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safely reopen
TRADE SHOW SERVICES
Powerful trade show experiences that engage minds, win hearts, and drive brand affinity. From 1,000 to 1,000,000 sq. ft., custom exhibits to custom hybrid rentals, off-the-floor VIP experiences to property takeovers, we design innovative trade show programs that deliver real value and impact. Our trend-setting digital and interactive customer VIRTUAL EVENT SWAG AND WHY IT’S THE NEXT REAL DEAL IN EVENTS The Yards takes the celebration to social media under the name “Rosé All Day Reimagined,”, and the swag is a pretty sweet deal for the festival's virtual attendees. “We’ve got all the essentials for a rosé-filled party with your (literal) closest friends,” teases The Yards. “Rosé All Day party kits will feature1,
TRADE SHOW FABRICATION: IF YOU CAN DREAM IT, WE CAN BUILD IT. If You Can Dream It, We Can Build It. With over 850,000 sq. ft. of shop and warehouse space across four strategically located, full-service fabrication facilities, we are the industry’s most comprehensive builder. With some of the largest and most award-winning design, project management and production departments, no otherexperiential
TOYOTA EXPERIENCE CENTER: GO INSIDE THE ATTENDEE JOURNEY The story of Toyota unfolds as visitors walk through the five galleries of the 44,000-square-foot Center, guided by a variety of content and interactive media. The space needed to be expansive but not overwhelming, so a narrative was created to break TEC into a series of galleries and exhibits - History, Racing: Past, Present andFuture, Here
3D EXHIBITS + SPARKS: READ THE ACQUISITION ANNOUNCEMENT Sparks is thrilled to announce the acquisition of 3D Exhibits, a known leader in the trade show exhibits industry. The addition of 3D Exhibits, headquartered in the greater Chicago area, with locations in Cleveland, Indianapolis, Las Vegas, and Milwaukee, completes Sparks’ midwest geographic expansion strategy. BRAND AMBASSADORS AND THE KEY QUALITIES IT TAKES TO BE THE Passion. Speaking of passion, it’s a key characteristic of any effective brand ambassador, whether they’re promoting chewing gum or a cutting-edge technological innovation. A general lust for life is a good start, but event staffers should also illustrate passion for the brand’s products or services, and the role they’re playing as MCKESSON RICHMOND REGIONAL VISION CENTER The McKesson Vision Center experience is a 4,000 sq. ft. interactive journey through the complex healthcare environment. Visitors are educated, entertained and inspired by series of life-sized vignettes that represent McKesson’s Settings of Care; a physician’s office, the pharmacy, a hospital room are typical and inherent to thenarrative.
BRUMOS COLLECTION DISPLAYS OVER 50 VINTAGE PERFORMANCE CARS The Background. The Brumos Collection in Jacksonville, Florida is an exquisite, 35,000 sq. ft. immersive environment. It’s home to more than 50 vintage performance cars, the majority of which are fielded by the renowned Jacksonville-based Brumos Racing team. The multi-million dollar collection opens to MOBILE MARKETING VEHICLES: CHOOSING THE RIGHT MOBILE UNIT Mobile marketing vehicles are an extension of your brand. Choice of vehicle type affects message regardless of the activation concept or exterior branding. For example, a polished aluminum Airstream conveys an entirely different vibe than a painted food truck. Exterior and extended branding at tour stops is a given. EXPERIENTIAL MARKETING Live, virtual, or somewhere in-between, our human-centered experiential solutions build brands, businesses and bottom-lines. Alternative virtual and hybrid solutions for cancelled or postponed events, conferences and trade shows. Unique activation ideas to connect on a local or regional level. Back to Business strategies tosafely reopen
TRADE SHOW SERVICES
Powerful trade show experiences that engage minds, win hearts, and drive brand affinity. From 1,000 to 1,000,000 sq. ft., custom exhibits to custom hybrid rentals, off-the-floor VIP experiences to property takeovers, we design innovative trade show programs that deliver real value and impact. Our trend-setting digital and interactive customer VIRTUAL EVENT SWAG AND WHY IT’S THE NEXT REAL DEAL IN EVENTS The Yards takes the celebration to social media under the name “Rosé All Day Reimagined,”, and the swag is a pretty sweet deal for the festival's virtual attendees. “We’ve got all the essentials for a rosé-filled party with your (literal) closest friends,” teases The Yards. “Rosé All Day party kits will feature1,
TRADE SHOW FABRICATION: IF YOU CAN DREAM IT, WE CAN BUILD IT. If You Can Dream It, We Can Build It. With over 850,000 sq. ft. of shop and warehouse space across four strategically located, full-service fabrication facilities, we are the industry’s most comprehensive builder. With some of the largest and most award-winning design, project management and production departments, no otherexperiential
TOYOTA EXPERIENCE CENTER: GO INSIDE THE ATTENDEE JOURNEY The story of Toyota unfolds as visitors walk through the five galleries of the 44,000-square-foot Center, guided by a variety of content and interactive media. The space needed to be expansive but not overwhelming, so a narrative was created to break TEC into a series of galleries and exhibits - History, Racing: Past, Present andFuture, Here
3D EXHIBITS + SPARKS: READ THE ACQUISITION ANNOUNCEMENT Sparks is thrilled to announce the acquisition of 3D Exhibits, a known leader in the trade show exhibits industry. The addition of 3D Exhibits, headquartered in the greater Chicago area, with locations in Cleveland, Indianapolis, Las Vegas, and Milwaukee, completes Sparks’ midwest geographic expansion strategy. BRAND AMBASSADORS AND THE KEY QUALITIES IT TAKES TO BE THE Passion. Speaking of passion, it’s a key characteristic of any effective brand ambassador, whether they’re promoting chewing gum or a cutting-edge technological innovation. A general lust for life is a good start, but event staffers should also illustrate passion for the brand’s products or services, and the role they’re playing as MCKESSON RICHMOND REGIONAL VISION CENTER The McKesson Vision Center experience is a 4,000 sq. ft. interactive journey through the complex healthcare environment. Visitors are educated, entertained and inspired by series of life-sized vignettes that represent McKesson’s Settings of Care; a physician’s office, the pharmacy, a hospital room are typical and inherent to thenarrative.
