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services team.
EMAIL MARKETING SOFTWARE We offer email marketing software that are used by serious marketers. We let our experience and track record speak for itself. Learn how wecan help you.
CONNECT SALESFORCE COMMERCE CLOUD TO Connect Salesforce Commerce Cloud to Salesforce Marketing Cloud and power personalized, cross-channel campaigns to increase revenue andbrand affinity.
MARKETING CHECKLISTS FROM WHATCOUNTS We've put together marketing checklists to help you market better, including GDPR checklist, holiday checklists, email deployment checklists, and more. HOW TO UTILIZE EMAIL MARKETING HOVER EFFECTS Conclusion: Give Email Marketing Hover Effects a Try. Email marketing hover effects can have a lot of positive benefits for your campaigns. Try one or all of these techniques to DIGITAL MARKETING AND ENGAGEMENT PLATFORM WhatCounts is the leader in digital engagement, connecting email, sms and print. See results with our easy-to-use platform and agencyservices team.
EMAIL MARKETING SOFTWARE We offer email marketing software that are used by serious marketers. We let our experience and track record speak for itself. Learn how wecan help you.
CONNECT SALESFORCE COMMERCE CLOUD TO Connect Salesforce Commerce Cloud to Salesforce Marketing Cloud and power personalized, cross-channel campaigns to increase revenue andbrand affinity.
MARKETING CHECKLISTS FROM WHATCOUNTS We've put together marketing checklists to help you market better, including GDPR checklist, holiday checklists, email deployment checklists, and more. HOW TO UTILIZE EMAIL MARKETING HOVER EFFECTS Conclusion: Give Email Marketing Hover Effects a Try. Email marketing hover effects can have a lot of positive benefits for your campaigns. Try one or all of these techniques to EMAIL MARKETING SOFTWARE We offer email marketing software that are used by serious marketers. We let our experience and track record speak for itself. Learn how wecan help you.
MARKETING CHECKLISTS FROM WHATCOUNTS We've put together marketing checklists to help you market better, including GDPR checklist, holiday checklists, email deployment checklists, and more. EMAIL DELIVERABILITY SERVICES Make sure your emails always make it to the inbox and you continue to have a strong deliverability score with WhatCounts' email deliverability services. EMAIL MARKETING METRICS 101: CLICK-THROUGH RATE Click-through rate. Just what is it, how do you measure it, and why does it matter so much in email marketing? Click-through rate seems—on the surface—to be the simplest of metrics to understand. HOW TO SAFELIST EMAILS How to safelist emails Ensure Proper Delivery. WhatCounts wants to help make sure your emails are getting delivered to you! In order to help ensure the proper delivery of emails to your inbox, mark any legitimate mail that ends up in your Spam or Junk folder as “Not Spam” or “Not Junk” and add legitimate senders to your Contacts. EMAIL MARKETING IMAGE SIZES There’s nothing worse than having image rendering issues in your email marketing. Whether it obliterates the screen or is too tiny to see, an image that has been improperly sized can ruin an SPRING EMAIL MARKETING CAMPAIGN IDEAS Spring Email Marketing Campaign Ideas. Spring officially begins Wednesday, March 20 and ends on Friday, June 21. Within the 100 days of spring, there are ample opportunities for email marketers to send revenue generating campaigns. IMPLEMENTING EMAIL MARKETING ACCORDION MENUS Email marketing accordion menus can be a lifesaver. newsletters can get long. Really long. Now, we don’t recommend sending a boat load of content to your subscribers. GMAIL SPAM FILTERS: WHAT THEY MEAN FOR EMAIL MARKETERS Avoid Gmail spam filters to help ensure your email marketing messages reach the inboxes of your most loyal, engaged, and valuablesubscribers.
WHATCOUNTS API
The WhatCounts APIs provide an option to use features of the system through a programming interface rather than a visible user interface. Four different APIs are DIGITAL MARKETING AND ENGAGEMENT PLATFORM WhatCounts is the leader in digital engagement, connecting email, sms and print. See results with our easy-to-use platform and agencyservices team.
EMAIL MARKETING SOFTWARE The WhatCounts platform is designed to engage customers and contacts through targeted, curated content across multiple channels. Our solution set allows you to engage your contacts at every turn, increase efficiencies with fewer vendors, and optimize campaigns with personalization. More Customers Than Ever Are Demanding a Personalized, One-To MARKETING CHECKLISTS FROM WHATCOUNTS We've put together marketing checklists to help you market better, including GDPR checklist, holiday checklists, email deployment checklists, and more. CONNECT SALESFORCE COMMERCE CLOUD TO Connect Salesforce Commerce Cloud to Salesforce Marketing Cloud to: Seamlessly integrate Salesforce Commerce Cloud and Salesforce Marketing Cloud. Set up predictive replenishment campaigns based on each customers’ buying cadence. Track anonymous and known site visitors and trigger campaigns based on onsite behavior acrosschannels.
HOW TO UTILIZE EMAIL MARKETING HOVER EFFECTS 5. Adding an icon or text overlay (think “Shop Now” or a magnifying glass icon) 6. Zoom in/out effects. 7. Lighten or darken the image (to visually promote clickability) Writing the code for an image rollover is pretty simple to implement thanks to Justin Khoo over at @FreshInbox. BACK-TO-SCHOOL EMAIL MARKETING: SUMMER STRATEGIES THATSEE MORE ONWHATCOUNTS.COM
CREATE SEED LIST
Overview Create a new List of type Seed List. To Create a Seed List Go to Lists > Lists and click Add List. Enter a Name. From Type drop-down, select Seed. Click SAVE After you create the new API: REST – HELP CENTER REST API resource for Contact Management. Provides methods to Create, Read, Update, and Delete Contact Data and Custom Data. Overview. Create Contact. Update Contact by ID. Update Contact by Customer Key. Update Contact by Email + First Name. Delete Contact by ID. See all 14articles.
INDEPENDENCE EDGE
Effective March 13, 2021, WealthCare Saver will assume custodial responsibilities for all Health Savings Accounts (HSAs) offered through Independence. This means that PNC Bank has agreed to resign as the custodian and will assign WealthCare Saver as the successor custodian. WealthCare Saver will become the authorized, non‑banktrustee
HEALTHY LIFESTYLES SOLUTIONS Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. WebMD is an independent company offering health information and wellness education to Independence Blue Cross members. 2013-0980 10/13 DIGITAL MARKETING AND ENGAGEMENT PLATFORM WhatCounts is the leader in digital engagement, connecting email, sms and print. See results with our easy-to-use platform and agencyservices team.
