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7 GREAT EXAMPLES OF INTERACTIVE ADS Interactive ads are a great way for marketers to really engage with consumers directly. Interactive content as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before.. Here are 7 examples of interactive ads that highlight the power and success of using this type of marketing in your SMS MARKETING CASE STUDIES 11 OF THE BEST EMAIL PERSONALIZATION EXAMPLES Tone of the email is conversational and familiar. Combined with first name passed-through, recipients feel like the company is speaking to them as an individual. Another example of cart abandonment, Virgin Atlantic also creates a compelling reason to complete the purchase. UNDERSTANDING THE NEAR MISS THEORY Learning from the Near Miss. In theory, the “Near Miss” concept was one that originally was designed by our brains to help us learn, a psychological pat on the back for doing a good job, if you will. Luke Clark, a researcher from the University of Cambridge who created a study to look at how near misses motivate brain circuitry explains in CUSTOMER OBSESSION IN THE DIGITAL AGE For some forward thinking brands and marketers customer obsession is the name of the game and likely to be that way for a long time. As Amazon founder Jeff Bezos said: We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs andwe work backwards.
HOW MANY ABANDONED CART EMAILS SHOULD YOU SEND? If there’s anything you want to understand about abandoned cart emails, it’s that they work. A study from Salesforce a few years ago showed that of the brands that sent out abandoned cart emails, 60% of those emails resulted in a purchase within 24 hours of sending. For brands that are using abandoned cart emails, which were only 15% of retailers in this study, sending these emails is a ZEMBULA - CREATE MORE DYNAMIC EMAILS FROM TOP TO BOTTOMPRODUCTSOLUTIONSRETAILENTERPRISELEARNPRICING Create More Dynamic Emails From Top To Bottom. Smart Banner™ updates dynamically at the moment of open. Smart Block™ updates dynamically at the moment of open. Increase revenue & ROI with every email you send. Easy to set up and fully customizable to fit your brand. Updates the moment email is opened in real-time. 15 TOOLS TO CREATE INTERACTIVE CONTENT RooJoom. RooJoom is an easy way to take your existing content and transform it into something that is very interactive. Take everything from video to pdfs to images and text and make it far more engaging to your readers by bringing them on a “content journey.”. RooJoom designed their tool with the idea of creating the maximum amount of 20 OF THE BEST INTERACTIVE MARKETING EXAMPLES For more inspiration and more interactive content examples, check out our resources page! examples, interactive content. nicolecordier. Nicole Cordier is a Marketing Intern at Zembula. A Journalism graduate from the University of Oregon, she is a Portland native who loves coloring, dogs and all things outdoors. 5 OF THE BEST EXAMPLES OF CUSTOMER ACQUISITION We’ve compiled 5 of the best examples of customer acquisition we could find to get your creative juices flowing. 1. Use a Referral System like Dropbox. One of the most ubiquitous customer acquisition marketing methods is the referral system. A well crafted referral system campaign will incentivise your existing customers to invitetheir
7 GREAT EXAMPLES OF INTERACTIVE ADS Interactive ads are a great way for marketers to really engage with consumers directly. Interactive content as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before.. Here are 7 examples of interactive ads that highlight the power and success of using this type of marketing in your SMS MARKETING CASE STUDIES 11 OF THE BEST EMAIL PERSONALIZATION EXAMPLES Tone of the email is conversational and familiar. Combined with first name passed-through, recipients feel like the company is speaking to them as an individual. Another example of cart abandonment, Virgin Atlantic also creates a compelling reason to complete the purchase. UNDERSTANDING THE NEAR MISS THEORY Learning from the Near Miss. In theory, the “Near Miss” concept was one that originally was designed by our brains to help us learn, a psychological pat on the back for doing a good job, if you will. Luke Clark, a researcher from the University of Cambridge who created a study to look at how near misses motivate brain circuitry explains in CUSTOMER OBSESSION IN THE DIGITAL AGE For some forward thinking brands and marketers customer obsession is the name of the game and likely to be that way for a long time. As Amazon founder Jeff Bezos said: We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs andwe work backwards.
