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SWITZERLANDS MOST ATTRACTIVE EMPLOYERS 2021 Six banks have made the top 20 most attractive employers for business students this year. UBS (rank 2) and Credit Suisse (rank 3) top the podium behind Google, with Credit Suisse gaining a rank since last year. They are followed by Swiss National Bank (SNB) ranked 8 th and Goldman Sachs ranked 10 th, both gaining two ranks since last year. SWEDEN’S MOST ATTRACTIVE EMPLOYERS 2020 Universum has just released the 2020 findings of their annual Swedish Talent Survey. This year, 24.208 students shared their opinions and views on their career goals, preferences and ideal employers. The number of respondents in this year’s survey makes up 5,3% of the current student population in the country. EMPLOYER BRANDING AWARDS 2021 Varmt välkommen till Universums digitala Employer Branding Awards 10 juni! Här hyllar vi arbetsgivare och enskilda individer som med hela sitt hjärta lägger extra krut på att bygga ett starkt Employer Brand gentemot talanger runt om i landet. Årets vinnare tänker nytt och vågar visa vägen för ett lyckat Employer Branding-arbete somCOUNTRY RANKINGS
France. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings.CAREERTEST
To reach the Universum CareerTest, please choose a location below. Select Location. Entrepreneur. Harmoniser. Internationalist. RANKING | UNIVERSUM NORWAY Ranking. Hvert år gjennomfører Universum to undersøkelser i Norge: en besvares av studenter, som undersøker hvilke arbeidsgivere landets studenter foretrekker å jobbe for og hvorfor. Og en undersøkelse besvart av Professionals, som fokuserer på preferansene til landets yrkesaktive og drømmearbeidsgivere. UNIVERSUM - EMPLOYER BRANDING AGENCYSOLUTIONSRANKINGSINSIGHTSABOUTCAREERSANALYTICS Universum works with 2,000 employers, ranging from all sizes, and all parts of the world. Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. WORLD’S MOST ATTRACTIVE EMPLOYERS The 2020 World’s Most Attractive Employer rankings demonstrate that companies can make transformative changes in how they are perceived among would-be employees in just a year or two. Innovation-fueled brands like Amazon, Daimler AG and Philips made significant gains in the rankings. The challenge—and opportunity—for employer brands in RANKINGS | UNIVERSUM Largest Research. We get more than 1,500,000 students and young professionals participate in our research annually, making it the world’s largest employer branding survey. THE WORLD'S MOST ATTRACTIVE EMPLOYERS 2020 For all students surveyed, Google, Apple and Microsoft were the top three employer brands. In 2020, among the companies gaining the most points in the rankings: Amazon, Volkswagen, J.P. Morgan, Daimler AG and LVMH. “This year we witnessed interesting shifts in industry preferences among students across the globe,” explains RichardMosley
SWITZERLANDS MOST ATTRACTIVE EMPLOYERS 2021 Six banks have made the top 20 most attractive employers for business students this year. UBS (rank 2) and Credit Suisse (rank 3) top the podium behind Google, with Credit Suisse gaining a rank since last year. They are followed by Swiss National Bank (SNB) ranked 8 th and Goldman Sachs ranked 10 th, both gaining two ranks since last year. SWEDEN’S MOST ATTRACTIVE EMPLOYERS 2020 Universum has just released the 2020 findings of their annual Swedish Talent Survey. This year, 24.208 students shared their opinions and views on their career goals, preferences and ideal employers. The number of respondents in this year’s survey makes up 5,3% of the current student population in the country. EMPLOYER BRANDING AWARDS 2021 Varmt välkommen till Universums digitala Employer Branding Awards 10 juni! Här hyllar vi arbetsgivare och enskilda individer som med hela sitt hjärta lägger extra krut på att bygga ett starkt Employer Brand gentemot talanger runt om i landet. Årets vinnare tänker nytt och vågar visa vägen för ett lyckat Employer Branding-arbete somCOUNTRY RANKINGS
France. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings.CAREERTEST
To reach the Universum CareerTest, please choose a location below. Select Location. Entrepreneur. Harmoniser. Internationalist. RANKING | UNIVERSUM NORWAY Ranking. Hvert år gjennomfører Universum to undersøkelser i Norge: en besvares av studenter, som undersøker hvilke arbeidsgivere landets studenter foretrekker å jobbe for og hvorfor. Og en undersøkelse besvart av Professionals, som fokuserer på preferansene til landets yrkesaktive og drømmearbeidsgivere. THE WORLD'S MOST ATTRACTIVE EMPLOYERS 2020 For all students surveyed, Google, Apple and Microsoft were the top three employer brands. In 2020, among the companies gaining the most points in the rankings: Amazon, Volkswagen, J.P. Morgan, Daimler AG and LVMH. “This year we witnessed interesting shifts in industry preferences among students across the globe,” explains RichardMosley