EMAIL MARKETING SOFTWARE The WhatCounts platform is designed to engage customers and contacts through targeted, curated content across multiple channels. Our solution set allows you to engage your contacts at every turn, increase efficiencies with fewer vendors, and optimize campaigns with personalization. More Customers Than Ever Are Demanding a Personalized, One-To MARKETING CHECKLISTS FROM WHATCOUNTS We've put together marketing checklists to help you market better, including GDPR checklist, holiday checklists, email deployment checklists, and more. CONNECT SALESFORCE COMMERCE CLOUD TO Connect Salesforce Commerce Cloud to Salesforce Marketing Cloud to: Seamlessly integrate Salesforce Commerce Cloud and Salesforce Marketing Cloud. Set up predictive replenishment campaigns based on each customers’ buying cadence. Track anonymous and known site visitors and trigger campaigns based on onsite behavior acrosschannels.
HOW TO UTILIZE EMAIL MARKETING HOVER EFFECTS 5. Adding an icon or text overlay (think “Shop Now” or a magnifying glass icon) 6. Zoom in/out effects. 7. Lighten or darken the image (to visually promote clickability) Writing the code for an image rollover is pretty simple to implement thanks to Justin Khoo over at @FreshInbox. BACK-TO-SCHOOL EMAIL MARKETING: SUMMER STRATEGIES THATSEE MORE ONWHATCOUNTS.COM
CREATE SEED LIST
Overview Create a new List of type Seed List. To Create a Seed List Go to Lists > Lists and click Add List. Enter a Name. From Type drop-down, select Seed. Click SAVE After you create the new API: REST – HELP CENTER REST API resource for Contact Management. Provides methods to Create, Read, Update, and Delete Contact Data and Custom Data. Overview. Create Contact. Update Contact by ID. Update Contact by Customer Key. Update Contact by Email + First Name. Delete Contact by ID. See all 14articles.
INDEPENDENCE EDGE
Effective March 13, 2021, WealthCare Saver will assume custodial responsibilities for all Health Savings Accounts (HSAs) offered through Independence. This means that PNC Bank has agreed to resign as the custodian and will assign WealthCare Saver as the successor custodian. WealthCare Saver will become the authorized, non‑banktrustee
HEALTHY LIFESTYLES SOLUTIONS Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. WebMD is an independent company offering health information and wellness education to Independence Blue Cross members. 2013-0980 10/13 EMAIL MARKETING SOFTWARE The WhatCounts platform is designed to engage customers and contacts through targeted, curated content across multiple channels. Our solution set allows you to engage your contacts at every turn, increase efficiencies with fewer vendors, and optimize campaigns with personalization. More Customers Than Ever Are Demanding a Personalized, One-To MARKETING CHECKLISTS FROM WHATCOUNTS We've put together marketing checklists to help you market better, including GDPR checklist, holiday checklists, email deployment checklists, and more. EMAIL DELIVERABILITY SERVICES Gain A Better Understanding of the Health of Your Email Program. Our deliverability team will uncover any potential issues that may be preventing peak inbox delivery and provide you with advice on avoiding potential pitfalls and best practices to make sure your reputation with ISPs remains optimal. 3. HOW TO SAFELIST EMAILS How to safelist emails Ensure Proper Delivery. WhatCounts wants to help make sure your emails are getting delivered to you! In order to help ensure the proper delivery of emails to your inbox, mark any legitimate mail that ends up in your Spam or Junk folder as “Not Spam” or “Not Junk” and add legitimate senders to your Contacts. EMAIL MARKETING METRICS 101: CLICK-THROUGH RATE Say you have a list of 100,000 subscribers. You send them a message, and 10,000 subscribers open the message. Of that, 1,000 of the openers click a link. Your open rate is 10%. For simplicity’s sake, we’ll use UCTR for the clickthrough rate, which means you have a UCTR of 1% (10% of 10%). Your CTOR is 10%. EMAIL MARKETING IMAGE SIZES Whatever image you’ve chosen to upload into that area should be sized to 600 x 200 pixels before uploading (with one exception noted below). There are three other boxes you have to check before uploading. 1. Your image must be saved as one of three file types: .jpeg, .png or .gif format. 2. IMPLEMENTING EMAIL MARKETING ACCORDION MENUS Essentially, an email marketing accordion menu is a mobile-only interactive element that allows a user to show or hide specific email content. The ability to hide content can save more than 50% of email height, creating a more succinct mobile experience. Let’s explore the most common uses of accordions: housing navigation in a hamburgermenu
SPRING EMAIL MARKETING CAMPAIGN IDEAS Spring Email Marketing Campaign Ideas. Spring officially begins Wednesday, March 20 and ends on Friday, June 21. Within the 100 days of spring, there are ample opportunities for email marketers to send revenue generating campaigns. FATHER’S DAY EMAILS YOU’LL WANT TO STEAL Father’s Day Is June 16 th, and It Will Be Here Before You Know It. Dads and Father-Like Figures Can Be One of the Hardest Groups to Shop For, and Many Retailers Struggle to Create Email Campaigns That Stand out Amid Inboxes Stuffed with Promotions. While not the largest holiday of the year, NRF estimated 77% of Americans celebrated FatherURIBL GREYLIST
"This lists contains domains found in UBE/UCE, and possibly honour opt-out requests. It may include ESPs which allow customers to import their recipient lists DIGITAL MARKETING AND ENGAGEMENT PLATFORM WhatCounts is the leader in digital engagement, connecting email, sms and print. See results with our easy-to-use platform and agencyservices team.
CONNECT SALESFORCE COMMERCE CLOUD TO Connect Salesforce Commerce Cloud to Salesforce Marketing Cloud to: Seamlessly integrate Salesforce Commerce Cloud and Salesforce Marketing Cloud. Set up predictive replenishment campaigns based on each customers’ buying cadence. Track anonymous and known site visitors and trigger campaigns based on onsite behavior acrosschannels.
DIGITAL MARKETING RESOURCES From email marketing how-tos, to case studies and eBooks check out all of our digital marketing resources and start increasing customerengagement.
