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4 GROWTH STRATEGIES & EXAMPLES COMPANIES USE TO WIN IN 2021 Example #1: Dropbox. Dropbox has proven that rapid growth is indeed possible for SaaS businesses, at a global scale. Their growth statistics speak for themselves, with their revenue growing from $116 million in 2012 to $1.1 billion in 2017. Plus, they have over 200 million users and 500 employees! 10 WAYS TO BEAT THE FACEBOOK ALGORITHM IN 2021 9. Get the Facebook seal of approval. A blue verification badge on the Bonobos Facebook page. You’re sure to have seen pages with a blue or gray badge — the official Facebook seal of approval. Better known as Facebook verification, this distinction shows users THE 22 BEST MARKETING BOOKS YOU NEED TO READ IN 2021 The List: 22 Best Marketing Books You Need On Your Shelf. 1. Icarus Deception by Seth Godin. You might recall that Icarus’s fatal flaw was not heeding his father’s warning to not fly too close to the sun. Furthermore, Daedalus warned his son to not fly too low, fearing THE 14 MARKETING CONFERENCES THAT WILL DEFINE 2020 When and Where: August 18-21, Boston, MA Price: $1,699 ($799 early bird special) Why Attend? Inbound is a conference put on by HubSpot that, as the name suggests, is all about inbound marketing. As Hubspot puts it, . “Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.” The goal of the conference is to go beyond WHAT IS GROWTH MARKETING? WHY YOUR BUSINESS NEEDS IT IN 2021 What is Growth Marketing? Growth marketing is marketing 2.0. It takes the traditional marketing model and adds layers such as A/B testing, value-additive blog posts, data-driven email marketing campaigns, SEO optimization, creative ad copy, and technical analysis of every aspect of a user’s experience. 33 CALL TO ACTION EXAMPLES THAT MAKE CUSTOMERS CLICK IN 2021 A call to action is any message on your site that prompts or encourages a visitor to take the next step or perform an action. Usually, a CTA takes the form of a quick phrase written on a clickable button, such as “sign up,” “talk to sales,” “subscribe,” or “read more.”. In 2019, most call to actions are created througha
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8 BIGGEST MARKETING FAILS YOU HAVE TO SEE TO BELIEVE! Gap’s logo from 1986 from 2016 was iconic.The elongated serif letters captured the 90s (the brand’s hay day) perfectly, yet still exuded a sense of classic-ness that seemed timeless, or almost timeless. But for six long days in October 2010, Gap swapped their typeface to sans-serif Helvetica and transformed the navy blue background to a smaller, gradient box to the top and right of a SAAS CONVERSION RATE: HOW TO BENCHMARK & IMPROVE THIS METRIC For free trials that require a credit card, the numbers are all over the map, but 66% of SaaS companies report conversion rates of 25%. If you take the average of 8 publicly available estimates from SaaS experts, you get a 26% conversion rate for this type of trial. While not perfect, we think a 25% conversion rate is a good heuristic for a CUSTOMIZATION VS. PERSONALIZATION: WHAT THE DIFFERENCES ARE Personalization and personally customized content are today’s most important marketing watchwords. Separately and together, they measurably improve engagement, conversion, and ultimately sales. Personalization and customization have similar goals, to show users content designed to get their attention, offer them what they are most interested in, earn conversions, and keep them engaged. 18 AMAZING LANDING PAGE EXAMPLES THAT HIGHLY CONVERT IN 2021 18/18 of the top converting landing page examples displayed above all used Proof to optimize conversions throughout their campaign. We’re really proud of what Proof is doing to grow amazing companies like the ones we’ve shown above. Each of these landing pages that convert yielded a conversion rate of over 60%. 12 WAYS TO IMPROVE YOUR SITE’S SEO FOR FREE (OR NEARLY 3. Perfect your titles and meta descriptions. As you produce content, ensuring that your pages have optimized elements including titles and meta descriptions is vital for healthy SEO. Using a free WordPress plugin like Yoast SEO will make editing these elements a breeze. Using the snippet editor will allow you to see what your content’s title WHAT IS GROWTH MARKETING? WHY YOUR BUSINESS NEEDS IT IN 2021 What is Growth Marketing? Growth marketing is marketing 2.0. It takes the traditional marketing model and adds layers such as A/B testing, value-additive blog posts, data-driven email marketing campaigns, SEO optimization, creative ad copy, and technical analysis of every aspect of a user’s experience. PROOF | INCREASE WEBSITE CONVERSION RATE WITH SOCIAL PROOF Increase your website conversion rate by displaying recent customeractivity.
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33 CALL TO ACTION EXAMPLES THAT MAKE CUSTOMERS CLICK IN 2021 A call to action is any message on your site that prompts or encourages a visitor to take the next step or perform an action. Usually, a CTA takes the form of a quick phrase written on a clickable button, such as “sign up,” “talk to sales,” “subscribe,” or “read more.”. In 2019, most call to actions are created througha
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SAAS CONVERSION RATE: HOW TO BENCHMARK & IMPROVE THIS METRIC For free trials that require a credit card, the numbers are all over the map, but 66% of SaaS companies report conversion rates of 25%. If you take the average of 8 publicly available estimates from SaaS experts, you get a 26% conversion rate for this type of trial. While not perfect, we think a 25% conversion rate is a good heuristic for a 8 BIGGEST MARKETING FAILS YOU HAVE TO SEE TO BELIEVE! Gap’s logo from 1986 from 2016 was iconic.The elongated serif letters captured the 90s (the brand’s hay day) perfectly, yet still exuded a sense of classic-ness that seemed timeless, or almost timeless. But for six long days in October 2010, Gap swapped their typeface to sans-serif Helvetica and transformed the navy blue background to a smaller, gradient box to the top and right of a 4 GROWTH STRATEGIES & EXAMPLES COMPANIES USE TO WIN IN 2021 Example #1: Dropbox. Dropbox has proven that rapid growth is indeed possible for SaaS businesses, at a global scale. Their growth statistics speak for themselves, with their revenue growing from $116 million in 2012 to $1.1 billion in 2017. Plus, they have over 200 million users and 500 employees! THE 22 BEST MARKETING BOOKS YOU NEED TO READ IN 2021 The List: 22 Best Marketing Books You Need On Your Shelf. 1. Icarus Deception by Seth Godin. You might recall that Icarus’s fatal flaw was not heeding his father’s warning to not fly too close to the sun. Furthermore, Daedalus warned his son to not fly too low, fearing PROOF | INCREASE WEBSITE CONVERSION RATE WITH SOCIAL PROOF Increase your website conversion rate by displaying recent customeractivity.