CAREERS | UNIVERSUM
Found15jobs. As a consumer brand attracts customers, an employer brand attracts employees. Universum was founded long before Employer Branding was even a concept. What started as a paper-based survey in Sweden to give students more visibility into potential employers, is now an online career assessment taken by one million students andyoung
SWITZERLANDS MOST ATTRACTIVE EMPLOYERS 2021 Six banks have made the top 20 most attractive employers for business students this year. UBS (rank 2) and Credit Suisse (rank 3) top the podium behind Google, with Credit Suisse gaining a rank since last year. They are followed by Swiss National Bank (SNB) ranked 8 th and Goldman Sachs ranked 10 th, both gaining two ranks since last year. EMPLOYER BRANDING NOW 2021 Employer Branding NOW 2021. The comprehensive Employer Branding NOW 2021 report showcases how talent acquisition professionals view employer brand management, highlights how Employer Branding has changed over the past year and benchmarks small companies to large enterprises. This year we're looking into how leading employers arereevaluating
EMPLOYER BRANDING AWARDS 2021 Varmt välkommen till Universums digitala Employer Branding Awards 10 juni! Här hyllar vi arbetsgivare och enskilda individer som med hela sitt hjärta lägger extra krut på att bygga ett starkt Employer Brand gentemot talanger runt om i landet. Årets vinnare tänker nytt och vågar visa vägen för ett lyckat Employer Branding-arbete som ska attrahera framtidens medarbetare! UK'S MOST ATTRACTIVE EMPLOYERS 2021 UK STUDENTS ARE MORE ATTRACTED TO COMPANIES PERCEIVED AS PANDEMIC ‘WINNERS’ WITH PFIZER, NHS AND TESCO TOPPIN G THE EMPLOYER RANKINGS. On average, UK students consider 27 employers when looking for a job, with companies such as Pfizer, NHS and Tesco making some of the biggest gains in the Business and Commerce this year. Thisyear’s
COUNTRY RANKINGS
Ireland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings. DEFINING YOUR EMPLOYER VALUE PROPOSITION OR EVP An Employer Value Proposition or EVP defines how you’d like to be seen and experienced by employees and candidates. Our Advisory team has helped many of the world’s leading employers define their EVPs, ensuring their talent-focused activities create a clear and consistent employer brand image among the talent they need to attract, and theOPISKELIJAT 2021
Olemme toteuttaneet Universumin osaajatutkimusta yli 33 vuotta, yli 60 maassa. Tutkimuksiin osallistuu joka vuosi yli 1 500 000 vastaajaa. Universumin tutkimus ei ole vain Suomen suurin ja kattavin, vaan myös maailman suurin ja kattavin osaajatutkimus. RANKINGIT | UNIVERSUM Rankingit. Universum toteuttaa kaksi vakioitua tutkimusta joka vuosi: Opiskelijatutkimus: selvittää kuinka houkuttelevia olette opiskelijoiden keskuudessa suhteessa kilpailijoihinne. Ammattilaistutkimus: selvittää kuinka houkuttelevia olette ammattilaisten parissa UNIVERSUM - EMPLOYER BRANDING AGENCYSOLUTIONSRANKINGSINSIGHTSABOUTCAREERSANALYTICS Universum works with 2,000 employers, ranging from all sizes, and all parts of the world. Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. THE WORLD'S MOST ATTRACTIVE EMPLOYERS 2020 For all students surveyed, Google, Apple and Microsoft were the top three employer brands. In 2020, among the companies gaining the most points in the rankings: Amazon, Volkswagen, J.P. Morgan, Daimler AG and LVMH. “This year we witnessed interesting shifts in industry preferences among students across the globe,” explains RichardMosley
EMPLOYER BRANDING NOW 2020 Employer Branding Trends Report 2020 Universum surveyed over 1100 employer branding professionals— including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals—from 49 different countries. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most Attractive SWEDEN’S MOST ATTRACTIVE EMPLOYERS 2020 Universum has just released the 2020 findings of their annual Swedish Talent Survey. This year, 24.208 students shared their opinions and views on their career goals, preferences and ideal employers. The number of respondents in this year’s survey makes up 5,3% of the current student population in the country. UNIVERSUM AWARDS NORWAY 2021 Welcome to the Norwegian Universum Awards 2021! The Norwegian student survey of 2021 is complete and we are ready to present the results. What are the key trends we see for 2021, how has the pandemic impacted the preferences of students, and most importantly — who is the EMPLOYER BRANDING AWARDS 2021 Varmt välkommen till Universums digitala Employer Branding Awards 10 juni! Här hyllar vi arbetsgivare och enskilda individer som med hela sitt hjärta lägger extra krut på att bygga ett starkt Employer Brand gentemot talanger runt om i landet. Årets vinnare tänker nytt och vågar visa vägen för ett lyckat Employer Branding-arbete som UNDERSTANDING THE NEXT GENERATION OF TALENT Case studies. In the year 2040, generation Z will account for 40% of the workforce. This is a generation who, research shows, hold a different view of the world and to working in it than the generations before them. Something that is largely driven by the vastly different experiences they have had leading up to the start of their careers.COUNTRY RANKINGS