HOW MANY ABANDONED CART EMAILS SHOULD YOU SEND? If there’s anything you want to understand about abandoned cart emails, it’s that they work. A study from Salesforce a few years ago showed that of the brands that sent out abandoned cart emails, 60% of those emails resulted in a purchase within 24 hours of sending. For brands that are using abandoned cart emails, which were only 15% of retailers in this study, sending these emails is aZEMBULA PRICING
1:1 Fallback 1 Pixel Impressions. A 1×1 pixel that shows when data used for an image is not present. Still uses API calls but allows you to use live images in bulk without worrying about sending incomplete images to your audience.TAKE A PRODUCT TOUR
The Zembula platform allows you to create dynamic and personalized email elements for every single campaign. From abandoned carts to package tracking, with Zembula you can easily add live images for a fraction of the cost of the competition. REVEAL MARKETING 101 Reveal marketing is an interactive marketing strategy that requires recipients of a message to perform an action to uncover a hidden message. As recipients interact with the message and reveal the hidden content, they spend more time engaging with the marketing message and give greater value toZEMBULA HELP CENTER
Zembula Live Images for Package Tracking. Provide your customers up to date information about their package each time they open their email. 2 articles in this collection. MAKE YOUR BLACKBOARD EMAILS STAND OUT IN YOUR STUDENT’S Zembula gives Blackboard users the ability to add ratings and review directly to your Blackboard email communications. That way, you can more effectively stand out in your student’s inbox. Our ratings and reviews block also can integrate with your stored data. Send personalized recommendations that optimize the impact of the content. UNDERSTANDING THE NEAR MISS THEORY Learning from the Near Miss. In theory, the “Near Miss” concept was one that originally was designed by our brains to help us learn, a psychological pat on the back for doing a good job, if you will. Luke Clark, a researcher from the University of Cambridge who created a study to look at how near misses motivate brain circuitry explains in WHY IT'S NEVER TOO EARLY TO START PLANNING FOR THE Now, according to a survey from Deloitte, nearly 40% of Americans start their holiday shopping before the end of October. Start planning now. That shift in time is the other reason why planning for your holiday email marketing push now is so critical. In a practical sense, with more and more consumers getting ready to buy in mid to late October, you have a time crunch on your hands. 15 TWEETABLE FACTS ABOUT INTERACTIVE MARKETING All of that matters, but here are even more facts about interactive marketing you’re going to want to pay attention to (and share!): 88% marketers say interactive content is effective at differentiating their brand. Click to Tweet. ( source) 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to 4 EMAILS YOU NEED TO SEND IN YOUR LOYALTY PROGRAM A welcome email isn’t only for when someone signs up to your email list. You should also send a welcome email when a customer becomes a part of your loyalty, rewards, or VIP program too. A good welcome email will explain the basic details of your loyalty program. The program’s details might be obvious to you, but want your customersto read
LOCALIZED VS. PERSONALIZED EMAILS: WHAT’S THE DIFFERENCE Localized emails focus on your target reader’s local area. You can get this information through both customized emails, meaning your reader gave you their zip code when they signed up for email. Or you can also get it through personalized emails; the data shows where they are accessing their email or the shipping address for the items they ZEMBULA - CREATE MORE DYNAMIC EMAILS FROM TOP TO BOTTOMPRODUCTSOLUTIONSRETAILENTERPRISELEARNPRICING Create More Dynamic Emails From Top To Bottom. Smart Banner™ updates dynamically at the moment of open. Smart Block™ updates dynamically at the moment of open. Increase revenue & ROI with every email you send. Easy to set up and fully customizable to fit your brand. Updates the moment email is opened in real-time. 15 TOOLS TO CREATE INTERACTIVE CONTENT RooJoom. RooJoom is an easy way to take your existing content and transform it into something that is very interactive. Take everything from video to pdfs to images and text and make it far more engaging to your readers by bringing them on a “content journey.”