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9 ANALYTICS KEYS FOR FOR ALL BUSINESS MODELSSEE MORE ON WEBANALYTICSWORLD.NETAUTHOR: MATT LINDSAY HOW MANY TRACKING TAGS ARE ON YOUR WEBSITE? Clicking on the green button at the top right hand side of the screen. Enter the URL you want to scan. Select your scan frequency. Submit your scan request. At this point I watched the progress bar for half a minute to have a go at working out how long the scan will take, but for the more efficient among us; it’s probably best to get on withECOMMERCE 101
eCommerce 101 – Part 1: Getting Started. February 14, 2012 by Chris Elvery 2 Comments. In this series I want to give the benefit of my experiences as both a traditional and online retailer and laterally an ICT Specialist, who has worked with numerous ecommerce businesses of all shapes and sizes. 1. Getting started. WHAT ARE THE SECURITY RISKS OF ANALYTICS AND OTHER PLATFORMS? Implemented by way of small snippets of third-party JavaScript that runs on the client’s browser served from your website, analytics provide webmasters with the means to make data-driven decisions. Popular choices include Google Analytics, Kissmetrics, and Microsoft Azure Analytics. They clue webmasters into demographic information. HOW TO ANALYZE AND REPORT ‘AVERAGE VISIT DURATION’ IN Now click on the ‘google’ link (under the ‘source’ column) and then select ‘country/territory’ as a secondary dimension: We can now see the average visit duration of Google organic traffic for each country. This gives us a much better insight that the average visit duration of the site we talked about in the beginning of this post. HOW TO SUCCESSFULLY CHANGE YOUR WEBSITE’S DOMAIN NAME A step by step guide showing you how to transition your website's domain name. Following these steps will enable you to successfully transition your website and allow Google to attribute all of your previous SEO traction and organic visibility over to your new domain. VIEW-THROUGH CONVERSION TRACKING IN GOOGLE ANALYTICSSEE MORE ON WEBANALYTICSWORLD.NETCYBER GEOGRAPHY
Cyber Geography – and why you need to know about it! In a series of articles over the next few months I am going to take a look at the world of cyber geography, or location based services – a name which does little to convey the power of this niche area of the web, an area, in which applications are growing at an exponential rate andacting
HOW WE USED TEALIUM’S VISITOR STITCHING AND SALESFORCE This first part of this series looks at “ Audience Stream “, one core component of UDH, and shows how we leveraged Visitor Stitching in combination with connectors (e.g. to Salesforce Marketing Cloud). Tealium is an enterprise marketing technology vendor – mostly known through their Tag Management System (TMS) “Tealium iQ”. THE VALUE OF SEGMENTATION Segmentation describes the act of separating a digital overall picture in single attributes and the adaptation of one or more of those sub-groups for the use of a more detailed examination. So, segmentation is a daily support activity for the analysis of current or future marketing actions. Especially with the segmentation ofVisitors (New
9 ANALYTICS KEYS FOR FOR ALL BUSINESS MODELSSEE MORE ON WEBANALYTICSWORLD.NETAUTHOR: MATT LINDSAY HOW MANY TRACKING TAGS ARE ON YOUR WEBSITE? Clicking on the green button at the top right hand side of the screen. Enter the URL you want to scan. Select your scan frequency. Submit your scan request. At this point I watched the progress bar for half a minute to have a go at working out how long the scan will take, but for the more efficient among us; it’s probably best to get on withECOMMERCE 101
eCommerce 101 – Part 1: Getting Started. February 14, 2012 by Chris Elvery 2 Comments. In this series I want to give the benefit of my experiences as both a traditional and online retailer and laterally an ICT Specialist, who has worked with numerous ecommerce businesses of all shapes and sizes. 1. Getting started. WHAT ARE THE SECURITY RISKS OF ANALYTICS AND OTHER PLATFORMS? Implemented by way of small snippets of third-party JavaScript that runs on the client’s browser served from your website, analytics provide webmasters with the means to make data-driven decisions. Popular choices include Google Analytics, Kissmetrics, and Microsoft Azure Analytics. They clue webmasters into demographic information. HOW TO ANALYZE AND REPORT ‘AVERAGE VISIT DURATION’ IN Now click on the ‘google’ link (under the ‘source’ column) and then select ‘country/territory’ as a secondary dimension: We can now see the average visit duration of Google organic traffic for each country. This gives us a much better insight that the average visit duration of the site we talked about in the beginning of this post. HOW TO SUCCESSFULLY CHANGE YOUR WEBSITE’S DOMAIN NAME A step by step guide showing you how to transition your website's domain name. Following these steps will enable you to successfully transition your website and allow Google to attribute all of your previous SEO traction and organic visibility over to your new domain. VIEW-THROUGH CONVERSION TRACKING IN GOOGLE ANALYTICSSEE MORE ON WEBANALYTICSWORLD.NETCYBER GEOGRAPHY