33 CALL TO ACTION EXAMPLES THAT MAKE CUSTOMERS CLICK IN 2021 A call to action is any message on your site that prompts or encourages a visitor to take the next step or perform an action. Usually, a CTA takes the form of a quick phrase written on a clickable button, such as “sign up,” “talk to sales,” “subscribe,” or “read more.”. In 2019, most call to actions are created througha
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SAAS CONVERSION RATE: HOW TO BENCHMARK & IMPROVE THIS METRIC For free trials that require a credit card, the numbers are all over the map, but 66% of SaaS companies report conversion rates of 25%. If you take the average of 8 publicly available estimates from SaaS experts, you get a 26% conversion rate for this type of trial. While not perfect, we think a 25% conversion rate is a good heuristic for a 8 BIGGEST MARKETING FAILS YOU HAVE TO SEE TO BELIEVE! Gap’s logo from 1986 from 2016 was iconic.The elongated serif letters captured the 90s (the brand’s hay day) perfectly, yet still exuded a sense of classic-ness that seemed timeless, or almost timeless. But for six long days in October 2010, Gap swapped their typeface to sans-serif Helvetica and transformed the navy blue background to a smaller, gradient box to the top and right of a PROOF | INCREASE WEBSITE CONVERSION RATE WITH SOCIAL PROOF Increase your website conversion rate by displaying recent customeractivity.
33 CALL TO ACTION EXAMPLES THAT MAKE CUSTOMERS CLICK IN 2021 A call to action is any message on your site that prompts or encourages a visitor to take the next step or perform an action. Usually, a CTA takes the form of a quick phrase written on a clickable button, such as “sign up,” “talk to sales,” “subscribe,” or “read more.”. In 2019, most call to actions are created througha
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4 GROWTH STRATEGIES & EXAMPLES COMPANIES USE TO WIN IN 2021 Example #1: Dropbox. Dropbox has proven that rapid growth is indeed possible for SaaS businesses, at a global scale. Their growth statistics speak for themselves, with their revenue growing from $116 million in 2012 to $1.1 billion in 2017. Plus, they have over 200 million users and 500 employees! 33 CALL TO ACTION EXAMPLES THAT MAKE CUSTOMERS CLICK IN 2021 A call to action is any message on your site that prompts or encourages a visitor to take the next step or perform an action. Usually, a CTA takes the form of a quick phrase written on a clickable button, such as “sign up,” “talk to sales,” “subscribe,” or “read more.”. In 2019, most call to actions are created througha
THE 22 BEST MARKETING BOOKS YOU NEED TO READ IN 2021 The List: 22 Best Marketing Books You Need On Your Shelf. 1. Icarus Deception by Seth Godin. You might recall that Icarus’s fatal flaw was not heeding his father’s warning to not fly too close to the sun. Furthermore, Daedalus warned his son to not fly too low, fearing 10 WAYS TO BEAT THE FACEBOOK ALGORITHM IN 2021 9. Get the Facebook seal of approval. A blue verification badge on the Bonobos Facebook page. You’re sure to have seen pages with a blue or gray badge — the official Facebook seal of approval. Better known as Facebook verification, this distinction shows users 10 AMAZING SOCIAL PROOF EXAMPLES FOUND ONLINE & OFFLINE IN That is a big reason why testimonials are such a good example of social proof, and many top companies now feature testimonials prominently on their home pages. Zendesk provides a great case. If you scroll halfway down this landing page example, you are met with SAAS CONVERSION RATE: HOW TO BENCHMARK & IMPROVE THIS METRIC For free trials that require a credit card, the numbers are all over the map, but 66% of SaaS companies report conversion rates of 25%. If you take the average of 8 publicly available estimates from SaaS experts, you get a 26% conversion rate for this type of trial. While not perfect, we think a 25% conversion rate is a good heuristic for a 11 WAYS TO INCREASE YOUR NEWSLETTER OPEN RATE Email marketing boasts an incredible return on investment—with $38 in ROI for every dollar spent—making it much more cost effective than nearly any other marketing tactic.. There’s only one flaw in most email campaign plans: If people don’t open your newsletter, none of the good stuff inside—your well-written blog posts, your discounts and coupons, your links to social media feeds HYPER PERSONALIZATION: WHAT IS IT? AND HOW DO YOU DO IT Hyper personalization is exactly what it sounds like — it’s personalization 2.0. In its most simple existence, it’s a form of marketing in which a site takes AI or ML, audience-based logic, and real-time data about a prospect and their company — and uses it to tailor an experience to an extreme level. Want to send a unique offerto a
8 BIGGEST MARKETING FAILS YOU HAVE TO SEE TO BELIEVE! Gap’s logo from 1986 from 2016 was iconic.The elongated serif letters captured the 90s (the brand’s hay day) perfectly, yet still exuded a sense of classic-ness that seemed timeless, or almost timeless. But for six long days in October 2010, Gap swapped their typeface to sans-serif Helvetica and transformed the navy blue background to a smaller, gradient box to the top and right of a 10 AMAZING SOCIAL PROOF EXAMPLES FOUND ONLINE & OFFLINE IN Whether online or in the physical world, we rely on cues from other people to help us determine how to act, where to go, and what to buy. These cues constitute social proof. You can think of social proof like a decision making hack; it’s faster and more reliable to follow the crowd than to laboriously compute the pros and cons of every decision. 