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BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PRSEE MORE ONBLOG.TRENDKITE.COM
HOW LIVE STREAMING PLATFORMS ARE CHANGING JOURNALISM Live streaming is not a new concept, but the success of next-generation live streaming applications like Periscope and Meerkat indicates that people are ready to embrace this new way of interacting. Some predict that “periscoping” will soon become a way of life for many. HOW PR TECH WILL TRANSFORM THE PESO MODEL (& YOUR LIFE) originally posted on MarTech advisor A quick glance at the marketing landscape confirms an abundance of technology and choices; in contrast, PR has lagged behind. TOP 5 PR CRISIS STRATEGIESSEE MORE ON BLOG.TRENDKITE.COM SIX OF THE BEST PSAS OF ALL TIME Public service announcements can be powerful ways to motivate people to change their behavior or take action. The most effective PSAs force people to think about things in THE RELATIONSHIP BETWEEN PR AND MARKETING Before the introduction of social media and content marketing, the line between PR and marketing was fairly clear and it was common for marketing and PR departments to operate independently from each other. B2B PR VS. B2C PR: WHAT'S THE DIFFERENCE?SEE MORE ONBLOG.TRENDKITE.COM
BRAND IMAGE VS. REPUTATION: WHAT’S THE DIFFERENCE?SEE MORE ONBLOG.TRENDKITE.COM
DIGITAL PR RESOURCES HUBALL ASSETSCUSTOMER STORIESEBOOKSPLAYBOOKSTOOLKITSWEBINARS We’ve built an educational resources hub to help public relations, communications, and marketing professionals stay on top of the trends and evolutions of earned media analytics and PR software.SIGNIN - CISION
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BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PRSEE MORE ONBLOG.TRENDKITE.COM
HOW LIVE STREAMING PLATFORMS ARE CHANGING JOURNALISM Live streaming is not a new concept, but the success of next-generation live streaming applications like Periscope and Meerkat indicates that people are ready to embrace this new way of interacting. Some predict that “periscoping” will soon become a way of life for many. HOW PR TECH WILL TRANSFORM THE PESO MODEL (& YOUR LIFE) originally posted on MarTech advisor A quick glance at the marketing landscape confirms an abundance of technology and choices; in contrast, PR has lagged behind. TOP 5 PR CRISIS STRATEGIESSEE MORE ON BLOG.TRENDKITE.COM SIX OF THE BEST PSAS OF ALL TIME Public service announcements can be powerful ways to motivate people to change their behavior or take action. The most effective PSAs force people to think about things in THE RELATIONSHIP BETWEEN PR AND MARKETING Before the introduction of social media and content marketing, the line between PR and marketing was fairly clear and it was common for marketing and PR departments to operate independently from each other. B2B PR VS. B2C PR: WHAT'S THE DIFFERENCE?SEE MORE ONBLOG.TRENDKITE.COM
BRAND IMAGE VS. REPUTATION: WHAT’S THE DIFFERENCE?SEE MORE ONBLOG.TRENDKITE.COM
COVID-19 COMMS: BEST PRACTICES WEBINAR TAKEAWAYS Tips on how brands can navigate the pandemic and best practices forcrisis comms.
A CISION REPORT: THE STATE OF THE 2020 ELECTION Join us each week as we update our media analysis of The State of the2020 Election.
EBOOKS - CISION
eBooks. Get a deeper understanding on strategy, analytics, and the evolving trends of public relations MY TOP 8 CISION CONTENT OF 2019 It's that time of year: Here's 8 of our favorite Cision content piecesfrom 2019.
TOP 5 PR CRISIS STRATEGIES At some point, almost every business will face a crisis. Sometimes you are dealing with a mess of your own making, while others arise due to circumstances completely beyond your control. BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PR Earned Media is Only the First Step: Don’t Forget to Promote Your PR. According to a Forbes survey, 85% of tech consumers said articles, reviews, blogs, and videos byPR MEASUREMENT
PR measurement strategies to ensure that PR efforts are tied to real results the prove ROI. Leverage new analytics data & PR metrics to report on both brand and bottom line impact of PR. A DAY IN THE LIFE: PERSPECTIVE FROM A DIGITAL MARKETING A dive into the data and technology evolution of earned media. See the Latest Posts ; Topics 5 TIPS TO STAYING PROACTIVE WITH MEDIA MONITORING Modern PR professionals have a lot on their to-do list. In many cases, we wear many hats and have responsibilities including everything from brand identity, product messaging, content creation, and crisis management.Whether you are a one-person PR/marketing team or part of a larger group, chances are you don’t have many extra minutes in theday.