. RooJoom designed their tool with the idea of creating the maximum amount of 20 OF THE BEST INTERACTIVE MARKETING EXAMPLES For more inspiration and more interactive content examples, check out our resources page! examples, interactive content. nicolecordier. Nicole Cordier is a Marketing Intern at Zembula. A Journalism graduate from the University of Oregon, she is a Portland native who loves coloring, dogs and all things outdoors. 7 GREAT EXAMPLES OF INTERACTIVE ADS Interactive ads are a great way for marketers to really engage with consumers directly. Interactive content as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before.. Here are 7 examples of interactive ads that highlight the power and success of using this type of marketing in your SMS MARKETING CASE STUDIES UNDERSTANDING THE NEAR MISS THEORY Learning from the Near Miss. In theory, the “Near Miss” concept was one that originally was designed by our brains to help us learn, a psychological pat on the back for doing a good job, if you will. Luke Clark, a researcher from the University of Cambridge who created a study to look at how near misses motivate brain circuitry explains in CUSTOMER OBSESSION IN THE DIGITAL AGE For some forward thinking brands and marketers customer obsession is the name of the game and likely to be that way for a long time. As Amazon founder Jeff Bezos said: We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs andwe work backwards.
20 QUOTES ON MARKETING AND BIG DATA You know just how important data is for marketers and brands in the 21st Century. Need more convincing? We’ve got you covered. Check out our 20 favorite quotes on marketing and big data from the marketers who know it’s a key component of business in 2015 and beyond. HOW MANY ABANDONED CART EMAILS SHOULD YOU SEND? If there’s anything you want to understand about abandoned cart emails, it’s that they work. A study from Salesforce a few years ago showed that of the brands that sent out abandoned cart emails, 60% of those emails resulted in a purchase within 24 hours of sending. For brands that are using abandoned cart emails, which were only 15% of retailers in this study, sending these emails is a WHEN SHOULD YOU SEND ABANDONED CART EMAILS? Most experts agree that the first abandoned cart email you send, the reminder email, should go out between 1 and 4 hours after abandonment. This window lets you catch people while they are still thinking about their purchases and have your brand top of mind. From there, the second email should go out within 24 hours after abandonment. ZEMBULA - CREATE MORE DYNAMIC EMAILS FROM TOP TO BOTTOMPRODUCTSOLUTIONSRETAILENTERPRISELEARNPRICING Create More Dynamic Emails From Top To Bottom. Smart Banner™ updates dynamically at the moment of open. Smart Block™ updates dynamically at the moment of open. Increase revenue & ROI with every email you send. Easy to set up and fully customizable to fit your brand. Updates the moment email is opened in real-time. 15 TOOLS TO CREATE INTERACTIVE CONTENT RooJoom. RooJoom is an easy way to take your existing content and transform it into something that is very interactive. Take everything from video to pdfs to images and text and make it far more engaging to your readers by bringing them on a “content journey.”. RooJoom designed their tool with the idea of creating the maximum amount of 20 OF THE BEST INTERACTIVE MARKETING EXAMPLES For more inspiration and more interactive content examples, check out our resources page! examples, interactive content. nicolecordier. Nicole Cordier is a Marketing Intern at Zembula. A Journalism graduate from the University of Oregon, she is a Portland native who loves coloring, dogs and all things outdoors. 7 GREAT EXAMPLES OF INTERACTIVE ADS Interactive ads are a great way for marketers to really engage with consumers directly. Interactive content as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before.. Here are 7 examples of interactive ads that highlight the power and success of using this type of marketing in your SMS MARKETING CASE STUDIES UNDERSTANDING THE NEAR MISS THEORY Learning from the Near Miss. In theory, the “Near Miss” concept was one that originally was designed by our brains to help us learn, a psychological pat on the back for doing a good job, if you will. Luke Clark, a researcher from the University of Cambridge who created a study to look at how near misses motivate brain circuitry explains in CUSTOMER OBSESSION IN THE DIGITAL AGE For some forward thinking brands and marketers customer obsession is the name of the game and likely to be that way for a long time. As Amazon founder Jeff Bezos said: We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs andwe work backwards.
