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ABOUT | ZEUS JONES
Growth above everything Growth above everything Growth above everything. Inertia is the enemy. Momentum is the antidote. Individually, we embrace the freedom to define our own career paths, and reinvent as needed. Collectively, we push each other to be brave, whether we’re sharing ideas or coming up with new ones.PEOPLE | ZEUS JONES
Get to know the strategists, designers, creatives and producers of Zeus Jones and all contributors to Athena Jones. CAREERS | ZEUS JONES Work with us. Work. with us. We are seeking ambitious, creative leaders to join our team. We look for individuals who have a natural inclination to lead, who bring something we can all learn from and have an aptitude for constant learning. If this is you, or if you know someone, please check out our job postings. GEN Z IDENTITY: A QUALITATIVE RESEARCH STUDY dscout. Zeus Jones. Together with dscout, we conducted a study in January 2020 to better understand Gen Z identity formation, expression and fluidity. We heard from 42 Gen Z participants who told us about themselves, their backgrounds and the role identity plays in theirlives.
INNOVATION IS HARD
Innovation is hard. Innovation is. an open marriage*. *Dependen. Innovation is the product of action — of inventive people working in a company that has a cohesive vision of the future. But taking action is hard. And the barriers that stand in its way can seem insurmountable. Well, here’s some advice for how to start knockingthem down.
ONO - PERSONALIZED NUTRITION FOR A BETTER FUTURE Ono is a food company unlike any other: delicious, personalized meals based on your DNA and biome and delivered direct to your door in reusable containers. At Ono, we grow most of our own ingredients through vertical farming & aquaponics.JACK SAMELS
Jack Samels specializes in Filmmaking, Art Direction and Graphic Design, Photography, Motion Graphics, Campaign Concepting THE FUTURE OF HEALTH CARE CHICAGO - A school bus rumbles down a narrow residential street, squeezing between parked cars, its frost-covered windows etched with handprints and proclamations of childhood love.Nora Hernandez waves and turns back toward home, making her way past tidy, if modest, front yards – swathes of arborvitae and neatly trimmed bluegrass glintingin the morning sun.
ELSA PERUSHEK
Elsa Perushek specializes in Brand Strategy, Business Strategy, Portfolio Strategy, Modern Research & Measurement, Operations That Make Change, Environmental and Social Responsiblity Strategy and Actions, Making Change Tangible, Operating in Ambiguity ZEUS JONES | BRAND, CULTURE & EXPERIENCEJONESESATHENACONTACTMINNESOTA UNITED FCABOUTTERMS & CONDITIONS A strategy, creative and design agency in Minneapolis inventing the future by creating brands, products and experiences that move cultureforward.
ABOUT | ZEUS JONES
Growth above everything Growth above everything Growth above everything. Inertia is the enemy. Momentum is the antidote. Individually, we embrace the freedom to define our own career paths, and reinvent as needed. Collectively, we push each other to be brave, whether we’re sharing ideas or coming up with new ones.PEOPLE | ZEUS JONES
Get to know the strategists, designers, creatives and producers of Zeus Jones and all contributors to Athena Jones. CAREERS | ZEUS JONES Work with us. Work. with us. We are seeking ambitious, creative leaders to join our team. We look for individuals who have a natural inclination to lead, who bring something we can all learn from and have an aptitude for constant learning. If this is you, or if you know someone, please check out our job postings. GEN Z IDENTITY: A QUALITATIVE RESEARCH STUDY dscout. Zeus Jones. Together with dscout, we conducted a study in January 2020 to better understand Gen Z identity formation, expression and fluidity. We heard from 42 Gen Z participants who told us about themselves, their backgrounds and the role identity plays in theirlives.
INNOVATION IS HARD
Innovation is hard. Innovation is. an open marriage*. *Dependen. Innovation is the product of action — of inventive people working in a company that has a cohesive vision of the future. But taking action is hard. And the barriers that stand in its way can seem insurmountable. Well, here’s some advice for how to start knockingthem down.
ONO - PERSONALIZED NUTRITION FOR A BETTER FUTURE Ono is a food company unlike any other: delicious, personalized meals based on your DNA and biome and delivered direct to your door in reusable containers. At Ono, we grow most of our own ingredients through vertical farming & aquaponics.JACK SAMELS
Jack Samels specializes in Filmmaking, Art Direction and Graphic Design, Photography, Motion Graphics, Campaign Concepting THE FUTURE OF HEALTH CARE CHICAGO - A school bus rumbles down a narrow residential street, squeezing between parked cars, its frost-covered windows etched with handprints and proclamations of childhood love.Nora Hernandez waves and turns back toward home, making her way past tidy, if modest, front yards – swathes of arborvitae and neatly trimmed bluegrass glintingin the morning sun.
ELSA PERUSHEK
Elsa Perushek specializes in Brand Strategy, Business Strategy, Portfolio Strategy, Modern Research & Measurement, Operations That Make Change, Environmental and Social Responsiblity Strategy and Actions, Making Change Tangible, Operating in AmbiguityATHENA JONES
How to Shape Your Future. How should businesses respond to this unprecedented moment in history? We walk through the five shifts we use to shape more human futures. Athena is a playground for uncommon wisdom. Created by Zeus Jones. LIVE SCOPING SESSION Business is moving faster than ever, and there’s no one-size-fits-all playbook. A live scoping session is a free, no-strings-attached workshop where we work with you to mutually understand a problem and outline a course of action to solve it,together.
PLANTABLE | ZEUS JONES The work. Rooted in the science of long-term behavior change, Plantable is a platform that empowers people to transform their relationship with food by bringing together plant-based meal delivery, education and 1:1 support. We created a brand that makes behavior change attainable and even enjoyable by developing a new look andfeel, designing
HOW TO SHAPE YOUR FUTURE Our duty is to think ahead about the potential impact these drivers may have, and shape our future accordingly. Assess what resources you do have. Rather than focusing on your personal or organizational debts, focus on your strengths. At Zeus Jones, our greatest strengthis our creativity.
GET STARTED
Ono is a food company unlike any other: delicious, personalized meals based on your DNA and biome and delivered direct to your door in reusable containers. At Ono, we grow most of our own ingredients through vertical farming & aquaponics. OUR STORY - ZEUS JONES Our goal is to help you get in touch with what’s happening in your gut, so you can achieve balance in your mind and body. So you can live a life of feeling better. At Ono, we want to help everyone achieve a higher standard of health through delicious, convenient, affordable food. Ono was founded as a B-Corp because we want to hold ourselvesMADE FOR YOU
Completing Ono’s personal health assessment takes less than 5 minutes, and we’ll make it painless. We’ll need some samples of bodily fluids, but it’s fast and easy to collect them. Our in-house lab processes your samples, which means we can turn the results around faster, and control the quality and integrity of THE FUTURE OF HEALTH CARE CHICAGO - A school bus rumbles down a narrow residential street, squeezing between parked cars, its frost-covered windows etched with handprints and proclamations of childhood love.Nora Hernandez waves and turns back toward home, making her way past tidy, if modest, front yards – swathes of arborvitae and neatly trimmed bluegrass glintingin the morning sun.
FRANCINE THOMPSON
Francine Thompson specializes in Visual Design, Brand Design, Brand Activations, Creative Strategy, Visual Storytelling, Gen Z TRAJECTORY PLANNING TREND REPORT AND WORKBOOK we believe in planning long-term trajectories. To do this we work with our clients to explore the intersections of major drivers of change, ranging from economic forces to demographics. This exploration helps us better understan d the factors that will drive long-term change —and it also gives us a scenario to plan to. From there, we create visions for the future we might want to create with ZEUS JONES | BRAND, CULTURE & EXPERIENCEJONESESATHENACONTACTMINNESOTA UNITED FCABOUTTERMS & CONDITIONS A strategy, creative and design agency in Minneapolis inventing the future by creating brands, products and experiences that move cultureforward.