EMAIL DELIVERABILITY SERVICES Gain A Better Understanding of the Health of Your Email Program. Our deliverability team will uncover any potential issues that may be preventing peak inbox delivery and provide you with advice on avoiding potential pitfalls and best practices to make sure your reputation with ISPs remains optimal. 3. MARKETING CHECKLISTS FROM WHATCOUNTS We've put together marketing checklists to help you market better, including GDPR checklist, holiday checklists, email deployment checklists, and more. EMAIL MARKETING EBOOKS & WHITE PAPERS If changing your engagement strategy is your goal, then consider our eBooks your guide to help you make those changes. Download one or all of the resources and learn how much better your engagement game could be. Want to change your game even more? Contact WhatCounts today and learn how we can help you achieve your goals and send smarter, more HOW TO UTILIZE EMAIL MARKETING HOVER EFFECTS 5. Adding an icon or text overlay (think “Shop Now” or a magnifying glass icon) 6. Zoom in/out effects. 7. Lighten or darken the image (to visually promote clickability) Writing the code for an image rollover is pretty simple to implement thanks to Justin Khoo over at @FreshInbox. FRONT END VS. BACK END DATA: WHAT'S THE DIFFERENCE, AND In the world of predictive marketing, your messaging is only as powerful as the data that powers it. But where does that data come from? e-Commerce retailers pull behavioral data about their customers from two different sources: front-end and back-end. Read on to learn what defines these two types of data, what the benefits areINDEPENDENCE EDGE
Effective March 13, 2021, WealthCare Saver will assume custodial responsibilities for all Health Savings Accounts (HSAs) offered through Independence. This means that PNC Bank has agreed to resign as the custodian and will assign WealthCare Saver as the successor custodian. WealthCare Saver will become the authorized, non‑banktrustee
CREATE SEED LIST
Overview Create a new List of type Seed List. To Create a Seed List Go to Lists > Lists and click Add List. Enter a Name. From Type drop-down, select Seed. Click SAVE After you create the new DIGITAL MARKETING AND ENGAGEMENT PLATFORM WhatCounts is the leader in digital engagement, connecting email, sms and print. See results with our easy-to-use platform and agencyservices team.
CONNECT SALESFORCE COMMERCE CLOUD TO Connect Salesforce Commerce Cloud to Salesforce Marketing Cloud to: Seamlessly integrate Salesforce Commerce Cloud and Salesforce Marketing Cloud. Set up predictive replenishment campaigns based on each customers’ buying cadence. Track anonymous and known site visitors and trigger campaigns based on onsite behavior acrosschannels.
DIGITAL MARKETING RESOURCES From email marketing how-tos, to case studies and eBooks check out all of our digital marketing resources and start increasing customerengagement.
EMAIL DELIVERABILITY SERVICES Gain A Better Understanding of the Health of Your Email Program. Our deliverability team will uncover any potential issues that may be preventing peak inbox delivery and provide you with advice on avoiding potential pitfalls and best practices to make sure your reputation with ISPs remains optimal. 3. MARKETING CHECKLISTS FROM WHATCOUNTS We've put together marketing checklists to help you market better, including GDPR checklist, holiday checklists, email deployment checklists, and more. EMAIL MARKETING EBOOKS & WHITE PAPERS If changing your engagement strategy is your goal, then consider our eBooks your guide to help you make those changes. Download one or all of the resources and learn how much better your engagement game could be. Want to change your game even more? Contact WhatCounts today and learn how we can help you achieve your goals and send smarter, more HOW TO UTILIZE EMAIL MARKETING HOVER EFFECTS 5. Adding an icon or text overlay (think “Shop Now” or a magnifying glass icon) 6. Zoom in/out effects. 7. Lighten or darken the image (to visually promote clickability) Writing the code for an image rollover is pretty simple to implement thanks to Justin Khoo over at @FreshInbox. FRONT END VS. BACK END DATA: WHAT'S THE DIFFERENCE, AND In the world of predictive marketing, your messaging is only as powerful as the data that powers it. But where does that data come from? e-Commerce retailers pull behavioral data about their customers from two different sources: front-end and back-end. Read on to learn what defines these two types of data, what the benefits areINDEPENDENCE EDGE
Effective March 13, 2021, WealthCare Saver will assume custodial responsibilities for all Health Savings Accounts (HSAs) offered through Independence. This means that PNC Bank has agreed to resign as the custodian and will assign WealthCare Saver as the successor custodian. WealthCare Saver will become the authorized, non‑banktrustee
CREATE SEED LIST
Overview Create a new List of type Seed List. To Create a Seed List Go to Lists > Lists and click Add List. Enter a Name. From Type drop-down, select Seed. Click SAVE After you create the new WHY WHATCOUNTS AS YOUR EMAIL SERVICE PROVIDER? A Solution To Fit Your Precise Needs. We get it, there are a lot of vendors out there and a lot of technologies you need to sift through. Here’s what we can offer you at WhatCounts: flexibility, commitment to excellence, and a keen sense of industry demands and best practices. Whether you’re looking for email marketing, automated JUMPSTART OVERVIEW LP JumpStart to meet the needs of your industry: Take your customer engagement and marketing automation a step further with additional WhatCounts’ features and agency services: Content-Based Segmentation SMS Cart and Browse Recovery Triggers 1:1 Engagement Automations Website Behavior Tracking Coupon Management ENTERPRISE EMAIL MARKETING SOFTWARE DEMO A Powerful Platform Backed by Unlimited Data Storage. WhatCounts is an ESP and full-service agency hyperfocused on boosting brand revenue through email. Our platform is stacked with features such as: Simple onboarding and integration. Total campaign automation. Easy-to-use drag-and-drop email editor. Unlimited API usage.BY INDUSTRY
Print and online publishers are in a unique position needing to acquire and keep the attention of an audience that can be prone to distractions. WhatCounts’ email marketing platform allows media & publishing marketers to grow their audience, increase engagement, conserve marketing resources, and drive more revenue in a singleplatform.
DIGITAL MARKETING RESOURCES From email marketing how-tos, to case studies and eBooks check out all of our digital marketing resources and start increasing customerengagement.