Ireland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings.CAREERTEST
To reach the Universum CareerTest, please choose a location below. Select Location. Entrepreneur. Harmoniser. Internationalist. RANKING | UNIVERSUM NORWAY Ranking. Hvert år gjennomfører Universum to undersøkelser i Norge: en besvares av studenter, som undersøker hvilke arbeidsgivere landets studenter foretrekker å jobbe for og hvorfor. Og en undersøkelse besvart av Professionals, som fokuserer på preferansene til landets yrkesaktive og drømmearbeidsgivere. UNIVERSUM - EMPLOYER BRANDING AGENCYSOLUTIONSRANKINGSINSIGHTSABOUTCAREERSANALYTICS Universum works with 2,000 employers, ranging from all sizes, and all parts of the world. Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. THE WORLD'S MOST ATTRACTIVE EMPLOYERS 2020 For all students surveyed, Google, Apple and Microsoft were the top three employer brands. In 2020, among the companies gaining the most points in the rankings: Amazon, Volkswagen, J.P. Morgan, Daimler AG and LVMH. “This year we witnessed interesting shifts in industry preferences among students across the globe,” explains RichardMosley
EMPLOYER BRANDING NOW 2020 Employer Branding Trends Report 2020 Universum surveyed over 1100 employer branding professionals— including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals—from 49 different countries. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most Attractive SWEDEN’S MOST ATTRACTIVE EMPLOYERS 2020 Universum has just released the 2020 findings of their annual Swedish Talent Survey. This year, 24.208 students shared their opinions and views on their career goals, preferences and ideal employers. The number of respondents in this year’s survey makes up 5,3% of the current student population in the country. UNIVERSUM AWARDS NORWAY 2021 Welcome to the Norwegian Universum Awards 2021! The Norwegian student survey of 2021 is complete and we are ready to present the results. What are the key trends we see for 2021, how has the pandemic impacted the preferences of students, and most importantly — who is the EMPLOYER BRANDING AWARDS 2021 Varmt välkommen till Universums digitala Employer Branding Awards 10 juni! Här hyllar vi arbetsgivare och enskilda individer som med hela sitt hjärta lägger extra krut på att bygga ett starkt Employer Brand gentemot talanger runt om i landet. Årets vinnare tänker nytt och vågar visa vägen för ett lyckat Employer Branding-arbete som UNDERSTANDING THE NEXT GENERATION OF TALENT Case studies. In the year 2040, generation Z will account for 40% of the workforce. This is a generation who, research shows, hold a different view of the world and to working in it than the generations before them. Something that is largely driven by the vastly different experiences they have had leading up to the start of their careers.COUNTRY RANKINGS
Ireland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings.CAREERTEST
To reach the Universum CareerTest, please choose a location below. Select Location. Entrepreneur. Harmoniser. Internationalist. RANKING | UNIVERSUM NORWAY Ranking. Hvert år gjennomfører Universum to undersøkelser i Norge: en besvares av studenter, som undersøker hvilke arbeidsgivere landets studenter foretrekker å jobbe for og hvorfor. Og en undersøkelse besvart av Professionals, som fokuserer på preferansene til landets yrkesaktive og drømmearbeidsgivere. WORLD’S MOST ATTRACTIVE EMPLOYERS The 2020 World’s Most Attractive Employer rankings demonstrate that companies can make transformative changes in how they are perceived among would-be employees in just a year or two. Innovation-fueled brands like Amazon, Daimler AG and Philips made significant gains in the rankings. The challenge—and opportunity—for employer brands in RANKINGS | UNIVERSUM Largest Research. We get more than 1,500,000 students and young professionals participate in our research annually, making it the world’s largest employer branding survey. EMPLOYER BRANDING NOW 2021 Employer Branding NOW 2021. The comprehensive Employer Branding NOW 2021 report showcases how talent acquisition professionals view employer brand management, highlights how Employer Branding has changed over the past year and benchmarks small companies to largeenterprises.