ABOUT | ZEUS JONES
Growth above everything Growth above everything Growth above everything. Inertia is the enemy. Momentum is the antidote. Individually, we embrace the freedom to define our own career paths, and reinvent as needed. Collectively, we push each other to be brave, whether we’re sharing ideas or coming up with new ones.PEOPLE | ZEUS JONES
Get to know the strategists, designers, creatives and producers of Zeus Jones and all contributors to Athena Jones. PLANTABLE | ZEUS JONES The work. Rooted in the science of long-term behavior change, Plantable is a platform that empowers people to transform their relationship with food by bringing together plant-based meal delivery, education and 1:1 support. We created a brand that makes behavior change attainable and even enjoyable by developing a new look andfeel, designing
HOW TO SHAPE YOUR FUTURE Our duty is to think ahead about the potential impact these drivers may have, and shape our future accordingly. Assess what resources you do have. Rather than focusing on your personal or organizational debts, focus on your strengths. At Zeus Jones, our greatest strengthis our creativity.
INNOVATION IS HARD
Innovation is hard. Innovation is. an open marriage*. *Dependen. Innovation is the product of action — of inventive people working in a company that has a cohesive vision of the future. But taking action is hard. And the barriers that stand in its way can seem insurmountable. Well, here’s some advice for how to start knockingthem down.
THE FLUID BRAND
The Fluid Brand. An Introduction. The brand has traditionally been a monolithic thing. Its roots are straightforward — brands were literally just a permanent sear, or brand mark, impressed onto livestock. The marks weren’t just decoration — they meantsomething, an
ONO - PERSONALIZED NUTRITION FOR A BETTER FUTURE Ono is a food company unlike any other: delicious, personalized meals based on your DNA and biome and delivered direct to your door in reusable containers. At Ono, we grow most of our own ingredients through vertical farming & aquaponics. THE FUTURE OF HEALTH CARE CHICAGO - A school bus rumbles down a narrow residential street, squeezing between parked cars, its frost-covered windows etched with handprints and proclamations of childhood love.Nora Hernandez waves and turns back toward home, making her way past tidy, if modest, front yards – swathes of arborvitae and neatly trimmed bluegrass glintingin the morning sun.
JACK SAMELS
Jack Samels specializes in Filmmaking, Art Direction and Graphic Design, Photography, Motion Graphics, Campaign Concepting ZEUS JONES | BRAND, CULTURE & EXPERIENCEJONESESATHENACONTACTMINNESOTA UNITED FCABOUTTERMS & CONDITIONS A strategy, creative and design agency in Minneapolis inventing the future by creating brands, products and experiences that move cultureforward.
ABOUT | ZEUS JONES
Growth above everything Growth above everything Growth above everything. Inertia is the enemy. Momentum is the antidote. Individually, we embrace the freedom to define our own career paths, and reinvent as needed. Collectively, we push each other to be brave, whether we’re sharing ideas or coming up with new ones.PEOPLE | ZEUS JONES
Get to know the strategists, designers, creatives and producers of Zeus Jones and all contributors to Athena Jones. PLANTABLE | ZEUS JONES The work. Rooted in the science of long-term behavior change, Plantable is a platform that empowers people to transform their relationship with food by bringing together plant-based meal delivery, education and 1:1 support. We created a brand that makes behavior change attainable and even enjoyable by developing a new look andfeel, designing
HOW TO SHAPE YOUR FUTURE Our duty is to think ahead about the potential impact these drivers may have, and shape our future accordingly. Assess what resources you do have. Rather than focusing on your personal or organizational debts, focus on your strengths. At Zeus Jones, our greatest strengthis our creativity.
INNOVATION IS HARD
Innovation is hard. Innovation is. an open marriage*. *Dependen. Innovation is the product of action — of inventive people working in a company that has a cohesive vision of the future. But taking action is hard. And the barriers that stand in its way can seem insurmountable. Well, here’s some advice for how to start knockingthem down.
THE FLUID BRAND
The Fluid Brand. An Introduction. The brand has traditionally been a monolithic thing. Its roots are straightforward — brands were literally just a permanent sear, or brand mark, impressed onto livestock. The marks weren’t just decoration — they meantsomething, an
ONO - PERSONALIZED NUTRITION FOR A BETTER FUTURE Ono is a food company unlike any other: delicious, personalized meals based on your DNA and biome and delivered direct to your door in reusable containers. At Ono, we grow most of our own ingredients through vertical farming & aquaponics. THE FUTURE OF HEALTH CARE CHICAGO - A school bus rumbles down a narrow residential street, squeezing between parked cars, its frost-covered windows etched with handprints and proclamations of childhood love.Nora Hernandez waves and turns back toward home, making her way past tidy, if modest, front yards – swathes of arborvitae and neatly trimmed bluegrass glintingin the morning sun.
JACK SAMELS
Jack Samels specializes in Filmmaking, Art Direction and Graphic Design, Photography, Motion Graphics, Campaign Concepting CAREERS | ZEUS JONES Work with us. Work. with us. We are seeking ambitious, creative leaders to join our team. We look for individuals who have a natural inclination to lead, who bring something we can all learn from and have an aptitude for constant learning. If this is you, or if you know someone, please check out our job postings. PLANTABLE | ZEUS JONES The work. Rooted in the science of long-term behavior change, Plantable is a platform that empowers people to transform their relationship with food by bringing together plant-based meal delivery, education and 1:1 support. We created a brand that makes behavior change attainable and even enjoyable by developing a new look andfeel, designing
ATHENA JONES
How to Shape Your Future. How should businesses respond to this unprecedented moment in history? We walk through the five shifts we use to shape more human futures. Athena is a playground for uncommon wisdom. Created by Zeus Jones. GEN Z IDENTITY: A QUALITATIVE RESEARCH STUDY dscout. Zeus Jones. Together with dscout, we conducted a study in January 2020 to better understand Gen Z identity formation, expression and fluidity. We heard from 42 Gen Z participants who told us about themselves, their backgrounds and the role identity plays in theirlives.
THE FLUID BRAND
The Fluid Brand. An Introduction. The brand has traditionally been a monolithic thing. Its roots are straightforward — brands were literally just a permanent sear, or brand mark, impressed onto livestock. The marks weren’t just decoration — they meantsomething, an
MADE FOR YOU
Completing Ono’s personal health assessment takes less than 5 minutes, and we’ll make it painless. We’ll need some samples of bodily fluids, but it’s fast and easy to collect them. Our in-house lab processes your samples, which means we can turn the results around faster, and control the quality and integrity of YOU DON’T KNOW ME (OR YOUR CONSUMERS) You’ve heard it before, but I’ll say it again: Gen Z is the most diverse generation ever. Almost half of them are people of color. They come from multiple backgrounds and must check many boxes.SAM STANFIELD
Sam Stanfield specializes in User Experience, Visual Design, DigitalProduct Design
ROB WHITE | ZEUS JONES Rob White specializes in Brand Strategy, Business Strategy, Portfolio Strategy, Business Disruption, Business Opportunity Analysis ADRIAN HO | ZEUS JONES Adrian Ho specializes in Brand Strategy, Business Strategy, Business & Category Disruption, Cultural Strategy, Editorial Strategy, ExperienceStrategy,
ZEUS JONES | BRAND, CULTURE & EXPERIENCEJONESESATHENACONTACTMINNESOTA UNITED FCABOUTTERMS & CONDITIONS A strategy, creative and design agency in Minneapolis inventing the future by creating brands, products and experiences that move cultureforward.