BRUMOS COLLECTION DISPLAYS OVER 50 VINTAGE PERFORMANCE CARS The Background. The Brumos Collection in Jacksonville, Florida is an exquisite, 35,000 sq. ft. immersive environment. It’s home to more than 50 vintage performance cars, the majority of which are fielded by the renowned Jacksonville-based Brumos Racing team. The multi-million dollar collection opens to MOBILE MARKETING VEHICLES: CHOOSING THE RIGHT MOBILE UNIT Mobile marketing vehicles are an extension of your brand. Choice of vehicle type affects message regardless of the activation concept or exterior branding. For example, a polished aluminum Airstream conveys an entirely different vibe than a painted food truck. Exterior and extended branding at tour stops is a given. FASHION AND GAMING: HOW THESE INDUSTRIES ARE COLLABORATING As younger generations of gamers seek out avenues for self-expression in games like Animal Crossing, more and more fashion brands are crossing over into the gaming space, delivering digital experiences and designs that give players the opportunity to level-up their avatars’ style.When it comes to these kinds of industry collaborations, the merging of gaming and fashion makes complete ADL IN CONCERT AGAINST HATE: EXPLORE THE VIRTUAL EXPERIENCE The Virtual Experience Raises Awareness of ADL and Honors Everyday Heroes. In the wake of the global pandemic, ADL’s (Anti-Defamation League) In Concert Against Hate, traditionally held at the Kennedy Center in Washington DC, was transformed into a custom virtual show experience. Each year, In Concert Against Hate seeks to amplify theADL
BRUMOS COLLECTION DISPLAYS OVER 50 VINTAGE PERFORMANCE CARS The Background. The Brumos Collection in Jacksonville, Florida is an exquisite, 35,000 sq. ft. immersive environment. It’s home to more than 50 vintage performance cars, the majority of which are fielded by the renowned Jacksonville-based Brumos Racing team. The multi-million dollar collection opens to EXPERIENTIAL MARKETING TOURISM STRATEGIES WORTH STEALING Experiential Marketing Tourism Strategies Worth Stealing. February 06, 2019 | B2B B2C Event Design Event Marketing Events. Tourism is all about discovering new experiences. So it’s only natural the tourism industry employs experiential to bolster its marketing efforts. From state and municipal tourism boards to transportation companies, many REWARDING CUSTOMERS TO STAY HOME, A PANDEMIC PIVOT STRATEGY The most impactful factor affecting brands and their messaging during this fight against the current pandemic is the CDC’s directives of social distancing and SPARKS X GROUP DELPHI: TRADE SHOW AND EVENTS ACQUISITION Sparks has acquired the trade show and events business of Group Delphi, a leader in the areas of trade show exhibit design and fabrication, adding staff, capabilities, and facilities to its global experiential services as part of a larger move to strengthen itsglobal offering.