EMAIL MARKETING EBOOKS & WHITE PAPERS If changing your engagement strategy is your goal, then consider our eBooks your guide to help you make those changes. Download one or all of the resources and learn how much better your engagement game could be. Want to change your game even more? Contact WhatCounts today and learn how we can help you achieve your goals and send smarter, more EMAIL MARKETING LEADERS Some of the most influential email marketing leaders in the industry. Meet the WhatCounts Leadership Team. We Love Email. EMAIL MARKETING METRICS 101: CLICK-THROUGH RATE Say you have a list of 100,000 subscribers. You send them a message, and 10,000 subscribers open the message. Of that, 1,000 of the openers click a link. Your open rate is 10%. For simplicity’s sake, we’ll use UCTR for the clickthrough rate, which means you have a UCTR of 1% (10% of 10%). Your CTOR is 10%. FOUR EMAIL TEMPLATE REVIEWS WITH SCORECARD What We’ll Do WhatCounts will score four of your email templates on a scale of 1 to 5. The scorecard is based on four categories of performance: Creative Design Coding Execution Strategy Assessment Inbox Delivery In each performance category, we highlight positive and negative elements of each email template. A prioritized list ofrecommendations for
GMAIL SPAM FILTERS: WHAT THEY MEAN FOR EMAIL MARKETERS Gmail Spam Filters. These are the top reasons Gmail spam filters will flag your email: 1. We’ve found that lots of messages from this email address are spam. 2. It’s similar to messages that were identified as spam in the past. 3. This message contains content that’s typically used in DIGITAL MARKETING AND ENGAGEMENT PLATFORM WhatCounts is the leader in digital engagement, connecting email, sms and print. See results with our easy-to-use platform and agencyservices team.
CONNECT SALESFORCE COMMERCE CLOUD TO Connect Salesforce Commerce Cloud to Salesforce Marketing Cloud to: Seamlessly integrate Salesforce Commerce Cloud and Salesforce Marketing Cloud. Set up predictive replenishment campaigns based on each customers’ buying cadence. Track anonymous and known site visitors and trigger campaigns based on onsite behavior acrosschannels.
DIGITAL MARKETING RESOURCES From email marketing how-tos, to case studies and eBooks check out all of our digital marketing resources and start increasing customerengagement.
EMAIL DELIVERABILITY SERVICES Gain A Better Understanding of the Health of Your Email Program. Our deliverability team will uncover any potential issues that may be preventing peak inbox delivery and provide you with advice on avoiding potential pitfalls and best practices to make sure your reputation with ISPs remains optimal. 3. MARKETING CHECKLISTS FROM WHATCOUNTS We've put together marketing checklists to help you market better, including GDPR checklist, holiday checklists, email deployment checklists, and more. EMAIL MARKETING EBOOKS & WHITE PAPERS If changing your engagement strategy is your goal, then consider our eBooks your guide to help you make those changes. Download one or all of the resources and learn how much better your engagement game could be. Want to change your game even more? Contact WhatCounts today and learn how we can help you achieve your goals and send smarter, more HOW TO UTILIZE EMAIL MARKETING HOVER EFFECTS 5. Adding an icon or text overlay (think “Shop Now” or a magnifying glass icon) 6. Zoom in/out effects. 7. Lighten or darken the image (to visually promote clickability) Writing the code for an image rollover is pretty simple to implement thanks to Justin Khoo over at @FreshInbox. FRONT END VS. BACK END DATA: WHAT'S THE DIFFERENCE, AND In the world of predictive marketing, your messaging is only as powerful as the data that powers it. But where does that data come from? e-Commerce retailers pull behavioral data about their customers from two different sources: front-end and back-end. Read on to learn what defines these two types of data, what the benefits areINDEPENDENCE EDGE
Effective March 13, 2021, WealthCare Saver will assume custodial responsibilities for all Health Savings Accounts (HSAs) offered through Independence. This means that PNC Bank has agreed to resign as the custodian and will assign WealthCare Saver as the successor custodian. WealthCare Saver will become the authorized, non‑banktrustee
CREATE SEED LIST
Overview Create a new List of type Seed List. To Create a Seed List Go to Lists > Lists and click Add List. Enter a Name. From Type drop-down, select Seed. Click SAVE After you create the new DIGITAL MARKETING AND ENGAGEMENT PLATFORM WhatCounts is the leader in digital engagement, connecting email, sms and print. See results with our easy-to-use platform and agencyservices team.
CONNECT SALESFORCE COMMERCE CLOUD TO Connect Salesforce Commerce Cloud to Salesforce Marketing Cloud to: Seamlessly integrate Salesforce Commerce Cloud and Salesforce Marketing Cloud. Set up predictive replenishment campaigns based on each customers’ buying cadence. Track anonymous and known site visitors and trigger campaigns based on onsite behavior acrosschannels.
DIGITAL MARKETING RESOURCES From email marketing how-tos, to case studies and eBooks check out all of our digital marketing resources and start increasing customerengagement.
