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COMPANY OVERVIEW
Through global industry collaboration with advertisers, publishers and adtech companies, TVSquared is driving TV forward – solving for measurement across channels (OTT and linear) and platforms (inventory and media services), regardless of where, when and how it is viewed. With TVSquared, greater accountability, precision, transparency andBRAND | TVSQUARED
Using same-day data from multiple sources, including web, call centers, apps, mobile, SMS, third-party sites and retail, TVSquared runs continuous analysis on the impact of every TV spot in a campaign. Brands simply need to upload spot data and, within hours, they have access to valuable TV performance analysis. Contact us to learn more. TVSQUARED – TV TRANSFORMED Together with TVSquared, TV is being transformed through action and impact and we all play a vital role in re-writing its global opportunity. Over two-days, TVSquared will host live, candid discussions across all sides of the TV ecosystem, unveiling platform insights and resetting theTVSQUARED | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedOUR LEADERSHIP
For the past two decades, Calum has dedicated his professional life to starting and growing innovative software and e-commerce startups. After being entrenched in the world of data analytics for years and seeing firsthand how data can transform an industry, Calum founded TVSquared in 2012 to bring state-of-the-art analytical capabilities toTV advertising.
THE NEW KPIS FOR TV ADVERTISING 09 October 2017 • tvsquared. Linear TV is still the most effective marketing channel for advertisers, and the way in which it can be measured and optimized has evolved significantly in recent years. To fully take advantage of TV’s potential, advertisers need to revisit the metrics they use to gauge campaign performance. Simply relying onTHE GREAT COURSES
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedBABBEL | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedFREEPRINTS | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved MEASURE TV HOW PEOPLE WATCH IT TVSquared is the global leader in cross-platform TV ad measurement. With trusted, independent attribution and partnerships with DSPs, publishers, advertisers and MVPDs, TVSquared measures the effectiveness of TV advertising through an infinitely scalable platform for linear, addressable and OTT/CTV. The ADvantage platform is fully automated andCOMPANY OVERVIEW
Through global industry collaboration with advertisers, publishers and adtech companies, TVSquared is driving TV forward – solving for measurement across channels (OTT and linear) and platforms (inventory and media services), regardless of where, when and how it is viewed. With TVSquared, greater accountability, precision, transparency andBRAND | TVSQUARED
Using same-day data from multiple sources, including web, call centers, apps, mobile, SMS, third-party sites and retail, TVSquared runs continuous analysis on the impact of every TV spot in a campaign. Brands simply need to upload spot data and, within hours, they have access to valuable TV performance analysis. Contact us to learn more. TVSQUARED – TV TRANSFORMED Together with TVSquared, TV is being transformed through action and impact and we all play a vital role in re-writing its global opportunity. Over two-days, TVSquared will host live, candid discussions across all sides of the TV ecosystem, unveiling platform insights and resetting theTVSQUARED | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedOUR LEADERSHIP
For the past two decades, Calum has dedicated his professional life to starting and growing innovative software and e-commerce startups. After being entrenched in the world of data analytics for years and seeing firsthand how data can transform an industry, Calum founded TVSquared in 2012 to bring state-of-the-art analytical capabilities toTV advertising.
