers go to see a movie within thefirst 2
#ALONETOGETHER
With over 144 pieces of video content trending, video programming is clearly able to move a wide variety of audiences – see what content, across entertainment, sports, and news is stirring conversation and commentary among your target consumers. At least one video-related topic trended everyday of the six-week analysis, covering a variety of DISCOVER THE DIFFERENCE Here are the 5 Insights Essentials from Discover the Difference . Asian American viewers are 113% more likely * to feel personally connected to the actors and personalities on their favorite TV programs. Hispanic viewers are79% more likely to follow or like TV programs, characters or actors on social media. Black viewers are 65%of more likely
ADDRESS FOR SUCCESS
Designed for marketing & advertising professionals across all levels, “ Address For Success ” provides a guide to the Addressable TV marketplace and features 12 real-world case studies across categories such as automotive, retail, CPG, travel and financial. Success is achieved through linear TV’s "scale of attention" and emotional THE BEST SEATS IN THE HOUSE The Best Seats in the House. In our attention economy, marketers are constantly seeking opportunities to reach a committed and engaged audience. Live sports delivers a highly sought-after, passionate audience in mass to advertisers. To understand more about the where, how, why and who is viewing live sports, VAB conducted a customresearch
LINEAR TV & OTT
Ad-supported over-the-top (OTT) is a fast-growing area in video advertising. Nearly 70% of households now have access to an internet-enabled connected TV device, and total time spent streaming OTT is up 28% versus 2017.THE PATH TO VICTORY
85% of ‘hotly-contested’ political race winners showed a direct correlation between share of voice in their races and election results. Similar to other, more traditional categories, success achieved by political candidates on election day is typically aided bythe adherence to
YOU DOWN WITH OTT?
Currently, advertising comprises 45% of all online video revenue and is projected to grow to almost 60% over the next 10 years. 65% of people who use a second screen while streaming have looked up info on a product that’s been advertised in a TV show. We've also produced a companion directory for "You Down With OTT" which provides an in-depth We collect information about your visit through cookies and web beacons. You can opt out through your browser, but then you will not have access to all the functions of the website. Learn moreGot it!
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VAB is at the heart of the video conversation Your browser does not support the video tag. VAB'S COVID-19 RESOURCE CENTER JUST RELEASED! | NEW PODCAST 'A BRAND VIEW: STAYING RELEVANT DURING AGLOBAL CRISIS'
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VAB helps brand leaders navigate the technology-rich, data-fueled world through our industry-defining insights and research all developed through a marketer's lens. We are built to address the challenges of today and inspire conversations of tomorrow, as we uncover trends and tackle topics that will drive business value. VAB IS THE VOICE OF THE VIDEO INDUSTRY.Insights
VAB Insights is a marketer's ultimate destination for industry intelligence and custom research. Our Insights team unravels the complexity surrounding today’s evolving media ecosystem and translates the data into actionable takeaways that empower marketers to make fully informed media decisions that drive business growth. VAB SIMPLIFIES THE COMPLEX. COVID-19 Insights: As Time Goes By How Media Consumption Is Helping America Cope Insights Report: Direct Effect Driving Intent For Emerging DTC Brands COVID-19 Insights: A Second Look 10 Slides To Guide You Through The COVID-19 Pandemic Webinar: A Global View on COVID-19 Challenges and Opportunities for the Advertising TV IndustryStart
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