ABOUT | ZEUS JONES
Growth above everything Growth above everything Growth above everything. Inertia is the enemy. Momentum is the antidote. Individually, we embrace the freedom to define our own career paths, and reinvent as needed. Collectively, we push each other to be brave, whether we’re sharing ideas or coming up with new ones.PEOPLE | ZEUS JONES
Get to know the strategists, designers, creatives and producers of Zeus Jones and all contributors to Athena Jones. PLANTABLE | ZEUS JONES The work. Rooted in the science of long-term behavior change, Plantable is a platform that empowers people to transform their relationship with food by bringing together plant-based meal delivery, education and 1:1 support. We created a brand that makes behavior change attainable and even enjoyable by developing a new look andfeel, designing
HOW TO SHAPE YOUR FUTURE Our duty is to think ahead about the potential impact these drivers may have, and shape our future accordingly. Assess what resources you do have. Rather than focusing on your personal or organizational debts, focus on your strengths. At Zeus Jones, our greatest strengthis our creativity.
INNOVATION IS HARD
Innovation is hard. Innovation is. an open marriage*. *Dependen. Innovation is the product of action — of inventive people working in a company that has a cohesive vision of the future. But taking action is hard. And the barriers that stand in its way can seem insurmountable. Well, here’s some advice for how to start knockingthem down.
ONO - PERSONALIZED NUTRITION FOR A BETTER FUTURE Ono is a food company unlike any other: delicious, personalized meals based on your DNA and biome and delivered direct to your door in reusable containers. At Ono, we grow most of our own ingredients through vertical farming & aquaponics.THE FLUID BRAND
The Fluid Brand. An Introduction. The brand has traditionally been a monolithic thing. Its roots are straightforward — brands were literally just a permanent sear, or brand mark, impressed onto livestock. The marks weren’t just decoration — they meantsomething, an
THE FUTURE OF HEALTH CARE CHICAGO - A school bus rumbles down a narrow residential street, squeezing between parked cars, its frost-covered windows etched with handprints and proclamations of childhood love.Nora Hernandez waves and turns back toward home, making her way past tidy, if modest, front yards – swathes of arborvitae and neatly trimmed bluegrass glintingin the morning sun.
JACK SAMELS
Jack Samels specializes in Filmmaking, Art Direction and Graphic Design, Photography, Motion Graphics, Campaign Concepting ZEUS JONES | BRAND, CULTURE & EXPERIENCEJONESESATHENACONTACTMINNESOTA UNITED FCABOUTTERMS & CONDITIONS A strategy, creative and design agency in Minneapolis inventing the future by creating brands, products and experiences that move cultureforward.
ABOUT | ZEUS JONES
Growth above everything Growth above everything Growth above everything. Inertia is the enemy. Momentum is the antidote. Individually, we embrace the freedom to define our own career paths, and reinvent as needed. Collectively, we push each other to be brave, whether we’re sharing ideas or coming up with new ones.PEOPLE | ZEUS JONES
Get to know the strategists, designers, creatives and producers of Zeus Jones and all contributors to Athena Jones. PLANTABLE | ZEUS JONES The work. Rooted in the science of long-term behavior change, Plantable is a platform that empowers people to transform their relationship with food by bringing together plant-based meal delivery, education and 1:1 support. We created a brand that makes behavior change attainable and even enjoyable by developing a new look andfeel, designing
HOW TO SHAPE YOUR FUTURE Our duty is to think ahead about the potential impact these drivers may have, and shape our future accordingly. Assess what resources you do have. Rather than focusing on your personal or organizational debts, focus on your strengths. At Zeus Jones, our greatest strengthis our creativity.
INNOVATION IS HARD
Innovation is hard. Innovation is. an open marriage*. *Dependen. Innovation is the product of action — of inventive people working in a company that has a cohesive vision of the future. But taking action is hard. And the barriers that stand in its way can seem insurmountable. Well, here’s some advice for how to start knockingthem down.
ONO - PERSONALIZED NUTRITION FOR A BETTER FUTURE Ono is a food company unlike any other: delicious, personalized meals based on your DNA and biome and delivered direct to your door in reusable containers. At Ono, we grow most of our own ingredients through vertical farming & aquaponics.THE FLUID BRAND
The Fluid Brand. An Introduction. The brand has traditionally been a monolithic thing. Its roots are straightforward — brands were literally just a permanent sear, or brand mark, impressed onto livestock. The marks weren’t just decoration — they meantsomething, an
THE FUTURE OF HEALTH CARE CHICAGO - A school bus rumbles down a narrow residential street, squeezing between parked cars, its frost-covered windows etched with handprints and proclamations of childhood love.Nora Hernandez waves and turns back toward home, making her way past tidy, if modest, front yards – swathes of arborvitae and neatly trimmed bluegrass glintingin the morning sun.
JACK SAMELS
Jack Samels specializes in Filmmaking, Art Direction and Graphic Design, Photography, Motion Graphics, Campaign Concepting CAREERS | ZEUS JONES Work with us. Work. with us. We are seeking ambitious, creative leaders to join our team. We look for individuals who have a natural inclination to lead, who bring something we can all learn from and have an aptitude for constant learning. If this is you, or if you know someone, please check out our job postings. PLANTABLE | ZEUS JONES The work. Rooted in the science of long-term behavior change, Plantable is a platform that empowers people to transform their relationship with food by bringing together plant-based meal delivery, education and 1:1 support. We created a brand that makes behavior change attainable and even enjoyable by developing a new look andfeel, designing
ATHENA JONES
How to Shape Your Future. How should businesses respond to this unprecedented moment in history? We walk through the five shifts we use to shape more human futures. Athena is a playground for uncommon wisdom. Created by Zeus Jones. GEN Z IDENTITY: A QUALITATIVE RESEARCH STUDY dscout. Zeus Jones. Together with dscout, we conducted a study in January 2020 to better understand Gen Z identity formation, expression and fluidity. We heard from 42 Gen Z participants who told us about themselves, their backgrounds and the role identity plays in theirlives.
THE FLUID BRAND
The Fluid Brand. An Introduction. The brand has traditionally been a monolithic thing. Its roots are straightforward — brands were literally just a permanent sear, or brand mark, impressed onto livestock. The marks weren’t just decoration — they meantsomething, an
MADE FOR YOU
Completing Ono’s personal health assessment takes less than 5 minutes, and we’ll make it painless. We’ll need some samples of bodily fluids, but it’s fast and easy to collect them. Our in-house lab processes your samples, which means we can turn the results around faster, and control the quality and integrity of YOU DON’T KNOW ME (OR YOUR CONSUMERS) You’ve heard it before, but I’ll say it again: Gen Z is the most diverse generation ever. Almost half of them are people of color. They come from multiple backgrounds and must check many boxes.SAM STANFIELD
Sam Stanfield specializes in User Experience, Visual Design, DigitalProduct Design
ROB WHITE | ZEUS JONES Rob White specializes in Brand Strategy, Business Strategy, Portfolio Strategy, Business Disruption, Business Opportunity Analysis ADRIAN HO | ZEUS JONES Adrian Ho specializes in Brand Strategy, Business Strategy, Business & Category Disruption, Cultural Strategy, Editorial Strategy, ExperienceStrategy,
ZEUS JONES | BRAND, CULTURE & EXPERIENCEJONESESATHENACONTACTMINNESOTA UNITED FCABOUTTERMS & CONDITIONS A strategy, creative and design agency in Minneapolis inventing the future by creating brands, products and experiences that move cultureforward.
ABOUT | ZEUS JONES
Growth above everything Growth above everything Growth above everything. Inertia is the enemy. Momentum is the antidote. Individually, we embrace the freedom to define our own career paths, and reinvent as needed. Collectively, we push each other to be brave, whether we’re sharing ideas or coming up with new ones.PEOPLE | ZEUS JONES
Get to know the strategists, designers, creatives and producers of Zeus Jones and all contributors to Athena Jones. CAREERS | ZEUS JONES Work with us. Work. with us. We are seeking ambitious, creative leaders to join our team. We look for individuals who have a natural inclination to lead, who bring something we can all learn from and have an aptitude for constant learning. If this is you, or if you know someone, please check out our job postings.ATHENA JONES
How to Shape Your Future. How should businesses respond to this unprecedented moment in history? We walk through the five shifts we use to shape more human futures. Athena is a playground for uncommon wisdom. Created by Zeus Jones. GEN Z IDENTITY: A QUALITATIVE RESEARCH STUDY dscout. Zeus Jones. Together with dscout, we conducted a study in January 2020 to better understand Gen Z identity formation, expression and fluidity. We heard from 42 Gen Z participants who told us about themselves, their backgrounds and the role identity plays in theirlives.