Cyber Geography – and why you need to know about it! In a series of articles over the next few months I am going to take a look at the world of cyber geography, or location based services – a name which does little to convey the power of this niche area of the web, an area, in which applications are growing at an exponential rate andacting
HOW WE USED TEALIUM’S VISITOR STITCHING AND SALESFORCE This first part of this series looks at “ Audience Stream “, one core component of UDH, and shows how we leveraged Visitor Stitching in combination with connectors (e.g. to Salesforce Marketing Cloud). Tealium is an enterprise marketing technology vendor – mostly known through their Tag Management System (TMS) “Tealium iQ”. 9 ANALYTICS KEYS FOR FOR ALL BUSINESS MODELS 9 – Test and Learn. Predictive analytics are only as valuable as the effectiveness of the business actions they support. Complementing applied analytics with robust testing provides data on the accuracy of the models used to make decisions. For instance, using a statistically valid sample of customers to test a pricing action can validate the CARDIOLOG ANALYTICS OVERVIEW CardioLog Analytics is the only web analytics solution designed for SharePoint. It enables you to improve the usability of your intranet, drive portal collaboration, boost your ROI and enhance the overall productivity of your business. ANALYTICS, MOBILE, SOCIAL MEDIA AND DIGITAL MARKETING Amethon Solutions, headquartered in Sydney Australia (and a new office in New York), is rapidly becoming the global leader in mobile web specific analytics with its Mobile Analytics family of products.These products provide state of the art solutions for Mobile Operators, Mobile Content Providers and Mobile Site Hosting companies by specifically addressing the challenges of tracking ANALYTICS, MOBILE, SOCIAL MEDIA AND DIGITAL MARKETING In my last article Hiring for Digital Analytics, where I discuss traits to look for when hiring candidates who are new to Digital Analytics, today I thought I’d share ways to evaluate if an analyst is ready for a more experienced position, such as a Sr. Analyst or leadership position.Hiring for Digital Analytics, where I discusstraits to look
ECOMMERCE 101
eCommerce 101 – Part 1: Getting Started. February 14, 2012 by Chris Elvery 2 Comments. In this series I want to give the benefit of my experiences as both a traditional and online retailer and laterally an ICT Specialist, who has worked with numerous ecommerce businesses of all shapes and sizes. 1. Getting started. HOW TO ANALYZE AND REPORT ‘AVERAGE VISIT DURATION’ IN Now click on the ‘google’ link (under the ‘source’ column) and then select ‘country/territory’ as a secondary dimension: We can now see the average visit duration of Google organic traffic for each country. This gives us a much better insight that the average visit duration of the site we talked about in the beginning of this post. ANALYTICS, MOBILE, SOCIAL MEDIA AND DIGITAL MARKETING A typical day in the life of a Web Analyst: On a certain web page, something is not being tracked the way it should. Looking at the source code, you are almost certain that adding, deleting or rewriting just that one line of Analytics code would make it work. ANALYTICS, MOBILE, SOCIAL MEDIA AND DIGITAL MARKETING by Tim McAtee, Senior Analyst at Marketing Sherpa. The second edition of MarketingSherpa’s Landing Page Handbook has updated and added to the original edition for 2008. To that end, we nearly doubled the amount of information in the book, added dozens of examples of best-practices, and executed two all-new research studies. ANALYTICS, MOBILE, SOCIAL MEDIA AND DIGITAL MARKETING Over the last couple of days I have been digging into the ZoomInfo API (using C# – ASP.Net) to first of all better understand the API and secondly to leverage the data provided in order to use it for things like company profiling, competitors, and key contacts at a given company.. The ZoomInfo API gives you the ability to: Search for any person in the ZoomInfo database by name. ANALYTICS, MOBILE, SOCIAL MEDIA AND DIGITAL MARKETING Salesforce.com , today announced Force.com Cloud Computing Architecture. Delivering the power and flexibility of cloud computing to the enterprise, Force.com Cloud Computing Architecture includes a new pay-per-login utility pricing model for the Force.com Platform, and Force.com Development-as-a-Service, a new set of tools and services that will enable enterprise developers to ANALYTICS, MOBILE, SOCIAL MEDIA AND DIGITAL MARKETING STRATEGY Tealium’s “ Universal Data Hub ” (UDH) claims to be a central place for acting on real-time customer behaviour data. The promise: Get customer data into the “Hub” from anywhere, enrich it via rules, have it stitched and join it with data from other sources, and then send it server-side to wherever you need it, via connectors orAPIs.