EMPLOYER BRANDING NOW 2020 SURVEY Universum has just released its annual best practice survey. Now in its fifth year, Employer Branding Now gathers unique and valuable insights for HR and talent acquisition professionals on the current state of Employer Branding, as well as emerging trends. This year’s survey will seek to throw light on a range of current issues including: Given the largely negative economic outlook, to whatNORDIC | UNIVERSUM
Universum reveals the Nordic’s Most Attractive Employers 2020 PwC, Microsoft and Google are in the top when the Nordic students have their say in which employers they find most attractive. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations UNIVERSUM AWARDS NORWAY 2021 Welcome to the Norwegian Universum Awards 2021! The Norwegian student survey of 2021 is complete and we are ready to present the results. What are the key trends we see for 2021, how has the pandemic impacted the preferences of students, and most importantly — who is the EMPLOYER BRANDING AWARDS 2021 Varmt välkommen till Universums digitala Employer Branding Awards 10 juni! Här hyllar vi arbetsgivare och enskilda individer som med hela sitt hjärta lägger extra krut på att bygga ett starkt Employer Brand gentemot talanger runt om i landet. Årets vinnare tänker nytt och vågar visa vägen för ett lyckat Employer Branding-arbete som ska attrahera framtidens medarbetare! DEFINING YOUR EMPLOYER VALUE PROPOSITION OR EVP An Employer Value Proposition or EVP defines how you’d like to be seen and experienced by employees and candidates. Our Advisory team has helped many of the world’s leading employers define their EVPs, ensuring their talent-focused activities create a clear and consistent employer brand image among the talent they need to attract, and theCOUNTRY RANKINGS
Indonesia. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings. RANKINGIT | UNIVERSUM Rankingit. Universum toteuttaa kaksi vakioitua tutkimusta joka vuosi: Opiskelijatutkimus: selvittää kuinka houkuttelevia olette opiskelijoiden keskuudessa suhteessa kilpailijoihinne. Ammattilaistutkimus: selvittää kuinka houkuttelevia olette ammattilaisten parissa UNIVERSUM - EMPLOYER BRANDING AGENCYSOLUTIONSRANKINGSINSIGHTSABOUTCAREERSANALYTICS Universum works with 2,000 employers, ranging from all sizes, and all parts of the world. Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. RANKINGS | UNIVERSUM Largest Research. We get more than 1,500,000 students and young professionals participate in our research annually, making it the world’s largest employer branding survey. EMPLOYER BRANDING NOW 2020 Employer Branding Trends Report 2020 Universum surveyed over 1100 employer branding professionals— including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals—from 49 different countries. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most Attractive SWEDEN’S MOST ATTRACTIVE EMPLOYERS 2020 Universum has just released the 2020 findings of their annual Swedish Talent Survey. This year, 24.208 students shared their opinions and views on their career goals, preferences and ideal employers. The number of respondents in this year’s survey makes up 5,3% of the current student population in the country.NORDIC | UNIVERSUM
Universum reveals the Nordic’s Most Attractive Employers 2020 PwC, Microsoft and Google are in the top when the Nordic students have their say in which employers they find most attractive. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirationsCAREERTEST
To reach the Universum CareerTest, please choose a location below. Select Location. Entrepreneur. Harmoniser. Internationalist. DEFINING YOUR EMPLOYER VALUE PROPOSITION OR EVP An Employer Value Proposition or EVP defines how you’d like to be seen and experienced by employees and candidates. Our Advisory team has helped many of the world’s leading employers define their EVPs, ensuring their talent-focused activities create a clear and consistent employer brand image among the talent they need to attract, and the UNDERSTANDING THE NEXT GENERATION OF TALENT Case studies. In the year 2040, generation Z will account for 40% of the workforce. This is a generation who, research shows, hold a different view of the world and to working in it than the generations before them. Something that is largely driven by the vastly different experiences they have had leading up to the start of their careers.COUNTRY RANKINGS
Ireland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings. RANKING | UNIVERSUM NORWAY Ranking. Hvert år gjennomfører Universum to undersøkelser i Norge: en besvares av studenter, som undersøker hvilke arbeidsgivere landets studenter foretrekker å jobbe for og hvorfor. Og en undersøkelse besvart av Professionals, som fokuserer på preferansene til landets yrkesaktive og drømmearbeidsgivere. UNIVERSUM - EMPLOYER BRANDING AGENCYSOLUTIONSRANKINGSINSIGHTSABOUTCAREERSANALYTICS Universum works with 2,000 employers, ranging from all sizes, and all parts of the world. Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. RANKINGS | UNIVERSUM Largest Research. We get more than 1,500,000 students and young professionals participate in our research annually, making it the world’s largest employer branding survey. EMPLOYER BRANDING NOW 2020 Employer Branding Trends Report 2020 Universum surveyed over 1100 employer branding professionals— including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals—from 49 different countries. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most AttractiveNORDIC | UNIVERSUM