ONO - PERSONALIZED NUTRITION FOR A BETTER FUTURE Ono is a food company unlike any other: delicious, personalized meals based on your DNA and biome and delivered direct to your door in reusable containers. At Ono, we grow most of our own ingredients through vertical farming & aquaponics.INNOVATION IS HARD
Innovation is hard. Innovation is. an open marriage*. *Dependen. Innovation is the product of action — of inventive people working in a company that has a cohesive vision of the future. But taking action is hard. And the barriers that stand in its way can seem insurmountable. Well, here’s some advice for how to start knockingthem down.
JACK SAMELS
Jack Samels specializes in Filmmaking, Art Direction and Graphic Design, Photography, Motion Graphics, Campaign Concepting THE FUTURE OF HEALTH CARE CHICAGO - A school bus rumbles down a narrow residential street, squeezing between parked cars, its frost-covered windows etched with handprints and proclamations of childhood love.Nora Hernandez waves and turns back toward home, making her way past tidy, if modest, front yards – swathes of arborvitae and neatly trimmed bluegrass glintingin the morning sun.
ZEUS JONES | BRAND, CULTURE & EXPERIENCEJONESESATHENACONTACTMINNESOTA UNITED FCABOUTTERMS & CONDITIONS A strategy, creative and design agency in Minneapolis inventing the future by creating brands, products and experiences that move cultureforward.
ABOUT | ZEUS JONES
Growth above everything Growth above everything Growth above everything. Inertia is the enemy. Momentum is the antidote. Individually, we embrace the freedom to define our own career paths, and reinvent as needed. Collectively, we push each other to be brave, whether we’re sharing ideas or coming up with new ones.PEOPLE | ZEUS JONES
Get to know the strategists, designers, creatives and producers of Zeus Jones and all contributors to Athena Jones. CAREERS | ZEUS JONES Work with us. Work. with us. We are seeking ambitious, creative leaders to join our team. We look for individuals who have a natural inclination to lead, who bring something we can all learn from and have an aptitude for constant learning. If this is you, or if you know someone, please check out our job postings.ATHENA JONES
How to Shape Your Future. How should businesses respond to this unprecedented moment in history? We walk through the five shifts we use to shape more human futures. Athena is a playground for uncommon wisdom. Created by Zeus Jones. GEN Z IDENTITY: A QUALITATIVE RESEARCH STUDY dscout. Zeus Jones. Together with dscout, we conducted a study in January 2020 to better understand Gen Z identity formation, expression and fluidity. We heard from 42 Gen Z participants who told us about themselves, their backgrounds and the role identity plays in theirlives.
ONO - PERSONALIZED NUTRITION FOR A BETTER FUTURE Ono is a food company unlike any other: delicious, personalized meals based on your DNA and biome and delivered direct to your door in reusable containers. At Ono, we grow most of our own ingredients through vertical farming & aquaponics.INNOVATION IS HARD
Innovation is hard. Innovation is. an open marriage*. *Dependen. Innovation is the product of action — of inventive people working in a company that has a cohesive vision of the future. But taking action is hard. And the barriers that stand in its way can seem insurmountable. Well, here’s some advice for how to start knockingthem down.
JACK SAMELS
Jack Samels specializes in Filmmaking, Art Direction and Graphic Design, Photography, Motion Graphics, Campaign Concepting THE FUTURE OF HEALTH CARE CHICAGO - A school bus rumbles down a narrow residential street, squeezing between parked cars, its frost-covered windows etched with handprints and proclamations of childhood love.Nora Hernandez waves and turns back toward home, making her way past tidy, if modest, front yards – swathes of arborvitae and neatly trimmed bluegrass glintingin the morning sun.
CAREERS | ZEUS JONES Work with us. Work. with us. We are seeking ambitious, creative leaders to join our team. We look for individuals who have a natural inclination to lead, who bring something we can all learn from and have an aptitude for constant learning. If this is you, or if you know someone, please check out our job postings. PLANTABLE | ZEUS JONES The work. Rooted in the science of long-term behavior change, Plantable is a platform that empowers people to transform their relationship with food by bringing together plant-based meal delivery, education and 1:1 support. We created a brand that makes behavior change attainable and even enjoyable by developing a new look andfeel, designing
GET STARTED
Get Started. Skip to content. Get in Touch. As you can tell, we’re passionate about the future of food. We’d love to collaborate and help you determine how your brand and business can be a vital part of the future. e: food@zeusjones.com. p: 612.279.1400. O no! We wish Onowere real too.
THE FLUID BRAND
The Fluid Brand. An Introduction. The brand has traditionally been a monolithic thing. Its roots are straightforward — brands were literally just a permanent sear, or brand mark, impressed onto livestock. The marks weren’t just decoration — they meantsomething, an
FRANCINE THOMPSON
Francine Thompson specializes in Visual Design, Brand Design, Brand Activations, Creative Strategy, Visual Storytelling, Gen ZELSA PERUSHEK
Elsa Perushek specializes in Brand Strategy, Business Strategy, Portfolio Strategy, Modern Research & Measurement, Operations That Make Change, Environmental and Social Responsiblity Strategy and Actions, Making Change Tangible, Operating in Ambiguity ROB WHITE | ZEUS JONES Rob White specializes in Brand Strategy, Business Strategy, Portfolio Strategy, Business Disruption, Business Opportunity Analysis ADRIAN HO | ZEUS JONES Adrian Ho specializes in Brand Strategy, Business Strategy, Business & Category Disruption, Cultural Strategy, Editorial Strategy, ExperienceStrategy,
OUR STORY - ONO
Our goal is to help you get in touch with what’s happening in your gut, so you can achieve balance in your mind and body. So you can live a life of feeling better. At Ono, we want to help everyone achieve a higher standard of health through delicious, convenient, affordable food. Ono was founded as a B-Corp because we want to hold ourselves TRAJECTORY PLANNING TREND REPORT AND WORKBOOK we believe in planning long-term trajectories. To do this we work with our clients to explore the intersections of major drivers of change, ranging from economic forces to demographics. This exploration helps us better understan d the factors that will drive long-term change —and it also gives us a scenario to plan to. From there, we create visions for the future we might want to create with ZEUS JONES | BRAND, CULTURE & EXPERIENCEJONESESATHENACONTACTMINNESOTA UNITED FCABOUTTERMS & CONDITIONS A strategy, creative and design agency in Minneapolis inventing the future by creating brands, products and experiences that move cultureforward.
ABOUT | ZEUS JONES
Growth above everything Growth above everything Growth above everything. Inertia is the enemy. Momentum is the antidote. Individually, we embrace the freedom to define our own career paths, and reinvent as needed. Collectively, we push each other to be brave, whether we’re sharing ideas or coming up with new ones.PEOPLE | ZEUS JONES
Get to know the strategists, designers, creatives and producers of Zeus Jones and all contributors to Athena Jones. CAREERS | ZEUS JONES Work with us. Work. with us. We are seeking ambitious, creative leaders to join our team. We look for individuals who have a natural inclination to lead, who bring something we can all learn from and have an aptitude for constant learning. If this is you, or if you know someone, please check out our job postings.ATHENA JONES
How to Shape Your Future. How should businesses respond to this unprecedented moment in history? We walk through the five shifts we use to shape more human futures. Athena is a playground for uncommon wisdom. Created by Zeus Jones. GEN Z IDENTITY: A QUALITATIVE RESEARCH STUDY dscout. Zeus Jones. Together with dscout, we conducted a study in January 2020 to better understand Gen Z identity formation, expression and fluidity. We heard from 42 Gen Z participants who told us about themselves, their backgrounds and the role identity plays in theirlives.