MOBILE MARKETING VEHICLES: CHOOSING THE RIGHT MOBILE UNIT Mobile marketing vehicles are an extension of your brand. Choice of vehicle type affects message regardless of the activation concept or exterior branding. For example, a polished aluminum Airstream conveys an entirely different vibe than a painted food truck. Exterior and extended branding at tour stops is a given. BRAND EXPERIENCE CENTERS ELIMINATE THE HARD SELL Whether it’s an activation at a sponsored event or a pop-up in a city center, brand experiences have historically involved some discernable form of sales strategy—until now. PET EVENTS AND HOW TO DESIGN YOUR NEXT ONE Pet events are changing as the perception of pet ownership is evolving. Pets aren’t simply furry add-ons — they’re members of the family. That rings especially true for millennials, 44% of which view their pets as starter children. And that shift in perception signifies a big opportunity for brands. Whether you’re looking fornew ways
EVENT NAVIGATION: 7 IDEAS FOR BETTER ATTENDEE EXPERIENCES The art of efficient event navigation – directing attendees and helping them get where they need to go – can make or break an event. If navigation planning is lacking or left to the last minute, attendees may arrive late or end up with a less-than-ideal experience. EXPERIENTIAL MARKETING Live, virtual, or somewhere in-between, our human-centered experiential solutions build brands, businesses and bottom-lines. Alternative virtual and hybrid solutions for cancelled or postponed events, conferences and trade shows. Unique activation ideas to connect on a local or regional level. Back to Business strategies tosafely reopen
TRADE SHOW SERVICES
Powerful trade show experiences that engage minds, win hearts, and drive brand affinity. From 1,000 to 1,000,000 sq. ft., custom exhibits to custom hybrid rentals, off-the-floor VIP experiences to property takeovers, we design innovative trade show programs that deliver real value and impact. Our trend-setting digital and interactive customer VIRTUAL EVENT SWAG AND WHY IT’S THE NEXT REAL DEAL IN EVENTS The Yards takes the celebration to social media under the name “Rosé All Day Reimagined,”, and the swag is a pretty sweet deal for the festival's virtual attendees. “We’ve got all the essentials for a rosé-filled party with your (literal) closest friends,” teases The Yards. “Rosé All Day party kits will feature1,
TRADE SHOW FABRICATION: IF YOU CAN DREAM IT, WE CAN BUILD IT. If You Can Dream It, We Can Build It. With over 850,000 sq. ft. of shop and warehouse space across four strategically located, full-service fabrication facilities, we are the industry’s most comprehensive builder. With some of the largest and most award-winning design, project management and production departments, no otherexperiential
TOYOTA EXPERIENCE CENTER: GO INSIDE THE ATTENDEE JOURNEY The story of Toyota unfolds as visitors walk through the five galleries of the 44,000-square-foot Center, guided by a variety of content and interactive media. The space needed to be expansive but not overwhelming, so a narrative was created to break TEC into a series of galleries and exhibits - History, Racing: Past, Present andFuture, Here
3D EXHIBITS + SPARKS: READ THE ACQUISITION ANNOUNCEMENT Sparks is thrilled to announce the acquisition of 3D Exhibits, a known leader in the trade show exhibits industry. The addition of 3D Exhibits, headquartered in the greater Chicago area, with locations in Cleveland, Indianapolis, Las Vegas, and Milwaukee, completes Sparks’ midwest geographic expansion strategy. BRAND AMBASSADORS AND THE KEY QUALITIES IT TAKES TO BE THE Passion. Speaking of passion, it’s a key characteristic of any effective brand ambassador, whether they’re promoting chewing gum or a cutting-edge technological innovation. A general lust for life is a good start, but event staffers should also illustrate passion for the brand’s products or services, and the role they’re playing as MCKESSON RICHMOND REGIONAL VISION CENTER The McKesson Vision Center experience is a 4,000 sq. ft. interactive journey through the complex healthcare environment. Visitors are educated, entertained and inspired by series of life-sized vignettes that represent McKesson’s Settings of Care; a physician’s office, the pharmacy, a hospital room are typical and inherent to thenarrative.
BRUMOS COLLECTION DISPLAYS OVER 50 VINTAGE PERFORMANCE CARS The Background. The Brumos Collection in Jacksonville, Florida is an exquisite, 35,000 sq. ft. immersive environment. It’s home to more than 50 vintage performance cars, the majority of which are fielded by the renowned Jacksonville-based Brumos Racing team. The multi-million dollar collection opens to MOBILE MARKETING VEHICLES: CHOOSING THE RIGHT MOBILE UNIT Mobile marketing vehicles are an extension of your brand. Choice of vehicle type affects message regardless of the activation concept or exterior branding. For example, a polished aluminum Airstream conveys an entirely different vibe than a painted food truck. Exterior and extended branding at tour stops is a given. EXPERIENTIAL MARKETING Live, virtual, or somewhere in-between, our human-centered experiential solutions build brands, businesses and bottom-lines. Alternative virtual and hybrid solutions for cancelled or postponed events, conferences and trade shows. Unique activation ideas to connect on a local or regional level. Back to Business strategies tosafely reopen
TRADE SHOW SERVICES
Powerful trade show experiences that engage minds, win hearts, and drive brand affinity. From 1,000 to 1,000,000 sq. ft., custom exhibits to custom hybrid rentals, off-the-floor VIP experiences to property takeovers, we design innovative trade show programs that deliver real value and impact. Our trend-setting digital and interactive customer VIRTUAL EVENT SWAG AND WHY IT’S THE NEXT REAL DEAL IN EVENTS The Yards takes the celebration to social media under the name “Rosé All Day Reimagined,”, and the swag is a pretty sweet deal for the festival's virtual attendees. “We’ve got all the essentials for a rosé-filled party with your (literal) closest friends,” teases The Yards. “Rosé All Day party kits will feature1,
TRADE SHOW FABRICATION: IF YOU CAN DREAM IT, WE CAN BUILD IT. If You Can Dream It, We Can Build It. With over 850,000 sq. ft. of shop and warehouse space across four strategically located, full-service fabrication facilities, we are the industry’s most comprehensive builder. With some of the largest and most award-winning design, project management and production departments, no otherexperiential
TOYOTA EXPERIENCE CENTER: GO INSIDE THE ATTENDEE JOURNEY The story of Toyota unfolds as visitors walk through the five galleries of the 44,000-square-foot Center, guided by a variety of content and interactive media. The space needed to be expansive but not overwhelming, so a narrative was created to break TEC into a series of galleries and exhibits - History, Racing: Past, Present andFuture, Here
3D EXHIBITS + SPARKS: READ THE ACQUISITION ANNOUNCEMENT Sparks is thrilled to announce the acquisition of 3D Exhibits, a known leader in the trade show exhibits industry. The addition of 3D Exhibits, headquartered in the greater Chicago area, with locations in Cleveland, Indianapolis, Las Vegas, and Milwaukee, completes Sparks’ midwest geographic expansion strategy. BRAND AMBASSADORS AND THE KEY QUALITIES IT TAKES TO BE THE Passion. Speaking of passion, it’s a key characteristic of any effective brand ambassador, whether they’re promoting chewing gum or a cutting-edge technological innovation. A general lust for life is a good start, but event staffers should also illustrate passion for the brand’s products or services, and the role they’re playing as MCKESSON RICHMOND REGIONAL VISION CENTER The McKesson Vision Center experience is a 4,000 sq. ft. interactive journey through the complex healthcare environment. Visitors are educated, entertained and inspired by series of life-sized vignettes that represent McKesson’s Settings of Care; a physician’s office, the pharmacy, a hospital room are typical and inherent to thenarrative.