12 WAYS TO IMPROVE YOUR SITE’S SEO FOR FREE (OR NEARLY 3. Perfect your titles and meta descriptions. As you produce content, ensuring that your pages have optimized elements including titles and meta descriptions is vital for healthy SEO. Using a free WordPress plugin like Yoast SEO will make editing these elements a breeze. Using the snippet editor will allow you to see what your content’s title 18 AMAZING LANDING PAGE EXAMPLES THAT HIGHLY CONVERT IN 2021 18/18 of the top converting landing page examples displayed above all used Proof to optimize conversions throughout their campaign. We’re really proud of what Proof is doing to grow amazing companies like the ones we’ve shown above. Each of these landing pages that convert yielded a conversion rate of over 60%. PROOF | INCREASE WEBSITE CONVERSION RATE WITH SOCIAL PROOF Get started for free. Join more than 15,000 websites that trust Proof with increasing conversions. Start your 14-day free trial to access all our features without spending a cent. FIRST PRINCIPLES THINKING & ANALYSIS: HOW TO THINK LIKE Dave Rogenmoser Startups. The most successful minds in the world have one thing in common: they think a whole lot about how they think. Often times, they turn to a framework to help add order to their most important daily decisions and to add consistency to their lives. Elon Musk, Reed Hastings and a handful of other great entrepreneurs use a THE 13 ACCOUNT BASED MARKETING SOFTWARE (ABM) TOOLS YOU Marketo is a popular full-stack marketing automation platform that offers some of the most robust account based marketing services available. Their proprietary AI can scan your contacts and generate lead scores, which can be used to determine your best fit accounts.Then you can set up automated campaigns that send targeted messages to your ideal personas, all right from Marketo. CUSTOMER ACQUISITION STRATEGIES TO ACQUIRE NEW CUSTOMERS A great solution to this conundrum is to leverage video content. Humans are better visual learners, and video is a medium that can help you reduce the bounce rate on your blog articles and landing pages alike.. Above is an example of a product sales video Proof launched ontheir site to
CUSTOMER ACQUISITION COST FORMULA TO CALCULATE CAC IN 2021 Dividing $100,000 by 10,000 gets you 10. So, for this time period, Tyrion’s Ties has a CAC of $100. If you want a simple way to calculate CAC for your business, you can play around with this interactive customer acquisition cost spreadsheet template.. On the tabs at the bottom of that sheet, you can switch to see between CAC calculations: a simple CAC formula or the net 60 CAC calculation SMART CONTENT: WHAT IS IT? AND WHY DOES IT MATTER? Smart content is personalized content that dynamically updates based on who is viewing your site. It takes into account behavioral data, contextual data, demographic data & firmographic data in order to serve up content that is tailored to each visitor’s unique preferences. Static content is not the same for everyone — it’stailored for
COST PER ACQUISITION GUIDE: THE COST PER ACQUISITION FORMULA There are a lot of acronyms to remember in online advertising, but one of most critical measurements you must know and understand is cost per acquisition (CPA).. Without a working understanding of CPA, you risk overpaying for your customers or paying more to acquire a customer than what they’re actually worth to your company. 4 GROWTH STRATEGIES & EXAMPLES COMPANIES USE TO WIN IN 2021 Example #1: Dropbox. Dropbox has proven that rapid growth is indeed possible for SaaS businesses, at a global scale. Their growth statistics speak for themselves, with their revenue growing from $116 million in 2012 to $1.1 billion in 2017. Plus, they have over 200 million users and 500 employees! 18 AMAZING LANDING PAGE EXAMPLES THAT HIGHLY CONVERT IN 2021 18/18 of the top converting landing page examples displayed above all used Proof to optimize conversions throughout their campaign. We’re really proud of what Proof is doing to grow amazing companies like the ones we’ve shown above. Each of these landing pages that convert yielded a conversion rate of over 60%. THE 22 BEST MARKETING BOOKS YOU NEED TO READ IN 2021 The List: 22 Best Marketing Books You Need On Your Shelf. 1. Icarus Deception by Seth Godin. You might recall that Icarus’s fatal flaw was not heeding his father’s warning to not fly too close to the sun. Furthermore, Daedalus warned his son to not fly too low, fearing 10 AMAZING SOCIAL PROOF EXAMPLES FOUND ONLINE & OFFLINE IN That is a big reason why testimonials are such a good example of social proof, and many top companies now feature testimonials prominently on their home pages. Zendesk provides a great case. If you scroll halfway down this landing page example, you are met with 10 WAYS TO BEAT THE FACEBOOK ALGORITHM IN 2021 9. Get the Facebook seal of approval. A blue verification badge on the Bonobos Facebook page. You’re sure to have seen pages with a blue or gray badge — the official Facebook seal of approval. Better known as Facebook verification, this distinction shows users 8 BIGGEST MARKETING FAILS YOU HAVE TO SEE TO BELIEVE! Gap’s logo from 1986 from 2016 was iconic.The elongated serif letters captured the 90s (the brand’s hay day) perfectly, yet still exuded a sense of classic-ness that seemed timeless, or almost timeless. But for six long days in October 2010, Gap swapped their typeface to sans-serif Helvetica and transformed the navy blue background to a smaller, gradient box to the top and right of a CUSTOMER ACQUISITION STRATEGIES TO ACQUIRE NEW CUSTOMERS A great solution to this conundrum is to leverage video content. Humans are better visual learners, and video is a medium that can help you reduce the bounce rate on your blog articles and landing pages alike.. Above is an example of a product sales video Proof launched ontheir site to
SAAS CONVERSION RATE: HOW TO BENCHMARK & IMPROVE THIS METRIC For free trials that require a credit card, the numbers are all over the map, but 66% of SaaS companies report conversion rates of 25%. If you take the average of 8 publicly available estimates from SaaS experts, you get a 26% conversion rate for this type of trial. While not perfect, we think a 25% conversion rate is a good heuristic for a 33 CALL TO ACTION EXAMPLES THAT MAKE CUSTOMERS CLICK IN 2021 A call to action is any message on your site that prompts or encourages a visitor to take the next step or perform an action. Usually, a CTA takes the form of a quick phrase written on a clickable button, such as “sign up,” “talk to sales,” “subscribe,” or “read more.”. In 2019, most call to actions are created througha