Universum reveals the Nordic’s Most Attractive Employers 2020 PwC, Microsoft and Google are in the top when the Nordic students have their say in which employers they find most attractive. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations SWEDEN’S MOST ATTRACTIVE EMPLOYERS 2020 Universum has just released the 2020 findings of their annual Swedish Talent Survey. This year, 24.208 students shared their opinions and views on their career goals, preferences and ideal employers. The number of respondents in this year’s survey makes up 5,3% of the current student population in the country.CAREERTEST
To reach the Universum CareerTest, please choose a location below. Select Location. Entrepreneur. Harmoniser. Internationalist. DEFINING YOUR EMPLOYER VALUE PROPOSITION OR EVP An Employer Value Proposition or EVP defines how you’d like to be seen and experienced by employees and candidates. Our Advisory team has helped many of the world’s leading employers define their EVPs, ensuring their talent-focused activities create a clear and consistent employer brand image among the talent they need to attract, and the UNDERSTANDING THE NEXT GENERATION OF TALENT Case studies. In the year 2040, generation Z will account for 40% of the workforce. This is a generation who, research shows, hold a different view of the world and to working in it than the generations before them. Something that is largely driven by the vastly different experiences they have had leading up to the start of their careers.COUNTRY RANKINGS
Ireland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings. RANKING | UNIVERSUM NORWAY Ranking. Hvert år gjennomfører Universum to undersøkelser i Norge: en besvares av studenter, som undersøker hvilke arbeidsgivere landets studenter foretrekker å jobbe for og hvorfor. Og en undersøkelse besvart av Professionals, som fokuserer på preferansene til landets yrkesaktive og drømmearbeidsgivere. RANKINGS | UNIVERSUM Largest Research. We get more than 1,500,000 students and young professionals participate in our research annually, making it the world’s largest employer branding survey.CAREERS | UNIVERSUM
Found15jobs. As a consumer brand attracts customers, an employer brand attracts employees. Universum was founded long before Employer Branding was even a concept. What started as a paper-based survey in Sweden to give students more visibility into potential employers, is now an online career assessment taken by one million students andyoung
EMPLOYER BRANDING NOW 2021 Employer Branding NOW 2021. The comprehensive Employer Branding NOW 2021 report showcases how talent acquisition professionals view employer brand management, highlights how Employer Branding has changed over the past year and benchmarks small companies to large enterprises. This year we're looking into how leading employers arereevaluating
UNIVERSUMGLOBAL.COM
universumglobal.com
NORDIC | UNIVERSUM
Universum reveals the Nordic’s Most Attractive Employers 2020 PwC, Microsoft and Google are in the top when the Nordic students have their say in which employers they find most attractive. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations UNIVERSUM AWARDS NORWAY 2021 Welcome to the Norwegian Universum Awards 2021! The Norwegian student survey of 2021 is complete and we are ready to present the results. What are the key trends we see for 2021, how has the pandemic impacted the preferences of students, and most importantly — who is the UNDERSTANDING THE NEXT GENERATION OF TALENT Case studies. In the year 2040, generation Z will account for 40% of the workforce. This is a generation who, research shows, hold a different view of the world and to working in it than the generations before them. Something that is largely driven by the vastly different experiences they have had leading up to the start of their careers.COUNTRY RANKINGS
Switzerland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings. UNIVERSUM | WE SHAPE EMPLOYER BRANDINGTRANSLATE THIS PAGE On vaikeaa määritellä mitä, miten ja kenelle pitää kommunikoida, jotta pystyy houkuttelemaan oikeanlaisia osaajia. Käyttämällä oikeaa dataa onnistut helpommin huippuosaajille viestimisessä. Mikä tekee työnantajalupauksesta tärkeän? Työnantajalupaus on työnantajakuvan ydin ja tulisi heijastaa yrityksen ulkoisia tarpeita RANKINGIT | UNIVERSUM Rankingit. Universum toteuttaa kaksi vakioitua tutkimusta joka vuosi: Opiskelijatutkimus: selvittää kuinka houkuttelevia olette opiskelijoiden keskuudessa suhteessa kilpailijoihinne. Ammattilaistutkimus: selvittää kuinka houkuttelevia olette ammattilaisten parissa UNIVERSUM - EMPLOYER BRANDING AGENCYSOLUTIONSRANKINGSINSIGHTSABOUTCAREERSANALYTICS Universum works with 2,000 employers, ranging from all sizes, and all parts of the world. Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. RANKINGS | UNIVERSUM Largest Research. We get more than 1,500,000 students and young professionals participate in our research annually, making it the world’s largest employer branding survey. EMPLOYER BRANDING NOW 2020 Employer Branding Trends Report 2020 Universum surveyed over 1100 employer branding professionals— including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals—from 49 different countries. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most Attractive SWEDEN’S MOST ATTRACTIVE EMPLOYERS 2020 Universum has just released the 2020 findings of their annual Swedish Talent Survey. This year, 24.208 students shared their opinions and views on their career goals, preferences and ideal employers. The number of respondents in this year’s survey makes up 5,3% of the current student population in the country.NORDIC | UNIVERSUM