EMAIL DELIVERABILITY SERVICES Gain A Better Understanding of the Health of Your Email Program. Our deliverability team will uncover any potential issues that may be preventing peak inbox delivery and provide you with advice on avoiding potential pitfalls and best practices to make sure your reputation with ISPs remains optimal. 3. MARKETING CHECKLISTS FROM WHATCOUNTS We've put together marketing checklists to help you market better, including GDPR checklist, holiday checklists, email deployment checklists, and more. EMAIL MARKETING EBOOKS & WHITE PAPERS If changing your engagement strategy is your goal, then consider our eBooks your guide to help you make those changes. Download one or all of the resources and learn how much better your engagement game could be. Want to change your game even more? Contact WhatCounts today and learn how we can help you achieve your goals and send smarter, more HOW TO UTILIZE EMAIL MARKETING HOVER EFFECTS 5. Adding an icon or text overlay (think “Shop Now” or a magnifying glass icon) 6. Zoom in/out effects. 7. Lighten or darken the image (to visually promote clickability) Writing the code for an image rollover is pretty simple to implement thanks to Justin Khoo over at @FreshInbox. FRONT END VS. BACK END DATA: WHAT'S THE DIFFERENCE, AND In the world of predictive marketing, your messaging is only as powerful as the data that powers it. But where does that data come from? e-Commerce retailers pull behavioral data about their customers from two different sources: front-end and back-end. Read on to learn what defines these two types of data, what the benefits areINDEPENDENCE EDGE
Effective March 13, 2021, WealthCare Saver will assume custodial responsibilities for all Health Savings Accounts (HSAs) offered through Independence. This means that PNC Bank has agreed to resign as the custodian and will assign WealthCare Saver as the successor custodian. WealthCare Saver will become the authorized, non‑banktrustee
CREATE SEED LIST
Overview Create a new List of type Seed List. To Create a Seed List Go to Lists > Lists and click Add List. Enter a Name. From Type drop-down, select Seed. Click SAVE After you create the new WHY WHATCOUNTS AS YOUR EMAIL SERVICE PROVIDER? A Solution To Fit Your Precise Needs. We get it, there are a lot of vendors out there and a lot of technologies you need to sift through. Here’s what we can offer you at WhatCounts: flexibility, commitment to excellence, and a keen sense of industry demands and best practices. Whether you’re looking for email marketing, automated JUMPSTART OVERVIEW LP JumpStart to meet the needs of your industry: Take your customer engagement and marketing automation a step further with additional WhatCounts’ features and agency services: Content-Based Segmentation SMS Cart and Browse Recovery Triggers 1:1 Engagement Automations Website Behavior Tracking Coupon Management ENTERPRISE EMAIL MARKETING SOFTWARE DEMO A Powerful Platform Backed by Unlimited Data Storage. WhatCounts is an ESP and full-service agency hyperfocused on boosting brand revenue through email. Our platform is stacked with features such as: Simple onboarding and integration. Total campaign automation. Easy-to-use drag-and-drop email editor. Unlimited API usage.BY INDUSTRY
Print and online publishers are in a unique position needing to acquire and keep the attention of an audience that can be prone to distractions. WhatCounts’ email marketing platform allows media & publishing marketers to grow their audience, increase engagement, conserve marketing resources, and drive more revenue in a singleplatform.
DIGITAL MARKETING RESOURCES From email marketing how-tos, to case studies and eBooks check out all of our digital marketing resources and start increasing customerengagement.
EMAIL MARKETING EBOOKS & WHITE PAPERS If changing your engagement strategy is your goal, then consider our eBooks your guide to help you make those changes. Download one or all of the resources and learn how much better your engagement game could be. Want to change your game even more? Contact WhatCounts today and learn how we can help you achieve your goals and send smarter, more EMAIL MARKETING LEADERS Some of the most influential email marketing leaders in the industry. Meet the WhatCounts Leadership Team. We Love Email. EMAIL MARKETING METRICS 101: CLICK-THROUGH RATE Say you have a list of 100,000 subscribers. You send them a message, and 10,000 subscribers open the message. Of that, 1,000 of the openers click a link. Your open rate is 10%. For simplicity’s sake, we’ll use UCTR for the clickthrough rate, which means you have a UCTR of 1% (10% of 10%). Your CTOR is 10%. FOUR EMAIL TEMPLATE REVIEWS WITH SCORECARD What We’ll Do WhatCounts will score four of your email templates on a scale of 1 to 5. The scorecard is based on four categories of performance: Creative Design Coding Execution Strategy Assessment Inbox Delivery In each performance category, we highlight positive and negative elements of each email template. A prioritized list ofrecommendations for
GMAIL SPAM FILTERS: WHAT THEY MEAN FOR EMAIL MARKETERS Gmail Spam Filters. These are the top reasons Gmail spam filters will flag your email: 1. We’ve found that lots of messages from this email address are spam. 2. It’s similar to messages that were identified as spam in the past. 3. This message contains content that’s typically used in DIGITAL MARKETING AND ENGAGEMENT PLATFORM WhatCounts is the leader in digital engagement, connecting email, sms and print. See results with our easy-to-use platform and agencyservices team.
EMAIL MARKETING SOFTWARE The WhatCounts platform is designed to engage customers and contacts through targeted, curated content across multiple channels. Our solution set allows you to engage your contacts at every turn, increase efficiencies with fewer vendors, and optimize campaigns with personalization. More Customers Than Ever Are Demanding a Personalized, One-To CONNECT SALESFORCE COMMERCE CLOUD TO Connect Salesforce Commerce Cloud to Salesforce Marketing Cloud to: Seamlessly integrate Salesforce Commerce Cloud and Salesforce Marketing Cloud. Set up predictive replenishment campaigns based on each customers’ buying cadence. Track anonymous and known site visitors and trigger campaigns based on onsite behavior acrosschannels.
MARKETING CHECKLISTS FROM WHATCOUNTS We've put together marketing checklists to help you market better, including GDPR checklist, holiday checklists, email deployment checklists, and more. EMAIL DELIVERABILITY SERVICES Gain A Better Understanding of the Health of Your Email Program. Our deliverability team will uncover any potential issues that may be preventing peak inbox delivery and provide you with advice on avoiding potential pitfalls and best practices to make sure your reputation with ISPs remains optimal. 3. HOW TO UTILIZE EMAIL MARKETING HOVER EFFECTS 5. Adding an icon or text overlay (think “Shop Now” or a magnifying glass icon) 6. Zoom in/out effects. 7. Lighten or darken the image (to visually promote clickability) Writing the code for an image rollover is pretty simple to implement thanks to Justin Khoo over at @FreshInbox.INDEPENDENCE EDGE
Effective March 13, 2021, WealthCare Saver will assume custodial responsibilities for all Health Savings Accounts (HSAs) offered through Independence. This means that PNC Bank has agreed to resign as the custodian and will assign WealthCare Saver as the successor custodian. WealthCare Saver will become the authorized, non‑banktrustee
CREATE SEED LIST
Overview Create a new List of type Seed List. To Create a Seed List Go to Lists > Lists and click Add List. Enter a Name. From Type drop-down, select Seed. Click SAVE After you create the new API: REST – HELP CENTER REST API resource for Contact Management. Provides methods to Create, Read, Update, and Delete Contact Data and Custom Data. Overview. Create Contact. Update Contact by ID. Update Contact by Customer Key. Update Contact by Email + First Name. Delete Contact by ID. See all 14articles.
HEALTHY LIFESTYLES SOLUTIONS Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. WebMD is an independent company offering health information and wellness education to Independence Blue Cross members. 2013-0980 10/13 DIGITAL MARKETING AND ENGAGEMENT PLATFORM WhatCounts is the leader in digital engagement, connecting email, sms and print. See results with our easy-to-use platform and agencyservices team.