THE VALUE OF SEGMENTATION Segmentation describes the act of separating a digital overall picture in single attributes and the adaptation of one or more of those sub-groups for the use of a more detailed examination. So, segmentation is a daily support activity for the analysis of current or future marketing actions. Especially with the segmentation ofVisitors (New
CARDIOLOG ANALYTICS OVERVIEW CardioLog Analytics is the only web analytics solution designed for SharePoint. It enables you to improve the usability of your intranet, drive portal collaboration, boost your ROI and enhance the overall productivity of your business.ECOMMERCE 101
eCommerce 101 – Part 1: Getting Started. February 14, 2012 by Chris Elvery 2 Comments. In this series I want to give the benefit of my experiences as both a traditional and online retailer and laterally an ICT Specialist, who has worked with numerous ecommerce businesses of all shapes and sizes. 1. Getting started. WHAT ARE THE SECURITY RISKS OF ANALYTICS AND OTHER PLATFORMS? Implemented by way of small snippets of third-party JavaScript that runs on the client’s browser served from your website, analytics provide webmasters with the means to make data-driven decisions. Popular choices include Google Analytics, Kissmetrics, and Microsoft Azure Analytics. They clue webmasters into demographic information. HOW MANY TRACKING TAGS ARE ON YOUR WEBSITE? Clicking on the green button at the top right hand side of the screen. Enter the URL you want to scan. Select your scan frequency. Submit your scan request. At this point I watched the progress bar for half a minute to have a go at working out how long the scan will take, but for the more efficient among us; it’s probably best to get on with VIEW-THROUGH CONVERSION TRACKING IN GOOGLE ANALYTICSSEE MORE ON WEBANALYTICSWORLD.NET USING UTM TAGS TO CORRECTLY IDENTIFY TRAFFIC SOURCES IN UTM tags are helpful for identifying where traffic comes from, especially if the traffic comes via a banner ad or other source without referrer data. Learn what a UTM tag is, pre-shortened links, microsites and how to automatically generate tags, alongside using Google Analytics referral reports. HOW TO SUCCESSFULLY CHANGE YOUR WEBSITE’S DOMAIN NAME A step by step guide showing you how to transition your website's domain name. Following these steps will enable you to successfully transition your website and allow Google to attribute all of your previous SEO traction and organic visibility over to your new domain. HOW WE USED TEALIUM’S VISITOR STITCHING AND SALESFORCE This first part of this series looks at “ Audience Stream “, one core component of UDH, and shows how we leveraged Visitor Stitching in combination with connectors (e.g. to Salesforce Marketing Cloud). Tealium is an enterprise marketing technology vendor – mostly known through their Tag Management System (TMS) “Tealium iQ”. ANALYTICS, MOBILE, SOCIAL MEDIA AND DIGITAL MARKETING STRATEGY Tealium’s “ Universal Data Hub ” (UDH) claims to be a central place for acting on real-time customer behaviour data. The promise: Get customer data into the “Hub” from anywhere, enrich it via rules, have it stitched and join it with data from other sources, and then send it server-side to wherever you need it, via connectors orAPIs.