SMART CONTENT: WHAT IS IT? AND WHY DOES IT MATTER? Smart content is personalized content that dynamically updates based on who is viewing your site. It takes into account behavioral data, contextual data, demographic data & firmographic data in order to serve up content that is tailored to each visitor’s unique preferences. Static content is not the same for everyone — it’stailored for
4 GROWTH STRATEGIES & EXAMPLES COMPANIES USE TO WIN IN 2021 Example #1: Dropbox. Dropbox has proven that rapid growth is indeed possible for SaaS businesses, at a global scale. Their growth statistics speak for themselves, with their revenue growing from $116 million in 2012 to $1.1 billion in 2017. Plus, they have over 200 million users and 500 employees! 18 AMAZING LANDING PAGE EXAMPLES THAT HIGHLY CONVERT IN 2021 18/18 of the top converting landing page examples displayed above all used Proof to optimize conversions throughout their campaign. We’re really proud of what Proof is doing to grow amazing companies like the ones we’ve shown above. Each of these landing pages that convert yielded a conversion rate of over 60%. THE 22 BEST MARKETING BOOKS YOU NEED TO READ IN 2021 The List: 22 Best Marketing Books You Need On Your Shelf. 1. Icarus Deception by Seth Godin. You might recall that Icarus’s fatal flaw was not heeding his father’s warning to not fly too close to the sun. Furthermore, Daedalus warned his son to not fly too low, fearing 10 AMAZING SOCIAL PROOF EXAMPLES FOUND ONLINE & OFFLINE IN That is a big reason why testimonials are such a good example of social proof, and many top companies now feature testimonials prominently on their home pages. Zendesk provides a great case. If you scroll halfway down this landing page example, you are met with 10 WAYS TO BEAT THE FACEBOOK ALGORITHM IN 2021 9. Get the Facebook seal of approval. A blue verification badge on the Bonobos Facebook page. You’re sure to have seen pages with a blue or gray badge — the official Facebook seal of approval. Better known as Facebook verification, this distinction shows users 8 BIGGEST MARKETING FAILS YOU HAVE TO SEE TO BELIEVE! Gap’s logo from 1986 from 2016 was iconic.The elongated serif letters captured the 90s (the brand’s hay day) perfectly, yet still exuded a sense of classic-ness that seemed timeless, or almost timeless. But for six long days in October 2010, Gap swapped their typeface to sans-serif Helvetica and transformed the navy blue background to a smaller, gradient box to the top and right of a CUSTOMER ACQUISITION STRATEGIES TO ACQUIRE NEW CUSTOMERS A great solution to this conundrum is to leverage video content. Humans are better visual learners, and video is a medium that can help you reduce the bounce rate on your blog articles and landing pages alike.. Above is an example of a product sales video Proof launched ontheir site to
SAAS CONVERSION RATE: HOW TO BENCHMARK & IMPROVE THIS METRIC For free trials that require a credit card, the numbers are all over the map, but 66% of SaaS companies report conversion rates of 25%. If you take the average of 8 publicly available estimates from SaaS experts, you get a 26% conversion rate for this type of trial. While not perfect, we think a 25% conversion rate is a good heuristic for a 33 CALL TO ACTION EXAMPLES THAT MAKE CUSTOMERS CLICK IN 2021 A call to action is any message on your site that prompts or encourages a visitor to take the next step or perform an action. Usually, a CTA takes the form of a quick phrase written on a clickable button, such as “sign up,” “talk to sales,” “subscribe,” or “read more.”. In 2019, most call to actions are created througha
SMART CONTENT: WHAT IS IT? AND WHY DOES IT MATTER? Smart content is personalized content that dynamically updates based on who is viewing your site. It takes into account behavioral data, contextual data, demographic data & firmographic data in order to serve up content that is tailored to each visitor’s unique preferences. Static content is not the same for everyone — it’stailored for
10 AMAZING SOCIAL PROOF EXAMPLES FOUND ONLINE & OFFLINE IN Whether online or in the physical world, we rely on cues from other people to help us determine how to act, where to go, and what to buy. These cues constitute social proof. You can think of social proof like a decision making hack; it’s faster and more reliable to follow the crowd than to laboriously compute the pros and cons of every decision. PROOF | INCREASE WEBSITE CONVERSION RATE WITH SOCIAL PROOF Get started for free. Join more than 15,000 websites that trust Proof with increasing conversions. Start your 14-day free trial to access all our features without spending a cent. THE 14 MARKETING CONFERENCES THAT WILL DEFINE 2020 When and Where: August 18-21, Boston, MA Price: $1,699 ($799 early bird special) Why Attend? Inbound is a conference put on by HubSpot that, as the name suggests, is all about inbound marketing. As Hubspot puts it, . “Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.” The goal of the conference is to go beyond WHAT IT TAKES TO BUILD A CREDIBLE SAAS WEBSITE YOUR In this article, we will cover a few simple yet effective tricks you can implement to immediately build user trust and, as a result, generate more deals. 1. Use a custom domain name. This might be an obvious one, but avoid using free subdomains like “yourcompany.wordpress.com” or “yourcompany.webflow.com.”. 33 CALL TO ACTION EXAMPLES THAT MAKE CUSTOMERS CLICK IN 2021 A call to action is any message on your site that prompts or encourages a visitor to take the next step or perform an action. Usually, a CTA takes the form of a quick phrase written on a clickable button, such as “sign up,” “talk to sales,” “subscribe,” or “read more.”. In 2019, most call to actions are created througha
SMART CONTENT: WHAT IS IT? AND WHY DOES IT MATTER? Smart content is personalized content that dynamically updates based on who is viewing your site. It takes into account behavioral data, contextual data, demographic data & firmographic data in order to serve up content that is tailored to each visitor’s unique preferences. Static content is not the same for everyone — it’stailored for