20 QUOTES ON MARKETING AND BIG DATA You know just how important data is for marketers and brands in the 21st Century. Need more convincing? We’ve got you covered. Check out our 20 favorite quotes on marketing and big data from the marketers who know it’s a key component of business in 2015 and beyond. HOW MANY ABANDONED CART EMAILS SHOULD YOU SEND? If there’s anything you want to understand about abandoned cart emails, it’s that they work. A study from Salesforce a few years ago showed that of the brands that sent out abandoned cart emails, 60% of those emails resulted in a purchase within 24 hours of sending. For brands that are using abandoned cart emails, which were only 15% of retailers in this study, sending these emails is a WHEN SHOULD YOU SEND ABANDONED CART EMAILS? Most experts agree that the first abandoned cart email you send, the reminder email, should go out between 1 and 4 hours after abandonment. This window lets you catch people while they are still thinking about their purchases and have your brand top of mind. From there, the second email should go out within 24 hours after abandonment.ZEMBULA PRICING
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ZEMBULA FOR TRAVEL AND HOSPITALITY CTR Lift. 109%. Increase In Revenue. At Zembula we believe animation helps tell a story and, when used correctly, can have a huge impact on your bottom line. It can range from subtle, like a pulsing name, to urgent and bold, like a personalized countdown timer. Animation isn’t just a novelty.TAKE A PRODUCT TOUR
Zembula works with any ESP and CRM. You can seamlessly send or pull information from anywhere you keep it and make personalized images for any email. Zembula also directly integrates with some ESPs. This way you don’t even have to leave your ESP to access all the powerful tools Zembula has to offer. It’s called the Zembula button.COUNTDOWN TIMERS
Add Personalized Countdown Timers To Drive More Action. Maximize every chance to engage your audience with the most relevant content. Personalize and add custom animations to your countdown timers. Add data like first name to your countdown timer. Add animations on top of your countdown timer to draw more attention. REAL TIME NOTIFICATIONS Email notifications increase visibility of your most important information. Use real-time data to deliver the most relevant and timely content possible to drive sales and keep customers informed andengaged.
7 GREAT EXAMPLES OF INTERACTIVE ADS Interactive ads are a great way for marketers to really engage with consumers directly. Interactive content as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before.. Here are 7 examples of interactive ads that highlight the power and success of using this type of marketing in yourZEMBULA HELP CENTER
Zembula Live Images for Package Tracking. Provide your customers up to date information about their package each time they open their email. 2 articles in this collection. UNDERSTANDING THE NEAR MISS THEORY Learning from the Near Miss. In theory, the “Near Miss” concept was one that originally was designed by our brains to help us learn, a psychological pat on the back for doing a good job, if you will. Luke Clark, a researcher from the University of Cambridge who created a study to look at how near misses motivate brain circuitry explains inABANDONED CART
Turn every email into an opportunity to win back an abandoned cart. Add a notification banner to every email that highlights ecipient specific abandoned cart information. Easily add timely offers and take back more of the revenue you deserve. WHAT IS A KINETIC EMAIL AND WHY SHOULD YOU BE What makes kinetic emails stand out from the pack is that they tap into the psychological impacts around the power of touch. One way to look at it is through what’s called the Ikea Effect.Basically, this hones in on the idea that when a person physically interacts with something they give it a higher perceived value.* Product
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SIMPLIFY YOUR EMAIL PERSONALIZATION WITH A SINGLE CODE SNIPPET Engage your audience on a deeper level with email content that updates at the moment of open. SAVE TIME & RESOURCES Swap out images or content in campaigns without any down time orcoding.