THE VALUE OF SEGMENTATION Segmentation describes the act of separating a digital overall picture in single attributes and the adaptation of one or more of those sub-groups for the use of a more detailed examination. So, segmentation is a daily support activity for the analysis of current or future marketing actions. Especially with the segmentation ofVisitors (New
CARDIOLOG ANALYTICS OVERVIEW CardioLog Analytics is the only web analytics solution designed for SharePoint. It enables you to improve the usability of your intranet, drive portal collaboration, boost your ROI and enhance the overall productivity of your business.ECOMMERCE 101
eCommerce 101 – Part 1: Getting Started. February 14, 2012 by Chris Elvery 2 Comments. In this series I want to give the benefit of my experiences as both a traditional and online retailer and laterally an ICT Specialist, who has worked with numerous ecommerce businesses of all shapes and sizes. 1. Getting started. WHAT ARE THE SECURITY RISKS OF ANALYTICS AND OTHER PLATFORMS? Implemented by way of small snippets of third-party JavaScript that runs on the client’s browser served from your website, analytics provide webmasters with the means to make data-driven decisions. Popular choices include Google Analytics, Kissmetrics, and Microsoft Azure Analytics. They clue webmasters into demographic information. HOW MANY TRACKING TAGS ARE ON YOUR WEBSITE? Clicking on the green button at the top right hand side of the screen. Enter the URL you want to scan. Select your scan frequency. Submit your scan request. At this point I watched the progress bar for half a minute to have a go at working out how long the scan will take, but for the more efficient among us; it’s probably best to get on with VIEW-THROUGH CONVERSION TRACKING IN GOOGLE ANALYTICSSEE MORE ON WEBANALYTICSWORLD.NET USING UTM TAGS TO CORRECTLY IDENTIFY TRAFFIC SOURCES IN UTM tags are helpful for identifying where traffic comes from, especially if the traffic comes via a banner ad or other source without referrer data. Learn what a UTM tag is, pre-shortened links, microsites and how to automatically generate tags, alongside using Google Analytics referral reports. HOW TO SUCCESSFULLY CHANGE YOUR WEBSITE’S DOMAIN NAME A step by step guide showing you how to transition your website's domain name. Following these steps will enable you to successfully transition your website and allow Google to attribute all of your previous SEO traction and organic visibility over to your new domain. HOW WE USED TEALIUM’S VISITOR STITCHING AND SALESFORCE This first part of this series looks at “ Audience Stream “, one core component of UDH, and shows how we leveraged Visitor Stitching in combination with connectors (e.g. to Salesforce Marketing Cloud). Tealium is an enterprise marketing technology vendor – mostly known through their Tag Management System (TMS) “Tealium iQ”. ABOUT WEB ANALYTICS WORLD About Us. Web Analytics World (WAW) is recognised as being one of the world’s leading blog and news sites in its sector. (SAP top 10 Blogs/News site for Analytics) WAW is owned and authored by Jump Digital, want to Meet the Team? WAW is not just a Blog, it’s a place where you can keep up to date with important internet and digitalmarketing
CARDIOLOG ANALYTICS OVERVIEW CardioLog Analytics is the only web analytics solution designed for SharePoint. It enables you to improve the usability of your intranet, drive portal collaboration, boost your ROI and enhance the overall productivity of your business.PAGELEVER OVERVIEW
PageLever provides the organization with a more detailed analysis of their Facebook Pages, including page alerts, comparing posts, grouping analytics into a single dashboard and the ability to create custom PDF reports. One of the key benefits of PageLever is that the tool measures stats not available through Facebook Insights e.g. measuring ANALYTICS, MOBILE, SOCIAL MEDIA AND DIGITAL MARKETING Amethon Solutions, headquartered in Sydney Australia (and a new office in New York), is rapidly becoming the global leader in mobile web specific analytics with its Mobile Analytics family of products.These products provide state of the art solutions for Mobile Operators, Mobile Content Providers and Mobile Site Hosting companies by specifically addressing the challenges of tracking HOW TO ANALYZE AND REPORT ‘AVERAGE VISIT DURATION’ IN Now click on the ‘google’ link (under the ‘source’ column) and then select ‘country/territory’ as a secondary dimension: We can now see the average visit duration of Google organic traffic for each country. This gives us a much better insight that the average visit duration of the site we talked about in the beginning of this post. ANALYTICS, MOBILE, SOCIAL MEDIA AND DIGITAL MARKETING Over the last couple of days I have been digging into the ZoomInfo API (using C# – ASP.Net) to first of all better understand the API and secondly to leverage the data provided in order to use it for things like company profiling, competitors, and key contacts at a given company.. The ZoomInfo API gives you the ability to: Search for any person in the ZoomInfo database by name. ANALYTICS, MOBILE, SOCIAL MEDIA AND DIGITAL MARKETING Companies increasingly allow their employees, agents and subcontractors to access business data and customer data using privately owned devices (i.e. iPads, tablets, mobile phones and laptops). If staff access business data using a “bring your own device” (BYOD) you need to protect your own confidential business information from misuse. USING UTM TAGS TO CORRECTLY IDENTIFY TRAFFIC SOURCES IN UTM tags are helpful for identifying where traffic comes from, especially if the traffic comes via a banner ad or other source without referrer data. Learn what a UTM tag is, pre-shortened links, microsites and how to automatically generate tags, alongside using Google Analytics referral reports. ANALYTICS, MOBILE, SOCIAL MEDIA AND DIGITAL MARKETING When Fiona was gathering the results for our mid year review and looking at the top 5 posts in various categories, she spotted an old post from 2011:. The last update we ran on this topic was summer 2012 and as I’d been thinking about writing a post on web page speed it seemed appropriate to start with Akamai’s update on the State of theInternet.