THE NEW KPIS FOR TV ADVERTISING 09 October 2017 • tvsquared. Linear TV is still the most effective marketing channel for advertisers, and the way in which it can be measured and optimized has evolved significantly in recent years. To fully take advantage of TV’s potential, advertisers need to revisit the metrics they use to gauge campaign performance. Simply relying onTHE GREAT COURSES
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedBABBEL | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedFREEPRINTS | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved TVSQUARED – TV TRANSFORMED Together with TVSquared, TV is being transformed through action and impact and we all play a vital role in re-writing its global opportunity. Over two-days, TVSquared will host live, candid discussions across all sides of the TV ecosystem, unveiling platform insights and resetting the PLATFORM | TVSQUARED TVSquared’s end-to-end enterprise platform is designed to help publishers, MVPDs and large-scale advertisers achieve their business goals. ADvantage is fully federated and easy-to-use, offering compliance control and full visibility – from roles and permissions to sales performance across markets. One platform for industry-wide.DATA | TVSQUARED
TVSquared measures TV advertising beyond traditional panel sizes. With unprecedented OTT coverage through server-side tags on over 50 publishers, and a global footprint of census-based and household-level data, TVSquared delivers insights that drive the best results. TVSquared’s diversified datasets create the richest picture of TVTVSQUARED | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedMEASUREMENT
Measurement:Count Your Impressions. Measure impression delivery with reach and frequency metrics, and quantify reach extension across platforms and channels. Zero in on impressions delivered across your media buys and target audiences. Tie TV advertising to businessoutcomes and
CASE STUDIES & SUCCESS STORIES Case Studies & Success Stories | TVSquared. “TVSquared allows us to look through the noise to see which spots are working for us, which spots aren’t working, which creative works for us, which creative works on which channels. There’s so much data and you can never use too much.”. — Aaron Sanandres, CEO and co-founder, UNTUCKit. TV TRANSFORMED BY TVSQUARED GLOBAL SESSIONS TV Transformed. The TV industry has squeezed 10 years of change into one pandemic year, forever resetting standards and expectations across the buy and sell sides, from advertisers to agencies, publishers, MVPDs, data companies and other tech players. Together with TVSquared, TV is being transformed through action and impact and we all play a WEBINARS | TVSQUARED Bia/Kelsey Webinar: TV Attribution: Opinions and Discoveries. Hear from TVSquared and others, including Hearst, Experian, Sinclair Broadcasting, Tribune Media and MediaOcean, about recent developments in TV attribution. Watch Now.CAREERS | TVSQUARED
TVSquared is the worldwide leader in TV attribution. We’re proud of our people and always looking to strengthen Team TVSquared across departments and regions.ALPHA DR | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved MEASURE TV HOW PEOPLE WATCH IT TVSquared is the global leader in cross-platform TV ad measurement. With trusted, independent attribution and partnerships with DSPs, publishers, advertisers and MVPDs, TVSquared measures the effectiveness of TV advertising through an infinitely scalable platform for linear, addressable and OTT/CTV. The ADvantage platform is fully automated andCOMPANY OVERVIEW
Through global industry collaboration with advertisers, publishers and adtech companies, TVSquared is driving TV forward – solving for measurement across channels (OTT and linear) and platforms (inventory and media services), regardless of where, when and how it is viewed. With TVSquared, greater accountability, precision, transparency andBRAND | TVSQUARED
Using same-day data from multiple sources, including web, call centers, apps, mobile, SMS, third-party sites and retail, TVSquared runs continuous analysis on the impact of every TV spot in a campaign. Brands simply need to upload spot data and, within hours, they have access to valuable TV performance analysis. Contact us to learn more.TVSQUARED | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved TVSQUARED – TV TRANSFORMED Together with TVSquared, TV is being transformed through action and impact and we all play a vital role in re-writing its global opportunity. Over two-days, TVSquared will host live, candid discussions across all sides of the TV ecosystem, unveiling platform insights and resetting theOUR LEADERSHIP
For the past two decades, Calum has dedicated his professional life to starting and growing innovative software and e-commerce startups. After being entrenched in the world of data analytics for years and seeing firsthand how data can transform an industry, Calum founded TVSquared in 2012 to bring state-of-the-art analytical capabilities toTV advertising.