TRUE 1-TO-1 PERSONALIZATION Every email open generates a unique image in real-time that is specific to the individual. RELEVANT AT THE MOMENT OF OPEN Use any and all of your data sources to deliver relevant experiencesin every moment.
REAL-TIME PERSONALIZATION IS MADE EASY BY ADDING OUR MODULAR CONTENTBLOCKS
A modular content block is a place holder for content within your email template that’s controlled from the Zembula platform inreal-time.
Works with any marketing cloud or email service provider. The module is real-time, so content updates at the moment of open, notsend.
No email HTML code changes to update content. One email pass through parameter unlocks endless personalization. PLACE ZEMBULA’S CONTENT BLOCKS IN MULTIPLE LOCATIONS TO MAXIMIZEIMPACT
NOTIFICATION
Make your most important content more visible with email notifications. Easily add them to every email template. They turn into a transparent 1×1 pixel when there is no information.HERO CONTENT BLOCK
Grab all the attention with hyper personalized hero images that speak directly to your individual users. Swap out and schedule different hero blocks to make automation a breeze.BODY CONTENT BLOCK
Add personalized images into your email body with one piece of code. Update the images all from our platform. The content possibilities areendless!
NOTIFICATION
Make your most important content more visible with email notifications. Easily add them to every email template. They turn into a transparent 1×1 pixel when there is no information.HERO CONTENT BLOCK
Grab all the attention with hyper personalized hero images that speak directly to your individual users. Swap out and schedule different hero blocks to make automation a breeze.BODY CONTENT BLOCK
Add personalized images into your email body with one piece of code. Update the images all from our platform. The content possibilities areendless!
AN INTUITIVE DESIGNER MAKES IT EASY TO BLEND LIVE DATA WITH DESIGN EXPLORE THE PLATFORM START WITH ONE OF OUR TEMPLATES OR CREATE YOUR OWN!LOYALTY
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OUR MODULAR CONTENT BLOCKS GIVE YOU MORE CONTROL Once a block is placed all the content for it is managed within ourplatform.
CREATE BEAUTIFUL CONTENT THAT IS ENRICHED WITH UNIQUE DATA. USE OUR AI TO OPTIMIZE AT THE MOMENT OF OPEN INSTEAD OF SEND. CREATE AND MANAGE CAMPAIGNS WITHIN ANY GIVEN CONTENT BLOCK. CREATE BUSINESS RULES TO DETERMINE CONTENT PRIORITY. DELIVER THE BEST EXPERIENCE IN EVERY EMAIL OPEN Add content to campaigns along with rules and experiments then control it from our platform. Use just a Customer ID to connect with any data source LEVERAGE ALL YOUR DATA SOURCES TO DELIVER THE PERFECT CONTENT IN EVERYOPEN
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If we don’t already have the data connection you need we will createit for free.
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4 EMAILS YOU NEED TO SEND IN YOUR LOYALTY PROGRAM CAMPAIGNS When it comes to creating good email campaigns, you'll rarely ever encounter a situation where just one email is good enough. Of course, one email is better than none, but you can do a lot more, and catch some low hanging fruit, with campaigns that have multiple emails. A welcome series is something that mightRead more
5 STRATEGIES FOR YOUR NEXT ABANDONED CART EMAIL CAMPAIGN Ok you've decided to revamp your abandoned cart email campaign strategy. That's great news and the first step to seeing some real changes in re-engaging your potential customers and getting more sales. Step one is set -- you've decided to take some action. Now comes the hard part, deciding exactly what type of approach you'reRead more
HOW TO MAKE YOUR PACKAGE TRACKING EMAILS STAND OUT! Here's how a lot of online shopping goes down these days. You buy something, let's say a pair of sneakers. You get your order confirmation email, which often also includes a note to watch out for your shipping notification. Then, (hopefully) a day or two later, you get your beloved package tracking email. Now, let'sRead more
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