ANALYTICS, MOBILE, SOCIAL MEDIA AND DIGITAL MARKETING On December 11, 2007 leading experts on search met to discuss the future. In fact they met to share their thoughts on the future of Search in the year 2010.Enquiro previously released a Search 2010 Whitepaper where topics of discussion included:WEB ANALYTICS WORLD
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THE RISKS OF ANALYTICS IN A PRIVACY CONSCIOUS WORLD November 13, 2018 by Paul Baka2 Comments
For the very first time, the average person needs to worry about the security of their information as data breaches become more commonplace; especially as many people are unaware why their information is valuable in the first place. Why do Google, Amazon, and Apple, for example, care what sites you visit and who you interact with online? TRACK ANALYTICS SERVER-SIDE, BUT RETAIN TMS-LIKE CONTROL (TESTING TEALIUM UNIVERSAL DATA HUB 3/3) July 17, 2018 by Lukas OldenburgLeave a Comment
FRANZ: “How
about moving all your traditional client-side Adobe or Google Analytics tracking server-side?” BRITNEY: “Great, but then I have to hand that hard-fought Tag-Management-based freedom and control over my data flows back to developers and release cycles?” FRANZ: “No, you can do server-side tracking AND keep Marketing in control over the tracking logic like in a TMS. This at least is another value proposition of Tealium’s ‘Universal Data Hub’, a Customer Data Platform.” VERY BOLD BY FRANZ, RIGHT? WE TESTED HIS CLAIM. TESTING TEALIUM UNIVERSAL DATA HUB (2/3): DATA LAYER ENRICHMENT BRINGS USER HISTORY BACK INTO THE BROWSER June 26, 2018 by Lukas OldenburgLeave a Comment
How about a Data Layer that somehow gets additional data on your current visitor – on the fly – without your developers having to implement anything? Welcome to what Tealium calls “Data Layer Enrichment”. We use it e.g. for more accurate long-term metrics, Facebook Retargeting with better privacy, deciding which qualitative surveys a user gets to see, Cross-Device Tracking (limited), and it helps us knowing how many block 3rd-party cookies. TESTING TEALIUM UNIVERSAL DATA HUB: HOW WE USED VISITOR STITCHING AND SALESFORCE CONNECTORS June 12, 2018 by Lukas OldenburgLeave a Comment
Tealium’s “UNIVERSAL DATA HUB” (UDH) claims to be a central place for acting on real-time customer behaviour data. The promise: Get customer data into the “Hub” from anywhere, enrich it via rules, have it stitched and join it with data from other sources, and then send it server-side to wherever you need it, via connectors or APIs. THE REAL REASON FOR AMAZON’S SUCCESS May 31, 2018 by Charlie LiangLeave a
Comment
Amazon has and will remain one of the worlds fastest growing companies. Since 2006, the online retailer has grown an average of 31%year over year
,
with no end in sight. To maintain their massive growth rate, Amazon has been expanding by acquiring everything from Whole Foods to Zappos. This allows them to dominate their competition but Amazon’s key obsession and rapid optimization is what sets them apart.* 1
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