SIX OF THE BEST PSAS OF ALL TIME Public service announcements can be powerful ways to motivate people to change their behavior or take action. The most effective PSAs force people to think about things in DIGITAL PR RESOURCES HUBALL ASSETSCUSTOMER STORIESEBOOKSPLAYBOOKSTOOLKITSWEBINARS We’ve built an educational resources hub to help public relations, communications, and marketing professionals stay on top of the trends and evolutions of earned media analytics and PR software.SIGNIN - CISION
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EXPLORING VIRTUAL EVENTS: 6 BENEFITS OF GOING VIRTUALSEE MORE ONBLOG.TRENDKITE.COM
BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PRSEE MORE ONBLOG.TRENDKITE.COM
HOW TO REPORT TO YOUR BOSS LIKE A BOSS 1. Make it look sharp. You’ll be amazed at how much credibility a good-looking report can generate. It’s worth the extra time and effort to create a visually attractive template you can use regularly. Consider: Less is more when it comes to the text in your reports, as well. Don’t over-bullet or over-explain.PR REPORTING
Walk through of a Great PR Report: Slack Q3 Earned Media Results. Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs. Read Post. 4 years ago. TOP 13 BRAND AWARENESS STRATEGIES WITH IMPACT Here are a few things to consider: Design: The design of your website should be consistent with the colors and other identity elements of your brand. It should work well on any device and include social amplification buttons. Search Engine Optimization (SEO): Obviously, a huge part of your brand awareness strategy is getting found by peoplewho
HOW LIVE STREAMING PLATFORMS ARE CHANGING JOURNALISM How Live Streaming Platforms Are Changing Journalism. Live streaming is not a new concept, but the success of next-generation live streaming applications like Periscope and Meerkat indicates that people are ready to embrace this new way of interacting. Some predict that “periscoping” will soon become a way of life for many. 5 OUTSTANDING PR RELATED TED TALKS 4) Simon Sinek “How Great Leaders Inspire Action”. Simon Sinek is another great thinker in our field. This talk is a must see for PR pros who are thinking about how to tell the story of their brand. He contemplates how great leaders (whether they are organizations or people) inspire action. He advises that we stop talking so much aboutwhat
B2B PR VS. B2C PR: WHAT'S THE DIFFERENCE?SEE MORE ONBLOG.TRENDKITE.COM
DIGITAL PR RESOURCES HUBALL ASSETSCUSTOMER STORIESEBOOKSPLAYBOOKSTOOLKITSWEBINARS We’ve built an educational resources hub to help public relations, communications, and marketing professionals stay on top of the trends and evolutions of earned media analytics and PR software.SIGNIN - CISION
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EXPLORING VIRTUAL EVENTS: 6 BENEFITS OF GOING VIRTUALSEE MORE ONBLOG.TRENDKITE.COM
BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PRSEE MORE ONBLOG.TRENDKITE.COM
HOW TO REPORT TO YOUR BOSS LIKE A BOSS 1. Make it look sharp. You’ll be amazed at how much credibility a good-looking report can generate. It’s worth the extra time and effort to create a visually attractive template you can use regularly. Consider: Less is more when it comes to the text in your reports, as well. Don’t over-bullet or over-explain.PR REPORTING
Walk through of a Great PR Report: Slack Q3 Earned Media Results. Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs. Read Post. 4 years ago. TOP 13 BRAND AWARENESS STRATEGIES WITH IMPACT Here are a few things to consider: Design: The design of your website should be consistent with the colors and other identity elements of your brand. It should work well on any device and include social amplification buttons. Search Engine Optimization (SEO): Obviously, a huge part of your brand awareness strategy is getting found by peoplewho
HOW LIVE STREAMING PLATFORMS ARE CHANGING JOURNALISM How Live Streaming Platforms Are Changing Journalism. Live streaming is not a new concept, but the success of next-generation live streaming applications like Periscope and Meerkat indicates that people are ready to embrace this new way of interacting. Some predict that “periscoping” will soon become a way of life for many. 5 OUTSTANDING PR RELATED TED TALKS 4) Simon Sinek “How Great Leaders Inspire Action”. Simon Sinek is another great thinker in our field. This talk is a must see for PR pros who are thinking about how to tell the story of their brand. He contemplates how great leaders (whether they are organizations or people) inspire action. He advises that we stop talking so much aboutwhat