Universum reveals the Nordic’s Most Attractive Employers 2020 PwC, Microsoft and Google are in the top when the Nordic students have their say in which employers they find most attractive. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations CAREERTESTBEST CAREER QUIZ FOR ADULTS To reach the Universum CareerTest, please choose a location below. Select Location. Entrepreneur. Harmoniser. Internationalist. DEFINING YOUR EMPLOYER VALUE PROPOSITION OR EVP An Employer Value Proposition or EVP defines how you’d like to be seen and experienced by employees and candidates. Our Advisory team has helped many of the world’s leading employers define their EVPs, ensuring their talent-focused activities create a clear and consistent employer brand image among the talent they need to attract, and the UNIVERSUM - EMPLOYER BRANDING AGENCYSOLUTIONSRANKINGSINSIGHTSABOUTCAREERSANALYTICS Universum works with 2,000 employers, ranging from all sizes, and all parts of the world. Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. RANKINGS | UNIVERSUM Largest Research. We get more than 1,500,000 students and young professionals participate in our research annually, making it the world’s largest employer branding survey. EMPLOYER BRANDING NOW 2020 Employer Branding Trends Report 2020 Universum surveyed over 1100 employer branding professionals— including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals—from 49 different countries. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most Attractive SWEDEN’S MOST ATTRACTIVE EMPLOYERS 2020 Universum has just released the 2020 findings of their annual Swedish Talent Survey. This year, 24.208 students shared their opinions and views on their career goals, preferences and ideal employers. The number of respondents in this year’s survey makes up 5,3% of the current student population in the country.NORDIC | UNIVERSUM
Universum reveals the Nordic’s Most Attractive Employers 2020 PwC, Microsoft and Google are in the top when the Nordic students have their say in which employers they find most attractive. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations CAREERTESTBEST CAREER QUIZ FOR ADULTS To reach the Universum CareerTest, please choose a location below. Select Location. Entrepreneur. Harmoniser. Internationalist. DEFINING YOUR EMPLOYER VALUE PROPOSITION OR EVP An Employer Value Proposition or EVP defines how you’d like to be seen and experienced by employees and candidates. Our Advisory team has helped many of the world’s leading employers define their EVPs, ensuring their talent-focused activities create a clear and consistent employer brand image among the talent they need to attract, and the UNDERSTANDING THE NEXT GENERATION OF TALENT Case studies. In the year 2040, generation Z will account for 40% of the workforce. This is a generation who, research shows, hold a different view of the world and to working in it than the generations before them. Something that is largely driven by the vastly different experiences they have had leading up to the start of their careers.COUNTRY RANKINGS
Ireland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings. RANKING | UNIVERSUM NORWAY Ranking. Hvert år gjennomfører Universum to undersøkelser i Norge: en besvares av studenter, som undersøker hvilke arbeidsgivere landets studenter foretrekker å jobbe for og hvorfor. Og en undersøkelse besvart av Professionals, som fokuserer på preferansene til landets yrkesaktive og drømmearbeidsgivere. RANKINGS | UNIVERSUM Largest Research. We get more than 1,500,000 students and young professionals participate in our research annually, making it the world’s largest employer branding survey.CAREERS | UNIVERSUM
Found15jobs. As a consumer brand attracts customers, an employer brand attracts employees. Universum was founded long before Employer Branding was even a concept. What started as a paper-based survey in Sweden to give students more visibility into potential employers, is now an online career assessment taken by one million students andyoung
EMPLOYER BRANDING NOW 2021 Employer Branding NOW 2021. The comprehensive Employer Branding NOW 2021 report showcases how talent acquisition professionals view employer brand management, highlights how Employer Branding has changed over the past year and benchmarks small companies to large enterprises. This year we're looking into how leading employers arereevaluating
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Universum reveals the Nordic’s Most Attractive Employers 2020 PwC, Microsoft and Google are in the top when the Nordic students have their say in which employers they find most attractive. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations UNIVERSUM AWARDS NORWAY 2021 Welcome to the Norwegian Universum Awards 2021! The Norwegian student survey of 2021 is complete and we are ready to present the results. What are the key trends we see for 2021, how has the pandemic impacted the preferences of students, and most importantly — who is the UNDERSTANDING THE NEXT GENERATION OF TALENT Case studies. In the year 2040, generation Z will account for 40% of the workforce. This is a generation who, research shows, hold a different view of the world and to working in it than the generations before them. Something that is largely driven by the vastly different experiences they have had leading up to the start of their careers.COUNTRY RANKINGS