THE NEW KPIS FOR TV ADVERTISING 09 October 2017 • tvsquared. Linear TV is still the most effective marketing channel for advertisers, and the way in which it can be measured and optimized has evolved significantly in recent years. To fully take advantage of TV’s potential, advertisers need to revisit the metrics they use to gauge campaign performance. Simply relying onTHE GREAT COURSES
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedBABBEL | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedFREEPRINTS | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved MEASURE TV HOW PEOPLE WATCH IT TVSquared is the global leader in cross-platform TV ad measurement. With trusted, independent attribution and partnerships with DSPs, publishers, advertisers and MVPDs, TVSquared measures the effectiveness of TV advertising through an infinitely scalable platform for linear, addressable and OTT/CTV. The ADvantage platform is fully automated andCOMPANY OVERVIEW
Through global industry collaboration with advertisers, publishers and adtech companies, TVSquared is driving TV forward – solving for measurement across channels (OTT and linear) and platforms (inventory and media services), regardless of where, when and how it is viewed. With TVSquared, greater accountability, precision, transparency andBRAND | TVSQUARED
Using same-day data from multiple sources, including web, call centers, apps, mobile, SMS, third-party sites and retail, TVSquared runs continuous analysis on the impact of every TV spot in a campaign. Brands simply need to upload spot data and, within hours, they have access to valuable TV performance analysis. Contact us to learn more.TVSQUARED | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved TVSQUARED – TV TRANSFORMED Together with TVSquared, TV is being transformed through action and impact and we all play a vital role in re-writing its global opportunity. Over two-days, TVSquared will host live, candid discussions across all sides of the TV ecosystem, unveiling platform insights and resetting theOUR LEADERSHIP
For the past two decades, Calum has dedicated his professional life to starting and growing innovative software and e-commerce startups. After being entrenched in the world of data analytics for years and seeing firsthand how data can transform an industry, Calum founded TVSquared in 2012 to bring state-of-the-art analytical capabilities toTV advertising.
THE NEW KPIS FOR TV ADVERTISING 09 October 2017 • tvsquared. Linear TV is still the most effective marketing channel for advertisers, and the way in which it can be measured and optimized has evolved significantly in recent years. To fully take advantage of TV’s potential, advertisers need to revisit the metrics they use to gauge campaign performance. Simply relying onTHE GREAT COURSES
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedBABBEL | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedFREEPRINTS | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedCOMPANY OVERVIEW
Through global industry collaboration with advertisers, publishers and adtech companies, TVSquared is driving TV forward – solving for measurement across channels (OTT and linear) and platforms (inventory and media services), regardless of where, when and how it is viewed. With TVSquared, greater accountability, precision, transparency and PLATFORM | TVSQUARED TVSquared’s end-to-end enterprise platform is designed to help publishers, MVPDs and large-scale advertisers achieve their business goals. ADvantage is fully federated and easy-to-use, offering compliance control and full visibility – from roles and permissions to sales performance across markets. One platform for industry-wide.VIDEOS | TVSQUARED
Performance is Everything: Shaping your Streaming Strategy. Watch a recent episode of our “Real Talk with TVSquared” series to hear TVSquared’s Jo Kinsella and Tubi’s Tyler Fitch unpack everything related to the cornerstone of successful streaming strategies: performance. WATCH NOW.DATA | TVSQUARED
TVSquared measures TV advertising beyond traditional panel sizes. With unprecedented OTT coverage through server-side tags on over 50 publishers, and a global footprint of census-based and household-level data, TVSquared delivers insights that drive the best results. TVSquared’s diversified datasets create the richest picture of TV CASE STUDIES & SUCCESS STORIES Case Studies & Success Stories | TVSquared. “TVSquared allows us to look through the noise to see which spots are working for us, which spots aren’t working, which creative works for us, which creative works on which channels. There’s so much data and you can never use too much.”. — Aaron Sanandres, CEO and co-founder, UNTUCKit. DATA DRIVES POWERFUL RESULTS DURING A TIME OF CRISIS In a new report, TVSquared and Effectv released key findings on how TV is impacting digital during COVID-19. As the analysis demonstrates, TV campaigns can create valuable opportunities for advertisers to reach consumers and drive response. By employing audience-based TV advertising strategies to maximize this impact, advertisers can harness data insights to drive optimal reach andCAREERS | TVSQUARED