B2B PR VS. B2C PR: WHAT'S THE DIFFERENCE?SEE MORE ONBLOG.TRENDKITE.COM
LESSONS FROM THE 2021 STATE OF THE MEDIA REPORT The most revealing insights from the report broken by the numbers. 10 NEWS SITES TO KEEP YOU INFORMED ABOUT NATIVE AMERICAN November is Native American Heritage Month and we have 10 news sites covering these communities that you need on your radar.CISION BLOG
The Cision blog provides tips, tricks, and advice for maximizing PR efforts for brands and agencies. TOP 13 BRAND AWARENESS STRATEGIES WITH IMPACT Here are a few things to consider: Design: The design of your website should be consistent with the colors and other identity elements of your brand. It should work well on any device and include social amplification buttons. Search Engine Optimization (SEO): Obviously, a huge part of your brand awareness strategy is getting found by peoplewho
PR REPORTING
Why Your PR Reporting Could be Killing Your Success. There’s an old business axiom that goes, “That which gets measured improves.”. It’s true. Just ask the folks at Wells Fargo. They measured sales representatives on the number of new accounts opened Get it Now. BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PR Follow-up – Be sure to follow up with any media contacts, analysts or influencers that you spoke to during the event. Don’t be a pest, but do offer them additional background materials or access to executive spokespeople. You want to keep the lines of communication open. Assess – Now is the time to determine how you performed vs.your goals.
WIN, PLACE AND SHOW: THE THREE BEST PR CAMPAIGNS OF ALL TIME It’s triple crown time (Go Nyquist!), so we thought it was a good time to pick the winners for PR. Here are TrendKite's picks for the top 3 PR campaigns of all time. 5 TIPS TO STAYING PROACTIVE WITH MEDIA MONITORING Media monitoring is a challenge, but it is also an essential element of any day-to-day PR plan. Here are 5 things you can do to integrate it more easily into your daily routine. 1 - Be selective about what you want to monitor. As the saying goes, don’t try to boil the ocean. Today’s media landscape is vast and if you try to track vague TOP 5 PR CRISIS STRATEGIES 1 – Put Monitoring in Place Before the Disaster. You can’t effectively respond to a bad situation if you don’t know what’s happening and who’s talking about it. Get proactive by implementing software that can alert you of negative mentions, and identify the journalists, outlets, customers, or others who are publishing articlesor
5 OUTSTANDING PR RELATED TED TALKS 4) Simon Sinek “How Great Leaders Inspire Action”. Simon Sinek is another great thinker in our field. This talk is a must see for PR pros who are thinking about how to tell the story of their brand. He contemplates how great leaders (whether they are organizations or people) inspire action. He advises that we stop talking so much aboutwhat
DIGITAL PR RESOURCES HUBALL ASSETSCUSTOMER STORIESEBOOKSPLAYBOOKSTOOLKITSWEBINARS We’ve built an educational resources hub to help public relations, communications, and marketing professionals stay on top of the trends and evolutions of earned media analytics and PR software.SIGNIN - CISION
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EXPLORING VIRTUAL EVENTS: 6 BENEFITS OF GOING VIRTUALSEE MORE ONBLOG.TRENDKITE.COM
BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PRSEE MORE ONBLOG.TRENDKITE.COM
HOW TO REPORT TO YOUR BOSS LIKE A BOSS 1. Make it look sharp. You’ll be amazed at how much credibility a good-looking report can generate. It’s worth the extra time and effort to create a visually attractive template you can use regularly. Consider: Less is more when it comes to the text in your reports, as well. Don’t over-bullet or over-explain.PR REPORTING
Walk through of a Great PR Report: Slack Q3 Earned Media Results. Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs. Read Post. 4 years ago. TOP 13 BRAND AWARENESS STRATEGIES WITH IMPACT Here are a few things to consider: Design: The design of your website should be consistent with the colors and other identity elements of your brand. It should work well on any device and include social amplification buttons. Search Engine Optimization (SEO): Obviously, a huge part of your brand awareness strategy is getting found by peoplewho