11 WAYS TO INCREASE YOUR NEWSLETTER OPEN RATE Email marketing boasts an incredible return on investment—with $38 in ROI for every dollar spent—making it much more cost effective than nearly any other marketing tactic.. There’s only one flaw in most email campaign plans: If people don’t open your newsletter, none of the good stuff inside—your well-written blog posts, your discounts and coupons, your links to social media feeds 6 DIGITAL PRODUCT PRICING STRATEGIES YOU NEED TO KNOW 6 Pricing Strategies for Your Digital Product. If your background is in marketing, then you’re likely familiar with the four Ps: product, place, promotion, and price. When it comes to selling a digital product, the last of the Ps can be a significant challenge. Physical products have tangible fixed and variable costs, as HYPER PERSONALIZATION: WHAT IS IT? AND HOW DO YOU DO IT Hyper personalization is exactly what it sounds like — it’s personalization 2.0. In its most simple existence, it’s a form of marketing in which a site takes AI or ML, audience-based logic, and real-time data about a prospect and their company — and uses it to tailor an experience to an extreme level. Want to send a unique offerto a
6 TYPES OF VIDEO CONTENT THAT CAN BOOST YOUR CONVERSION RATES Explainer videos are great for boosting conversion rates and increasing brand awareness on social media and can they even make great additions to announcement emails that you’re sending out to customers.. Keep in mind that a full 71% of consumers think that video explains even complicated topics far better than text alone can, so the results can be enormous with this method of video content. PROOF - INCREASE ONLINE SALES & CONVERSIONS WITHLOGINWATCH SCALE OR DIEBLOGCASE STUDIESPERSONALIZATION GUIDESIGN UP Boost conversions with social proof. 25,000+ online businesses use Proof to convert visitors into leads and sales. The fastest way to convert visitors into leads and sales on your website is with Social Proof Marketing. That's why 25,000+ businesses use Proof. “We saw nearly immediate results and were able to more than 2x our organicleads
4 GROWTH STRATEGIES & EXAMPLES COMPANIES USE TO WIN IN 2021 Example #1: Dropbox. Dropbox has proven that rapid growth is indeed possible for SaaS businesses, at a global scale. Their growth statistics speak for themselves, with their revenue growing from $116 million in 2012 to $1.1 billion in 2017. Plus, they have over 200 million users and 500 employees! THE 22 BEST MARKETING BOOKS YOU NEED TO READ IN 2021 The List: 22 Best Marketing Books You Need On Your Shelf. 1. Icarus Deception by Seth Godin. You might recall that Icarus’s fatal flaw was not heeding his father’s warning to not fly too close to the sun. Furthermore, Daedalus warned his son to not fly too low, fearing 8 BIGGEST MARKETING FAILS YOU HAVE TO SEE TO BELIEVE! Gap’s logo from 1986 from 2016 was iconic.The elongated serif letters captured the 90s (the brand’s hay day) perfectly, yet still exuded a sense of classic-ness that seemed timeless, or almost timeless. But for six long days in October 2010, Gap swapped their typeface to sans-serif Helvetica and transformed the navy blue background to a smaller, gradient box to the top and right of a THE 14 MARKETING CONFERENCES THAT WILL DEFINE 2020 When and Where: August 18-21, Boston, MA Price: $1,699 ($799 early bird special) Why Attend? Inbound is a conference put on by HubSpot that, as the name suggests, is all about inbound marketing. As Hubspot puts it, . “Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.” The goal of the conference is to go beyond CUSTOMER ACQUISITION STRATEGIES TO ACQUIRE NEW CUSTOMERSCUSTOMER ACQUISITION STRATEGYCUSTOMER ACQUISITION STRATEGY EXAMPLESCLIENTACQUISITION PLAN
A great solution to this conundrum is to leverage video content. Humans are better visual learners, and video is a medium that can help you reduce the bounce rate on your blog articles and landing pages alike.. Above is an example of a product sales video Proof launched ontheir site to
COST PER ACQUISITION GUIDE: THE COST PER ACQUISITION FORMULA There are a lot of acronyms to remember in online advertising, but one of most critical measurements you must know and understand is cost per acquisition (CPA).. Without a working understanding of CPA, you risk overpaying for your customers or paying more to acquire a customer than what they’re actually worth to your company. 10 WAYS TO BEAT THE FACEBOOK ALGORITHM IN 2021 9. Get the Facebook seal of approval. A blue verification badge on the Bonobos Facebook page. You’re sure to have seen pages with a blue or gray badge — the official Facebook seal of approval. Better known as Facebook verification, this distinction shows users 33 CALL TO ACTION EXAMPLES THAT MAKE CUSTOMERS CLICK IN 2021 A call to action is any message on your site that prompts or encourages a visitor to take the next step or perform an action. Usually, a CTA takes the form of a quick phrase written on a clickable button, such as “sign up,” “talk to sales,” “subscribe,” or “read more.”. In 2019, most call to actions are created througha
SAAS CONVERSION RATE: HOW TO BENCHMARK & IMPROVE THIS METRICHOW TO BENCHMARK COMPUTERHOW TO BENCHMARK DATA For free trials that require a credit card, the numbers are all over the map, but 66% of SaaS companies report conversion rates of 25%. If you take the average of 8 publicly available estimates from SaaS experts, you get a 26% conversion rate for this type of trial. While not perfect, we think a 25% conversion rate is a good heuristic for a PROOF - INCREASE ONLINE SALES & CONVERSIONS WITHLOGINWATCH SCALE OR DIEBLOGCASE STUDIESPERSONALIZATION GUIDESIGN UP Boost conversions with social proof. 25,000+ online businesses use Proof to convert visitors into leads and sales. The fastest way to convert visitors into leads and sales on your website is with Social Proof Marketing. That's why 25,000+ businesses use Proof. “We saw nearly immediate results and were able to more than 2x our organicleads