BRUMOS COLLECTION DISPLAYS OVER 50 VINTAGE PERFORMANCE CARS The Background. The Brumos Collection in Jacksonville, Florida is an exquisite, 35,000 sq. ft. immersive environment. It’s home to more than 50 vintage performance cars, the majority of which are fielded by the renowned Jacksonville-based Brumos Racing team. The multi-million dollar collection opens to MOBILE MARKETING VEHICLES: CHOOSING THE RIGHT MOBILE UNIT Mobile marketing vehicles are an extension of your brand. Choice of vehicle type affects message regardless of the activation concept or exterior branding. For example, a polished aluminum Airstream conveys an entirely different vibe than a painted food truck. Exterior and extended branding at tour stops is a given. FASHION AND GAMING: HOW THESE INDUSTRIES ARE COLLABORATING As younger generations of gamers seek out avenues for self-expression in games like Animal Crossing, more and more fashion brands are crossing over into the gaming space, delivering digital experiences and designs that give players the opportunity to level-up their avatars’ style.When it comes to these kinds of industry collaborations, the merging of gaming and fashion makes complete ADL IN CONCERT AGAINST HATE: EXPLORE THE VIRTUAL EXPERIENCE The Virtual Experience Raises Awareness of ADL and Honors Everyday Heroes. In the wake of the global pandemic, ADL’s (Anti-Defamation League) In Concert Against Hate, traditionally held at the Kennedy Center in Washington DC, was transformed into a custom virtual show experience. Each year, In Concert Against Hate seeks to amplify theADL
BRUMOS COLLECTION DISPLAYS OVER 50 VINTAGE PERFORMANCE CARS The Background. The Brumos Collection in Jacksonville, Florida is an exquisite, 35,000 sq. ft. immersive environment. It’s home to more than 50 vintage performance cars, the majority of which are fielded by the renowned Jacksonville-based Brumos Racing team. The multi-million dollar collection opens to EXPERIENTIAL MARKETING TOURISM STRATEGIES WORTH STEALING Experiential Marketing Tourism Strategies Worth Stealing. February 06, 2019 | B2B B2C Event Design Event Marketing Events. Tourism is all about discovering new experiences. So it’s only natural the tourism industry employs experiential to bolster its marketing efforts. From state and municipal tourism boards to transportation companies, many REWARDING CUSTOMERS TO STAY HOME, A PANDEMIC PIVOT STRATEGY The most impactful factor affecting brands and their messaging during this fight against the current pandemic is the CDC’s directives of social distancing and SPARKS X GROUP DELPHI: TRADE SHOW AND EVENTS ACQUISITION Sparks has acquired the trade show and events business of Group Delphi, a leader in the areas of trade show exhibit design and fabrication, adding staff, capabilities, and facilities to its global experiential services as part of a larger move to strengthen itsglobal offering.