INNOVATION IS HARD
Innovation is hard. Innovation is. an open marriage*. *Dependen. Innovation is the product of action — of inventive people working in a company that has a cohesive vision of the future. But taking action is hard. And the barriers that stand in its way can seem insurmountable. Well, here’s some advice for how to start knockingthem down.
ONO - PERSONALIZED NUTRITION FOR A BETTER FUTURE Ono is a food company unlike any other: delicious, personalized meals based on your DNA and biome and delivered direct to your door in reusable containers. At Ono, we grow most of our own ingredients through vertical farming & aquaponics.JACK SAMELS
Jack Samels specializes in Filmmaking, Art Direction and Graphic Design, Photography, Motion Graphics, Campaign Concepting THE FUTURE OF HEALTH CARE CHICAGO - A school bus rumbles down a narrow residential street, squeezing between parked cars, its frost-covered windows etched with handprints and proclamations of childhood love.Nora Hernandez waves and turns back toward home, making her way past tidy, if modest, front yards – swathes of arborvitae and neatly trimmed bluegrass glintingin the morning sun.
ZEUS JONES | BRAND, CULTURE & EXPERIENCEJONESESATHENACONTACTMINNESOTA UNITED FCABOUTTERMS & CONDITIONS A strategy, creative and design agency in Minneapolis inventing the future by creating brands, products and experiences that move cultureforward.
ABOUT | ZEUS JONES
Growth above everything Growth above everything Growth above everything. Inertia is the enemy. Momentum is the antidote. Individually, we embrace the freedom to define our own career paths, and reinvent as needed. Collectively, we push each other to be brave, whether we’re sharing ideas or coming up with new ones.PEOPLE | ZEUS JONES
Get to know the strategists, designers, creatives and producers of Zeus Jones and all contributors to Athena Jones. CAREERS | ZEUS JONES Work with us. Work. with us. We are seeking ambitious, creative leaders to join our team. We look for individuals who have a natural inclination to lead, who bring something we can all learn from and have an aptitude for constant learning. If this is you, or if you know someone, please check out our job postings.ATHENA JONES
How to Shape Your Future. How should businesses respond to this unprecedented moment in history? We walk through the five shifts we use to shape more human futures. Athena is a playground for uncommon wisdom. Created by Zeus Jones. GEN Z IDENTITY: A QUALITATIVE RESEARCH STUDY dscout. Zeus Jones. Together with dscout, we conducted a study in January 2020 to better understand Gen Z identity formation, expression and fluidity. We heard from 42 Gen Z participants who told us about themselves, their backgrounds and the role identity plays in theirlives.
INNOVATION IS HARD
Innovation is hard. Innovation is. an open marriage*. *Dependen. Innovation is the product of action — of inventive people working in a company that has a cohesive vision of the future. But taking action is hard. And the barriers that stand in its way can seem insurmountable. Well, here’s some advice for how to start knockingthem down.
ONO - PERSONALIZED NUTRITION FOR A BETTER FUTURE Ono is a food company unlike any other: delicious, personalized meals based on your DNA and biome and delivered direct to your door in reusable containers. At Ono, we grow most of our own ingredients through vertical farming & aquaponics.JACK SAMELS
Jack Samels specializes in Filmmaking, Art Direction and Graphic Design, Photography, Motion Graphics, Campaign Concepting THE FUTURE OF HEALTH CARE CHICAGO - A school bus rumbles down a narrow residential street, squeezing between parked cars, its frost-covered windows etched with handprints and proclamations of childhood love.Nora Hernandez waves and turns back toward home, making her way past tidy, if modest, front yards – swathes of arborvitae and neatly trimmed bluegrass glintingin the morning sun.
CAREERS | ZEUS JONES Work with us. Work. with us. We are seeking ambitious, creative leaders to join our team. We look for individuals who have a natural inclination to lead, who bring something we can all learn from and have an aptitude for constant learning. If this is you, or if you know someone, please check out our job postings. PLANTABLE | ZEUS JONES The work. Rooted in the science of long-term behavior change, Plantable is a platform that empowers people to transform their relationship with food by bringing together plant-based meal delivery, education and 1:1 support. We created a brand that makes behavior change attainable and even enjoyable by developing a new look andfeel, designing
GET STARTED
Get Started. Skip to content. Get in Touch. As you can tell, we’re passionate about the future of food. We’d love to collaborate and help you determine how your brand and business can be a vital part of the future. e: food@zeusjones.com. p: 612.279.1400. O no! We wish Onowere real too.
THE FLUID BRAND
The Fluid Brand. An Introduction. The brand has traditionally been a monolithic thing. Its roots are straightforward — brands were literally just a permanent sear, or brand mark, impressed onto livestock. The marks weren’t just decoration — they meantsomething, an
FRANCINE THOMPSON
Francine Thompson specializes in Visual Design, Brand Design, Brand Activations, Creative Strategy, Visual Storytelling, Gen ZELSA PERUSHEK
Elsa Perushek specializes in Brand Strategy, Business Strategy, Portfolio Strategy, Modern Research & Measurement, Operations That Make Change, Environmental and Social Responsiblity Strategy and Actions, Making Change Tangible, Operating in Ambiguity ROB WHITE | ZEUS JONES Rob White specializes in Brand Strategy, Business Strategy, Portfolio Strategy, Business Disruption, Business Opportunity Analysis ADRIAN HO | ZEUS JONES Adrian Ho specializes in Brand Strategy, Business Strategy, Business & Category Disruption, Cultural Strategy, Editorial Strategy, ExperienceStrategy,
OUR STORY - ONO
Our goal is to help you get in touch with what’s happening in your gut, so you can achieve balance in your mind and body. So you can live a life of feeling better. At Ono, we want to help everyone achieve a higher standard of health through delicious, convenient, affordable food. Ono was founded as a B-Corp because we want to hold ourselves TRAJECTORY PLANNING TREND REPORT AND WORKBOOK we believe in planning long-term trajectories. To do this we work with our clients to explore the intersections of major drivers of change, ranging from economic forces to demographics. This exploration helps us better understan d the factors that will drive long-term change —and it also gives us a scenario to plan to. From there, we create visions for the future we might want to create with ZEUS JONES | BRAND, CULTURE & EXPERIENCEJONESESATHENACONTACTMINNESOTA UNITED FCABOUTTERMS & CONDITIONS A strategy, creative and design agency in Minneapolis inventing the future by creating brands, products and experiences that move cultureforward.
ABOUT | ZEUS JONES
Growth above everything Growth above everything Growth above everything. Inertia is the enemy. Momentum is the antidote. Individually, we embrace the freedom to define our own career paths, and reinvent as needed. Collectively, we push each other to be brave, whether we’re sharing ideas or coming up with new ones.PEOPLE | ZEUS JONES
Get to know the strategists, designers, creatives and producers of Zeus Jones and all contributors to Athena Jones. PLANTABLE | ZEUS JONES The work. Rooted in the science of long-term behavior change, Plantable is a platform that empowers people to transform their relationship with food by bringing together plant-based meal delivery, education and 1:1 support. We created a brand that makes behavior change attainable and even enjoyable by developing a new look andfeel, designing
HOW TO SHAPE YOUR FUTURE Our duty is to think ahead about the potential impact these drivers may have, and shape our future accordingly. Assess what resources you do have. Rather than focusing on your personal or organizational debts, focus on your strengths. At Zeus Jones, our greatest strengthis our creativity.
