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JENNIFER LOPEZ AND SHAKIRA’S MUSIC SALES SPIKE AFTER THEIR VIRAL SUPER BOWL HALFTIME SHOWBy Nicole Lyn Pesce
Published: Feb 3, 2020 5:57 p.m. ETShare
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Text Resize Print icon SALES OF THE SONGS FROM THEIR PERFORMANCE JUMPED 1,013% IN THE U.S. ONSUPER BOWL SUNDAY
Getty Images Shakira and Jennifer Lopez take a bow after their 2020 Super Bowl halftime show performance.By
NICOLELYN PESCE
Shakira and Jennifer Lopez weren’t paid to perform the 2020 Super Bowl halftime show — but their roughly 15-minute set is still payingoff.
The “two little Latin girls” — as J-Lo dubbed the duo in an Instagram FB, +1.13% post just hours before their showstopping performance aired live on Fox FOX, +1.38% — performed a bilingual medley of 14 of their greatest hits during Sunday night’s game, which saw the Kansas City Chiefs rally to beat the San Francisco 49ersin Miami
.
And with viral moments such as Shakira’s meme-orable tongue flicking, J-Lo showing off her “Hustlers” moves while pole-dancing in a sparkling body suit, as well as the nods to the border crisis by showing kids in cages, viewers were still talking about #HalftimeShow2020 and its set list on Twitter TWTR, +1.82% and searching for the performances on Google GOOG, +3.61% well into Monday afternoon.Here it is below:
As a result, those collected songs saw a whopping 1,013% sales increase in the U.S. on Sunday, Feb. 2, according to initial Nielsen Music sales data reported by Billboard.
The singles sold 16,000 digital downloads all together on Sunday, which was up from a little more than 1,000 collectively on Saturday,Feb. 1.
Shakira’s gyrations generated the most sales so far, as her 2001 hit “Whenever, Wherever,” was the initial best-seller with almost 4,000 sales on Feb. 2, which was a 1,194% increase compared over the day before. That was followed by her 2006 single “Hips Don’t Lie” with 2,000 downloads on Sunday (a 1,126% increase from the daybefore).
But J-Lo dominated on Amazon AMZN, -0.23% . A company spokesperson told MarketWatch that Alexa requests for the “Jenny on the Block” singer on Amazon Music rose more than 5x (426%) on game day compared to the previous Sunday, while Alexa requests for Shakira jumped 303%. Streams for J-Lo on Amazon Music also increased 432% on Super Bowl Sunday over the Sunday before, while Shakira’s rose 150%. And in the hours after their halftime performance, Spotify SPOT, +3.68% streams of Lopez’s music rose by more than 335% and Shakira’s music by about 230%, compared to the same window a week ago. Shakira’s “Empire” saw the biggest bump, however, with streams increasing 2,135%. While J-Lo commands $2.2 million for each performance on tour,according to Forbes
,
and Shakira rakes in $1.6 million, the women weren’t paid for the show itself (although their expenses and production costs were covered by the NFL.) Rather, these headliners — like performers such as Beyonce and Bruno Mars before them — are hustling for the exposure. The Super Bowl is typically the most-watched television broadcast in the country each year; the 2015 match-up between the Patriots and the Seahawks pulled in 144.44 million viewers, taking the crown as the most-watched Super Bowl of all time. Fox was selling 30-second commercial slots for as much as $5.6 million in November — and the half-time show performer(s) get almost 15 whole minutes of airtime to themselves. So after Lady Gaga played the 2017 halftime show, her album sales jumped 1,980%, according to BuzzAngle Music as reported by Forbes.
She sold 24,075 albums on Super Bowl Sunday, and 14,364 more the next day. Pandora told MarketWatch that the “Shallow” singer saw a 1,400% surge in artist station adds on the radio platform. And in the hour following Justin Timberlake’s 2018 Super Bowl halftime performance, his Spotify streams spiked 214%, Billboard reported.
His artist station adds jumped 175% on Pandora. Last year, Maroon 5’s halftime show boosted the band’s sales by 434%.