HOW LIVE STREAMING PLATFORMS ARE CHANGING JOURNALISM How Live Streaming Platforms Are Changing Journalism. Live streaming is not a new concept, but the success of next-generation live streaming applications like Periscope and Meerkat indicates that people are ready to embrace this new way of interacting. Some predict that “periscoping” will soon become a way of life for many. 5 OUTSTANDING PR RELATED TED TALKS 4) Simon Sinek “How Great Leaders Inspire Action”. Simon Sinek is another great thinker in our field. This talk is a must see for PR pros who are thinking about how to tell the story of their brand. He contemplates how great leaders (whether they are organizations or people) inspire action. He advises that we stop talking so much aboutwhat
B2B PR VS. B2C PR: WHAT'S THE DIFFERENCE?SEE MORE ONBLOG.TRENDKITE.COM
DIGITAL PR RESOURCES HUBALL ASSETSCUSTOMER STORIESEBOOKSPLAYBOOKSTOOLKITSWEBINARS We’ve built an educational resources hub to help public relations, communications, and marketing professionals stay on top of the trends and evolutions of earned media analytics and PR software.SIGNIN - CISION
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EXPLORING VIRTUAL EVENTS: 6 BENEFITS OF GOING VIRTUALSEE MORE ONBLOG.TRENDKITE.COM
BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PRSEE MORE ONBLOG.TRENDKITE.COM
HOW TO REPORT TO YOUR BOSS LIKE A BOSS 1. Make it look sharp. You’ll be amazed at how much credibility a good-looking report can generate. It’s worth the extra time and effort to create a visually attractive template you can use regularly. Consider: Less is more when it comes to the text in your reports, as well. Don’t over-bullet or over-explain.PR REPORTING
Walk through of a Great PR Report: Slack Q3 Earned Media Results. Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs. Read Post. 4 years ago. TOP 13 BRAND AWARENESS STRATEGIES WITH IMPACT Here are a few things to consider: Design: The design of your website should be consistent with the colors and other identity elements of your brand. It should work well on any device and include social amplification buttons. Search Engine Optimization (SEO): Obviously, a huge part of your brand awareness strategy is getting found by peoplewho
HOW LIVE STREAMING PLATFORMS ARE CHANGING JOURNALISM How Live Streaming Platforms Are Changing Journalism. Live streaming is not a new concept, but the success of next-generation live streaming applications like Periscope and Meerkat indicates that people are ready to embrace this new way of interacting. Some predict that “periscoping” will soon become a way of life for many. 5 OUTSTANDING PR RELATED TED TALKS 4) Simon Sinek “How Great Leaders Inspire Action”. Simon Sinek is another great thinker in our field. This talk is a must see for PR pros who are thinking about how to tell the story of their brand. He contemplates how great leaders (whether they are organizations or people) inspire action. He advises that we stop talking so much aboutwhat
B2B PR VS. B2C PR: WHAT'S THE DIFFERENCE?SEE MORE ONBLOG.TRENDKITE.COM
LESSONS FROM THE 2021 STATE OF THE MEDIA REPORT The most revealing insights from the report broken by the numbers. 10 NEWS SITES TO KEEP YOU INFORMED ABOUT NATIVE AMERICAN November is Native American Heritage Month and we have 10 news sites covering these communities that you need on your radar.CISION BLOG
The Cision blog provides tips, tricks, and advice for maximizing PR efforts for brands and agencies. TOP 13 BRAND AWARENESS STRATEGIES WITH IMPACT Here are a few things to consider: Design: The design of your website should be consistent with the colors and other identity elements of your brand. It should work well on any device and include social amplification buttons. Search Engine Optimization (SEO): Obviously, a huge part of your brand awareness strategy is getting found by peoplewho
PR REPORTING
Why Your PR Reporting Could be Killing Your Success. There’s an old business axiom that goes, “That which gets measured improves.”. It’s true. Just ask the folks at Wells Fargo. They measured sales representatives on the number of new accounts opened Get it Now. BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PR Follow-up – Be sure to follow up with any media contacts, analysts or influencers that you spoke to during the event. Don’t be a pest, but do offer them additional background materials or access to executive spokespeople. You want to keep the lines of communication open. Assess – Now is the time to determine how you performed vs.your goals.