EMAIL MARKETING SOFTWARE The WhatCounts platform is designed to engage customers and contacts through targeted, curated content across multiple channels. Our solution set allows you to engage your contacts at every turn, increase efficiencies with fewer vendors, and optimize campaigns with personalization. More Customers Than Ever Are Demanding a Personalized, One-To CONNECT SALESFORCE COMMERCE CLOUD TO Connect Salesforce Commerce Cloud to Salesforce Marketing Cloud to: Seamlessly integrate Salesforce Commerce Cloud and Salesforce Marketing Cloud. Set up predictive replenishment campaigns based on each customers’ buying cadence. Track anonymous and known site visitors and trigger campaigns based on onsite behavior acrosschannels.
MARKETING CHECKLISTS FROM WHATCOUNTS We've put together marketing checklists to help you market better, including GDPR checklist, holiday checklists, email deployment checklists, and more. EMAIL DELIVERABILITY SERVICES Gain A Better Understanding of the Health of Your Email Program. Our deliverability team will uncover any potential issues that may be preventing peak inbox delivery and provide you with advice on avoiding potential pitfalls and best practices to make sure your reputation with ISPs remains optimal. 3. HOW TO UTILIZE EMAIL MARKETING HOVER EFFECTS 5. Adding an icon or text overlay (think “Shop Now” or a magnifying glass icon) 6. Zoom in/out effects. 7. Lighten or darken the image (to visually promote clickability) Writing the code for an image rollover is pretty simple to implement thanks to Justin Khoo over at @FreshInbox.INDEPENDENCE EDGE
Effective March 13, 2021, WealthCare Saver will assume custodial responsibilities for all Health Savings Accounts (HSAs) offered through Independence. This means that PNC Bank has agreed to resign as the custodian and will assign WealthCare Saver as the successor custodian. WealthCare Saver will become the authorized, non‑banktrustee
CREATE SEED LIST
Overview Create a new List of type Seed List. To Create a Seed List Go to Lists > Lists and click Add List. Enter a Name. From Type drop-down, select Seed. Click SAVE After you create the new API: REST – HELP CENTER REST API resource for Contact Management. Provides methods to Create, Read, Update, and Delete Contact Data and Custom Data. Overview. Create Contact. Update Contact by ID. Update Contact by Customer Key. Update Contact by Email + First Name. Delete Contact by ID. See all 14articles.
HEALTHY LIFESTYLES SOLUTIONS Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. WebMD is an independent company offering health information and wellness education to Independence Blue Cross members. 2013-0980 10/13 EMAIL MARKETING SOFTWARE The WhatCounts platform is designed to engage customers and contacts through targeted, curated content across multiple channels. Our solution set allows you to engage your contacts at every turn, increase efficiencies with fewer vendors, and optimize campaigns with personalization. More Customers Than Ever Are Demanding a Personalized, One-To EMAIL DELIVERABILITY SERVICES Gain A Better Understanding of the Health of Your Email Program. Our deliverability team will uncover any potential issues that may be preventing peak inbox delivery and provide you with advice on avoiding potential pitfalls and best practices to make sure your reputation with ISPs remains optimal. 3. HOW TO SAFELIST EMAILS How to safelist emails Ensure Proper Delivery. WhatCounts wants to help make sure your emails are getting delivered to you! In order to help ensure the proper delivery of emails to your inbox, mark any legitimate mail that ends up in your Spam or Junk folder as “Not Spam” or “Not Junk” and add legitimate senders to your Contacts. EMAIL MARKETING METRICS 101: CLICK-THROUGH RATE Say you have a list of 100,000 subscribers. You send them a message, and 10,000 subscribers open the message. Of that, 1,000 of the openers click a link. Your open rate is 10%. For simplicity’s sake, we’ll use UCTR for the clickthrough rate, which means you have a UCTR of 1% (10% of 10%). Your CTOR is 10%. EMAIL MARKETING IMAGE SIZES Whatever image you’ve chosen to upload into that area should be sized to 600 x 200 pixels before uploading (with one exception noted below). There are three other boxes you have to check before uploading. 1. Your image must be saved as one of three file types: .jpeg, .png or .gif format. 2. IMPLEMENTING EMAIL MARKETING ACCORDION MENUS Essentially, an email marketing accordion menu is a mobile-only interactive element that allows a user to show or hide specific email content. The ability to hide content can save more than 50% of email height, creating a more succinct mobile experience. Let’s explore the most common uses of accordions: housing navigation in a hamburgermenu
SPRING EMAIL MARKETING CAMPAIGN IDEAS Spring Email Marketing Campaign Ideas. Spring officially begins Wednesday, March 20 and ends on Friday, June 21. Within the 100 days of spring, there are ample opportunities for email marketers to send revenue generating campaigns. FRONT END VS. BACK END DATA: WHAT'S THE DIFFERENCE, AND In the world of predictive marketing, your messaging is only as powerful as the data that powers it. But where does that data come from? e-Commerce retailers pull behavioral data about their customers from two different sources: front-end and back-end. Read on to learn what defines these two types of data, what the benefits are API CLIENT MANAGEMENT Go to CUSTOMER CENTER > API MANAGEMENT > SETUP API. From the API Client listbox, select Add New API Client . Enter a Name with no spaces or special characters. API Client names should be alphanumeric only. Enter the Purpose of the API Client as a string. If you wish to restrict access by IP, enter the IP (s). Click SAVE. EXCLUDING URLS FROM GOOGLE ANALYTICS TRACKING Enter a URL (or part of a URL) into the URL Or Pattern text box. Set the Type of match to test. Click Add. For example, to create an exclusion for mydomain.com: Go to Reports > Event Tracking > Analytics Exclusion URLs. Type mydomain.com into the URL Or Pattern DIGITAL MARKETING AND ENGAGEMENT PLATFORM WhatCounts is the leader in digital engagement, connecting email, sms and print. See results with our easy-to-use platform and agencyservices team.