MOBILE MARKETING VEHICLES: CHOOSING THE RIGHT MOBILE UNIT Mobile marketing vehicles are an extension of your brand. Choice of vehicle type affects message regardless of the activation concept or exterior branding. For example, a polished aluminum Airstream conveys an entirely different vibe than a painted food truck. Exterior and extended branding at tour stops is a given. BRAND EXPERIENCE CENTERS ELIMINATE THE HARD SELL Whether it’s an activation at a sponsored event or a pop-up in a city center, brand experiences have historically involved some discernable form of sales strategy—until now. PET EVENTS AND HOW TO DESIGN YOUR NEXT ONE Pet events are changing as the perception of pet ownership is evolving. Pets aren’t simply furry add-ons — they’re members of the family. That rings especially true for millennials, 44% of which view their pets as starter children. And that shift in perception signifies a big opportunity for brands. Whether you’re looking fornew ways
EVENT NAVIGATION: 7 IDEAS FOR BETTER ATTENDEE EXPERIENCES The art of efficient event navigation – directing attendees and helping them get where they need to go – can make or break an event. If navigation planning is lacking or left to the last minute, attendees may arrive late or end up with a less-than-ideal experience. EXPERIENTIAL MARKETING Live, virtual, or somewhere in-between, our human-centered experiential solutions build brands, businesses and bottom-lines. Alternative virtual and hybrid solutions for cancelled or postponed events, conferences and trade shows. Unique activation ideas to connect on a local or regional level. Back to Business strategies tosafely reopen
TRADE SHOW SERVICES
Powerful trade show experiences that engage minds, win hearts, and drive brand affinity. From 1,000 to 1,000,000 sq. ft., custom exhibits to custom hybrid rentals, off-the-floor VIP experiences to property takeovers, we design innovative trade show programs that deliver real value and impact. Our trend-setting digital and interactive customer 3D EXHIBITS + SPARKS: READ THE ACQUISITION ANNOUNCEMENT Sparks is thrilled to announce the acquisition of 3D Exhibits, a known leader in the trade show exhibits industry. The addition of 3D Exhibits, headquartered in the greater Chicago area, with locations in Cleveland, Indianapolis, Las Vegas, and Milwaukee, completes Sparks’ midwest geographic expansion strategy. VIRTUAL EVENT SWAG AND WHY IT’S THE NEXT REAL DEAL IN EVENTS The Yards takes the celebration to social media under the name “Rosé All Day Reimagined,”, and the swag is a pretty sweet deal for the festival's virtual attendees. “We’ve got all the essentials for a rosé-filled party with your (literal) closest friends,” teases The Yards. “Rosé All Day party kits will feature1,
TOYOTA EXPERIENCE CENTER: GO INSIDE THE ATTENDEE JOURNEY The story of Toyota unfolds as visitors walk through the five galleries of the 44,000-square-foot Center, guided by a variety of content and interactive media. The space needed to be expansive but not overwhelming, so a narrative was created to break TEC into a series of galleries and exhibits - History, Racing: Past, Present andFuture, Here
TRADE SHOW FABRICATION: IF YOU CAN DREAM IT, WE CAN BUILD IT. If You Can Dream It, We Can Build It. With over 850,000 sq. ft. of shop and warehouse space across four strategically located, full-service fabrication facilities, we are the industry’s most comprehensive builder. With some of the largest and most award-winning design, project management and production departments, no otherexperiential
BRAND AMBASSADORS AND THE KEY QUALITIES IT TAKES TO BE THE Passion. Speaking of passion, it’s a key characteristic of any effective brand ambassador, whether they’re promoting chewing gum or a cutting-edge technological innovation. A general lust for life is a good start, but event staffers should also illustrate passion for the brand’s products or services, and the role they’re playing as BRUMOS COLLECTION DISPLAYS OVER 50 VINTAGE PERFORMANCE CARS The Background. The Brumos Collection in Jacksonville, Florida is an exquisite, 35,000 sq. ft. immersive environment. It’s home to more than 50 vintage performance cars, the majority of which are fielded by the renowned Jacksonville-based Brumos Racing team. The multi-million dollar collection opens to MOBILE MARKETING VEHICLES: CHOOSING THE RIGHT MOBILE UNIT Mobile marketing vehicles are an extension of your brand. Choice of vehicle type affects message regardless of the activation concept or exterior branding. For example, a polished aluminum Airstream conveys an entirely different vibe than a painted food truck. Exterior and extended branding at tour stops is a given. EXPERIENTIAL MARKETING TOURISM STRATEGIES WORTH STEALING Experiential Marketing Tourism Strategies Worth Stealing. February 06, 2019 | B2B B2C Event Design Event Marketing Events. Tourism is all about discovering new experiences. So it’s only natural the tourism industry employs experiential to bolster its marketing efforts. From state and municipal tourism boards to transportation companies, many EXPERIENTIAL MARKETING Live, virtual, or somewhere in-between, our human-centered experiential solutions build brands, businesses and bottom-lines. Alternative virtual and hybrid solutions for cancelled or postponed events, conferences and trade shows. Unique activation ideas to connect on a local or regional level. Back to Business strategies tosafely reopen
TRADE SHOW SERVICES
Powerful trade show experiences that engage minds, win hearts, and drive brand affinity. From 1,000 to 1,000,000 sq. ft., custom exhibits to custom hybrid rentals, off-the-floor VIP experiences to property takeovers, we design innovative trade show programs that deliver real value and impact. Our trend-setting digital and interactive customer 3D EXHIBITS + SPARKS: READ THE ACQUISITION ANNOUNCEMENT Sparks is thrilled to announce the acquisition of 3D Exhibits, a known leader in the trade show exhibits industry. The addition of 3D Exhibits, headquartered in the greater Chicago area, with locations in Cleveland, Indianapolis, Las Vegas, and Milwaukee, completes Sparks’ midwest geographic expansion strategy. VIRTUAL EVENT SWAG AND WHY IT’S THE NEXT REAL DEAL IN EVENTS The Yards takes the celebration to social media under the name “Rosé All Day Reimagined,”, and the swag is a pretty sweet deal for the festival's virtual attendees. “We’ve got all the essentials for a rosé-filled party with your (literal) closest friends,” teases The Yards. “Rosé All Day party kits will feature1,