WIN, PLACE AND SHOW: THE THREE BEST PR CAMPAIGNS OF ALL TIME It’s triple crown time (Go Nyquist!), so we thought it was a good time to pick the winners for PR. Here are TrendKite's picks for the top 3 PR campaigns of all time. 5 TIPS TO STAYING PROACTIVE WITH MEDIA MONITORING Media monitoring is a challenge, but it is also an essential element of any day-to-day PR plan. Here are 5 things you can do to integrate it more easily into your daily routine. 1 - Be selective about what you want to monitor. As the saying goes, don’t try to boil the ocean. Today’s media landscape is vast and if you try to track vague TOP 5 PR CRISIS STRATEGIES 1 – Put Monitoring in Place Before the Disaster. You can’t effectively respond to a bad situation if you don’t know what’s happening and who’s talking about it. Get proactive by implementing software that can alert you of negative mentions, and identify the journalists, outlets, customers, or others who are publishing articlesor
5 OUTSTANDING PR RELATED TED TALKS 4) Simon Sinek “How Great Leaders Inspire Action”. Simon Sinek is another great thinker in our field. This talk is a must see for PR pros who are thinking about how to tell the story of their brand. He contemplates how great leaders (whether they are organizations or people) inspire action. He advises that we stop talking so much aboutwhat
DIGITAL PR RESOURCES HUBALL ASSETSCUSTOMER STORIESEBOOKSPLAYBOOKSTOOLKITSWEBINARS We’ve built an educational resources hub to help public relations, communications, and marketing professionals stay on top of the trends and evolutions of earned media analytics and PR software.SIGNIN - CISION
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EXPLORING VIRTUAL EVENTS: 6 BENEFITS OF GOING VIRTUALSEE MORE ONBLOG.TRENDKITE.COM
PR REPORTING
PR reporting that quantifies PR's impact in a way that both PR professionals and executives will understand. Advanced PR analytics metrics that will prove the value of PR. HOW PR TECH WILL TRANSFORM THE PESO MODEL (& YOUR LIFE) originally posted on MarTech advisor A quick glance at the marketing landscape confirms an abundance of technology and choices; in contrast, PR has lagged behind. 5 TIPS TO STAYING PROACTIVE WITH MEDIA MONITORING Modern PR professionals have a lot on their to-do list. In many cases, we wear many hats and have responsibilities including everything from brand identity, product messaging, content creation, and crisis management.Whether you are a one-person PR/marketing team or part of a larger group, chances are you don’t have many extra minutes in theday.