ONO - PERSONALIZED NUTRITION FOR A BETTER FUTURE Ono is a food company unlike any other: delicious, personalized meals based on your DNA and biome and delivered direct to your door in reusable containers. At Ono, we grow most of our own ingredients through vertical farming & aquaponics.INNOVATION IS HARD
Innovation is hard. Innovation is. an open marriage*. *Dependen. Innovation is the product of action — of inventive people working in a company that has a cohesive vision of the future. But taking action is hard. And the barriers that stand in its way can seem insurmountable. Well, here’s some advice for how to start knockingthem down.
THE FLUID BRAND
The Fluid Brand. An Introduction. The brand has traditionally been a monolithic thing. Its roots are straightforward — brands were literally just a permanent sear, or brand mark, impressed onto livestock. The marks weren’t just decoration — they meantsomething, an
THE FUTURE OF HEALTH CARE CHICAGO - A school bus rumbles down a narrow residential street, squeezing between parked cars, its frost-covered windows etched with handprints and proclamations of childhood love.Nora Hernandez waves and turns back toward home, making her way past tidy, if modest, front yards – swathes of arborvitae and neatly trimmed bluegrass glintingin the morning sun.
JACK SAMELS
Jack Samels specializes in Filmmaking, Art Direction and Graphic Design, Photography, Motion Graphics, Campaign Concepting ZEUS JONES | BRAND, CULTURE & EXPERIENCEJONESESATHENACONTACTMINNESOTA UNITED FCABOUTTERMS & CONDITIONS A strategy, creative and design agency in Minneapolis inventing the future by creating brands, products and experiences that move cultureforward.
ABOUT | ZEUS JONES
Growth above everything Growth above everything Growth above everything. Inertia is the enemy. Momentum is the antidote. Individually, we embrace the freedom to define our own career paths, and reinvent as needed. Collectively, we push each other to be brave, whether we’re sharing ideas or coming up with new ones.PEOPLE | ZEUS JONES
Get to know the strategists, designers, creatives and producers of Zeus Jones and all contributors to Athena Jones. PLANTABLE | ZEUS JONES The work. Rooted in the science of long-term behavior change, Plantable is a platform that empowers people to transform their relationship with food by bringing together plant-based meal delivery, education and 1:1 support. We created a brand that makes behavior change attainable and even enjoyable by developing a new look andfeel, designing
HOW TO SHAPE YOUR FUTURE Our duty is to think ahead about the potential impact these drivers may have, and shape our future accordingly. Assess what resources you do have. Rather than focusing on your personal or organizational debts, focus on your strengths. At Zeus Jones, our greatest strengthis our creativity.
ONO - PERSONALIZED NUTRITION FOR A BETTER FUTURE Ono is a food company unlike any other: delicious, personalized meals based on your DNA and biome and delivered direct to your door in reusable containers. At Ono, we grow most of our own ingredients through vertical farming & aquaponics.INNOVATION IS HARD
Innovation is hard. Innovation is. an open marriage*. *Dependen. Innovation is the product of action — of inventive people working in a company that has a cohesive vision of the future. But taking action is hard. And the barriers that stand in its way can seem insurmountable. Well, here’s some advice for how to start knockingthem down.
THE FLUID BRAND
The Fluid Brand. An Introduction. The brand has traditionally been a monolithic thing. Its roots are straightforward — brands were literally just a permanent sear, or brand mark, impressed onto livestock. The marks weren’t just decoration — they meantsomething, an
THE FUTURE OF HEALTH CARE CHICAGO - A school bus rumbles down a narrow residential street, squeezing between parked cars, its frost-covered windows etched with handprints and proclamations of childhood love.Nora Hernandez waves and turns back toward home, making her way past tidy, if modest, front yards – swathes of arborvitae and neatly trimmed bluegrass glintingin the morning sun.
JACK SAMELS
Jack Samels specializes in Filmmaking, Art Direction and Graphic Design, Photography, Motion Graphics, Campaign Concepting CAREERS | ZEUS JONES Work with us. Work. with us. We are seeking ambitious, creative leaders to join our team. We look for individuals who have a natural inclination to lead, who bring something we can all learn from and have an aptitude for constant learning. If this is you, or if you know someone, please check out our job postings. PLANTABLE | ZEUS JONES The work. Rooted in the science of long-term behavior change, Plantable is a platform that empowers people to transform their relationship with food by bringing together plant-based meal delivery, education and 1:1 support. We created a brand that makes behavior change attainable and even enjoyable by developing a new look andfeel, designing
ATHENA JONES
How to Shape Your Future. How should businesses respond to this unprecedented moment in history? We walk through the five shifts we use to shape more human futures. Athena is a playground for uncommon wisdom. Created by Zeus Jones.THE FLUID BRAND
The Fluid Brand. An Introduction. The brand has traditionally been a monolithic thing. Its roots are straightforward — brands were literally just a permanent sear, or brand mark, impressed onto livestock. The marks weren’t just decoration — they meantsomething, an
GEN Z IDENTITY: A QUALITATIVE RESEARCH STUDY dscout. Zeus Jones. Together with dscout, we conducted a study in January 2020 to better understand Gen Z identity formation, expression and fluidity. We heard from 42 Gen Z participants who told us about themselves, their backgrounds and the role identity plays in theirlives.
MADE FOR YOU
Completing Ono’s personal health assessment takes less than 5 minutes, and we’ll make it painless. We’ll need some samples of bodily fluids, but it’s fast and easy to collect them. Our in-house lab processes your samples, which means we can turn the results around faster, and control the quality and integrity ofFRANCINE THOMPSON
Francine Thompson specializes in Visual Design, Brand Design, Brand Activations, Creative Strategy, Visual Storytelling, Gen Z ROB WHITE | ZEUS JONES Rob White specializes in Brand Strategy, Business Strategy, Portfolio Strategy, Business Disruption, Business Opportunity AnalysisSAM STANFIELD
Sam Stanfield specializes in User Experience, Visual Design, DigitalProduct Design
ADRIAN HO | ZEUS JONES Adrian Ho specializes in Brand Strategy, Business Strategy, Business & Category Disruption, Cultural Strategy, Editorial Strategy, ExperienceStrategy,
ZEUS JONES | BRAND, CULTURE & EXPERIENCEJONESESATHENACONTACTMINNESOTA UNITED FCABOUTTERMS & CONDITIONS A strategy, creative and design agency in Minneapolis inventing the future by creating brands, products and experiences that move cultureforward.
ABOUT | ZEUS JONES
Growth above everything Growth above everything Growth above everything. Inertia is the enemy. Momentum is the antidote. Individually, we embrace the freedom to define our own career paths, and reinvent as needed. Collectively, we push each other to be brave, whether we’re sharing ideas or coming up with new ones.PEOPLE | ZEUS JONES
Get to know the strategists, designers, creatives and producers of Zeus Jones and all contributors to Athena Jones. CAREERS | ZEUS JONES Work with us. Work. with us. We are seeking ambitious, creative leaders to join our team. We look for individuals who have a natural inclination to lead, who bring something we can all learn from and have an aptitude for constant learning. If this is you, or if you know someone, please check out our job postings. HOW TO SHAPE YOUR FUTURE Our duty is to think ahead about the potential impact these drivers may have, and shape our future accordingly. Assess what resources you do have. Rather than focusing on your personal or organizational debts, focus on your strengths. At Zeus Jones, our greatest strengthis our creativity.
INNOVATION IS HARD
Innovation is hard. Innovation is. an open marriage*. *Dependen. Innovation is the product of action — of inventive people working in a company that has a cohesive vision of the future. But taking action is hard. And the barriers that stand in its way can seem insurmountable. Well, here’s some advice for how to start knockingthem down.