TVSquared is the worldwide leader in TV attribution. We’re proud of our people and always looking to strengthen Team TVSquared across departments and regions.COOKIES | TVSQUARED
The term “TV Squared” or “us” or “we” refers to the owner of the website whose registered office is TV Squared Limited, Codebase, Argyle House, 3 Lady Lawson St, Edinburgh, EH3 9DR. Our company registration number is SC421072 in Scotland. The term “you” refers to the user or viewer of our website. The use of thiswebsite is
ALPHA DR | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedSECRET ESCAPES
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved MEASURE TV HOW PEOPLE WATCH IT TVSquared is the global leader in cross-platform TV ad measurement. With trusted, independent attribution and partnerships with DSPs, publishers, advertisers and MVPDs, TVSquared measures the effectiveness of TV advertising through an infinitely scalable platform for linear, addressable and OTT/CTV. The ADvantage platform is fully automated andCOMPANY OVERVIEW
Through global industry collaboration with advertisers, publishers and adtech companies, TVSquared is driving TV forward – solving for measurement across channels (OTT and linear) and platforms (inventory and media services), regardless of where, when and how it is viewed. With TVSquared, greater accountability, precision, transparency andBRAND | TVSQUARED
Using same-day data from multiple sources, including web, call centers, apps, mobile, SMS, third-party sites and retail, TVSquared runs continuous analysis on the impact of every TV spot in a campaign. Brands simply need to upload spot data and, within hours, they have access to valuable TV performance analysis. Contact us to learn more.TVSQUARED | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved TVSQUARED – TV TRANSFORMED Together with TVSquared, TV is being transformed through action and impact and we all play a vital role in re-writing its global opportunity. Over two-days, TVSquared will host live, candid discussions across all sides of the TV ecosystem, unveiling platform insights and resetting theOUR LEADERSHIP
For the past two decades, Calum has dedicated his professional life to starting and growing innovative software and e-commerce startups. After being entrenched in the world of data analytics for years and seeing firsthand how data can transform an industry, Calum founded TVSquared in 2012 to bring state-of-the-art analytical capabilities toTV advertising.
THE NEW KPIS FOR TV ADVERTISING 09 October 2017 • tvsquared. Linear TV is still the most effective marketing channel for advertisers, and the way in which it can be measured and optimized has evolved significantly in recent years. To fully take advantage of TV’s potential, advertisers need to revisit the metrics they use to gauge campaign performance. Simply relying onTHE GREAT COURSES
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedBABBEL | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedFREEPRINTS | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved MEASURE TV HOW PEOPLE WATCH IT TVSquared is the global leader in cross-platform TV ad measurement. With trusted, independent attribution and partnerships with DSPs, publishers, advertisers and MVPDs, TVSquared measures the effectiveness of TV advertising through an infinitely scalable platform for linear, addressable and OTT/CTV. The ADvantage platform is fully automated andCOMPANY OVERVIEW
Through global industry collaboration with advertisers, publishers and adtech companies, TVSquared is driving TV forward – solving for measurement across channels (OTT and linear) and platforms (inventory and media services), regardless of where, when and how it is viewed. With TVSquared, greater accountability, precision, transparency andBRAND | TVSQUARED
Using same-day data from multiple sources, including web, call centers, apps, mobile, SMS, third-party sites and retail, TVSquared runs continuous analysis on the impact of every TV spot in a campaign. Brands simply need to upload spot data and, within hours, they have access to valuable TV performance analysis. Contact us to learn more.TVSQUARED | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved TVSQUARED – TV TRANSFORMED Together with TVSquared, TV is being transformed through action and impact and we all play a vital role in re-writing its global opportunity. Over two-days, TVSquared will host live, candid discussions across all sides of the TV ecosystem, unveiling platform insights and resetting theOUR LEADERSHIP
For the past two decades, Calum has dedicated his professional life to starting and growing innovative software and e-commerce startups. After being entrenched in the world of data analytics for years and seeing firsthand how data can transform an industry, Calum founded TVSquared in 2012 to bring state-of-the-art analytical capabilities toTV advertising.