4 GROWTH STRATEGIES & EXAMPLES COMPANIES USE TO WIN IN 2021 Example #1: Dropbox. Dropbox has proven that rapid growth is indeed possible for SaaS businesses, at a global scale. Their growth statistics speak for themselves, with their revenue growing from $116 million in 2012 to $1.1 billion in 2017. Plus, they have over 200 million users and 500 employees! THE 22 BEST MARKETING BOOKS YOU NEED TO READ IN 2021 The List: 22 Best Marketing Books You Need On Your Shelf. 1. Icarus Deception by Seth Godin. You might recall that Icarus’s fatal flaw was not heeding his father’s warning to not fly too close to the sun. Furthermore, Daedalus warned his son to not fly too low, fearing 8 BIGGEST MARKETING FAILS YOU HAVE TO SEE TO BELIEVE! Gap’s logo from 1986 from 2016 was iconic.The elongated serif letters captured the 90s (the brand’s hay day) perfectly, yet still exuded a sense of classic-ness that seemed timeless, or almost timeless. But for six long days in October 2010, Gap swapped their typeface to sans-serif Helvetica and transformed the navy blue background to a smaller, gradient box to the top and right of a THE 14 MARKETING CONFERENCES THAT WILL DEFINE 2020 When and Where: August 18-21, Boston, MA Price: $1,699 ($799 early bird special) Why Attend? Inbound is a conference put on by HubSpot that, as the name suggests, is all about inbound marketing. As Hubspot puts it, . “Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.” The goal of the conference is to go beyond CUSTOMER ACQUISITION STRATEGIES TO ACQUIRE NEW CUSTOMERSCUSTOMER ACQUISITION STRATEGYCUSTOMER ACQUISITION STRATEGY EXAMPLESCLIENTACQUISITION PLAN
A great solution to this conundrum is to leverage video content. Humans are better visual learners, and video is a medium that can help you reduce the bounce rate on your blog articles and landing pages alike.. Above is an example of a product sales video Proof launched ontheir site to
COST PER ACQUISITION GUIDE: THE COST PER ACQUISITION FORMULA There are a lot of acronyms to remember in online advertising, but one of most critical measurements you must know and understand is cost per acquisition (CPA).. Without a working understanding of CPA, you risk overpaying for your customers or paying more to acquire a customer than what they’re actually worth to your company. 10 WAYS TO BEAT THE FACEBOOK ALGORITHM IN 2021 9. Get the Facebook seal of approval. A blue verification badge on the Bonobos Facebook page. You’re sure to have seen pages with a blue or gray badge — the official Facebook seal of approval. Better known as Facebook verification, this distinction shows users 33 CALL TO ACTION EXAMPLES THAT MAKE CUSTOMERS CLICK IN 2021 A call to action is any message on your site that prompts or encourages a visitor to take the next step or perform an action. Usually, a CTA takes the form of a quick phrase written on a clickable button, such as “sign up,” “talk to sales,” “subscribe,” or “read more.”. In 2019, most call to actions are created througha
SAAS CONVERSION RATE: HOW TO BENCHMARK & IMPROVE THIS METRICHOW TO BENCHMARK COMPUTERHOW TO BENCHMARK DATA For free trials that require a credit card, the numbers are all over the map, but 66% of SaaS companies report conversion rates of 25%. If you take the average of 8 publicly available estimates from SaaS experts, you get a 26% conversion rate for this type of trial. While not perfect, we think a 25% conversion rate is a good heuristic for aPROOF EXPERIENCES
Personalize your website to amaze visitors and increase conversions using Proof Experiences. Learn how your B2B company can increase leads, demos, and sales with Experiences. PROOF | INCREASE WEBSITE CONVERSION RATE WITH SOCIAL PROOF Get started for free. Join more than 15,000 websites that trust Proof with increasing conversions. Start your 14-day free trial to access all our features without spending a cent. 33 CALL TO ACTION EXAMPLES THAT MAKE CUSTOMERS CLICK IN 2021 A call to action is any message on your site that prompts or encourages a visitor to take the next step or perform an action. Usually, a CTA takes the form of a quick phrase written on a clickable button, such as “sign up,” “talk to sales,” “subscribe,” or “read more.”. In 2019, most call to actions are created througha
18 AMAZING LANDING PAGE EXAMPLES THAT HIGHLY CONVERT IN 2021 18/18 of the top converting landing page examples displayed above all used Proof to optimize conversions throughout their campaign. We’re really proud of what Proof is doing to grow amazing companies like the ones we’ve shown above. Each of these landing pages that convert yielded a conversion rate of over 60%. 10 AMAZING SOCIAL PROOF EXAMPLES FOUND ONLINE & OFFLINE IN That is a big reason why testimonials are such a good example of social proof, and many top companies now feature testimonials prominently on their home pages. Zendesk provides a great case. If you scroll halfway down this landing page example, you are met with CUSTOMER ACQUISITION COST FORMULA TO CALCULATE CAC IN 2021 Dividing $100,000 by 10,000 gets you 10. So, for this time period, Tyrion’s Ties has a CAC of $100. If you want a simple way to calculate CAC for your business, you can play around with this interactive customer acquisition cost spreadsheet template.. On the tabs at the bottom of that sheet, you can switch to see between CAC calculations: a simple CAC formula or the net 60 CAC calculation 11 WAYS TO INCREASE YOUR NEWSLETTER OPEN RATE Email marketing boasts an incredible return on investment—with $38 in ROI for every dollar spent—making it much more cost effective than nearly any other marketing tactic.. There’s only one flaw in most email campaign plans: If people don’t open your newsletter, none of the good stuff inside—your well-written blog posts, your discounts and coupons, your links to social media feeds 6 TYPES OF VIDEO CONTENT THAT CAN BOOST YOUR CONVERSION RATES Explainer videos are great for boosting conversion rates and increasing brand awareness on social media and can they even make great additions to announcement emails that you’re sending out to customers.. Keep in mind that a full 71% of consumers think that video explains even complicated topics far better than text alone can, so the results can be enormous with this method of video content. THE 21 BEST MARKETING PODCASTS (ACCORDING TO CEOS & MARKETERS) The 21 Best Marketing Podcasts (From the Playlists of CEOs & Marketers) Marketers and CEOs are constantly learning — it’s a necessity in today’s world. When technology changes on a daily basis, knowledge is what helps you and your company stay ahead of the competition. Sure, you can read marketing books, magazines, blogs, andnewspapers