ONO - PERSONALIZED NUTRITION FOR A BETTER FUTURE Ono is a food company unlike any other: delicious, personalized meals based on your DNA and biome and delivered direct to your door in reusable containers. At Ono, we grow most of our own ingredients through vertical farming & aquaponics. THE FUTURE OF HEALTH CARE CHICAGO - A school bus rumbles down a narrow residential street, squeezing between parked cars, its frost-covered windows etched with handprints and proclamations of childhood love.Nora Hernandez waves and turns back toward home, making her way past tidy, if modest, front yards – swathes of arborvitae and neatly trimmed bluegrass glintingin the morning sun.
JACK SAMELS
Jack Samels specializes in Filmmaking, Art Direction and Graphic Design, Photography, Motion Graphics, Campaign Concepting ROB WHITE | ZEUS JONES Rob White specializes in Brand Strategy, Business Strategy, Portfolio Strategy, Business Disruption, Business Opportunity Analysis ZEUS JONES | BRAND, CULTURE & EXPERIENCEJONESESATHENACONTACTMINNESOTA UNITED FCABOUTTERMS & CONDITIONS A strategy, creative and design agency in Minneapolis inventing the future by creating brands, products and experiences that move cultureforward.
ABOUT | ZEUS JONES
Growth above everything Growth above everything Growth above everything. Inertia is the enemy. Momentum is the antidote. Individually, we embrace the freedom to define our own career paths, and reinvent as needed. Collectively, we push each other to be brave, whether we’re sharing ideas or coming up with new ones.PEOPLE | ZEUS JONES
Get to know the strategists, designers, creatives and producers of Zeus Jones and all contributors to Athena Jones. CAREERS | ZEUS JONES Work with us. Work. with us. We are seeking ambitious, creative leaders to join our team. We look for individuals who have a natural inclination to lead, who bring something we can all learn from and have an aptitude for constant learning. If this is you, or if you know someone, please check out our job postings. HOW TO SHAPE YOUR FUTURE Our duty is to think ahead about the potential impact these drivers may have, and shape our future accordingly. Assess what resources you do have. Rather than focusing on your personal or organizational debts, focus on your strengths. At Zeus Jones, our greatest strengthis our creativity.
INNOVATION IS HARD
Innovation is hard. Innovation is. an open marriage*. *Dependen. Innovation is the product of action — of inventive people working in a company that has a cohesive vision of the future. But taking action is hard. And the barriers that stand in its way can seem insurmountable. Well, here’s some advice for how to start knockingthem down.
ONO - PERSONALIZED NUTRITION FOR A BETTER FUTURE Ono is a food company unlike any other: delicious, personalized meals based on your DNA and biome and delivered direct to your door in reusable containers. At Ono, we grow most of our own ingredients through vertical farming & aquaponics. THE FUTURE OF HEALTH CARE CHICAGO - A school bus rumbles down a narrow residential street, squeezing between parked cars, its frost-covered windows etched with handprints and proclamations of childhood love.Nora Hernandez waves and turns back toward home, making her way past tidy, if modest, front yards – swathes of arborvitae and neatly trimmed bluegrass glintingin the morning sun.
JACK SAMELS
Jack Samels specializes in Filmmaking, Art Direction and Graphic Design, Photography, Motion Graphics, Campaign Concepting ROB WHITE | ZEUS JONES Rob White specializes in Brand Strategy, Business Strategy, Portfolio Strategy, Business Disruption, Business Opportunity Analysis CAREERS | ZEUS JONES Work with us. Work. with us. We are seeking ambitious, creative leaders to join our team. We look for individuals who have a natural inclination to lead, who bring something we can all learn from and have an aptitude for constant learning. If this is you, or if you know someone, please check out our job postings. SERVICES & EXPERTISE Zeus Jones is a hybrid business consultancy and creative agency. We solve brand, innovation, and creative problems for companies shapingthe future.
PLANTABLE | ZEUS JONES The work. Rooted in the science of long-term behavior change, Plantable is a platform that empowers people to transform their relationship with food by bringing together plant-based meal delivery, education and 1:1 support. We created a brand that makes behavior change attainable and even enjoyable by developing a new look andfeel, designing
ATHENA JONES
How to Shape Your Future. How should businesses respond to this unprecedented moment in history? We walk through the five shifts we use to shape more human futures. Athena is a playground for uncommon wisdom. Created by Zeus Jones.THE FLUID BRAND
The Fluid Brand. An Introduction. The brand has traditionally been a monolithic thing. Its roots are straightforward — brands were literally just a permanent sear, or brand mark, impressed onto livestock. The marks weren’t just decoration — they meantsomething, an
MADE FOR YOU
Completing Ono’s personal health assessment takes less than 5 minutes, and we’ll make it painless. We’ll need some samples of bodily fluids, but it’s fast and easy to collect them. Our in-house lab processes your samples, which means we can turn the results around faster, and control the quality and integrity ofELSA PERUSHEK
Elsa Perushek specializes in Brand Strategy, Business Strategy, Portfolio Strategy, Modern Research & Measurement, Operations That Make Change, Environmental and Social Responsiblity Strategy and Actions, Making Change Tangible, Operating in Ambiguity ROB WHITE | ZEUS JONES Rob White specializes in Brand Strategy, Business Strategy, Portfolio Strategy, Business Disruption, Business Opportunity AnalysisSAM STANFIELD
Sam Stanfield specializes in User Experience, Visual Design, DigitalProduct Design
ADRIAN HO | ZEUS JONES Adrian Ho specializes in Brand Strategy, Business Strategy, Business & Category Disruption, Cultural Strategy, Editorial Strategy, ExperienceStrategy,
ZEUS JONES | BRAND, CULTURE & EXPERIENCEJONESESATHENACONTACTMINNESOTA UNITED FCABOUTTERMS & CONDITIONS A strategy, creative and design agency in Minneapolis inventing the future by creating brands, products and experiences that move cultureforward.
ABOUT | ZEUS JONESALEXANDER CUTLER ZEUS JONES LTDZEUS COMPANYZEUS PLASTICSZEUS JONES CAREERSZEUS JONES MINNEAPOLIS Growth above everything Growth above everything Growth above everything. Inertia is the enemy. Momentum is the antidote. Individually, we embrace the freedom to define our own career paths, and reinvent as needed. Collectively, we push each other to be brave, whether we’re sharing ideas or coming up with new ones.PEOPLE | ZEUS JONES
Get to know the strategists, designers, creatives and producers of Zeus Jones and all contributors to Athena Jones. CAREERS | ZEUS JONES Work with us. Work. with us. We are seeking ambitious, creative leaders to join our team. We look for individuals who have a natural inclination to lead, who bring something we can all learn from and have an aptitude for constant learning. If this is you, or if you know someone, please check out our job postings. HOW TO SHAPE YOUR FUTURE Our duty is to think ahead about the potential impact these drivers may have, and shape our future accordingly. Assess what resources you do have. Rather than focusing on your personal or organizational debts, focus on your strengths. At Zeus Jones, our greatest strengthis our creativity.
INNOVATION IS HARD
Innovation is hard. Innovation is. an open marriage*. *Dependen. Innovation is the product of action — of inventive people working in a company that has a cohesive vision of the future. But taking action is hard. And the barriers that stand in its way can seem insurmountable. Well, here’s some advice for how to start knockingthem down.
ONO - PERSONALIZED NUTRITION FOR A BETTER FUTURE Ono is a food company unlike any other: delicious, personalized meals based on your DNA and biome and delivered direct to your door in reusable containers. At Ono, we grow most of our own ingredients through vertical farming & aquaponics. THE FUTURE OF HEALTH CARE CHICAGO - A school bus rumbles down a narrow residential street, squeezing between parked cars, its frost-covered windows etched with handprints and proclamations of childhood love.Nora Hernandez waves and turns back toward home, making her way past tidy, if modest, front yards – swathes of arborvitae and neatly trimmed bluegrass glintingin the morning sun.