Switzerland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings. UNIVERSUM | WE SHAPE EMPLOYER BRANDINGTRANSLATE THIS PAGE On vaikeaa määritellä mitä, miten ja kenelle pitää kommunikoida, jotta pystyy houkuttelemaan oikeanlaisia osaajia. Käyttämällä oikeaa dataa onnistut helpommin huippuosaajille viestimisessä. Mikä tekee työnantajalupauksesta tärkeän? Työnantajalupaus on työnantajakuvan ydin ja tulisi heijastaa yrityksen ulkoisia tarpeita RANKINGIT | UNIVERSUM Rankingit. Universum toteuttaa kaksi vakioitua tutkimusta joka vuosi: Opiskelijatutkimus: selvittää kuinka houkuttelevia olette opiskelijoiden keskuudessa suhteessa kilpailijoihinne. Ammattilaistutkimus: selvittää kuinka houkuttelevia olette ammattilaisten parissa UNIVERSUM - EMPLOYER BRANDING AGENCYSOLUTIONSRANKINGSINSIGHTSABOUTCAREERSANALYTICS Universum works with 2,000 employers, ranging from all sizes, and all parts of the world. Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. RANKINGS | UNIVERSUM Largest Research. We get more than 1,500,000 students and young professionals participate in our research annually, making it the world’s largest employer branding survey. EMPLOYER BRANDING NOW 2020 Employer Branding Trends Report 2020 Universum surveyed over 1100 employer branding professionals— including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals—from 49 different countries. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most Attractive SWEDEN’S MOST ATTRACTIVE EMPLOYERS 2020 Universum has just released the 2020 findings of their annual Swedish Talent Survey. This year, 24.208 students shared their opinions and views on their career goals, preferences and ideal employers. The number of respondents in this year’s survey makes up 5,3% of the current student population in the country.NORDIC | UNIVERSUM
Universum reveals the Nordic’s Most Attractive Employers 2020 PwC, Microsoft and Google are in the top when the Nordic students have their say in which employers they find most attractive. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations CAREERTESTBEST CAREER QUIZ FOR ADULTS To reach the Universum CareerTest, please choose a location below. Select Location. Entrepreneur. Harmoniser. Internationalist. DEFINING YOUR EMPLOYER VALUE PROPOSITION OR EVP An Employer Value Proposition or EVP defines how you’d like to be seen and experienced by employees and candidates. Our Advisory team has helped many of the world’s leading employers define their EVPs, ensuring their talent-focused activities create a clear and consistent employer brand image among the talent they need to attract, and the UNDERSTANDING THE NEXT GENERATION OF TALENT Case studies. In the year 2040, generation Z will account for 40% of the workforce. This is a generation who, research shows, hold a different view of the world and to working in it than the generations before them. Something that is largely driven by the vastly different experiences they have had leading up to the start of their careers.COUNTRY RANKINGS
Ireland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings. RANKING | UNIVERSUM NORWAY Ranking. Hvert år gjennomfører Universum to undersøkelser i Norge: en besvares av studenter, som undersøker hvilke arbeidsgivere landets studenter foretrekker å jobbe for og hvorfor. Og en undersøkelse besvart av Professionals, som fokuserer på preferansene til landets yrkesaktive og drømmearbeidsgivere. UNIVERSUM - EMPLOYER BRANDING AGENCYSOLUTIONSRANKINGSINSIGHTSABOUTCAREERSANALYTICS Universum works with 2,000 employers, ranging from all sizes, and all parts of the world. Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. RANKINGS | UNIVERSUM Largest Research. We get more than 1,500,000 students and young professionals participate in our research annually, making it the world’s largest employer branding survey. EMPLOYER BRANDING NOW 2020 Employer Branding Trends Report 2020 Universum surveyed over 1100 employer branding professionals— including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals—from 49 different countries. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most Attractive SWEDEN’S MOST ATTRACTIVE EMPLOYERS 2020 Universum has just released the 2020 findings of their annual Swedish Talent Survey. This year, 24.208 students shared their opinions and views on their career goals, preferences and ideal employers. The number of respondents in this year’s survey makes up 5,3% of the current student population in the country.NORDIC | UNIVERSUM
Universum reveals the Nordic’s Most Attractive Employers 2020 PwC, Microsoft and Google are in the top when the Nordic students have their say in which employers they find most attractive. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations CAREERTESTBEST CAREER QUIZ FOR ADULTS To reach the Universum CareerTest, please choose a location below. Select Location. Entrepreneur. Harmoniser. Internationalist. DEFINING YOUR EMPLOYER VALUE PROPOSITION OR EVP An Employer Value Proposition or EVP defines how you’d like to be seen and experienced by employees and candidates. Our Advisory team has helped many of the world’s leading employers define their EVPs, ensuring their talent-focused activities create a clear and consistent employer brand image among the talent they need to attract, and the UNDERSTANDING THE NEXT GENERATION OF TALENT Case studies. In the year 2040, generation Z will account for 40% of the workforce. This is a generation who, research shows, hold a different view of the world and to working in it than the generations before them. Something that is largely driven by the vastly different experiences they have had leading up to the start of their careers.COUNTRY RANKINGS
Ireland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings. RANKING | UNIVERSUM NORWAY Ranking. Hvert år gjennomfører Universum to undersøkelser i Norge: en besvares av studenter, som undersøker hvilke arbeidsgivere landets studenter foretrekker å jobbe for og hvorfor. Og en undersøkelse besvart av Professionals, som fokuserer på preferansene til landets yrkesaktive og drømmearbeidsgivere. RANKINGS | UNIVERSUM Largest Research. We get more than 1,500,000 students and young professionals participate in our research annually, making it the world’s largest employer branding survey.CAREERS | UNIVERSUM
Found15jobs. As a consumer brand attracts customers, an employer brand attracts employees. Universum was founded long before Employer Branding was even a concept. What started as a paper-based survey in Sweden to give students more visibility into potential employers, is now an online career assessment taken by one million students andyoung