IS Y COMBINATOR WORTH IT? A FOUNDER’S EXPERIENCE The misconceptions about Y-Combinator. 1. It’s like school. First, YC is not at all like school or college or anything that you’ve experienced before. Really Y Combinator, as far as events is about four hours a week. A typical YC guest speaker with our W18 batch. PROOF - INCREASE ONLINE SALES & CONVERSIONS WITHLOGINWATCH SCALE OR DIEBLOGCASE STUDIESPERSONALIZATION GUIDESIGN UP Boost conversions with social proof. 25,000+ online businesses use Proof to convert visitors into leads and sales. The fastest way to convert visitors into leads and sales on your website is with Social Proof Marketing. That's why 25,000+ businesses use Proof. “We saw nearly immediate results and were able to more than 2x our organicleads
4 GROWTH STRATEGIES & EXAMPLES COMPANIES USE TO WIN IN 2021 Example #1: Dropbox. Dropbox has proven that rapid growth is indeed possible for SaaS businesses, at a global scale. Their growth statistics speak for themselves, with their revenue growing from $116 million in 2012 to $1.1 billion in 2017. Plus, they have over 200 million users and 500 employees! THE 22 BEST MARKETING BOOKS YOU NEED TO READ IN 2021 The List: 22 Best Marketing Books You Need On Your Shelf. 1. Icarus Deception by Seth Godin. You might recall that Icarus’s fatal flaw was not heeding his father’s warning to not fly too close to the sun. Furthermore, Daedalus warned his son to not fly too low, fearing 8 BIGGEST MARKETING FAILS YOU HAVE TO SEE TO BELIEVE! Gap’s logo from 1986 from 2016 was iconic.The elongated serif letters captured the 90s (the brand’s hay day) perfectly, yet still exuded a sense of classic-ness that seemed timeless, or almost timeless. But for six long days in October 2010, Gap swapped their typeface to sans-serif Helvetica and transformed the navy blue background to a smaller, gradient box to the top and right of a THE 14 MARKETING CONFERENCES THAT WILL DEFINE 2020 When and Where: August 18-21, Boston, MA Price: $1,699 ($799 early bird special) Why Attend? Inbound is a conference put on by HubSpot that, as the name suggests, is all about inbound marketing. As Hubspot puts it, . “Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.” The goal of the conference is to go beyond CUSTOMER ACQUISITION STRATEGIES TO ACQUIRE NEW CUSTOMERSCUSTOMER ACQUISITION STRATEGYCUSTOMER ACQUISITION STRATEGY EXAMPLESCLIENTACQUISITION PLAN
A great solution to this conundrum is to leverage video content. Humans are better visual learners, and video is a medium that can help you reduce the bounce rate on your blog articles and landing pages alike.. Above is an example of a product sales video Proof launched ontheir site to
COST PER ACQUISITION GUIDE: THE COST PER ACQUISITION FORMULA There are a lot of acronyms to remember in online advertising, but one of most critical measurements you must know and understand is cost per acquisition (CPA).. Without a working understanding of CPA, you risk overpaying for your customers or paying more to acquire a customer than what they’re actually worth to your company. 10 WAYS TO BEAT THE FACEBOOK ALGORITHM IN 2021 9. Get the Facebook seal of approval. A blue verification badge on the Bonobos Facebook page. You’re sure to have seen pages with a blue or gray badge — the official Facebook seal of approval. Better known as Facebook verification, this distinction shows users 33 CALL TO ACTION EXAMPLES THAT MAKE CUSTOMERS CLICK IN 2021 A call to action is any message on your site that prompts or encourages a visitor to take the next step or perform an action. Usually, a CTA takes the form of a quick phrase written on a clickable button, such as “sign up,” “talk to sales,” “subscribe,” or “read more.”. In 2019, most call to actions are created througha
SAAS CONVERSION RATE: HOW TO BENCHMARK & IMPROVE THIS METRICHOW TO BENCHMARK COMPUTERHOW TO BENCHMARK DATA For free trials that require a credit card, the numbers are all over the map, but 66% of SaaS companies report conversion rates of 25%. If you take the average of 8 publicly available estimates from SaaS experts, you get a 26% conversion rate for this type of trial. While not perfect, we think a 25% conversion rate is a good heuristic for a PROOF - INCREASE ONLINE SALES & CONVERSIONS WITHLOGINWATCH SCALE OR DIEBLOGCASE STUDIESPERSONALIZATION GUIDESIGN UP Boost conversions with social proof. 25,000+ online businesses use Proof to convert visitors into leads and sales. The fastest way to convert visitors into leads and sales on your website is with Social Proof Marketing. That's why 25,000+ businesses use Proof. “We saw nearly immediate results and were able to more than 2x our organicleads
4 GROWTH STRATEGIES & EXAMPLES COMPANIES USE TO WIN IN 2021 Example #1: Dropbox. Dropbox has proven that rapid growth is indeed possible for SaaS businesses, at a global scale. Their growth statistics speak for themselves, with their revenue growing from $116 million in 2012 to $1.1 billion in 2017. Plus, they have over 200 million users and 500 employees! THE 22 BEST MARKETING BOOKS YOU NEED TO READ IN 2021 The List: 22 Best Marketing Books You Need On Your Shelf. 1. Icarus Deception by Seth Godin. You might recall that Icarus’s fatal flaw was not heeding his father’s warning to not fly too close to the sun. Furthermore, Daedalus warned his son to not fly too low, fearing 8 BIGGEST MARKETING FAILS YOU HAVE TO SEE TO BELIEVE! Gap’s logo from 1986 from 2016 was iconic.The elongated serif letters captured the 90s (the brand’s hay day) perfectly, yet still exuded a sense of classic-ness that seemed timeless, or almost timeless. But for six long days in October 2010, Gap swapped their typeface to sans-serif Helvetica and transformed the navy blue background to a smaller, gradient box to the top and right of a THE 14 MARKETING CONFERENCES THAT WILL DEFINE 2020 When and Where: August 18-21, Boston, MA Price: $1,699 ($799 early bird special) Why Attend? Inbound is a conference put on by HubSpot that, as the name suggests, is all about inbound marketing. As Hubspot puts it, . “Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.” The goal of the conference is to go beyond CUSTOMER ACQUISITION STRATEGIES TO ACQUIRE NEW CUSTOMERSCUSTOMER ACQUISITION STRATEGYCUSTOMER ACQUISITION STRATEGY EXAMPLESCLIENTACQUISITION PLAN