JACK SAMELS
Jack Samels specializes in Filmmaking, Art Direction and Graphic Design, Photography, Motion Graphics, Campaign Concepting ROB WHITE | ZEUS JONES Rob White specializes in Brand Strategy, Business Strategy, Portfolio Strategy, Business Disruption, Business Opportunity Analysis ZEUS JONES | BRAND, CULTURE & EXPERIENCEJONESESATHENACONTACTMINNESOTA UNITED FCABOUTTERMS & CONDITIONS A strategy, creative and design agency in Minneapolis inventing the future by creating brands, products and experiences that move cultureforward.
ABOUT | ZEUS JONESALEXANDER CUTLER ZEUS JONES LTDZEUS COMPANYZEUS PLASTICSZEUS JONES CAREERSZEUS JONES MINNEAPOLIS Growth above everything Growth above everything Growth above everything. Inertia is the enemy. Momentum is the antidote. Individually, we embrace the freedom to define our own career paths, and reinvent as needed. Collectively, we push each other to be brave, whether we’re sharing ideas or coming up with new ones.PEOPLE | ZEUS JONES
Get to know the strategists, designers, creatives and producers of Zeus Jones and all contributors to Athena Jones. CAREERS | ZEUS JONES Work with us. Work. with us. We are seeking ambitious, creative leaders to join our team. We look for individuals who have a natural inclination to lead, who bring something we can all learn from and have an aptitude for constant learning. If this is you, or if you know someone, please check out our job postings. HOW TO SHAPE YOUR FUTURE Our duty is to think ahead about the potential impact these drivers may have, and shape our future accordingly. Assess what resources you do have. Rather than focusing on your personal or organizational debts, focus on your strengths. At Zeus Jones, our greatest strengthis our creativity.
INNOVATION IS HARD
Innovation is hard. Innovation is. an open marriage*. *Dependen. Innovation is the product of action — of inventive people working in a company that has a cohesive vision of the future. But taking action is hard. And the barriers that stand in its way can seem insurmountable. Well, here’s some advice for how to start knockingthem down.
ONO - PERSONALIZED NUTRITION FOR A BETTER FUTURE Ono is a food company unlike any other: delicious, personalized meals based on your DNA and biome and delivered direct to your door in reusable containers. At Ono, we grow most of our own ingredients through vertical farming & aquaponics. THE FUTURE OF HEALTH CARE CHICAGO - A school bus rumbles down a narrow residential street, squeezing between parked cars, its frost-covered windows etched with handprints and proclamations of childhood love.Nora Hernandez waves and turns back toward home, making her way past tidy, if modest, front yards – swathes of arborvitae and neatly trimmed bluegrass glintingin the morning sun.
JACK SAMELS
Jack Samels specializes in Filmmaking, Art Direction and Graphic Design, Photography, Motion Graphics, Campaign Concepting ROB WHITE | ZEUS JONES Rob White specializes in Brand Strategy, Business Strategy, Portfolio Strategy, Business Disruption, Business Opportunity Analysis CAREERS | ZEUS JONES Work with us. Work. with us. We are seeking ambitious, creative leaders to join our team. We look for individuals who have a natural inclination to lead, who bring something we can all learn from and have an aptitude for constant learning. If this is you, or if you know someone, please check out our job postings. SERVICES & EXPERTISE Zeus Jones is a hybrid business consultancy and creative agency. We solve brand, innovation, and creative problems for companies shapingthe future.
PLANTABLE | ZEUS JONES The work. Rooted in the science of long-term behavior change, Plantable is a platform that empowers people to transform their relationship with food by bringing together plant-based meal delivery, education and 1:1 support. We created a brand that makes behavior change attainable and even enjoyable by developing a new look andfeel, designing
ATHENA JONES
How to Shape Your Future. How should businesses respond to this unprecedented moment in history? We walk through the five shifts we use to shape more human futures. Athena is a playground for uncommon wisdom. Created by Zeus Jones.THE FLUID BRAND
The Fluid Brand. An Introduction. The brand has traditionally been a monolithic thing. Its roots are straightforward — brands were literally just a permanent sear, or brand mark, impressed onto livestock. The marks weren’t just decoration — they meantsomething, an
MADE FOR YOU
Completing Ono’s personal health assessment takes less than 5 minutes, and we’ll make it painless. We’ll need some samples of bodily fluids, but it’s fast and easy to collect them. Our in-house lab processes your samples, which means we can turn the results around faster, and control the quality and integrity ofELSA PERUSHEK
Elsa Perushek specializes in Brand Strategy, Business Strategy, Portfolio Strategy, Modern Research & Measurement, Operations That Make Change, Environmental and Social Responsiblity Strategy and Actions, Making Change Tangible, Operating in Ambiguity ROB WHITE | ZEUS JONES Rob White specializes in Brand Strategy, Business Strategy, Portfolio Strategy, Business Disruption, Business Opportunity AnalysisSAM STANFIELD
Sam Stanfield specializes in User Experience, Visual Design, DigitalProduct Design
ADRIAN HO | ZEUS JONES Adrian Ho specializes in Brand Strategy, Business Strategy, Business & Category Disruption, Cultural Strategy, Editorial Strategy, ExperienceStrategy,
We’re in a moment filled with unknowns. At Zeus Jones, we plan to face this uncertainty and ambiguity the way we always do: with optimism and enthusiasm for the future. Read moreClose
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ZEUS JONES | BRAND, CULTURE & EXPERIENCE Most people can only see today. Yet the greatest threat to people, and to business, is a lack of imagination. We help brands imagine a newworld.
What we're working on1of6
CREATING A NEW TECH CATEGORY THAT COMBATS LONELINESS. SETTING NEW ORGANIZATIONAL STRATEGIES THAT SHAPE A PORTFOLIO OF BRANDSSHOPPERS LOVE.
BUILDING DIVERSITY, INCLUSION, AND SOCIAL GOOD INTO THE CORE OF ONE OF THE LARGEST TECH COMPANIES. SHAPING GLOBAL EDITORIAL STRATEGIES THAT HELP PEOPLE GET OFF THECOUCH.
LAUNCHING A PRODUCT THAT GIVES PEOPLE CONTROL OVER HOW THEY FEEL. DESIGNING DIGITAL EXPERIENCES THAT EMPOWER DIABETICS TO STRESS LESSAND LIVE BETTER.
How'd you do that? NextRight Arrow Athena Issue 02: Human Futures How do we build a world that's _better for people?_Tell me more
NEW IDEAS FOR A NEW WORLD*
AVEDA
Introducing a legacy brand to a modern audience through sustainability.*
AVEDA
Introducing a legacy brand to a modern audience through sustainability.*
AVEDA
Introducing a legacy brand to a modern audience through sustainability.*
PLANTABLE
Creating a new category at the apex of food and healthcare.*
PLANTABLE
Creating a new category at the apex of food and healthcare.*
PLANTABLE
Creating a new category at the apex of food and healthcare.*
ASKOV FINLAYSON
Coming Soon
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ASKOV FINLAYSON
Coming Soon
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ASKOV FINLAYSON
Coming Soon
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MINNESOTA UNITED FC
Creating a soccer experience that's uniquely Minnesotan.*
MINNESOTA UNITED FC
Creating a soccer experience that's uniquely Minnesotan.*
MINNESOTA UNITED FC
Creating a soccer experience that's uniquely Minnesotan.*
CHIPOTLE
Coming Soon
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CHIPOTLE
Coming Soon
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CHIPOTLE
Coming Soon
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TARGET
Coming Soon
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TARGET
Coming Soon
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TARGET
Coming Soon
A few of our friends 3M, Allina, Askov Finlayson, Aveda, Blaze Pizza, Chipotle, Facebook, Fidelity, General Mills, Hilton, Kohler, Medtronic, Minnesota Twins, Nestlé, Nike, Plantable, Target, UnitedHealthcare _CURIOUS ABOUT _WHAT GUIDES OUR WORK?We'll tell you
FOOTER
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