THE NEW KPIS FOR TV ADVERTISING 09 October 2017 • tvsquared. Linear TV is still the most effective marketing channel for advertisers, and the way in which it can be measured and optimized has evolved significantly in recent years. To fully take advantage of TV’s potential, advertisers need to revisit the metrics they use to gauge campaign performance. Simply relying onTHE GREAT COURSES
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedBABBEL | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedFREEPRINTS | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedCOMPANY OVERVIEW
Through global industry collaboration with advertisers, publishers and adtech companies, TVSquared is driving TV forward – solving for measurement across channels (OTT and linear) and platforms (inventory and media services), regardless of where, when and how it is viewed. With TVSquared, greater accountability, precision, transparency and PLATFORM | TVSQUARED TVSquared’s end-to-end enterprise platform is designed to help publishers, MVPDs and large-scale advertisers achieve their business goals. ADvantage is fully federated and easy-to-use, offering compliance control and full visibility – from roles and permissions to sales performance across markets. One platform for industry-wide.VIDEOS | TVSQUARED
Performance is Everything: Shaping your Streaming Strategy. Watch a recent episode of our “Real Talk with TVSquared” series to hear TVSquared’s Jo Kinsella and Tubi’s Tyler Fitch unpack everything related to the cornerstone of successful streaming strategies: performance. WATCH NOW.DATA | TVSQUARED
TVSquared measures TV advertising beyond traditional panel sizes. With unprecedented OTT coverage through server-side tags on over 50 publishers, and a global footprint of census-based and household-level data, TVSquared delivers insights that drive the best results. TVSquared’s diversified datasets create the richest picture of TV CASE STUDIES & SUCCESS STORIES Case Studies & Success Stories | TVSquared. “TVSquared allows us to look through the noise to see which spots are working for us, which spots aren’t working, which creative works for us, which creative works on which channels. There’s so much data and you can never use too much.”. — Aaron Sanandres, CEO and co-founder, UNTUCKit. DATA DRIVES POWERFUL RESULTS DURING A TIME OF CRISIS In a new report, TVSquared and Effectv released key findings on how TV is impacting digital during COVID-19. As the analysis demonstrates, TV campaigns can create valuable opportunities for advertisers to reach consumers and drive response. By employing audience-based TV advertising strategies to maximize this impact, advertisers can harness data insights to drive optimal reach andCAREERS | TVSQUARED
TVSquared is the worldwide leader in TV attribution. We’re proud of our people and always looking to strengthen Team TVSquared across departments and regions.COOKIES | TVSQUARED
The term “TV Squared” or “us” or “we” refers to the owner of the website whose registered office is TV Squared Limited, Codebase, Argyle House, 3 Lady Lawson St, Edinburgh, EH3 9DR. Our company registration number is SC421072 in Scotland. The term “you” refers to the user or viewer of our website. The use of thiswebsite is
ALPHA DR | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedSECRET ESCAPES
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved MEASURE TV HOW PEOPLE WATCH IT TVSquared is the global leader in cross-platform TV ad measurement. With trusted, independent attribution and partnerships with DSPs, publishers, advertisers and MVPDs, TVSquared measures the effectiveness of TV advertising through an infinitely scalable platform for linear, addressable and OTT/CTV. The ADvantage platform is fully automated andCOMPANY OVERVIEW
Through global industry collaboration with advertisers, publishers and adtech companies, TVSquared is driving TV forward – solving for measurement across channels (OTT and linear) and platforms (inventory and media services), regardless of where, when and how it is viewed. With TVSquared, greater accountability, precision, transparency andBRAND | TVSQUARED