EMAIL MARKETING SOFTWARE The WhatCounts platform is designed to engage customers and contacts through targeted, curated content across multiple channels. Our solution set allows you to engage your contacts at every turn, increase efficiencies with fewer vendors, and optimize campaigns with personalization. More Customers Than Ever Are Demanding a Personalized, One-To CONNECT SALESFORCE COMMERCE CLOUD TO Connect Salesforce Commerce Cloud to Salesforce Marketing Cloud to: Seamlessly integrate Salesforce Commerce Cloud and Salesforce Marketing Cloud. Set up predictive replenishment campaigns based on each customers’ buying cadence. Track anonymous and known site visitors and trigger campaigns based on onsite behavior acrosschannels.
MARKETING CHECKLISTS FROM WHATCOUNTS We've put together marketing checklists to help you market better, including GDPR checklist, holiday checklists, email deployment checklists, and more. EMAIL DELIVERABILITY SERVICES Gain A Better Understanding of the Health of Your Email Program. Our deliverability team will uncover any potential issues that may be preventing peak inbox delivery and provide you with advice on avoiding potential pitfalls and best practices to make sure your reputation with ISPs remains optimal. 3. HOW TO UTILIZE EMAIL MARKETING HOVER EFFECTS 5. Adding an icon or text overlay (think “Shop Now” or a magnifying glass icon) 6. Zoom in/out effects. 7. Lighten or darken the image (to visually promote clickability) Writing the code for an image rollover is pretty simple to implement thanks to Justin Khoo over at @FreshInbox.INDEPENDENCE EDGE
Effective March 13, 2021, WealthCare Saver will assume custodial responsibilities for all Health Savings Accounts (HSAs) offered through Independence. This means that PNC Bank has agreed to resign as the custodian and will assign WealthCare Saver as the successor custodian. WealthCare Saver will become the authorized, non‑banktrustee
CREATE SEED LIST
Overview Create a new List of type Seed List. To Create a Seed List Go to Lists > Lists and click Add List. Enter a Name. From Type drop-down, select Seed. Click SAVE After you create the new API: REST – HELP CENTER REST API resource for Contact Management. Provides methods to Create, Read, Update, and Delete Contact Data and Custom Data. Overview. Create Contact. Update Contact by ID. Update Contact by Customer Key. Update Contact by Email + First Name. Delete Contact by ID. See all 14articles.
HEALTHY LIFESTYLES SOLUTIONS Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. WebMD is an independent company offering health information and wellness education to Independence Blue Cross members. 2013-0980 10/13 DIGITAL MARKETING AND ENGAGEMENT PLATFORM WhatCounts is the leader in digital engagement, connecting email, sms and print. See results with our easy-to-use platform and agencyservices team.
EMAIL MARKETING SOFTWARE The WhatCounts platform is designed to engage customers and contacts through targeted, curated content across multiple channels. Our solution set allows you to engage your contacts at every turn, increase efficiencies with fewer vendors, and optimize campaigns with personalization. More Customers Than Ever Are Demanding a Personalized, One-To CONNECT SALESFORCE COMMERCE CLOUD TO Connect Salesforce Commerce Cloud to Salesforce Marketing Cloud to: Seamlessly integrate Salesforce Commerce Cloud and Salesforce Marketing Cloud. Set up predictive replenishment campaigns based on each customers’ buying cadence. Track anonymous and known site visitors and trigger campaigns based on onsite behavior acrosschannels.
MARKETING CHECKLISTS FROM WHATCOUNTS We've put together marketing checklists to help you market better, including GDPR checklist, holiday checklists, email deployment checklists, and more. EMAIL DELIVERABILITY SERVICES Gain A Better Understanding of the Health of Your Email Program. Our deliverability team will uncover any potential issues that may be preventing peak inbox delivery and provide you with advice on avoiding potential pitfalls and best practices to make sure your reputation with ISPs remains optimal. 3. EMAIL MARKETING SOFTWARE The WhatCounts platform is designed to engage customers and contacts through targeted, curated content across multiple channels. Our solution set allows you to engage your contacts at every turn, increase efficiencies with fewer vendors, and optimize campaigns with personalization. More Customers Than Ever Are Demanding a Personalized, One-To EMAIL DELIVERABILITY SERVICES Gain A Better Understanding of the Health of Your Email Program. Our deliverability team will uncover any potential issues that may be preventing peak inbox delivery and provide you with advice on avoiding potential pitfalls and best practices to make sure your reputation with ISPs remains optimal. 3. HOW TO SAFELIST EMAILS How to safelist emails Ensure Proper Delivery. WhatCounts wants to help make sure your emails are getting delivered to you! In order to help ensure the proper delivery of emails to your inbox, mark any legitimate mail that ends up in your Spam or Junk folder as “Not Spam” or “Not Junk” and add legitimate senders to your Contacts. EMAIL MARKETING METRICS 101: CLICK-THROUGH RATE Say you have a list of 100,000 subscribers. You send them a message, and 10,000 subscribers open the message. Of that, 1,000 of the openers click a link. Your open rate is 10%. For simplicity’s sake, we’ll use UCTR for the clickthrough rate, which means you have a UCTR of 1% (10% of 10%). Your CTOR is 10%. EMAIL MARKETING IMAGE SIZES Whatever image you’ve chosen to upload into that area should be sized to 600 x 200 pixels before uploading (with one exception noted below). There are three other boxes you have to check before uploading. 1. Your image must be saved as one of three file types: .jpeg, .png or .gif format. 2. IMPLEMENTING EMAIL MARKETING ACCORDION MENUS Essentially, an email marketing accordion menu is a mobile-only interactive element that allows a user to show or hide specific email content. The ability to hide content can save more than 50% of email height, creating a more succinct mobile experience. Let’s explore the most common uses of accordions: housing navigation in a hamburgermenu
SPRING EMAIL MARKETING CAMPAIGN IDEAS Spring Email Marketing Campaign Ideas. Spring officially begins Wednesday, March 20 and ends on Friday, June 21. Within the 100 days of spring, there are ample opportunities for email marketers to send revenue generating campaigns. FRONT END VS. BACK END DATA: WHAT'S THE DIFFERENCE, AND In the world of predictive marketing, your messaging is only as powerful as the data that powers it. But where does that data come from? e-Commerce retailers pull behavioral data about their customers from two different sources: front-end and back-end. Read on to learn what defines these two types of data, what the benefits are EXCLUDING URLS FROM GOOGLE ANALYTICS TRACKING Enter a URL (or part of a URL) into the URL Or Pattern text box. Set the Type of match to test. Click Add. For example, to create an exclusion for mydomain.com: Go to Reports > Event Tracking > Analytics Exclusion URLs. Type mydomain.com into the URL Or PatternURIBL GREYLIST
"This lists contains domains found in UBE/UCE, and possibly honour opt-out requests. It may include ESPs which allow customers to import their recipient lists DIGITAL MARKETING AND ENGAGEMENT PLATFORM WhatCounts is the leader in digital engagement, connecting email, sms and print. See results with our easy-to-use platform and agencyservices team.