TOYOTA EXPERIENCE CENTER: GO INSIDE THE ATTENDEE JOURNEY The story of Toyota unfolds as visitors walk through the five galleries of the 44,000-square-foot Center, guided by a variety of content and interactive media. The space needed to be expansive but not overwhelming, so a narrative was created to break TEC into a series of galleries and exhibits - History, Racing: Past, Present andFuture, Here
TRADE SHOW FABRICATION: IF YOU CAN DREAM IT, WE CAN BUILD IT. If You Can Dream It, We Can Build It. With over 850,000 sq. ft. of shop and warehouse space across four strategically located, full-service fabrication facilities, we are the industry’s most comprehensive builder. With some of the largest and most award-winning design, project management and production departments, no otherexperiential
BRAND AMBASSADORS AND THE KEY QUALITIES IT TAKES TO BE THE Passion. Speaking of passion, it’s a key characteristic of any effective brand ambassador, whether they’re promoting chewing gum or a cutting-edge technological innovation. A general lust for life is a good start, but event staffers should also illustrate passion for the brand’s products or services, and the role they’re playing as BRUMOS COLLECTION DISPLAYS OVER 50 VINTAGE PERFORMANCE CARS The Background. The Brumos Collection in Jacksonville, Florida is an exquisite, 35,000 sq. ft. immersive environment. It’s home to more than 50 vintage performance cars, the majority of which are fielded by the renowned Jacksonville-based Brumos Racing team. The multi-million dollar collection opens to MOBILE MARKETING VEHICLES: CHOOSING THE RIGHT MOBILE UNIT Mobile marketing vehicles are an extension of your brand. Choice of vehicle type affects message regardless of the activation concept or exterior branding. For example, a polished aluminum Airstream conveys an entirely different vibe than a painted food truck. Exterior and extended branding at tour stops is a given. EXPERIENTIAL MARKETING TOURISM STRATEGIES WORTH STEALING Experiential Marketing Tourism Strategies Worth Stealing. February 06, 2019 | B2B B2C Event Design Event Marketing Events. Tourism is all about discovering new experiences. So it’s only natural the tourism industry employs experiential to bolster its marketing efforts. From state and municipal tourism boards to transportation companies, manyCONTACT SPARKS
Contact Sparks to get a quote for your next trade show design, custom exhibit display, destination store refresh, shop in shop, and more.Upload your RFP!
SOCIAL DISTANCING STORE POWERED BY SPARKS Let’s Get You Back to Business. As businesses of all sizes from corporations to restaurants and bars to retail stores reopen, our smart physical distancing tools give customers and employees alike peace of mind. Choose from standard products or custom design your brand’s social distancing tools. VIRTUAL EVENT SWAG AND WHY IT’S THE NEXT REAL DEAL IN EVENTS The Yards takes the celebration to social media under the name “Rosé All Day Reimagined,”, and the swag is a pretty sweet deal for the festival's virtual attendees. “We’ve got all the essentials for a rosé-filled party with your (literal) closest friends,” teases The Yards. “Rosé All Day party kits will feature1,
EXPERIENTIAL MARKETING TOURISM STRATEGIES WORTH STEALING Experiential Marketing Tourism Strategies Worth Stealing. February 06, 2019 | B2B B2C Event Design Event Marketing Events. Tourism is all about discovering new experiences. So it’s only natural the tourism industry employs experiential to bolster its marketing efforts. From state and municipal tourism boards to transportation companies, many MOBILE MARKETING VEHICLES: CHOOSING THE RIGHT MOBILE UNIT Mobile marketing vehicles are an extension of your brand. Choice of vehicle type affects message regardless of the activation concept or exterior branding. For example, a polished aluminum Airstream conveys an entirely different vibe than a painted food truck. Exterior and extended branding at tour stops is a given. PET EVENTS AND HOW TO DESIGN YOUR NEXT ONE Pet events are changing as the perception of pet ownership is evolving. Pets aren’t simply furry add-ons — they’re members of the family. That rings especially true for millennials, 44% of which view their pets as starter children. And that shift in perception signifies a big opportunity for brands. Whether you’re looking fornew ways
REVS INSTITUTE COLLIER COLLECTION The exclusive Collier Collection of the finest vintage automobiles and ever-expanding library of rare books, photographs, documents and ephemera uniquely catalogues the evolution of automobile design and the industry's influence on modern culture. 10,000 sq. ft., The Revs Institute, Naples, FL. You want to create a space where visitors BRANDED VENDING MACHINE EXPERIENCES THAT STAND OUT The two-story, 36,000 sq. ft., 2019 experience is an inviting, open space with compelling programming, content and large format, direct messaging via a massive exterior LED screen on the experience’s exterior as well as a city-wide out of home campaign. At CES 2019, Google continues to shape the Assistant narrative with finesse andtouches