Using same-day data from multiple sources, including web, call centers, apps, mobile, SMS, third-party sites and retail, TVSquared runs continuous analysis on the impact of every TV spot in a campaign. Brands simply need to upload spot data and, within hours, they have access to valuable TV performance analysis. Contact us to learn more. TVSQUARED – TV TRANSFORMED Together with TVSquared, TV is being transformed through action and impact and we all play a vital role in re-writing its global opportunity. Over two-days, TVSquared will host live, candid discussions across all sides of the TV ecosystem, unveiling platform insights and resetting theTVSQUARED | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved THE NEW KPIS FOR TV ADVERTISING 09 October 2017 • tvsquared. Linear TV is still the most effective marketing channel for advertisers, and the way in which it can be measured and optimized has evolved significantly in recent years. To fully take advantage of TV’s potential, advertisers need to revisit the metrics they use to gauge campaign performance. Simply relying onTHE GREAT COURSES
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedBABBEL | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedFREEPRINTS | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedTV DRIVES DIGITAL
THE HALO EFFECT: TV DRIVES DIGITAL CONTENTS Introduction On–Air: Short-term and Long-term Impact The Impact of COVID-19 Across Categories TV = Performance MEASURE TV HOW PEOPLE WATCH IT TVSquared is the global leader in cross-platform TV ad measurement. With trusted, independent attribution and partnerships with DSPs, publishers, advertisers and MVPDs, TVSquared measures the effectiveness of TV advertising through an infinitely scalable platform for linear, addressable and OTT/CTV. The ADvantage platform is fully automated andCOMPANY OVERVIEW
Through global industry collaboration with advertisers, publishers and adtech companies, TVSquared is driving TV forward – solving for measurement across channels (OTT and linear) and platforms (inventory and media services), regardless of where, when and how it is viewed. With TVSquared, greater accountability, precision, transparency andBRAND | TVSQUARED
Using same-day data from multiple sources, including web, call centers, apps, mobile, SMS, third-party sites and retail, TVSquared runs continuous analysis on the impact of every TV spot in a campaign. Brands simply need to upload spot data and, within hours, they have access to valuable TV performance analysis. Contact us to learn more. TVSQUARED – TV TRANSFORMED Together with TVSquared, TV is being transformed through action and impact and we all play a vital role in re-writing its global opportunity. Over two-days, TVSquared will host live, candid discussions across all sides of the TV ecosystem, unveiling platform insights and resetting theTVSQUARED | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved THE NEW KPIS FOR TV ADVERTISING 09 October 2017 • tvsquared. Linear TV is still the most effective marketing channel for advertisers, and the way in which it can be measured and optimized has evolved significantly in recent years. To fully take advantage of TV’s potential, advertisers need to revisit the metrics they use to gauge campaign performance. Simply relying onTHE GREAT COURSES
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedBABBEL | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedFREEPRINTS | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedTV DRIVES DIGITAL
THE HALO EFFECT: TV DRIVES DIGITAL CONTENTS Introduction On–Air: Short-term and Long-term Impact The Impact of COVID-19 Across Categories TV = Performance PLATFORM | TVSQUARED TVSquared’s end-to-end enterprise platform is designed to help publishers, MVPDs and large-scale advertisers achieve their business goals. ADvantage is fully federated and easy-to-use, offering compliance control and full visibility – from roles and permissions to sales performance across markets. One platform for industry-wide.DATA | TVSQUARED
TVSquared measures TV advertising beyond traditional panel sizes. With unprecedented OTT coverage through server-side tags on over 50 publishers, and a global footprint of census-based and household-level data, TVSquared delivers insights that drive the best results. TVSquared’s diversified datasets create the richest picture of TVTVSQUARED | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved CASE STUDIES & SUCCESS STORIES Case Studies & Success Stories | TVSquared. “TVSquared allows us to look through the noise to see which spots are working for us, which spots aren’t working, which creative works for us, which creative works on which channels. There’s so much data and you can never use too much.”. — Aaron Sanandres, CEO and co-founder, UNTUCKit.OUR LEADERSHIP
For the past two decades, Calum has dedicated his professional life to starting and growing innovative software and e-commerce startups. After being entrenched in the world of data analytics for years and seeing firsthand how data can transform an industry, Calum founded TVSquared in 2012 to bring state-of-the-art analytical capabilities toTV advertising.