HOW LIVE STREAMING PLATFORMS ARE CHANGING JOURNALISM Live streaming is not a new concept, but the success of next-generation live streaming applications like Periscope and Meerkat indicates that people are ready to embrace this new way of interacting. Some predict that “periscoping” will soon become a way of life for many. HOW TO REPORT TO YOUR BOSS LIKE A BOSS You'd be amazed at how much credibility a quality report can generate. Here's how to put together regular PR reporting- and other comms reporting- so you can report to your boss like a boss. THE RELATIONSHIP BETWEEN PR AND MARKETING Before the introduction of social media and content marketing, the line between PR and marketing was fairly clear and it was common for marketing and PR departments to operate independently from each other. B2B PR VS. B2C PR: WHAT'S THE DIFFERENCE?SEE MORE ONBLOG.TRENDKITE.COM
DIGITAL PR RESOURCES HUBALL ASSETSCUSTOMER STORIESEBOOKSPLAYBOOKSTOOLKITSWEBINARS We’ve built an educational resources hub to help public relations, communications, and marketing professionals stay on top of the trends and evolutions of earned media analytics and PR software.SIGNIN - CISION
Signin - Cision
EXPLORING VIRTUAL EVENTS: 6 BENEFITS OF GOING VIRTUALSEE MORE ONBLOG.TRENDKITE.COM
PR REPORTING
PR reporting that quantifies PR's impact in a way that both PR professionals and executives will understand. Advanced PR analytics metrics that will prove the value of PR. HOW PR TECH WILL TRANSFORM THE PESO MODEL (& YOUR LIFE) originally posted on MarTech advisor A quick glance at the marketing landscape confirms an abundance of technology and choices; in contrast, PR has lagged behind. 5 TIPS TO STAYING PROACTIVE WITH MEDIA MONITORING Modern PR professionals have a lot on their to-do list. In many cases, we wear many hats and have responsibilities including everything from brand identity, product messaging, content creation, and crisis management.Whether you are a one-person PR/marketing team or part of a larger group, chances are you don’t have many extra minutes in theday.
HOW LIVE STREAMING PLATFORMS ARE CHANGING JOURNALISM Live streaming is not a new concept, but the success of next-generation live streaming applications like Periscope and Meerkat indicates that people are ready to embrace this new way of interacting. Some predict that “periscoping” will soon become a way of life for many. HOW TO REPORT TO YOUR BOSS LIKE A BOSS You'd be amazed at how much credibility a quality report can generate. Here's how to put together regular PR reporting- and other comms reporting- so you can report to your boss like a boss. THE RELATIONSHIP BETWEEN PR AND MARKETING Before the introduction of social media and content marketing, the line between PR and marketing was fairly clear and it was common for marketing and PR departments to operate independently from each other. B2B PR VS. B2C PR: WHAT'S THE DIFFERENCE?SEE MORE ONBLOG.TRENDKITE.COM
EXPLORING VIRTUAL EVENTS: 6 BENEFITS OF GOING VIRTUAL A few short months ago, no one would have predicted large scale event cancellations were even a possibility. Like the sun is sure to rise, and the seasons change, major events returned each and every year likeclockwork.
HOW LIVE STREAMING PLATFORMS ARE CHANGING JOURNALISM Live streaming is not a new concept, but the success of next-generation live streaming applications like Periscope and Meerkat indicates that people are ready to embrace this new way of interacting. Some predict that “periscoping” will soon become a way of life for many.PR FORWARD - CISION
Let’s dive into the most trusted source of information, earned media! The role of PR is changing, the industry is going digital. Here, we go beyond theory & discuss real, tangible ways toPR MEASUREMENT
Measure true business impact with PR analytics. Three Types of PR and the Best Digital Goals for Measuring Each. Marketing and PR guru, Seth Godin, once said, “Measurement is fabulous. BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PR One of the first bits of advice you get when you take a public speaking class is this, “Tell them what you are going to tell them. Tell them. Then tell them what you told them.” That’s HOW TO REPORT TO YOUR BOSS LIKE A BOSS You'd be amazed at how much credibility a quality report can generate. Here's how to put together regular PR reporting- and other comms reporting- so you can report to your boss like a boss. TOP 5 PR CRISIS STRATEGIES At some point, almost every business will face a crisis. Sometimes you are dealing with a mess of your own making, while others arise due to circumstances completely beyond your control. 5 OUTSTANDING PR RELATED TED TALKS 4) Simon Sinek “How Great Leaders Inspire Action” Simon Sinek is another great thinker in our field. This talk is a must see for PR pros who are thinking about how to tell the story of their brand. USING PR TO INCREASE WEBSITE TRAFFIC For most modern companies, the website is the most important brand asset. But you probably already knew that. Given that the website is where prospects and customers learn about products and services, where they seek help and even conduct transactions, it is clear that it is an important part of any organization’s strategy. BRAND IMAGE VS. REPUTATION: WHAT’S THE DIFFERENCE? Most PR professionals would agree that both brand image and reputation are important, but it is not uncommon to use the terms interchangeably or confuse one for the other. Certainly they areCookie Notice
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