A great solution to this conundrum is to leverage video content. Humans are better visual learners, and video is a medium that can help you reduce the bounce rate on your blog articles and landing pages alike.. Above is an example of a product sales video Proof launched ontheir site to
COST PER ACQUISITION GUIDE: THE COST PER ACQUISITION FORMULA There are a lot of acronyms to remember in online advertising, but one of most critical measurements you must know and understand is cost per acquisition (CPA).. Without a working understanding of CPA, you risk overpaying for your customers or paying more to acquire a customer than what they’re actually worth to your company. 10 WAYS TO BEAT THE FACEBOOK ALGORITHM IN 2021 9. Get the Facebook seal of approval. A blue verification badge on the Bonobos Facebook page. You’re sure to have seen pages with a blue or gray badge — the official Facebook seal of approval. Better known as Facebook verification, this distinction shows users 33 CALL TO ACTION EXAMPLES THAT MAKE CUSTOMERS CLICK IN 2021 A call to action is any message on your site that prompts or encourages a visitor to take the next step or perform an action. Usually, a CTA takes the form of a quick phrase written on a clickable button, such as “sign up,” “talk to sales,” “subscribe,” or “read more.”. In 2019, most call to actions are created througha
SAAS CONVERSION RATE: HOW TO BENCHMARK & IMPROVE THIS METRICHOW TO BENCHMARK COMPUTERHOW TO BENCHMARK DATA For free trials that require a credit card, the numbers are all over the map, but 66% of SaaS companies report conversion rates of 25%. If you take the average of 8 publicly available estimates from SaaS experts, you get a 26% conversion rate for this type of trial. While not perfect, we think a 25% conversion rate is a good heuristic for aPROOF EXPERIENCES
Personalize your website to amaze visitors and increase conversions using Proof Experiences. Learn how your B2B company can increase leads, demos, and sales with Experiences. PROOF | INCREASE WEBSITE CONVERSION RATE WITH SOCIAL PROOF Get started for free. Join more than 15,000 websites that trust Proof with increasing conversions. Start your 14-day free trial to access all our features without spending a cent. 33 CALL TO ACTION EXAMPLES THAT MAKE CUSTOMERS CLICK IN 2021 A call to action is any message on your site that prompts or encourages a visitor to take the next step or perform an action. Usually, a CTA takes the form of a quick phrase written on a clickable button, such as “sign up,” “talk to sales,” “subscribe,” or “read more.”. In 2019, most call to actions are created througha
18 AMAZING LANDING PAGE EXAMPLES THAT HIGHLY CONVERT IN 2021 18/18 of the top converting landing page examples displayed above all used Proof to optimize conversions throughout their campaign. We’re really proud of what Proof is doing to grow amazing companies like the ones we’ve shown above. Each of these landing pages that convert yielded a conversion rate of over 60%. 10 AMAZING SOCIAL PROOF EXAMPLES FOUND ONLINE & OFFLINE IN That is a big reason why testimonials are such a good example of social proof, and many top companies now feature testimonials prominently on their home pages. Zendesk provides a great case. If you scroll halfway down this landing page example, you are met with CUSTOMER ACQUISITION COST FORMULA TO CALCULATE CAC IN 2021 Dividing $100,000 by 10,000 gets you 10. So, for this time period, Tyrion’s Ties has a CAC of $100. If you want a simple way to calculate CAC for your business, you can play around with this interactive customer acquisition cost spreadsheet template.. On the tabs at the bottom of that sheet, you can switch to see between CAC calculations: a simple CAC formula or the net 60 CAC calculation 11 WAYS TO INCREASE YOUR NEWSLETTER OPEN RATE Email marketing boasts an incredible return on investment—with $38 in ROI for every dollar spent—making it much more cost effective than nearly any other marketing tactic.. There’s only one flaw in most email campaign plans: If people don’t open your newsletter, none of the good stuff inside—your well-written blog posts, your discounts and coupons, your links to social media feeds 6 TYPES OF VIDEO CONTENT THAT CAN BOOST YOUR CONVERSION RATES Explainer videos are great for boosting conversion rates and increasing brand awareness on social media and can they even make great additions to announcement emails that you’re sending out to customers.. Keep in mind that a full 71% of consumers think that video explains even complicated topics far better than text alone can, so the results can be enormous with this method of video content. THE 21 BEST MARKETING PODCASTS (ACCORDING TO CEOS & MARKETERS) The 21 Best Marketing Podcasts (From the Playlists of CEOs & Marketers) Marketers and CEOs are constantly learning — it’s a necessity in today’s world. When technology changes on a daily basis, knowledge is what helps you and your company stay ahead of the competition. Sure, you can read marketing books, magazines, blogs, andnewspapers
IS Y COMBINATOR WORTH IT? A FOUNDER’S EXPERIENCE The misconceptions about Y-Combinator. 1. It’s like school. First, YC is not at all like school or college or anything that you’ve experienced before. Really Y Combinator, as far as events is about four hours a week. A typical YC guest speaker with our W18 batch.Experiences
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