WEBINARS | TVSQUARED Bia/Kelsey Webinar: TV Attribution: Opinions and Discoveries. Hear from TVSquared and others, including Hearst, Experian, Sinclair Broadcasting, Tribune Media and MediaOcean, about recent developments in TV attribution. Watch Now.CAREERS | TVSQUARED
TVSquared is the worldwide leader in TV attribution. We’re proud of our people and always looking to strengthen Team TVSquared across departments and regions. TV TALK WITH JO KINSELLA PODCAST TVSquared’s “TV Talk with Jo Kinsella” podcast is designed to bring you news, insights and real-world perspectives from leaders across the rapidly evolving TV advertising ecosystem. Jo Kinsella, TVSquared’s President, sits down with special guests to share professional and personal insights on a wide range of topics,including linear
CASE STUDY: BUDGET DIRECT OPTIMIZES TV PLANNING AND BUYING Budget Direct chose TVSquared to measure, optimize and report the performance of campaigns on a cost-per-acquisition (CPA) basis. According to Jonathan Kerr, the company’s director of marketing and digital, we reviewed all of the TV attribution tools on the market, inall corners of
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Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved MEASURE TV HOW PEOPLE WATCH IT TVSquared is the global leader in cross-platform TV ad measurement. With trusted, independent attribution and partnerships with DSPs, publishers, advertisers and MVPDs, TVSquared measures the effectiveness of TV advertising through an infinitely scalable platform for linear, addressable and OTT/CTV. The ADvantage platform is fully automated andCOMPANY OVERVIEW
Through global industry collaboration with advertisers, publishers and adtech companies, TVSquared is driving TV forward – solving for measurement across channels (OTT and linear) and platforms (inventory and media services), regardless of where, when and how it is viewed. With TVSquared, greater accountability, precision, transparency andBRAND | TVSQUARED
Using same-day data from multiple sources, including web, call centers, apps, mobile, SMS, third-party sites and retail, TVSquared runs continuous analysis on the impact of every TV spot in a campaign. Brands simply need to upload spot data and, within hours, they have access to valuable TV performance analysis. Contact us to learn more.TVSQUARED | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved THE NEW KPIS FOR TV ADVERTISING 09 October 2017 • tvsquared. Linear TV is still the most effective marketing channel for advertisers, and the way in which it can be measured and optimized has evolved significantly in recent years. To fully take advantage of TV’s potential, advertisers need to revisit the metrics they use to gauge campaign performance. Simply relying onOUR LEADERSHIP
For the past two decades, Calum has dedicated his professional life to starting and growing innovative software and e-commerce startups. After being entrenched in the world of data analytics for years and seeing firsthand how data can transform an industry, Calum founded TVSquared in 2012 to bring state-of-the-art analytical capabilities toTV advertising.
CAREERS | TVSQUAREDTV SQUARED INCSQUARE TV MONITORSQUARE TV SCREENSQUARE TV SETSWIRED TV REVIEWS TVSquared is the worldwide leader in TV attribution. We’re proud of our people and always looking to strengthen Team TVSquared across departments and regions.THE GREAT COURSES
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedBABBEL | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedFREEPRINTS | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved MEASURE TV HOW PEOPLE WATCH IT TVSquared is the global leader in cross-platform TV ad measurement. With trusted, independent attribution and partnerships with DSPs, publishers, advertisers and MVPDs, TVSquared measures the effectiveness of TV advertising through an infinitely scalable platform for linear, addressable and OTT/CTV. The ADvantage platform is fully automated andCOMPANY OVERVIEW
Through global industry collaboration with advertisers, publishers and adtech companies, TVSquared is driving TV forward – solving for measurement across channels (OTT and linear) and platforms (inventory and media services), regardless of where, when and how it is viewed. With TVSquared, greater accountability, precision, transparency andBRAND | TVSQUARED
Using same-day data from multiple sources, including web, call centers, apps, mobile, SMS, third-party sites and retail, TVSquared runs continuous analysis on the impact of every TV spot in a campaign. Brands simply need to upload spot data and, within hours, they have access to valuable TV performance analysis. Contact us to learn more.TVSQUARED | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved THE NEW KPIS FOR TV ADVERTISING 09 October 2017 • tvsquared. Linear TV is still the most effective marketing channel for advertisers, and the way in which it can be measured and optimized has evolved significantly in recent years. To fully take advantage of TV’s potential, advertisers need to revisit the metrics they use to gauge campaign performance. Simply relying onOUR LEADERSHIP
For the past two decades, Calum has dedicated his professional life to starting and growing innovative software and e-commerce startups. After being entrenched in the world of data analytics for years and seeing firsthand how data can transform an industry, Calum founded TVSquared in 2012 to bring state-of-the-art analytical capabilities toTV advertising.