NON-TRADITIONAL EVENT VENUES: GOING BEYOND THE BALLROOM Non-Traditional Event Venues: Going Beyond the Ballroom. When it comes to events, environments matter. Think about it, event environments impact attendees the minute they walk into a venue or space—and they have a profound ability to impact how your audience feels, thinks, and interacts with the content inside. BRAND AMBASSADOR PLATFORMS: HOW TO ENGAGE ON A DIGITAL LEVEL Ahhhhh the brand ambassador the “face” of a company and an integral cog in the event marketing machine. The role of the BA has evolved, but the passion and dedication it requires is still at the heart of the position. And that’s why some brands are turning their everyday fans into brand ambassadors (and evangelists) through digital platforms that reward them for their fandom — by EXPERIENTIAL MARKETING Live, virtual, or somewhere in-between, our human-centered experiential solutions build brands, businesses and bottom-lines. Alternative virtual and hybrid solutions for cancelled or postponed events, conferences and trade shows. Unique activation ideas to connect on a local or regional level. Back to Business strategies tosafely reopen
TRADE SHOW SERVICES
Powerful trade show experiences that engage minds, win hearts, and drive brand affinity. From 1,000 to 1,000,000 sq. ft., custom exhibits to custom hybrid rentals, off-the-floor VIP experiences to property takeovers, we design innovative trade show programs that deliver real value and impact. Our trend-setting digital and interactive customer TOYOTA EXPERIENCE CENTER: GO INSIDE THE ATTENDEE JOURNEY The story of Toyota unfolds as visitors walk through the five galleries of the 44,000-square-foot Center, guided by a variety of content and interactive media. The space needed to be expansive but not overwhelming, so a narrative was created to break TEC into a series of galleries and exhibits - History, Racing: Past, Present andFuture, Here
3D EXHIBITS + SPARKS: READ THE ACQUISITION ANNOUNCEMENT Sparks is thrilled to announce the acquisition of 3D Exhibits, a known leader in the trade show exhibits industry. The addition of 3D Exhibits, headquartered in the greater Chicago area, with locations in Cleveland, Indianapolis, Las Vegas, and Milwaukee, completes Sparks’ midwest geographic expansion strategy. REWARDING CUSTOMERS TO STAY HOME, A PANDEMIC PIVOT STRATEGY Image Credit: Courtesy of Burger King Burger King Encourages Consumers to “Stay Home of the Whopper” Now more than ever, is a time for brands to show, not just tell, their customers that they’re there for them (“People don’t need a hug from brands, they need actions,” says The Drum).Fast-food chain Burger King is doing justthat.
TRADE SHOW FABRICATION: IF YOU CAN DREAM IT, WE CAN BUILD IT. If You Can Dream It, We Can Build It. With over 850,000 sq. ft. of shop and warehouse space across four strategically located, full-service fabrication facilities, we are the industry’s most comprehensive builder. With some of the largest and most award-winning design, project management and production departments, no otherexperiential
MCKESSON RICHMOND REGIONAL VISION CENTER The McKesson Vision Center experience is a 4,000 sq. ft. interactive journey through the complex healthcare environment. Visitors are educated, entertained and inspired by series of life-sized vignettes that represent McKesson’s Settings of Care; a physician’s office, the pharmacy, a hospital room are typical and inherent to thenarrative.
BRUMOS COLLECTION DISPLAYS OVER 50 VINTAGE PERFORMANCE CARS The Background. The Brumos Collection in Jacksonville, Florida is an exquisite, 35,000 sq. ft. immersive environment. It’s home to more than 50 vintage performance cars, the majority of which are fielded by the renowned Jacksonville-based Brumos Racing team. The multi-million dollar collection opens to BRANDED VENDING MACHINE EXPERIENCES THAT STAND OUT The two-story, 36,000 sq. ft., 2019 experience is an inviting, open space with compelling programming, content and large format, direct messaging via a massive exterior LED screen on the experience’s exterior as well as a city-wide out of home campaign. At CES 2019, Google continues to shape the Assistant narrative with finesse andtouches
TAYLORMADE PGA MERCHANDISE SHOW The 10,950 sq. ft. TaylorMade PGA Merchandise Show experience begins at the grand foyer, leading into a living room filled with new golf products. Next stop is a client meeting space and an indoor/outdoor patio with hitting bays, a media viewing deck and a putting green station. Staffed along the entire route, the journey into the space EXPERIENTIAL MARKETING Live, virtual, or somewhere in-between, our human-centered experiential solutions build brands, businesses and bottom-lines. Alternative virtual and hybrid solutions for cancelled or postponed events, conferences and trade shows. Unique activation ideas to connect on a local or regional level. Back to Business strategies tosafely reopen
TRADE SHOW SERVICES
Powerful trade show experiences that engage minds, win hearts, and drive brand affinity. From 1,000 to 1,000,000 sq. ft., custom exhibits to custom hybrid rentals, off-the-floor VIP experiences to property takeovers, we design innovative trade show programs that deliver real value and impact. Our trend-setting digital and interactive customer TOYOTA EXPERIENCE CENTER: GO INSIDE THE ATTENDEE JOURNEY The story of Toyota unfolds as visitors walk through the five galleries of the 44,000-square-foot Center, guided by a variety of content and interactive media. The space needed to be expansive but not overwhelming, so a narrative was created to break TEC into a series of galleries and exhibits - History, Racing: Past, Present andFuture, Here
3D EXHIBITS + SPARKS: READ THE ACQUISITION ANNOUNCEMENT Sparks is thrilled to announce the acquisition of 3D Exhibits, a known leader in the trade show exhibits industry. The addition of 3D Exhibits, headquartered in the greater Chicago area, with locations in Cleveland, Indianapolis, Las Vegas, and Milwaukee, completes Sparks’ midwest geographic expansion strategy. REWARDING CUSTOMERS TO STAY HOME, A PANDEMIC PIVOT STRATEGY Image Credit: Courtesy of Burger King Burger King Encourages Consumers to “Stay Home of the Whopper” Now more than ever, is a time for brands to show, not just tell, their customers that they’re there for them (“People don’t need a hug from brands, they need actions,” says The Drum).Fast-food chain Burger King is doing justthat.