MARKETING CHECKLISTS FROM WHATCOUNTS We've put together marketing checklists to help you market better, including GDPR checklist, holiday checklists, email deployment checklists, and more. EMAIL DELIVERABILITY SERVICES Make sure your emails always make it to the inbox and you continue to have a strong deliverability score with WhatCounts' email deliverability services. CONNECT SALESFORCE COMMERCE CLOUD TO Connect Salesforce Commerce Cloud to Salesforce Marketing Cloud and power personalized, cross-channel campaigns to increase revenue andbrand affinity.
EMAIL MARKETING METRICS 101: CLICK-THROUGH RATE Click-through rate. Just what is it, how do you measure it, and why does it matter so much in email marketing? Click-through rate seems—on the surface—to be the simplest of metrics to understand. FRONT END VS. BACK END DATA: WHAT'S THE DIFFERENCE, AND In the world of predictive marketing, your messaging is only as powerful as the data that powers it. But where does that data come from? e-Commerce retailers pull behavioral data about their customers from two different sources: front-end and back-end. Read on to learn what defines these two types of data, what the benefits are BEST PRACTICES FOR ANIMATED GIFS IN EMAIL MARKETING Animated GIFs in email marketing are less for entertainment and more for grabbing attention, adding whimsy, and calling the viewer to animportant point.
CREATE SEED LIST
Overview Create a new List of type Seed List. To Create a Seed List Go to Lists > Lists and click Add List. Enter a Name. From Type drop-down, select Seed. Click SAVE After you create the newINDEPENDENCE EDGE
WealthCare Saver is a d/b/a of Alegeus Technologies, LLC, an Internal Revenue Service (IRS) authorized, non‑bank, passive trustee operating as the custodian of HSAs. HEALTHY LIFESTYLES SOLUTIONS Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. WebMD is an independent company offering health information and wellness education to Independence Blue Cross members. 2013-0980 10/13 DIGITAL MARKETING AND ENGAGEMENT PLATFORM WhatCounts is the leader in digital engagement, connecting email, sms and print. See results with our easy-to-use platform and agencyservices team.
EMAIL DELIVERABILITY SERVICES Make sure your emails always make it to the inbox and you continue to have a strong deliverability score with WhatCounts' email deliverability services. MARKETING CHECKLISTS FROM WHATCOUNTS We've put together marketing checklists to help you market better, including GDPR checklist, holiday checklists, email deployment checklists, and more. CONNECT SALESFORCE COMMERCE CLOUD TO Connect Salesforce Commerce Cloud to Salesforce Marketing Cloud and power personalized, cross-channel campaigns to increase revenue andbrand affinity.
EMAIL MARKETING METRICS 101: CLICK-THROUGH RATE Click-through rate. Just what is it, how do you measure it, and why does it matter so much in email marketing? Click-through rate seems—on the surface—to be the simplest of metrics to understand. FRONT END VS. BACK END DATA: WHAT'S THE DIFFERENCE, AND In the world of predictive marketing, your messaging is only as powerful as the data that powers it. But where does that data come from? e-Commerce retailers pull behavioral data about their customers from two different sources: front-end and back-end. Read on to learn what defines these two types of data, what the benefits are BEST PRACTICES FOR ANIMATED GIFS IN EMAIL MARKETING Animated GIFs in email marketing are less for entertainment and more for grabbing attention, adding whimsy, and calling the viewer to animportant point.
CREATE SEED LIST
Overview Create a new List of type Seed List. To Create a Seed List Go to Lists > Lists and click Add List. Enter a Name. From Type drop-down, select Seed. Click SAVE After you create the newINDEPENDENCE EDGE
WealthCare Saver is a d/b/a of Alegeus Technologies, LLC, an Internal Revenue Service (IRS) authorized, non‑bank, passive trustee operating as the custodian of HSAs. HEALTHY LIFESTYLES SOLUTIONS Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. WebMD is an independent company offering health information and wellness education to Independence Blue Cross members. 2013-0980 10/13 EMAIL MARKETING SOFTWARE We offer email marketing software that are used by serious marketers. We let our experience and track record speak for itself. Learn how wecan help you.
EMAIL MARKETING COMPANY We are an email marketing company which has been dedicated to helping you grow your email marketing ROI for over 15 years. ENTERPRISE EMAIL MARKETING SOFTWARE DEMO Schedule a Free Email Marketing Demo and learn how WhatCounts can improve your business email marketing ROI. WHY WHATCOUNTS AS YOUR EMAIL SERVICE PROVIDER? Why WhatCounts as an email services provider? We love email, and we think everyone has the right to send one. Quit doing email all on yourown. Let us help!
CONTACT WHATCOUNTS EMAIL MARKETING Contact us to learn about WhatCounts' email marketing solutions & services. Let's chat about how we can partner to deliver the highest possible ROI on your email! DIGITAL MARKETING RESOURCES From email marketing how-tos, to case studies and eBooks check out all of our digital marketing resources and start increasing customerengagement.
EMAIL MARKETING METRICS 101: CLICK-THROUGH RATE Click-through rate. Just what is it, how do you measure it, and why does it matter so much in email marketing? Click-through rate seems—on the surface—to be the simplest of metrics to understand. HOW TO UTILIZE EMAIL MARKETING HOVER EFFECTS Conclusion: Give Email Marketing Hover Effects a Try. Email marketing hover effects can have a lot of positive benefits for your campaigns. Try one or all of these techniques to FRONT END VS. BACK END DATA: WHAT'S THE DIFFERENCE, AND In the world of predictive marketing, your messaging is only as powerful as the data that powers it. But where does that data come from? e-Commerce retailers pull behavioral data about their customers from two different sources: front-end and back-end. Read on to learn what defines these two types of data, what the benefits areHELP CENTER
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