CAREERS | TVSQUAREDTV SQUARED INCSQUARE TV MONITORSQUARE TV SCREENSQUARE TV SETSWIRED TV REVIEWS TVSquared is the worldwide leader in TV attribution. We’re proud of our people and always looking to strengthen Team TVSquared across departments and regions.THE GREAT COURSES
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedBABBEL | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reservedFREEPRINTS | LOGIN
Usage and Privacy Policy | © TVSquared 2012–2021 — All rights reserved | © TVSquared 2012–2021 — All rights reserved PLATFORM | TVSQUARED TVSquared’s end-to-end enterprise platform is designed to help publishers, MVPDs and large-scale advertisers achieve their business goals. ADvantage is fully federated and easy-to-use, offering compliance control and full visibility – from roles and permissions to sales performance across markets. One platform for industry-wide.VIDEOS | TVSQUARED
Performance is Everything: Shaping your Streaming Strategy. Watch a recent episode of our “Real Talk with TVSquared” series to hear TVSquared’s Jo Kinsella and Tubi’s Tyler Fitch unpack everything related to the cornerstone of successful streaming strategies: performance. WATCH NOW. TVSQUARED – TV TRANSFORMED Together with TVSquared, TV is being transformed through action and impact and we all play a vital role in re-writing its global opportunity. Over two-days, TVSquared will host live, candid discussions across all sides of the TV ecosystem, unveiling platform insights and resetting the CASE STUDIES & SUCCESS STORIES Case Studies & Success Stories | TVSquared. “TVSquared allows us to look through the noise to see which spots are working for us, which spots aren’t working, which creative works for us, which creative works on which channels. There’s so much data and you can never use too much.”. — Aaron Sanandres, CEO and co-founder, UNTUCKit. WEBINARS | TVSQUARED Bia/Kelsey Webinar: TV Attribution: Opinions and Discoveries. Hear from TVSquared and others, including Hearst, Experian, Sinclair Broadcasting, Tribune Media and MediaOcean, about recent developments in TV attribution. Watch Now. CONTACT US | TVSQUARED WE WANT TO HEAR FROM YOU. Give us a call at +1 212 500 1195 or +44 (0) 131 290 2333. Email more your style? Contact us at info@tvsquared.com and we’ll get right back to you. Fifth Floor, 1 Exchange Crescent, Conference Square, Edinburgh, EH3 8UL. 1412 Broadway, 22nd Floor, NY, NY 10018. 9F DLX Building, 1-13-1 Nishi-shinbashi, Minato-ku,OUR CLIENTS
TVSquared works with thousands of brands, agencies and networks in 70+ countries to measure and optimize TV. Here are just a few CASE STUDY: BUDGET DIRECT OPTIMIZES TV PLANNING AND BUYING Budget Direct chose TVSquared to measure, optimize and report the performance of campaigns on a cost-per-acquisition (CPA) basis. According to Jonathan Kerr, the company’s director of marketing and digital, we reviewed all of the TV attribution tools on the market, inall corners of
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RATINGS VS. PERFORMANCE & THE CHANGING FACE OF THE TV UPFRONTS Before COVID-19, the TV industry was already undergoing massive change. But how will the TV upfronts need to change in a post-COVID-19world?
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TV TALK: THE “ATTENTION STACK” AND WHAT DATA-DRIVEN REALLY MEANS In our fourth episode of TV Talk, Jo Kinsella chats with Walton Isaacson's Albert Thompson about the "attention stack" and what data-driven really means.READ MORE
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