TRADE SHOW FABRICATION: IF YOU CAN DREAM IT, WE CAN BUILD IT. If You Can Dream It, We Can Build It. With over 850,000 sq. ft. of shop and warehouse space across four strategically located, full-service fabrication facilities, we are the industry’s most comprehensive builder. With some of the largest and most award-winning design, project management and production departments, no otherexperiential
MCKESSON RICHMOND REGIONAL VISION CENTER The McKesson Vision Center experience is a 4,000 sq. ft. interactive journey through the complex healthcare environment. Visitors are educated, entertained and inspired by series of life-sized vignettes that represent McKesson’s Settings of Care; a physician’s office, the pharmacy, a hospital room are typical and inherent to thenarrative.
BRUMOS COLLECTION DISPLAYS OVER 50 VINTAGE PERFORMANCE CARS The Background. The Brumos Collection in Jacksonville, Florida is an exquisite, 35,000 sq. ft. immersive environment. It’s home to more than 50 vintage performance cars, the majority of which are fielded by the renowned Jacksonville-based Brumos Racing team. The multi-million dollar collection opens to BRANDED VENDING MACHINE EXPERIENCES THAT STAND OUT The two-story, 36,000 sq. ft., 2019 experience is an inviting, open space with compelling programming, content and large format, direct messaging via a massive exterior LED screen on the experience’s exterior as well as a city-wide out of home campaign. At CES 2019, Google continues to shape the Assistant narrative with finesse andtouches
TAYLORMADE PGA MERCHANDISE SHOW The 10,950 sq. ft. TaylorMade PGA Merchandise Show experience begins at the grand foyer, leading into a living room filled with new golf products. Next stop is a client meeting space and an indoor/outdoor patio with hitting bays, a media viewing deck and a putting green station. Staffed along the entire route, the journey into the spaceCONTACT SPARKS
Contact Sparks to get a quote for your next trade show design, custom exhibit display, destination store refresh, shop in shop, and more.Upload your RFP!
ADL IN CONCERT AGAINST HATE: EXPLORE THE VIRTUAL EXPERIENCE The Virtual Experience Raises Awareness of ADL and Honors Everyday Heroes. In the wake of the global pandemic, ADL’s (Anti-Defamation League) In Concert Against Hate, traditionally held at the Kennedy Center in Washington DC, was transformed into a custom virtual show experience. Each year, In Concert Against Hate seeks to amplify theADL
SOCIAL DISTANCING STORE POWERED BY SPARKS Let’s Get You Back to Business. As businesses of all sizes from corporations to restaurants and bars to retail stores reopen, our smart physical distancing tools give customers and employees alike peace of mind. Choose from standard products or custom design your brand’s social distancing tools. BRUMOS COLLECTION DISPLAYS OVER 50 VINTAGE PERFORMANCE CARS The Background. The Brumos Collection in Jacksonville, Florida is an exquisite, 35,000 sq. ft. immersive environment. It’s home to more than 50 vintage performance cars, the majority of which are fielded by the renowned Jacksonville-based Brumos Racing team. The multi-million dollar collection opens to NON-TRADITIONAL EVENT VENUES: GOING BEYOND THE BALLROOM Non-Traditional Event Venues: Going Beyond the Ballroom. When it comes to events, environments matter. Think about it, event environments impact attendees the minute they walk into a venue or space—and they have a profound ability to impact how your audience feels, thinks, and interacts with the content inside. BRAND EXPERIENCE CENTERS ELIMINATE THE HARD SELL Whether it’s an activation at a sponsored event or a pop-up in a city center, brand experiences have historically involved some discernable form of sales strategy—until now. BRAND AMBASSADORS AND THE KEY QUALITIES IT TAKES TO BE THE Passion. Speaking of passion, it’s a key characteristic of any effective brand ambassador, whether they’re promoting chewing gum or a cutting-edge technological innovation. A general lust for life is a good start, but event staffers should also illustrate passion for the brand’s products or services, and the role they’re playing as REVS INSTITUTE COLLIER COLLECTION The exclusive Collier Collection of the finest vintage automobiles and ever-expanding library of rare books, photographs, documents and ephemera uniquely catalogues the evolution of automobile design and the industry's influence on modern culture. 10,000 sq. ft., The Revs Institute, Naples, FL. You want to create a space where visitors EXPERIENTIAL MARKETING TOURISM STRATEGIES WORTH STEALING Experiential Marketing Tourism Strategies Worth Stealing. February 06, 2019 | B2B B2C Event Design Event Marketing Events. Tourism is all about discovering new experiences. So it’s only natural the tourism industry employs experiential to bolster its marketing efforts. From state and municipal tourism boards to transportation companies, many EVENT NAVIGATION: 7 IDEAS FOR BETTER ATTENDEE EXPERIENCES The art of efficient event navigation – directing attendees and helping them get where they need to go – can make or break an event. If navigation planning is lacking or left to the last minute, attendees may arrive late or end up with a less-than-ideal experience.WORK
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GLOBAL BRAND EXPERIENCE AGENCY Let's Get You Back to Business. Click Here Now! As a live + digital brand experience agency, we are uniquely qualified to help our clients quickly pivot their experiential plans and reopen their offices and customer spaces safely under new Covid 19guidelines.
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