Shakira and J-Lo’s 2020 Super Bowl halftime show set also featured special guests Bad Bunny, J Balvin, and Lopez’s 11-year-olddaughter Emme.
More sales and streaming figures are expected to be released thisweek.
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1. Years of Service Awards 5. Google Pay Per Click 2. Email Lists for Marketing 6. Sales and Marketing Courses 3. Website to Download Music 7. How to Get Music on Spotify 4. Sales Ads for This Week 8. Time Management Software Community Guidelines • FAQsConversation(35)
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Dirk PittLeader
1h
https://66.media.tumblr.com/947743ef849442624f019afd32dd4507/913c08cda784523b-1c/s500x750/e3d82f1596fa8abb0f706178b747b8556cc06843.jpgThat is all.
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*
BILL NONAMELeader
3h
A disgusting Sex Show. Unfit for family viewing. The NFL has hit anall time low.
Reply
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5 Likes
*
Brian KLeader
2h
BILL NONAME
Well, that's what happens when the POTUS screws hookers, pays them off with hush money, boasts and brags about grabbing women by the vaginas and getting away with it because he is 'rich and famous', and people cheer and support him for it. Not sure what else you wouldexpect.......
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4 Likes
*
Boo! Scary...Leader
3h
Nice musical throwback, cool to see. People in my office were whistling hips don't lie in the break room lolReply
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5 Likes
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Robert BiesterfeldLeader4h
Totally disgusting
Reply
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5 Likes
*
Brian KLeader
2h
Robert Biesterfeld
Now get off my lawn!!!!Reply
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2 Likes
*
Kevin PhantLeader
2h
Robert Biesterfeld
Are you disgusted by our President?Reply
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5 Likes
*
Steve BergerLeader
4h
evil capitalists... watch out liz and bernie are watchingReply
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2 Likes
*
Lawre ce CamilleriLeader4h
Steve Berger
Are you implying the demonic left is taking over the high morals ground from the ultra conservative christian right? (Actually, I believe the moral majority's already capitulated their righteousclaims to decency.)
Reply
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4 Likes
*
Rob Jones
4h
Why is it the Halftime shows have become GoGo Bar.... Poles, tiny clothing, if you want to call it that...... What really got me, was the """Kids in Cages""" message ....WIth those big pipe round balls, with kids in them.... Please stop the politicizing your standing, during a sports game... It degrades sports....Reply
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5 Likes
*
Carol SmithLeader
5h
Seriously? The worst, must disgusting half time show in Super Bowl history. Definitely not for families. NFL has sunk to a new low.Reply
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13 Likes
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Boo! Scary...Leader
4h
Carol Smith
We literally saw Janet's nipple one year lmaoReply
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1 Like
*
JUSTIN RIVERALeader
4h
Carol Smith
lol
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1 Like
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Dan SullivanLeader
5h
Watching her performing, I realized how long feminists still have to go to make people think women are not just their bodies.Reply
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10 Likes
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Scott RandolphLeader2h
Dan Sullivan
There are two kinds of feminist women. The unattractive ones bitterly complain that this kind of stuff "objectivizes" women. The hot ones flaunt their sexuality and say doing so is "empowering." The latter is apparently because embracing feminism allows them to flaunt their looks while still being able to complain about the inevitable male responses. The twain shall never meet.Reply
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JUSTIN RIVERALeader
4h
Dan Sullivan
What are with these idiotic comments. Its a performance. Men dance during their performances as well. What just because they move their hips they are degrading themselves?Reply
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2 Likes
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Gary PLeader
5h
When I was a teen and in my early 20's their performance was what was seen in a strip club. Now it's a Superbowl half time show. Turned it off and am really getting turned off by the whole NFL_ experience_.Reply
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6 Likes
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Jim JensenLeader
6h
I stopped watching because I couldn't understand a word either said. Mostly it was aimed at a younger crowd.Reply
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2 Likes
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J R.L.Leader
6h
Jim Jensen
I watched the whole thing and really enjoyed it. I had the audio _muted,_ but I really enjoyed it.Reply
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