EMPLOYER BRANDING NOW 2021 Employer Branding NOW 2021. The comprehensive Employer Branding NOW 2021 report showcases how talent acquisition professionals view employer brand management, highlights how Employer Branding has changed over the past year and benchmarks small companies to large enterprises. This year we're looking into how leading employers arereevaluating
UNIVERSUMGLOBAL.COM
universumglobal.com
NORDIC | UNIVERSUM
Universum reveals the Nordic’s Most Attractive Employers 2020 PwC, Microsoft and Google are in the top when the Nordic students have their say in which employers they find most attractive. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations UNIVERSUM AWARDS NORWAY 2021 Welcome to the Norwegian Universum Awards 2021! The Norwegian student survey of 2021 is complete and we are ready to present the results. What are the key trends we see for 2021, how has the pandemic impacted the preferences of students, and most importantly — who is the UNDERSTANDING THE NEXT GENERATION OF TALENT Case studies. In the year 2040, generation Z will account for 40% of the workforce. This is a generation who, research shows, hold a different view of the world and to working in it than the generations before them. Something that is largely driven by the vastly different experiences they have had leading up to the start of their careers.COUNTRY RANKINGS
Switzerland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings. UNIVERSUM | WE SHAPE EMPLOYER BRANDINGTRANSLATE THIS PAGE On vaikeaa määritellä mitä, miten ja kenelle pitää kommunikoida, jotta pystyy houkuttelemaan oikeanlaisia osaajia. Käyttämällä oikeaa dataa onnistut helpommin huippuosaajille viestimisessä. Mikä tekee työnantajalupauksesta tärkeän? Työnantajalupaus on työnantajakuvan ydin ja tulisi heijastaa yrityksen ulkoisia tarpeita RANKINGIT | UNIVERSUM Rankingit. Universum toteuttaa kaksi vakioitua tutkimusta joka vuosi: Opiskelijatutkimus: selvittää kuinka houkuttelevia olette opiskelijoiden keskuudessa suhteessa kilpailijoihinne. Ammattilaistutkimus: selvittää kuinka houkuttelevia olette ammattilaisten parissa Skip to main contentUniversum
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WORLD’S MOST ATTRACTIVE EMPLOYERS | 2020 Research from Universum reveals the motivations of university graduates as they enter the global workforce. Universum Global, has just released its 12th annual World’s Most Attractive Employers report. This year Universum surveyed over 235,000 business and engineering/IT students in the world’s 12 largest economies (Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia,…
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WHAT IS EMPLOYER BRANDING? Employer Branding is a long-standing concept that has found momentum in the interconnected world. It is the process of promoting a company, or an organisation, as the employer of choice to a desired target group. One which a company needs and wants to attract, recruit andretain.
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HOW TO TARGET AND ATTRACT TALENT When your aim is to reach a certain group of talent, you need to focus. Focus on what talent you want to reach. Taking a data-driven approach to your Employer Branding efforts, doesn’t end with your Employer Value Proposition development, or taking a data-driven approach to your Employer Branding. You must also take a data-driven approach to how you target and attract talent. Use the data and insights at your hand, and target specifically those people most likely to be attracted by your company. This targeted group will be your target audience.Read More
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THE BENEFITS OF USING DATA DATA-DRIVEN EMPLOYER BRANDING It is becoming increasingly clear that taking a data-driven approach to Employer Branding is crucial to the success of your strategy. Deciding what, how and where to communicate to be able to attract the right talent is more difficult than ever. However, without having data to support your plan increases the likelihood that you won’t attract the talent you want.Read More
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WHAT IS AN EMPLOYER VALUE PROPOSITION? The Employer Value Proposition (EVP) is the core of your employer brand that defines its positioning and strategic direction. An effective Employer Value Proposition should reflect the external demands, your competition, the internal reality and the strategic context of your company. Besides, you also must include the values and principles represented by your company.Read More
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THE GLOBAL LEADER IN EMPLOYER BRANDING. Universum delivers the critical talent market insights, winning brand strategies and compelling, story-led communication organizations need to compete more effectively for the talent.ACADEMY
Learn all the tools and techniques to build a successful EmployerBrand.
ANALYTICS
Learn how to attract your target group and measure your Employer Brandperformance.
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Build and optimize your Employer Branding strategy.ACTIVATION
Communicate your Employer Branding content and bring your EmployerBrand to life.
UNIVERSUM WORKS WITH 2,000 EMPLOYERS, RANGING FROM ALL SIZES, AND ALLPARTS OF THE WORLD.
Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. Throughout, Universum showed truly global capacity, were fully dedicated, and helped us develop a campaign that we’re very proud of.” Maren Peitz, Global Employer Branding at BASF SE THE LATEST FROM UNIVERSUM.blog
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